Expertly Empowered: Women’s Health Advocacy In Action With Georgie Kovacs Of Fempower Health

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

Hey everyone. Welcome to the Binge Factor. I'm Tracy Hazzard and I am bringing you another podcaster today who has a Fem Power health podcast. So it's in that genre where it's focused on women's interests and we have had quite a few people with podcasts that are focused on women's needs. And I love that because it's really a sign of how much the podcasting listener base is really equalizing and growing. If you asked me a decade ago, I would say, oh, there just really aren't as many podcast listeners that are women today. We've more than exceeded half of the listenership that is being measured out there. So the Fempower Health Podcast, Georgie Kovacs is a great show that is tapping right into that and talking straight to women about the different things that they might want to learn about in her health. She's started the show and has five seasons under her belt and she's really been focusing on the root cause of things. But here, here's the thing she's going to be talking about in this episode, how she's shifting things, how she's tightening it up because she's learning from her show. And this is what I want you all to do and I want you all to learn from great podcasters like Georgie. But I also want you to learn from your own shows as you're doing it and really start to see what's working and what's not working. So we're going to dive deep into that today and I really hope you're going to enjoy this show with Georgi Kovacs. So Georgi Kovacs is a seasoned professional with over two decades of healthcare expertise, having made significant contributions at industry giants like Pfizer and Bristol Myers Squibb. With a background spanning health care strategy, entrepreneurship and consulting, Georgie's journey took a personal turn when she faced infertility challenges. In response, she launched Fempower Health in 2020, a pioneering platform that empowers women with evidence based insights and support. Collaborating with top experts. Georgi Kovacs is dedicated to redefining the narrative surrounding all women's health, ensuring every woman has the knowledge and resources to thrive. So let's listen to what Georgie Kovacs has to say about fempower Health and her podcasting journey.

Georgie, I am so glad to finally get you here. We've had a little setback in timing, but you're finally on my show and the importance of what you bring in. Fempower Health is so much a part of what I want to see more of in the podcasting industry. I. What made you decide to start it as a podcast?

Well, it's a funny story. I wish it would. It was a way more strategic thing than what it actually was. So I'll go back. So Femp Power Help was actually going to be focused on fertility and it was going to be an app. And the whole goal was to optimize the time for women to get pregnant. Because I went through a four year journey and I'm in healthcare, and I went to 10 doctors before they finally figured out what was going on. And I was like, I'm in healthcare and it took four years and I have a biological clock, as we all do, ticking, ticking, ticking. And then I started researching more and I'm like, no, we actually have a women's health problem. Because I felt like I was constantly qualifying. This is not ivf, it's like root cause of why people aren't getting pregnant. And so my startup changed and so then I was like, let me just start writing. So we were writing blogs, I hired a woman to help me, and then one day I looked at her and I'm like, who reads anymore? Why don't we just. And we had already recorded these, because we would record it and then she would write blogs from the recording. So I was like, let's just publish the original recordings and just see what happens. And that's how the podcast was born. So I wish it was like this whole, like, I did this assessment of the market, blah, blah, blah, that did not happen. It was truly just a gut feeling, feeling of, let's just talk. And because I had gone to so many doctors and I live in New York, I had a few experts, and then it just blossomed from there. And then the more well known, the easier it was to get more and more top tier folks. And so it was truly just a gut call.

You know what, that's exactly kind of how it happened to us too, when we got started over a decade ago. So I totally understand that, but you like podcasting I can hear it in the way that you interview. I can hear it in the way that you talk to your guests. You seem to enjoy it.

I love it. I truly do. And it's funny. I remember when I was a little girl, I think one of the things my dad hoped that I would do is be a journalist. So I chuckle. I think about it a lot. I'm like, well, I guess I kind of am.

My dad wanted me to be a writer, and I discovered it the same way you did. I was like, I don't think anyone but my dad reads these blogs.

That's so funny. But, yeah, no, it is wonderful. I truly enjoy doing it because I'm. I'm just genuinely so curious about what these guests have to say and just taking in all the insights and putting the pieces together in my own head about how it all fits together and how women can get the support that they need in our crazy healthcare system.

