How To Repurpose Livestream Content As Podcast Episode To Save Time?

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to feed your brand with smart cut tactics proven to cast your original voice to the world.

Welcome, everybody. Today, Tracy and I are going to talk about.

Repurposing webinars, summits and live streams as podcast episodes. We want to talk about the opportunities of doing that and some tips and strategies for doing that and doing it well. And even maybe if you didn't intend to do it when you started the live stream, how you could even repurpose it after the fact. So lots to discuss today, so I hope you enjoy that. So, Tracy, are we gonna repurpose this as a podcast? Do we want to, like, do a, like a start to the podcast?

Yeah, we can demo it while we're doing it.

How about that?

All right, so normally we're doing it as it. There's an option here, right? There's an option here to go, hey, welcome to feed your brand. And you use the name of your podcast at the beginning, but if you're doing a webinar or a specific live stream that it's not conducive to doing that, you may want to do a separate intro outro that you record after the fact that sets this up. So that's one way to do it. We're going to model the way where you're doing it all in one context.

We're going to do it because we want to include all this information in that well, and just demo the one take thing, which we do a lot of the time.

So in this particular case, we actually are going to start our episode back at where I said now, like, you know, whatever, because we have a professional intro on our show. If you don't have a professional intro on your show that says, hey, you're at the feed your brand podcast, here's your host, Tom and Tracy. Like that's. Then that's not a good thing for you, right? Then you have to start it out with welcome to the whatever, but we don't need to do that. So we're actually going to have our episode air so that it revealing this sort of behind the curtain look that we're giving you right now. So ours will start from the words when I said now, if you're right doing that if you're doing this live, you have the options. Right. So we're giving you a little sneak peek into that. If we were doing it as if we were going to model it for those of you. So we would say, hey, welcome to Feed. You'd brand. I'm Tracy Hazzard.

And I'm Tom Hazzard. And yes, we usually actually would stop if this was already recording here on Zoom, we would stop the recording and start a new one just before we did that. So we have a clean recording starting where we say, hey, everybody, welcome to feed your brand.

Right, right. So an option for you to do that is to also start live on Facebook, live on YouTube, live on, wherever you're going, start your live stream. And then when you're ready, like, set it up on the live stream, set it up on the webinar. Tell everybody you know, welcome to the webinar. So glad you're here. I'm going to take questions at the end, give them a setup for how it's going to work so that they recognize that you're not going to give them shout outs and comments along the way that you're going to deliver your content, and then you're going to come back to commenting, answering questions that you'll have time for that. And so just kind of set that up in the pre thing. Then you can turn your Zoom recording on and save your podcast recording separate so the two things can be separated. So you're actually are using two separate recordings for two different purposes.

Yeah. If you have some purpose that you want the entire recording, you know that's going to be saved. If you're going live to Facebook or YouTube or wherever, you can download it from there, you can download it from Facebook and you'll have everything. Right.

And then if you just want this portion that you're going to use, maybe the audio, maybe the video, it's up to you on how you're going to repurpose and use it. But that will be also what's saved in Zoom. And it's a little more pure, less work, especially if you're editing this yourself or you're utilizing a do it yourself, adding on an intro to it. Right. So a professional intro. So those are just some of the ways that we go about it. So we want to set up ahead of time a strategy for how we're going to record. Right. How we're going to operate this, the webinar, the live stream, the training, whatever it is, or the coaching call like we're doing right now. Right. So we don't want to do any shout outs. So I'm not about to say, hey, Toni, thanks for joining us. Hey, Bob, glad you're here. Like, I mean, that's great. I may want to do that in.

That preamble before that episode recording. Really? Or where you're on for your episode. Right. Because then that doesn't always play very well as a podcast episode.

Right. Because they can't hear it, they can't see it. It's not working out. And even if you're doing that and you're giving shout outs to people in zoom, people on Facebook and on YouTube aren't seeing that, so they feel left out. It's a little odd. So we tied on not to put those things in. So plan not to do it. Which you may have to condition yourself because many of you who are used to doing more live streams get very used to doing that. We had to break some people of these habits over time of not doing it because it derails the content. And it's very, very odd when you're just listening and not watching anything. So it's something that unless you want to do some heavy editing or you want to make a lot of edit notes, or you want to make a strict standard operating procedure with the editing team, you want to try to remove that as it is. So that's one of the things that we want to keep in mind. No shout outs. The other thing is we want timely mentions. So, like, if you're making any kind of offer that's set in time, any kind of things, remember we're trying to create evergreen content here.

