Dominate Podcast Discovery With Unconventional Long-Tail FKW Topic Research

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to feed. Feed your brand with smart cut tactics proven to cast your original voice to the world.

Hey everybody. Welcome to feed you'd brand. I'm Tom Hazard along with my co host Tracy Hazzard, and today we are gonna talk about unconventional long tail keyword research for podcasters.

Okay, wait, stop. Don't turn it off. Don't get freaked out. Cause we said keyword research.

Oh, you think that people are going to run for the hills now because we said that?

Yeah, they're like, episode off. Like, okay, next. But please don't. This totally has stuff to do with your podcast. It's actually what is going to make it work for you. Like, I don't know how many times I have to explain to podcasters that you can't just talk about whatever you want within some framework. Right? If you've got the base framework, you can talk about whatever you want. But when you have the framework in place, your show is going to do so much better than everyone else's that you'll be one of those that stick it out well past 100 plus episodes. Some of our listeners right now and some of our coaching clients are well past 800 episodes. So this will work for you. Now, the thing that I want to say is that it freaks people out because it seems really techy and geeky and for some it seems old school.

It's incredibly important and I can't tell you how many times. I mean, really, it happens a lot. Where I'll do a power podcast appraisal. I'm reviewing their show and I look at the titles and I'm like, oh, no, because you got either titles that are all only guest names, which isn't going to do much for you. Or two, three word titles. Titles that begin with the date the episode published. Nobody cares about that.

The numbers. Yeah, my favorite are the numbers.

There's just so many errors that people make and they just are unaware how critical this is.

No, but that's not even it. If you've been listening at the beginning of this year. We are nothing but tough love this year.

It's true.

So you are effing up your podcast if you put your numbers at the beginning. I'm done with you people who think that my clients, my people, they care about the numbers. No, the only person that cares about the number is you. And you are messing up your show success because of it. Get out of your own way. Do what the algorithm and the apps and the listeners want you to do or stop podcasting. I'm like, I'm done with this waste of my time and your time. Stop wasting your time if you're not going to take this seriously. Get rid of those numbers. If you need them for some reason. Put them at the end. That's it. Put them on the graphic, right? Like nobody cares what it says on the graphic.

No, that's true. And the graphic doesn't impact SEO except for alt tags on the back, but you're certainly not gonna put all that stuff on it. So, yeah, I actually have some customers that they feel it's important for people to know their season number and their episode number and to refer to it. And one of those places putting it is in the episode graphic, like in the upper right Cor.

Which is great because then it's like right there in the little corner and it doesn't mess with your title, with wasting any space that is so valuable to your show and to how you get listeners. So that's what we're really talking about today. Here is this sort of keyword. Now, I call it unconventional because I think Google keyword research is mind numbing. And the only people that I've ever seen do it really well are absolute tech geeks who can never talk about the topic, but they'll generate a list on the topic and we've had it. We used to have a service that would give us this keyword, silo, they called it. Right. And it's. So it's a list of keywords and some of them were longer tail than others. And when we say long tail and short long tail and focus keyword focus keyword is usually like two to four words or something maximum. And usually a couple of the words are short within that. But five words could be a long tail keyword research. And what you're doing is you're impacting it by making it more impactful by putting keywords and niche focus in it at the same time. That's the way I would term it. So when I say we're going to do focus keyword research, that might be a great focus keyword. It might be great keyword for just about anyone. But when I add podcast topic focus keyword research, now I've got a long Tail, Right. So now I'm covering a broader topic where someone who types in a real question, those words are likely to show up, and those are the kind of people we want to support. Because someone who has a question doesn't want a quick answer, they're asking a longer question, they're looking for a longer answer. That's where your podcast is ideal. So I'm a big fan of long tail, but sometimes we have to cover the short because we have to cover our main topic area. This is a really good example. Tom and I are taking this focus keyword of talking about focus keywords, right? This is very meta, Right? Focus keywords on focus keywords. And we're podcasting about it, right? And what we're doing is we're actually going to break it up into four sessions. And we have one of our podcasters to thank for that because she was referencing to us in our coaching call last week that the layered approach is a much better way to learn. So we want to apply that here. So this is our fundamentals basically thinking about this. So we're giving you some of the fundamentals, but we're giving you the fundamentals with our unconventional twist. Because I think that that techie way of researching is not necessarily listener friendly, and it's not necessarily in the best interest of my business to be talking about stuff. So, Tom, tell the story about how we used to do this back when we had our 3D start point and 3D printing podcast. WTFF.

