How To Brilliantly Thrive A Magical And Creative Disney-Themed Podcast With Rita Richa Of Bippity Boppity Business Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

Hey everyone. Welcome to the Binge Factor. I am on vacation this week and I am pre recording this of course, but I I am in a magical place this week we are going on a crazy vacation family reunion to Walt Disney World. But as I was prepping up to invite guests on my show, one caught my eye. Bippity Boppity Business Host. The Bippity Boppity Business host. I love it. It just fit everything. And I had to invite Rita Richa to come on my show and she is brilliant and had me laughing and made me very excited for this crazy family reunion. We're going to have a Disney World and I just was thinking more and more about it and really she's got a brilliant business model. So I really, I think that you're going to get so much out of this podcast that you didn't really think about in terms of how much fun you can have on your podcast, how you can do it in your passion and yet how you can demonstrate brilliantly the business ideals and the business practices and your philosophy on business and get that across to your ideal listener, your ideal client, or whatever it is that you want to do. So let me tell you a little bit about Rita Ruscha. She has always been a creative person and in the prior chapter of her career she was a vocal coach and self proclaimed former theater kid. She decided to leave music education and performance to pursue her work with distinguished brands within the automotive industry including Tesla and BMW and earning her business degree from Florida State College. Driven by her goal to meet as many people as possible, gain real world work experience and help others find magic in their work, Rita decided to reignite her creative flame in business by following her passion for marketing and podcast. She is now the executive podcast producer and founder of Reignite Media and the host of the podcast Bippity Boppity Business and she specializes in launching and leading the creative direction for business podcasts. She's an innovator passionate in developing podcast scripts, storyboards, social media content and content strategy for modern business to business brand. Rita partners with brands to bring their Creative vision to life through social audio. And she's an expert in all things Disney World, Disney and the creative process. I am so, so excited to bring Rita to you. I just, I can't rave enough about the fun of her podcast, the way everything works in it, and the hard business lessons and model she's creating that is going to create a great attractor from from a business to business perspective. So let's hear from Rita and the bippity boppity business podcast.

Rita, I'm so glad you're here and your timing could not be more perfect because I have discovered that Disney World and Disneyland is no longer what I remember as a child, that it is some serious business. And it's not just serious business behind the scenes, it's serious business attending going like the plans for this trip that I'm taking have gone off the rails. So your podcast could not come at a better time. But at least I'm still feeling like, okay, that magic is intentional. All this creativity is purposeful. So tell me how you got inspired to start Bibbidi Boppity business.

Yes, ma'. Am. I am obsessed with Disney for more than just the face value of the parks and the consumer products. Like you mentioned, there is so much behind the scenes and in front of the scenes too, that happens to have this company be a leader in creating magical experiences, as they call them. But really what it is is creating lifetime customer value and the strong brand affinity that they've created around them as well. All of those things really from as an adult, as I love Disney now, are why I love it. But back in the day, I was a former theater kid and I grew up watching the movies with my mom. My mom is Lebanese and my dad is as well. When she came to this country, she escaped a war and when she was a child, she never had the ability to watch Disney or enjoy any of the content because of the world and the environment that she was in. So as I was growing up and learning to love and watch Disney, my mom was learning to love and watch it for the first time. So for me, it's very special because it's how we bonded. And her first time at Disney was my first time at Disney.

So that's amazing. Yeah.

So even though there's the business side of it, it's an emotional, just sweet spot for me in my heart. And I think if it weren't for my mom, I probably wouldn't be doing any of this. So maybe. So that's basically why I love Disney so much. And what got me into it all as an adult is to just try to share that mag and wonder with professionals who feel that they don't have that anymore. Especially in corporate America. The messaging and the brand around what they do can sometimes, while seeming like it's exciting, can just be soulless at the end of the day. So if I'm gonna, I just wanna.

Stop there and just point out something that you said. So. So now what we haven't really covered is that you're, you know, you're really doing a lot of business to business work. Right. You're content strategist for business to business. And so those executives are hard to get their attention. Right. So it's probably hard to close your leads, it's hard to get them to pay attention to you. But here's the end. So I think there's a lot of people out there who wouldn't take the risk that you just did, which is, let's start a Disney podcast to show them how I work and what I do and get them through this sort of ideas of why my content and creative strategies are in place.

Right, right.

They would think like, why would you do that? That's not hard hitting business enough. But here's the thing, you're not going to get them to listen to a business podcast that's hard hitting. They don't have time for that. But they might be planning their vacation.

Right, Right, exactly. They might be planning their vacation.

And you know, and so that's exactly what happened to us here is like, I'm in the midst of this vacation that we're about to go on and your podcast might not have reached that level in my, in my criteria, except that it hit that hot button. So I think that that's actually a brilliant strategy is to go into the hobby or the, you know, the off time, go into that place and then show how brilliant you are. Then why wouldn't I want to work with you?

Right. I think that's a really nice piece that you touched on in business. Many of these executives and professionals focus so much on their craft and they forget on ways to relate to other people in their industry and network. Everyone has a hobby outside of work that they love doing. It's their passion, the thing that they do to forget about work. And there are actually a lot of business owners that have an affinity for the Disney company. They go on vacation or their kids love it. And I've actually found it's a great icebreaker for conversations. Another example of what you're talking about of a High end podcaster that I met at a, at a meet and greet was planning his trip to Disney too. And he was doing it after a summit that he was presenting at. And he's like, yeah, you know, I'm going to Disney. I'm trying to figure out what I'm going to do. I'm actually doing a summit too. So I use that as an opportunity to be like, I could help you plan your trip casually, but what's your summit about? Could I go? And now it's an open invitation to be like, well, maybe we'll talk about it. So like you said, it's cool to be like, the strategy isn't to connect to the business owner and their company as a whole. It's to build a relationship and to connect with the individual. And when we build that authentic relationship, we're not coming off as salesy or as like, buy my thing, you know what I mean? It's just I'm here to talk to you, you and hang out and if something happens as a result of that relationship building, phenomenal, then we can talk about other things later.

So did you all hear that? That is a brilliant strategy when you are trying to do a service based business where you are a content strategist, you're doing top level consulting. When you're trying to do that at a business level. I can tell you, because I did it for 30 years, that you know that this is not, it is always a relationship building system situation. And yet you've already built in this idea of I don't really have to sell you on my perspective on the world because Disney's the embodiment of that perspective as well. That magic, that customer service level, all of these things are already built into what you're aligning yourself with. So you obviously don't have to explain that. Which is even more brilliant because the more you explain, the more you lose clients.

