Building Your Podcast Brand To Solidify Your Presence In The Digital World

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to feed. Feed your brand with smart cut tactics proven to cast your original voice to the world.

Hey, everybody. Welcome to feed you'd brand. I'm Tom Hazard along with my co host, Tracy Hazard, and today we are going to talk about podcast branding. And really, there's a few things to consider here and I think it's going to be a fun topic for today.

Yeah, I mean, I think there's this sort of prevalent idea that your podcast branding should be so clever and it should be cute clever, and it should have this sort of fun Hollywood feel to it. And I think that is a mistake for most of our client base here, the business to business, the ones who are really going out for the business to consumer or business to business, and they're utilizing podcasting to grow that business, that cleverness that we see so often in ones like. My least favorite one out there is the NBC show with Kate Snow called the Drink. Right.

Is that a podcast?

Yeah, it's her podcast. And every time she says it on the nightly news, I want to cringe. It's like, oh, and join me for my podcast, the Drink. I'm like, what does that mean? And it so turns me off that I don't even want to check it out. And so that's when it's not clear about what it's like. Is it a couple of girls having drinks together? Is it her having a cocktail on a Friday night with really interesting guests from around the world? Okay, that might be something, but cocktails and conversations sounds better than the drink.

Yeah. Really, when I hear the drink, I'm thinking, all right, in golf, when you hit a ball and you shank it and it goes in a pond or something, you say, oh, it went in the drink.

Right.

I mean, that's not considered.

That's not a good thing.

Flattering thing.

Right. So every time I hear it, I think, this isn't good. And so someone thought it was clever and wanted to give it this name. And you know what really also got me thinking about it was Maria Speth. She is a really great copyright attorney litigator on that. And she gave a talk recently at a CEO space conference that I was giving a speech at as well, and I listened into her because she fascinates me when she talks about copyright and the new rules and all of these things. And she was talking about copyrights. And ooh, it reminds me, we gotta fix our banner right there above your head. Right.

We need to register the art in the circle over that because we got the registered trademark.

She was talking about trademarks, copyrights, and other things, but she was specifically talking about trademarks being of three different kinds. And I think of the first one as being clever, but she called it whimsical. Right. It has some whimsy to it, meaning that you've created a word. And so when we created potatoes, we merged podcast and monetize together and turned it into potatoes. And so we created something that had whimsy to it. The next step is the next type Trademark. Trademarks. Yes. Thank you. Or logos, phrases, names of things. Right. That's why we're talking about names of things, because it's the same for your podcast. You may not want to trademark it, but then again, you might. So it might be of consideration is using an unusual word to mean something else. So, like Apple being related to a computer and not a fruit. Right. So you're thinking about using a word for something else. Amazon to be used to be create a gigantic website and warehouse and all of those things and not being used, you know, to describe the forest or the jungle. I guess technically.

In South America.

Yeah, in South America. Right. So utilizing a word that everybody knows, but using it for some other thing to describe something, that's another trademarkable thing, sometimes you can get into trouble, and those don't always work. But then the other one is when you make something very clear. So, like, you're clearly describing something by bringing words together. And so actually productize does two things, is it's clearly bringing podcasting and monetization together in that. But we've created it in a whimsical way. So we've created two things that give us a more defensible and stronger trademark at the end of the day, which is a really good thing. We want to do the same thing with your podcast names. Right. With the branding of what you have. We want to make it clear, because those that are clear are better. And then we want to add a little twist of whimsy or cleverness or fun to it. But we want to start with that.

Back when Tom and I named our first podcast wtff, WTF was a big podcast out there. Marc Marone, he had just interviewed President Obama, and so he was Like a big splash about podcasters in their garage and wtf. And so people were typing that in and looking for that show all the time. And we thought we'd love to trail off of that, but we added the whimsy of it, making it FFF for fused filament fabrication, which is the geeky term for 3D printing. So the geeky people out there had a chuckle.

And we also added a question mark and an exclamation point after the last F. Right. Which added, but be careful of that.

You can't add, like, multiple question mark marks or multiple explanation points anymore. They have a problem with that at Apple now.

Well, yeah, at the time, we can do that.

Yeah.

Really, it was a play on words and it was a joke because it did not mean the traditional WTF acronym WT, like what the. And then FFF represented fused filament, the geeky term for 3D printing, which is fused filament fabrication. So it was a name. And on our cover art, it piqued a lot of curiosity. It got people to say, what is that? I want to click to learn more.

