Do You Need To Revolutionize Your Show Through A Powerful Podcast Mastermind?

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Hey everyone, this is Tracy and Tom on Feed you'd brand and we're excited to talk today about a question we get a lot and which is, should I join a podcast mastermind or should I get a podcast mentor?

You know, I think it's a great question and the answer is kind of obvious to me because I think no matter what and what aspect of business business you're concentrating on, and in this case we're talking about podcasting or marketing and growing your business using podcasting. I always think having a mentor or a coach or mentor is a great idea. I mean, we all don't know what we don't know, so how are we going to inform ourselves to improve?

Yeah, I think you have to be really careful though, in how you choose that and how you think of it. Like, so there's a difference between a mentor and a coach and a mastermind. Right. So you really have to think about the differences. I'm not fond of the podcast masterminds that I've seen out there. They cost a lot of money and they're just a bunch of the same Podcast hosts have been doing about the same amount of time and it's kind of like the inventors group, which we totally hate too. So, like, when you're ruminating with the same people who are having the same problems, you don't actually make improvement. And so when I think of a mastermind, podcasting is a small part of a bigger strategy. While I think it's great to belong to a good mastermind, I don't think you need a mastermind around podcasting. Specific, I think you might need a digital marketing mastermind or a bigger picture mastermind a about your marketing or your business growth. And you really want to be with people who are better than you and way more advanced and way more diverse. Like, that's what I don't see enough of. You need a diverse group. You won't get enough out of it. You won't grow your business fast enough. I mean, you know, we did the episode with Jay Abraham and you know, really when you're looking for the reason why he's so great at finding opportunity gaps. And he's so good at 10xing businesses and creating that extra growth, sometimes 100xing businesses. And it's because he has a such a broad view of so many different industries and so many different business models. And that's really what you need in a mastermind situation. So I don't recommend that podcast mastermind route. Now, a coach or a mentor may make sense, especially if you feel really novice at it. You feel like there's a lot to learn in the beginning, a lot of little things, a lot of ways to modulate your voice and like, you know, just do different things in the way that you do it. And everyone wants to improve, so that's a good way. If you're thinking about it like that. Like, I feel like I'm a novice and I feel like I could make a better show. You probably need a coach, because a coach is like the guy on the sidelines, right. He's calling plays, telling you how you should do it differently.

Yeah. I think that's one way you can accelerate the learning curve, which is only natural. As a podcast host, there's a certain amount of miles you need to get under your belt, so to speak, or time you need to log in doing this as a host before it becomes really second nature to you. And you don't have to think about a lot of little details and you're not being so self conscious. Am I worrying about this or am I remembering that? You know, you definitely get better with time.

Yeah.

Things flow more easily. And it's not that you're not not thinking about the details or you're not prepared, you certainly are, but it's kind of like, you know, you remember when you first learned to drive a car and, you know, there are all these rules of the road and all these things you have to remember and so many things you thought of that then, you know, after you've been driving for 10, 15, 20 years, you don't even think about those things. They are second nature. It's kind of like muscle memory.

Right, Right. But if you're on a path to continuous improvement and all of that, that's when you really want a high performance coach. Right. You want someone who's going to come in there and it's going to say, wow, if you changed this, like we just did this, we were being interviewed on someone else' podcast on one of our clients, and we make a small suggestion about how he does the end of it. And it's just a minor thing that you know, we suggested that he only throws to his website and not to whoever he's interviewing.

Yeah. Don't send those listeners directly from the audio show to the guest's website.

Send them through your website. And it's just a minor little change, but it makes it easier for the listeners to remember exactly where to go. Right. There's only always one place to go to find that out. But secondly, you, you're not giving that equity away and you're not seeing that. Oh, wow. I don't know that I sent people that people came from the podcast to that guest. They have no visibility of it if you just give the URL. So you want to get credit for that. So just a minor change, but it does some great improvement on the performance statistics later as you look through how are people clicking through, how are they performing, how are our listeners converting? Right. And whether or not there's any money involved doesn't matter. It's the fact that they're taking action from what you've said and you have a way to track that.