Exactly, exactly.

I think so the one thing that they need, right? And let's just talk about that because that'll be easy. The rest of the stuff, they'll be like, oh, I like it. I trust her. I feel, I feel the creativity, I feel the synergy.

Yes. I think that's something so interesting is especially in B2B, folks are like, you know, why would, why would I want to talk to you? You're that like weird Disney girl that like sounds like, I don't know, you just, I don't get it. You sound, you sound like someone that should be on like Mickey Mouse Clubhouse. So what's the Point. But my strategy is very tactical because I could sit here and try to build my IP and my brand for years, but why would I do that if there's one already out there that I relate to, let know, and that others know, like, and trust? So when I'm helping podcasters in this B2B world try to set up their brand around their podcast, the first thing that I ask them is, what's something that you're really passionate about outside of work? Do people in your industry also relate to that as well? I hosted a podcast for B2B tech. Okay. Like, we're talking about the nitty gritty of the most. It's probably the most dry, technical language you could think of. And everyone was talking to a girl.

Whose first podcast was in 3D printing. So, yes, I totally get the audience. Exactly.

And there's nothing wrong about that. But there was concern around me hosting the episode because of what I am and what I stand for. But I came in with this same mindset and I looked at these very fancy executives and I was like, I'm going to ask you guys a silly question. I'm not trying to stereotype here, but do you guys like Marvel and like superheroes and stuff? And they're like, oh, yeah, we love it. We're obsessed with it. And I was like, great. So I know this episode is just about you two merging your company together. I have no idea how to talk about a company merger. That is not my thing. But I can talk about your origin story and how two companies came together, like the Tech Avengers, to create the Vibranium product of your industry.

All of a sudden, they must love that.

They were stoked. I had producers warning me about doing this. They're like, these guys are a big deal. Like, don't talk to them about superheroes. This is a business podcast. I'm like. But I'm just going to intro it that way and then we'll get to the business, which is my formula. Bippity boppity plus business. Let's connect on a human level. And then we'll provide value and tactical insight in the way that you need to and crave for both your company and your audience.

So let's talk about some of those features within your show. So you've got some rapid fire questions, and I love that one of the questions. So you are not shy about your mission. Okay, so you've got an ask from the beginning. It's right in your description and it's right in your intro episode. Like, it's all there, your ask is to get into that Cinderella suite, which I can tell you is like every little girl stream, because I have three daughters. And so, yeah, so everyone wants to get into that Cinderella suite and you ask that as one of your rapid fire questions. Just knowing that one day you're going to hit on the one person that can make it happen. And I just love that. But I think that's a hard hitting business strategy. It's like your business focus is a part of what so many people don't do well on their podcast, don't do well in their content strategy, and don't do well in their business branding.

Yeah, that's something I learned as a part of my prior experience at the agency, which is people will more likely consume your content if they feel you are a part of their journey. So whatever journey it is you are going on, you need to involve your audience with that. Now, for me, when I was first starting out the podcast, I didn't really know what my journey was. I didn't even plan on starting my own business at the time. I had no idea. But I just knew that if I kept asking the right person to get me into that Cinderella suite, more likely than not, that person's probably a big shot.

That's right.

I'm sure it means that they're up there, they're doing great for themselves. But I wanted to take listeners on some kind of journey, so I just kind of created one. So, you know, maybe by the hundredth episode I get to go there and then everyone celebrates. Wow, we made it. And I'm not going to lie, I was actually inspired by this concept by a YouTuber back in the day. I love YouTube. I consume it so much. There was this OG YouTuber, like back in 2008, his name was Dave something. Can't remember, but he always made parodies about wanting to meet Hannah Montana. I don't know why. He just like. It was this shtick that he kept doing and he would weave it throughout his conversations or his content. And by the 200th episode, when he made a million subscribers, he got to meet Miley Cyrus. It was amazing, but it's like everyone was excited, like. And that was the first part of what opened up a second chapter of his career because it created that engagement and that following. People want to see what's going to happen next. I think another thing that goes into that is something that I learned from a really wonderful podcaster and show writer. His name is Jay Akunzo. He has a podcast called Unthinkable and he's produced some amazing shows. And I had the opportunity to briefly get to learn from him and take his course and my prior role. And he always said that storytelling cannot exist without creating tension. If there is no tension, if there's no hook, if there's nothing that makes me want to understand why I'm listening to keep me around, then there's no story. So that's a key element in podcasting, which I am trying my best to implement myself. I'm, I'm not 100% great at it, but the awareness being there is the first step. And I don't think a lot of people even have the awareness of the content that you have on your podcast is a story. It doesn't matter what conversation you're having, there's always a story to be told and to be found. How are you going to create the tension? And what journey are you, are you going to take your listeners on to make them want to stick around for the long haul and the ride?

So, so I'm really curious now and I'm, I hadn't planned this question, but I'm totally going to ask it right now. So in your, you know, when you are working with your clients and when you are, you know, thinking about Disney in general, it's like, who's the real hero in these stories?

Right? That's the great question. The hero in the story for what you are trying to convey in your podcast depends on what you want to do for your personal brand or your business. If you are trying to promote yourself as a thought leader, maybe the hero isn't you, maybe it's your team around you and the lessons that you learned as a result. You want to take your listeners through the process of what it took for you to be who you are today. I always like to say no one wants to stick around for the I'm perfect and nothing ever happened. Wrong story.

We all know there's no fun in that, right?

But everyone loves a good underdog story. So if you're explaining to your audience to build your personal brand and your thought leadership that like, hey, I'm just like you, I had the same struggles as you did and I didn't know what to do. My team around me is what carried me and us together. We created X or Z and that's why we're successful in what we do.

And you know, I think really what you're saying, though, is that actually your listeners the hero so that, yes, if you, if you're putting, you know, or your Listener could be the hero. They may need to take the action, they may need to do the thing, they may need to join your community, whatever that is, but they could be the hero and that's what they need to hear.

Right?

And. But yet so many podcasters and so many shows are so self involved, such.

A frustration, so frustrating to me. I feel you on that. Because your content needs to create impact. How do we create impact? It's not about you. It's not about. No one gives two cahoots about you. They don't know you. You're not Oprah, you're not Joe Rogan. There's nothing that you've built around yourself for me to want to learn more about you. It's about the impact that you can make with your business or your audience and your podcast. What are they going to take away from the episode that makes them want to implement something that you said that makes them feel like you've changed their lives? And new hosts often sit there and talk at length about themselves when really they should be interviewing other people and putting them as the star. Because. I'm sorry, I mean, it's not very humble, you know, to like, I don't. It's just very little bragging, like to sit there and only talk about yourself. Like, I'm not going to be interested.

