Breaking The Cycle And Empowering Podcast Audience To Establish A Successful Show With Deanna Radulescu Of Label Free Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazard shares strategies, tips, and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the binge Factor.

Hey, everyone.

Welcome to the Binge Factor. I'm Tracy Hazzard, and I'm going to talk about the Label Free podcast. But in it, I'm talking about podcasting Label Free because, and I don't mean this by like label, like brand labels, like I got designer labels on, although there's a little background here from her host on that. But I'm talking more about how you label yourself and how you label others and how that looks. And I love Deanna Radalescu. She is just, I mean, really turn podcasting into something that is so good. She has such a good time doing it. You can see she's diving deep into the value of everything. So let me tell you a little bit about a background, and it'll start to make sense on why she really did this. So she has an extensive background in being an entrepreneurial leader. She was the VP of key accounts and business operations for a $20 million transmission manufacturing facility. And in 2016, she was forced to start over. And she had a passion for fashion, so she started a fashion brand, which was the Deanna Marie label. And she designed and produced three collections over the course of a few years. She's gonna talk a little bit about that. And she sold a Kickstarter campaign and other things. She also rolled out a skincare line. But life of a brand like that, life of a label, a brand label is hard. And in 2019, she heard about this thing called podcasting, and she read an article about starting a podcast, and she thought to herself, I don't know, but why not? Let's do it. And she's that person who's overcome so much trauma and abuse. And so that's why she dove deep and decided to name her show Label. And she works with her best friend, which she loves, Julie Bryant. And she lives a life, truly tries to live a life that's label free. And her show shows it. That's where she really dives in deep with her guests and where she really focuses on talking with entrepreneurs about mainly living life on their own terms and offering insight and Wisdom to the audience. So let's get a little wisdom and insight on how to live our podcasting life. Label Free with Deanna Radulescu.

Deanna, thanks for joining me. I'm so excited to have you here. And we're talking label free podcast. And label free doesn't mean like it's not about label products at Amazon, it's about you being labeled. And so I'm curious how you're feeling about the label though, of podcaster. Does that feel right for you?

That's actually great. No one's ever asked me that question before. You know, in some regards, we all are going to have some kind of title I would say that we use in life, but when I refer to being labeled, it's more of a negative connotation. Whereas podcasting, to me, being a podcaster is very positive. And what I'm doing as a podcaster and the guests that I'm engaging with and I'm highlighting is all very positive. Bringing value to my audience and really just making sure that I'm enforcing that those self defeating ideas that we have or that the world has for us when we don't want to live in the kind of labeled environment.

Yeah, I went to art school, so like the poor starving artist, that's terrible label, right? Thriving podcaster sounds like a really good label. But what's your favorite part about it? What makes you feel so good about being a podcaster?

Oh my gosh. So I would say all of it. From connecting with people all over the world, the support that the community gives each other, connecting with people that I've already met with new people that I've just connected with, like new guests and just continuing to build that community and grow and grow and grow. It's been a very positive experience. I don't think I've had one negative thing I can say about being a podcaster using that as my title. It's all been very positive. Aside from the fact that, as you say, we are kind of struggling artists in the space up to a point till we can start really monetizing and doing different things to support this passion that we have. Because at the end of the day, no matter what you're doing and how I've been doing it, you still have to remember your why. Because that's what's the most impactful in this space. Because people are turning to podcasters for value, for resources, for inspiration, for motivation. And so if you start straying away from that, I think that you're going to really lose your audience. And lose the success that you've built.

Absolutely. So what's your why? Why'd you start one?

