Boosting Podcast Visibility With Strategic Guesting For Diverse Voices With Kelly Mosser Of Aligned Success

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Hey everyone. Welcome back to the Binge Factor. I've got Kelly Moser on today. She's the founder of Hell Yes Media, a consultancy that helps bold, badass brands create invisible legacy content through profitable podcast tours and adjacent media. We're talking podcast publicity today. I'm so excited to have someone talk about that with you and the idea of guesting and promoting and using podcasting from the other side, even if you're not a host yourself. Kelly and her team are obsessed with helping founders that belong to historically marginalized and underrepresented groups how to explode their thought leadership and go from hidden gems to booked out industry experts. Kelly is also the host of the Top 1% podcast aligned success show. She lives in New York City with her husband and rescue dog, Tully. I am catching Kelly at a really interesting place. She's making some changes to her show, she's realigning it, and so we get to talk her through what's going on in her head, why she's changing things. The Aligned Success show is still going to exist, but it's in a revamp and so is her brand and so is Hell Yes Media. I think this is so great and she's thinking about the ideas of like divesting and investing such great concepts. So I want to dive right in and get talking with Kelly about these things because I think it's so critically important when we're thinking about whether or not we want to have a podcast, whether we want a podcast guest, what it's going to do for us and our brand and our business. We have to think about some of these core fundamental things, about how we want to operate and show up in the world. So let's talk with Kelly Moser.

Kelly Aligned Success Show. I love that. I think alignment is such a strategic problem for most podcasters. When you decided to first start podcasting, what was that alignment you were looking for?

This is such a good question. For me, Alignment expands so far beyond just my podcast. Alignment has really been a philosophy that I've been trying to live in every aspect of My business. So one example of this is I'll just look at my calendar for the week and I'll look at what I've got coming up and I'll feel into does this feel good in my body? Am I excited about this thing that's on my calendar, or does this feel like a drain on my energy? So that's kind of the approach that I take to business as a whole. When I was thinking about why I named my podcast Aligned Success and why I think alignment is such an important part of business is because I personally just started making decisions at the very early stages of my business based on what I thought was the right thing to do, what I thought made the most sense. And eventually I found myself in a position where I wasn't really excited about my day, I wasn't really excited about showing up for my clients. So just that gut check of not only does this feel like it makes sense for my profit and my sustainability, but does it also actually feel good to me? So that's why alignment is such an important component in everything I do in my business.

I think you're so right about that. I'm going to call it energetic alignment, as you put it there. Your vibe, right? Is this good? Does this feel good? That's a problem with when podcasting and showing up to record our show is not in alignment with our week or not in alignment with our energy, not in alignment with our scheduling. It falls apart really quickly. That's the one I see most often happening to pod fated hosts.

Absolutely. I think it's. Podcasting is the place where I think you feel it the most because it takes so much energy to sit down and record an interview or record a solo episode. It takes energy no matter what. And if you're not excited about it and it's not in alignment, it's going to take 10 times more energy and you'll feel that resistance to sitting down. Because also it's one of those things where, yes, maybe your audience is holding you accountable for producing a show every week, but ultimately it's kind of up to you how often you produce and when you produce and what kinds of episodes you produce. That if you're only accountable to yourself and it feels hard to sit down and record, there's probably an alignment issue going on somewhere. Maybe where you started is no longer where you feel like you should be going. Maybe there's a values misalignment somewhere. So I think we're kind of in a cool position as podcasters because we'll know pretty Quickly. If it feels like such a chore to sit down and roadmap an episode or record an episode, it's really hard to miss those cues, I think.

And I think of it alignment as layers, too. Like, I think of it as alignment with the guests that I'm gonna have on my show. If that feels good and is right for my business, then it's easy. If the way the show flows is difficult. So, like, if I don't love being on livestream, like, that's one of the decisions I made in this show was not to live stream it because it wasn't in align with the timing and the way I wanted the types of guests, because then you had to make it align with their schedule, and that didn't always work right. So if you can have layers of alignment, that works really well.

