Amazon First Steps

Protect your brand, product or invention from the hazards of consumer product launching and go from idea to product to big brand. With guidance from retail product design and development experts Tracy and Tom Hazzard. Get the insider secrets to put the right things in the right order with the right resources so you can out design, outsource and out profit your way to retail success.

Hey, I'm Jeff Lieber from Turnkey Product Management. Take it over, Jenna.

Yeah, so today we kind of just wanted to go through a little bit of a presentation of what we do and you know who. So we're gonna just start a little bit of a presentation for you now.

And we'll walk through mainly like if you were gonna sell on Amazon, hopefully this you can walk away with some tips for how to get launched on Amazon yourself or how to grow your sales. So hopefully this will be helpful for everybody.

Yeah, so our presentation today is gonna be really like the first step of Amazon. So first I kind of wanted to start out by explaining what Turnkey is, what we do. So we are an Amazon consulting company. So another way to look at it as your Amazon sales partner. So what that kind of looks like is we're there from start to finish. So we'll set up your Amazon account, we'll put together the listing, we'll help you pick out the right images, create the sales copy, everything like that. And then once you're set up, we'll come up with review strategies. How are we going to get reviews? What's the best way to get reviews? And then we also come up with sales strategies, you know, running promo codes, lightning deals, things like that. We also specialize in Amazon paid per click. Amazon paid per click is a little different than Facebook ads or Google Ads. So basically what we do is we go in there frequently and we'll optimize those ads and basically turn off those unprofitable keywords, boost up those profitable keywords, come up with new ideas like targeting competitors or running head search ads. So there's a lot that we do, Amazon ads that we also would help you with. We also help you put together a customer service, what that looks like with Amazon. Things like that kind of help you build up what you should be doing. We also help with any business automation you might need when you have Amazon coming on with your business. And then lastly we do one on one coaching. So a lot of our clients like to know, how do I set up a promo code, how do I create a shipment? And we'll help you do those things just in case for some Reason we can't be there when you need the promo code or when you do need to create your first shipment. We'll help you out with that. So that's what we are, what we do. We have a large range of clients across a ton of different categories. With all of our clients, we're doing over 1 million a month on Amazon alone. So, yeah, so that's pretty much turnkey and what we do. So Jeff's gonna take it away from here.

Great. So, yeah, right now we're going to talk about a couple of our biggest success stories real quick and then we'll dive into some helpful content. So first, just wanted to show you some examples of what's possible on Amazon. These are two of our top performing clients where they were okay with us sharing their sales numbers. And so, yeah, you can see here in the past 30 days, for the top client there on top sold almost $417,000, selling over 18,000 units in the past month. And then for the client below that, that's a different brand in the beverage niche. And they're sold over $360,000 on Amazon alone in the past 30 days. So, yeah, click on to the next one. So right now we're just going to quickly run through why should you be selling on Amazon? Probably a lot of you already are on Amazon, so I'm just going to fly through this. But if you're not on Amazon, we'll cover why you should strongly consider it. So reason number one, obviously most people know Amazon is the largest online store in the entire world. E commerce is just continually chipping away and taking a larger piece of the pie of total retail sales. It used to be all brick and mortar and retail and now Amazon and other online sites are taking over and Amazon is by far the largest. So they already have that huge pool of traffic of buyers looking for products like yours. And if you're not on there, you're missing out on a huge opportunity. Reason number two, Amazon has the equation for success. They just grow like crazy every single year, every single quarter. They just keep setting new, breaking through the ceiling from their Amazon prime membership and customer reviews. They have your credit card on file if you're an Amazon member. They have great search algorithm to put the best products in front of the members. So with having over 90 million Amazon prime members, a lot of people that are prime member, they will only shop on Amazon like they own that they pay for prime membership. And so they will often only when they have to go buy anything, kitchen stuff or coffee stuff or Physical products, anything of that nature, they're going to only shop on Amazon. And so if you're not there, they're going to choose somebody else. And then reason number three is unlike social media, it's great to put ads in front of people on social media and on different websites for your products. And that can be really great. And a lot of our clients do do that as well. But the difference with Amazon is people on there. Are they on Amazon because they want to buy something right now and they have that buyer's intent versus on social media, if you put an ad in front of them for your product, you know, they're not on there looking for your product. They're looking for, you know, just relaxing or having fun or sharing photos, catching up with friends. So why Amazon is such a great place to advertise and to, you know, list your products for sale. Reason number four, to literally take over the world with Amazon. Amazon is now expanding into nearly every continent and so many countries now. And it's very easy to switch over from just Amazon.com to in the US you can basically kind of copy those same product pages and all the content that you already have and you just easily duplicate it to Europe or Canada or Japan. They just launched in Australia is coming up the pipeline. It really has a scalability factor to it and it's there for the taking. But Amazon.com is the best place to start because US market is so much bigger than all the others. And so definitely start there if you're just starting out. Reason number five, Amazon should be, in my opinion, for almost every company out there that sells physical products has a brand. I don't recommend that Amazon should be your only sales channel. We just strongly believe and have seen the success from our clients that it should be an additional sales channel for you. Almost all of our clients, they also sell on Shopify or on their own website, or they also sell on Walmart or Walmart.com listing on social media. And Facebook trying to get into retail. Target, Bed Bath and Beyond, stores like that, those are all great. And that's going to increase the sellable value of your company. It's going to increase the probability of your success by having multiple sales channels so that you're not reliant on just one. If you currently just only do Facebook ads to Shopify and that's your whole business. Well, if Facebook changes their ads or all of a sudden competition floods in on Facebook, you're running a risky business with only one sales channel. So it's really good to Diversify and it's very hard to manage all of them. So definitely try to take one at a time or hire experts or companies that can help assist with certain sales channels to help you grow a very sound and well rounded business. For reason number six, that's all that we got. We got five, that's all you need. So. Yeah. Is that it, Jenna? Now you're up.