Well, I think that that's really the interesting thing about Fempire Health is that you have this. The way that you ask questions are really tying your episodes together, which is the binge factor that I found in your show, is that it ties them to the next episode and to the other things that you're talking about, that this is a continuation of the topic of the area of health that we're talking about, whether it's menopause or fertility or any of those areas. You're continuing that conversation by the way you frame your questions.

Thank you. Yeah, no, and it's really important because this is now my fifth season and I've interviewed on so many different types of guests and different specialties. And my background is as a healthcare consultant. And so as a consultant, the first thing you do is you do your discovery work. And so you read documents, you interview stakeholders, and you start to put themes together. And so it's just how my brain works. And just over the years, I just start to see these themes. And you're right, naturally, it's just easy to connect the dots and imagine I interview a lot of authors. I read every single one of their books. Right now, I've not been interviewing a lot of authors, so I get to read my own books, which I love their books, but sometimes I don't necessarily need to know absolutely everything about women's health, but just because I have all this stuff in my head, it's just. It's always connecting. And so I really do enjoy helping put the pieces together, because also I know people aren't going to listen to every single episode. And so I either try to direct them during the interviews or at least take nuggets from previous discussions and weave them in just to kind of help people understand that there is, like, a bigger picture, because health is not siloed. And I think the way our healthcare system is structured is very siloed. It's like you're an ob GYN or a sexual medicine specialist or a primary care doctor or a pelvic floor physical therapist. And even as a consultant, like, I would joke, like, you have these different departments that need to work together and they, like, sit next to each other and don't talk. But as consultants, we come in and we're interviewing all of them and figuring out, hold on a second, this is how it all ties together. So I think that's kind of where it comes from and also just why it's so important to understand how the pieces fit together.

And I think that that's really the role of a podcast host, right? The role of a podcast host is sort of be like a cruise director, right? You're directing them through that. And that's one of the things that I found so brilliant about your model, Georgie, because your website does a great job of guiding people into the areas that you need. So you have your topic areas so then they can dive in and then they can find the episodes from there.

You can.

You have sneak previews, like little previews that they can go through that can guide them into the little video clips that then help them decide, oh, I'd like to hear that whole episode. And you've got your episodes themselves that are all outlined out and in the order of airing. So you've got it all throughout the site in a really nice way. Did that come naturally or did it just take? I mean, I imagine it took a lot of work. It seems like it did.

Well, it's funny you should ask. So last year I did a website overhaul. And it's one of these things where I'll have these things brewing in my head and then I have my aha moment. So last summer, I had the aha moment of I can't take it anymore with so many different topics being covered. I recognize that for the end user, this is such a pain because they get fed. What? They get fed through Apple podcasts and Spotify, and even on my website, I did have a couple of topic areas, but then it was just the podcast page. And so whatever you happen to see, you saw. And then I had switched over to a tool that allowed me to categorize that Was kind of when the idea started brewing is like, now and then I was catching up. There's just. It was just the right time with all these things coming together. I was like, it's time. And so I took all the content and then all these years. Also, I've gathered resources that these experts say people should know about, like how to find a doctor, but there's different types of doctors. So I have every single resource podcast episode, you name it, and I redid the entire website to organize it across all the different topics. And I also did it according to life stage. Admittedly, teenage years is not an area I specifically cover, but just in case, like, moms go on there and they're wondering, there are some episodes that are relevant for that. So just more from the I'm a parent or grandparent or whatever of a teenager. They may want to listen to it. But, yeah, that was kind of it. It was more just my frustration and stress, honestly, over how people were experiencing each episode. Now, Spotify, by the way, they do playlists. And so what I had done is I created Spotify playlists for each of my categories, but most of my listeners were from Apple podcasts. And so that did never solve.

It doesn't hit it. Yeah, it doesn't solve the problem over there. I agree. It's one of the reasons why, when we ended up reinventing our showcaster with tabs was the same reason, because, well, we had hit a show with over 600 episodes, and so it really overwhelming to try to navigate that. And that's where you were five seasons in. You got too much content. So it was right at the tipping point. Your website's frustrating you, the number of topics, and then you've got enough episodes at that stage that it's hitting you. And so I think this is really smart model for you to not only create a site where you can navigate all of that, but also then narrow down a little. And that's what we talked a little bit before the show started here, that you're starting to narrow down your topic areas a little more. Tell us why that is.