In that for the full. The reality is that while there are lots of success stories over there, right? I mean, like, there's no question. Joe Rogan, $120 million, he's laughing his way to the bank for being who he is. And that's totally fine. But it's rare.

It's rare.

Exactly. Rare. And it didn't have. And it happened with a combination of timing, luck and, you know, and the right kind of message at the right time and your chance of getting there are slim to none. So if you can't get there, then what's the most likelihood for you to be able to make that happen? And it is not by being self involved. It just isn't. It's because the world is looking for someone. I'm looking for someone who cares about me, right? Like, it's just the way it is when I'm listening, I'm making a choice to listen. But, you know, so here's the thing. So we at our company, we say again and again and again, I probably said it a million times on feed your brand. I don't know how many times I've said it here on the binge factor, but probably enough. Get your face off your cover. Art. However, Rita's is an exception and I want you to take a look at it. Okay. Rita's is an exception because she's created a character and it could be stalker. You have no idea that this is her until you go and you watch the video or you go to her website, you actually see that it is her. But she's created this Persona, this Mickey Mouse, Minnie Mouse looking outfit on and you know, and it's all about that. And it's perfect because it's kind of like insider knowledge when she realized that's her. So now we're in on it with her. That's a brilliant way to brand yourself and keep that sort of model of really, it's not about her that this, the podcast still isn't named the Rita show at the end of the day. So she's done it in that perfect balance between doing branding of your own and doing this outward facing. I'm here for you. Audience. Listen, take a listen, take a try.

I agree. I really struggle with the idea of just putting myself on my cover art because that's what I learned at the agency before. Especially in B2B. If you're not a comedy show, if you're not an entertainment show and you're really trying to network and gain interest in your industry, making yourself the I am, you know, so read Arisha show and this is all about me is not going to be really great to break out. My issue was I wanted to find the balance between how do I create a show that's about Disney, but I'm not going to get immediately copyright stricken and sued by Disney at the same time.

Right. I'm not going to put Minnie Mouse on there and end up getting shut down. Right.

Just casually put Mickey Ears on my podcast cover art and think it's okay. Because I'm really viewing this as a long game. For me, if it was just an enthusiast show, maybe I wouldn't care, but I want it to go somewhere. So for me it was like, what's the essence of what I'm trying to create? And, and how do I convey that? And like you said, polka dots. Nobody can sue me over polka dots. That's right.

They were around way before Minnie Mouse and they'll still be around later. Although I don't think she's going anywhere. You know, it amazes me how much amazing brand longevity she has. So we all need to learn from that. But you know, you're also using episode art and that's something that I want to point out to people. So Each one of her episodes has different art on it, and so it shows off her guest and it has the title on it. So she's actually, you know, it's not like it's super repetitive either when you're reading it in the feed or you're looking through her feedback of her show. So she's doing that combination of the two things that are going on. So I said I was going to do a little bit of on air coaching. I'm going to do it right now because I think it would be fun because we just talked about some of the really good things that you've got going on. And the thing that we don't always realize when we're focused on creativity and content and I'm a creative person, I'm a designer, I went to design school. I love the creative side of things. Sometimes when we focus on that, we forget that we're also playing a digital game. And there is the side of content where there are a whole ton of people out there who only play the game. That's what SEO is all about. Search engine optimization. Right. But those of us that are really talented and creative and got wonderful brands and got great voices that come across, we think it doesn't matter. But what happens is that there's a bot, there's a AI, there's a computer system, there's an algorithm that is controlling whether or not we get something seen. If we play that, if we did. And so if we don't play that game right to begin with, we aren't even being served up as an option. So then no one's going to find out how much greater you are than every other podcast out there. And you are, because I've heard a lot.

So.

So you know, that's not going to happen. So there are three things that I go over kind of, because we do podcast audits, I'm going to say we probably do like 10 a day, like live podcast audits.

10 a day.

And we probably do hundreds in a digital format. And pretty soon we're about to launch a product that'll do over a million and a half instantly. Yeah. So we've got that coming up. It's a little secret I haven't told anyone on the area here on the Binge doctor. So you get a little sneak preview of what's coming this fall. However, you know, with that in mind, we've analyzed what's really working and what's not. And here's the. The three key factors. The one that you're doing absolutely excellent is the title of your show. You've got the Bippity Boppity, which is fun eye catching. It's just what the community wants to see. You've got business as a keyword worked in there, and then you have a subtitle. So you know, that's awesome because you've got that kind of tacked on. So you've got the whole business side of it ongoing as well for you. So that's really working for you. That's great. But you have 4,000 characters to use in your show description, not your episode description. Those are fantastic too, and a lot longer than most people. But you're not using all 4,000 characters. You're only using about 400. And so keep what you have there and then add below it.

Okay?

And here's my key for you is go ahead and like transcribe and rewrite. Like just slightly, you know, mess with your intro episode. Like, there's no reason not to use the content you already created to make this happen, because the only person that's going to read that is a bottle. And here's where you want to work in more of that business stuff and the business kind of people you attract because you want your show to pop out not just as somebody typed in Disney. You want them to pop up because they're typing in content strategy and they're typing in how to start a podcast, like whatever it might be that those things work into that second section that's sort of below the fold, if you want to call it that. That's of course an old school. An old school term, but still digitally used because you have to click Read more and then, you know, and then you see the more the more is almost never read by anybody except the bot. So don't agonize over it. Just make sure you got all those good words in there for the right people. You want to attract the right types of businesses, maybe even name some of them. Because if I'm doing some subterfuge and I want to know what my competitors are doing, I might type them into the search engine.

That's very, very good insight that I did not think of before. That's why I like talking to cool people like you, Ms. Tracy.