Yeah. It would be best if you do have some timely mentions, some offers, you're going to be giving a keynote at this virtual event in two weeks. I would leave that out of the live stream in this sense. And either, like Tracy said, say it either before the actual podcast episode portion is what you were going to use for that, or after you've completed the podcast episode, or if you're working with us and hosted on Potitize, you can create those kind of promotions, offers, mentions as a separate recording, and our software can put it into your episode without it being permanently there. So it can still be there.

Right. And so, you know, if you're mentioning it to say, when I'm recording this, as I'm recording this, I'm going to give a keynote at the Utah Podcast Summit. However, all of you can can catch it on the replay and there will be links to this at my website. Right. @thebingefactor.com or@feedyourbrand co. Right. So you're giving them those mentions about where it's going to be located so that they can catch a replay of it. So that's perfectly fine if you're going to do that. And you know that replay will always be there. But there's many summits and events that don't have replays. Right? They're live and that's it. And it's sort of a strategy to drive people into seats.

And we've actually been seeing a few more of those in the last couple months. These ones that are not available on replay, I don't really like that personally, but we're seeing it.

Yeah, we are seeing it. Some strategies, it works. It seems a little high pressure and a little insensitive to people whose schedules are really erratic right now. And so I like the more, you know, long term approach of saying I'm here for you, but offer them some special bonus like I'm gonna be live answering questions. I won't be answering questions when you listen to it on the replay. So you can always create a demand in that way. The other thing we don't want you to do, so our other don't on this list is don't make offers throughout the webinar, the seminar, the anything. Don't make offers unless they're very, very soft sell. Like, you know, if you have questions, you can always contact me. Or if you need an evaluation of your website, reach out to tom potatize.com inquiry so like you're just giving them this sort of top level, simple soft sell access to you, but not any kind of like, if you don't take this offer, you know, it won't be $99, you know, it'll be twice that next week. You know, that kind of thing. Because both in the timeliness of it and in the of it, it doesn't really play well on a podcast. And also you just don't know when people are going to start listening to that. So they take it and they go, okay, so I could get that $99 today. Because you still just said that on the air, right? So you don't want those things in there. So we don't mention dollars, we don't mention programs, we don't do that. If you need to do that because it's a webinar situation, save it until the end or save it into a clearly cut portion that you can remove out of it. That's clear. So you could do all the training up until that do the sell and then do an extra close and you could cut out that section, that sell section. So that's a way to do that as well. So we just try to keep it that way because it does not play well. Because if you have a pushy salesy podcast, they tend to unsubscribe. And so even if it's only one episode within many, we try to keep that out of there. So you keep your podcast integrity about how you operate and how you're delivering care, how you're delivering service, how you're delivering content.

Look, if you've got any of this content, a webinar from a webinar, a summit, a live stream, and you've already recorded, you got it, and you want to make use of it. And you didn't plan some of these things, you didn't leave some of these things out that Tracy's recommending. That doesn't mean you can't use it. It just means it's going to take more editing to do it. You can still use it as a podcast, and I would encourage you to submit it as a podcast. But you may have to provide a lot of direction as to what things you want removed or need removed. And we'll have to do more work with it to be able to repurpose it. But as long as we're producing your stuff, I mean, we do that, we can do audio surgery. Video would look pretty bad if we chopped out a lot of that stuff, right?

With video, you have to take out whole sections of it. So if you're going to repurpose the video in that way, then you do need to be much more concerted about how you strategize to plan the way you're delivering the content from the beginning.

The other thing is that Tom and I have been doing this with some of our WTFF episodes. So our 3D print podcast. So we've been repurposing some old episodes, and I've actually found it fairly easy to sanitize and stream out. So, like, you know, some of the episodes we recorded in 2017, and even though they're still relevant today, what we did was we recorded a new context, a new intro on it. So we create. We have the intro to our show, which is our musical recording with the transition and all of that. But then we created a new sort of introduction and opening to it, and then introduced the repurposed content in that way.

Right. And actually when we do that, we use this goofy background on the 3D print podcast.

So for those of you listening, you can't see it.

Yeah. But that's a reason why you want to go to the blog post at FeedYourBrand Co to check that out, because you can see the video. But these are 3D printed necktie that I designed and just some photo that's adapted to a video on a loop and anyway, so we get kind of geeky with the 3D print podcast, right?

