How Value Content Can Grow Your Podcast And Reach More Coaching Clients With Andy McDowell Of Generate Your Value Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the binge factor.

Hey everyone, let's talk value today. How about Generate your Value? Doesn't that sound like a great show name? Well, it's Andie McDowell show and generate youe Value is just what it says it's going to be, right? It's a whole value based show and I just love that someone can really hone in and focus on that. So let me tell you a little bit about Andy. Andy is an engineer by trade and a creative by nature. He spent 22 years with Boeing where he felt like a life coach rather than a Boss. And in 2002 he began his journey into entrepreneurship within the corporation. And when he was asked to develop an aerospace design consulting business from scratch that would serve as a global government market, he's got a bachelor degree from Georgia Tech in Electrical Engineering and a master's degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him from around the world and enabled him to work on high profile projects such as preparing the Beijing and Sochi airports for their respective Olympic Games. So Andy has built Generate your Value podcast and it helps you with your personal and your professional life. And he has a keen sense for applying business concepts into life coaching and life coaching concepts into business and he loves that crossover. So I just had so much fun with my conversation here that you're, you're going to hear shortly with Andy about Generate youe Value, how it came about, how it works. And the thing that I wanted you to pay the most attention to is the fact that this is on air coaching, right? Like this is a way to really demonstrate your value in process. That's what he's doing there. And you know, he talks about things like how creativity impacts value, help business tools that improve things, and he's sharing all of that generously through his show as well and giving you an on air view of what it's like to work with him. And that's a really unusual model that not everyone does really well. But I think Andy does and that's why I brought him on the show today. So we're going to Talk about Generate your value with Andy McDowell.

Andy, thank you so much for being on the show. And I'm excited to talk about Generate youe Value because I'm all about value podcasting here. So what I really want to hear is that starting story, like, when did you decide that it was going to be valuable for you to podcast?

Well, I just thought I had a lot to offer in terms of life experiences, business experiences, and it's all about finding your tribe, right. So if you don't put your message out there with a wide net and sort of gather your tribe, gather your community in around the show, then, you know, not truly adding value to the world and to people and individuals. So it's all about the opportunity showing up, so to speak, with my opportunity with the show. And hopefully I, you know, putting my light up like Statue of Liberty to say I'm here and hopefully gather some people around and have conversations. Hopefully brings value to their life. That's why I did it.

Well, your show dynamic is interesting because you have a co host, Zach Levy, and you guys have a conversation between the two of you sometimes, which are topic based and both your viewpoints on things. And then of course you have your interviews with your guests as well. So now those topic shows, are you finding that they're doing better and do you enjoy them more?

Oh, yeah. So I enjoy more almost. Our first season was strictly just Zach and I talking. I set up the show to be an example of what time spent with me as a coach would be like. Right. So I specifically went after Zach because he's a young small business owner. He just turned 28. He's an old soul, very wise for his age and to be able to have these topics or conversations about a particular topic, just much like a coach would have a conversation with a guest or a client on a specific topic that we were working on together. And to sort of model it with the hopes that if a listener hears that and sees a dynamic and they have an interest in coming on as a client with me, they already know what to expect in terms of my demeanor and the way I approach things, my philosophies about life and business and so forth. So it's a little more comforting, if you will, to already have some exposure to that as opposed to coming in blind, so to speak, with me. So it was all very intentional about the way I set it up with a co host.

Well, your show dynamic is interesting because you have a co host, Zach Levy, and you guys have a conversation between the two of you sometimes, which are topic based and both your viewpoints on things. And then of course you have your interviews with your guests as well. So now those topic shows, are you finding that they're doing better and do you enjoy them more?

Zach is family now. Even says that about about me. Recently got promoted regional vice president within his organization, had a big celebration and he stood up and said that to about 25 people in the room. And he's now blood, but he's family and that's why he's here. From that perspective and the whole way it got started is Zach and I were in the same closed networking group. He's the very first person I met in the group. So has it. But we found ourselves getting together on my back porch over a glass of bourbon, he and his wife Megan, who he's in business with. And we actually start calling them B and B sessions for business and bourbon.

