How To Unleash Lasting Impact And Achieve Success In The Digital Marketing Landscape With Ginni Saraswati Of The Ginni Show & PodPops

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazard shares strategies, tips and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

Hey, everyone. Welcome to the Binge Factor. I'm Tracy Hazzard and I have Ginny Saraswati on the show today and Ginny Media Pod Pops, the Chinny show. There's over, I think, 80 shows on their website that she's helped produce launch into the market, and at least 50 of them are still in production right now. So they're actively posting and some are off season. It's just she's phenomenal in the types of shows, the variety of shows that she's helped produce. I'm just astounded that she and I haven't met yet. It's crazy that we haven't met yet. And so I'm so grateful that this show helps me do that. She has a career in broadcast radio already before she became a podcaster, and she's got such a distinct voice in podcasting. And it's not just the sound of her voice because you're going to hear this Australia accent, but she comes from Sri Lanka before that. She is just a powerhouse in the podcasting industry. And Pod Pop is a really cool podcast. It's news media focused. So if you are interested in hearing the latest and greatest of what's going on in the podcast industry, you should be listening to Pod Pops. So let's talk to Ginny and get the scoop on how she's been able to create so many successes for herself and for her clients. Jenny, I'm so glad to have another pro. We started the same year in podcasting, well, in podcasting business. And my podcast first started 2014, but 2017 we went into business.

So I love that we get to meet like fellow OGs in podcasting because, you know, 2014 that was only like radio hosts or FM broadcasters primarily putting out podcasts, so.

Or technically.

Exactly. So I'd love it to meet a fellow OG in podcasting. So thank you, Tracy, for having me.

I cannot believe our paths haven't crossed before now because, I mean, it's. It should have happened, but that's the wonderful thing. At least it's finally happening, right?

Exactly. I'M glad to be here and I'm really grateful to be speaking with you today.

Well, Pod Pops is a really different type of show than we typically talk about here. So I want to start with that one because that's your newer show. You have show that you've been running since 2017, which is in a remix, so we'll talk about that too. But Pod Pops is a news media style show and you come out of that broadcast media background. So how is that one going? Because typically we see that the news medias don't get binged upon as easily because they're too currently relevant. But how's it going for you?

This is the thing, like what My team came to me with this idea, like back in, I think it was 2021, we had like coming off the pandemic. All the creative ideas were incubating as we were building our business. My team's like, we should do like an elective flash briefing. I'm like, sure. And then they gave me the scope of work of what it would actually look like. It's like, so, Jenny, you'd have to record something for like six to seven episodes. I'm like, hang on, what, seven episodes? Like a month? They're like, no, no, a week. And I'm like, sure, let's do it. And then you know when you say yes to something and then you do it, you're like, oh, this is crazy. But you just hold on to that roller coaster and you just go with it.

I feel like that's how podcasting started for me. So I'm totally there with you.

So you feel me, Tracy. So this is what Pod Pops was like for me. Like with seven episodes, we like, we did content daily. I'm like, okay, this is doable. My team are fantastic. They help with the research and put things together so I can record the show. And then producer goes in and mixes it up and puts it onto our media host. So that worked out really well. And then now what I'm finding is some hesitations I get from my clients are like, we don't want to do a news podcast for the very reason you mentioned. It's like, well, it's old news. I'm like, yes, but you're still relevant on the day. And there's documented evidence or documented episodes to say you were speaking about it when it came out. So sometimes I think it's a crazy idea and I still think it's crazy. However, I find what's really great about it is I love recording episodes. It keeps Me informed about what's going on with the news. I get to kind of have my own take and reflection process on it, and I get to share it with my audience. So anybody looking for POD tips or POD news or what's happening in podcast advertising, I get to share that too. So it's kind of like the perpetual student in me. Tracy is very excited. The entrepreneur in me thinks this is a crazy idea. And just the inner child in me is like, I love doing this. So that's like a multifaceted answer there for you.

Well, I don't think we could be doing podcasting as long as we have if we didn't love it. Like, underneath that part, I love being behind the mic too, so I relate to that. But, yeah, I do think there's, like, it's a different animal doing a show. The shorter shows are actually harder, and that's what I think people don't understand.

