Negative SEO: How To Fix It And Boost Your Podcast's Google Rankings

Want your podcast and videocast to be seen, heard, found, and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to feed. Feed your brand with smart cut tactics proven to cast your original voice to the world.

Hey, everyone. Welcome to feed you'd brand. I'm Tom Hazard along with your co host, Tracy Hazard. And today we're going to talk about negative SEO for podcasters, how to fix and boost your podcast Google rankings. And this is something that I think too many podcasters really don't consider. I supposed to meet a lot of people, even if they've been podcasting for a while, that really think of their podcast as just an audio show and they don't consider the Google impact of their podcast. And then I think SEO has something to do with their website, not to do with the podcast. So I'm very excited that we're going to talk about this today. Tracy.

Yeah. SEO stands for search engine optimization. So that doesn't just apply to Google. It applies to Apple. It applies to Spotify, it applies to Bing, it applies to, I don't know, like anything that you're using a search engine algorithm for. And so that's what we have to understand, that that applies everywhere. So if we do it for Google, we're doing it for the podcast app too. It works. Except that Google does a better job of tracking and walking through more data than Apple or Spotify or any of the podcast search engines do, because those podcast search engines only work with title and description for episodes and then name of the show, author and description and category for the show itself, the show level. So that's how this basically works, is just thinking about that. We really have to get in, right our titles to our episodes and our descriptions. And then if we do a great job of having blogs or other things, but we're using those same titles and descriptions, then we're really doing our job across all search engines from Google through Spotify.

Well, that is so important, and I'm really glad that you're sharing that and we're discussing this today. It's critical. You want to get the most out of your podcast. You want to be found by more listeners. You've got to think about these things.

Okay, so I want to define negative SEO and what some people call reverse SEO, which is actually what we're really talking about here, but I'm talking about negative SEO fixes, because what happens is some of you may have problems. I know one who's on the call today who's had this problem before, right? You have issues where you're being negatively associated with something that you don't want to be. It could be something distasteful, it could be scam, fraud. It could be anything having to do with somebody putting a bad review in for you or your company. So, like, there's a whole host of things that could be happening, but there can also be what we call black hat SEO tactics happening to you as well, which is someone who wants your keyword and wants to take it and use it for themselves, so they're hijacking it. Okay? That's what negative SEO tends to be. Reverse SEO is the suppression of negative links. And so that can be anything negative about you, your company, your industry. Cryptocurrency has lots of negative links associated with it, Right? And it can be hijacking the ability for somebody to find your great information because it's in the way. And so that's really what we're addressing today is these types of things. So it combines malicious attacks, purposeful attacks on you and your keywords, and trying to tarnish your reputation with Google and steal your SEO rankings away. And that can be happening in blog, in video, in podcast. It happens in all those places because they run in the same search engine. So it's malicious, but it can also be just functionally in the way, and it can also be reputation based. And so typically, and I know this from a fabulous crisis PR person who's an expert in this, who has told us again and again that when you have a reputation issue, very typically it's a former employee or a family member. Those are the two biggest areas that tarnish your reputation somewhere. Those are the ones that are out to get you. And if you think about this, you might be going through a bad divorce, you might be having some issues with a child, your kid who's just pissed at you about something. And if we learn anything from what goes has gone on in the world since maybe January 6th, it's those family members who are tanking people and really harming their reputations. Whether or not it's true or it doesn't matter, that's what's happening, right? And so it's associating you, your name, your company with something that's negative that could impact your business. And your podcast name could even be.

Your podcast name or just your Good name. I mean, we see it happen in political campaigns too. I think we see people that have a son or a daughter that write a book or come out in the media and talk about them. So you have all this negative, negative search terms that you're showing up in, right?

And so this is a very important thing to understand that podcasting can actually really help you in a powerful way. But you have to, if you have a negative SEO situation, this is one time where if you're not paying for video, audio and blog, it is the time to get it, get and pay for that. So even if you don't do business with us here at Potatoes and like, that's not. You're on our DIY side, you're just publishing episodes. This is one time when you're trying to combat this that I urge you to find the funds. It is going to be the cheapest way. And there are crisis PR companies who come to me and say, hey, we're going to buy a podcast package or we're going to buy guest episodes. We're going to buy our way into guesting to help reverse this negativity. So this can happen. This is a really powerful tool for you to be able to use.

Right? Well, and so it is true in the podcast listening apps to a lesser degree only, because all there is there for those apps to provide in search results is the titles and descriptions of your show and of your episode. So certainly that will help and you want to maximize that. And the same thing I'm going to say applies to that and applies to your ranking in Google and your SEO, the keyword phrases that are associated with you. I want everybody to understand that the results both in Google and in podcast apps come up most recently published stuff first. The relevance of how recently things have been published comes up in search results first. What that means is, and if it isn't obvious, I just want to emphasize this. I think it's worth emphasizing older results. The older they are in time, the further down in the search results they come up. And I want to ask a rhetorical question to all of you listeners here. How many of you click through to page three or four or beyond of the Google search results? I bet the answer is very, very few. If we were taking a live poll, everybody else on social media here, I probably had a hundred people and they would say they don't go past page one or certainly past page two. Now, I have a comment here from someone as we're doing this live, who's saying there's page two. Or three. Yeah, there actually is. So you want to dominate page one and push everything down. How do you do that? You flood all of these channels with new content. So that means the more podcast episodes you publish in a short period of time through a crisis PR situation, the faster you're gonna accomplish moving everybody else off page one and getting whatever that negative stuff is so far buried in history. No one's gonna be aware of it because they're not searching that deeply. So that's the number one piece of advice. Publish, publish, publish and get more content out there. And then Tracy, as you were saying, if you haven't been publishing video for your episodes, get video done and get that up on YouTube. If you haven't been creat posts for your episodes, create a comprehensive, what we would call verbal SEO post and get that up on your website. And if you've been publishing one episode a week, publish two or three. Do this for a period of time. Maybe you only have to do it for a couple months, three months, a quarter.