I like that. Maybe your next podcast name.

His wife's from Kentucky and she's educated me so much on bourbon. I'm Irish, so whiskey just comes naturally for me. But we were just sitting around. I'm a big believer in love versus fear, and we were having a discussion in one B and B session about fears. And so I just straight asked Zach, what's one fear that you have that you'd like to work on? And I'd already had in my head, think about starting a podcast? And he said, well, I've always had a dream of starting a podcast and I just haven't really pulled the trigger and that might be something I'd like to work on. It was just like, okay, the universe is working here. I said, so as I want to start a podcast, how would you like to join me in this adventure? And as you say, the rest is history from the standpoint, as you said, just spending more and more time together and being aligned in terms of our thoughts about life and so forth from our own work experiences and life experiences. It's just been a great partnership.

That's wonderful. I'm curious as to whether or not doing the podcast has shifted actually the way that you work with your clients because you sort of discovered things that are working in a different way.

Yeah. In some ways, Zach is a test subject.

For me from that perspective. So, you know, sometimes conversations that I have with Zach, you know, in a podcast, just kind of thinking out loud in a way through the podcast and you make a mental note like, wow, there's an idea I hadn't thought about that just sort of popped in my head from the podcast and I'll try it out on a client and usually it works.

But it's interesting dynamic because a lot of coaching is listening. Right. And you know, and this is talking. So it's a little bit different model. You mean you've had to essentially modify your coaching method.

Yes. But you know, with a podcast being it goes around the world, you may never even have the opportunity to have a lot of people as a client. Right. So you're trying to distribute some knowledge, some golden nuggets, as I call it, that they might be able to take and integrate within their own life and get some value out of it and improve their life in some way or in some area of their life. And so you've got to speak to it. You got to speak to the concepts and so forth in that effort. So you're right, it's the opposite. It's a lot of talking versus listening. But in some respects I have to listen to Zach, so.

Right. And that's why I say that lately it sounds more like co creating. Right. Because there is such the interchange between the two of you. So when you first started, when you, you know, Zach says, okay, I've had this idea and you've had this idea. What was the most difficult part about starting your show?

Oh, just never having done it before. So I've never, never had to edit audio. I've never bought equipment.

So you went in the whole do it yourself model?

I went in the whole do it yourself model. You know, the early ones you may have listene. You know, back behind me is a granite kitchen counter that I was attaching mics to and I got hardwood floors and the sound was bouncing everywhere and so forth.

Your sound's much, much better as you go along. Which is the case for almost every show.

Yeah, yeah. So I actually invested in a table, a portable table that I put the mics to and put some sound deadening material on top of the table. And we do it now over top of a shag rug. And much better sound quality. Editing and sound quality is just so much better. And it's just trial and error trying things and just having a continuous improvement kind of mindset. Like, how can I do this a little bit better? You know, I switched up music in season two and so forth. So it's just a learning curve. You just got to see it as a journey and grow as you go along the journey.

So you do something interesting that I want everyone who's listening out there to go check out the show. Go check out Generate youe Value. Because what you guys do is a co introduction, which is really kind of an interesting thing. Usually when there's co hosts, they usually have a voiceover artist because mention and introduce. Both of you each introduce yourselves. And I think it's a really great model because I now can associate the person with the voice, which is really good because otherwise you tend to forget to remind people who you are. When it is for Tom Hazard and I, it's easy because, you know, I'm the female voice, it's not that hard to figure out who's who. But when you have two male voices, which one's Andy, you know, which one's Zach, I want to know. But by introducing yourselves, you kind of eliminated the need for that and it's kind of nice. Zach always said something nice about his wife, you know, in that intro. And it's really nicely done. It's personal and it invites everyone in. And because you're having this on air coaching model, it actually makes for, I think, a better style of introduction than the more formal one that's typical with podcasts.

I really enjoy it and I wanted Zach, even though it's under my company's moniker and it deals with the things that I directly deal with as opposed to his financial services business, I still wanted him to feel like he was a partner in this. And that was just one way that I could get him to feel that way is I may be more in age, more in life experience, job experience, and it's under my moniker and so forth, but I know it's an investment in time and your busy schedule and so forth to drive down to my place and do this once a week and so forth. So I want you to feel like you're a partner in this.

