Investing In Extreme Podcasting And Becoming An Agent For Your Podcast Audience With Jason Hartman of Creating Wealth Real Estate Investing Show

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all noise with the Binge Factor.

Hey everyone, welcome to the Binge Factor. I'm Tracy Hazzard and I have an extreme podcaster today. I have Jason Hartman. I personally listened to his Creating Wealth Real estate Investing podcast and he has over 1459 episodes. So we're talking someone who is brute force tested. And then in the pre call I found out that he has 20 others that he is involved with. He either started and now has guest host. So there's a real lot of podcasting experience here and he has some great tips. Some of it is in line with what we talk about here, but some of it is just really new perspective on how you should look at your podcast and your show. So I know you're going to really enjoy this. So let me tell you a little bit more about Jason. He's been involved in several thousand real estate transactions, has owned income properties in 11 states and 17 cities. His company is Platinum Properties Investment Network and he helps people achieve the dream of the American Dream of financial freedom by purchasing income property, has the podcasts, educational events, referrals, mentoring software, track your investments, investors can easily locate, finance and purchase properties in exceptional markets. He has just a whole slew of resources for people at his website. So we're going to link to that of course in the blog post for this episode so you'll be able to connect up with him and find out more. But you are not going to want to miss this episode. He has started a media company, so he has Hartman Media Company and he also has a foundation. Jason started with little. He started while in college at the age of 19 embarking on a career in real estate. So he is a scrappy go getter, knows how to put it together and you know that's exactly how he got started. I am really impressed with the style of this show and I think you will be too. I'm impressed because it takes in so many things like he's instinctually done so many things because of how he is and how he investigates the world that you're really going to hear here. That I think is a common thread between many of the successful podcasters I've talked to. So I think you want to listen for that. Sumo, check out a show and listen to advice and hear why he's got this thread going that makes his show bingeable and appealing to listeners. So let's go to Jason Hartman. Jason, thanks for joining me today. You are quite the prolific podcaster. Your Creating wealth and Real Estate Investing podcast has 1459 episodes as of today that we're recording this. So five and a half plus years, five days a week. And then you just told me you have a whole list of other podcasts. How do you do it?

Well, I have a lot of what I call business hobbies and being a really curious person, Tracy, one of the things. So I started my first show, the Creating wealth show, which is still my main show, back in 2006, and I didn't always publish five days a week. You know, the original intent was like one day a week. And, you know, sadly, I made many mistakes over the years, and there were times when, you know, I published irregularly and didn't publish an episode for three weeks at a time. Okay. But for many years now, we've been very consistent, publishing three to five episodes per week. For a while during the pandemic crisis, we were actually publishing seven days a week because there was so much news. And that's my main show, my Creating wealth show, that's on real estate investing. And I had a lot of success with that show. And so back in about 2008 or nine, I think it was, I started a few other shows, and those worked pretty nicely and took off pretty nicely. And then since then, I've even started more shows. One of the. I've discovered that podcasting is great for. This is going to sound pretty odd. Okay, so get ready.

Maybe not to me. Yeah, I've probably heard it, but go ahead. I can't wait.

You may not have heard this one, except from our mutual friend Matt. You may have heard it from. Okay, because he talks about this a lot. But nowadays, when I want to learn something and I'm, you know, I'm a very curious person, as probably many people listening are, when I want to learn something, I'll start a podcast on that topic.

Nope, that's not crazy at all. That's exactly why I have a podcast on Blockchain, and I'm not an.

Yeah, yeah, exactly. And, you know, you get to interview a lot of thought leaders and the industry leaders, and you get to learn from them. I mean, think about it. As podcasters, we don't have to be the subject matter experts. Our guests do. Right. So they're the ones that need to impart their brilliance. All we need to do is learn how to be good interviewers, to listen well, to ask good questions, and to draw them out and get them to be candid with us. That's really what we do as the interviewer for our audience. And of course, I'm always on both sides of that coin. Like now you're interviewing me, and so I've been on both sides.