That's a great question, Tracy. So I don't know if you listen to any of my story or write a lot of any of my story, but I'm a victim of human trafficking, so I've survived that. Victim of sexual abuse and other abuse, physical abuse. My late husband passed away, so I was a widow. I've had a lot of different labels thrown on me. And so when after my husband passed away, I had to really start re building my life again. And I had always wanted to be a fashion designer, started pursuing that. I threw a lot of money at it and I was successful in a lot of ways, but monetarily I was not. And so I did my last collection. And actually my last collection was for a big event I did against human Trafficking to raise awareness. I had over 300 people, a lot of great sponsors. It was a huge success. And after that ended and I was just like, okay, that was my third collection. I'm done. That's why I told myself, I'm do three collections and if I'm not successful, I'm not throwing any more money at it. So I wrapped that up. And after that was done, I saw an ad or an email or how to start podcast for under a hundred dollars. I started reading this, this article and I was just like, hmm. Cause I was thinking, what's the next thing for me? I'm very type A. I always gotta have something going on. And I read this article and I'm just like, I called my cousin. I'm like, I don't know who the f I think I am, but I'm gonna start a podcast. Then I talked to my best friend and I just told her, I said, you know, over the last couple years, having to rebuild my life, I realized how many different labels that people put on me. Family, friends, and the labels I put on myself. And that really came to a head. You know, I've been able to forgive myself and go through counseling for past traumas. The physical abuse, sexual abuse, human trafficking. I've gotten over a lot of that. But I carried a lot of that with me along the way. And I didn't realize that until I said, I'm going to start a podcast. It's all about living label free. Like, I'm not going to own any of that stuff. I'm going to drop all that baggage and I'm just going to live authentically and in my own truth and just move forward in a place of positivity, place of happiness and joy and peace. And I don't want to carry any of that stuff with me. That's my why. That's probably a very long why.

That's okay. It sounds like that your starting why was really, in a way, a personal journey. Has it changed now that you're over well over 200 episodes? Is it a different why today than it was at the beginning?

No, it is not, actually. It just reinforces. I probably have about 50 people that reach out to me a week that want to be a guest on my show. And it reinforces that our society and a lot of people are so hungry to live that label free life. And that what I feel, so many other people feel and they want to share that and a lot of people, and it's very broad. I mean, I have a very broad range of guests, but really all at the same level that people have gone through so many different things to get to a place where they are living in a place where they're happy and full of joy and peace and they're wanting to share that with other people to let other people know that are struggling. You know, hey, you don't have to live in the space that you're now if you're not happy. And so, no, it has not changed at all. If anything, it's just reinforced it.

That's fantastic. That is really fantastic to find that out. That means that every time you podcast, you're self affirming your why, which is just so amazing. You talked about successful, successful podcasts, successful. And to me, that requires personal definition. So while a successful show, a successful something is a label. It's a really broad definition. What's success for you?

Well, you're right. So there's many different levels to that. And it can be mean many different things. For me, success is really making sure that I have a good balance of all things in my life, whether it's family, friends, my relationship, my finances, my career. And my career right now is the podcast. And I've been able to really, you know, in the beginning, it wasn't making any money. I was just like kind of going through the motions and just loving creating the content and putting out there. And from when I started to where I'm today, it's definitely evolve, you know, And I think for any podcaster out there, I think that they stick with it because it is a commitment. If you're gonna be a podcaster, you just kind of to just know that you're gonna be in it you're gonna put some hard work into it, and you just have to continue to be passionate about why you're doing it. And so from where I started to where I am today, that success definitely changed and evolved. And I've grown, my audience has grown, my brand has grown, my reach has grown. Just like in terms of someone reached out to me the other day and was just like, you know, I. I was referred to being on your show and they had spoke very highly about you. And then I checked around and a lot of people had a lot of great things to say. They hold you at a hot whatever. They just said that you have a great reputation. I'm like, well, that's awesome. You know, And I'm also starting to monetize. I've been able to start making money off of this. So there's a lot of different levels of success. And I think when you have a healthy balance of all those things in your life, that's what success looks like for me personally.

Healthy balance of those. I love that definition for you. Well, so let's talk about the three things, because you can touched on monetization, and my audience would be really upset if we didn't dive into that and get to that point. So let's start on that. So you also mentioned, and let's start here, that you get like 50 requests a week to be guests on your show. So how do you get great guests? How do you get to that level where they're just throwing themselves at you? And then how do you choose when you have so many choices?