So you have nice co billing. I love it. It's a really smart choice and it's not the choice that everyone would make. So I applaud you for that. It was a good choice for both of you.

Yeah, we enjoy it. We enjoy it.

You also do a preamble at the beginning so you have like a clip from something that you said. And now that I know that you're editing, you are editing your own show. But how do you decide what the most impactful clip is? Do you have criteria for yourself?

Yeah, I put some thought after conversation in the recording to what I thought was the main aha moment, or that tweetable moment, if you will, that's in the show. And I try to keep it around a minute and so I try to grab the audio that's around that nugget that can fit into a minute and throw it in the beginning as sort of, as a hook, as a catch to sort of draw you into the show and maybe you'll be looking for it in the show as the main part, you know, plays through and so forth. Certainly the context around that one minute in that discussion. But, you know, they often say if you're a person that forgets people's names easily when you first meet them, you go into a cocktail party or party or a meeting and you do. People say, hi, I'm Andy, nice to meet you, what's your name? My name's Tracy, so forth. And if you're one of those persons, like 15 seconds later you're like, what was her name again? Or whatever that they teach you that trick of try and incorporate that person's name in a sentence like two or three times so that it gets ingrained in your head and you don't forget the rest of the conversation. Right. So if it's the main item and you're playing it twice, you're reemphasizing and it's a main point they're going to remember more hopefully than anything else if they only take one item away from it. Hopefully it's that main aha moment. And that's why I love that.

Are you repurposing that? Are you using it out on social? Are you using it when you share your.

Not at the moment, but I probably should be.

Well, there you go. There's a tip here for you. Yeah. One minute clips, 30 second clips are really ideal for repurposing. I mean, look at TikTok videos and I mean, you can use them as audiograms if you don't have video files. And I think it's a great plan because you already have your message selected.

So sort of in the plans for this year to get more involved in these little snippets of video out on my social media with just me, myself talking about my platform and ideas and what makes me special, so to speak.

Great. Well, I hope you're going to be doing that on LinkedIn, because I think that's where your most value. Where you'll generate the most value.

Yes.

Well, good. Let me do your three questions that I ask everyone here on the Binge Factor. And so, you know, the first one is about getting great guests and you've only recently started getting guests on the show, so, you know, not since the very beginning, but you've been doing that and you have really interesting guests with very different backgrounds. And so I'm curious about how you get them and how you decide if they're going to be of value to the show.

Well, it's been interesting being a season and a half to three quarters into this journey, putting enough content out there. All of a sudden I got people approaching me.

Ah, so they've been coming to you. So then you have the choice.

Not all of them are that way. But, you know, one of the interesting ones that I did was with a young gentleman who's now turned a rapper, but was an entrepreneur before that. And his PR team approached me out of the blue. And I'm saying to myself, why did you pick us? But he's got such a tremendous story because usually it's a flip flop, right, that you have people that go out there and become musicians and make their money that way, and then they decide to take that money and go invest it in businesses, start businesses or invest in an existing business. And he was the exact opposite. He just has a tremendous story. So it took him on as a guest and had a great experience with him. So that's one way I've been working with a company to help me get on other podcasts, and I've actually been drawing from their other customers, asking them for referrals. Say, hey, pick my podcast, just like you do with the hundreds of others that you're looking at. Look at my podcast and where you think they're good fits, let's bring them on. Networking folks, folks that are in my network who I think have interesting stories. I'm really about the story of entrepreneurship, but that's what really interests me, that there's millions of ways to skin the cat, as they say, and becoming an entrepreneur. And there's so many flavors of being an entrepreneur that I want to get people excited about it and not say, well, I have to be an Elon Musk. I have to fit in this box. Otherwise entrepreneurship is not available to me. And I want to cry.

Nope, nope. Let's talk about the different ways that you become an entrepreneur.