Yeah, because when I started radio, you mentioned my background in broadcast media. I was like doing daytime shows and that sort of thing. And the program director was like, it's very hard to sound excited for a longer period of time. Like, come on, I'm in my 20s. I can be excited all the time. But she was right to be excited on air, behind a microphone to convey that emotion. Just using voice, it's a skill that you need to learn. And the shorter episodes, you kind of need to double down on that energy because you only have a smaller amount of time to make that impact. Right. So you got to be extra excited, extra happy, extra quirky in a way. But it's also, to your point, the consistency can. Keeping it going every single day and keeping it going and well produced every single day. So it is, like I said, it's that roller coaster ride. You hold on to it and you're like, okay, this is going to be fun.

Well, we start a brand new show every single year so we can see what it's like for our clients. And this year our plan is a. I don't want to say it's a news media show because it's not about news at all, but it is more of a daily style show. And it's taken so much longer for us to get it going and planning because we plan to live stream it. So it has to be ready to go. Like, you can't play with it behind the scenes. You got to jump right in and start it live. So it's taken us. I mean, look, we're almost halfway through the year and we haven't even launched it yet. And that's not like us. Usually within the first two months of the year, we got our new show launched, and this one's taking longer because it does. It takes more production, it takes more plan, it takes more setup to get it going and get your systems in place behind the scenes, too.

Yeah, absolutely. And you're right, too, because it does take a while to get into the groove. A lot of clients, I'm sure you've been through this too, Tracy, in your experience, the hesitation and I guess the whole feeling of imposter syndrome about getting behind the mic, the worry about, how do that? Do I sound, how do I look? Now, with video podcasting, that in itself can be a lot for a client to rub up against. So you've got all of that. Then you've got teams like us that come and do the post production for it. But getting them actually to go behind the mic takes a lot more, I guess, pep talking than we probably used to.

That's right. It's like you just gotta sit back and do it. Just do it.

Exactly, exactly. It's like, you're brilliant, you got this. But it takes a while. So I can hear that.

Yeah, it so does. But you know what? I think it's so interesting that you probably take the same approach, because I can hear it in the shows. It's like you don't want to bother the hosts, especially in a business podcast world with everything at once. So you gotta layer it on. So you get started and then you add the next thing, and then you get started and you add the next thing. And that's more difficult in a live stream show, but in a podcast, it's actually a lot easier than doing video and other things. And I think people don't realize that you can take your time to really grow that up 100%.

I think it goes. You know that saying, you can't change a habit if you try to do too many things at once. Same thing applies to podcasting as well, because podcasting is like a habit, because you have to be consistent. You have to put out episodes when you tell your audience, hey, I've got an episode out, you want to put out things consistently, remain trustworthy, build up all those things, but if you do too much at once, also don't know how to track your growth. Right. It's like, what was the variable or what was the point that actually led to this? So I hear you on that. It's one of those things that you can actually layer over time, and it's One of those mediums, because it is a medium where like you're behind a mic, you're talking to someone, it's a conversation. You can be like, oh, yes, next time I'll be sure to do this. You're learning along the way and I think that's so powerful about this medium as well, that the intimacy it creates in the content that we make and also how we can learn along the way of how we can take it up a notch each time.

Yeah. And I think it's the same thing for layering because you predominantly work with small to medium sized businesses, entrepreneurs and some corporations and you have to layer the return on investment as well. Yeah. It takes time. It is a marathon, not a sprint in podcasting. So it takes time to get to the ultimate outcome and goal that they looking for.

Exactly. It does take time. And I think setting that expectation to be like this is going to be a marathon. It's not sprint. You're not going to get to like your top 10 unless there are ways that we've heard about that people do kind of sneak or cheat, let's just say, to get there. But yes, it is a marathon, but it's also the bigger vision, like businesses. Right. Where does this podcast fit into your bigger vision of content? Where does it fit into Legion? Where does it fit into how you represent yourself as a brand business person in the world? I think if you start looking at it from that angle, it's far more value driven and far more incentivized to actually do a podcast when you look at it from a bigger picture point of view.

Well, I have this conversation with them all the time and I was like, how many people do you speak to each week?

Yeah.

How many stages are you on and how many people are in front of you? And there are smaller and smaller groups every single day.

Yeah.

I was like, do you know your podcast has a thousand downloads this week? That's a thousand people you were in front of that you weren't in front of last week.

Exactly.

The last event you did, you traveled to, you spent all this money and your podcast cost you.

