Best Practices Every Podcaster Should Add To Their Social Media Strategy Revealed With Angie Lile

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to finish Feed your Brand with smart cut tactics proven to cast your original voice to the world.

Hey everyone. Welcome to Feed you'd Brand. I'm Tom Hazard along with my co host Tracy, and today we have a very special guest. And I know it's a little unusual on Feed your Brand we don't always have a guest, but we have Angie Lyle with us today. And today we're going to talk about the best practices every podcaster should add to their social media strategy. And we have Angie here who is such an expert to help us understand that.

Well, let me do an official introduction of Angie so that you have a sense of why I think she's such a powerhouse in social media. So she began consulting and managing social media sites starting in 2005 with MySpace. So she's been doing this quite some time and she's seen it shift and shift and shift, and she quickly expanded to Facebook pages and saw how online content and brands build relationships with their audiences. This is what we all need to do as podcasters. That's why I brought it on. But additionally, she has a video production background and she created innovative story driven content for clients and expanded into the platforms with the video model as well, including Instagram, TikTok, YouTube, LinkedIn, Pinterest, Snapchat. And over the years she's developed her own strategies and expands her knowledge all the time. She's always testing something new and she works with all kinds of wonderful people. But one of the things she also does, and I'm gonna tell you about those people in a minute, but she has direct communication with Meta and she's looking and exploring the expansion into the metaverse. So she's up on what's going on over there as well. But she collaborates with other media designers and social media influencers and shares her knowledge with her ever growing client list. And she now works with notables such as Deepak Chopra, Ileana Van Zant, Neale, Donald Walsh, Arielle Ford, and she's worked with so many experts and authors over the years to provide strategy and training. She loves working with people in organizations from different walks of life and she loves learning about what strategy is going to work for you, which is why we're so matched here, Angie, and I'm so glad to have you here because that's exactly how we feel. We feel like there's not one size fits all.

I need to bring you with me to various events so that you can introduce me.

That was amazing. Thank you. It's hard to sit still when you're saying all those nice things, but, yeah, it's true. It's taken a long time to get there. And when you're in the thick of it, it is sometimes like a nice refresher to take a step back and see all the good in the world. And I remember one time, Neil Donald Walsh got on a call with a bunch of people that we were all kind of gathered around, it's humanities team, a global gathering. And he started doling on the compliments on everything I've done. But what he really said was, you've helped my message get out to hundreds of thousands of people. And that is kind of overwhelming, you know, when you're talking about. And now I'm in the millions of people. And so it's really, really very humbling experience to be a part of something that big.

But I love that you take that approach, which we really believe in. Over on the podcasting side, we think that everybody's original message is orig their tone that they use, and it doesn't mean that there aren't overarching best practices and strategies that we use, but they're not one size fits all. And I think that's the way you treat social media as well. Yeah.

I actually need to immerse myself in what it is that my clients are teaching or preaching about or whatever. And if I'm in alignment with it, there is no stopping me when it comes to creating a social media strategy and getting it out to the world. And I also have, like, this unique educational background from school, which has allowed me to, like, kind of think about how people learn, how people need to learn. And so it's kind of that mix of background between education and the multimedia aspect, which I always assumed I'd just maybe be a teacher like all of the rest of my family. But I've taken it to a whole new level, you know, and so it's, for me, it's immersive experience as much as it can be, and I've really found a lot of success with that.

So, yeah, we think so often if we just have our message, it's going to get out to the world, but we have to do some work on our end.

Right.

And so finding the matchup for it, putting a strategy in place, Those are all the things now I always have at the end of each year, usually have packed in quite a few social media episodes here to feed your brand, or we do some masterclasses. We are a little heavier on social media at the end and the beginning of each year. And the reason for that is because I think it's a good time to reflect on what was working, what's not working, what do you want to keep doing, what should you stop doing? Like, and so these are some of the things. Do you do that? How often do you do that? Do you plan with your clients? Do you take a look back and see what's happening and then sort of re strategize for the future?