Totally. I love that you bring that up too, because it doesn't have to be all or nothing. It doesn't mean stop recording your podcast if you feel there's a little bit of misalignment somewhere. It's just ask yourself questions. If I could change one variable about this. Sometimes I like to do this, like, variable exercise where I say, if I were to change the. Let's talk about if you're feeling resistance to sitting down recording your podcast. What if you were to change the topic that you were talking about? If you sit and envision a day where you're recording an episode about a totally different topic, would you feel as much resistance to sitting down and recording about that topic? Or let's say that you typically do a lot of guest interviews, and that's starting to feel draining for you. Imagine a world where you sit down and you don't have to record any guest interviews. You're just doing solo episodes. Does that feel any better? Does it feel any different for you? So I love what you're bringing up is this idea of, like, you don't have to throw the whole thing away if it's feeling a little bit misaligned. Maybe there's just one very you can tweak that would bring it right back into alignment.

And I also think we don't often enough get somebody's outside view, and so we don't ask and say, hey, what do you think? I'm not feeling this in my show. What do you do? So we don't ask others.

We have the community at our disposal, which is so amazing. The podcasting community is, I think, the most friendly community I've ever been a part of. The most collaborative community, the most open to sharing secrets and do's and don'ts. Like you just shared with me before we started recording. There's something going on with my feed that you brought up to me and you shared that just out of the goodness of your heart, out of the kindness of wanting me to succeed. You don't see that in every industry.

You really don't. I know I once joined an industry that called the contract furniture industry, and someone said, you're going to love the people here. The clients pick up the phone and call you. I was like, are you sure? Like, that sounds like the opposite of everything else I've experienced. And it was true. And when you can find a community that would be like, oh, we're competitors, who cares? I'm going to tell you what I do. It's amazing, isn't it?

It is. And I think, like, the nature of listening to podcasts, nobody only listens to one podcast. Podcast listeners are hungry and they're excited to get as much good content as they can. So it only benefits a podcaster if you can recommend five other great shows, because podcast super listeners are going to find the time to listen to great content. And I think it's one of those things where rising tides really do lift all ships in our space, particularly. It's not like you have to have one business coach. Okay, I understand maybe there's a little bit of competition in spaces like that, where people really do have to choose A or B. But when it comes to listening to podcast content, sky's the limit. People want as much as they can get their hands on, as long as it's good.

Let's talk a little bit about some changes that are happening on your show and you're realigning your show. I love that. That's kind of the model I happen to hit at this point of interviewing you when you're in an alignment shift as well, and you're doing a little bit of divesting between your personal and business brand, which I actually think is really smart timing for you as well, because you want the business to succeed on its own without you as your team gets larger. And yet you also want the coaching to be an experience of you personally. So you got a little bit of the two things going on. What was your thought process in making that hard choice? Because it's too. It's very difficult choice to make.

It really is. And I think you hit the nail on the head where it felt like, I still want to be the one to coach my clients and support them with their strategy and I can't possibly manage every step in the process that it takes for our clients and students to be successful anymore by myself. I think kind of growing up as a business owner in the online space where the solopreneur model is what I find in my feed is the predominant model. It's one person and it's kind of a personal brand. There's a business attached to it, but for the most part you're hearing from that person every day. They're the face on all the content, they're the person. If it's a service based business, they're the person providing the service. And I got so used to that being the norm and I kind of looked back at my history before I started my own business, which was in the startup world. I mean, there are some exceptions that come to mind when I think of like I was so I was in the wellness startup world and there's the Tracy Anderson who. The brand is all about Tracy and she's the face of the brand. And if I were to think about scaling a business to that size and having it still kind of be all about me and the business is my name, that exhausted me. The thought of that was just purely exhausting. And I really wanted to. Part of my mission is not just to build a great business that helps a lot of people and supports a lot of great clients. It's also to create a really healthy company, a healthy work environment for my employees. And that's, I think part of that to me, in my opinion, is really encouraging people to take ownership of over the work that they're doing. And I think a little bit of that gets lost if it's one person's name on the door, one person's name on all the material, one person's name on all the products and services. I mean, it just felt a little bit disingenuous to say that this business is just me, because it's not. There's a lot of people supporting me in making this happen. And I think that illusion of, oh, it's just this one person doing all this great work and taking all the credit and making all the money, it just didn't feel very true for me anymore at all. And so I'm really made the conscious decision to say, okay, I'm going to kind of divest my personal brand. The Kelly Moser. And Kelly Moser can talk about whatever she wants now. She's not even limited to talking about the topics that are directly related to the products and services that we offer. So I'm making Kind of a conscious decision to let everything that lives under my personal brand umbrella, to be free, to be really diverse, to be really accessible, and then to have our brand with our products and services live under hell yes media. And that's where we're really targeted and focused on the products and services that we offer. And if people want to learn about that, that's where they should go. So, yeah, it's been an interesting transition and I'm curious to see whether or not that becomes a little bit of a trend, divesting a little bit of your personal brand from your business. Because right now it feels like the opposite is true. So, yeah, I'm excited to just see where this goes. It felt like the right thing for me at the time.

