How to Effectively Reuse Podcast Guest Interviews to Boost Social Power and Show Value

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Hey everyone. Welcome to Feed you'd Brand. I'm Tracy Hazzard and this week we are in the midst of our podcast guesting week and we are talking about how to effectively reuse podcast guest interviews to boost social power and to boost your show value as well. Because at the end of the day, we want to get more listeners. That's the whole point of maybe us podcast guesting is to make sure we're getting new listeners. So how can we do this the most effectively? And what are some ways that we can repurpose our interviews? So this is for a host of a show, but you're also out there guest interviewing on other people's shows. And this is for if you only guest interview and you don't even have your own show yet. These are ways at which you can repurpose long term. So we're going to talk about three ways the three ways I recommend. And one is talking about the format of what you're going to do, how you're going to share it, like what it looks like when you share it. Another is where to embed it, where to use this so that it gives yourself authority value at the end of the day, and then where to share so that you get more conversion, more listeners to your show, if that's what your goal is, more book sales, more whatever it is that you wanted to sell by your podcast guesting. So that's what we want to we're going to talk about today Talk format. First, I'm guesting and I do a guest interview on someone's show. They typically send me an email and say, hey, your episode's live now. Sometimes they're really great at giving me assets. And what by assets? I mean they might give me a quote clip, they might give me a video clip, they might give me some things that I can use on social media to share out the episode.

I can tell you nine times out of ten, when I guest interview, when I do an interview on someone else's show, they give me nothing but the link to the audio version of it. So maybe Apple podcasts, sometimes they'll give me their hosting company's link. All of that is a terrible selection and terrible choice. So I don't want to do any of that. I don't want to share Apple, I don't want to share Spotify, I don't want to share somebody else's hosting company's page. I want to share that and tag that person who had me on their show. I want to give them as much value as possible when I share it because my reason for guesting on their show was that I wanted to appear side by side with them and create an authority value between the two and authority exchange between the two of us. So I can't do that if I'm giving all the traffic to a hosting company or giving all the traffic to Apple and Spotify. They don't need me to promote Apple and Spotify, Apple podcasts and Spotify podcasts. They don't need me to do that. They have enough money to do it for themselves. But so I want to do something more direct. So what I look for is if they send me an email and they don't have the right share links is I go and try to find it in their blog somewhere. Usually they do have a mention of it. Maybe they only have a blog role page, you know, where they have like the feed and they maybe have little, just little blurbs on it. That's okay. Wherever it is, I want to share it from there. First and foremost, if I'm going to share their show, that's what I'm going to share because it shares their entire show, not just the episode about me. Now if I'm going to go deeper than that and they gave me no social assets at all, they gave me nothing to share, then I'm going to send it to my team and. Or I'm going to create myself, right? Little clips of things. So if they've got a blog, it's fantastic. I'll be able to use that. If they've got a video that's on YouTube, I can share that. I have the ability to be able to take bits and pieces of this. And so what I will do is I'll create a quote graphic. I'll create a clip graphic, a video clip. I sometimes will do an audiogram if there's no actual video associated with it. So that's my goal is to do three styles of post plus then just a straight. I'm going to sell it share of the episode, which is what I said to you before, I'd share their blog page if it exists. And so there's just the straight share. Then there might be a video clip teaser, which is like a 30 second spot. There might be an audiogram if I don't have a video clip. So if there's no visual that goes along with it, no actual live video, then I use the audiogram version of it. So it's one or the other. And then I will use quote graphics. So it might be something that I said, but more often it's something that they said. And so that's what we do at Productize really well is we actually make sure and send this on behalf of all of our clients so that as hosts, they're sending out all these share assets ahead of time and their guests don't have to work very hard at it at all. They just have exactly what they need to share. So I'm going to model that same process. And so I'm going to create those things. Now that means that I have to do a bit of work to share it, but it's worth it because if I took the time to go on somebody's show and that show was worth it to me to spend my time, then I want to get a full return on investment for that. So that means that I need to take the time to create social share assets. I need to create social shares of their show. Now that might not mean immediate. I don't worry about that. I mean, they publish their show and if I don't get to sharing it because I need a week or so to make all of these social media assets, then I take my week because it's way better for me to promote that show in a really great way and give all types of multimedia ways for people on social media to engage with that show is way better than me just doing a quick share and then forgetting about it and then never doing it again. How many of you as hosts had that happen where guests don't share anything at all? And why have someone on your show if they're not going to be good at sharing? Right? So we always say here at Potter Diet, caring is sharing. And so if you're going to be a good guest and you care about being a good guest, and you care about the value that it's going to bring you and your business, then you need to share well. And if that means taking the time to create the proper assets, then do it. So that's the first thing that we always do is we make sure that we have the proper formats for sharing. Everything that we're doing what we can to Create the highest authority and direct connection to the host of the show. That means trying to use their blog if possible, trying to use their website and also making sure that when we do share it on social media, we tag them properly. And so we use at whoever they are and hashtags, whatever we need to do to make sure that we're getting proper association with them. So make sure you're friending and liking or sharing properly with all of the hosts and shows that you've been on. So make sure that you have their social media accounts connected to yours. That's that number one area of proper repurposing is also proper promotion. And that's where you're going to get the most social power from your guest interviews, from your podcast guest interviews.