Not at all. Just like when people tell me they're not creative, I'm like, nope, you're just not exercising that muscle. You've got fears or whatever else stopping you in the way. But every human being is creative. It's just about you exercising that muscle. And I've got great examples in my own life about that that I can share with them. But I want to tell the story, and that's what I'm looking for, is the good stories that we might be able to pull little nuggets out of in terms of the concepts and the things that Zach and I talk about.

But right. So now when you do the interviews, do you tend to just have your next follow up discussion, the topic based on where you sort of maybe dive deeper into something that was mentioned, one of the golden nuggets you got out of it? Do you do that frequently?

Yes, if I feel like it's a subject that we haven't talked a whole lot about. I mean, there's certain subjects like love and fear that we've talked a lot about. Yeah, I'm not going to go do another episode about it. But if there's something that maybe we've only done one or only touched a little bit about it, yes, we'll go do that topic and use the example of the guest on that episode. And it's trying to tie them together as much as you can. Connect the dots. The more I think you're going to keep an audience around and follow you on a journey. Zach and I say that all the time on our podcast is, and you may have heard it, where we say hit that button, it's labeled subscribe, but for us it's the follow button. Follow us on this journey of the podcast and conversation and the guests and, you know, hit your buggy to our train, so to speak, and let's all go on a journey and see where we end up.

Well, let's talk about that because the next question I always ask is about how you engage your community or enlarge your community, increasing listeners and eventually clients, because that's the ultimate goal there. But you know, how do you do that? And you set out to build a community to, you know, put out a wide net as you put it before, and now that you're getting some people, how do you engage them more? How do you get them to go deeper in conversations with you?

Yeah, I think that's where we're falling down the most, is in that piece. We encourage people to. Both Zach and I are on all the major platforms in terms of LinkedIn, Facebook, Instagram, Twitter. At least I'm on Twitter. I don't think Zach's on Twitter. But we're trying to get engaged and get people's ideas torn around with maybe doing some kind of Facebook community page or something to get more engagement, more conversation in these areas. But I think that's where our next level of growth is. How do we get engagement beyond people just booting up their computer or their iPhone and listening to a podcast episode?

If I Can make a suggestion to you.

Absolutely. Fire away.

Yeah. I think your audience is probably more on LinkedIn, as I mentioned earlier. Yeah. And I bet you that you probably get more clients through any kind of interactions, postings, messaging, introductions, things on referrals, maybe on LinkedIn. Right.

Yes.

Try a LinkedIn newsletter and a LinkedIn group. They're both highly underutilized, so there's not as much competition for that. There's millions and millions of Facebook groups and pages, and it's to the point where most people who are going to be the kind of person who would become your client are too busy to even scroll through and like, accept or not accept the group notifications. And so it's not really working over on Facebook for everyone. But the LinkedIn ones seem to really work well, especially if they interact once within the group, they seem to get more information. There's a lot of ways to invite people into the group, like right through the model without having to do that sort of formal invite process. Like you can comment and tag someone and invite them in. So I think there's just a little bit more robustness to it that might work better for you. I think there's a lot of, I'm going to say, personal branding experts who are on Facebook but not on LinkedIn, and I think you could do better there. Okay, so a little on air coaching.

It's certainly my target audience is those that are thinking about starting the business or those that have and want somebody in their corner. The biggest challenge I face in my business is the thought that I have to go hire a coach means that I'm in the ditch and I need somebody to help pull me out of the ditch as opposed to, I've got a partner in this that's going to help me get to the next level. It doesn't mean somebody who's making money and making a profit and so forth couldn't benefit from a coach either. From an accountability standpoint to refining leadership styles, to anything that's going to help you take you to the next level. And I've always felt like I'm trying to overcome that. Is that mindset to say if I have a coach, then that means it's like going to the therapist. Right. It's just like I'm in the ditch and I'm in trouble and nothing's working right. And I don't want that stigma, oh, you got a coach. What's going wrong? You know, and it's not saying anything's going wrong.

We were talking before that you're Right near where the Atlanta Falcons have their practices and other things. And they, you know, that's what a real coach is. A real coach has plays in their playbook that they can suggest they help you with your fitness regime. You can imagine, like that's a better coaching model. I don't know why we have a stigma in entrepreneurship that coaches are in this negative way when coaches everywhere else are a positive. A must have. Right.