Well, I actually really think it's smart because I've launched and advised over a thousand clients on our community and we've always kept the personal brand very separated. It doesn't mean I'm not the spokesperson, I'm on every podcast. So everybody hears that. But they have their own life and that means that the team can support better underneath it. And what I see though is for many of my clients, especially the ones with large brand names who have are in that same stage of like legacy. They are trying to figure out what they're going to leave behind, what they're going to sell off, how they're going to do it. They're at a massive divesting point that's too late. And now they don't have a saleable business. They have a business that has no value without them.

Exactly, exactly. That's so refreshing and it's so reassuring to hear you say that because I don't think there are a lot of people out there talking about that. I don't think people are planning their service based businesses for exit. I think they're thinking that this is something they'll do forever, until they get tired and they don't want to do it anymore. But I think the potential for a business is huge. I just don't think the education is there about what a business can turn into and look like because we're just sold this solopreneur model, make six figures, spend all day on the beach drinking cocktails. And for some people that's great if that's what you want. But I also think there are other exit strategies that maybe people aren't necessarily aware of or considering to be possible for them and their business model.

And I also think it's getting harder and harder. So the influencers that I have on my platform who come from Instagram, TikTok and those kinds of worlds, they're at a standstill. So they are unable to grow their business because the algorithms are starting to hurt them and they haven't diversified their platforms into other areas fast enough. And the influencer strategy model, which is very personal brand oriented, isn't really working in those other platform areas because they're so help me do this. How do I do that? They're topic based and that's not the way their content works.

That's so interesting and I'm sure so many people that are listening to this are feeling like a little bit relieved to hear that. Not that we don't want influencers to succeed, we absolutely do. But this idea that, hey, maybe having 500,000 followers isn't the solution to all of your problems, maybe that isn't the necessarily the end all, be all solution for your business. There's other operational things and strategic branding things that could actually do a lot more for you. So I'm hopeful that those influencers are finding the support that they need and diversifying their businesses in the way that they need. And also I think it's kind of interesting for people who don't have the influencer model who maybe wish that they did, because there's some like illusion of immediate success if you have the influencer model. It's interesting to hear that that might not be as effective as a lot for as a long term strategies maybe. We once thought that it would be.

Well, and this is kind of the data, the numbers behind it shows me really significantly that it doesn't work, that unless you come into podcasting with a very large platform that is going to launch your show for you, that they're willing to listen to a podcast and not just stay on Instagram, so they're willing to come over and do that with you. Then what usually happens is they get crickets out in podcasting and they're not happy with that and they quit very, very quickly. But the other problem is is they think that their brand, their image, their photo on their cover art is going to drive the traffic. And it actually has the opposite effect that we see more often when we take a personal brand, when we take the human off of the podcast cover art, it does better almost instantly in growth than it did when it had their picture on the COVID Because what does that say? It says it's all about me and not about the listener. And that's not the way podcast listening works.

That's so interesting.

Let's Talk about guesting. Because that's what I think is really wrong with the guesting world is that we have so many, I'm going to say it. Guest companies out there. And I think you're very opposite of that. You're very strategic about what? The advice you give your guesting clients and the programs that you have in place. But so much of it is, hey, look at me. You should have me. I'm amazing. And so many of us podcast hosts are like, nope, skip, skip. Right when I get an email that's all about you, I'm, like, done with it. You're out of there.