Well, every client is different, and a lot of my clients rely on me to just be successful at what I do. And so they don't necessarily need to get into the nitty gritty. But other clients who are regularly producing programs like online courses and that sort of thing, it's beneficial for us to get together definitely to see what it is that our audience is resonating the most with. If people are asking for more meditation tips, for example, then our job is to figure out how can we meet that demand in the coming year, not just with our social media content, but also with the programming that's going out. So our social media listening is actually a great signifier for folks moving forward with creating their actual programming and events and what they want to actually focus on for that year.

That's so interesting. So you're sort of taking it as a cue for what people want more of. Like, if they're commenting a lot, if they're liking a lot, if they're sharing a lot, you're like, we need more of this.

Definitely. I mean, the comments are the creme de la creme. I mean, people can share it all day long, but if they're not saying anything about it, I'm not exactly sure what's resonating with that piece of content. So for us, then we have to kind of try different pieces of content to see, okay, these are getting shared a lot, but these are actually spurring people on to say something. Like, it's actually making them want to take some time out of their data to type or to say what it is. And that is gold right there. So. Because it just helps us so understand what it is about that that resonates. I mean, it could just be the song. It could be. You don't know. Unless someone Says something.

It went off on TikTok, but it was just because everybody liked the song, not because of what was being done in the video.

Yeah, I mean, I think were shown a video that was going viral on TikTok and the lady sitting in the bathtub. I just don't understand what is it about that video that went so viral? Is it because she was in the bathtub with all her clothes on? She had all her clothes on.

She was taking a quiz. This is just to put context on it. We were watching a bunch of videos about people answering quizzes in various weird places. And the bathtub was the weirdest of them.

And you just think what made it so. So every time we have a viral piece of content, of course the client wants to know what was about that. And that has always been kind of my job to know what it was about that that made it go viral.

But it's not always clear and that that's, I think, the hardest part. So many of podcasters are using social media to promote their show, but there doesn't seem to be a very good direct correlation between audience growth and social media posting. So we have clearly a lot of TikTokers and Instagrammers who have great audiences over there. And then the growth on their podcast listening is so slow and they're shocked at that.

We are not, but they are.

And that there seems to be a off platform transfer that just doesn't occur like people think that it will.

It's not a direct straight line. I mean, people are very covetous with where they follow people or listen or consume their data. Right. They're not going to just go around and subscribe to everybody's networks all at once because they liked you that much. Sometimes they do, but it's not a usual thing. You very rarely will get someone who's going to go out and like I'm going to specifically look for this person on all the platforms and follow them and grow that list. So I like to just say, you know, that's why we put our content on all the platforms, because people might be really into your message on TikTok, but they don't listen to podcasts at all. Do you really want to lose that audience because you haven't put it on TikTok. Even though they're not helping your podcast grow, you're still doing all the things. I mean, if you're doing it right, you're only doing it one time, you're putting it out on the podcast and it goes over onto TikTok. You're not. It's not like an extra thing to do necessarily. So, I mean, that's kind of how I look at it. It's really its own audience, especially TikTok, because they're very young, so they're not necessarily listening to. And if they're doing Spotify, it's a playlist that they've curated and shared with their friends, and so they use different. Those platforms differently.

It's a really interesting point you just made, that you can use a podcast content to feed the social media machine to feed your. Well, I guess it is your social feed, isn't it?

To feed your channel, instead of feed your brand here, feed your channel.

And I think that's a great way to look at it. I mean, that's what we do say about podcasting. You're going to record your message to the world and then we're going to multicast it and share it everywhere possible. And it's a great way to do one thing and get a lot of mileage out of it. But I do think a lot of times podcasters, especially ones that already have a large social media following on a certain platform, have this expectation, oh, I'm going to kill it as a podcast. I've got all these people following me on Instagram. They're all going to come listen to me as a podcast, and it just doesn't happen. And it's not that there's anything wrong with the podcast, and it's not that the podcast isn't providing value. It's just that people are on Instagram or TikTok or whatever your social platform platform that you spend most time on, they're not there to listen to a podcast. They're there for a different experience. And so I think it helps for people to really understand that going in, otherwise they're gonna be really unhappy.