Well, I think to have a lot of people wanting to be on your show, you really have to make sure that your brand and your message is very clear and that you are speaking to what it is that wanting to talk about. And so I. And also you have to saturate every resource out there. So whether it's LinkedIn, your Instagram, whether it's like Matchmaker Pod, Match, like all the different other platforms that you can be part of, make sure that you're saturating all those different resources. And so I'm on everything. But I mean, I have people reach out to me on LinkedIn, like all the time. I get emails directly. I mean, it's nonstop, which is great. I'm very grateful and I'm blessed and I love meeting all these people and I love talking to them. So for me, that is been a big blessing and a gift all in itself. So that's one you talked about. It was monetization and what was the.

Third one, how do you choose those guests? How do you pick who's going to be on your show or keep up with it? Because that's so many.

Well, I'm blessed to have my best friend that she's like offered to help me with this. She really believes in what we're doing, the success of it. So she became like my booking manager probably about over a year ago. So I created a calendar link for her. She set her hours and she they're interested in being a guest. I send them like, hey, thank you for reaching out, love to learn more about you. I have all potential guests. An intro call with my booking manager, Julie Green Bryant, and then I give them the link and I just say I'm looking forward to connecting further. And so then she'll go through her process. And she asked some very intense questions. I've heard that for some guests that was the best conversation, the worst conversation that they've ever had. And I think we're talking about that almost being a podcast than a podcast because those intro calls are so intense and so heart provoking and thought provoking that we're probably recording those calls and offering that as bonus content for people that are really tuned in and wanting to hear that raw stuff. Because a lot of people cry on her calls. So interesting.

I love that idea.

So we're talking about that right now. So she picks them. I let her make that decision because I'm empowering her. She's my best friend, I trust her. Where she were very similar, obviously, or else we wouldn't be kind of doing this together. So then she gives them over their congratulations, you've been chosen to be guests. And then I do. If you want to start talking about monetization, I've got to a place where the demand is so much that I do charge an appearance fee. You get production, whatever you want to call it. And then I also offer different levels of marketing for them, so to speak. They want to be in my social media, they want to be in my newsletter. They want to be just like anything that I do as far as my marketing is concerned, they can upgrade to that. And just because it's time consuming, you create the content for it. And that's been able to generate income from doing that.

How do you set your fees? How do you decide what's going to be of value to you?

So I've paid some appearance fees and so when I got asked to, when somebody reached out to me and they wanted me to be a guest and they said, well, I have a Parent's fee. I thought that the price was fairly reasonable. And I'm like, okay, I think that that's a good place to start. And so for me, I thought that that was decent. And I was comfortable asking that from other people. If they wanted the other stuff, if they wanted the upgraded marketing portion of it, then that's going to be a little bit more. Because that's work. I mean, nobody else helps with that but myself.

Right? Yeah, you're putting your time into all of that. Exactly. So interesting. So you sort of set a value that you feel is good for you and is doable for the audience. It's reasonable and that's real. Or your guests, really. And yeah, reasonable from that perspective.

And not everybody's okay with it, and that's fine. I don't take it personally. I'm just like, I'm reading a lot of the resources out there about the podcasting space and this is something that a lot of people are moving to. And so I don't think that podcasting, being a guest on podcast, is going to be free for everyone for very much longer because it is growing. There's a lot of advertising dollars that are going into this industry and we are still in the infancy. In the next couple years, we'll see some of the statistics and some of the live talks in these experts. I listened to that. A lot of the advertising is going to be moved from TV to podcasting, and a lot of the entertainment value is going to podcasting as well. So it's a great time to be in the space. I'm actually the head coach for the Female Podcasters Network, and so I'm coaching a lot of my clients from that group right now that this is the time to be in it. Make sure you're setting yourself up for success, continue to be consistent and just continue to really making sure your brand is really dialed in and bringing value. Always bring value. And remember your why. I know it gets sometimes get a little overwhelming, but it's a great time, It's a great space to be in right now. I really believe in what we're all doing together collectively. And I think that what we're doing is we're changing the scope of entertainment as a whole, really, because a lot of this, a lot of the focus is getting is coming to us now.