Yeah. I think people are looking at when it comes to podcast numbers and listens, I hear like all the top podcasters, hey, I have 10 million downloads, I have this million, that million. For a business context. Right. I think we need to start looking at depth to your point. 1000 people that you got in front of with recording an episode, that one time investment, 1,000 people that you got in front of that your message was heard through that is the impact for that is far greater. And I think that's a metric that we need to start talking about, not the.

Well, and it's 1,000 people who chose you.

Exactly.

Which is so different than just being broadcast out.

Right?

That's. I mean, that's the difference between radio and podcasting.

Exactly, exactly.

So, yeah, I think this is so such a critical adjustment point in podcasting. And you mentioned this. There's a lot of cheating, a lot of fake information which harms the whole industry, but it also harms, I think, the individual podcaster. You cannot sustain that level of downloads. When you fake it at the beginning, it doesn't happen. You see a dip, it harms you more. And it's not serving the industry or your business well.

Exactly. And I think that's the part, the long term game that you were talking about, Tracy. It is a long term investment. But if you are a business, I'm going to put it in the business context too. Think of how much you spend on a billboard, right? Like a Billboard starts at $5,000. You can probably get 40 podcasts produced for that cost. But you also know how many people listen. You know where they listen from their location. You actually have data. You don't know how many people looked at the billboard. Like you can get an average from the advertiser that sold it to you, but just that tangible, oh, there's my content is getting out there. People want to listen to it, people are finding it. I'm getting my name out there. And I think when you cheat that system, you don't really have a clear direction as to where you're going to go. So you actually do yourself a disservice when you do that.

Well, I want to talk about some of this pre production side of things because that's where you're really an expert in. And really you help companies determine their direction, what their show is going to be about, how they're going to record and what topics they're going to cover, who they're going to interview. I'm going to say, what advice do you give them and what kind of skills do you need to be able to determine those things?

That's a great question, Tracy. So you've got a few things in there.

Skills.

What do I tell them? Like how do I determine things? So there's a lot of planning that goes, a lot of pre planning that goes into the show. I love just getting into the person's head, like, what's the vision for the podcast? Why do you want to do it and then you can get an idea. If they want to do this to make money very quickly, you can do it. If they just want to blow this up very quickly and sell advertisements for whatever reason, you can kind of get a gauge on their intent and the integrity. I said, for want of a better term, you can get a gauge of what's going on. And then from there you kind of approach it. Like, I would call this my Shonda Rhimes moment. You'd look at it and be like, okay, how can I write a 12 episode arc for this? Like, what are some topics now? Typically, if it's a business podcast and it's for the clientele that they serve, I'd ask, say it's a coaching business. I'd be like, okay, what are the 12 common questions your clients ask? You could be like, how do I do this? How do I do that? That is the topic for the next 12 episodes. Because there's plenty of FAQs that businesses get. You as a podcast host and as a producer, we get similar questions. So those are the questions that you would turn into an episode because you're so natural at doing it. So we've already taken the client and put them into their Z of genius. They're like, okay, I'm feeling comfortable about this. Exactly.

Like, which makes them feel comfortable.

Right. So how do I. So we go through. And I don't like to over prep my hosts only because when I started out in radio, I scripted my whole show and how I started to, how I ended, you could hear the difference, but obviously that's what I needed at the time. So if some people need that, I get it. And typically when that happens, I can say, I told you so in two, three episodes. Like, oh, I can hear what you meant, Jenny. I'm like, school. You need to do what you do. Like you said, layers. We're gonna get there, we're gonna get layers.

Right? Yeah. I'm so glad to hear that. Because you do offer scripting. It's a part of your services. And the thing is, is that I'm not a fan of scripted shows. I can see a significant statistical difference between scripted shows and non scripted shows. Now, that doesn't mean you don't have some guidelines. You don't have like bullet points. You don't have like real flow planned out. But to actually script it out and read it word for word, very few people are skilled at doing that.