Yeah, definitely. And I actually, whenever I think of podcasts, I think of it as another social media platform. Honestly, it's to me the same thing. You're lifting your brand, you're lifting your message, you're lifting the thing that it is that you are passionate about. And so social media is kind of on same level. To my experience, there is some crossover. You will get some people who come from one platform over to the other platform, but they're on this platform for a reason. And so, you know, you can feed little bits of your podcast out to your social media audience and still reach the overarching goals. So it's really being clear in your vision of what it is, is the Goal, and the goal when you started your podcast or whenever you started your social media, those two are going to be equal in my.

Well, let's talk a little bit about that. So Tom and I have a big thing that we have a lot of people who really don't have any strength in social media. They start their podcast and then they're. And they started their website. Like, everything's pretty new to them, like in their brand building. And so they've got to step into now figuring out some kind of social media strategy. And we like to simplify things. And so we thought that you should begin your social media promotion for your podcast on one platform, the platform you're the strongest on or you're the most comfortable in. So you're not like reinventing everything at once. Work on the message, work on the type of posts you create. Dial that in a little better. It's not that you're not posting or reposting on the other platforms, but you're not concentrating on any of the other platforms as dialing in the mess. The interaction is what you're really trying to bring up. That engagement, commenting, sharing, like, all of that. Is that a good strategy? Like, I mean, you're the real expert on it. This is our plan that we give to people. But are we wrong?

I mean, social media is only going to be as powerful as the focus and the intention that you put behind it. So it starts there, where you have a passion, you're familiar with how it works, how people share things to understand it. As your audiences grow and you want to branch out into other platforms, you're going to probably bring somebody on at that point to help you with getting some of the content out on all of the platforms. I mean, that's, that's basically where I started my companies. I was doing it all, and then I got to the point where they're, hey, there's enough here. I can actually parse out some of this posting to other platforms and still grow the audience. But yes, start with where you are familiar because you have to have focus and intention with the social media message overall. And that message will kind of change a little bit on each platform, but it will always have the same intention and the same purpose behind it, whatever it is that you're doing. And I always suggest meta. It's kind of a monster if you just go in there thinking, I'm going to start a Facebook page. It's not that simple anymore. Now you really have to have a meta business suite set up. Then you connect your page to the Meta business suite. And for a lot of people, that's really all you need to do. That'll work. You can also connect your Instagram account to it, but your Instagram account has to be switched to a business Instagram account before you can connect it to the Meta business suite. But the advantage there is you can do both managing the Facebook page and the Instagram account from one place and that builds your audience over time. Should you ever want to advertise or do a boosted post or something, you've already got this audience who's engaging with content on those platforms. So I always suggest meta first.

That's a great, that's a great way to look at it. If you really don't have a strength anywhere or you do have a little bit in Instagram or Facebook, let's build it together by putting it into meta and doing both at once. I think that's a great plan. Angie, you know, I want to talk a little bit about this because this is something that we've sat back and reflected on and like I said before, we start out and recommend that they go into the one platform they're very comfortable in themselves because it's just a little easier for them to work on the messaging because they already have people who probably engage with them or they wouldn't be in there already. So now we can test our message, make sure our intention is coming through, make sure the types of posts we're creating like, so get that dialed in a little bit, do that at the beginning. Then as you start expanding, you start thinking about strategically where you want to go. But there's another basic decision that we make early on which I think has really shifted over time. So we don't recommend people go too, too heavy because of the way podcast media is consumed into being self promoting and self branded. It's different than social. So in other words, you don't go in and you put the Angie show, the Tracy show. It's not going to do as well in podcasts because podcast is a much more passive consumption. Like they choose you and they're not choosing you for you unless you're famous and they really want you. Right. But your average person isn't. Right. But I think that's a little bit different when we go into social media. And so the decision is is do I have a business page, do I have a podcast page or a group, or do I do this from my personal profile? And I think there's different choices that I would make today in social and I'm hoping You agree with that than I might have made three years ago.

