Tia LakeChief Executive Officer, EMDELLE AI · CEO & Founder, EMDUIT & EMDELLE Inc. | Architecting AI Workforce Systems for Licensed Professionals | Custom AI Solutions Today. Sovereign Edge Labs Next.

What should real estate brokers look for before adding AI?

18 Sept 2026 · 2 min

Watch on YouTube

1:37

In this brief advisory video, Tia Lake urges real estate brokers to assess where their brokerage is losing time, consistency, or opportunities before implementing AI. She emphasizes that AI should target specific friction points—such as inconsistent follow‑up, uneven onboarding, repetitive broker questions, overburdened team leaders, rushed listing launches, and agents overwhelmed by content and transaction details—rather than being deployed broadly as a shiny new tool. To help brokers evaluate readiness, she introduces the Brokerage Readiness Checklist, which determines whether a brokerage needs foundational work, can start with a single AI‑assisted role (e.g., an apprentice or transaction coordinator), or is prepared to scale an AI workforce. The recommended platform is BrokerBot, with Imduit responsible for building the AI workforce within it. She concludes with a call‑to‑action to use the checklist on her website, imdoit.com.

Chapters

Before a real estate broker adds AI to the brokerage, I think there's one more important question you should ask. Where is the brokerage actually losing time, consistency, or an opportunity? Because AI should not be added everywhere at once just because it can do a lot. The best starting point is usually the workflow that is already causing friction. Is the follow-up inconsistent? Is onboarding a different experience for every single agent? Are brokers asking the same questions over and over again? Are team leaders struggling to support everyone consistently? Are listing launches feeling rushed and generic? Are agents overwhelmed by content, communication, and transaction details? That is where AI can become very, very practical. Not a shiny new tool, not as another dashboard, but as support for the work that is already costing the brokerage time and momentum. That is why we created the Brokerage Readiness Checklist. It helps brokers identify if they need foundation work, whether they're ready to start with just one apprentice, maybe the transaction coordinator, or whether they're ready to scale the AI workforce across the brokerage. BrokerBot provides the platform. Imduit builds the workforce inside of it. Please start with the checklist on my website, imdoit.com. Thanks for listening.