Yeah, yeah. Now I'm just going to kind of go through the first step, what our turnkey team does when we get a client, kind of go through, you know, what we're looking for when we're doing a competitor analysis or what we see when we're, you know, looking at a client and what we're about to take on. So we're kind of just going to go through that so you can see what we do. Before you invest in paid per click ads, before you take the time to get reviews from past customers, before you send traffic from Facebook ads or Google Ads, the most crucial part is perfecting your listing because you want to set a good face. You want this to look the best way possible before you send any traffic to your listing. So that's kind of where we always start, where our team always starts. And that's what we examine first is how is this a appearing to customers. So we're going to, I kind of want to like compare this so you can kind of see a visual of why this one with the white background looks way better than this one that's most likely on a coffee table. First of all, to meet Amazon's requirements, your main image has to be a white background image that they will take down your listing if you do not have a white background image. So that's the first thing. Another thing is you want to come off professional. You don't want to look like someone that is, I don't know, selling this out of their garage or something like that. Or you want to make this look like this is a class product, this is the top notch product and that's what this conveys when it has a white flat background. So that's kind of to give you a visual of starting point, the main image. You want to perfect that main image and kind of get, put your best foot forward with it. So here's our main image tips. So one thing that is incredibly cool that not a lot of people do is include the packaging in your main image. So for example, obviously we know the product we're buying is the water bottle. We know that we're buying a water bottle because we need Water, obviously. But you want to see the packaging, you want to see what am I actually buying, what is it going to look like when it gets to my doorstep? So that's why we always try to get our clients to have packaging included in the main image. So this completely meets Amazon's policies because it has the all white background. So that's something to keep in mind when you're starting out with a product and you're thinking about images. You only want to invest in images a handful of times, so you want to do it right the first time. So definitely something to keep in mind when you're doing images with all white background. Another thing, you want it to be large. Nutella, for example, that's kind of a smaller product, but you don't want it to be small. You want to make sure that you're checking that your images are big on a computer. On mobile, you want to make sure they're coming off as large, even if it isn't a large product, because they need to see the details, they want to see the logo, they want to see 200 calories. That's a lot of calories. They want to see all this stuff, though, so. So that's important to customers to kind of get that visual. So a trick that we do is we kind of just crop it so that it is a little bit closer, a little bit more honed in on the important things. And then another cool thing is make it a lifestyle image, if possible, if this applies to your product. So, for example, if we were to just see this brush laying on a flat white surface, we might not even know what it is. But since they're able to show that this is what we use it for, this is what we do, it definitely conveys the message a lot better to the customer. So if this applies to you, I would definitely take advantage of it. Maybe a food product, it wouldn't make sense, but a product like a brush, it makes total sense. You want to see how this brush would work on your dog, so it makes good sense to try to do this. And then lastly, when you're setting up that main image, when you're first starting out, we always recommend that we all double check on mobile, because what if it can look awesome on your desktop, but then on mobile it's too small or people can't read the text? So we always do a mobile check. And this goes for everything. This goes for the title, the bullet points, things like that. Sometimes they can't see. So this is kind of a good example. These speakers probably aren't that big, but on mobile they look pretty large. You know, the product you're getting, customers can see what they're looking at. So that's definitely something we always tell people to do, is check it on mobile, make sure it's looking top notch on mobile, because I think it's close to like 60% or maybe even 70% of Amazon customers are buying mobile. They're not buying on their desktop, they're not, they're buying on their phone or on their tablet. So that frame looks different than what it looks like on desktop when you're setting it up. So something to keep in mind definitely down the road. So, Jeff, do you want to kind of take it away and explain this sales copy magic of why this is better than that?