You gotta be on the other side sometimes too. Right? Well, did you start out as a great interviewer or. I mean, you've done thousands of episodes, so, you know, you get into this place where you're obviously really good at it now, but did you start out that way?

You know, I don't know. I've always been pretty good as a conversationalist. I think I've always just been very curious. You know, most of my shows are centered around personal finance and investing, real estate investing specifically. And I really like talking about these sort of geeky subjects when it comes to economics. And so, you know, I just like talking about it. I mean, I do it for free. It's nice to earn a lot of money doing it too.

Right? Well, you know, how did podcasting come into your mind? It's like, this is the thing I'm going to try. This is the thing I'm going to do.

Good question. And I remember the exact moment I first ever heard the word podcast. It was sometime in 2005. I used to live in Orange County, California.

We lived in the same town, by the way.

Oh, I didn't know that. That's great.

I discovered that we're both were in Irvine.

Yeah, yeah, exactly. And I lived in Irvine and Newport Coast. I moved around in those areas. And I was driving on a Saturday afternoon on Jamboree Road in Newport beach, and I was listening to Leo laporte, the tech guy on KFI AM talk radio. And one of his listeners called in. He'd answer tech questions, and one of his listeners called in and asked about podcasting. And at the time, I had this girlfriend, and she was really like an Apple cult member. And she was. She loved her ipod more than anything in the world. And, you know, that's when it was a big deal to kind of, you know, have an ipod, Right. But, you know, back then, ipods were sort of just starting to be like this huge rage. And she just love her ipod. And when someone said podcast, I connected the two naturally. Although they're not really connected. And so my ears perked up. And at the time, I had a little radio show on krla AM talk radio. And I would do that show every Saturday, a terrestrial radio show, and it was on real estate investing. And, you know, listeners would call in, ask questions and stuff, and it was never very successful. But I did learn a little bit about broadcasting and stuff then. And I had done a book tour about five years earlier for my first book, and I did hundreds of radio interviews being the guest. You know, I remember I used to get up at 3am at my home in Newport coast, and I would do 6am East Coast Drive, which was a really popular primetime spot to be on the radio.

That's right. Really early, but really prime time. So, yeah, yeah.

And these radio talk show hosts would interview me about my book called Become the Brand of Choice. It was about personal branding. And so. So, you know, I guess I learned some interview techniques maybe from them. But, yeah, that's kind of how it evolved.

I love that, you know, you have a really interesting show because there's a large portion at the beginning that is you really talking about and setting up the interview that you're gonna do, Right. Where it's a lot of your thought process, that's what you're giving us, is your thought process into things you're not really. It's not like it's a lesson, which a lot of shows are. It's more of, you know, here's this something to ponder and something to think about, and there's lessons in there. But then you go, then it really seamlessly ties your interview. So how do you plan that? Do you do the interview and then do that after? Like, what is your process there? Because it seems seamless.

Well, the real answer is, you know, my audience, they say they love my tangents. And, you know, we have a thing among my listener community called Tangent Alert. Oh, Jason's going off on another tangent. Frankly, that's just a result of my poor planning. Okay. I don't really plan the shows at all. In fact, many times I'm extremely busy. For example, for today's episode. Episode, I know who the guest is because I pre recorded that interview, but I did not record my monologue portion. And so I'll just do that on the off the cuff, you know, probably after this interview, after my next phone call, after this. Actually, you know, one of the things I think most podcasters do is I kind of think they take the easy way out a bit, which is they just do interviews Meaning all the content is really generated by the guest. And I do think one of the things my listeners like is they like my monologues, and they like the shows where there's no guest, where I just talk myself. And you really. That really helps the listeners know you better. And it also, you know, hopefully at first, helps you develop your own content and your own philosophy, but after you've done that, and that's an ongoing process, so it's never finished. Okay, Right. But after you've done that, it also helps you impart your philosophy to your listeners, to your audience. And I mean, look, there's lots of shows where people just interview people, right?