It's also, you miss out on like the conversation part of it. Right? Like you say something like, they could drop gold, but you're so focused on the next question that you miss it. So, again, it's funny. Like, what we do is, I feel like, and I tell my team this, it's like we elevate diverse voices, we give them a platform to be seen and heard, but we also have to be those who see and who hear people. So when we're in conversation, I think what makes a good podcast host is one who actually listens, not waits for their turn to speak. I guess that's a Dalai Lama thing in life as well. But, like, it's the truth. I think when it's too scripted, that safety blanket, it's there, but it negates the whole conversational process. And I feel that's what makes a great podcast. The difference between a great podcast to a good podcast, right? That conversational element when they listen. So our pre production services would plan that we'd go through that. Like, the host gets excited, like, okay, great. And then we set up their cover art for them, we launch their podcast for them, we do a trailer description or we look at their SEO with that little software that we use. So now that they're feeling confident, they're prepared, they're like, okay, I can do this. We literally say, hey, we do everything else for you. You can come and record with us. We have a live technician that shows up. We have a studio in New York if people want to record locally. So they show up, they record, and then we go through our post production mil. The pre production part, a lot has to do with alignment, confidence building, and just getting a gauge of where the host is at. Like, doing a podcast for some people is like jumping into a deep water. And they don't know if they can swim, but you just know they're ready to jump. So that's how far that, you know, as a producer, I can push them a little bit to do this instead of that.

So we might not go off the high board yet, but we're gonna still go in deep water.

Yeah, exactly. I love it. That's.

I think that not enough time is spent for a lot of podcasters. You know, they take one of these courses and they think, oh, this is just easy, and I'll just dive into it. But they haven't actually put the thought in. And it's not as much the practice as it is the thought into. What do I want to talk about? What are my outcomes? What are my goals for this? And by you guiding them through that process, it's going to be a Much better show, which is why you have so many shows that are still around and doing so well. You are already defying the odds of pod fade on your network just like we do on ours. So I know that that is because strategy is aligned.

Absolutely. It's strategy. It's also getting the right guests, making sure that again, using the word alignment, as wooey as that sounds, that is important. Because if a podcast isn't part of the business strategy, if you feel like you could be doing something else, if blogs work for you, okay, these are the things that I feel that at that start phase, you can see where the person's at. Because in three years time they could be doing a podcast. But like, actually, I want to do this now. This feels right for me. So to your point, like, there's accountability in that. There's kind of hand holding, but there's also another process of does this actually feel right or best for the person or the business or the brand right now? Like, what does a brand need to be doing?

So, because obviously this is the binge factor. So I want to talk a little bit about binging on podcasts, but it's an unusual phenomena that's happened with streaming television. Obviously streaming podcasts like the whole thing. So binge listeners are a unique animal. They have a whole different way of consuming and buying. What are you finding, do you think about that when you're planning a show?

It's interesting you say that, Tracy. I thought last year I launched my first original series in partnership with awesome TV Writer. It was a fiction series where we got actors to voice things. And I'm like, I really wanted to test out this binge theory. Like, like, what kind of podcasts are people binging on our network? I found that if there is a particular, like, explosion of high profile guests on a certain show or a certain trending topic. I've seen the binge. Like, it's like all of a sudden there's a spike. I'm like, where is this traffic source from? I go back into the data. I'm like, where is it coming from? Is it a social media share? But it typically is. That topic is trending. That person's in the news. Something like that. But when it came to this particular original series, I did notice a binge on a particular holiday. So that series was called Fear Love Story. It was again a story within a story about. We called it Fake True crime because it's not really a crime. Right. It's a fake one. But I noticed on Halloween it just got binged ridiculously, like 80,000 downloads in the day. I'm like, what the hell happened? But again, because it's a scary show, because it was Halloween, fit the profile. So that is what I've noticed and I've observed because typically with the business podcast we produce, I haven't seen many people. I haven't seen Bing to be one of the characteristics of our audience. I've only really seen it in like, the fiction or the true crime or if there's a current news event that's happening in the world. That's what I've observed. But for our kind of entrepreneurial podcast, I haven't noticed a binge.

That's interesting.

Yeah, yeah.

So sometimes we see it, and that's what I wonder. And it's probably a percentage of the listens that you see on every weekly. So you'll see in the first couple of days, you see your subscriber downloads. Right. So you see all. If you normally have a thousand subscribers, you're going to see a thousand downloads within the first three days. The show, it'll just naturally happen. But then when we see a boost of like 100 downloads across many, many episodes, that's when we know we've got someone binging who found the show and are binging on a bunch of episodes. Right. Like, we can see that happen. So it's just watching the pattern of listener wrath. I'm going to say that because it's across instead of within a single episode. And I think that that's really interesting. The first time someone told me they were binge listening on one of my shows, I was shocked at that.

That. Yeah, Like, I was like, really?

You can do that? And then I thought about it. Yeah, it's a really. For business podcasters, when somebody wants to educate themselves deeply on something and you are a good source for it, it's a sign that you are doing your.