Yeah, I mean, nobody really knew when Facebook started, because Facebook started as a college app. It was a way for college kids to hook up with each other, and it wasn't. You had to actually prove you were a student to even have an account there. Nobody knew or even fathomed that Facebook would eventually create pages for businesses and all these different tools and start selling ads and the whole nine yards. I mean, it just. It went cuckoo crazy from that perspective. And so I think that a lot of people started using their personal account to put their business on it, and they started putting it out there like that. And then eventually it was like, okay, I hit the 5,000 friend mark and now I don't know what I'm gonna do because I can't add any more people. And that was when they finally decided to start a Facebook page so that they could have started a page back when they were created, but they kept their personal going because that's what work for them. And then they hit a wall. And I think I have a chart somewhere that kind of shows all the different limitations of those platforms so that you can kind of get an idea before you launch on which platform it is.

Oh, we would love that, Angie, if you would mind sharing that with the group, we'll include it in the blog post for this episode. For those of you who are looking for that.

Yeah, I'll dig it up because there's like some screenshots that I have where it's like, okay, you need this to unlock this. And I mean, it is really kind of like a tricky puzzle, especially when it comes to meta. But the other thing that you really have to know in advance of deciding all of these social media things is what's your handle going to be? And can you pick one that will be the same one on all the platforms? Even if you're not going to use TikTok right out the gate, you might want to go ahead and get a TikTok account. So you have the handle, so it's all the same. And that's that part of the URL that everybody. You could just hand that one thing out to people and they can find you on any platform with that handle. And it's the. The latter part of the, like facebook.com that's your handle, whatever's after that slash. So that's like a whole nother kind of beast right there, because you could go on to three platforms and yay, I got my handle.

And then one I didn't one, I didn't. That's right.

Holistic media agency. I was able to get holistic media on most of the networks, but not on Facebook page. So. And I okay with that. So.

That's right. Yeah. So. But I think there's like a part where it starts to get really complex, even when you're. I mean, when I'm trying to work with my team to post and to do things, it's like, well, we have five pages, which pages is getting posted on it? And we have, we have a podcast page and we have a business page. And which one do we do it on and do we do it on both? And then it looks too repetitive. So, like, there's a lot of decisions and I think for me, and let's talk a little bit about the social media trends and the things that are coming through, but I think there's a trend towards simplification and that's what I'm starting to see, this sort of scale back of pages and groups and less and less of them being utilized.

And when you want to hand it off, I mean, let's face it, you're not going to want to manage this mess forever. You want to be able to have a nice little package you can hand off to somebody to take care of for you. And that's exactly what I like to do when I'm building up social media accounts for my clients is to make it exactly like just as the little package. And if you want somebody to manage it, all you have to do is add them to this little package here and they're good. They got all everything.

Angie's the queen of notion, by the way. Like, I don't know anyone who knows how to like, make that haul work in all the most beautiful ways ever, but she does. So, yeah, I do think there's that, but I also think there's this. There's a time and place for customization and I think that there's a big trend towards move away from what we kind of call it omnichannel in the retail market.

Right.

And you know, so this idea that the post that I make on TikTok is exactly the same as the post that I make on LinkedIn is exactly the same as the one on X is like it. That doesn't work.

No.

And you can do some crossover work. Like the video file itself can pretty much be the same. It's how you post it. It's really the hashtags you use. And there's another cheat sheet that I'm working on. I'M almost done with that. Actually has on all the platforms, how many hashtags and when should you post? And so I'm really looking forward to when I finish that. But as you know, I have been so slammed with stuff so I put my is at the bottom sometimes.

Because we have our size guide and we have our posting guide. Maybe we can help you by adding it to our guide. And then you do and we do them together. Let's do that. Angie. There we go.