And keep in mind, Mark's podcast, wtf, was really geared at a lot of. There was a lot of VCs, a lot of Silicon Valley people who followed his podcast and listened to it. It was kind of. It had that sort of cult in the tech industry, and so it had grown up there. So if somebody was typing in, looking for WTF and R showed up, they'd be like, that sounds cool. I want to hear about 3D printing. And so. And really clearly, on our podcast cover art, it said WTFF3D printing as well. So we were really clear about what we were for and what it was about, right on our cover art. So you would know instantly what you were getting, that you weren't getting Mark's show by any means. You were getting definitely a totally different show. So. But it may have contributed. We don't really have any kind of information from Apple that says people search for WTF and then clicked on you. I wish we could have that information. But our show grew to 25,000 listeners. Listeners in five months. So that was a really fast growth. And I can only say it was because we were really clear about what we did there. And we've since done that again and again with clients. And so we have done this well over 500 times now. And what we see really works better is this clearness in what your show is about mixed with a little bit of cleverness or play on words. If you can do it and get away with it, or if you can create a twist on what your topic is and get that through in both the name that you choose and the COVID art that you create that goes with it. The branding, the podcast branding, it's very.

Important, you know, when you're considering your podcast brand, your podcast name, to understand the purpose of the name. Right? The purpose of the name is not necessarily to be super descriptive of what the show is about. Keep in mind, most people, when they're going to search in their podcast app on their phone, are going to search based on subjects they want to hear. You know, it's keyword searching. I want to listen to a show about this or that, right? So all that's important, what's going to happen, people aren't going to search for your name if they don't know your name, they're not going to search for it. And if they're searching for your name, you already won the battle. They know what they want to listen to, they search on your name and they find your show. So you want to come up based on subjects and then when you're in the list of a dozen podcasts that come up in the search based on the keywords, you want your name to jump off the screen on your phone.

You want it to intrigue them and also be able to say, oh, that's what I'm looking for. So I liken this a lot more to the way that Amazon books listings go, right? So when we're looking for books on Amazon, we're searching in a category, we're searching in business books, we're searching in books on investing, books on mindset, whatever that might be. We're searching in with keywords in mind, and we get a bunch of little icons or a list, right? And we look at that and we go down there and we decide which ones to click on. And the reality is we don't have a lot of time to spend trying to figure out what your clever name means if it's not clear to us. So now if you have a clearness to it in the clever name, now I'm going to check it out, right? So here's a few that I thought I would bring forward that I thought were kind of fun ones that I really love. First off, I love Take back Time. Penny Zenker, she's been one of our long term clients here. Take Back Time. It's so, it's so actionable. It's totally what I want. And when that shows up under productivity, I'M all there. Right. Super simple. And the impact of the COVID art with the clock and it radiating and looking like energy there, that is like the energization of getting more time in. And so that's. It's really awesome. So that one's one of my favorites.

I'm trying to see if it's behind us here.

Is that what you were doing? For those of you who are listening, Tom is like doing this like wiggle thing with his head, trying to look.

For it because we have a green screen background. Now, of course, I can't look behind me. Cause I'll just green. I'm looking at the screen.

It's over my head. No, the other side. Right there. It's kind of half hinged.

There it is. It's right over.

So if I move this way, it.

Is right over trace. Here it is. Right. Oh, wasn't that it?

You go that way.

Oh, well, it's twice I also had it.

Yeah.

And it's also right there.

Yeah.

So anyway, those of you that are listening, you might go to the blog post@potatoes.com and check out. We'll have all these video and we'll also have the COVID arts all in the blog post. So you can look at them not just on this video, but in full res.

Right.

So. But Take Back Time is very effective. Not only in its name, it's clear, but it's also not. This is a podcast about productivity. It's not just descriptive. It's like, okay, yeah, productivity, okay, well, it's not getting me excited, but yeah, I need productivity, so maybe I'll give it a try. Take Back Time is like, oh, what is that? I need to take back time. I'm clicking that right, Exactly.