I totally agree. And I just want to acknowledge that if that's how you've been approaching. If you're listening to this and you've been trying to guess and that's how you've been approaching it, forgive yourself. There's no way you would have known otherwise. It's okay. Of course, we're kind of. The intuitive thing is, oh, I should try to make myself sound as impressive as possible. That's what's gonna be the thing that makes people want to collaborate with me and talk to me on their show.

And.

And it's actually not if you can remove yourself from the center of the narrative, which makes so much sense that you feel that removing your face from your podcast cover art, it's the same concept. If you remove yourself from the center of the narrative, the center of the pitch, the center of the conversation that you're having with the host, and you put the audience in the center, and you put the show in the center, too. Understanding what is the audience probably struggling with right now? Really knowing what the audience demographic is. Understanding what the show is probably struggling with right now. You and I both know that all podcasters have the same, like, five challenges that they deal with, which is that the show's not growing as fast as they would like for it to grow. It's not maybe generating as much cash revenue as they thought it would be funneling into their business. It's tiring. It's tough to keep up with the demand for content. So if you can put yourself into the host's shoes, into the audience's shoes, and think about, what are they struggling with right now? And how can I position myself as not the greatest thing since sliced bread, but as the solution to those problems, that's gonna be your foot in the door. That's gonna be something that gets your pitch at least responded to because you're approaching it with generous energy instead of just look at Me, I'm so great. I deserve a spot on your show. Podcasters, they're just tired of opening pitches like that where there's nothing really in it for the audience or for the show. And you have the power to change that. Few simple words, few simple language tweaks, changing your energy as you're crafting an outreach email makes all the difference.

I also think that your model, you specifically talk about it as has to be done with you. I think so often people want to just hire a company and like, sub this all out and not do it themselves. And it has the opposite effect of working in podcasting.

I'd be curious to know from you, do you notice a difference? Do you get a lot of pitches from guest, like agencies?

Not anymore, but I guess only because I turn them down so much because they're so bad.

Right. Well, that's why. That's the thing. I ultimately think that if you want to do a podcast tour, you want to be guesting on shows. It makes a lot of sense for you to do that. But you've got to be willing to invest a little bit of time because ultimately it's about figuring out what works for you and your business model and your niche and your goals. If you hand that off to someone right away, they don't know. They don't, first of all, know what conversation you are the most uniquely qualified to have. They're not going to ask the important questions about how your business is set up and what kinds of traffic you want to drive and who your ideal client is like. Most of the time they're just taking your information and they're saying, okay, I've got contacts at 50 podcasts. I'm going to try to get you on them. But the strategy piece is missing. So I do think it's something that you can ultimately, down the road, hand off to an. A virtual assistant or an operations manager, marketing manager. I recommend keeping it in house because those are the people that have your best interests at heart. If you're an agent, you've got 50 clients on your roster that you've got to try to place on different shows, which means that you're not always leading with. If you're a client, you're not always the one that's getting the opportunity. Sometimes there are 20 other clients on the roster that they're trying to place before you. So doing this yourself, testing things, figuring out what works, they're not going to test things for you. They're not going to ab test this topic versus this topic. They're just going to get out there with general broad generic stuff and it doesn't have the effect that you think it's going to have. And they'll charge you $800 a month to do it by the way, which I just don't think it's a good use of your time and energy. So yes, I think doing it yourself, mastering it and then handing it off to someone on your team is going to be a lot more effective time and cost efficient.

I also think that it's just there's so much today that we are like, well we just paid for that service so they should do it all for us. And the alignment going back to your title of your show and your business, it's off. We are not making that customization to making ourselves fit within that if we're not participating in the process in some way.

A hundred percent. I think yes, it's wonderful to hire done for you services when you feel really good about the quality that you're going to get. But ultimately you're the only person who's going to have your best interest at heart a hundred percent of the time and understand the nooks and crannies, ins and outs of your business, your offers, your ideal clients 100% of the time. And this is not I think a lot of people treat this as an admin task when really it's an extremely high value marketing task. And it's a really important strategy that I think if you wouldn't necessarily hand off writing your emails to someone that you've never met before, why would you hand this off right away? I think it's alignment to your point is so important because the person on the receiving end feels that whether this comes from an aligned place or not, they can feel it right away.