Yeah, sure. So when you're writing sales copy, so Amazon gives you a certain amount of real estate space to put your sales copy. And so what we're looking at here is the most important space for communicating the benefits of your product. So on the left hand side here we have five really well done bullet points. On the right hand side we have five very short and incomplete sentences. And it's not using the space that Amazon gives you. And if you look at Amazon, you'll see this a lot. And this is one of the easiest things to fix that can really boost your conversation conversion rate. So on the left hand side you'll see take advantage of like having that short, punchy, all cap sentence to communicate what is the benefit of your product. Don't just say, oh, we sell whatever, a horse hair brush that doesn't really mean anything to people, but explain why that works. So an original glide through brush. Right. Letting them know what that benefit is the best at removing knots and tangles. Right. They're communicating what the benefit of their product is. And so if a customer has that pain point and that's what they're on there to solve because their dog has knots in their hair or whatever, then that's going to speak to them and they're going to resonate and be like, oh, this must solve my problem. So really take advantage of the space. I believe, Jenna, you have 250 characters per bullet point, is that right?

It depends on the category. So that is something that is important because certain categories you only get 100 characters, but other categories you can get 200. So as we're setting up our listing, our team, that's something we look at before we even create the sales copy because you want to know what you're working with one Thing I wanted to go over, Jeff mentioned the why. Why would people buy your product? So here's some little tricks to finding the why. So you want to think, why should this customer buy your product? Think about it. Why would they want this? And then use that as your CAPS punchline. Another thing to think about is how will this product help them? Why did you create this product? I mean, I'm sure a lot of you, the reason you created the product was to solve a problem that you had. So think about it like that. How is this going to solve their problem? What makes your product different? A lot of our clients, the reason that we're drawn to them is because they might have a product that other people are making, but there's something a little different with their product. So use that as your punchline. That's important. That little difference is definitely important. And then what are your customers saying? A lot of the time what we'll do is we'll go through the customer reviews if they already have some, and say, what are customers saying? Like some people, if it's a dog brush, they'll say, oh my gosh, the tangles, they're gone now. Like they, all these brushes used to break when my dog would brush. When I would brush my dog's hair. So that's kind of a good example of going through your reviews and see what your customers are saying about your product. It will be incredibly helpful. And also you can learn a little bit about your product, right? See what people are using it for and then how did this product benefit the past customers? So you can even go as far as asking like your Facebook followers or emailing past customers like, hey, tell me a little bit about your experience. What did you like? What did you not like? What problem did this solve? Your customers are using your product probably daily, probably more than you are. So it's something to consider when you're thinking about your why and what you need to include with that. All right, and then Jeff, go ahead and tell them a little bit about the title and how we put that together.

Yeah. And then one more note. On top of what Jenna said is another step that we do at Turnkey and you can do this yourself is also to go study your competitors reviews and go study your competitors product pages because they've done the homework as well. And you can find out what are they doing well, what are they not doing well, what are their pain points in their customers reviews and then you can incorporate that into your product as well as into your sales copy and your images. So that's really, really helpful for us.