Yeah.

Really? You know, you got interested in podcasting for some reason.

Right.

And it probably wasn't just to interview a bunch of random people. Okay. It was to impart your ideas to the world. And yes, you can subtly do that in an interview because you get to talk a little bit, too, but you're never really going to do it unless you're doing monologues, whether they be.

Yeah, and that's the number one advice I do give my clients when they're looking at their podcast is like, after a while, I was like, why aren't you doing solo shows? Why aren't you, you know, taking. Doing longer intros or, you know, so that you have a monologue at the beginning? Why aren't you doing that? Because it is the most. The thing most listeners ask for.

Sure. Absolutely.

They want more of you. So you have a very in depth kind of way of talking throughout your. You know, there's lots of economic terms and other things that you've obviously talked to over time. So you don't, like, redefine everything in every episode. So your longtime listeners, I'm sure, know your things. Right. But what it really comes across is you're very informed about what's going on today, what happened in the markets today, what happened, what's going on in certain real estate economies in certain states and other places. How do you have time to record all the shows and stay so informed?

Well, that's a challenge. There's no question. You know, I don't really watch TV news or anything. You know, I try to get all of my content commercial free. So, you know, you're not. Because if you listen to terrestrial radio or television, you know, it's basically like 18 minutes per hour of commercials, so you're losing a third of the time. So that's the first part about being efficient. Right. You know, but a lot of the news I Just get from reading email newsletters and also just from my guests, from my other interviews. So it builds upon itself. Okay. So that's a nice thing for your own efficiency when you're interviewing people all the time. You know, you learn from them, you assimilate what they say, and then you teach it back to your audience in a different show in a different episode.

Right, right. Yeah, I love that building of knowledge, too. So I can see why that's really a success strategy for you.

Yeah, absolutely, absolutely. And by the way, I'll give you something that's kind of interesting that your listeners might be interested in. And, you know, one of the ideas I think every podcaster in your audience should try and use is create the information once, create the content once, but repurpose it as many ways as possible. So, for example, if you like to write, you know, have maybe a professional voiceover actor read your blog posts or read your newsletters, and then you can play them on your podcast. You can do it in your own voice, of course, but it's kind of nice, I think, for the listener if they hear multiple voices on your show, and especially if they're the opposite gender of you. Okay, so, like, the intro to my main show is a female, right? And a lot of my guests are male because, hey, finances, you know, males are just more interested in that. And we struggle to get more women on the show, and we do get some, but.

Well, I've got a great one. I just already made a note for you. We've had her on. I've had her on the Binge Factor. She's incredible. Veronica Dagger of the Wall Street Journal, she writes about awesome, and she's got a great podcast on women and wealth. So I know she's going to make a great guest for you. So, you know, that's how we need to connect that, right?

Yeah, absolutely. And for my Women Investing Network show, we have a show called the Wind Show. Women Investing Network, and our mutual friend, Sharon Lecter of Rich Dad, Poor dad fame, Robert Kiyosaki, she co authored books with him. She is guest hosting that show, which.

Is a great idea. I love the guest host model. You know, I've started a couple of shows where we had co hosts, and then I basically turned it over to them after, you know, I transferred the authority.

So.

And then I occasionally pop it, like, you know, just for fun.

And by the way, I recommend that you not say to another podcaster or another person that they're going to be your co host. I recommend you say, hey, would you like to guest host some episodes because then there's no commitment, Right. If they're terrible, you can kick them out. And if you introduce them as a guest host, the audience won't mind if they never hear from them again. They won't think, oh, this show is so inconsistent.

You know, Johnny Carson, Jay Leno transfer kind of thing. Yeah. Guest host for a really long time. Let's make sure the audience likes you before we go in.

I love that. That's.

That's great.