I think I've responded more often to a quick little short connection point more than some lengthy, really drawn out, prepared email because there's a different energy in it. You're right about that.

I also think the energy of having assistant or an agent pitch for you kind of gives this detached experience that's kind of like oh my people are going to reach out for me. And to me as a host, that makes me feel like how is this person going to show up and have a dialogue with me?

It feels a little egotistical.

Yeah. If someone else is handling all of their communications, I get it. If you're Oprah like I understand you can't be writing all of your own personal emails and marketing emails and things like that, but podcast is supposed to Be an intimate, friendly conversation. And if that's not how you're approaching the beginning stages of the process, how can a host really expect you to deliver that kind of value and be vulnerable and be open if it's kind of like a. This isn't important enough for me to personally reach out. So that might be a little bit of a spicy take. I don't know if everyone's going to agree with me on that, but that's okay.

Well, I certainly do. But here's the thing that I like to point out. Everybody's binge factor. The reason that your show is so bingeable, and I think that this is yours, the fact that you're willing to give us the hard truth when you're coaching us, when you are even having a discussion with a guest and you disagree with them, you're willing to give that direct answer, that direct point. You're willing to give us that type of coaching right then and there instead of just being nice about it and saying, oh, yeah, whatever. They said, they're my guest. Right? You don't do that. You really do guide and really are always conscious of the message and coaching that is coming out there across your audience. It makes me feel like I'm getting coaching. I am getting an intimate coaching level with you, and I don't want to miss that. So I'm going to binge on your show.

Thank you. I really appreciate that. And I think that I have been on the receiving end of so many experiences where I felt like I was just being fed BS and I was just being fed what I wanted to hear or I was just being fed what that person wanted to sell me. And I don't like that. It doesn't feel good on the receiving end because I need help. I need coaching. And I think we have a huge accessibility problem in the coaching space. No matter what niche you're in. I think we've created this really bizarre elitist structure hierarchy to who gets access to certain information and who doesn't. And I don't like that. And I'm fortunate to have a platform where I feel like I could share with people the best that I have because I couldn't afford coaching when I was just starting out. And I know everyone beats you over the head with. You've got to invest in yourself if you want to grow. And for many people, that's just not the reality the first year or two in business. And I'm not someone who thinks you have to put yourself in a financial hole to receive great advice Receive great information and be successful. So that's something that I really care about. Want to give the best advice that I can. I don't know everything. I can mostly only teach you from what I've done wrong. That's mostly how I learn everything that I share on my podcast. And I just feel like I owe it to people to help them save a few steps or save a few bucks because God knows I've poured a lot of energy and time and money into coaching and it's my duty now to pay it forward. It's my responsibility.

One of the other things that I really love about your show, Kelly, is that you are very relevant. It doesn't feel like your topics are so canned and came so far like six months ago and now I'm raising this. It's very relevant to today and the moment. How are you doing that? Is that conscious or is it just you're dealing with lots of issues with your clients and you're like, I'm just gonna do a show on this. Is it casual?

That's exactly it. It's what are my clients asking me about right now? What have I just gone through? So I don't like to teach on something or share on something until I feel like I really understand the takeaways. I would never just offer you half baked advice when I'm in the middle of a problem. Or if I did, I would tell you that I'm in the middle of this problem. Here's what I'm trying and testing. Don't go do it and yell at me if it doesn't work. But here's what I'm trying to do. And I think that has been a really easy way for me to create content because there's always something going on. I'm always being asked questions. I'm always working through a challenge in my own business. So I'll write it down. Okay. In July, this is what I'm working on so that hopefully by August I can put together an episode about at least how I approached the challenge. Even if I didn't figure it out a hundred percent, I guarantee I'm going to have at least one win and at least one learning one probably a mistake to share. So that's the secret for me that helps me just create content is just what is going on in my business right now that I can share. Even if it's one tiny nugget, even if it's something that didn't work. That's valuable to know too sometimes.