Okay, but then I'm dying to hear what you're gonna say about how to do it. Cause I think I know what you're gonna say.

You think you know?

I think I know. But we'll find out. All right? And I'll reveal it later. I'll tell the truth after you do it, if that was what I thought or not. Okay, so yeah, 3D start point. It was a tech related podcast. Although we were, pardon the pun, making it relatable. We were trying to bring the tech to the masses, to the newbies, to. And not make it such a techy, daunting thing to get into 3D printing. We're trying to help people get practical with it, but there's a huge range of terms and things that people were searching on. Right? So if it was an interview episode, there'd be a lot of information about a guest. We would do research on them, produce a sheet on them that we each had actually a paper document with info about the guests and a lot of stuff that was helpful. We also would put keyword phrases onto that document. Or if it's a solo cast where Chasey and I were talking on something, we would have each a pad or at least post it with some notes, and we would decide what are the different terms we want to cover to expand the number of phrases that this post, when we created a blog from the podcast, would rank on. And so we would list it. We would have, yes, sometimes get a keyword silo from an outside marketing company we were working with and saying, hey, these are high value keywords. You should probably rank on those. Or we just decided ourself, what do we want to expand? What are people asking us? We get questions from them. So we'd had decide here's the main topic and here is three or five related phrases that will expand that from single phrase to combinations of phrases. And we'd have them on a post it. And then Traci and I would organically, naturally, not in a contrived way, say each of those words within what we're talking about, whether we're talking to each other, having a conversation with a guest. And I would sort of check off how many times I said each one. And after I hit it three or four times, I'd probably not need to say it again unless it made sense and what we were talking about, it might come up again. But we would call it playing word games, really. And that's how we would inject our episodes with all these different phrases.

Exactly. But the issues with doing that is that it can feel very contrived. So if you don't look at it as a challenge and fun and it's not interesting to you, then this is not the way to do it. And this is why I'm talking about sort of like unconventional ways to work these in. So the way that I decided to try it this year for you, and actually doing it this way right now, which is that we are starting with our big focus keyword, which in this case is Focus Keyword Research. Now, I've inserted in our titles and other things for podcasters, right? Unconventional Focused Keyword Research for podcasters. That's the official YouTube title. So when you think about it that way, I've got the phrase that I want to cover in there, but I'm also giving the title the opportunity to understand what my take on it is and what my audience is so that you know you're in the right place. So I'm working on both being sensitive to what's necessary to rank and what's necessary for my audience to Feel involved, like the feel important that this is really for them and not me. Just covering SEO, covering search engine optimization. Because those podcasts that do it, you get bored with them really quickly, let me tell you. If they hit all those keywords like you can tell because they're methodical about it and it gets boring. So we don't want to be boring. We want to be anything but boring here on feed your brand. So we're approaching it from different ways. But that means that there are other phrases around that like we talked about keyword fundamentals. That's another keyword phrase that I wanted to work in here. That happens to be the secondary focus of today because we're gonna talk about the definitions and defining and a month from now we're gonna cover some other things that are related that we're talking about right now. And so we're working in some of those words because we want them mentioned here. But then when we deep dive into them and we make them the focus next time, we now have cross pollination power between episodes within our own show and that starts to get Google and Spotify and YouTube and Apple to see that we're a power partner. We're a ranking machine for them in making sure that if someone's interested in a topic and the areas surrounding that, we're a very good source for that. And so that's why we want to do it. Now. I like to space it out and other blogging wisdom is to cram it all in and do it all at once. But in podcasting, I think you all can absorb it. Those of you who really want to learn, and it's not just an algorithm game, you don't care about just getting the eyes on the ads. So if you're not playing the ad game in podcasting or on your blog and you're really doing it to make sure that your audience benefits and then they come and buy stuff from you, right then I want to make sure that I'm constantly serving my audience. So I feel like a more social media based approach, giving them breathing room and an opportunity to adapt and bring in. Some of the advice we give you each week is very important.