I think I was a pretty good leader within Boeing, but then I got an executive coach and she took me to the next level. That's not to say I was in a ditch. It was about tweaking.

Where do you want to go next?

Having an understanding of a 360 view of how I was perceived and what my brand was like and so forth. It just took me to the next level, in my opinion. And she was a life changer for me. I was looking too much in the rearview mirror and she's like, no, you got to be looking forward. You gotta have a growth mindset. And let's go.

Wonderful. Well, we were talking that we're on our three questions, the last of the three questions about monetization and value. And you set out to make this a model for how you work so that others would see that. Have you found value in that outcome? Have you seen clients close faster because they have the podcast as an example, or have you seen them reach out to you and where you had no clue that they were out there listening to you? So have you seen some coaching clients come from the podcast?

It's starting. Mostly my clients in the past have been through referrals, networking, and so forth, but it's just starting. We have enough content, we have enough exposure, if you will, that starting to get some inquiries coming from the podcast.

And you're right about that, about the right amount of content. You're over 50 episodes. You're 63 at the time we're recording this. So you've tipped over that point where they trust that you've been around enough, you've got enough for them to search through and get a feel for. So, yeah, you're right at that point where it should be happening.

Seriously. Right. This is. This is not a fly by night in the garage, you know, kind of thing. That this is an important program, if you will, within my messaging and what value I feel like I have to offer as well as Zach offer to the world. So we're serious about this. You know, there's major things that have to happen in life and business. We're in A the world is in a crazy place right now and so forth. And I think the two of us have something to offer around that. And, you know, I don't care if I'm down to my last penny, I'm going to keep doing this if I feel I can offer value to the world.

Well, you know, you were talking about that windshield versus the rearview mirror idea. So let's look at it from this perspective. What would you like to see happen in your show as an outcome from your show in terms of generating value for you and your business in the next year?

Well, I'm all about joy, happiness and success. And for people to figure out what that is for themselves and then go after it to be. To have enough introspection, you know, take some time on a Saturday morning with a cup of coffee or cup of tea or whatever it is and get quiet and figure what that is for yourself and then putting a life strategy together to go after it. That's what I want out of my whole program, you know, so I'm in the middle of writing a book, got the podcast, doing the coaching, hope to get on video here soon and whatever, to just keep pounding the different channels, if you will, the different ways that people soak up information to put it out there. It's a relationship. Right. So you, the listener, have to show up, too. I can sit here and put content all day, but if you don't have the proper mindset and a desire to go after it in terms of joy and happiness and success in your life, there's no reason for me in your life. But if that's something you want for yourself, then show up. Let's have a relationship, a conversation, and see if we can make it happen for you. That's why I do what I do.

Absolutely. So, you know, intentional. You talk a lot about that on the show. And, you know, that is, I think a part of your message is like, you know, having your mindset, having your actions also in place, though, so that it's not just I, you know, I'm thinking about this, I'm doing something to make this happen. That's the intention side of it.

You may not have listened to this episode, but one of topic episodes, Zach and I did. I talk a lot about the analogy of the rubber dinghy versus the motorboat.

Interesting. That's right.

So, yeah, if life is an ocean, are you in a rubber dinghy where you're just letting life push you around? You're not being introspective, you're not thinking about things you just sort of going with the flow with whatever life pushes me. That's where I'll end up. Or are you being intentional about your life? Are you thinking about what defines your joy, happiness, and success in life? And you're developing a strategy now. You're in a motorboat. You're going to a port of call. You know where you're going. You've got a map in front of you, and you've got a motorist going to propel you in that direction. And, oh, by the way, halfway in that journey, you decide you want to tweak that definition and go to a slightly different port of call. Not a problem. You're already heading basically the same direction. You make a little tweak in your navigation in the boat, and you end up at that port of call. So it's not to say, well, here's my strategy, and I'm going to follow it all my years to get to that point. Some people may do that, but don't feel like it's set in stone. And I can't tweak it and adjust it. As I learn new things about yourself, the world, your community, your family, whatever it may be, you might do certain tweaks. And the week between Christmas and New Year's, I always do that introspective moment. I pull out my life plan. I do those tweaks. What did I learn about myself and the world this year? And how do I want to tweak this thing going forward for the years to come?