What was the tipping point for you for when you said, you know what, I can start charging now? Were you so many episodes in, Were you a certain number of downloads? What made it feel like this was the right time for You I think.

It was episodes, downloads, just the overwhelming amount of people that wanted to be guest and it was just like a lot of stuff that I was reading and I just felt comfortable saying okay and there be honest. So there are some people like bigger name get bigger name guests or people are referred to me that I will not charge that fee to. I will bring them on. Or there's some in person interviews I'll do that are here local in the Chicagoland area. I won't charge all of them either. And so you have to like for me as the host, as the founder of my podcast, I have to be. I'll use that to my discretion because.

You have to use some. If a celebrity is going to get you more authority for your show, more listeners, you got to take the advantage of that. That's marketing for you.

Really? Absolutely. Exactly. So you got to be smart about it. So I actually just started, I had really in December of last year is when I said that's it. Pretty much everybody, unless I approve it is going to have to pay a fee because it was just getting so much. I released four times a week because I've just recorded so much that I probably have over 100 episodes in my backlog that I can pull from. So let's just say if nobody wants to pay me anything for the next six months, I'm fine.

You still got a lot to promote out there.

That's fine. Okay. God bless. Continue. Thank. Please listen to the show. Thank you for your interest and then we'll keep it moving.

What episode number did you hit? Where you decided this though was late last year. So you should have been over 200 by then, right?

Exactly at 200. Yeah.

See you put your work in though. You earned the right to start to ask for this. See, I get a lot of people come to me who say, oh yeah, I want us charge charging for appearances. And I was like, have you done an episode yet? No. Well, you haven't earned the right to show that you have a good show, that you have a good audience, that you can promote them. You're going to provide any value in this yet. You've proven your value.

Yes. And that's what I feel like. I don't want to. People get offended by that. I'm like, I'm totally respect your position. I wish you all the best of luck and thank you for your interest in label free podcast. But that's how I feel like I've put my time in and it's a high quality production. I'm not Putting crap out there. Like I do the video, I do the text overlays on my video. I have over 5,000 subscribers on YouTube and I've earned that. I'm a YouTube partner. So I'm making money in the back end there. And so that's. I take it seriously. I operate like a business. Cause I love doing it. And it's just, I took advantage of the pandemic and I really just sat down every day and just recorded all day long for months. And so that's where I just kind of started really growing my brand, growing my value as a host and talking to just a lot of people that continued. That whole domino effect happened.

I remember Cheryl Crowe, one of my favorite music artists, says I was an overnight success that took 20 years.

Yeah. So I love it.

So you're an overnight success that took 200 episodes.

Yeah. Being unemployed. Sure, sure.

I'll make it work.

The food pantry, you know, all that stuff that people don't want to really know that happens behind the scenes.

That's right, absolutely. Well, let's talk a little bit about your audience. How do you get your listeners to engage? How do you grow your audience?

I really utilize social media and just making sure I grow my email list. So social media is huge. It's a big frickin. It's such a powerful tool. I've taken class, I took about a 12 week course a couple years ago to really learn just the ins and outs of it, how to make it successful, how to bring viewers. And even though the algorithm constantly changes, if you're constantly doing the same thing, using hashtags, making sure you're tagging a lot of different people that are relevant to the post that you're posting and just always being out there. I know a lot of people think that you should just focus on one platform, but if you're wanting to grow your audience and you're wanting to do it at a faster pace, you're going to have to hit them all. Because I have a different audience on YouTube versus audio versus Instagram versus TikTok versus LinkedIn. There's different audiences on all of those platforms. So if you really are serious and you, once you get a rhythm, it's not as time consuming as you think. I use the same content for all the platforms. It's just maybe my caption is different, my hashtags are different, who I'm tagging is different.