Yeah, definitely.

Yeah. And so, yeah, so speaking to the title, so that's the one that's going to show up in the search results. The title is absolutely critical. That's probably the first thing that the customer is going to read when they're scanning through. So it's kind of a tough balancing act because there's a couple things you want to accomplish. One, you want to mention what your product features are here and you also will have a character limit. It might be 250 characters in your category, but if you try to put 250 and then Amazon says, oh no, it won't upload because it's 150 for your category, then that's what you have to work with. So make sure that you maximize your character count. Now the other thing is that the title is the best place to put your most important high volume search for keywords in your title. For not to get too technical, but like Amazon's search algorithm, it's kind of like Google SEO. Amazon looks to your title, what keywords are in your title and then they're going to give that the most weight as far as their algorithm and try to rank you for those keywords. So put dog, cat, brush, pet, you know, all those things, all those different variations of keywords, you want to kind of stack them into your title. But at the same time you want to really balance it and not go too crazy where it just, it's not even readable, it's not even legible, where you're just like. So it's always good to run it by just a friend or a couple friends and say, hey, how does this look? Does this read well to you? Sometimes you can get lost in the details trying to get too many keywords stuffed in there. So it's kind of a balancing act. So hopefully that's helpful.

Yeah, definitely. So I kind of wanted to go over exactly what Jeff said, kind of give you examples of a similar product. These both are the same exact product, but which one would you buy? They're almost the same price, so price shouldn't really matter. But I mean, they clearly are pointing, they aren't pointing anything out here. I know that it's my magic Mud activated charcoal toothpaste. That's all I know. I don't know why I should buy this or what the key features are. So here's a really good example of someone using every single character that they are given putting in very good keywords. So here's an example. Cali White activated charcoal and organic coconut oil. Teeth whitening toothpaste. Made in the usa. Natural whitener. Vegan Fluoride free, sulfate free, zero peroxides for sensitive teeth. Safe for kids. Mint. I'm assuming they mean mint flavor. That's probably the only part that I'm questioning here. But. But it covers a lot of things. The fact that it's organic, that matters to some people, you know, the fact that it's made in the usa, that matters to a lot of people. Natural whiteners. So it's not bad for you. That's a good sign. The fact that it's vegan, fluoride free. These are fluoride free, sulfate free. These are important when you're looking for toothpaste. That's very important to a lot of people. So these are two different examples, kind of showing a basic title where you're not really putting much thought into it, not putting all that keyword research into there. So you can almost guarantee that this, the bottom toothpaste, is most likely showing up more often than this. My magic mud toothpaste. You can obviously tell looking at this, this is a more expensive product by 49 cents, but still more expensive technically. But this is 1400 reviews versus 200 reviews. So clearly more people are buying this. A lot of that probably started with the fact that they could find it easier. You can't find this. If you were to look up sulfate free, this would show up over this because they have it in their title. And that's the. Like Jeff said, that's the most important part for the keywords is that it's in the title. So that's definitely something to keep in mind, something that's incredibly important and you want to make sure it's readable. I would say this is the bottom one is relatively readable. They can definitely work on that, but they're getting a lot of things accomplished in that type. So Jeff's going to talk about perfecting the image blocks and we're going to kind of go a little bit in detail with that.

Yeah. So on Amazon, the image blocks, that's basically what we're talking about. There is when you click on a product that you select out of the search results, you go to the product page and then in the upper left, you're obviously going to see the main image. And then typically you'll see about nine total image slots. And you might notice that some companies will only have one image because that's all that Amazon technically requires. And then there's just no other images supplied they're just like those companies that are doing that. They're just missing out on so much because your competition is going to use that space. Use all nine image blocks, put infographics, put you're selling anything with nutrition labels, put the calorie count and all that good stuff. So it's really, really critical that you use all of the space as well. And if possible, some sellers are eligible to add video to be that the bottom of the image block. You've probably seen that before where there's a little play button. And if you have that ability, usually you have to qualify for it by going through a number of steps and getting to a certain sales level and hopefully you'll get to that one day. Or if you haven't launched on Amazon yet, you can reach out to us and we can help with our because we have a contact at Amazon that can help set up the account. Basically tagged as like a managed account and basically gets you extra benefits like adding in video to your product listing, which most sellers don't have that. So, yeah, hopefully that was helpful. And Jenna's gonna go in a little bit more detail.