But we found it fairly easy to remove out all of those timely mentions and things like that. And we've even had to remove a couple of ad sponsors for the episodes and other things to be able to reuse the content. And it hasn't been a problem. Like, it's been fairly easy to do that because the audio is so crisp and clean. And so what we did instead was we utilized the audio track as an audio gram in the middle. So this new open with that background that Tom was just showing, the virtual background is us giving this new opening on it. Then the episode runs like an audiogram. And then we have our normal like closed music and bumpers that we use on our videos that closes out the episode. So it actually has a really nice flow through. And we didn't utilize the video because there actually wasn't one back then. But that's another way so that if you want to repurpose your webinar, you could always use your slides as the visual going through it, because that's not jump cut and just use your voiceover. So that's another way to be able to utilize it. But if you're using yourself speaking mixed in, you know, you may want to cut that out because the jump cuts in sanitizing that for removing mentions or removing anything set in time or in money. Right. Is a problem.

Now, I want to make sure to emphasize a point that Tracy just went over really quickly in there. Make sure. Because I know. Well, no, because I know we have some new people live with us today. We've got actually a really large crowd both on Facebook and in the Zoom today, which is great. But what I want to mention is when you have. This comes under the category of repurposing something you did live that maybe you didn't intend to turn into a podcast originally, there's always a way to use it. Okay. And even if it may seem out of context because the live nature of it, and depending what happened, it's not going to sound and feel the same as one of your typical podcast episodes. But like Tracy said, there's always a way, just by going in you going in and recording, literally it can be three minutes at minimum. I mean, well, I mean, it doesn't have to be much more. It could be two to five minutes of just you doing your normal. Welcome to your listeners of the show. Hey everybody, welcome back to feed your Brand today. You know what? We decided we wanted to share with you this recording we did live as a part of a webinar a little while ago. And it is really relevant because of this. You would want to give them some context, set it up, frame it with just a little background so that people not only they get why you're sharing it with them, they get, oh, that's why this sounds a little different than what I normally hear from you. And like, oh, you're sharing this with me too, as a podcast listener. Wow, that's great. I feel special.

Yeah. So I've been doing that for quite some time. It's part of why, you know, we're so excited about our self recording microphone because I can utilize it. So I would a lot of times plug in a lav mic onto as long as it wasn't going to interfere with the microphones in the audience. Which is why our self recording microphone is so great, because it doesn't interfere with that. But I could use this to record the audio. It's not going into the audio system. Sometimes Tom would be able to hook up our zoom device to the audio system, you know, at the board at the back and sort of finagle with them to do it. Or I've taken where I've just taken my microphone and dropped it right in front of the giant speaker. Right. Like whatever I could do to capture the audio from when I spoke live at an event so that I could utilize it later. And so I would do that. Exactly what Tom was talking about. I'd frame it with an intro saying, oh, I'm so sorry you didn't go to this great event that we went to in San Diego. It was wonderful. You know, it has an absolutely amazing crowd and this is what I loved about the event. But I gave this talk on Trust and I thought you would be interested in it. So I'm sharing it here with you. And for those of you listening to it, you're getting the full audio from what happened at the event. But I also do have a slideshow if you'd like to download the slides. But that's available in the blog post. So now I share the slideshare and I have my team use the slideshare like a video because it's really clear because of the way I do it. It's pretty clear about which slide goes next and which slide goes next. And so, you know, as long as you're clear about that, if you need to do it, sometimes you can just, you know, turn on your PowerPoint and you can record your slides in order to utilize it against the audio. So you listen to the audio and you advance the slide. Listen to the audio, advance the slide, and now you have it actually fully timed out to your audio. So it's really simple and easy to do. So those are some things that you can do to also repurpose things when we get back to getting out in public and live again. Right. So don't waste those because your audience wants you. And they, like, they'll be so grateful they didn't choose to go traveling yet. Maybe they're holding out. Maybe they're waiting for their kids to really get back to school. Right. So you've been giving them a special treat, and they're going to reward you even if the audio quality is not quite as good as your normal because you know you're recording in front of a speaker somewhere. Right. So those are some ways to do it. But providing that context so that people know where it came from, that's really critically important as well. So the other thing that I want to say, for those of you following a webinar model, this is one of other of our don'ts on the list of things to not do. Don't do that story, Open do it, and then turn your recording on or something like that, if that's what you have to do at the event that you're at. People don't need that whole story on your podcast. They're following you already. They're already subscribed. They've already heard it before. That repetitiveness is a way for them to, like, go. Yeah. And they'll skip it, especially when it's at the beginning of the webinar, because that's the style is I give my story, and then it ties into how I'm selling you. Right. And so keeping in mind, that's also not always working in webinars nowadays. So that's another reason to maybe not do it.