So you customized it for the platform audience.

Correct, Correct. But I also learned that I invested in learning all that to do content creation. Because this is the world we live in. It's not changing if only thing. It's just getting more and more powerful.

Absolutely. Well, I was thinking some more about the way that you engage with your audience and. Cause I've seen the tagging and the hashtagging works. Cause you get a lot of comments on your. I think part of it is that you have great subjects.

Right. So that's.

You start out with a great show that has a great topic that is, I don't want to say controversial because I mean it's highly desired. I want to live a label free life. I'm feeling burdened by my labels. Right. So you can see why people would want to participate in that conversation. But how do you keep that conversation going? Do you spend a lot of time.

Doing that with the audience? I mean a lot of people message me directly, they'll email me or they'll send me messages on social media and just thank you for what you're doing. In terms of engagement, I think that maybe my them engaging with the content and buying books from my guests or hiring them as a coach because I've sold a lot of books that I've gotten a lot of clients from my coaching guests. I know that a lot of people have utilized the services that my guests have offered. So I don't necessarily have to engage with them directly. They're engaging with my guests.

So that engagement is what's happening in the commenting and the other areas, Correct?

Yeah. And my sponsors, I've been renewed four times over the course of a year with Manscaped because my audience is continuously purchasing with my code from Manscaped and I'm making more and more money with them, which has been a very fun ride. And I love manscaped label free20@manscape.com.

Well, let's talk about that. So I mean I thought when I listened to your ads, I was like, those are some unusual advertisers manscaped. Like they picked a woman host. I love it. It makes so much sense to me because I come out of the product world. I come out of the world understanding that women buyer influence 86% or more of what's purchased out there. So why wouldn't you want to advertise? So first off, Manscape deserves some credit for thinking outside of their norm. Good for them. But how did you get these great sponsors?

I love that question and I've answered this before. I really believe you're going to be in something. You really have got to constantly do your research and educate yourself. On that industry. So I get emails all day long from all different types of platforms or organizations that are highlighting different things that are happening in the podcasting space. And so there was one email that came across, this was over a year ago, obviously. And it was looking manscapes, looking for podcasts, reach out to X, Y and Z. And I said, excuse my language, I said, effort. I'm going to just send over an email and just send over my stats. I mean at that time, and I think it's probably still the same, it was like 51% male, 49% women. And my age range was from like 25 to I think like 50, 55. And so I'm like, this is great statistics. This is like perfect for them. And so I sent it over and our first phase was they just sent me free product and I had to do a mid roll ad and I was like perfect. And any sponsor I work with, I do more than just a mid roll ad on the audio side. I do a visual commercial for them as well that I can repurpose for all my video recordings and for my social media. So I do that for every sponsor. Everyone I've had there is the video commercial out there for them. And so I was like, this is great. So it was very successful. They got a great return on roi, I guess you'd say. And it's just been going great since then. They've been so great to work with. They're. I feel like they're very innovative and they really support their host. So yeah, I'll continue to work with them as long as they want to work with me. It's been fine. And they've got great products. I know that. I love my fiance and all their products.

So.

That sounds good.

Yeah, Come on, let's keep it tight, baby.

That's right. See and that's the thing is when you can start to personally recommend them, it makes a better integration with your show and with your audience. And it sounds genuine, which is what it did. It sounded absolutely genuine when you did your mid roll ad. So I love that you're doing advertisements in a way that feels like sponsorship.

Yes.

So you've taken it from that sort of influencer perspective that you've learned probably more on social media side of things and integrated it in that way rather than. I mean, I find too often that the ads run well. I mean in your early show because you are on the anchor platform, they run this like random ad at the beginning of your show and you're like, it's your first show and you're running an ad for a platform that you haven't even really experienced yet. It didn't sound genuine back then. Now it sounds genuine.