I would agree with that. We don't want to be too techy about it. And it kind of like you're hacking something because this truly isn't about hacking it. And in fact, there's so much integrity coming from podcast content if you do it right. Obviously, if you really are passionate about what you're talking about, what you're sharing with Your audience. This is just an approach to make sure you're covering the range of things that are gonna be the interests or the needs of your listener, and it's gonna help them find you. You're helping yourself be found by not gaming it. Just like you said, Tracy, taking this layered approach to what is my audience needs, what are they searching on, and what are people searching on in Google all the time? And they're gonna naturally find you better because of this.

Right? And this is all about discoverability, visibility, right? Like that's what we're here about. We want to get you seen, heard, found, and rewarded. And if you don't understand enough about the algorithm game to take advantage of it, then you're at a disadvantage to those of us that know what we're doing and we do it. And that's why our podcasts are going gangbusters and yours are not. Yours is busting. Right? So we want to make sure that we're covering both in a way that is audience focused, and that's really what today's about a little bit. So we talked about a little fundamentals between short and long tail keywords, right? What the differences are there. And that's why I think podcasters should have a heavier focus on long tail, because we need to make this relevant to our audience. We need to put the spin and the take on it that makes it important to us, important to podcasters. For you, it might be something speakers, authors, whatever that is, that is your focus audience. Make sure you're putting that twist on it. So you must understand your audience. That's clearly some things that you need to understand at the beginning and before. See, this is the thing, is most of these companies that will pull a keyword silo for you, will pull a list of keywords, will do the research for you. You can go get them on Fiverr. You go to do that. The problem is that they don't know who your listeners are if you do not give them very detailed information. In fact, if you use ChatGPT, if you use Google Gemini, which is the one that I use all the time, because I think it's more relevant to getting good SEO that already takes into consideration the Google keyword research without me having to ask it to, it's already doing that. It has full access to it. So it's more relevant if I tell it who my audience is. So, too often we say we have a podcast for podcasters. What should we talk about? Well, it will say what microphone to use, how to start a podcast, how to syndicate your show, how to get your show listed on Apple, It'll tell you stuff. Well, we don't need to tell you how to get show listed on Apple. Cause you just come to Poditize and we'll do it for you. Right. Like, so there's a whole bunch of irrelevant things to what we have to offer and the viewpoint that we bring to the world. But also it might be completely irrelevant because what if our audience is people who've already started a podcast, so you already have one, you don't need to know how to syndicate. It would be a waste of our time to do those things. So if we don't give it the audience focus, and I like to take it, not demographic wise, where are they in the timeline of whatever it is you're trying to help them do? Are they at the beginning, are they at the middle, are they at the end, are they in different places? And maybe I need to have a little bit for each. So actually what we do I do is I say, okay, if I'm going to talk about focus keywords, how do I talk about it for somebody who's starting a show, who's trying to grow that show, and for someone who's probably done thousands of episodes, like how do I cover this topic for them? And that gets me another set of keywords and another set of keywords which then I maybe don't want to do a whole episode on. But like Tom was talking about before we add them as additional content pieces, we add them as additional things we mention and discuss.

So, Tracy, I've had a couple experiences very recently that are very relevant to this. And one thing I think would help for our listeners to understand another good reason why you really want to have long tail keyword titles and not just short titles. And people often think, and especially we get a lot of podcasters in money management and finance and some of these things. Right. And if you were to ask any one of those podcast hosts, what phrases do you want to be found for? It's like money mastery, financial freedom, or certain things that any new person creating a show and creating a website is probably never going to rank on easily because there's so many huge companies you're competing with, Wall street hedge funds and money management companies that you see commercials on television for all the time that.