Make sure they're gonna stick around, too. Absolutely. So one other unique idea is, right? So create and repurpose content. Okay. And I think a voiceover actor is a good way to do that, because if those are small pieces, like, if they're a blog post, they might only be like five or eight minutes long when they're read. Okay. And if they're read by someone else and you do a monologue in that show and say, it's a half hour show, you know, in the middle of it, you put five or eight minutes and say, hey, I've got one of our blog posts. And we just like you to hear this little lesson on some topic. And it kind of splits the show up. I think it makes it a little more interesting for the listener. Look at it like, instead of being a book, it's a magazine, right? In a magazine, you turn the pages, you got different articles, you got different authors, different ads, different pictures. And I think that's a little more interesting for the listener. That's the number one.

I love that. Now you're stylizing your show. That's great.

Yeah. And then the other thing I wanted to say in terms of repurposing content is a couple of years ago, I started a new show called Jason Hartman in the Hot Seat. Okay. And I thought, you know, I'm spending all this time being interviewed by other people, like Tracy Hazard. Okay. And you know what? That's great. It's good that they aired it on their show and their audience heard from me. But what if I could do them a favor and drive some traffic back their way and also get more listenership myself? So I started this new show where I only replay interviews that other people when they interview me on the Hot Seat show.

That's awesome. We do, like, some best of reels, and we actually put it into a whole feed of its own. So it's very similar. I love that idea. It's a great idea. And it works really well for you. By the way, don't forget to put it in Your press page, everyone.

Good stuff. Yeah, yeah, yeah.

That's a great. I love the title in the hot seat. That's a great way to do it.

In the hot seat. And there's like the itunes logo is like, you know, a bunch of microphones.

Pointed at your face.

Yeah, I love that.

That's really great.

Any comment? No comment.

No comment. Yeah, no comment. I love. Well, before I get into the binge factor portion of this, which I really want to do, I just want to get your advice because you've already given us some great tips here. What I want to do is get the best ways. So we're going to go over our five best ways. The five best ways to start with booking great guests, which you have some incredible guests. And I'm guessing you didn't just like cold call them, right?

Yeah, yeah. Well, a little bit. A little bit, definitely. So basically my show was mostly a monologue show until about episode number 70 or so, 60 or 70. And my problem was I was kind of running out of things to talk about. And so I got to start getting some guests on the show. And I had held, when I lived in Newport coast, I held a fundraiser. And, you know, this is not political, okay. Because I know some people don't like them, but, you know, that's politics. Okay. But, you know, a friend of mine was connected with this person's campaign that I'm about to mention, and he was running for president, and it's Pat Buchanan. And so I volunteered my home. I had a big, nice home in Newport coast, nice area. And I volunteered my home for Pat Buchanan to have a fundraiser. So he came, spoke, and people had to pay like 100 bucks to come. And, you know, and we had appetizers and took pictures and all that good stuff. But years later, I thought, okay, I need some guests for my shows. He'd be pretty good one. He's on TV all the time, he's famous and he's written a bunch of books. And so we reached out to him and, you know, he kind of owed me a favor. So came on the show, he did a great episode. And right after that, I got Harry Dent, another big economist that I've been following. And he's been on the show now 10 times, Harry Dent has over the years. And then, you know, when you get a couple of these big name guests, you know, in a certain field, they're all peers. They know each other. Okay. They're maybe editors or colleagues, peers, whatever. And so you can get more because you have social proof, okay?

Well, the fact that you have repeat guests says a lot to a prospective guest because you wouldn't go back on a show that sucked. Right? You just wouldn't do it.

And some people probably wouldn't come back because sometimes I grill them a bit.

That's okay.

How do you increase listeners?

Let me mention one more thing about that on the grilling your guest, okay, here's another flaw. I see that a lot of podcasters have. Okay, they think that their customer, if you will, is the guest, and that's not true. Your customer is the audience and you are the agent of the audience. The audience has agreed to give you their most valuable resource, time. Okay? You've got to protect their time. So don't just accept any guest. If a guest interview is terrible, don't run it. Just throw it in the trash, okay? And don't let the guests get away with a bunch of self promotion and a bunch of, you know, like, no content. You know, some guests I've interviewed, I'm like, where's the beef?