Job a hundred percent. I also find it's podcasts that I've noticed if they are being binged upon, it's a certain niche that they have. Like, people want to deep dive into that niche. It could be like patent law or real estate law. It's like, I want to learn all there is about real estate law. This is my audiobook for the day or my audio guide for the day. So. No, I hear you on that, Ed. Interesting. Because when I do the deep dives, I'm like, okay, this is interesting. I'm yet to see a binge on my ones, but it's interesting. I'm going to Keep a lookout for that, Tracy.

We'll have to see that. Well, tell us a little bit about some of the shows in your media, in your client base and media group that you're proud of. Like, they've really done some great accomplishments.

Sure. There's a whole heap that we're proud of, all of them. I think just doing a podcast, having the courage to be like, yo, I'm going to start this. I'm going to do this for my brand, I think is phenomenal. There's a ton I'm proud of the future car podcast that we do at Siemens. I think it's a brilliant podcast in educating people on the future of transportation, of mobility. Like, what's going to happen with flying cars or drones or electrified vehicles can get a bit geeky, but we all love that.

Yeah, I was going to say I did like that one, but I'm kind of a techie, so.

Right, right. That one's great. Entrepreneist is one of my favorite. I think the two leaders, Courtney and Steph, are such leaders with heart, and I think the guests that they have are completely inspirational startups. And Stilettos is another one under their network. Active Ingredient, Messy and Magnificent. I could go on and on Ageless, the Fahrenheit podcast, the Truth Prescription was active for five years. Now it's kind of moving into a new phase. All these podcasts, they're just great. I've learned a lot from them. I love learning from Messy and Magnificent, how to be with the mess and also be thriving at the same time. The polarity, Fahrenheit. I mean, Faren Weiner is one of the most phenomenal entrepreneurs I've ever met. She's just total badass. But learning from and her mind and the creativity that she has, I could just go on and on. But like, these podcasts, for me, like, they inspire me. I learn so much from them and I just. I love producing for them, too.

Well, what I was really impressed. We hear that there's not enough women in podcasting, but you have a power set of women podcasters on your network. And I love that they are really mixing it up in diverse areas and kicking butt and taking names there.

Yeah, absolutely. Even another one. I meant Mama Stay how to be that one. I love, loved powerhouse women. And I think goes to your point, like I read there's like, it was 30% of women were taking up the podcasting market a couple of years ago, and now it's gone up probably like 5 or 10%. It's still not enough, I think, but I am.

But listenership has tipped over, and we now have it equalized. We now have about 50% listeners that are women. So it's gotta improve, right?

And that's great. But women in podcasting in particular, I think there are groups out there also, collectives. One, they just cater to women in podcasting in particular, because. But I think what women thrive in, and this has been the history of time, is community. Right? We are well supported in community when we bond together, when we help each other out. And I think we're going to see the effects of that in podcasting, too. Like, women are going to be supporting other shows. They're going to be in that community building. And my shows have done that too. And I think it's just a testament to the leader of that show, how they build their audience and their community.

I love that. Well, let's go back to the beginning so we can give some advice for those still on the fence about podcasting. Haven't gotten off of that. You started The Danish Show 2017 way back when. And what made you decide that podcasting was right for you? Because sometimes people need to hear that in order to decide if it's right for them.

Yeah, that's a great question, Tracy. So I became a podcaster as a consequence of being on radio. That was really the first step, because the podcasts that were out in the world where my voice was on, it was just a repurposed interview that I did on FM radio. So those were coming out that. And obviously, when you're on a radio network or a TV network or any kind of commercial or community network, there's guidelines you have to follow. You can't say certain things. You can talk about these things. You can't talk about these things. I'm like, I loved my time on radio. It really helped me grow into who I was, who I am. And I think the next step for me was, okay, I've got a platform, I've got a following. Now how can I kind of just be more me and then slightly egotistical? So I call the show the Ginny show. But really, you can admit the name, like, it's more about the guest and what you can learn from it and what I could learn from it. So I thought, I just want to start this and podcasting outside of that space where people were tech geeks, FM broadcasters, that sort of thing. Outside of that space. In Australia, it wasn't as popular. So I'm like, I'm gonna start something here. So I started it and I'm like, oh, I see my radio background kicked in, like booking guests, that sort of stuff. I had an audio producer helping me out. I just found it so rewarding in the sense of it helped me connect with people, build my network further. But it was a different level than it was on radio, like, because this was me, this is my brand, this is my show. And I was just so proud of what I'd created. I'm like, oh, this is great. I get to have cool conversations about whatever I want. And it, for me, it was a learning vehicle. It was started off like a storytelling episode, like how I grew up in Australia as an immigrant girl and this is what I learned. And, and these were my experiences. And, you know, I was very blessed because that's what led me to build Genie Media because got nominated for a few awards, I got some clients out of it and then moved over to New York, as you do.