Yes, that's true. I didn't even think about that. But you're right. That's a good point. Well, I mean, I think in the beginning you're going to try to do anything that you can to make a little bit of whatever, to really validate what you're doing. And so, I mean, hindsight would. I've done that. Probably not. Probably just sort of kept it like myself and just kept it plugging along until I got to where I am. Well, I got to where I was a year ago when I got them as a sponsor. So. Yeah, that's a good point.

I love that you're out there advising. So tell me a little bit about the female podcast network.

So it's all for a support for all female podcasters. And there it's Jamie and Tim Holloway, like, own the platform. I joined it. I found it online or somewhere and I joined them. It was free to join there. It's probably almost up to 2,000 members at this point, all females. And they were looking for someone to really represent the brand. And so they were asking for people to submit their story, their pictures, a little bit about their podcast. So I submitted my story, what I've done, my podcast, my success, and they chose me. And so part of doing that was that they're looking for someone to coach. I'm a certified life coach, certified personal trainer, certified dietitian. Like, I know the coaching. I know how to coach people, and I've loved working with them. I've been able to completely own that part of it. Essentially, I'm a partner to them, and I've been giving a free reign to grow it, to reach out to the ladies and offer my coaching services and just really, I mean, it's been a great helping other women just refine what they're doing, help them improve their. Because if you're a podcaster, you're a public figure, and if you're going to be a public figure, you have to really embrace that. And part of embracing that is being present on social media and owning that, I hate to say, label or title of being a public figure. And so it's been great to watch my clients evolve and grow, working with them and just giving them that reassurance and that. The reassurance that they need and just being their cheerleader in the background. So it's a great platform. I mean, I know who needs another platform to manage. But there's a lot of women on there that are. They support each other. We do Mondays and Fridays posting your show and everybody goes to rate your show and it's just really supporting each other. It's been a great thing to be a part of and I'm looking forward to continue to grow it and just encourage and support and uplift women.

Wonderful. I love that you're participating in that. We work with a couple of other organizations that support podcasters in various diverse areas. Women especially, because I own the only women owned podcast hosting company. So it seems like it would be a logical support system here. Mediacasters is one of them and so I haven't heard of them before so we'll have to get in touch.

Well, there we go. We should definitely talk after this then.

Yeah, absolutely. So you're talking about doing some video and I would be remiss if I didn't ask for some YouTube tips because you've obviously made it work with 5,000 followers over there and you mentioned putting captions and text on your post and you're obviously working really hard on the editing side of those posts. What are some tips to really making YouTube successful?

So I don't edit my stuff. I have a producer that I've been working with since five years ago when I had my fashion business and him and I have just grown things. You know, I've evolved over the year. He's like, over the years he's like my little brother so to speak. But I do give him direction. And so what I tell people is look who your most like, your most famous person that you follow or you're attracted to or you're inspired by. What are some of the Most like big YouTube channels doing? Look at how they're presenting their content. There are basic things that you should do in any type of posting. Content creation, Always be a call to action. Text overlays, announcing your for us, for podcasters, we have a guest or if you don't, you're a solo podcaster. You can just make sure that you have your name or your website.

Social media handles. If you have a sponsor, make sure you've got your sponsor's name up there in the corner putting that discount code there. So you're driving people because I'm sorry to say this and don't take this wrong way, but we live in such a fast paced lifestyle, people are stupid. If you.

I personally am not taking that. My answer is people don't read. People aren't really listening they aren't really reading and they aren't really watching. So you need to really push hard to get it out there.

That constantly flashing things in their face, they're eventually going to get it. Sublimity. They're like, oh my God, okay, label free 20, all a manscape, blah, blah, blah. They're going to constantly, okay, I'm not talking to you.