It's like the same sound bites as everybody else.

I'm just not gonna run that show, you know? And interestingly, some of the more famous guests are the worst.

I keep saying that here on the show and nobody has believed me. So I'm glad you're repeating that because I've had that happen to me.

Yeah, I had Brian Tracy on and you know, I like Brian Tracy.

He's a great writer.

Yeah, well, you know, he was just total self promoter. It was actually a crappy episode. I didn't like it. I did run it because he was famous, so. But that's one thing, you know, I've heard Tony Robbins interviewed on other shows and he's just self promoting.

This is one of the things great authors, good authors, ones that I really like that write really well, some really great speakers are terrible guests, and that just happens. So. Yeah, well, you were talking about that being an agent of the audience, and I love that term, that's a really great way. We always put an audience first model. We're always talking about that here on the show because we want to increase listeners. And if you don't have a great show, you're not going to increase listeners. Do you have a concerted effort? Do you have anything you do in marketing to help yourself increase listeners? Or do you just let it happen organically?

You know, I have not found the holy grail to marketing a podcast.

You're not alone. Just letting you know that.

Well, I was hoping you could teach.

Me how we're working on it.

But the world of podcasting is pretty organic. I have dabbled, I've tried advertising a little bit. I've tried advertising on other podcasts. None of it has worked very well for me. You know, maybe it's worked for somebody, but it hasn't worked for me. So it's pretty organic. You know, you just kind of. Of need to get found. Just keep doing a good job. You know, podcasting is not for impatient people. Okay. This is a long game strategy here. And, you know, even my audience is not that big, okay. I've got a highly engaged audience. It has made me many millions of dollars. Okay, that's been great. But, you know, first off, a lot of podcasters just flat out lie about their audience size. They're just lying, okay. And, you know, they Twitter bomb and, you know, I don't need to mention names, but hopefully you know who they are. Yeah. And they're lying, okay, about their audience size. But many podcasters do have really big audiences. But the question is, how much money are they making? You know, how much engagement are they getting out of that audience? You know, a lot of times, yeah, your audience is big, but engagement.

Engagement goes down over a certain size. We see it consistently. So you're so right there. How do you produce in a professional way? I know you have a team, so.

Yeah, I've always had a producer. I don't know how to do audio at. I'd like to know how, because I could do more micro editing and stuff, but I've always had a producer, and I just record and put the episode in a Dropbox folder and they pick it up and do the editing.

Nice. How do you encourage engagement in your audience?

We have not been great at this, but when we've done it, it's worked. And I think contests are good, especially if you do. One of my team members, Brittany, who's been with us about 12 years, she would always do just a couple of cute little things on our web forms. So, for example, people would go to Jason hartman.com contest. Okay. And by the way, I think you can go there and see it.

There's something there. Yeah.

But you can see what we've done. And so what she would do is she'd have the typical thing, okay, enter the contest to win, you know, the Apple AirPods or some Amazon Alexa. Anyway, so, you know, we just do a giveaway like that, okay. And they would go there and, you know, the typical thing, name, you know, phone number, email address. Right. But she would always put in a couple of cute little things, like two questions. And we wouldn't require answers, but most people would answer them. And it would be like, you know, what questions or comments do you have for Jason? Tell us what you love about the Creating wealth show. And first off, you'd get great content because all those questions you can answer on your show. Okay. And then also you get great testimonials as well. Yeah, just minor little hack. Big, big results.

That's great monetization. You mentioned earlier that you're. You're not a big fan of listening to content with ads. I noticed there's not really any ads in your show that I heard in the few that I listened to.