Yeah, I don't look at it like setting resolutions or anything. I look at it as a reflection period and what worked and what didn't. And it's a decision time, and I'm going to cut some things out and I'm going to grasp onto some new things to take action on. So, yeah, I love that. That's so great. Before I touch on your binge factor, I want to ask you the question of, you know, you set your mind, you both were going to start a podcast. What are some of the first actions you took? Because I think others out there, I'm always asking everybody, give some advice for aspiring podcasts. And almost everybody says, we'll just get started. So I'd love to know what some of the first actions you took. What are the first things that you educated yourself on, you know, when you were getting started podcasting?

So you're talking to a Georgia Tech electrical engineer. So the first part was all about the equipment. Right. What do I need in terms of mic speakers, computer mixers? You know, how do I technically get this done First? I was absolutely shocked at how low the cost was. You know, I have a pretty good software based mixer platform and that was my most expensive item and I probably came in at around $750.

Oh, that's really great.

Yeah, you can do it for under 100. But to have some, you know, when.

You'Ve got co hosts though, I recommend what you're doing, which is a slightly level with a mixing board because it's just a little hard, especially when you're in person together. A little bit different if you're doing virtual co hosting, but in person it's harder. You're right, you do need a little more equipment.

With doing out of town interviews now with other folks, we're doing a little bit more the zoom calling piece between Zach and I, I still prefer in person. The sound quality is just that much better. That's where I started. Then the second part was watching a lot of YouTube videos and so forth about content and how to, you know, decide how the format was going to be. First year I put very detailed outlines together and I was handing it to Zach because I do all the content work for the show. It's under my moniker and it sounded a little formulistic, I thought after season one. So now we just do four or five bullets of topics and we just go with the flow. Here's topics. Maybe a little banter about some key points of those topics to hit, but much more conversational in nature this season.

Conversational? Yeah, that's the way I would say that it really your topics, really, when it's just the two of you, it's definitely very conversational. I mean your interviews are that as well. But it's more common to expect that from an interview situation because you don't know what the other person's going to say. But yeah, you know, I think this is where your binge factor comes in. So on, generate your wealth, generate your value, which hopefully generates your wealth, right? Yeah, generate your value. You know, the value really lies in the fact that you are having a conversation model of how it is to work with you, but you're doing it in a way that is really pulling out, I'm going to say the stories, the nuggets, as you put them, the golden nuggets. You pull them out at the right moment because if you just went in week after week after week and were really spouting your formula, it wouldn't work. And the fact that you pull in out of your repertoire of all these Amazing things of experiences, stories, models of business or models of branding. Models of creating value. Right. You pull them all out at the right moment, they mean more, they land more. Zach's getting value from that. And we hear that value, we hear the light bulb go off in his head. And that's brilliant because that says to me as a listener, if I work with Andy, I'm going to get value. And this is how it works. That's just a brilliant model for podcasting, but it's a brilliant model for content production in general. The best value that can be brought by content is making me feel like if I work with you, I can do this.

Yeah. So one of my favorite moments is not on my podcast. I went on somebody else's podcast who's a common friend of yours, and I's. That's based in Nashville. And just like, you have your three questions, he has his. They get maybe five instead of three questions. And I was all prep, was driving up to Nashville, thinking about the questions, all prepped for the answer, right? And we get in the room and one hour interview, and the questions never showed up. And, you know, he went to his window, and I was like, what happened to the five questions? And he said, this conversation was just so juicy and so many nuggets in it that I just sort of threw it out the window. Let's just rock and roll with the way this conversation is going. And I just absolutely love that, that it can bring enough value, you know, to the conversation into the world, that it's a hook. And it's just like, oh, let's keep drawing. Let's keep drawing. Let's keep pulling it on it, pulling it out. Screw the script, so to speak, and let's just have at it. It's the one always when people say, okay, I want one episode or one interview that you did on another podcast that sort of talks about you and what you're doing, what your platform is. And I always point to that one. It's even on my main.