Spend a million dollars a day on advertising. Right?

Right. And you're just not going to compete if you're doing the one or two words, what do you want to rank on? Money. You're not going to rank on that, things like you've got to think about the needs of your audience, the needs of your listener. And it's much easier for the independent little guy, small, medium sized business, even just independent solopreneur, to rank very high on the first page of Google search for some need that your customer might be searching on. How do I become financially independent? Something like that, A question or a phrase or something that gets. That's layers deep. It's much easier to rank on those things.

I mean, this is old school blogging. And for those of us who came out of that, that's why we have an advantage over other podcasters, because we came from the blogging world, so we have the fundamental understanding of keyword research. We have a fundamental understanding of how structuring our topics and our titles matters. Where podcasting and radio came out of a world that had to appeal to the TV Guide, and the TV Guide had very limited space and like nice short titles because they didn't want to print that much stuff. And when you go in Netflix and all the other stuff, that's it. They have short title spaces. But we don't have that here in our podcast player app. So why should we be using something that go works for someone with a Hollywood budget to promote their stuff? That's how they have to do it. Because there was no space to get anything relevant in. Why aren't we using the space we have to our advantage? Because we don't have the millions of dollars advertising to spend. That's the difference right there. So WebMD, really great example. Old school. Old, old school example, right? I mean, look, there was huge medical databases and libraries and hospitals that had ranked on everything.

Oh my gosh, Tracy, you remember the huge book you used to have? It was like 4 inches thick on its spine. It was about medical symptoms and diagnoses and things like that. Right? And this is going back like 30 years.

My dad has a gigantic library and we gave him a barcode scanner for Christmas and he scanned 435 books in his office alone. Like, it's crazy number.

Oh yeah. He's making his own index of all the books he has.

It's awesome.

It's a great thing for a retired person to be working on.

And he's frustrated with the computing, but he's having fun doing it. I could tell or he wouldn't keep doing it. But on his shelf he had a book that looked brand new that was all about the catalog of all the drugs and the side effects and all the stuff like a doctor might have in their office. And I was like, how old is this thing, dad? And I open it up and it's from 1992, the year we got married. Oh, no, it was from 1988, the year we graduated. Right? That's what it was. It was 1988. So 1988, like, I was like, this is not. And I would flip through and sure enough, there are a lot of drugs we still take today, but I'm sure their side effects are updated. But going through one of these books is really difficult. And who had one? And so these libraries of them went online, digitized in the beginning. But WebMD took a different take. They said, people don't go, I need this drug. And they look it up until their doctor suggests it to them. They say, I have this symptom. Why do I feel like this? Or I have this characteristics of symptoms. So it took and combined it from that direction and said, I feel headachy and achy and muscle aches and like, I have all of these things. What could I possibly have? And people were looking that up. And WebMD started outranking medical organizations across the country, across the world. And that's exactly what can happen for you. You can outrank Charles Schwab, you can outrank the big banks, you can outrank this because they're not talking about the things in a way that the users, that the listeners that the clients want, they're talking about the main topic because their stock is funded by ranking on money, not ranking on how to make money in a side business.

Right?

It's the way you talk about those things and the long tail combination of them. Audience focused, understanding the stage that your audience is at and who they really are. Like how they identify themselves. We know ours identify themselves as podcasters, whether they started a show or not. That's how we identify everything we do. We say for podcasters, because if you want to be a podcaster, you better start thinking of yourself like one.

And in fact, the definition of podcaster keeps expanding. I met with someone yesterday who I was, was referred to me. They were, I was told they have a podcast. Okay. And when I went down and did the research, it's like, well, they don't actually have a podcast. They have a YouTube playlist, a YouTube channel, and a YouTube video series. Right now that could be a podcast, should be a podcast. There's a lot more they can do with it, but they really don't have a podcast yet, but they call it.