Yeah, awesome. So as I was mentioning, we already talked about the main image, but can't hurt to go over it one more second. So like I said, that white background is there, as you can see. But also they have that packaging kind of shows the full picture of what they're getting. Maybe someone wants to give this as a gift. Now they have more of an example of what they're going to be given. So here's a few images that are very important and these are things that not all sellers are doing. So if you do it, you, you're special, you are taking that extra step that other sellers are not. So for example, if you're looking at this for your dog, one of these images shows this holds two cups of food. Now you know, hey, does my dog eat 2 cups of food or do they eat more? Will this fit what I need? And then it also shows the size. Is this size doable for my kitchen or wherever I'm putting this? Does this fit where I'm going to be putting this? That's important. These features are crucial and these are things that maybe you didn't have room to put these in the sales copy, but you have an image that shows it. Another cool thing that I really liked from this listing was these non skid rubber feet, like showing that this isn't your. My dog, for example, he's pushing the bowl all around the kitchen. This would be Incredibly helpful if it had rubber feet on the bottom. And that's what they're showing. They're showing a really key feature here that maybe not all dog bowls have. So that's definitely really important, too. It's a good place to point out key features and why people should buy your product. So then we're going to kind of go into. Actually, this is my favorite part of images, and I feel like this is really where companies can kind of put their stamp on it and where they can kind of show what they're all about. So, I mean, I'm not sure if you've ever seen dog bowls like these. I've actually never seen this before, but when I was preparing for this presentation, I was looking at this and I was like, why is this bowl the way it is? Well, they actually had an infographic to explain it to me. So the reason that this bull has all these little valleys and everything like that is it prevents dogs from choking because it slows down their eating because they have to track it. So I thought that was incredibly cool, but it made it even better that they explained it. So, you know, it's a food safety material. It prevents food spillage and sliding, prevents bloat and canine obesity. Not sure if your dog suffers from bloating, but if they do, this would be helpful. And then it's also dishwasher safe. So for a lot of people, that's important. And you wonder, why do I need this? Well, they just explained it to you in image. And the other thing I really like that they really took it. The next step was this image over here explaining the differences between their dog bowl and common dog bowls. They're not saying a specific competitor because you're not allowed to do that. Just FYI, you're not allowed to do that. But, you know, saying other common bulls. So they're saying, other common bulls. Your dog can eat fast and they're easy to get fat. That's easy to get fat or get sick with their bowl. It slows down the rapid eating. It makes them eat slower, and then that makes them healthier. So these are honestly fantastic examples and a great way to show the features, show your why, things like that. And even. Especially if you have, like, kind of a different product. This stuff's important because some people might be like, I don't get it. Well, explain it to them. Use the infographic. It's important. This is. This is actually the fun part. Coming up with things like that makes it more fun. I think just like a little bit of A refresher of what we went through today to talk about what our team does is the first step. We perfect that main image, we get that sales copy magic going. Finding the why, finding why customers buy it, finding out the key benefits. We talked about taking advantage of that title, making sure they're full of keywords, making sure that character limit is completely reached, making sure all the important information is put into the title. And then we talked about perfecting that image block, hopefully taking advantage of video if you're one of the lucky few that gets chosen. And then making sure you're taking advantage of infographics, making sure you're using lifestyle images, things like that show your product being used. So that's kind of what we went over today. So Jeff's gonna kind of talk about what's next.