But that's my own fault. Okay. And I'm not saying there shouldn't be any ads. I just think that radio and TV have way too many ads. It's like, you get so little content per hour, it's really ridiculous.

Well, and they seem very irrelevant, so that's probably more the case. Like, they seem too many because it's not relevant to you.

Right. That's the shotgun advertising. Whereas on a podcast, you know, if you screen your advertisers, you can get targeted advertising that your listeners probably want to hear. Okay. You know, people always want to find good products and services. Right. So absolutely. And the reason you don't hear ads on my podcast is just because we haven't really made any effort at selling advertising, which is our own fault. Okay.

Yeah. So how do you look at it as a return on investment, then?

But the return on investment for the show is my main show. The Creating wealth show is really a show that was always geared toward getting clients who are real estate investors. And we've made many, many, many, many, many millions of dollars on just that strategy alone. We've sold some educational products back when we had live conferences, which sadly, we can't do at the moment. Well, we reporting this, but, you know, we would sell tickets to our live conferences that made us quite a bit of money. Educational products, live conferences, but mostly, literally selling properties to investors. That was far and away the most lucrative part of our strategy.

Wonderful. So do you think you have a bingeable show?

Well, people say I do. You know, many, many times I have heard this over the years, Tracy, where someone will say, you know, maybe they're at one of our live conferences, or they'll just reach out, you know, through the website or something and say that, you know, I discovered your show two months ago. I've driven my wife crazy because all I do is listen to you. And I've gone backwards and I've listened to your entire back catalog, which now is pretty hard to do. That's.

Yeah, I would think that's pretty hard to do.

It really is. And some people say, you know, they listen two or three times to every episode. I mean, I'm flattered that, you know, it's that interesting, but.

Well, that. Do you have any idea why?

Well, you know, I think it's some of the stuff we talked about already. You know, it's the quality of the guests, the quality of the interview, the fact that it's not all guests, the fact that you do mix it up a little bit and have like magazine style. So I think all of those factors.

Yeah, so I always give everybody my opinion because I evaluate hundreds of shows. So my view on it is that what I see as a consistent factor across shows that I absolutely know are bingeable is that you have an in depth show. There's nothing dumbed down here in what you do. You're talking about, you know, broader economic topics, you're touching on things that maybe people don't know about. But instead of doing the like, 101 explanation of everything, you make sure it's defined enough that it's understandable. But you give them resources, places to go find that, and it makes the listener want to bring themselves up to the level. And I think that gives you an aspirational show. Right. I want to be as good as you, or I want to be as. As informed as you. And so you're my go to information, you know, help me be that informed in what I'm doing on a daily basis. So you don't want to miss out once you're in that place.

That's a good point, Tracy. Thank you for that. And you know, one more thing. I'd put in there some podcasts I listened to. I don't know, I'm sure there's a market for it, but I'm too type A and too impatient. I just don't like it when two people are just chit chatting. That just bores me. I'm like, get to the point.

You know, let's just talk about the topics. Let's get into it. Absolutely.

It's like, oh, what'd you do last weekend? Well, I don't know. You know, we did, you know, seriously, like, I don't know. I don't think anybody cares, but apparently they do because.

Yeah. Well, before we go, do you have any advice for aspiring podcasters out there or existing Ones who really need to up their game.

Yeah, I'd say that. Look, if you're going to get into the world of podcasting and maybe you're from the world of Internet marketing, for example, or direct response marketing of any sort, this is not fast. This is a slow, long term strategy. You've got to be very consistent about it. You better plan to be consistent and stick with it. Many people give up too early. And the other thing I'd say is don't look at your numbers or agonize about your numbers. Okay, if. Look, if I was holding a conference, think of it this way, and I invited you to give a speech and of course you have something to promote behind that. Right. You know, you sell properties or you have a financial newsletter or whatever it is. Right. If I told you I'm going to have 100 people at this conference and you can come and give a half hour speech, you know, you'd probably say yes, that would be a good promotional opportunity for you. Well, if you have an audience of 100 people that will listen to you and listen to you consistently, that's gold.