A podcast and they think of themselves as podcasters. So that's why it works for us. That's why if you see our titles, it's in like, 90% of them, right? Because we're trying to make sure that we're identifying with something that our target audience is. Is identifying with. So really start thinking about that. And that's why when we jump on, we say, hey, podcasters, right? Like, we know we're talking to you. It makes it easy for us to make that connection because we are really talking to you and talking with you about these subjects. So that's the key approach that we take that makes the pulling of the list more important. And we're gonna talk about tools and some other things in a future episode because it's really complex. In fact, I don't even know if we're gonna talk about it at all. We might just link you to some videos on how to do some of this stuff, because there' lot of people out there who know to use Google keyword research that way better than I do. I may actually, though, do a video on my AI usage for you, though. Tom's like, pointing at me.

Okay, so that is what I was expecting you to be saying, is that creating keyword silos for WTFF3D printing podcast 10 years ago, which is pretty scary, but it was, is. Was an entirely different endeavor of research back then. Now, in a hot topic area where there's lots of things in the media, ideas can come to you. And if you have good knowledge of your subject area that I just inherently believe, all you podcasters have a story to tell, have something to say, have expertise and experience to share with your audience. So you've got a lot of deep knowledge. It's just how to organize it and talk about it. But in this day and age, Tracy, using Gemini Chat, AI or ChatGPT, whatever you have that you can use, is an amazingly wonderful tool to generate all kinds of good topics and lists and phrases that you may want to include in your episodes. Creating titles for things. And we're using it all the time, and you should, too, quite honestly. I mean, we have been learning you do need to do your due diligence and verify that the AI is correct if you're asking it a factual question. I actually found recently it's been incorrect, and I've been teaching it how it was incorrect. You want to respond to it and correct it when it's wrong, which I had to learn.

But sometimes it comes up with surprising things. And so you have to give yourself some time to do the research. Like I, this is a little bit why we're a little behind getting our January started. It's because I was busy filing some a grant that I'll tell you about sometime in the near future, but I was filing a grant over the course of the holidays. And normally I would pre do all of this research ahead of time, and I don't want to shortchange it by just giving you subjects. So I don't want to shortchange the research that we do, But I'll do an entire year's worth of research. Some of it I won't love when we get to it, and we'll throw it out and we'll replace it with something that seems really relevant in the moment and we'll make a, as Tom calls it, an audible, which is a football term.

Call an audible is the phrase we'll call an audible.

Call an audible, which has nothing to do with podcasting. It is a sports term. And so he'll call an audible and we'll make a substitute institution. Those are perfectly fine. I don't treat our 52 week plan as like, set in stone or anything, but it does have a movement to it of layered learning, because that's something that we are very proud of. It's something that we work really hard on. And so I want to keep that up for you across the year. But if we have to interrupt it with something really important, we will, because that is more critical to the path of everyone being successful. So we do that. But this year I didn't get it out fast enough. And so I'm still working on the pieces of it. And honestly, I have to say, because AI is not faster at this for me, but I think it's being more effective by what I'm doing. So for me to generate that list of 52 last year probably took me two days. I'm probably now on my 10th day of working on it, and that's because I'm going methodically through topic groupings and planning out a minimum of four topics in an area on a large focus. So I did the big focus keyword. I narrowed it down to 12, and then from there I narrowed it down to four, and then I expanded on those four big topics.

Yeah, so you're really creating almost like a tree of data and then having several different episodes that will be different but probably related in some way to a larger overarching topic.