We'll partner up and we'll have posting times for each platform and they do overlap a lot. So I don't think it, you have to like it's not back breaking work. But let's talk about that whole thing with the podcast page versus a business page because they are different on Facebook. They're different and the type of page that you create does matter. So if you are trying to build your podcast and that's all you're trying to build, then I would go with the podcast page because it's going to help you get discovered by whoever's already on meta looking for a podcast to listen to, especially in your genre. And there's ways to fine tune your page to specifically say what your genre is, especially if it's a very unique thing that you're doing. You would have some success doing that. If you are trying to promote anything else in addition to a podcast, I don't recommend it the podcast page, because you would want like a business page, an organizational page of some sort that you can promote your podcast on and whatever else and your course and your.

Book and the other things all in one place. Sam yeah, yeah. Because it is much more of a media registration. Now, I don't know if this is still the case, but when I built the Binge Factors page and it was when right when they introduced the podcast page model, I had to register as media. Like I had to go put the publication standards on my website. I had to go through all the verification processes to let them do it. But now my page does really well compared to our business page because I registered it that way.

Yes. And if you can go into your Facebook page settings and you can find tags to add to it, and that is like the modern day SEO right there. You, you're adding those tags to the page that helps it get discovered. Anytime you're putting the content out there, it's already attached to that page which has those tags. So it's just a no brainer to really go through all of the page settings and make sure that all of the information is filled out just like you would for your website.

So I think that there's a really big similarity here, Angie. And this is the. Before we get into, I want to talk about, like, Metaverse and AI and a couple of things, because I know it's your favorite subject. So we're going to get to that right next. But the last question before that is really just sort of thinking about this idea of best practices that go into all of these social media channels. It is such a technical game. And that's very similar to what we find on podcasts. Podcasters, you know, there's some out there who all they care about is the radio model, the broadcast model, what they're saying, the structure of their show. And they don't think carefully about how they title their episodes, how they've filled out their descriptions, the calls to action they create there. They're not thinking about those technical things. And I think that's a social media issue, too, that you have to do both. Unfortunately, yes.

And thankfully, we have all these new AI tools which we'll segment into that can help you really fine tune what the best title would be. I mean, you can take your transcript from your podcast and feed it into any number now of things. I use Bard or Copy AI, and you can just paste the transcript in there, and it will help you come up with a video description, a title, you know, hashtags, which are just like keywords. And to really help you, fine tune that for each episode. And I think you should try it, because it might not be what you wanted to call it, but there is a way that the computer reads things that we don't think necessarily is the same as the way our brain works.

This is so true, right?

No, it doesn't. Just doesn't do it, you know, so.

And it's the same thing, though. This is the thing. I think you and I say this to our clients. Probably, number one thing, the bots respond to consistency and quantity more than anything else.

Consistency, definitely. And not only that, but ever since facial recognition came out on Facebook, when they said, oh, here's your friend. Would you like to tag your friend in this picture? And everybody's like, holy crap, it knew that was my friend. What world am I living on? I mean, remember when that happened? It wasn't that long ago and everybody was freaking out. And I knew then that it was going to use that to categorize what people like. So, for example, and I've used this many times, if a client is in a spiritual genre and they post a picture of purple butterflies out on their Facebook page. Well, Facebook knows how many people in the world are totally into spirituality and have liked purple butterfly pictures over the entire course of their usage of Facebook. I mean, it will never forget what you've done, and it will use all of that information to say, I think they're going to like this post and push it out to those people. And so it recognizes that it's a purple butterfly and that it will send it to those folks that like those kinds of images. So that's why I always say, well.

So be careful what you wish for on your end and don't let your kids play with your poster. You'll end up with a ton of unicorns.

You're gonna get some weird stuff on your feed, that's for sure. I had two pictures post back to back about albino animals. Okay? One person was posting about an albino squirrel, and somebody else was posting about an albino deer. They don't know each other. They're completely different, but they're in my friend feed. And they showed up back to back. They were posted on different days, but the algorithm just tossed it all in there because, I mean, I guess somewhere along the line, I liked something that was albino.

I don't know, craziness. Well, let's talk a little bit. AI has gone a little while, you know, So I just actually used the AI profile creator in LinkedIn.

Oh, okay.