Yeah, thanks. So basically, if you're already on Amazon, I would really go through this presentation. And yeah, like she said, like those are the building blocks that we just covered. Like it's the blocking and tackling of success on Amazon. Like, you got to have those pieces in place because that will give you a high converting page. You know, hopefully your conversion rate will be 15% or 20% of visitors will just buy right now, if your conversion rate is like 3% or 4%, then you don't want to drive thousands of visitors dollars of traffic to it and be spending a ton of time doing that. You need to fix your conversion rate first. So what we went over today is just some of the quick tips to help get your conversion rate higher. And then once you get the page looking great and ready to convert customers. Well, I wish that it was that easy. And then all of a sudden your sales would just skyrocket to hundreds of thousands of dollars. But unfortunately, now you got to go on to the next steps. And we're going to talk about this, I believe in our next office hours that we're going to do probably in the next month or so and we'll get into more advanced strategies, what to do next. But just as a high level, you got to get customer reviews, right? Think about it from your own personal shopping perspective. Are you going to buy a product that has 254 and a half star reviews? Or what if your product only has three reviews and it's three stars? No one's going to buy your product. So how do you get reviews? And just as a heads up, I mean, you may already know, but Amazon, about over a year ago, I believe it was like November of 2016, they changed their customer review policy so that they no longer allow incentivized reviews. It used to be very easy to get five star reviews, basically just bribe people to do it. And now, unfortunately, it's not that hard. But it's actually a good thing because it weeds out all the people that are gaming the system and just paying their way to the top. So now you got to earn the reviews. And there's a lot of strategies that we use that can help get those reviews. That's one of the most important things. And it's very difficult to do. And so, yeah, get reviews. And then once you get your reviews up, maybe you get to 10, 25 reviews, then you can start playing with getting some traffic, whether it's coming from your email list, social media, or Facebook ads or something of that nature. Or one of our favorite strategies is using Amazon advertising. Amazon has its own advertising platform, just like how Facebook has their advertising platform, Google has theirs, Amazon has theirs. And it is just an incredibly profitable place to advertise. And there's a lot to it with setting up keywords and different sort of campaign groups and tracking it and optimizing it and all of that. And we can talk about that in a later call. But make sure that you do at least attempt that and put some money into it just to see how it goes. Once you get those building blocks, the next step is traffic. And that's how you're gonna get momentum and get that snowball effect where if you're doing all these things every single month and it's growing and growing, then eventually, hopefully you'll get to hundreds of thousands of dollars a month or depending on your niche, whatever that would be. And so think. Is that it, Jenna? Oh, yeah. So if you have any more questions, like anything that we talked about, if it wasn't clear or whatever, feel free to reach out. You can go to our website, turnkeyproductmanagement.com or you can email us. We listed our personal emails there for the company, so feel free to shoot us any questions that you have. We would be happy to help. And yeah, and I think that's all we got. And I think maybe we're gonna open it up to some questions. We had some questions that were submitted. And if we have any time left. I don't know how much time we have left. Yeah, we all have time.

Yeah, I'll stop sharing right now.

Okay.

Yeah. So it looks like we have a few questions here. Jeff, what do you feel is the most important piece to selling a product on Amazon?

The most important piece selling A product on Amazon. I mean, I guess probably what we talked about today is you got. Is making sure you at least have the building blocks first. Without those building blocks and a beautiful page and using all the images and the reviews and sales copy, like, you're just not going to be successful. So make sure you have the basics down first before doing the fancier stuff is probably the best way to get started.

Yeah. And then how long do you think it takes for a product to really grow on Amazon? Like, what is. What is your personal opinion on that?

Honestly, like, it can be crazy how fast it can happen. Trying to think how. Like, when we started with one of our clients and they were. They were at $20,000 a month. Actually, that was your client, Jenna. They started at 20k a month, and then they needed help. They were overwhelmed. They were facing all these issues, and so they called us and brought us in to help, and our team helped them out and ended up still helping them. Today, it went from 20,000amonth to, I think, over $200,000 a month within 80 or 90 days. And, yeah, our best month was. Did we hit over 300,000amonth?