Right, right, exactly. So if I were just to rely on AI, when I went into it and I first said, okay, give me what topics we should do, I mean, I had list of 52 of them and some of them were good, but when I really went through them, they were either too repetitive to stuff we'd done in the past or too broad that to make a single episode on. It's like SEO. Like it would come up with search engine optimization for podcasters. I'm like, what part of that do you want to talk about? If I talk about it here in one single episode, I'm barely going to prick the surface of anything. And that's not what we want to give you here. We want to give you something really actionable, something really powerful that you can do something with. So it doesn't fit our model of what we're doing with our show. So I would use that. And then out of that 52 list, I literally only took 12 of them that I thought, okay, these are the general areas we wanna focus on. We always wanna do something that's focused on social media. We obviously wanna do something that's focused on video and YouTube. We wanna do something that's focused on SEO, titling, blogging, that kind of area, because we believe that's a critical factor to success. And so we took those pieces and I structured them in and then I created another request for 52 topics. And so in that case, actually, I think the second time around, I only asked for 12 topics. That's what I did. I only asked for 12 topics. And when I got to the 12, I started screening them down and I would narrow down to four that I felt were new versions of what we hadn't talked about before. And almost all of them had long tail keywords in them. And if I didn't feel they were all focused on starters, people who had just started their show or new to a show, then I went in and went back to it and said, okay, give me four more. But focus on someone who's really an advanced user. And I always have a picture of who you are. Cause Scott Carson, you're sitting here listening, right? The note closer show, thousand episodes, right? Where it's impressive. So I always am thinking, how am I gonna impress Scott on my show? How am I gonna keep him engaged?

Right. I love that Scott keeps coming back to experience these live episodes that we do when he doesn't always know what we're gonna talk about today. He didn't. Cause we didn't really put things topic out much ahead of time, right. But he still sticks with it and actually contributes very well. Because guess what? He's really interested. And he's really interested and wants to keep improving what he's doing, even though he's been doing it, he's more experienced than most.

And that challenges us.

Right?

It challenges us. And so that's the point is I want to have something that challenges people. So as I started to break it apart, I got into this rhythm of it. But it requires layer after layer of asking the AI things, because you have to ask it one way for starters and another way for pros. Right. Like, so I would have to do it once and then do it again and then put them together and then make them all flow together. And then I would go back in and I would say, okay, now let's get the titles, the descriptions. For those of you on our coaching, call privately in our zoom room. For those of you who show up, I am typing in all the research. Oops, it didn't copy and paste. I will try it again so that you can see what it looks like.

What the generative chat was.

Well, no, what it turned into for this episode, because we didn't air it with all of that information in it.

I had an issue copy and pasting something from within the Google workspace environment. You know why? What I discovered is I was trying to paste something into a doc that I didn't have added access to, and that was a rookie error.

Okay, well, this one's my doc.

I know, I know. So you probably do it should be.

Totally capable of pasting. Anyway, that's not the point. The point is, is that this layered approach to everything is not the most conventional way to go about using AI. Like, AI is a shortcut. That's what everybody tells you.

That is a naive approach, I think.

To AI, it's a shortcut to mediocrity. Yeah, it's a shortcut to doing what everybody else is doing. And you are not going to be seen, heard and found that way. So if you want to use it and use it to do some things that surprise you, that brings you more. So this is what it is. So we're going to talk in little bit of layers here about what the layers that are coming for you are. So in this first layer, we're talking all about this keyword research and knowing your audience and long and short tales. And we're going to talk just in a moment before we go about some things that you might want to build up as you're doing the research, other places to look besides just the keyword tool. So that's coming in just a moment. But the second episode that we're going to do is in the second quarter of this year is about optimization. So now, once you've got titles and you've got some of these things, how do you optimize them? How do you get them so that you rank better? That's what we're going to talk about in the next set. This way, you're getting your fundamentals, you're getting a chance for a couple of months to get it in place and start using it and start doing it. And then I'm going to teach you how to make it even better. Right. And that'll be the next step. And then after that, we're going to talk about hyper niche focus, how you really make it focused for your audience. And that's another layer of that. And then the final one. And this one just fascinated me when I said, okay, these are good, but Scott Carson's not gonna be, like, totally excited about it. This isn't gonna be something new to him. I want something that makes him go, whoa. Right? So I wanted something that honestly made me go, whoa, this is really cool. And did I not whoa, audibly? Tom, when this came up, you were in the room while I was doing it.

Yeah, you absolutely did.

I had never heard this term before, but it is something that we do, semantic keyword optimization, going beyond exact keyword matches and incorporating semantically related terms and synonyms to get to a wider range of search intent. And that's what we did on those cards. Right.