That's right. It just kind of cascaded in everything. Well, we talked earlier that it's now on a slight hiatus there because, well, you're a little busy building pod pops, so that's taking up a lot of time. But you're gonna shift it. What are some thoughts about the shift? What are. Now that it's been six years since you started it, I'm sure, so six years, you might approach it differently. What are you going to do different?

For me, I'm going to say the word. For the first three years, it was about experimentation, like what is actually happening in the podcasting world. And like, I went from a weekly show to like twice a week to a daily show to I need a break to I'm going to go weekly again. And it was just interesting for me because I was just trying different things. And then I thought, okay, my word. And my mother passed in 2021, so it really made me go internally, like, okay, what do I want to do with this podcast?

Right?

You got to get intentional about it. Going back to what I do with my clients, I'm like, okay, what's my intention? I'm like, I just want this to be intentional. So if I can only do a season, whether it be just eight episodes, that's how I'm going to do. And I say to my clients too, weekly is what I recommend. But if you're a seasonal kind of girl or a seasonal kind of guy or non conforming person, whatever it might be, do it that way. Because that way at least you can give your audience the quality that you want to represent. So I'm looking at it from better.

Than not sharing your voice, right?

100%. I think the high achiever in me is like, you should do weekly because you say you do. And I'm like, Well, I run 50 shows on top of my own, too, so give yourself some grace there, girl. Like, if you do just quality episodes and then you chill for a bit, that's okay, too. So I think it's taken a lot of self soothing for me, but intentionality, value, experience is where I'm looking at it from Tracy. So that's why I'm taking it into more of a. Like a. How can I make this episode, like, a great experience of escapism for someone?

Well, especially because you're talking travel on the show. So you've got this, like, travel diary style. And I mean, I hope you keep somewhat of that going forward, but even still, that in itself is escapism, right? Yeah.

Well, it's kind of like the way I saw it was back in like, the early 2000s, when people would come back from travel and they'd have like a whole PowerPoint presentation to show you, and you're like, oh, God, I'm going to be stuck here for three hours looking at this.

Way back when we have a USB port. Usb. You're like, oh, here's this whole slideshow.

And they're like, oh, gosh, at least.

It'S better than when we used to have actual slides.

Slides, exactly. You know, the projector. Right. But that will continue. But what I really enjoyed about the travel diary experience was that people that you don't normally hear about their travels, like, you see their photos on Instagram, but. And you might see a caption about what happened. But I really wanted to know, yo, how do you, Cynthia Rowley, you're a famous designer. How do you travel? She's like, oh, yeah, I go swimming with sharks with my kids. I'm like, what? So things like that, you don't typically hear these experiences or hear these stories, but that's what I wanted to bring to life, that immersive audio experience. And like, how do these people travel? Why did they travel? Because if you look at the reasons why, if you read the data, why people travel, it's to escape something, heartbreak, terrible job they want to break. It's to go and be somewhere for a purpose, a reason, or, like, they just want to take a break. Right. But there are some trips that you go on that changes your life, and that's a part that I want to hear about and how they would change when they got back.

So, yeah, little, I've got the perfect guest for you.

I'm going to share that after the show. Please send her away.

Yeah, so that's what I love. When somebody really can dive into to their show and describe it the way you just did. Is that the ideas of who I can connect you with, that makes it easy, right? Exactly. And so that's the beautiful connection points that happen with podcasting. Well, Jenny, I am so glad you are just helping so many people launch into the podcasting world. What do you think the biggest challenge is right now for those that are sitting on the fence and what advice do you have for them?