Sure. So I have to go with what the listeners want. And also where the healthcare market is changing. Like, remember when I first started, women's health was really all about fertility. And probably a lot of that is we women were designed to have children, and that's what we're known for. And quite honestly, when we have challenges, where we tend to really fight for something is for our fertility, there's obviously chronic issues that make it a challenge. But Even sometimes the healthcare system finally listens when we're trying to get pregnant. So that's how, like, the women's health boom really started to happen. And now it's the menopause boom. But what people have always come to me for is it's. I can't find answers. And so. Because now it's really the chronic conditions and menopause that are really hard to get answers to because it's not an easy solution. Like, even menopause. I know that a lot of people are talking about, hormone therapy saves everything. And I'm not at all minimizing the importance of hormone therapy. I actually just went on it, and it's saved my mental health, but it's complex. Chronic pelvic pain is complex. And I'm just noticing when you think about people who say, I binged on all these episodes, now I know how to talk to my doctor. It's the complicated health conditions. And even clinicians listen, and they're like, I actually come to your site because I know that you don't mess around with the content. So it's, like, really an interesting evolution. So if it's overly simplistic or not like a.

Or an anecdotal sound bite.

Yeah.

Which is a lot of it out there right now, right?

Yeah. So. And it's hard because there are a handful of us who connect offline, and we're like, it is hard because this is a world of sound bites and being loud and not all the information that should be out there is.

Yeah.

Put out that way. But I fully believed in sticking to my guns. And Can I tell you a funny story? So please.

I had.

I just had a fan moment. So I'm like, this is worth it. Like, when I get these. Either meet people or whatnot. So I was at an event at a cocktail reception, and I was leaving. It was with women's health stuff. And I was leaving. I went to the elevator, and there was one girl in there with me. And I don't remember the exact details, but the point you'll get. So I'm talking to her, and I don't know if I'd said my name yet or anything, but she's like, hold on a second.

Who are you?

I was like, I'm Georgie Kobachs. And she's like, what do you do? And I'm like, I host a women's health podcast, Femme Powerhouse. She goes, I am your biggest fan. I listen every single day.

I can't tell you how many friends I've made that Way. Yeah, exactly. I love it. That isn't that. It's so rewarding.

It is. And the thing is, I always wondered as a podcaster, how does anyone know you because all they hear is your voice. But she heard me talking to her.

She was like, hold on a second. I know that voice. That voice has been in my head. Yeah, that's exactly it. I. One of my very best friends and the second podcaster who ever came into my network as a client. I met him at an event and I was sitting there in the audience listening, and I'm like, that story sounds really familiar. And that voice sounds so familiar. And then, so then I walked up to him and I. And then started talking and then realized, oh, my gosh, it is him. And that's how we became friends.

That's awesome.

So it is. It's so great when that happens. Doesn't that fuel you? It makes you so excited for keeping going and doing this again next week.

No, absolutely. Because it is hard because it's not like it's a face to face interaction. And I like to be. I'm very much like, I want to see people's eyes and, like, read their face and it's. I'm like, I get to do it with my guest when I'm interviewing them, but then once the podcast goes out into the universe. So that, I think is the biggest challenge for me. So I get feedback. Like, people will say, like, don't ever stop. This is helping me so much. And things like that. So on the days where it's hard, because there are hard days, that's what I think about.

Well, let's talk about that don't ever stop part. We gotta find a way to make it part of our business or our monetization model or something like that. What has it become for you to make it so that this is really viable for you and your business?

Well, this is where I don't know if people are surprised or they're like, yeah, me too. I'm finding a lot of, yeah, me too. So my vision for the podcast itself has always been it's my market research to stay up to date on what's happening in women's health. And let's face it, because I cover so many topics, it is hard. It's hard to market yourself as the place to go to find answers to health questions and be that broad. Because also, by nature, we are in a society where we want quick fixes. We are in a situation where advertisers are going to want to see the Numbers. And it's hard to grow humongous numbers when you're broad. Right. And so I have held off on monetization models because I've been testing out like what is going to be a direction and how best to monetize based on that. So my hypothesis has been one, using the knowledge from the podcast and then like sitting on advisory boards or consulting clients. And now based on where the market is evolving, the skill sets I used as a consultant do apply. So that's going to be one way.