Mm, yeah, the best month was over 300,000. So it can definitely just take off. Like, we even just started working with a client, what, like, three weeks ago, Jeff. And we kind of just. Did we put the building blocks together, actually. And I want to say they went from selling 1,000 a day to. We're up to 5,000 a day. Day. And this has happened over 14 days. So I mean, already five times the amount they already selling. So it really does depend on the client, I think. But that's kind of the challenge of it. That's what's exciting about it. And it definitely varies from category to category, I think, as well. And then let's see. Maybe I'll take this one. What is the biggest challenge with setting up a listing? You know, I think the biggest challenge with setting up a listing is the competitor analysis part, where that's kind of where you start. You go and see what are your competitors doing, why are they successful, and how can we beat them. So I think that's kind of a cool challenge. And you can see, how can we beat them in the sense of maybe we should offer an ebook or maybe we should have this promotion that they don't have. So it's kind of a cool challenge where you're thinking, how can we beat this competitor? Let's see, the next question. How long can it take for a listing to be fully set up? I'll take this one too. It can kind of vary. It depends on the assets you have. Like, do you have those images ready that Jeff and I were discussing? Do you have that plain white background? Do you have those lifestyle images? Do you have infographics? You know, it really does depend on the assets you already have. So I think that's kind of important going into it. And if you are to give us a call. It depends really on the assets. But I'd say, you know, a month. I feel comfortable saying it'll take a month to get the listing up, get the sales copy up, get inventory in, if it's not already in. So yeah. Okay. So Jeff, maybe you'll take this one. Out of all of the steps it takes to get a listing ready, which do you think is the most important piece?

I mean, you gotta have all the building blocks. There's not like one that you gotta have, but you gotta have them all. But I guess you at least want a good main image. It's worth investing a few hundred bucks or five hundred bucks into like a white background photo shoot with someone that has a professional camera. Because if you're just taking it on your bed sheet or something like that with your iPhone, you know, like it's going to be tough to sell product to your competitors who maybe invested hundreds or thousands of dollars into their photos. That's what I would say. Unless you have a different opinion.

No, I totally agree. I think that main image is incredibly important. I also think like the title too. Like if the title isn't top notch, they're not even going to click in my opinion. But definitely the main image. And then I think the title's next. So I think this question also would fit you, Jeff. So you mentioned that multiple sales channels are important. Why is that? And do the multiple sales channels influence your success on Amazon?

Yeah, I mean I started on Amazon like over four and a half years ago and then I sold that it was a pet products company. Maybe that's why we do all the dog brush examples.

Anyways, I sold that company a little while back. But in going through that process of selling that company, like I just know from experience talking with business brokers and buyers who wanted to buy, it's always good. It increases the multiple that you can get on your business and also increases the value. It reduces your risk in business. If you just think about it, if 100% of your sales are on Amazon, you're a one trick pony. You're a one legged stool that might fall down at any time. But if you at least have, say, 10% of your sales on your Shopify store and 90% on Amazon, that's a much safer business than. Than the 100% example. Now, ideally, you can have whatever 70% Amazon and 30% Shopify, or ideally would probably be more like 25% Amazon, 25% Shopify, 25% retail. There's no perfect formula, but it depends on your niche and where your customers are and where it's good to sell. But it's just going to reduce the risk of your business going out of business or failing. If one channel falls or struggles, you have other ones that can pick up the slack.

Yeah, definitely. Let's see the next question. I can take this one. So is Turnkey able to help if I want to sell internationally? Definitely. So this is something we're definitely experiencing with a lot of our clients who a lot of them want to go out into Canada. We definitely think Canada is a good one. And Canada is kind of cool because you have to have an English listing and you also have to have a French listing, which a lot of sellers don't take that extra step to create the French listing. So something to take advantage of. Some other international avenues that we think are incredibly profitable would probably be UK and Germany. Actually, a lot of people say Germany is one of the best markets in the Europe section. So definitely we would help any client that wanted to take that step. That's something we are open to see. What kind of clients does Turnkey usually work with? Maybe. What do you think? What's your ideal client?