Well, please tell us which one it is, because we want to refer to it here.

Well, it's the Jason Duncan Show.

Jason Duncan.

He's a good interviewer, tremendous entrepreneur. I think we just clicked a lot on our philosophies of life and so forth, and ultimately led to you and I meeting.

That's right. That's how we met. Exactly. So, you know, that's what I love so much about the podcasting community is it's so generous, Right? So one host is like, oh, you're going to be so great on Tracy's show. You've got to come on. You know, we're always sharing other people that we know will be good for each other. And that networking has just. I mean, I think it's probably. I think it's at least 5x to my business, if not more, just from that kind of referral network happening where I was introduced to people who became joint venture partners or introduced to people who not only were just a guest on my show, but they connected me with five more guests. And so I really think that value of being able to dive into that and create that is one of the main values from podcasting. And you certainly tapped into it well.

Oh, I had another one earlier today, had a zoom call with two gentlemen who I was on their podcast and interview. But we just clicked so well on it that it's now turning hopefully into a friendship that we want to stay connected with each other. And, you know, every two to three months we'll get on the zoom call and check in on each other's lives. They're based in Boston, be up there in September, and hopefully we can connect physically for the first time and so forth. But so much that podcasting has to offer. A lot of the conversation when the team that helps me get on those interviews is around the value you get in what they call the green room, right? The conversation before and after actual recording and so forth. And the outcome from it, from either them becoming a client of yours or friendship develops or referrals through a network or whatever. It's. Don't underestimate that piece of it from a podcasting perspective. Benefits.

That's where I find the ones that do that sort of. I'm going to call it the marketing model, where they just like, are trying to cram in as many interviews as possible. They do like 15 minute interviews and they're missing out on it, you know, it's just.

Yeah, they absolutely are. And my worst experience was with a gentleman three minute interview. And it was. He was just throwing up lobs of questions. From a marketing perspective for my business, there was no true content. There was no nugget. Com, you know, type conversations or anything.

It feels like you're being rented. Like that's how I look at it, right? Doesn't it feel like your name, your likeness is being rented for their show to create more value for them? But there's no reciprocal value in that. And it's not. It makes it not fun and it makes it not as worthwhile.

To me, it's a little Used. It's like, well, I want to use your story, your life story and your accomplishments and everything to come on my show in hopes that it keeps people around.

I always want my listeners and myself to learn. That's I, you know, my podcast is a curiosity podcast. What are you doing? What are you working on? So here's what I want to know as we close this up, Andy, is generate your value. What is one message from your platform, from your business, from everything that you talk about in creating that sort of mindset and actions model that you think is really applied to somebody who's a podcaster that they can all benefit from?

I'll go back to the creativity piece and your voice. Right. You have something to offer to the world. Everybody has their own story. Everybody is the teacher of others. I have a philosophy in life that I don't care if you're the checkout lady at the grocery store or the CEO of a company. I have something to learn from you. So get into podcasting. Offer up what you. Your gifts and talents to the world, because the world needs it. So it's easier than you think. There's so much benefit that you get out of it. So don't be afraid. Let love push you forward and not fear from that perspective. And so just go for it.

Oh, love conquers fear, Right? I love that message that you're sending out.

It's the biggest component in any choice that you make, whether it's go eat dinner tonight to who's my spouse or what house am I going to buy or whatever. It's. It's fundamentally in there. And are you looking at that piece and figuring out where those two things are playing in your head and in your emotions in that choice?

Right. And in your emotions? That's what I always think. I think that, you know, I'm really blessed to be very loved in the world. And it gives you a place of, I'm going to say, confidence when you walk out into the world. And so if you can generate that for yourself, if you can get yourself into a deeper place of love, you're going to definitely have more confidence in everything that you do.

Yeah. So Zach and I always end up our episodes with interviews with the. We ask the guests the question, what do the words generate your value mean to you? So I'm kind of curious, Tracy, what do those words mean to you?