So that one's really great. A couple of them in the money side of things. Because we get. A lot of people are always looking for them and a lot of them are really boring. Let me tell you, you get the word finance in there and money and you know, it goes over. But I like these two frugal friends. It's all about budgeting. It's a lot of fun. A couple of moms talking about budgeting. It's really fun. Bad with money. Now, that one's the opposite. Usually, like, we want to give them something aspirational, but there's something deprecating about that and that kind of intrigues you. Just like, ooh, that's me. I'm not alone in the world. Right. I should go check that out.

Or Everybody loves to gawk at a Train wreck or, you know, a car crash. I mean, as sad as this, people get hurt. But the reality is, if you add at money, it's like, oh, my gosh, are these stories about people that have made some horrible mistakes? I have to listen to that.

It's going to make you click and check out the description. Right? And then you're going to go, oh, that sounds like a great show. I got to check this out. It sounds fun, it sounds funny, and it also sounds like I might learn something in the process. Right. So these are some really great names. Then I've got one of my favorite ones that I love, Dr. Elizabeth Hafer. Get your head on straight. She's a chiropractor, and it's an awesome show where she's talking not just about chiropractic, but about how chiropractic clears your mind and makes things better for you. And the COVID art's awesome because it's got her head kind of crooked on there. And so.

And it's a caricature.

And it's a caricature. And so it's really a great descriptive show, but it's got a fun title that has a tie in to being about chiropractic, but not so much straight in your face. Chiropractic. The chiropractic news or Chiropractic conversations. Not that there's anything wrong with those. It's just they don't sound as much fun to check out. Right. So we're mixing that up. I love that one. Then I got a couple of sports ones for you, Tom. And my dad was just talking to me about golf recently, and so I thought, I'll go for the golf podcast. So how do you like Barstool Sports Foreplay? F O, R E. F O, R E. Yeah, right. Yeah. You know, but it's clear on the COVID art. It has a golf club and a golf ball, and it's clear what it's about. Right. And it says Barstool Sports Right on it. But, wow, I want to know about that. Right. It sounds interesting.

And that's another example, Tracy, of a podcast name and. Or cover art. Because maybe the name Barstool Sports clearly know it's sports foreplay. Maybe with the name itself in writing, you wouldn't necessarily get that it's about golf. Although if you think about it long enough, maybe you would. But initially, people respond to visual stimulus a lot faster than written words. So when you see that golf on there, the combination of the two, it's like, okay, got it. I'm Clicking that right.

And then my other one that they also have in the sports section is Get a grip. And it's the. It's just the handle of the golf club and a golf ball on the COVID art. It's really awesome. So those are some really great ones, you know. But here's the thing. I'm going to give you a few lessons that we go over here, but I don't want you to overdo it or overthink this to the point. So these are fun. And probably some of these people, Barstool Sports, they've got a team of people figuring out good names. There's. Right. And so you have a team to use the brandcasters Facebook group to help you self and run names by others. Don't be afraid to share it in the group. Almost everybody already has a podcast or is on their way to starting it. You're not going to overlap. They're not going to take your name. But they might have some great twist and great suggestion. One of our, you know, Scott Carson, the no Closer show is always amazingly fantastic at coming up with a whole brainstorm. And when I get stumped or Tom gets dumped, we text him and he gives us a whole list of ideas. So there's this team of people here for you to help out. So ask around. This is the one thing, don't be afraid to share this and ask about it to a group of people that you belong with.

Now, Tracy, before you go on, I want to give one other little example because what I want people to understand is this isn't just something that you would do at the time that you're launching a show. A lot of people come to us about rebranding their show, whether that's at the end of a season or they reach a milestone number of episodes or something. Don't be afraid. If your show name isn't setting the world on fire in terms of click engagement, you can pivot and rename it. It's not cast in stone. You're not permanently locked into it. It can change. And then tomorrow out there in the podcast universe, it'll be different. And so I want to give an example. I'm not going to out the person's name because I didn't ask their permission, but there was a podcast about sales that came to us and the show was the person's name. And I'm just going to use John Smith for right now. It was the John Smith.

The Tom Hazard show.

Yeah. Or it was the John Smith show, really. I mean, he may have Been known in certain circles in his industry of sales. But sales is a very big industry. Right. And unless you're a nationally known celebrity, having the show in your name isn't going to cause a lot of people to click and try it out. So that this is a good example. So we worked with him to come up with what would a better name of the show be? And it took some time learning about what his perspective on sales was, his intention. He wasn't just another sales podcast. There was a lot more to it. And what we came up with was a name called the Selling Dilemma.