So you starting at what I call the authority model, where you use the podcast to help you get things like speeches and advisory boards and other things that will make your business money and then you move into the next stage. And what is that?

And so then it's really the sponsorships and advertisers for charging for content. I don't have an answer quite yet on how I feel about that. I haven't at this point.

And you mean charging to be on your show?

Well, that one I struggle with, to be honest with you. I know that there's a model. Yeah, there's a model for that and we are working on it. So I've hired a team where we're working through what is the future of Fempower Health. Because what's been clear is that the content is trusted. It's been such a pleasant surprise that even healthcare providers like, I have a friend who's a nurse practitioner for women's health and she's like, I didn't learn this stuff in school. She always listens so that she can help her patients. Because I also interview experts to also talk about what they're hearing from patients. And sometimes I interview patients or I bring in the stories of the women that I talk to. And so seeing all of this, it's very clear I've built a trusted brand, which has been my number one mission. And I've just trusted that from there it'll be easy. In the past I did have sponsors, but I'll be honest with you, the amount of effort it took versus the income it generated, it wasn't worth it. And so I'm like, I'm spread thin. This was my side gig, not my full time job. So I just, I let things go that weren't value add and stuck with what I love and have just trusted that I will figure it out and we'll just listen to the market and the listeners to better figure out what needs to be done next. So maybe it's a silly way to look at it, but I was like, I gotta get real. And that's how it is.

The problem is, is that it is. It's a two pronged approach. You have to have advertising focus, right, like topic areas and all the good things that you need to do on that side, which naturally comes from doing a good podcast, right? Creating great content, creating a great resource like you have, that comes naturally. But then you have to create a growth strategy for listeners because if you don't have anyone viewing, listening, doing right, then it's not enough value for you as well and for the advertisers and sponsors you might have. So. And that's where most podcasters fall apart. They're really great at the content side of things, but the growth of the market side of it just isn't. It's not their forte, right?

Yeah, no, absolutely. And I will say I feel like I've done a good job even with the broad content I cover, in figuring out how to cover it. And it's really just been interesting and I think it's natural to see what is top content. Like for example, I did a series on endometriosis. It was a four part series and wow. And it was really interesting. Even within the series, which topics resonated most with listeners. And what I will say the hardest formula to understand is it's a mix of who your guest is and how often it's shared and how effectively your guest is willing to support the fact that they were a guest. And that combination. It's hard to always understand the metrics. And so that part I still have to test.

So that's the number one reason right there, Georgie, that I don't like the model of them paying you to be on your show because then they forego their responsibility in that sharing because they paid you so they think it's all on you. So then you don't get that cooperative that is really necessary to grow because there's just no way for you to do it alone. There's just not enough promotion tools. There's just not enough way to get visibility to the audio show. It just doesn't work like that. Right. And so, yeah, so that's the number one reason what you just said, right? There is the reason I would just stay away from a guest payment model.

Really. Well, one thing that we are wrestling with honestly is maybe certain types of guests, because I do believe that there's a lot of different types of things that need to be covered to cover the topics well. And at the end of the day, I do think there's certain audience where they should pay. But I also think they have a desire to promote. Yes. And so I think that combination would probably be a pay to play, but we'll see. I mean, again, we're doing a lot of research to figure it out, but I'm hoping that there's a hybrid.

I think that there should be, because. So we always talk about the four types of guests on our show, our sister show feature brand. And so we always talked about the four types of guests, but that four types of guests could change based on stage of podcast. You have. They're different if you're a startup podcast than you are if you are a seasoned podcast looking to monetize. Right. That they shift over time as well. And so figuring out what those are for you is really critically important. And you're at that stage. And some of the answers might simply be you don't change the way you do your four. If you're going to do a paid one, it's a bonus, it's an add on, it's not taking the place of something else. Because you still need the engine to continue to work.

Right? No, absolutely. Absolutely.

Yeah. So what are some of the other challenges? So we talked a little bit before that. It feels sometimes really repetitive to you to talk about the same stuff again and again. How do you get through that? How do you navigate that?