I thought we'd have some fun together. So this, the second one that really, I think is critically important for you is the web link. So now this is your host. It's. I'm going to be mean about it in the industry and people are going to say, well, Tracy, you want to pod a ties you own a podcasting hosting company. So of course you think this way. And I, we specifically built this into our company and into our business in the way that we do it, because we think this is absolutely theft. Like these other companies shouldn't be able to get away with this. And that is that they are hijacking your website link. And so what happens is when you click the little world, that's what it looks on Google Podcasts and it kind of looks like a website is what it says on Apple. And so it's different. And I think it's a world as well in Spotify. And you click on that and it should take you to your website. It's supposed to take you to where you are in the World Wide Web, like that's what the image stands for. And instead it sends you to your host where it's an absolute duplicate listing of what's already on the podcast player that you just listen to. And it's not your website. Yeah, it didn't take you to bibbidi boppity biz.com, which it should. And they make it so difficult for you to find that. And they don't default to it. They make you go in, back in through the settings, find where it is and figure out how to change it. I mean, I had to build a video for clients with all the different players and I actually don't have who your host is. I don't think I have a video on it or I'd send it to you. But in that process I like. I mean, sometimes it's a two minute video just to show you where one link is so you can drop in your website URL. It shouldn't be allowed. You're paying them to host your show. They should not be allowed to hijack your traffic.

I had no idea that was happening, like at all. I'm not gonna lie. Yeah.

And I can't see this on some of the players that I listen to, but it probably, and that's the third thing to check. It's probably happening on an episode level as well. And there are some players out there that do it on the episode level. There are some that make it a little bit easier to at least see the blog link for your episode. And so that's what I'm, that's the other thing that I'm really going to say to you is like the biggest opportunity for your business building and sending traffic to your website and getting traffic to your business is the blog. And you're not doing that part yet. And so if you want a real full content strategy, it should be video, audio, blog, and social share. Like, it should be all of those things. And all you have to do is record the one thing you're doing already which is brilliantly packed with things. So this is. So I hope that helped to kind of just like give you a little bit of quick mentorship on this. But when you fix those things, like, it's gonna be more powerful, that the podcast is going to work harder for you than you do for it.

No, this is the kind of boost that we need. And I'm very open to this type of coaching and feedback because when we're in it every day, it's hard to see it sometimes. Right? So it's like I could sit there and look at somebody else's thing and be like, do X, Y and Z. But then you have to be able to look at yourself and be like, oh, wait, what am I doing?

Well, and this is the thing is, like, your podcast might be wildly successful in terms of download numbers and you're not doing any of the things I said, but it might be because you had a tremendous following ahead of time and you, you know, you're great on social influence and you push out your podcast really well in that one thing that you. And that's what's driving it. So you don't think you need to fix any of these other things. You don't think they're necessary. But for us, what we found is that, look, we have, we have, we've launched over a thousand shows, so we have a pattern of behavior where we see it's not working for this group of people, why isn't it working? And so when we hit 200 podcasts, that's when we sat down to study the pattern. And when we said, when we do this over here and we have transfer clients who come in and we didn't offer them a fix. So when we set up these shows, they did amazing. But when we transferred somebody in and they already had a low, you know, 400 character count description, and our clients didn't, there's this significant difference in their download numbers, in their growth pace. And so we said, well, what if we fixed it? What happens then? So then we fix them. We see the pattern of how much percentage wise, that that changes. See, this is the thing. I don't want to do something that's not going to be worth my effort.

Effort, Right. It's like if we already made the website, we're trying to work on it and no one's seeing it. Why did we. Why are we paying for it? Why are we losing it?

Exactly.

So. So, yeah.

So that's why, you know. You know when we talk about being a strategist, right? Like, we want to connect all the pieces together of all this thing that we're building so that our brand, I mean, that's what's brilliant about Disney. Right. Like, everything is intentional, everything is orchestrated, everything is interrelated.

Absolutely.

And I love that. That's one of my favorite things about Disney, to be honest with you. It's like the fact that everything is so interrelated. And I'll never forget I was pregnant with my youngest when Frozen came out. Yes. And they totally screwed up that holiday with merchandise. Like, they did not have it ready and available. I'm, like, super pregnant. And, well, I mean, I felt like super pregnant. I really wasn't. I still had four months to go.

But, yeah, I was like, super preggers, nonetheless.

Is. I felt like it. Yeah. Sitting in the movie theater watching Frozen, having my toddler coming, going like, I want her dress. I want this. And I'm like, searching. And I'm like, it's not on Amazon. It's not in the Disney Store. What are we going to do? Christmas is around the corner, like, panicking. What are we going to do? I'm going to have to make this. I'm going to kill Disney. Like, you know, that kind of thing.

Right.

So when we don't have those things, like, there for people when they're ready for it. Wow. We're missing a sale. Right?

Yeah.

I don't want to miss a sale. I don't want to miss a client. I don't want you to miss a lead.

I'm there for that. I wanted to ask you something, touch on the blog aspect a moment, because this is a little bit of a debate I've heard for the podcasters that do blog to transcribe and upload or to not and create a new post. I heard. I want to know your perspective, because some people are like, don't just transcribe it and then post it up as a blog. And then some people are like, no, do it. It doesn't matter. Do it. You know what I mean? So I just want to hear your perspective on that.

So I accidentally discovered this, and so I accidentally did it right from my. With my first podcast. And it was because I was too busy. So I'm a writer. My podcast, my first podcast, I told you was on 3D printing. Got me my Ink column and I wrote a column for inc. Magazine for four years on innovation, on product design called By Design. And I was busy doing that. And so I was supposed to. I hired this website company, and they were going to build tremendous content, SEO for me, and my job was to fill it. Before we launched with 40 blogs. Now I had 20 already written, so I had to write 20 new ones. But I'm now writing these articles because I had just gotten a job at inc. And so I was like, I don't have time for this. What am I going to do? And I was like, we have all these 3D print podcasts. What if I transcribed them? And, like, just did it? And so what I did was I transcribed them. I made them look like a blog and didn't do timestamps or Tracy says, Rita says, like, you know, Rita Colon didn't do any of that. But I used the transcription cleaned up as is, and I had a team member who did it, and I had the team member load them in the website. And they weren't supposed to publish them. They were just supposed to put them in draft. And. And then I was going to go through and rewrite them, live on this thing and shorten them and write an article from there. Like, that's what I was going to do. But she accidentally published them, and they went early. And I had not realized that that had happened. And it was still my job to go behind the scenes. And the website company said, hey, there's this article that's going to come out about you in Forbes magazine, about your podcast. We want to make the website live, so it's in time with that. So we're going to turn it on this week. And I was like, okay, fine. And I was like, oh, crap, I don't have time. It's Halloween. It was Halloween week. Yeah. I was like, I don't have time. I got kids going to Halloween. I'm making costumes, like, the whole thing. I'm that kind of mom. And so, like, yeah, my mom was.