You know that I'm so glad you asked me that. You know, generate your value is. I think it's not a one size fits all, and I like the word Your in there. Right. Because what you want out of the world, what you want out of value, it's a different thing. But for me, everything that I do to generate value in the world is a feedback loop to me. Right. If I'm making you more successful on your show and you're adding value, I'm adding value to you and you're adding value out to the world. It's the ripples of that that excite me. So that's what I want. My generate value is just to create this push off of the ripple and to be the start, the impetus of that in some way, shape or form. So I got to drop those stones, those golden nuggets into the water and then see what happens from there. So that's how I want to show up in the world. And I feel that podcasting has given that to me, you know, really, really tenfold easily. And that's really my definition of generating value is that creating opportunities for others to create more value. Right.

How much do you find it as a conversation starter for you? So people ask me what I do and podcasting naturally comes up and eyes get big. Oh, you're a podcaster. Like they think podcasters are, you know, the Tom Cruise's of the world and they got a big celebrity status. Like, no, you can live down the street and be a podcaster.

Right. Most of them started in their garages. Yeah, exactly.

We get into conversation about it and the benefits of it. It's a great conversation starter.

Right. And so there's the flip of that. Now I get, it's like, oh, everybody's a podcaster now. Like that's the other term I hear. And I said, oh, everybody's a podcaster, but so few are successful ones. And so that's what I. So few are still podcasting, you know, and that's the numbers that I love to throw out.

Think about all the self proclaimed actors and actresses out there that are still being waiters and waitresses.

That's right. Right, exactly. And I can say with absolute certainty that I definitely make a living off my podcast. So yeah, so those of us that do that and our podcasters, true podcasters at heart, are generating value either for ourselves, for our businesses, for the communities around us. And that's absolutely what you're doing with you with your show, Andy. And I'm so appreciative you came to share that with us today.

I greatly appreciate the invite and the tips.

I told you we're going to get at the value of this sort of on air model of how you do this. And as you came to know through now, having listened to the interview, Zach Levy is his co host, but it's really his client at the same time. And so you're getting that model of what things feel like, and that's the most important thing that we bring to our customers, right? When our customers can feel what it's like to work with us, when they get a sense of what it's like to be mentored, to be coached, to have conversations with us, to sit down and have coffee together, like, when you get a sense of that, then what we really feel is not only are you accessible as a coach, but you are likely to bring value to me, the listener, right? And I'm more likely to reach out and work with you. You know, this is the thing. It's like, I know this personally because that's how this show is, right? So not only am I interviewing great podcasters, but. But I'm also on here mentoring them, right? There's always some amount of ad that I make every single show where I say, you know, have you considered doing this? And whether or not they answer it that way, it is a way of coaching and mentoring, right? And I'm making them think about, wow, I haven't added value there yet, you know. And you. So you know my questions that I ask every single week, those three questions where I'm always asking them about their listeners, how they get great guests like, things like that. I'm demonstrating that for you. And building social media content around those topics and subjects because they're the ones that matter most to podcasters. So it's helping me on a business side, but what it is doing is if they're not good at one of those three things, and most often they are not good at one to two of those three things, right? They question whether or not I have better insights because as they start to realize she's asking other people. So she asked me. I told her I'm not really as good at increasing listeners as I would like to be. Wonder if she's got better tips. So now we have a continuing conversation afterwards. That is mentorship style, right? So now they're looking to me to help mentor them. So when you're hearing these things, when you're seeing this, this is what it's like to work with me. That's exactly the model that Andy's working on on air. So you can see it through his model, right? Because I'm a different personality. And so you need to see people who work through this. Who do these models because this could be the best approach for you if you're doing a coaching, consulting or any kind of long tail where you need to have multiple conversations to get someone convinced to work with you. Anything that you do that requires that this model of podcasts might be perfect for you. So take a listen to Andy. Take a listen to generate your value and understand what this might look like for you. And of course, you're already listening to the Binge Factor here. And if you've been listening for a while, you know that if you go to the blog post for this episode, you can connect up to Andy directly. You can find all kinds of things about his show, and you can find out all things about the Binge Factor community as well. So you can access me. So thanks everyone for listening. I'll be back with another bingeable podcaster coming up.

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