Yeah. So I guess I'll just add context for those who weren't privy to our earlier conversation. So as a healthcare consultant, like I go in and what I love about it is you go in, there's a business problem to solve. You interview a bunch of people, you read documents, you assess things, you work with a team, you analyze, blah, blah, blah, and you figure out what the problem is and then you move on to the next project and then you're done. And it's a different client, a different problem. Sometimes it's the same client, different problem, whatever. And so it's like in, out, in, out, constant change. And your growth as a consultant is fast. And I remember early in my career I thought I wanted to be a marketer. And then I went into marketing and I lasted, I think a year and a half because I'm like, hold on. So after you do your whole brand strategy, after you like launch your product, you're doing the same thing every single month. I couldn't take it. I was like, once I've done it, I'm done. And then I was irritated. So I worked on the chapstick marketing team and they have IRI data It's like the Nielsen IRI data. I still remember what it was called. And they would send it to me, and it would be showing us the sales for Blistex, Chapstick and Burt's Bees. And I'm like, but we are competing with anything that touches a woman's lips. How am I supposed to analyze this data and give you any information on how we make business decisions? Because it makes absolutely no sense. So then I was irritated, and so then I kind of tuned out. So then I learned not to be a marketer.

So I'm laughing because you and I are like sister souls. Hair. Because I cannot stand to do the same thing twice. I never gave the same speech twice, which drives everybody crazy because they want to put me on tour. And I'm like, I can't do it. I just will never give the same one twice. Not gonna happen. So I totally relate.

It's funny you say this because, you know, like, Taylor Swift did, like, a million tours, and I actually think a lot about her. And I'm like, how do you still, like, look like you're enjoying this song? Because you sing it over and over and over again, and you're always touring and always recording, like, so it's interesting.

I was thinking, my. My kids are very big. We're Taylor Swifties here. So. But I heard an interview with Billy Joel.

Okay.

And he said that it's the audience exchange.

That's what I thought.

Energy exchange that makes it happen. And that's why he is so willing to sing the same songs every night. Because that audience exchange is like. I mean, he's like, it's adrenaline.

That's kind of what I figured.

Yeah. And so I thought, oh, that's so interesting. And he told this really funny story about how he doesn't sell the front row for lots of money because the people who pay a lot of money, like, have no energy. Like, it's just this awful feeling like, I paid all this. Okay, give me a good show. And they just stare him down. And he was like, I can't stand it. So he stopped selling it. And they would go find fans way up in the nosebleed seats and bring them down to the front. And they were so excited to be there. It changed the dynamic of the energy. And I was like, so that's what we're missing on our show. We don't have. So that's why we have to keep great guests like you on.

Right?

Like, that's what it is for me.

If I was.

I've got my Energy going well.

So the way I come up with topics that then. And this is where like, I'm honestly trying to figure out continued audience engagement because nowadays our audience, they have so much noise. There's newsletters, there's social media, and then 10,000 different types of things are trying to get their attention. And so I find it. It's hard to pick the topics. And so I actually have decided I'm going to rely on the team I'm working with where we're figuring out the future of Empower Health and also working on how to talk to more women to understand their struggles. Because if I understand the struggles, then I'm like, oh, I had no idea that was a thing. And then I'm like, okay, let me do a topic on it. Because again, since I'm reading all the books and talking to so many guests, I've just lost sight of what else do people need to know? And until I understand their personal experiences, it's really difficult. And so I just have said, look, that's not my specialty. And I know that I can cover the topic well and I know what I need to know to cover it in the right way. Sometimes I just forget what people need to hear. And I also need the reminder that because even if I covered an episode two years ago, things have changed since then. And so I could either re interview the guest or have a different guest. So there's just things I'm kind of realizing. But again, because I've covered so many topics, my brain has been spread so thin that it's hard to keep track of it all. And so I think focus and really digging my heels in to being excellent at less things is going to really help solve all of these dynamics we've been discussing.

