Tia Lake argues real estate agents shouldn't need to learn AI to use it. EMDUIT provides AI apprentices mapped to familiar roles like transaction coordinator and client communication, so agents just request what they need instead of mastering prompts.
I think one of the biggest mistakes we're making with AI is assuming that everyone wants to learn how to use it. They don't. From my experience, your agents shouldn't have to become prompt engineers just to— just because the brokerage wants the benefits of AI. That's one of the reasons we built Imduit the way that we did. We built the apprentices around jobs your agents already understand. Transaction coordinator, coach, client communication, property and marketing support. The agent shouldn't have to sit there wondering, what can AI do? They should be able to think, I have a transaction, I need a transaction coordinator, or it's Friday, let's see what my coach noticed this week. And that is a very different experience. We're not trying to teach your agents how to become AI experts. We're trying to give them an AI workforce that's simple enough to actually use. So if you have any interest, please go to my website, imdoit.com, and fill out the form. Thanks for listening.