Challenges. I think the challenges would be like what you mentioned before, Tracy. You touched on this, all of the misinformation out there. And there's obviously certain hosting platforms that do one thing, but other hosting platforms don't do another. Some do video and audio, some don't. I would say the challenge is navigating through that and actually finding a source that you trust and actually getting guidance from them. I feel podcasting and I can speak for my clients and for myself, I wouldn't have a podcast if I didn't have the right support. Support. So I think going through that process, like finding the right team, the right people, the right person that you need to launch your show that you know that you can trust. Right. You're not going to be thrown any kind of tricks that are unrealistic or like things out of integrity. Finding that person that you can trust. Because do you know that just that one move, I found someone that I can trust that I can, you know, really build an authentic connection with. That is like a stepping stone for building that connection with your audience too. So you want to make sure that you're going to a guide and a source that you can trust that's authentic, and he's going to guide you in the right way and support you in the right way. I think that's the biggest challenge coming up with all this information coming out.

Oh, I'm so glad you said that. I feel like that's the theme of the week because. Because I just interviewed someone who's came out of being a park ranger and he is a guide by like his core of who he is. And now he's a podcast guide and he was saying the same thing. That guide is so essential. And it doesn't have to be an expensive guide. Right. Like that's. You may make that choice later, but it doesn't have to be that way. But Thinking that it's so easy because there are a lot of people out there selling you that. That it is so easy. Just pop on your iPhone and you'll be fine. It's not going to actually get you going. There's too many missing pieces, and they're counting on that because they have something to sell you on the other side.

And also, like, I just gave a talk yesterday, and I said, anyone looking to be a guest on a podcast, buy a microphone. Like, give that respect to your host, Please, please. And also to your audience and your potential clients in that audience. You want to be represented in the best light, right? And you're like, but that's expensive. And I'm like, well, $80, it's an investment. Like, anything is. So I just. That's also for yourself, too. Like, you want to represent yourself in the best way. So it's. It's, I think, finding the right guide.

Yeah, yeah, absolutely. Well, this is my favorite part about it. When I zoom with people, they're always going, wow, you sound great. I was like, I think that's my job. I better sound great. But it's really, really this 80 microphone. And you can do this too, you know, it's not difficult. I agree with you that it's so not difficult, but I love that you are this wonderful guide that is going to help people figure out their path, especially in that early strategy stage. It's so critical. It keeps people podcasting, and that's why you have such a successful media network.

Thank you, Tracy. I appreciate that. It's really, really lovely to have a conversation with you about this, all this stuff as well. It's like, there's therapy. Therapy that would never be this idea. Pod therapy. There we go.

Pod therapy. I love it. Well, we may have to collaborate on that one.

Well, Jenny, thank you for joining me. And I will be sure to make sure everybody knows how to find you.

When I talk about you in my.

After comments from our interview.

Amazing. Thank you, Tracy, for your time. I've had a lot of fun.

Guidance is becoming the theme of the week. I mentioned that, as Ginny was saying it, but we don't have enough great guiding voices that are not a part of this digital marketing space that has become podcasting, where they're selling you courses. They've been there, done it once. There are not enough people like Jenny who bring power and proof to what they're guiding you on and do it from this, as she put it, authentic place, this true heart for and love of podcasting. So what she brings to the table is inarguably at a much higher end than we do at our company at Potatoes, but it is so valuable and so critically important to the kind of clients. You don't help a company like Siemens get what they're going for without having true strategy and understanding and diving in deep to getting to know what their outcomes are and then helping them structure and craft. That is why it can stick around, why they want to do another show. And she has many clients who are serial podcasters for a reason, because she's provided them this safe place that makes it easy to produce what you need to produce. And showing them that there's a great return on investment for them in their time, energy, money spent, that's real power. So you're going to want to go check out Ginny Media, which means you're going to want to go to the blog post for this episode@thebingefactor.com catch up, check out all these great shows and and there's just such a laundry list of them. You can click on it on their website and be able to see Entrepreneurista. Entrepreneurista. I think that's how you say it. Mama. Stay. Oh my gosh, what a great show. Startups and Stilettos, one of my favorites so far. Becoming your best. Uncover your magic. All the Siemens shows are fantastic. She was mentioning that, you know, the one about travel, all of those things. And of course, don't forget to check the Ginny show and Pod Pops. Definitely subscribe to podcast Pod Pops. So there's so many shows out there. So check out Ginny Media and really dive in and hear what a highly produced show sounds like. Maybe that's for you. So thanks everyone for listening. I'm Tracy Hazzard here on the Binge Factor and I am so grateful that you want to come along with me as I expand my knowledge of all the different kinds of people, all the different kinds of shows, and all the different types of successful hosts we have here in the podcasting industry.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in training Tracy's column, please go to thebingefactor.com guest and apply.