Also that kind of mom, too.

And so it went live with. With 20 transcripts. And I was like, I was upset, but the web. So I call. So. And I didn't notice for over a week. And they call me and say, hey, we noticed this happen. We noticed that you have all these and that these are, like, transcripts. And I said, oh, my gosh. They went live. Like, I freaked out. And they said, you know what? I don't want you to take them down, because we think that would do more damage to the website. And let's, let's leave them up for a couple of months and then you can rewrite in a separate article. Just don't use the same title and rewrite in a separate article, your article version of that. And so I still got too busy. I only did about 10 of them instead of 20 of them over the course of three months. But January, they call me and they say, I can't believe what this. What happened? Your site came out of the Google Sandbox, which happens when you have a brand new URL that's never been used before. And so it comes out of the Google Sandbox and it's ranking in the, in the like hundreds of thousands of. So instead, you know, there's billions of websites ranking under a million and it's like, no website starts under a million. It's like happen. And it pretty much, it kept, kept growing and growing and growing from there. And so we were getting like tens of thousands of keywords associated with US organic traffic. We were getting podcast listeners from it. Shortly after that, we hit 100,000 listeners a month. Like it was just crazy that a cascade that happened. And it all happened because of that. And we could clearly see the difference in the ranking between the transcript ones versus the articles I wrote. Like, they ranked hardly at all. So what we discovered, and now we've done it for thousands of people. So like, it's like a little bit different now. We've really dialed it in. What we discovered is if you transcribe but don't use timestamp stamps and don't use the names on there, clean it up enough so you don't have like double language. Because sometimes we say things, we repeat ourselves twice. So clean it up a little bit for that. But do not edit the verbal patterning that is it. We call it verbal SEO, verbal Search Engine optimization. And then do the smart things that you should know to do if you're a blogger at all, where you create like H2 tags and headings and put images in, break up every other paragraph. A copy with something like a tweetable or an image, use captions on your image that have a keyword tag in them. Like, those are some of the typical blog things. Like if you look@the bingefactor.com and you look at the episode here with Rita the Bippity Boppity Business episode, you're going to see exactly how to do it because it's exactly the format. We have our great header graphic, which is our episode art. Like it's all there for you. The Podcast is there, the video's there. Like everything's built into this page. And what it does also is it makes the page sticky because 90% of the people won't read it. They will stop at the podcast player and click play or watch the video if they're video people and click play. And then they'll still be on the page for 30 minutes, 40 minutes, right. Whatever it is, the length of your show, well, that helps. That's how we do it. So I, I can clearly tell you that there is no way the other way works. And it's a lot more work and more money. If you're going to have a ghostwriter or you're going to rewrite it, it takes me a whole lot longer and I've been writing for decades to write an 800 word article than it does to post a 3,000 word transcription.

That's so cool to hear your perspective on that because of the experience that you have. Obviously the numbers speak for themselves. It's not a debate on idea or theory, it's just from execution and seeing it. And I like the fact that, you know, I do love a good blog post with the podcast on it because we want to increase the amount of time somebody spends on your website that's factored into how great your website is and the engagement of your website. We don't, we want to reduce the drop off rate of people bouncing. So I think just getting over that perfectionism in my brain that you had to of being like it needs to be.

Right.

So now what I do actually is I use, and I still write articles and I sometimes use ghostwriters. I don't have time. I'm the CEO of a company with 100 employees, right? Like, you know, I'm busy. So what we do is we have a ghostwriter or I write an article and then seed it out in an alternative publication, lead it back to the podcast, lead it back to the original blog, the original interview. And so that actually will happen here. So in Authority magazine there will be a feature on Rita and that will happen out there so that it points back to the original YouTube and it points back to the original podcast. And so it's going to increase the listenership and boost it in a second way with an outside audience because that's the benefit. I mean I can write it on my blog, but I mean those first 20 blogs that I told you that I already had, those first 20 blogs, nobody read but my dad because I had no traffic to my website. That's why I hired that Company, right?

Yes.

I knew I was writing good articles and the few people that did read it, loved it, loved them. Or I would send it off to a client and they'd rave about it.

But if I couldn't get them to.

Read it, what was the point?

Exactly.

So if we put our good, our article versions out in places where it can gain you new audience, then you're going to help yourself more. So why not do that?

Why not do that? Listen, Tracy here is spitting the facts and the knowledge, like, so I feel.

For you that there has got to be like a bifidi boppity article and like feature column somewhere. I think it's gonna happen.

I think so too, eventually. But you know what, if you put.

It in a business journal and not a travel journal, like, that would be unique, right?

Yes. That's the thing at the end of the day. And it kind of comes back to the beginning of all of my journey, which is how do I talk about what I love but not be just another Disney enthusiast travel blogger? Because there's a lot of competition in that niche, but there's not a lot of wackos like me out there that.

Are like, oh, Disney, but let's talk about the business of it, right? Yes, yes, absolutely. Well, you know, I love that you're doing the three questions like we do here. So I'm gonna hit my three questions and then I want to talk about how you use yours. So how do you get great guests? Because you have had some amazing guests. I mean, Loungefly, like that, that's. I mean, I'm in awe. I probably have quite a few Loungefly bags. I should be embarrassed to. To admit how many. How much money I might have spent on all of that, but I'm not, because they're so cool.

Honestly, it is. My LinkedIn strategy is I could be posting on Instagram all the time. I could be posting on Facebook all the time. But for me, since my audience is focused on B2B, I would rather spend more of my time creating more consistent content and connecting on LinkedIn, which can be a little tricky for me because there, it's. There's just so many content options out there where you can post, but I'm just trying to be where my ideal client or ideal audience is. So like you said, we can post everywhere, all the time, but if it's not serving the purpose of what we want to do, then what's the point? Long story short, that being said, loungefly was just. It just kind of happened. Okay? It was, it was One of those experiences where I was like, do they know that, like I'm just Rita, like, what's going on? They reached out to me. They found my website.

That's such a good sign that you are on your way to that Cinderella suite. I'm telling you, this is a good sign.