And I was so glad when you told me that earlier that you were looking at focusing, because there's always this hesitation when I interview someone on my show here is like, are they going to be open to an idea? And like, because I can see the eventual problem you're going to hit. And the problem is with the broad topic area. It gave you a really strong foundation. So it was really good at the beginning. But if you don't start to narrow in, your monetization options get smaller, your ability to get people to navigate your site and your system gets harder and more complex. And so I saw that and I was so excited that you were saying that. And I think the two areas that you've picked, menopause and chronic pelvic pain, those are huge areas right now. And it is the trend of what's going on in terms of where the money is and the listenership. If you're thinking about that, those of us in headed into menopause are in that world where we have money to spend. So the sponsorships and all the things that could open up for you are much bigger.

Yes. And by the way, those updates are not official, so if anything changes, you.

Could make some new and that'll be okay. This probably won't air until well after you're on your way, though, so we should be good.

But, yeah, no, I mean, it's. I'm really excited because it's clear that I now have enough years of episodes to see where the trends are. And. But it's interesting. Then I'll have these nuances like I had Robert Lustig on and he wrote the book Fat Chance, and his more recent one was Metabolical. Oh, my gosh. I shifted. So in case people don't know. So Google Podcasts is or is about to be done. And so now you can incorporate it's.

Done as we record this. So they're gone. Yeah.

So I brought in the episodes to YouTube and it was the thousands of listeners I got on that episode. I'm like, whoa. And so now, because he already has.

A really good following on YouTube, so, like, it tied in really well, and I think that that's really. That's going to be such a great thing about the YouTube Music and YouTube model that is happening with the shift. So you tapped into it almost immediately. Lucky you.

Yeah, no, it was really, really great. But yeah, otherwise, like, it seems like chronic pelvic pain and menopause are the top ones, and there's others that people like. We just have not been able to figure out how to bucket it. So we're kind of letting it go and just keeping our eyes out.

Well, it could continue to grow and then you can add it later as you see that. So let me just kind of wrap up here with this idea of. I think that your ultimate goal is to advocate more. Right? Yes, Advocate even more. So this is prep work. We talked about that earlier as well, is that this is the prep work for that advocation. But what does that look like? What is that vision of your podcast as the ultimate advocate?

Right. So the one thing I that is very clear is doctors have limited time. And just like I saw in corporate America, they have a pillar that they're focused on. And since probably the third episode, I interviewed someone, it was, doctors are the experts in the science. We are the Experts on our body. The challenge is that we don't know what about our body. We need to observe. And by nature, we're caretakers of others. And so typically, women enter the healthcare system and, like, go on to take care of themselves when they're struggling to get pregnant. They want to get birth control, they're having their baby, and then honestly, with menopause, they go in when it's like really, really, really, really, really bad symptoms. And so what I'm hoping to help transform. And I keep thinking about a saying my client said to me, which is, meet the women where they're at. And I have some ideas now where I'm going to do that. But at the end of the day, my dream is you have a doctor appointment and you've booked it, and you get all this stuff based on a series of things you answer. And it's all the things you need to be monitoring about your body, the things that your doctor would want you to share with them so that you have a faster appointment. Because I think that's where a lot of the chronic conditions, like, if we don't have a diagnostic, it's hard to diagnose the chronic condition. And sometimes there's a diagnostic and no treatment, but there are specialists. But how do we know how to navigate? And sometimes our own doctors don't tell us because they may not know. So there's a lot of things we don't fully understand, and we're just frustrated with the healthcare system, but.

And the healthcare system so far removed from this idea of getting to know their patients. Right, Right.

Yeah.

I mean, it takes different reasons. It takes decades. So I happen to have three daughters. They each go joke with me. They're actually each a different generation. Like one's Gen Z, one's Gen Next, like, they're all in different generations. So I had them each too many years apart. And so luckily, my doctor, though, when I walk into my gynecologist and go see her, she's my obstetrician, she's like, how are the kids? And like, she knows. But I've been seeing her for 20 years. That only comes over a lot of time. And a lot of time something happens and it's our first visit. Yeah, there's no chance.

Exactly. But it's also, we. There's so many things that are normalized. Like period pain is normalized pain with sex. Like, it's really interesting. A lot of women now come to me because I'm so open on the podcast. Sometimes I'm like, I don't want to listen back. Who knows what I shared. And I tell my editor.

I don't listen back either. I totally relate.