Well, we have a couple different offerings at Turnkey now, if you want like the full service where you have a full dedicated team at our agency, that's basically like working every day and week, basically managing your whole sales channel. The most ideal clients and successful clients we've had are brands that are already. They're doing well and have great products already, and maybe they're doing at least 500,000 a year before joining with us. And hopefully that's on Shopify or on Amazon or wherever. Someone that's a brand that really has a good product line. Ideally they're actually doing multiple channels because they're growing business and they have an advertising budget because they understand in order to really grow, you can't just always just rely on free organic traffic. You can't grow to millions of dollars without spending a penny. And not everyone understands that. And that's okay. You can do it whichever way you want. But the most successful clients we've seen, they understand that and they understand investing in the business and investing for growth. Now, if you're not there and you can't afford Turnkey, or you have the team or you have the people in house or you want to learn it yourself, how to do Amazon, that's great. And I would highly recommend that too, if that's your. It's going to be quite a learning curve and we help companies with that as well. Where we don't do the full done for you, we can do a done with you, basically where we hand you over all the trainings and the videos and the templates and the strategies and the launch list and all the steps that you need to do and checklists so that your team can take it over and you take it and train your team to do it, then you can also have support of Jenna or myself or our other managers as well. Well, for an hour, a couple hours a month and checking in and helping strategize and seeing how things are going and providing support and training. So that's. If you're not quite at that level yet, we still are happy to help and maybe one day you will be to that level. So hopefully that's helpful.

Yeah, definitely. Let's see. I'll take this one. So what product categories has Turnkey worked with in the past? Man, we are like across the spectrum. So like Jeff said, he started with the pet products. We work with, like, I don't know, sunglasses, stereos, grooming products, beverages, supplements, sports equipment. We're kind of all across the spectrum. There isn't anything we're not interested in. We love like food products. We think that's always awesome because we have repeat customers. But, you know, we're willing to try any category and we believe any category can really be successful on Amazon if you play your cards right. So we're always willing to try out different categories, different clients, everything like that. Let's see, last question. In your experience, what products are the most successful? I think that kind of fits in with what kind of clients does Turnkey usually work with? It's kind of those clients that are willing to do go the extra step. That means using some Facebook ads for Amazon, right? Or willing to do that 1% that maybe someone else does. Like, for example, Canada. You can, like I said, you can do an English listing or a French listing. That's how you're successful is if you do that step that maybe not all Amazon sellers are doing. So I think that's what really sets products apart from others is are you a part of that 1% of sellers that is doing that extra step.

Yeah, I would agree there. And then also, I think maybe we forgot to touch on this as well. It's important to know what your niche on Amazon is. What is the sales potential in your niche? Because, yeah, almost any product can be sold on Amazon, but there's metrics and softwares and tools out there that can help you very quickly find out what is the top 20 sellers in your niche, what are their sales, their revenues per month on Amazon. We have that data and we actually provide that just as like a free, A freebie thing. We'd be happy to do that if you guys didn't know how big your niche was, because why that's helpful. Let's say that you're selling paper clips, for example, dumb example. But let's just say you're sorry. If you're selling paperclips.

That's good repeat business. Let's just say we looked at it on Amazon and we put it through our tools and then found out that the number one seller of paperclips on Amazon is selling only $15,000 per month and the number two seller is only selling 2,000amonth. Right? So that's like literally the first step that you should look at before you really invest time and money into Amazon. Because if you're a paperclip seller, I would not waste my time in that niche if those are the figures in the niche. Because you know that that ceiling, even if you work your butt off and do the strategies to get to the number one paperclip seller, well, your ceiling is $15,000 per month in gross sales. That's not profits, you know, and so I would not waste your time, and it wouldn't be worth our time either. And we let companies know that if it's not a good fit. Now, on the other hand, if you're in a niche like supplements or sporting goods, stuff like that, where, like, if the product and the competitors are doing, if the number one guy is doing $700,000 a month, number two guys doing 600,000amonth, number three guys doing 400,000amonth, then that just shows very clearly and very quickly how much potential there is. And that's a niche that that is worth really investing into and looking at launching on Amazon because the potential is there. Because what's beautiful about that is oftentimes you can be the number 20 seller in your category. And if it's a big niche like that, you can still be making $100,000 a month on Amazon and you can be the number 20 person. Right? That's awesome. That's great. You don't need to be number one to make money if you're in the right niche. So if you're not sure or don't have the tools, feel free to send us an email from that last slide and tell us what your niche is and we'll just run it for you and tell you what your niche and competitors are doing. So, yeah. Any more questions?

Yeah, I think that's it for questions. So yeah, I think we're all good and we really do appreciate you guys checking out our presentation here.

Yep. Thank you very much. It was fun. And let us know if anything if you guys have any questions. Feel free to reach out. We'll happy to help you guys. Thanks.

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