They found my website, which I almost didn't make because it was me figuring it out on my own. I cried and like ate Cheetos while trying to make it because I didn't know what the heck I was doing. But I was determined because I knew the value of having my own IP in an owned place, my owned media somewhere. Figured it out. And then I was just started posting a lot on LinkedIn. And what I started doing is I started adding folks in high end publication magazines like PR reps on LinkedIn. And I wouldn't really message them, but I would just add them and keep posting. And if they followed me back, they would start to watch my feed of what I created on LinkedIn. But I guess because it was. LinkedIn has this cool thing where so if you followed me on LinkedIn you would see all my content, but if your friend didn't follow me but saw that you interacted with me on LinkedIn, it would actually show that content to them if I was tagged in the post. So the algorithm has an interesting way of gaining reach. There's a really high organic reach on LinkedIn that's unlike any other platform right now.

Anyway, I think you're tapping into though, I guarantee you, because you've talked about other brands, you probably tagged them in your post because I know you're smart about it. I've watched your. I've watched your LinkedIn too.

Yeah.

And so if you tag those other brands and Loungefly is like, we want to be featured too.

Yeah.

Then you're. That's where that PR association strategy is. They're modeling and following other people and they say they can't have that their client better get the same coverage.

Right. But here is the best part of all of this. This PR rep was having trouble finding someone to interview their VP of creative. They wanted somebody that could understand the business of what they do, but also was a fan of the product and the consumer. She said that she searched Disney business in Google and I was the first podcast that came up. So.

So see, you're winning the SEO game already and you don't even have the blog strategy in place and all of these other things that we were talking about, but you're already winning it because podcasts are showing up.

Yes. Because I made a very large effort to make sure that my podcast was also on Google because I noticed that even if my website wasn't ranking, podcasts are showing up in Google really high in the search engine. So I was like, yeah, that's great. But she said, I looked up Disney business. I saw you had a little cartoon version of yourself on your website, and I just wanted to, you know, schedule a meet and greet. We did all these conversations. I got to meet with the vp, and it wasn't until after everything that she was set up. She was like, so how many followers do you have on Instagram? I just got a check and I was like, to break it to you, but like, you know, Instagram's not my strong suit. I'm a link. I'm a LinkedIn micro influencer. I'm not necessarily on.

But I think what happened is I, because of the way I presented myself, my branding, my messaging, my professionalism, they just assumed that I was an extremely, like, up there, up there influencer, which is a blessing for me. I mean, but it made me want to do the best work that I possibly could to at least show them that the chance that they gave me to interview their VP of Creative was going to be worth it. So it was like a fluke, plus some actual intention and hard work behind it. I think it's the formula of success that many people experience. I was listening to a Disney animator speak at PodFest, and he talked about his ideal for what he thinks success is in this industry. And he says it's a combination of really hard work, the ability to feel discomfort and still be okay with it, adapt, and the networking aspect, you know, wanting to network and get yourself out there. And then lastly, it was just a little luck at the end of the day, when all of those things align and you're consistent.

Sometimes consistency is the. Is the key. I really find that that's the weak link for most people is why we have such a high pod fade rate. Right. The weak link is they can't be consistent about something. They aren't patient enough to give it the time it's needed.

Yes. And so my consistency in the beginning, and it ended up being a really cool conversation. I mean, I get to walk around the Disney stores and be like, I got to talk to the person that designed this bag.

How cool is that? I know, I love it. Well, so getting great guests, you have amazing guests. And. And what it feels like is exclusive access, which is really great that that feels that way. Even if that's actually not how it's coming across or how it's actually happening, but it feels that way to the listener, which is really awesome.

Yeah.

And, and I think that's going to keep serving you well because getting good guests get you more good guests. Right. So like that's going to get. So now the hardest part I think for everyone is how do I increase my listeners? What are you doing to grow the listener base?

Yes. So for me it's a combination of two things. The first is I am actively trying to, to post on LinkedIn and provide those tags of those individuals that are on the show. But I also try to provide them with some assets that they can share on their own page as well to bring in the listenership from their social media. So just being very intentional about, hey, like, I really need you to share this. I would love it, I'm creating it for you for free. Would you be open to sharing it on your page? But what I have done in the past, before I even present that ask of sharing the content, is I send them a thank you gift for being on the show and I provide a business card with like my QR code on the back of it as part of this, like I call it my Disney care package that I send them. So I send them like, you know, all the trinkets that they in the rapid fire question, if they mentioned they like Cinderella, I try to provide Cinderella things like in the thank you gift box and then I ask them to, you know, either leave me a review or I'm asking them to provide me a LinkedIn recommendation on my LinkedIn profile. Because the long term play of what I'd like to do is eventually I'd like to work either for or with Disney. And if I'm able to get the people on that show to leave me a LinkedIn referral on my page, it's probably gonna help my chances of getting a job at the company. So well.

But not just that it's reviews on ratings like really have so little to do with long term value to your podcast. Like it's really not going to do much there. No one's ever going to notice who made the review. Like, so you're never going to get in that. But in LinkedIn it's much smarter for you because if this executive over at Disney made this, you know, review of you of your show and referral for you, now that's actually something that they could see and say decide to hire you. So, you know, I think it has better business value for you to make that the call to action. So I think that's really brilliant, actually. So, yeah, yeah, think this is. This is going to go for you.

So.

And it should increase the right kind of listeners.

Right. And that's the other thing. It's like, because of that referral, this is the second part of gaining more listeners on my strategy. When I go to ask someone from their network to be on my show, they're more likely to say yes because their peer colleague has left that, you know, thumbs up approval on my page. So the biggest one for me was my very first guest was a really big one. He was the former VP of operations for all of Walt Disney World in Orlando, and he had a podcast. I find that people, other podcasters are.

A little easier to ask.

Right, exactly. That's the other thing. Like, even though he did what he did, he had another podcast and I had just been kind of casually building relationship and networking with him on LinkedIn. I'd send him messages, I'd ask him questions, I'd engage and like, with his content. So, you know, when it finally came time to ask him, he was just really sweet and he was open to it. And starting off with that guest, this bar was set high so that the guest after that would have a higher likelihood of kind of going in that.

Track, not asking the questions, like, how many Instagram followers. Right, right. They'll be like, so and so was on the show, so I need to be too.

Right.

Like, that's an easier one. Yeah, yeah.

And so just the long short of it is, even though I had a lot to do and I was working, I just tried to be intentional with who I built my relationships with and the kind of people that I wanted on my show, because there was a certain quality that I wanted to portray and presence I wanted to.

Well, and I think, you know, listeners out there, I want to point out that, you know, what Rita's saying is that her listener base doesn't actually matter. The download numbers don't. I mean, there are going to be certain cases where some company is going to say, well, unless you have a million downloads, I'm not going to be on your show. They're making a mistake there. But, you know, you're never going to change their mind, no matter what. But if you have the right listeners, you're going to get more work, you're going to get what you're looking for out of doing the show, and that's what's really. And the relationship you're building with the people that you invite on your show are more critically important to you than your overall download numbers at the end of the day. And that's a strategy, right? That's a content strategy in and of itself, right? Yeah.