Now, you just added up.

No, I didn't. Because he never actually changed the show name. It's not out there. So if you go search on that show, you're not going to.

Well, the Selling Dilemma is available now.

You know, we went through it, we did all this rebranding. At the end of the day, for whatever reason, he wasn't comfortable doing it and he stayed where he was. The John Smith show. And it's his show and he's welcome to do that. But I guarantee you the Selling Dilemma would be getting a lot more clicks when you're gonna type in such a broad category as something about sales. And there's an awful lot of shows about that. That Selling Dilemma, the word, the name itself is like the Selling Dilemma. What is the Selling Dilemma? It piques curiosity and builds antic participation. I would at least click that to find out more.

Well, and this is the case when I said the Tom Hazard show wouldn't. Even if the show is really all about you, wouldn't it be a more fun show if it was Hazardous Tales or something like that? Right. And so thinking about that, that's where we want to create that kind of intriguing idea that we want to go forward. So I tell this story all the time when I give lessons on branding. So back when I was writing articles for Inc Magazine a few years ago, someone came to me and said, you wrote these stories on branding. I'd love for you to write a story about my boss. Our brand is called Big Ass Fans and my boss has fired three different branding companies who wanted him to change the name. Would you like this story? Well, of course I wanted the story. So I invited her boss on the show and he was absolutely hilarious. He was such a good interview. Really got what I needed out of it and wrote this article, which I'll link to in the blog post for this episode, but about their branding and their names. So originally they were called hvlc, which has to do with high voltage, low currency fans, which is just like such an engineering, technical term.

Definitely a company owned by an engineer.

Right. And he is. But what would happen is, is that the fans were not being installed into facilities, into homes. These were being installed into stadiums.

Business to business, right? Yeah.

Right. Now I bet their business is just booming because everybody needs really great ventilation in offices and in their buildings. Right. But anyway, that the fan is really, really big. I mean, like these blades are six feet long sometimes. And so people would call them and they'd answer the phone, hvlc and people would go, are you those guys with the big ass fans? And that's how the name came up. It happened so often that they were like big ass fans. Somebody did one day and it stuck and they changed their whole branding over it.

I think it's brilliant.

It's brilliant. And so, so many times you'd hired branding firms and they said, you have to lose name. It's offensive, like all this stuff. But the reality is that their audience, that's the thing that is so clear. Their audience is facility managers, these guys who are going to do the maintenance, installation of these things. And that they were the right audience who responded to the name and wanted it descriptive and clear as to what it was and what it was for. And it's worked out really well for them. And it's. Their business has grown because of it. And I think they were afraid to change the name at that point again, because what if the business dropped? Right. And they've been doing so well. So this is why I bring this up, even though this has nothing to do with podcast naming, but this is where we get into the branding. Naming was clearly, are we out there being clear about what we're doing? And the clearer the names are, the easier it is for somebody to come check that out and know that they're in the right place. And if they're out there looking for something, wouldn't it be a shame that because you put your name all over it and they didn't know who you were that they skip it? They don't even check it out.

And unfortunately, I really think it's a common rookie error in podcasting to say, oh, well, I'm the host. I want to be a person of integrity. Of course I'm going to put my name. I mean, your name is on it.

You're the host.

You're the host. This isn't a car dealership. I get it. If you got a Chevy dealership or any kind of car dealership, there's a brand. And then, all right, who's the person behind that dealership? Who I can trust? There's where you want to use your name, but in the podcast. Yeah. As you said, Tracy, your name is always going to be there as the host with some so and so. Right.

Hosted by.

Hosted by. Whatever the name, its job is to get people to click and give it a try. So you really want to look at it through that lens. And if it's humorous, clever, if it's a play on words, puts a smile on someone's face, makes them chuckle, so much the better. Not all podcast names do that. Certainly don't have to. But, I mean, you've got to realize there's a time and a place to be descriptive about what your show is. It's not in the title unless it can be done in very, very short. And again, it's sort of a twist on things like Take Back Time was right. You have a subtitle and a description of your show to be as descriptive as you want. You gotta get people to give it a try to click Impact.