Yeah. I also think this is a health and safety issue, personally, how I see it, because I know, I've seen people listening to podcasts in the car and when the host says, oh, how can my audience find you?

And then they write badly, writing down.

Write it down as they're driving, or, you know, they're trying to find some way, you know, scrap of paper and a pen to write it down while they're driving or they're trying to use their phone and make a digital note. And that's just really bad. So definitely it is self serving to you as the host. It really is. But actually it's mutually beneficial to your listener. Like Tracy said, they have one place to remember. There's the. On a different place every single episode that you need to go to to get more info. Always go to your website, go to your blog post.

But anyway, that's a point that a coach can make. Right. And these are things that you can get. You definitely need a coach. Some people want voice coaches and, you know, and different types of coaches. Maybe they feel that they're weak in a particular area. You can do that. But I think when you get a coach who really understands your goals of the show, like what are you trying to accomplish? This is a business podcast. Okay. I'm trying to reach this goal of being able to monetize it or reach this goal of being able to convert to clients or pat or other things like that. And so when you do that, that's a Whole different model of it. And you really need someone who's been there and done that again and again. That's my role for hiring a coach. Not someone who just learned how to do it and decided to write a book. Like, I really frown on that because that's one way to do it. It's not a big enough viewpoint on your business and how to do it.

Yeah, I think that's a great point too, Tracy, because it really does depend on who you are, what your show is about, and what your goals are. And it is. You know, we have so many different people that we work with in podcasting. Everybody has a different goal or even if it's. There are certain specifics that are different. So it's not a one size fits all situation. And even just sometimes having someone hold a mirror up to you and what you're doing. And Tracy and I did this, by the way. We're speaking not just as podcast producers, but as podcasters who went through this process and what, two years ago, more than two years ago, didn't we. We sought out a mentor who was not only mentoring us about. Well, it was really primarily first about just business in general, but he listened to our podcast and held up a mirror to us, gave us some feedback about our podcast. We changed a few things about the format that we did it, and our audience responded much better to it. Everything seemed to flow more naturally. We were more real. Our audience appreciated it. It was a good thing for us as well. So we're not just sort of sitting up on top and commanding, hey, you all go do this. You know, we've actually been there and done it.

Right. But the difference between a mentor and a coach is that the mentor is going to sit back. And it's kind of what we're doing here on the podcast. Right? We're acting as podcast mentors to you. Granted, it's free, which is really even better because a lot of mentors cost a lot of money, but we're free mentors here. And so we're giving strategies and tactics and tools that have worked for other people. Right. But we are not you. We're not your business. So we aren't advising you specifically. That's the difference about a coach. You think about it like a NFL coach, an MLB coach, whatever teams you prefer, whatever sport, doesn't matter. There's always a coach who's invested in the success of that team and the players within it. And that's where you get a coach who's invested with you. And now that's how we act with our clients, we act like a coach. So when they say we gotta have a top level strategy session with you, can you do this? We always do it. It's a part of our. Because if their business grows because of their strategy of using the podcast, then their business with us grows. So it's mutually beneficial. That's the way we treat it. And so sometimes that is having high level brand discussions, sometimes that's having tactical discussions about how they're approaching their show. A critique, as Tom referred to, where we listen to it and say, hey, you should just fix this, this and this. But we've also adopted a new method in it because we feel this is so critically important. We feel like we don't want to leave any podcaster behind. Right. That was part of the pur doing the show. We have a great guy that I absolutely adore and he has a podcast called the Conscious Pivot. So Adam Markell, and when you watch his videos, he calls it, you know that lifeguard model of no man left in the water. Right? No one's left behind. No one's in the water. And I love that idea because we don't want any podcasters out there not being successful because they don't have support because someone didn't reach out to them. And so that's part of why we developed the show, but it's also part of why we have this audit process in our client base. So we all take turns because we each have a different viewpoint. So my viewpoint is always on more of the copywriting and the image side of things and sort of that side of it. Tom handles a lot more of the audio and it's more of what he's interested in. And so we split them up and we split up our list of clients and each month one of us reviews them and makes suggestions for improvements. And it might be on a different thing because we don't want to throw a hundred things at them at once to improve. It's too much, it's overwhelming. So you might suggest two or three improvements that they can make every month. So they're constantly making improvements that are coming from different viewpoints that we believe is like the long term way to get them moving and get their podcast improving and get them growth that they didn't imagine that they could have. And it's just minor. It doesn't feel like a lot of effort.