The thing that I'm learning is, you know, as I'm going more into this process, is to try not to get too sucked in and vanity metrics of the downloads. It's not the amount of listeners, it's not the amount of likes, it's the quality of the listeners and the quality of the likes that align with what you want to do for, you know, your initiatives or your goals. Biggest example, I only have, like, 25 views on the YouTube video with that VP of creative. She was very kind, Liz De Silva. She told me in an Instagram message after thanking me for being on, you know, we said thank yous for being on the show. She's like, by the way, my friend Lisa watched the video, and she really liked it. And I was like, Lisa? She's like, yeah. You know, Lisa Frank, the designer? I was like, I'm sorry, Lisa? She's like, yeah, she loves your. Your content. And I just, like, got, like, goosebumps. I was like, okay, my job.

That is the best listener right there. Yeah. I'm like, so for those of you who don't know, Lisa Frank is like a. I mean, like, brand builder extraordinaire from, you know, a lot of our youth. So rainbows, unicorns, you name it. And it just, I mean, beautiful stuff.

So, yeah, so, I mean, that was just the first lesson that I had learned, that I didn't need to get discouraged about the amount of downloads. I just needed to try to be consistent and keep doing what I'm doing and try to network with the right people and try to have fun with it, too, all at the same time. I have to remind myself that this is something I love and take advice like yourself, which is like, get over the perfectionism of what you're doing. Get it done. Put your message out there. Connect with the right people. Because at the end of the day, you don't know where this journey could take you. And all you have to do is try, and you never know what'll happen.

I love it. I love it. Well, last question that I usually ask is about monetization. And what I really want to say here is that, you know, I don't think it's too early to talk monetization on your show. You're just not far enough into it. So, you know, but do you think about that when you're planning a show for your clients.

Clients, yes. So as far as monetization goes, there are, as you know, many avenues to, to make money from your show. You can either get a sponsor to sponsor an episode for you. You can either create a certain piece of an ad reel that like goes on somebody else's show and they pay you a certain amount of money to position that ad, or you can just do it as a business model for yourself. So for me, my strategy on monetization for podcasting isn't so much the ad and sponsorship side. It is my way of building relationships to incur revenue and leads for your business. So I use and promote a theory in marketing. It's called account based marketing. A lot of people use it and essentially what it is is you Write down your dream 100 clients that you most want to do business with and that you'd be least likely to get an appointment with or be able to work with. And instead of sending out spam messages and doing all of that, you really want to build a relationship. So ask them and those specific clients to be on your show and try to put them in your marketing funnel through that way instead. So the reason why is I feel that podcasting is the best way to build relationship to potentially create business for yourself or your company is because it creates an accelerated way to get someone to know, like and trust you. I mean, it changes all the time, but around seven touch points is what it takes for someone to make a sale with you. So if I am using each part of the podcasting process to get to know you, that those are all touch points, from the initial message to the meet and greet, to the interview itself, to the follow up, to sending them a gift, to making sure that they got the gift and then asking them for a referral on your show, to asking them a little bit later. Is there anyone, do you know, anyone that would be interested in being on my show? You know, always asking, like, who do you know that would be more likely to be a guest on my show? And then to just engaging with their content online. Even if they don't become your client, they're more likely to refer someone to be your client. So this strategy really works best for consultants and business. It works really great for business coaches. It works really great for people that provide a software solution for business services.

So if you are anyone who has something complex. Yeah, exactly, like loan like that requires multiple conversations. If you're selling, you know, a 1999 thing, that's not, that's probably not the Best strategy.

Exactly. Exactly. So that's really where I shine the most. And it's how I have been able to grow my business, personal business as well. So I'm sure Tracy probably has much more experience and ads and sponsorships in that regard.

Honestly, like, that's not. I mean, people think that because of our business, but that's actually not the case because. Because they won't make it to that point and most of them won't. I mean, less than 2% of the podcasts out there even qualify for advertisements and sponsorships. So I look at that and say, well, if I don't build an alternative monetization ahead of time, you're never going to be patient enough to get to that point, if that' really what you say you want.

Yes.

And so I, I hope along the way that my clients will bail on that strategy. To be honest with you, like, I. Because I think it's the worst strategy. Like, it's, you know, it's an entertainment broadcast media model. It's not a business podcast model, and it's not. Not who my clients are, but they're, you know, like, I want to be the next Joe Rogan. Well, okay, here's what it's going to take, and I just don't think you're going to be able to do it. So let's build some of these other things in. Like, yeah, it actually takes a lot.

More work than people think to get these. Of sponsors and ads and sometimes the.

Whole business in and of itself. Right, right. If you think getting guests is bad, try getting sponsors.

Right. And then, like, sometimes the money you make for them from those kinds of deals are just like, nominal at the end of the day.

But I even pay my expenses. Yeah, but against.

I guess the, you know, the really, the thing that I want to convey is that even though we understand this notion that having a guest on our podcast could lead potentially to business, this, It's a really hard sell for a lot of people and B2B and in corporate, because they want to see the immediate results. But I just can't stress enough that anything within this industry is a long game play. And it does take authentic time to build a relationship with that individual. Because even if you don't make a sale with that individual, you're increasing your brand affinity and word of mouth for your business. The likelihood of that is even better. I mean, something I've really been thinking about. It doesn't matter how amazing your podcast is. It doesn't matter how great your branding and your cover Art and your logo is if you are not taking the effort to build genuine relationship with people and are a great person yourself and you're trying to provide value and make impact and every opportunity that you have, people are going to see right through all of that other stuff. So before you work on your podcast, before you make your website pretty, think about what it is you are trying to do for your industry, for the world. What is your why? What is genuinely going to make you want to wake up every morning and do it over and over and over again so that people can see you in your best light. So that you can build your personal brand with authenticity and create that positive reputation for yourself. So that when you do create the podcast, the branding, the website, everything that goes with it, people won't see right through it. Facebook just rebranded. Do we care? No, we know exactly, exactly.

We know who they are. Name change or not, Right?

Exactly.

Well, you know, Rita, I am so amazed and I gotta hit your binge.

Factor before we go here because I.