So you had a couple little hiatuses during your podcast, which is very common, and so we see that happen regularly. But you seem to be, I'm gonna say, doubling down. You're, like doing, you know, you're going all in. Why is that?

I absolutely love podcasting. I reached a point early in this summer where I had a lot going on personally. I had a lot going on in my business, and I felt like when I sat down to record an episode, I felt that resistance. I felt like if I sit down and record an episode right now, it's going to be crap. And I would rather share nothing than share crap. So I've just been moving through that space of I'm not going to share B episodes, so what do I need to do to get myself to be able to share an A plus episode? And for me, that looks like changing the format of some of our shows. We're going to be moving to live in person interviews, where I feel like I can actually really deeply connect with someone because this face to face on screen is great, but I think there's a little extra special element. And I live in a city where there are so many incredible people that I could sit down with in person and talk to, and I'm really craving the opportunity to do that. So that's been a little bit of let's pull back for a moment and lay the groundwork for that so that we can do it right and not just dive into it for the sake of producing an episode every single week. So my podcast is certainly not going anywhere, but I have really had to step back and evaluate who I want to be, where I want the show to go and put the team in place, the operations in place, the systems in place to make sure that I can do that at a hundred percent, even if it meant taking a season off, which I'd never dreamt that I would do. And I really beat myself up over it for a little while. And I was like, you know what it means that I get to come back stronger and deliver better content? So be it.

I love that you're realigning it, realigning it for success. I love it. It's all keeping with your brand either way.

Exactly, Exactly.

Well, I think in the general marketplace, there's a lot of economic uncertainty, a lot of business uncertainty. People are rethinking all kinds of things in their business that they've never rethought before. I think there's. I guess the best way for me to describe it is there's a little panic. Are you seeing that, too? And what is your advice.

I am seeing it too. I think a lot of it has to do with coming out of the pandemic. I think for those of us who were really in the early stages or getting traction stages during the pandemic, when people were home with not a lot to do with a lot of disposable income, they were investing in things like courses and coaching programs. They were sitting down to deal with their family trauma that they had not dealt with. They were sitting down to really focus on their fitness or wellbeing or whatever it was. So I think it's not to say that we had it easy, but I think we had a really unique opportunity to get farther, faster. And I think now it's just normal. I think we were spoiled for a little while where if you had any kind of podcast or business online, there was just more appetite. People were looking for more of that kind of content and support because everyone was home. There was nothing else to do. And now we're back to normal. People are making decisions between going on a vacation and investing in a coaching program. They're getting hit really hard with inflation and rising costs of everything. What I recommend doing is first of all, get really clear on what your core competencies are. If you don't know that, really sit down and think about what is the one thing that I am uniquely qualified to do that if I had to double down on just one thing, what would that be? Not to say that you have to double down on that one thing, but you've got to at least be aware of what that is. Another thing that I'm recommending just across the board is to have an easy yes offer. An easy yes offer where you can deliver a ton of value without so much risk in terms of the price tag or the time commitment. That is something that I'm seeing work really well for people who had maybe they were thriving with a six month coaching package for $10,000. People just might not have the appetite or the guts to invest in something like that right now. Or maybe they did three years ago, two years ago. So just think about diversifying to think about what your ideal clients are dealing with right now on a daily basis. Think about what they're worrying about and not necessarily burn your business to the ground and only deliver exactly what your ideal client says they want. Because it might not actually be what they really want, even if they say it's what they want. But think about, am I serving people where they are right now or are the offers that I have in place right now Were they perfectly tailor made for a pandemic and a period of time when everyone was home with nothing to do? And do I have to adapt? Because I guarantee you've adapted in some way before. You adapted during the pandemic, certainly. And now sometimes we need to adapt again. And that's just, I think the challenge of being an entrepreneur. It's we don't have the luxury of homeostasis for a decade. It's going to change all the time. So that's my recommendation to people. Don't panic, but maybe pivot, maybe evolve, maybe make some changes. And I know that people can do it. If you started a business, especially anytime in the last five years, you've got guts and you've got grit and you've got a great head on your shoulders. So use it.