It is.

Okay. If you can get that audience up to 500 or a thousand, you're going to be at the bottom of the podcast pyramid. Those numbers are tiny in the world of podcasting, but you can make a ton of money off a thousand people. Okay. So, you know, I don't look at my numbers very much. I don't agonize about my numbers. I really don't think about them too much.

I try to get people not to.

Yeah, I agree with you. I just know that we get a lot of clients from the show, they're making money and it's all good.

Well, Jason, thank you so much for joining me today. I really appreciate your insights into extreme podcasting, as I'm going to call it. And what I really liked is that last bit of advice was showing that, you know, you really have this viewpoint of invest a long term investment in podcasting, which must go along great with the investment strategies you're advising all the time anyway.

It does parallel. Yes.

Well, thanks again.

All right, thank you, Tracy, and happy podcasting.

So I don't know about you, but I have got a whole slew of notes here. I mean, there's just so many good nuggets of information and ideas to try. I love the idea of the contest and adding in a couple of extra questions. Sometimes we do it anyway, but it never dawned on me that we could do it in a way to get the feedback and get testimonials back. We do it because of bots and other things. So now that really makes a lot of sense. You can really see how he really cultivating his brand in a way that makes you want to choose him. And that's why when he said that his first book was called Become the Brand Choice, that just makes complete sense to me. It absolutely is in line with everything that he's done and everything that he's about. And I love the depth at which he goes to the other thing that I just completely agree with and have found for myself. And maybe it's the way mind works and the way Jason's mind works, and maybe it's the way your mind works too. But I found that being able to look at your podcast as an exploration, as an experiment, as an opportunity. And when you look at it from that perspective, the interviews are less stressful, everything flows, everything's easier. But when you put that and add to that mix, being an agent of the audience, as you talk to now, you have magic. So you have great curiosity and interest in things. You have being a cultivator and a curator for your audience and being careful about what you put in front of them to make sure that they get value and caring about that value. And you add to that this unwillingness to compromise. Like, why should I have to do a dumbed down show? Why should I have to do it? Simple, let's do this in a way that puts the right people at the right level as my audience and draws them in and excites men. Excites them. And if it's 200 people or 20,000 people, what does it matter? So I love Jason's advice and I'm so glad I was able to get him on the binge factor. And this happened from this really great group I got connected to. So I want to give them a little shout out. Mike Calhoun and a board of advisors, just, I mean, incredible group. And I'm just so amazed at mentorship group and mastermind that they put together. And that's how I met Jason. So really impressive to think about that. Like one quick meeting and all of a sudden you have an interview that inspires you and gets you going. Right? Think about that when you're reaching out there and asking for guests. It was really simple. I had 15 minutes and at the end of it, he messaged me something and I immediately messaged back and said, oh, I hear your podcaster. I'd love to have you on my show. Right, done. So think about that too. Is that there's a power in that connection where I knew the interest, I knew the caliber of the group. I knew he was gonna make a great guest. I had no idea he was gonna be such a great guest. But you know, that's where wonderful surprises and where I get to learn in this whole process and where I get to get excited about what I'm gonna bring you next. So connections to not all of Jason's shows because he's got so many, but I'll have connections to Hartman Media. I'll have connections to creating wealth. I'll have connections to how how to find Jason everywhere on social media and on the Internet. I'll have that in the blog post for this episode@thebingefactor.com so thanks again for listening, everyone. I hope you're getting as much nuggets of knowledge that you're applying into your show and that you're actually using some of this advice and trying it out. If you are, I'd love to hear back from you. Reach out to me on social media. Can reach out anywhere, at Hast Design, at FeedYourBrand, either one of those and just let me know what you're thinking. I'd love to know when you've applied something and had a success factor too. And who knows, maybe you'll be my next guest on the Binge Factor.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd Brand. If you'd like to be interested on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.