But I tell my editor, if it's really embarrassing, can you just delete it? So, but people now come to me and share their stories. But again, like, it's really important to understand the dynamics. And I know we're in this stage of we want to watch TikTok and Instagram and all these quick ideas, but you have to know the root cause and you have to know how to explain what's happening, the frequency of it happening, what triggers it, what makes it better. And being able to advocate, like, there's a story. I went to my fertility doctor. This is before we had all the apps. I was putting my basal body temperature on a piece of paper and charting it out, and I had this whole set of papers. And I go to him and I'm like, can I show you this? And he goes, I don't need to see that. I already know what we need to do with you. And I left. But I knew that I had this data about my body. And when I saw the doctor's response, I felt confident enough to say, have a nice day. I'm going to a different one. And that's where I want women to be, is we know our bodies so well and we know how to talk about it. And if the doctors dismiss us, we just go somewhere else. So that's the ultimate vision. The earlier answer I gave you was my consultant process hat on how the user experience should be in our healthcare system. I think with AI and a lot of other things that will happen over.

Time, I really hope it does. I mean, I think that you're on something when we have such concerted interest in areas for podcasts, for documentaries, for all of these things, it can only serve to be a catalyst for change.

Oh, absolutely.

And that is what I wish for your show.

Thank you.

That is what I wish for you. Fempower Health. Georgi Kovacs, thank you so much for changing the face of women's health and podcasting at the same time.

Oh, thank you so much. And thank you for having me on. I really appreciate it. And you're clearly doing great work and you guys are so passionate about helping podcasters do a better job and clearly know your stuff. So thank you so much for your passion. And this was really wonderful.

I love that Georgie was just so blunt and honest about the fact that she was really concerned about things being so repetitive to her, hearing the same things again and again. And really figuring out how to make things work for herself as well as for her listener base. Because it's really important that we remember that we have all types of listeners. We have listeners who've been binging on us since the beginning, which I hope you've been doing. And we have those that also are brand new to our show and we want them to go back through the rest of our catalog, of course. But first we have to get them excited with what we're doing. And if we're talking about things like, oh, I already discussed that, like who's me repeating myself. But at the same time, I do say that. I do say, hey, I'm saying this again because it's worth emphasizing. So I want to acknowledge that I've said it again for those many, many time listeners. And for the one time listeners, the first listeners, first time listeners, I'm saying it and they're hearing this is a critical importance. So it's not a bad thing to say it that way, but it is bad when it starts to affect our energy in the show, right? When it starts to affect our ability to serve at those multi levels. So these are some things that I really want you to think about and especially when you're just listening to this episode. The things that I want to take away is how do you turn a show into advocacy? How do you advocate for your mission, your message, your community, your niche, your area? And sometimes we have to handle that at different stages, differently. In the beginning, we've really just got to get our foundation out. Then we level up into niching down and really narrowing our topic areas. Because when we narrow our topic areas, we can be much more forceful in those areas and strengthen up those areas so that we get a bigger stronghold. We might get more sponsors that way, but we also can partner up with more organizations and get more reach that way as well. It's a lot more focused in our efforts and in both online digital marketing and messaging and our social media, in our community building, in the types of guests we have on, it can be much more focused. So this is a really critical time period and transition that Georgie's going through right now in the Empower Health. And I'm super excited to see how it works out for her. So I'm going to have her back, obviously, when we see what those results are. And I love that she said that she wants to really meet women where they're at today. And that's what we're all trying to do, right? We're trying to meet our listeners where they're at right now. And so sometimes they're coming in through those topics and sometimes they're coming in at those stages. We have to really remember that. And not keeping everything so generic or keeping everything so advanced or so beginner. That's one of the big lessons I want you to take away from today's conversation with Georgie Kovacs. So, as always, you're going to find the podcast. You're going to be able to connect up with Georgie anywhere on social media. You'll be able to connect with her podcast. You'll be able to do that right@podcasters united.org and you'll be able to reach out to me as well and let me know what you liked about the show, what you'd like more of, what type of podcasters would you like to hear more of? And tell me what stage you're at, because I'd love to know how I can help you best. So thanks everyone for listening to the Binge Factor. I truly appreciate you and I will be back next week with another bingeable podcaster.

You've been listening Listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.

Sam.