You don't want it to feel like a lot of effort because you want this to be fun. I mean, that's the thing that I really enjoy about what we do. Not only do I have fun doing this as a podcaster and doing it with you, Tracy, but I also, I get a charge out of helping our clients achieve their goals. I get excited when their plays increase. I get excited when listeners write into them and want to invest with them. And that happens with one, you know, a couple of our podcasters, or if they, you know, they just get more interest in what they're doing. I mean, whatever their goals are, they get more patients. As a doctor, a chiropractor in New Jersey, we have.

I mean, I want to be really clear. We don't care if you're our client or not. That's why we started this show. Like, my favorite podcaster and the one I'm so proud of is Athena Rosette at the Alter Ego. Alter Ego is the podcast and she did it on her own. She took one of our DIY classes and she just did everything on her own. And she follows it to the tee. And when we make a suggestion, she does it. It's amazing to me how much she's accomplished and that to me, the action that she's taking. I'm so proud of her and so proud of that. So that's why we are doing the show for you guys. So we hope you're taking this in the vein that it's meant to and that is, you know, get outside of your comfort zone. Take some critique, find coaches, find mentors, find what you're looking for if you're looking for a high level master, but find them in places where you really will be able to make improvements. And it's not just somebody selling you something and. Or an expensive mastermind without a lot of results. In the end, you end up with people just like you at the same level as you. That disappoints me to no end. And I've heard it so often with a lot of these. Well, we hear it a lot in the product world, in our product design world, where they have these invention groups and we have Amazon seller groups and their masterminds are just absolute terrible because they're just a bunch of Amazon sellers struggling at the same pace.

You are just like them. Yeah. I mean, you're not going to advance yourself if you hang out with more people that are at the same level. You want to be being pushed, you want to be inspired, you want to aspire to grow and move up or improve, whatever that is. So change the circles that you run in.

Right. So that they elevate you with that in mind. We would like to invite you to our Facebook page, eadyourbrand and guys post on there what your show is, what you're working on, even if you haven't started it yet. Tell us what kind of show you're working on. We want to hear it.

I would love to hear.

And we will respond on our Facebook page. We absolutely will respond to you. So please interact with us there.

Absolutely. Tracy, I just want to mention one side note. You mentioned an interview we did with Jay Abraham earlier in this episode, and I just want our audience to understand because I think this episode's gonna air before that one.

Oh, right. Before. That's right.

So it actually, it may be even a week or two before. So anyway, J. Abraham's gonna is an awesome interview. Wow, that was so much fun. But you'll have to stay tuned for that a few more episodes down the road.

Subscribe if you haven't already.

Subscribe. There's so many good interviews coming up and that's one of the best ones, and you're gonna really love it. But, you know, you may have been listening to what Tracy said there and be like, well, I don't remember. That's just because it hasn't happened yet.

It happened to me.

This is the hard part about recording ahead of time is you can't remember what order they're going to go in.

That's an occupational hazard.

That's right.

No pun intended. So anyway, thank you so much for listening and don't forget to go to the blog post feedyourbrand Co and leave us a comment there as well. That's another option for you on how to reach out to us.

So thanks again. This has been Tracy and Tom on feed your brand.