Can AI help real estate brokerages onboard new agents?
In this brief monologue, Tia Lake argues that the main obstacle to effective onboarding in real‑estate brokerages is inconsistency, not a lack of information. While brokerages already have documents, videos, checklists, systems, and knowledgeable staff, new agents receive varying levels of support, which impacts confidence, productivity, retention, and sense of belonging. Lake proposes that AI can deliver a consistent onboarding journey by telling agents where to start, what to do next, which systems to use, which habits to develop, and where to seek help. She emphasizes that AI augments—not replaces—leadership, helping leaders support every agent more uniformly, which also aids retention. The solution is embodied in BrokerBot, the platform, with Imduit building the AI‑driven workforce inside it. Listeners are invited to learn more at imduit.com, fill out an AI registration form, or email TiaLake@mduet.com.