You wanna have it have impact. That's the words that we're looking for. So the first thing I want you to do is if you're concerned about the name that you have today or you still haven't figured out what your name is going to be is I want you to go check your category, your main category. So if you're in Money and investing or health and wellness, check the main big category and then check the subcategory. And I want you to see what everybody else is called because lots of them are boring out there. And so you want to make sure that you're standing out and differentiating yourselves, both in color and in impact of the visual and in the name itself. And if everybody is in a very descriptive world, then you're going to have to really work a little hard to be clever and descriptive at the same time.

Can we highlight this one, Tracy?

I don't know that I can even see that.

Okay, well, I can say, oh, Home Run Hiring. It's a podcast about hr, human resources, you know, recruiting. Really not the most exciting subject in the world, but if you're in business and you need support there, you're going to go listen to that. But are you gonna listen to a show that says the Human Resources today, or are you gonna click Home Run Hiring?

I think there is one called HR Today.

There may be, but Home Run Hiring, I mean, that jumps off.

It's a great name.

It's gonna get your attention and get you to click to give it a try.

Right. So once you check that out and look at that. And this is the thing. I do this every single year. So when we started Feed, you'd brand, our cover was black and green, and we had feed and it looked like things sprouting. It was all the social media icons.

It was kind of like, you know, you're looking at a. Yeah, like a garden.

A garden.

And each one of the social media icons was like the flower of a plant that was growing at different levels.

And the podcast logo, of course, in the middle, you know, our podcast RSS feed in the middle. Because we're talking about feeds, right? And feeding your brand to do that.

It's a playoff.

It's a play on that. And so we had that name going. We had this green and black cover art. A year later, Libsyn comes out with theirs, and they call theirs the feed, and they use black and green. And so we said, well, that's it. And so we changed ours.

And so time to pivot.

Time to pivot. Because I'm not going to stay the same. I don't want someone to come and think I copied them. Even though we started ours first. Right. We don't want to be in that place. We're just going to go and we're going to keep moving ahead and originate being original. And so the next pivot we did, we did a sort of blue potato colors kind of thing going on the two tones of blue. And then now what we realize is now that we've incorporated feed your brand into the potatoes website, it's too brandy, it's too similar, and we don't like that. We never love that corporate brand look on our podcast, because if it's corporate brand associated, then people feel that you're only having a podcast to sell them something, and there's no value in it. And we pride ourselves on the fact that we're adding so much value to you, whether you're our client or not. And so that's what we really want to get across. So now our colorway is basically white background, and it's got a microphone in there, so it's clear what you're about. And feed your brand. And so it's got the podcasting and the feed your brand going on there in white and dark blue. And so all of that is working for us. And so we keep pivoting that. I think we changed the WTFF colors and logo four to five times over the seven years we've done it. So it's okay to do that, update it, shift it by checking this. And so that's what at the end of every year and the beginning of the next, somewhere in that timeframe, I check and see what's going on in that category, do that same thing and keep it updated and keep it moving. And sometimes we've twisted and we've added words or taken away words or we shift the name slightly. So those are things that can happen. And then we can also create spinoffs. And I was just interviewing someone who had had a podcast for the last five years. They have over 600 episodes and he's changed his name four times, I think.

So.

I think it's four total. And they actually just completely rebranded the show within the same feed. Four times. Perfectly fine.

And you know what? That happens. The reality of our brand name, Potitize, that's our third brand name in this business. It really took us time for that brand to evolve. And it's not an easy thing to do. I'm going to admit that. It's really not. But once we came up with Potitage, we're like, all right, that's it, we're home.

It's the right one.

And that's why we filed to register that trademark.

So really interesting, just grabbing trend, I'm going to mention that's going on. And so if you are out there looking at the pivot that's happening in like big brands like Burger King and like you know, just lots of companies that you see their brand every single day, you're seeing a flattening of the graphics, so a flattening of the brand. So when you look at our productize o and it's got the microphone in the middle and the two colors, that flatness, we were ahead of the trend of what's going on now. Why is that happening? It's happening because everybody's doing a mobile first design and the high contrast or the ability to see like three dimensional, it's harder to view it on your phone. There's a lack of clarity and icons and stuff get smaller and we want to take up as much space as possible. So we're going to this sort of more like 2 color, 4 color, whatever it is. It's more of like an old print style of graphics. But we're doing it because mobile first is the model here. And also there's an ADA issue. There is a ADA compliance for many, many companies who serve the public or are large enough and a color contrast and the visibility clearness of your logos and your names matter in that case. So they're doing that as well.

