Bonus Episode: Level Up Your Show And Ride The Highs Of The September Boost

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Hey, everyone, Tracy Hazzard here on Feed. You'd brand going solo with a quick episode for you. I wanted to just do a little touch base on the September boost. That's what I call it. You can call it the fall boost, the autumn boost, you know, whatever. But the September boost tends to happen every year. We see this again and again. Of course, it follows the summer dip, right? Like that happens as well. So typically in summers on podcasting, we see a dip anywhere. We didn't see a dip in 2020 because of the pandemic and everybody being quarantined. So being at home more, in most states or most countries, you were at home more. And so there was more listening still going on. There was not as much moving about the country. Things are moving about again. And as things move about, we start seeing that dip. Additionally, in summer 2021, when I'm recording this, we saw a dip because Apple redesigned, recoded, I don't even know what to call it, but changed their whole backend system for how they serve podcasts. And in that process, a lot of podcasting broke. Like, they broke your stats. They broke the ability for podcasts to be listened to for days on end. And so everybody's stats were off because of Apple. And that happened across the board. That's not specifically to you. So that happens. So you're getting a double dip happen in the summer. And then as the kids start going back to school, we start buckling down into our last few months of the year where we want to really crank it up on our businesses and make sure we're hitting the ground running and getting things done. We tend to see much more action in the podcasting, listening sphere, whatever you want to call it, that the podcast listeners show up again in September, it just happens every year. We've seen that pattern go on. And we're seeing it again now, right? We're just already seeing it starting to happen at the taper end of August and into September. It already occurs. It's kind of like in that transition point. I think for some people, it's a lot. You got Kids going back to school, maybe you're commuting more. There's less vacations happening during that time period, you know, as we move into that, because you may have just taken vacations in the summer. So all of those things make a difference. Now, of course, this doesn't apply if it's not your summer around the world, but it might be your winter holiday. So depending on where you are in the world, you may not see this. But here for podcasts in the US we tend to see this again and again. So now is the best time to launch a show if you haven't already launched one, right? Because there's a boost of more listeners at this time period. Plus, we tend to not see as many people launch their show quite as often in the September realm. I don't know why that is, because it's a perfect time. You could have been working it on all summer and then launch into September. But people tend to wait for October, November, December to launch the show. And usually just October is the biggest month of launches, I would say one of the biggest months. June is another big month. And January, of course, is huge. So, you know, those are other areas and sometimes we see them in March, like we see another lift in March as well. So these are just some times that we see lists going on. But when you got more listeners into the space and you're launching a show, it can be a boost strategy, right? It's easier to capture attention when someone's coming on new, haven't been in listening for a while. Maybe they took some time off over the summer and now they're searching in the app and looking for new shows. That's why you can tap into, and I'm going to call it like flow off of the boost of listeners that are happening in September already. So great time to do it. If you've got seasons, make sure your season's restarting in September. If you took some time off and you were inconsistent about how many you posted over the summer, get consistent again, because this is a perfect time to get a lot of listeners hooked on your show and make sure that they binge listen to all that they missed over that summer, too. So that's another reason why you'll see that extra boost is there's more binging happening from what they may have missed when they find your show again. So don't forget to check out the September boost on your show and see if the lift is happening. If it's not happening, I invite you to go to poditize.com and go schedule an inquiry call. Go right down to the bottom of the page, there's a calendar. Or right in the middle of the page, there's a calendar in there. Book an inquiry call. Have my team evaluate your show and find out why you're not getting your September boost like you should. What's going on there? What's keeping you from being seen, heard, found and rewarded as a podcaster. So again, Tracy Hazard from Feed you'd brand and I'll be back again. And so with Tom likely for us to be doing some episodes to help you continue to grow, market and get your show monetized.

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