So now let's talk about embedding. Because at the end of the day, the next thing I want to do is create a lot of power in my website, promote myself, use. This is outside publicity on my press page, on my main page of my website, wherever it needs to be, to make sure that I'm getting proper authority and proper PR power, publicity power from all those guest podcast guest interviews that I'm doing. So I wanna make sure that I'm doing that. So the proper way to do this is to make sure that you're putting into both your blog and your press page a link, a promotion, a post about this guest interview. So the, the proper way that, the way that we do it is we have a showcaster player. It's something that we have, it's a podcast player. So we take the episode and we insert it into a special feed which you're able to use behind the scenes at Pottitize. And next week Tom's going to come through and he's going to talk more about physically how that works. So you might want to stay tuned to the next episode. What we're really doing is we're creating a playing feed of all of the guest interviews we've ever done. Now you can go check this out@tracyhazard.com and that's hazard with two Zs and there's no E, there's a Y, T R a C, Y H, a Z, Z A R, D Com. You can go look at the press page, the about me page, and you'll be able to see in the press section. Cause that whole website is really like a speaker website. You can kind of look at it as an example of that, but you'll be able to see how we use the showcaster player in there. Under the tab called Getting Interviewed. And so it is all the places that I've interviewed and they're all in one place. So that if someone's looking to say, wow, how great is Tracy? Is she going to be a really good speaker at our event? They can go through that and they can listen to a bunch of people's interviews of me to get a better sense of it. It's not just promoting my own show, it's promoting me on other people's shows and it's giving press mentions of that. Additionally, there's blogs below each one of them that are created and we have to be careful with how we do the blogs because we can't create duplicate content. So there are rules about how to do that. So make sure you know what you're doing there. But we do. So we create full length blogs, but you can just create a blog short where it's just an image of something that has to do with the episode. Maybe it's some of those social media clips that you now consolidate onto a blog page for yourself and a little blurb about the show and the host so that there's a direct connection to this page to that person. So there's an actual link to the page on their website for this person or to their general website. So people know who this host is, what their show is, and there's a direct connection from your website to their website. And hopefully they're doing that back to you because they put a link in their blog for you as well. And so there's a link back from their post to you. Now you've got what you call high powered cross links going on your website. This is going to create an a higher Google authority value, so it creates domain authority over the long term. And this is highly valuable because the more you guest on other people's shows, the more these cross links happen, the better off for both of you it is. So this is a win, win for everybody. So we want to make sure to do this. So this is it, Showcaster. So we have a quick, easy player because if someone plays it on their website, they're sitting on our website for the entire length of that episode and they're seeing all the other things on our website. So isn't that better? If they come back to me and then I could sell them a book, I could sell them courses, they could see the other things, hit my contact form, invite me to speak at their event. All of those things are available if I get them to my site for this. So that's why we do this embed process of making sure that we are sharing and embedding every single guest interview that we do on our own websites. And you might just do it in the about me section of your site. You may actually have a press page, you may have a blog category that's called press whatever you want to do. There's so many ways to kind of organize that within your website. But just making sure that it's there is the critical factor. Now the third thing that I said I was going to talk about was the where you can put things in to get more conversion, right? So of course social media matters. I talked about that at the beginning, social sharing matters. But remember that if you're really busy, you've got so much going on, going to the place where it's going to mean the most is the most important thing to do. So picking one social media, if that's all that you can do, then make that the place where you're most likely to convert into your own clients, into your own book sales, into your own conversion for whatever it is that you were using podcast guesting as a promotion for. So using these guest interviews in the proper place so you can get the most value for it is more important than being everywhere. So that's the first thing I want you to think about. Remember blog, and not just the press page, because the blog is going to give you long term relevance and searchability. Because when someone searches my name on Google, Google prefers to give them what somebody else says about me versus my stuff first, right? Versus my own website. That's my own self promotion.