And I hadn't seen it before. I was doing a couple of. Because we just formed a nonprofit, and I wanted to add it into my profile. And so I was doing some things going into it, and it said, do you want AI to rewrite your profile in LinkedIn? And I was like, yes, please. And I click it, and the whole thing, it took one minute to create, and it took me about five minutes to edit because it didn't know the new thing I wanted to add. It couldn't have possibly have known that. And so I added the new thing into it. It was perfect. It was done. I. I was done with my profile fixed in seven minutes.

Does it show that your profile was fixed with AI? Is there any kind of disclaimer on the. Because I've read that LinkedIn was going to do that.

I don't see it there, but, you know, who knows? But I did go in and edit it myself. So, like, there was, you know, human intervention afterwards. But I did do that. And it also recommended a new title or your new. I guess it's usually your official title, but usually people use phrases or whatever. And it recommended what I should put. Now, I didn't want what they had because mine was purposeful and intentional the way that it is. But that was.

That was a choice to see what is it going to do, what is it going to come up with. And there's always ways to fit that into the description or other parts of the text as well. So. And I use that a lot for clients who send me videos. And the title is okay, but it's not going to say at all what that video is about. It's like his like, conceived notion of the concept of what he want, you know, so it's. So I'll take the script again and I'll say, what are some good title options? And then. And I'll kind of work those in and integrate them. So, thing is, I could come up with that on my own, but the time that it takes me to really conceptualize every video, everything that I'm doing, I can just do so much more this way. So it's kind of the sacrifice I'm willing to make. If I agree with it, I'm okay with it.

Well, let's talk Metaverse, because In addition to AI, you've been playing around in the Metaverse360 video, like, talk about some of the things that you're seeing going on in, and maybe give us a little hint about what you're seeing between X and Threads and like, politics aside. But.

Right, definitely. Well, they're two totally different things. So Metaverse is kind of like. I always like to think of it like a Windows Ox or Windows System. You know, it's going to have all these different games or PlayStation or whatever. It's. All these games can be loaded on it. And that's how it kind of got its start, is all these people are playing games. Now there are ways for you to have the goggles on and, and see the room around you. So you're. It's like a partial immersion and that allows you to do more things like move around the room, exercise, for example. So now they're coming out with games that you can play with your friends in the room that are exercise games, which I've tried them, but my dogs think I'm crazy and so they start barking like crazy and I have to put them away. But then there are some places that you can go that are tied specifically to your meta account, and one of those is called Horizon World. And Horizon Worlds is a whole platform that once you go into, you can go into any world that's ever been created and you yourself can create a world. And so a world is just like a Facebook page. So I've seen retailers create worlds that kind of mimic their store, one that has little shoes in them, a shoe shop or whatever, beauty supply. And these are real stores, they represent real people and they're kind of cool to go check out. And then I've also seen worlds that were brand based, like Oreoverse created a world and you could go through these different levels of the game and then unlock codes to buy products. So big brands are starting to use it because it caters to kids. Right. Gets them to play the games and everything. But then there's meditation immersion rooms, which I'm more interested in because I like to see that for my clients. Most of my clients are in this spiritual realm. And then also because of the work we're doing, you know, with the most important conversation folks there wanting to create really interactive environments to start having really important conversations about how do we fix various things in the world. So I feel like there's like this expansion that's going to happen, but there's two levels of using it. There's all the kids playing it for the games and then there's people who are actually in here trying to build something really cool and interactive for their particular business or brand. So I've seen bookstores in New York have Metaverse, Verizon World, where you can go in and do book readings with the authors.

Yeah, yeah. I think those experience ideas are really going to help us understand and change that. And I think there's an opportunity for podcasters, videocasters who are good at that experience level that they're creating and the interaction with audiences, there's a place in the metaverse for them.

Yes. And it's just, it's fun. You can have it be games, you can have it just be like a room that you sit in and talk to people. I mean, the amount of people that you can have in the space really is limited if you have a lot of games going on. So right now they're still fighting with the how do we make everything fit in a tiny little space of data? And so, you know, it's a lot more data than even streaming a video, these rooms. So as soon as they find that whole quantum computing thing is going to happen and that's going to change everything thing about how many people can actually fit into a space like that.