Well, that's really interesting, Tracy. And when you started saying that, I was kind of wondering, hmm, where's she going with this? Why don't you want to tell a story? But now that you said that, it makes perfect sense, my story, because, well, your story, when you're at an event like that, standing up in Front of people and the majority of the people don't know you. You need to give that story in order for to be relatable, you know, for them to be willing to then accept whatever other information you're going to be sharing with them. They're like, well, why should I listen to you?

Right, Right.

But on your podcast, you're right. Your listeners have already been listening to you. They've subscribed to you. They understand maybe you had your origin story as a part of your very first episode. A lot of people do that. Right. So you certainly don't need to be repetitive in doing that. So that's a good point.

So you can do it like the preamble and then turn your zoom recording on. Like do that story piece and then as you hit into the content, turn the recording on. Or if you're editing it, you choose that point. Right. And so that's okay. You know, you can plan that too. So be thinking about that as you're planning your slides or your presentation or how you're going to go about in that webinar. So that's always a good thing. The other thing that I have seen done brilliantly and it's our good friend Justin Matthews, and he did a brilliant job at it one event because he knew that there were a lot of repeat people while there are new people come to him and we're seeing him. He did this great thing where he told a story that was a story about him and his family. But it was in a way at which that story became a three part lesson throughout. So it actually wasn't a story all in one solid piece. It was a little bit of an introduction to him and his family. And then the next thing it was, he was telling a story about going to Disney World with his son and the things that he was learning about customer interaction and surprise and awe and things that you can do to satisfy customers along the way. And he was telling the story in pieces and each time he was giving a little more piece of his story throughout that, but he wove it through the whole entire presentation. Now that's a brilliant and really experienced way of going about doing it. But I found that to work really well. So sometimes I'll plan in my webinars to tell three distinct stories at three different times. They're not my story, although they reveal a little bit about me that maybe somebody didn't know who might be new to me. Or for those that have heard it, they're getting a story that goes on to something that they know about me. And so it doesn't feel repetitive. It's not this whole origin story. Again, we never do that anyway. That's just not our style. But that is a way you can make that work. So by piecing out the story, instead of making it a big segment, you can make it more palatable to the podcast listeners and subscribers as well as, you know, make it actually really effective in your webinar or your summit. So over time. So that's another way, let's see. Q and A. Q and A. And you know us, you see us do it here all the time, right? We save the Q and A. We save the shout outs to the end. We do that on purpose because if we're going to do it in the podcast, we cut that off. We do not leave that on there.

Yeah, Q and A in a podcast episode does not usually play well.

It sounds really odd because you don't. I mean, unless you're hot seating someone and they're really speaking and you're getting that, that can work. And so, you know, really think about how you might want that to work or where you might want to cut it off. And you can always turn your recording off, right? Like it's just like. Or you can always pause the recording and then if something happens, like you decide to hot seam one, you can turn the pause back, you know, pause, put it back, record again, and play that portion and add that onto it. So there's always options for you in terms of keeping your audio recording pure for what you want to do. If you don't want to do any editing.

Another good tip is if you do have a healthy Q and A and you do get a really good question, a lot of times it's off topic for it's not always really on topic of what you were talking about the whole time. You give somebody a thought and then they think of some other question that it's kind of a tangent. But that question can be used as the impetus for a whole other podcast episode. So if you record that Q and A, you can actually have that person asking the question. You can give it to us to edit into the episode where here's this question you got after this live presentation you did, and then you give your answer and that's the focus of a whole nother episode.

Exactly. And the other part about it is that you want to be careful because your podcast audience follows you over time, right? They're binge listening to all your shows, so they have a lot more context than sometimes in a webinar where it's their first time meeting you. So they don't have all those one on one questions answered. And so you will get a lot of those and your podcast listeners will just tune out. And if you were going to then add a sales piece or an offer or something at the end, they won't get it. And so we really want to make sure that you're not including that. It just doesn't play really well. Now what you can do though is if, let's say something came up in the questions that you realize, wow, I really should have addressed this in my seminar or webinar or this actually creates a kind of nice closing content is you can record a separate additional close. So we don't always do that. As we mentioned before, we were talking about doing a new open for it that provides content, but you might want to do a new close and say, you know, I got a lot of questions on these three things and I want to address them now as we end this content because I think it's really valuable to, for you to hear that because you may be sitting back right now thinking those same questions. So let me address them. And you list your questions and you just quickly go through them and give your answers. And now you've provided full scope, context and you've removed maybe any doubt that they were having or skepticism that you've addressed with those questions, answers to those questions.