Haven'T done that yet. I mean, I already established this from the beginning just from listening to the show, but I always try to get through some of our interview to say, does this confirm everything? So here, here's your binge factor that you know. Do not let the princess voice, the Minnie Mouse polka dots and Minnie Mouse giggle fool you. This is some hard hitting business strategies at Bippity Boppity Business. And she, this girl means business.

Yes.

So this is why you are not going to want to miss the show. Make sure you check it out and make sure you go to the blog post for this episode@the bingefactor.com so you can get all the connections to my favorite shows, my favorite ones of the Bibbidi Boppity Business podcast because you had some great guests that just resonated with me. So I'll share them with you. And Rita, thank you so much for bringing your podcast vision, being a content strategist and I really cannot wait to see more of your clients come through and change the landscape of the quality of what we see out here in podcasting.

Wow, what a pleasure and amazing opportunity this was. I am by proxy inspired through you and your knowledge and experience. So yeah, I mean, if you guys want to change the way you do podcasting too and create that consistency for yourself, I mean, you should probably check out Tracy. She clearly knows what she's doing. Well, thank you, I appreciate that.

Now, now before we completely close out here, I am headed to Disney World.

Yes, ma'. Am.

And I'm no joke. 25 family members of my husband's side of the family. 25 family members, and I think 10 of them are kids between the ages of 16 and 6. Okay, so what do I not want to miss?

Okay.

It's the one thing I can't miss.

One precursor question for you. Yep. Do you have what I call the perfect ratio of adult to child? My theory is that at Disney world, for every one child, there should be.

Two adults, sometimes three. I think for a one to one, maybe a one and a half to one, but I think. Okay. Yeah. I mean, luckily, two of our children are actually 27.

Okay, good.

Okay.

So we're good. We're good. Okay. The only reason I ask is because I've seen some things at Disney, and I'm like, y' all needed some help. God bless you. Yeah. Okay.

No.

What you need to make sure that you do not miss. I'm gonna hate myself for saying this, but the Magic Kingdom fireworks are actually not the best fireworks right now.

Okay.

So I'm just saying it right now. They changed the fireworks show at Magic Kingdom. It's good, but it's not.

Not.

It's not great for that many people in your group to watch because there's a lot of projections that you have to see on the screen in order to understand what's happening with the fireworks show. Epcot, you have to watch the harmonious show at Epcot. I cried when I watched it. It was really pretty sure that's on.

Our list, but I will double check that. Yeah. Oh, my gosh. Thank you for that awesome tip. I have to say that, like, you know, growing up 15 minutes from Disneyland.

Right.

Like, you know, because I grew up just down the freeway, and it's always been this, like, pop in, do something, like, have some fun. It's spontaneous. Disney World is not spontaneous.

No, it's a plan thing. I'm actually going in August, too, so.

If you're there the first week, let's meet up, because I would love to see you in person, but otherwise, I'll be headed out after that.

So.

Yeah.

And I will say one more thing. Make sure to take a break in the middle of the day in the lawn in front of the Magic Kingdom Castle Mobile. Order your Starbucks or your snacks so that you do not wait in line. The app has an option for that. Oh, good.

I'm so glad to hear that.

So mobile, order the food and then take a break around, like, 2 to 3. But then also know it does rain, so it's okay to Take midday naps. I am a huge, huge. Just, like, do it. Take the nap. Everyone will be better after.

So. Yeah, that's so true. Yeah, we did July once before when my other. My. My oldest daughter was young. And, yeah, we had take the midday nap because she needed it, but also because every day it rained. And so, like, there was no choice. You're like, either I'm going to get all wet, or I'm just going to go take a nap and everybody will be fine afterwards.

So I've openly napped in the lawn in front of Magic Kingdom, and I needed the naps myself, too. Great, great tip.

I might have to bring a little towel with me so that everywhere we go, we could just, like, all cover up. I love it. I love it. Thank you so much, Rita. It has been such a pleasure to have you, and I look forward to catching up with you maybe in a year. And we'll see where you're going and how things are happening. And if you got into that Cinderella castle.

Absolutely. I'll let you know.

Thank you so much, Tracy.

I told you it was going to be a lot of fun. Rita is a trip. Her giggle just cracks me up, and I love the fun that she has. She's got that wonderful voice that just kind of makes you feel bubbly and good inside. And. And that is really working for her in this podcast. You know, there's a lot of this Disney adulting going on, so she's tapping into a trend on top of everything. And, you know, I just couldn't find a single thing that I didn't love about what she's doing. And that's pretty hard for me. I mean, I have to say that there's, like, so much in all these podcasts that I review and I look at. And while I. I do rave about their good points here, you know, there's a lot on the other side where I'm like, they didn't do this so well, or they didn't do that so well. But I think that just the overall structure, content of her show is really well done. She's a great interviewer, and all of those things are really working for her now. You know, of course, like any podcast, there's always something technical that you can fix. She and I talked about some of those things, like using a 4000 character description and doing different things with their. With her web links and stuff like that. But these are tactical, detailed, nitpicky things that once you've mastered the great and most important side of creating great content, then you can move on to all these other things and just add them to your repertoire and just really improve what's going on there. And that's what she's got going on. So make sure you go to the blog post for this episode so you can connect with Rita so that you can listen to the Bippity Boppity Business podcast. Check it out for yourself. Enjoy yourself like I did. I found myself actually slowing down some of the episodes, which I don't often do, but I did that because there was just so many interesting interviews going on that I didn't want to speed through it. I really wanted to hear what these great creatives are doing. It's, you know, brought me back to my former world of product design and development and all kinds of fun stuff that I haven't done in a long time. So it really brought me flashbacks there. So I can't thank Rita enough for taking me on that journey with her by inviting me into the Bippity Boppity Business podcast. And I really hope she achieves her goal. So anyone out there is listening knows how to get into that Cinderella suite. I want you to reach out to Rita directly and make sure that you help her achieve her dream, because I'd love to see this be the outcome of her podcast. I'd love to see that absolutely happen. So hope you're having fun. I know I'm having a little fun time off. Hopefully by the time you hear this, I won't be wiped out and exhausted, but I might be. But I will be back, of course, next week. There will be no delay because we will still have podcasts. We still have them all in the queue. That's my favorite part about podcasting, is we get stack them up and get ready so we can take time off and make sure that we're ready for another wonderful Binge Factor episode and a great podcaster we can learn from. Thanks, everyone. See you soon.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting.

Success tips and tactics, please go to.

Thebingefactor.Com and be sure to look. Listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.