But you have to constantly. You got to tell people what to do. And it has to be like constantly in their face. So repetition. If your video, making sure that your name and the name of your show is up there, your logo, making sure that your brand is out there for people to see, even if they're not paying attention, they're sublimity. Their subconscious is really taking that in. And so the next time they hear your name somewhere, they're like, oh, wait a second, I know, I heard about that. I heard about Tracy. They're going to remember that there. It's going to be in the back of their head. And so I shouldn't say people are stupid. People are just not paying attention. And I know I'm guilty of it. I've responded to certain posts on social media where I got some backlash and I was like, whoa. So now I make sure I'm very mindful of things that I look at and I'm reading and I'm not just responding, just quick from the hip.

So important. Thank you for those tips. Really appreciate it. So I want to end on back where we started. You started the label free podcast as a shift in life, as a new why for you. You said it's still working and everything. Your why is still the same. Are you finding new path? What have you found? What has it given you personally that you didn't expect?

Well, I'm actually producing and launching a new podcast for one of my social media clients, which I never thought that that was gonna be possible, but I love it so much. Just kind of makes sense. And I'm like, okay, great. Another thing. That's why when I talk to my clients about monetization, I'm gonna say this really quick. If you're out there looking to monetize, sometimes the monetization is not gonna look like what you expect it to look like. Just be open other opportunities and maybe you'll find a fit for your talents and your gifts in another way that is gonna bring you that you're looking for. Just be open to it. And so that's why I tell my clients constantly and I'm just always like, you don't Know what's going to happen. Just continue doing what you're doing and believe in what you're doing. So that is something that's come about that has just starting to open new doors, and I'm just very appreciative and I love this industry and I love the people that I've connected with and it's been so real, if that makes sense.

It is. That's what I love about it, too.

Yeah. Everybody wants to help each other, and I'm just here for it, man. I'm here for it. Let's go.

I love it. Well, last word of advice for anyone out there who's. Who's thinking about starting a podcast, but hasn't yet.

I'd say just be aware of your time commitments. If you are wanting to do a podcast, I highly recommend it. If your time is limited, it might not be something that you can commit yourself to right now, but it's definitely worth it if you're willing to put the time in. Because I think it's only 6% of podcasts actually really make it. The other 94% are dead out there. Just make sure that you're very passionate about it. There's a lot of hard work that goes into it and don't lose your passion behind why you want to do it.

Such great advice. Deanna, thank you so much for coming on the show. Really appreciate it. Definitely a bingeable show. You're going to want to check out Label Free Podcast and all the links for everything will be in the blog post@thebingefactor.com so we'll make sure that they get connected with you and they can reach out to you.

Thank you.

Listening to Deanna just really inspired me to think about all the different ways which you can get to a place where your show is sponsored. It might be a different model, and I think that that's got some really interesting sponsors going on. Manscaped is an unusual sponsor. Like, thinking about how she's built this show so that she could get it here is really quite the feat because it didn't have quite that sort of logical progression, but it's so perfect as to how podcasting works. And it kind of meanders and gets its way to this place at which it's got all this stuff going on for it and it's really working for her. So Label Free podcast. Great title, great model for a show. Really talking about a specific mindset, lifestyle aspiration that you would like to be like a place that you would like to be personally, which it drives listeners to. And when you can drive listeners to something because you're giving them that model, you're giving them a place they want to hang out and they want to be, then it logically translates into being able to monetize that in some way, shape or form. So I think that's really what Deanna has built here. So make sure you listen to label free podcast, check it out, see what she's built here, and really go to the blog post for this episode so you can connect up to Deanna directly. Maybe she should be on your show. Think these things through. When you've got a great podcaster who's doing something like this, you should be inviting them on your show. That's what you should be using my show to do. Find another great guest for you. So check out the blog post@thebingefactor.com, you'll be able to connect directly up with Deanna from there. So thanks everyone for listening. I'm Tracy Hazzard and I will be back with another Binge Factor podcaster who's really changing things, making things different in the podcasting world, looking for ways in which they will alternatively monetize and ways at which you can improve your show as well. Thanks everyone for listening.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.

SA.