And I think too often that people forget how they show up in the world and they stop showing up when they panic. And that's a huge problem. Like you're not just because you might be realigning your show doesn't mean you're not showing up. Right? You're still guesting, you're coming on my show. You're still doing the things so that you can continue to get the word out and keep your business going and keep you and what you do so well out there.

Absolutely. That is such a good point. You don't have to bring everything to a screeching halt while you're realigning what feels good for you to do in little bite sized pieces and just do that. Just do that.

Well, Kelly, I am so glad you are realigning your show aligned success is such a great show and there's so much great advice here and the Hell Yes Media a new brand that you're building. I can't wait for everyone to see the success that's going to come from that divesting that you're having between making sure that that program has a life of its own.

Thank you so much. I really appreciate your kind feedback and your support and your guidance.

I loved how frank she was about everything that she's working on and how things are going and this elitist attitude that can happen with the guests that you get on your show and how that's just not in keeping with the community and collaboration attitude of most podcasters. And so I think that having someone in your corners really advising you and the team over at Hell Yes Media and all the things that they do are so critically important to giving you a framework for podcasting. I see a lot of publicity firms who start out in the PR world and doing all these things and they just want to adapt the practices and say, what we do for video, what we do for tv, what we do for radio is going to translate and we're going to do exactly the same model for podcasting and it doesn't work like that. And then they give up and they say, well, there's something wrong with the podcasting industry instead of our model doesn't work. When Kelly comes from the world of podcasting, so she understands how to blend those two things to make the model work and start to understand how to fit into that model and how really what you're doing and thinking through your brand in a different way, thinking through your authority, your expertise, and thinking through how you serve into the world. Coming from that place first is going to make it easier to get you on tour, get you all those podcast tour placements that you are looking for. Get host to say hell yes to the guest, right? And really get that alignment for the ultimate goal of what you want to do with it. Because if you're misaligned from the beginning, no amount of paying for publicity is going to make it work for you. If it's not a match for my show, you shouldn't come on my show. It's not going to work out for you. So looking for that alignment is so critically important. And then I love that Kelly and her team really spend a lot of time at the beginning of that process, dialing that in and making sure that it works. She had such great advice for startups, you know, really being intentional, being strategic before you press record, being strategic before you even apply to be a guest on a show. Those are the best ways to start anything. Just thinking through that strategy piece at the beginning, that is the biggest takeaway that I hope you got out of Kelly's talk today with you with us and really thinking through how you're going to be strategic about everything that you want to do and play with in the podcasting industry, whether it's being a host, being a guest, or just staying a listener and strategically listening to the right shows that can help you out. Which is why you're gonna wanna check out the Aligned Success show, Kelly Moser and make sure and binge on her episodes and stay tuned and subscribe so you can hear where she's going as she takes her show into a new direction coming up. Well, I'm so happy to bring you new and interesting podcasters that I can learn from each week. It kiss me. That's my purpose here so that I can keep myself energized and learning. And I hope that I'm bringing you something of value in that process. I'm very sure I am because I have such great guests like Kelly Moser. So I'm always looking for new guests. If you have someone you can suggest or if you think you should be my new guest, don't forget to reach out to me anywhere on social media, anywhere on websites. Thebingefactor.com, you can go to and check that out. I'm also realigning my show slightly, so this episode is one of the first ones that will be airing in its new place. So you can still go to thebingefactor.com, but we have aligned ourselves with Podcasters United, a nonprofit that is working towards promoting podcasts and the podcast industry, and we're a founding sponsor of that. So I'm really excited to be aligning and moving my show over there. So while you'll still be able to get me through the bingefactor.com because why not make it easy for you, you're going to end up over there at Podcasters United. Check it out. See what kind of new cool things are going on over there and how they are helping to create better discoverability, better promotion of great podcasters and great podcast hosts. And it's going to give me some new wonderful, amazing guests for my show here. Guests that have done a hundred plus episodes, guests that have done amazing things, been in the industry for a long time. We're going to have more of those on the show here. So thanks everyone for listening. I'm Tracie Hazzard and I can't wait to be back with you next week here on the Binge Factor.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed your Brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.