If you really understand the outcome that all of you podcasters want, which is to be found to increase your reach, you think about this, what Tracy just said, that statement right there is absolute gold. Because again, you want to be found. You sort of need to play where the opportunities are and not just try to rank on the same thing that other people rank on. There's a lot of things surrounding what they rank on that you can rank on. Then eventually you can outrank even the big guys, even the WebMDs of the world. You really can. Because Google doesn't discriminate. They're not giving advantages to the big guys because they're big. They care about who's most current, who's most relevant, who's talking about it more often, more consistently, who's got more episodes in the area, not just what's the one. So that is absolute gold right there, Tracy.

Yeah, I was really excited about it. I mean, we were doing it. I just didn't know that's what it was called. And now that I know that it was called, this is a focus keyword. We should be using. So we will be using it before the end of the year. You will get that in the flow of what we're talking about here. And you heard our second technique of something we do which called open looping, which I open looped you to the last thing that we're going to talk about, which is when you've decided, decided on this niche audience that you have, you know who they are, you know where they are in stages. The fastest way to understand how to rank and what to rank is by going out and finding competitive websites and competitive podcasts and competitive YouTube channels. So if I find out who else is serving that audience, and you probably should know because they're getting speaking engagements that you're not doing, you know, so you're always going up against them. You're seeing them mentioned in the press and you're like, why am I not getting that? Or their videos being served up to you on YouTube. So those things are happening. You should know who they are. And once you find out and figure out who they are, you can take their website, you can take examples of their podcasts, you can take their RSS feed and you can drop that into ChatGPT or Google Gemini and tell it to help you find focus keywords so you can outrank that person. Now that's a great jumpstart for, for those of you starting your show who don't yet have the basis. Because what it won't do really well is tell you what next to do. But what it will tell you to do is what you need to compete against them, right? Like what they have that you don't have. And you can ask it that way. So find episodes that they have that I don't have, find things that I have that they don't have so I can expand on them. Or find things that none of us have that is trending out there that I could really communicate on and differentiate myself with. So there are ways to approach how you prompt it depending on the stage of where you are. But if you're trying to get your groundwork done, like you're making sure you get your base episodes, Tom and I are way beyond our base episodes and we outrank all of our competitors on every topic. In fact, it says you don't talk about this and it'll be like the most basic dumb thing, like how to syndicate on Apple. I'm like, yep, and we never will. Like, you know, so it was an easy, like, cross off the list of the stuff we were missing. So you'll Find that when you get a couple hundred episodes in and we're like four or something. So when you're through with those things, that really gives you a basis of understanding of where you rank against them. But what I always like to do is make sure that I've listened to their show, watched their videos, or done those things and understand what they provide that I don't provide, and what I provide that's really special and unique. And that's what we did. When we did our 3D print podcast, we were so great at speaking to people who were afraid to go, like, I don't know what that means. Like, the people who wanted things to be a little more defined, a little more explained to them, and didn't want to have this haughty attitude that I know everything and I'm a tech God, and I got this covered. And of course, you little people, you don't know what 3D printing is. Too bad for you. We didn't do that. We wanted to be the bridge to bring all those people along and make sure that they could find the definitions, they could find the tactics, they could find success and not give up on 3D printing. That was our place, and people loved us and recommended us because of it. So find your spot, find your niche, and stay true to that. No matter what the AI, no matter what the keyword research tells you. Stay true to where you speak, who's authentically you in the world, and I think you're going to find that focus. Keyword research, though, amps up what you already do really well to a place at which you finally get the credibility you deserve online.

Okay, Tracy, let's drop the mic there. I think let's end on a high note. That was awesome. Thank you very much for your insights and what you're sharing on how we're doing this keyword research today. And you know what, everyone? If you missed anything, you want to get a link to anything that we've talked about, it's going to be in the blog post@podcastregionist.org so go check that out. And remember, if you're listening to this in a podcast, a few weeks later, you can get it live early. If you come join us Wednesdays at noon Pacific. All right, until next time, this has been Tom and Tracy Hazzard on Feed.

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