We want to make sure that, that everything's going really well there. And that's why these blogs are so critically important. Because when we embed them like this, and we're embedding somebody else's video and somebody else's podcast, that's giving us more outside credibility. So that's important. And then the last thing is I like to also do a YouTube playlist. And so because YouTube is its own search engine and it has its own power. So if your interview was a videocast or done in video first, and There is a YouTube video existing of it, you can create a playlist within your own channel where you're essentially putting into that playlist videos from across YouTube. They do not have to be your own video for you to add it to a playlist. You can add it from anybody else's channel and just create a playlist. It's kind of like my favorites or something like that. So you can create a YouTube playlist of your getting interviewed. So if you go to YouTube, you type Tracy Hazard getting interviewed, you'll actually get to my YouTube playlist. So you could type in Tracy Hazard interviews and you'd probably still get there because of all the tagging and everything that's right there. So this is a great way for you to be able to use YouTube. And then you can also embed that playlist into your press page later if you want to get a little fancier, put it in your homepage, wherever your about you kind of information is. That's a great place to put this playlist from YouTube. So if you don't want to do a audio player, you could do a video player like this, a video playlist. So YouTube is a fantastic other third place for you to get more conversion, more plays on it. So we just got some reports about how long content is relevant and YouTube content lasts about 20 days or more as relevancy. So that means that it's searchable and it's going to come up very frequently within the first 20 days of it being posted. So this is something to keep. And remember that YouTube has longer term relevancy than let's say Twitter, which lasts about 15 minutes. So making sure that you're doing that YouTube playlist is a great idea. So this is how we effectively reuse podcast guest interviews to boost our social power and to really get value in who we are, who our show is, if that's what we're trying to promote. Our books are creating a higher authority level. So I hope this helps you figure out what to do with all those guest interviews. And remember, it's never too late to repurpose and reuse, even if it was an interview from a year ago. Go ahead and do this because it's new to a YouTube playlist, it's new to your website, it's new to Google, and that's what's really going to matter. It's new to the new people who are finding you, who might want to invite you to speak, who might want to invite you to guest on their show, who might want to hire you, buy your books, buy your course, whatever that is. It's new to them. So reusing these things now, it's never too late to do that. So thanks everyone for listening. I'm Tracy Hazzard and I'll be back not next week, but probably the week after. But next week we will have more on how to create showcasters and separated feeds. The nitty gritty of how that works and demos from my partner Tom on how to do this so that you can create these wonderful website embeds. Thanks everyone for listening. We'll be back next time with another feed your brand.

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