So once you've got all of this done and you've checked out your research, you've kind of looked at what you've gotten going on, I want you to think about these three things, and this is what we're going to leave you with today. It's thinking about these three things in terms of how you're coming up with your list of names. And then I want you to go and run it by your target audience. I want you to run it by your target audience, the type of people you want to listen to it, because their opinion is more important than all of us right here in the podcasting groups. They're more important than your mom and dad. Right. The people who you want to listen to your show, we want them to find it attractive, and that's really critically important. So the three things that you're going to be thinking about as you're naming it is that is my name. Simple and descriptive, How I built this. That's a great show. Right. Are we being simple and descriptive of it? The binge factor. That's what I'm talking about. Right. And everyone wants to know what that is. No weird spellings. Don't want you to use weird spellings. I know it is an issue if you are going to have to say every time you're on air, this is how you spell it. That's why we don't do hazardous whenever we can avoid it and. Or when we do it, we buy both spellings. So we have a show called Product Launch Hazards, and it is about Tom and I and our experience doing this. We're the experts in that. And of course, hazard has two Z's. So constantly on the air, we have to go. And that's hazard with two Z's. If we didn't buy it, both spellings, which we did so that we wouldn't have to do that. So people who know us see the two Z's and go, oh, the hazards. That's right. And then the people who don't and spell it wrong, they still get what they want. And the mindset is, oh, it's about all the pitfalls. It's about all the. That could go wrong, all the warning signs. Right. So it still works either way. But weird spellings can get you into trouble because you're constantly going to have to tell people how to spell it. One of my favorite podcasters, Mike Michalowicz. Right. Remember, and he has Mike, the Mechanic is his URL, because he got tired of trying to get Everybody to spell McCallowicz.

And actually one of the words that is unfortunately used too many times in podcast names that we always caution clients against using is the word conscious, because nobody can spell that word right. Usually they don't spell it right the first, second or third time they try. So if it's not spelled right, your show isn't going to come up in the search results, right.

So unless you are willing to do something like misspell it in your subtitle and misspell it in your description. But then again, maybe you're not willing to try that. So yes, that's another one. That is philanthropy is extremely difficult for some reason, or philanthropic, like we have people who have trouble with that. Psychology is another one. Even though you might so you might want that, it's still hard to spell some of those things. So no weird spelling and no hard to spell things if you can avoid them. And really long words would be too tiny. You'd be thinking about that as well. So we're thinking about the word and how it appears and how we are getting through it. And then we want to make sure that we're clear that we're in the right category. So that's the third thing that I want you to consider is the clarity in the category. Because if I am in a category about money and investing and there's nothing about money in my name, it confuses people. So it's not that you have to be about money, but there should be some clear tie in between financial well being, you know, money mindset, whatever that might be that you're trying to wealth. You know, there should be a word that connects you deep to that category as an expert in what you want to be seen as. So those are all really important things. So when you think of those three things, the simple description, no weird spellings, no weird phrasings, no long words, and being clear in your category, does your name fit it? Do these names fall into that world? And then keep brainstorming and go share with some other people who are interested in your type of show, the right target market you're looking for, and even try it with some of your existing clients. Because if your goal of your broadcast is to get more clients, go ask your existing clients, would you click on this show? Would you try it if I called it this? Right. So trying all of those things and then not being afraid to take a risk and changing later if you need to. There's no harm in pivoting Absolutely.

I'm full believer in that. All right. Well, thanks, Tracy. That was a lot of fun.

That was a lot of fun.

I enjoyed talking about those subjects, so hope you all enjoyed this. If you want to see some of these cover arts and names we're talking about, go to the blog post@potatize.com you also see the video if you want to see portions of that and get any links to things that were mentioned. So hope you've enjoyed it. Thanks so much. And we'll be back next time with another episode.

Feed your brand.

Heard something valuable today but didn't get a chance to write it down. No worries, we've got you covered. We partnered up with podcasters united.org where podcast hosts nice like you can get free resources, free masterclasses, the largest podcast tip library assembled and free promotion opportunities while you're there. Don't forget to follow us on YouTube and on social unitedwepod so you can get Feed your brand live. Until next time, keep podcasting.