Wow, that is a bit mind blowing and I'm afraid is going to scare off an awful lot of podcasters. Honestly, about. Wait a second. I just want to know how to spread my message about my podcast.

I mean, I just want to use this mic thing. I don't want to do anything else.

Yeah, some of the people that were just getting started with social media are not going to want to talk about the immersion thing. But that's, that's a necessity.

It's out there, sure.

No, and it's coming. It's good to know it's coming. But yeah. And I think that, I think it's important for podcasters to understand, hey, figure out where you're really going to engage on social media. Is there one platform in particular or are there two or what are they? And dive into them. But I'm pleased that you thought and stated earlier that your podcast is a departure point of content creation and then you can amplify your message through social. Would you have a recommendation? I don't even know if you can, but I'm curious if you would have a recommendation for what social platform a podcaster might get the most traction in starting a business related podcast, which in at least most of our customers, at least in the done for you side of podcasting are business related customers. Is there a platform you would recommend if they are not really big in social media?

I mean, if it's B2B we're talking about, then it's going to be LinkedIn because that's where the professionals hang out and they don't have to deal with the, the craziness, the shenanigans that go on with the other platforms. I would call it the most mature platform.

And then from there it's really audience based. You know, Facebook would be next, Instagram would be after that. Then the younger generations are all hanging out on Snapchat and Pinterest. And Pinterest is still a thing. If you have products, that's one of the most highly discoverable platforms for the younger generation to find products. Products. So it's really dependent upon the age bracket, I think, of the audiences that you're going for.

Well, we've actually found that Pinterest does really well with podcasts. I have actually really robust Pinterest over there because it's so visual, because you can do the video clips, you can still do audiograms if you don't do video clips and they do play over there. And then you have your cover art. Right. Or, and we do episode art. So there's one for each episode. And so it's very image driven and that it works well over there.

There. That's great.

Yeah, I didn't know it was skewing younger though, like.

Well, that's how all of the. Yeah, my kids are 18 and they've been using Pinterest since they were about 16, I think. I like, you know, couple years at least. But they started out just with their own stuff, but then they could share their boards with their friends and it's. They just. And then I was doing more research about like products. I had a client who had products and so. And that's another thing with like ar, if you have products, it allows you to like, you know, put the product in a virtual space where people can actually see it. If you're building it that way, that's a whole nother level. So I mean it's, everybody's strategy is going to be different.

Well, we got to get to some questions over on our regular side of our coaching call here. Tom and I could just talk to Angie forever. Now you know why we drag out our phone calls and we're just like, oh, we gotta go.

Perfect.

Well, Angie, we so appreciate you being here. Like the knowledge that you have is so amazing. We're going to touch base regularly and I really do think you and I, we need team up and put so that we don't double do the work here between our two companies. And let's put some of our social media guides and let's co brand them and get them out to everybody together. I think that would be really valuable. So stay tuned for those. If you're listening to this podcast, everything is always posted in the blog post for the episode. But if we, when we bring that out, we will also do a new episode on it just for you for sure.

Well, thanks so much Angie for spending some time with us today and sharing your insights. And boy, I'll tell you, if I'm any one of you podcasters out there listening to this, I would be be running to the blog post for this episode to go get those guides because that is going to be a great resource. Awesome.

Definitely. I offered a free 30 minute consultation too. I know that link is in there too. So don't be afraid to hit me up if you don't be shy.

That's the great part about Angie because and let me tell you, like I've seen her review some people like, it's, they're like, oh, I have this Facebook page. She's like, you have a hundred pages in groups. Like, do you have any idea how many things you don't have control over? She does a really thorough review, so.

We'Ll find it for sure.

Well, yep, listeners, remember you find all the links to everything connecting with Angie and all those resources on the blog post for this episode. Thanks so much for listening everybody. We'll be back next time with another great episode. This has been Tom and Tracy Hazzard.

And Angie Lyle on Feed.

You'd brand thanks for having me.

Yep, thank you.

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J.