Now, you know, I have talked to a few people lately who are doing two shows a week and they're doing one interview format show and then another show that is a live format show where they are recording it live on Facebook, they're broadcasting it live on Facebook and that type of, how would I say, schedule and plan for your episodes. Doing two different types of episodes every week is great. And I just want to share one additional little context tip or to frame the live episode differently that you might consider if you're interested in doing something like that. And that would be you can actually have a different prerecorded intro pre recorded. Now, not just you talking about context at the beginning, that's actually unique to that episode. I'm talking about some people call it the trailer, the theme music, whatever. You can have a different voiceover like for ours, maybe if we did that and we're not really making this distinction in our show, but it might be, hey everybody, welcome to feed your brand live. And you could have sort of a different intro that this is clear right from the very opening this was recorded live versus, you know, the normal format.

Another option is to use it like an ad section in. So you do your normal introduction with the music and the preamble and everything, and you just say, hey, and here comes Tom and Tracy live. And you can catch them live on Facebook every week on Wednesdays at noon Pacific time, just join the Brandcasters Facebook group, right? So you've given them that offer about where it's coming from and you've added that feature in. And that way you're creating more of a community experience as well. Right? Like letting them know you're there for them. There is a live way. Your podcast subscribers may not have realized you have an option for them to ask questions live. And that's less friction than them going on finding an email address or finding a form to fill out to send you their questions. It's like, well, I'll just turn them on Facebook and ask it.

Plus, you know, you can actually drive certain people who have the time to be able to listen when you're live if you do it in a regular schedule. And they can predict when you're gonna be live. It's like, wait, I don't have to wait a week later or more to get this content. I can get it first if I join the group and attend live. They don't want to miss out. They want to be early consumer of your content.

The last thing that I want to mention to everybody before we head off into our Q and A session is that your podcast listeners and subscribers go both ways. They are there on your podcast show, but they also show up for your webinars. So recognizing them, there is a great way for the people in the webinars and the live streams who don't know you have a podcast to remind them that you have one. So making a shout out to saying, you know, hey, I go over this all the time on my podcast, but I'm going to reiterate it here. And you mentioned something that is an episode, right? First off, it reminds your subscribers. Oh, yeah, there was that episode about that. Maybe I should go back and listen to it again. If it's relevant and timely and important for them in terms of something they're trying to learn here. And for the new people who are just seeing you live for the first time, they're able to go, oh, there's a podcast here. Oh, I could subscribe to that. So you're giving those mentions going in both directions. So being cognizant that their audience overlaps is really critically important.

Yeah. And when you think about it, it makes a lot of sense, because while a lot of us might want to get something live or see something flash across their Facebook notifications, Scott Carson's live right now. Oh, I want to see what Scott's talking about, but I may be in the middle of a call and I can't do it. Right. So there are reasons why I'm going to subscribe to your podcast to make sure I don't miss anything and that I can get it on my time. But. But I'm gonna also join the group and get that live notification. Because you know what? If I can really participate live, I can. I've even had it happen when I see a live. And sometimes I jump into it and I don't always, for some reason, jump in right at the time it's live. I'm actually seeing it a little delayed, and I know I'm behind and I'm like, damn it, I'm behind.

So anyway, I'll watch it on replay.

People will subscribe in multiple places, and that's a good thing because you're casting a wider net to serve them and to capture them.

Right. But if you're trying to create that experience of community, reminding them and making them have a little fear of missing out. Right. A little FOMO about the fact woohow podcast subscribers are getting something special, and then the podcast subscribers are like, wow, these live people are getting something special and having it go in both directions. That's really important for you in terms of building a community that's engaged and active from podcasting into the live. So we want to go back and forth with that. So that's kind of how we go about doing it. This is our basic tips for using webinars, summits, live streams, live event presentations, as podcasts. Because you know what, it's content. It's content that you gave out there, worked hard on it. You should be sharing it with your entire community. They want it as much as you want to be able to get exposure for it.

Yeah, we're all about multicasting content, repurposing content. Cannot stress that enough. Get every little ounce of benefit out of everything you record in any way you can.

So thanks, everyone for this portion of it. And we're going to move to the Q and A portion, which, if you're listening to the podcast, you won't be getting that. So you're going to want to come join our group, join our community.

Heard something valuable today, but didn't get a chance to write it down. No worries, we've got you covered.

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