And this is the plan like to think about. If you want to combat negative, you do need to do it kind of speedy. Like you want to have a 30 day plan for this. So my recommendation and what I recommend to crisis PR companies is to do four guest episodes and four of your own episodes. That way it's coming at it from two directions and you're getting a minimum of eight. I do recommend they try to do 12. I think 12 can push you all the way down on the front page because 10 is about typical in terms of there's 10 spots on the first page of Google, right? So if you're gonna do 12, this is the way to do it. So if you can do 12 in 30 days. So if you could do eight episodes of your own and four guest spots. Eight guest spots and four of your own. Whatever it is, I recommend you offer to pay for your guest spots. Not to pay for the spot, but to pay a rush fee so that you can time it and to pay for a titling and description, edit or override. And so like you might offer them a couple hundred bucks, enough to cover production. Think about it like that. You know what production is $200 should more than cover production. So you could really do this fairly economically. For less than $1,000 in a month, you can do this. This is cheaper than your crisis PR. Those firms will cost you minimum of $50,000 in a crisis month, like minimum of that. That's what they charge because it's an urgent issue and they have to get you on tv and they have to do all of these things. This is the cheapest thing that they do. And a lot of them do subcontract us out to us to let us help them with these kinds of things. So what we do is we say, you want to make sure that all the guest spots you're going to do have video. You want to make sure that you know what negative keywords you're trying to or set of negative keywords. So it might be your name with fraud, your name with scam, and you want to use those exact phrases. And so that's why you want to be careful about how it's used. So if you've got potatoes fraud as something you're trying to combat or we're trying to combat is just say, understanding why reversing potatoes fraud is necessary. Or there's.

There's always a way to spin that negative keyword, use it and have it a positive instead of a negative. And if you're really trying to push that search term down, you've got to use it.

Yeah, it's explaining the fake potatoes scam. Right. So you've got fake potato scam is really your keyword, but potato scam is there because that's what's showing up in search engines. I just looked. It's not, by the way, like, there's nothing positive. Yeah, I mean, we have like, if you type in potatoes fraud, what you get is our privacy policy. Because we talk about fraud protection and our privacy policy. Right. Like you get all of our information is like coming up when you type in any kind of negative word in the term poditized. We don't even have a bad review out there. This, you can combat a bad review, but you have to understand what keyword it's ranking for. Use that and then put the positive spin on the front or the back of it so that you're not putting it within the keyword. The keyword needs to stay exact. So this is why you want to offer to pay any guest spot to make sure that those words stay intact in the description and in the title. And that's what you're paying that $200 for, for making sure that they run it in the month that you want it to run in and that they're using that phrase in both the title and the description properly, and that you just have a little oversight of it to approve it and make sure that's reading the way you want it to read. So that's what you're paying for. Right. You're not paying for advertising. You're just being regularly interviewed and you're going to discuss and talk about what happened and why you have this negative review or why you have this negative issue. You're going to talk about it and you're going to authentically say, yeah, I wish this didn't happen. I wish this customer was really transparent about why they're giving this bad review or this bad review is happening. But this person has never been a customer before. That happened to us on Facebook once. They'd never been a customer before. Why are they even bothering to do this? Why is this a problem in the world? And you could talk about it from that perspective, right? Why are fake reviews an issue now? Your whole conversation is about fake reviews and yet you're still addressing your fake review, right? Like that happened there in a different way. And so it would be fake potatoes, fraud review or something like that. And that would be what you wanted to cover. So by doing this, you're setting yourself up to suppress those terms because your content is fresh and new. And using the verbal SEO that Tom was talking about, those words that you're saying, it's going to outrage any written post. And this is what you have to remember. Most of these things that are done maliciously, somebody's hiding behind that, they use a fake name, they won't go on video. They very rarely, I'm going to say children of celebrities aside, right? Because obviously that's happening in the world today. Those people are willing to come out there and say something because they want the publicity of that. But for most part, when they're doing this as a black hat or malicious attack on an SEO standpoint to commandeer the keywords or to harm you, that employee doesn't want to come out, that ex employee, your kid doesn't want to say they're trying to use it to defame you, but they really are trying to stay away from that official defamation territory. So they're trying to do it in a like so by not putting themselves out there or in front of that. They're trying to avoid the legal repercussions of that. And so that's where you being Video Audio Blog can really come out in front of that in an authentic way, putting yourself out there. And the reality is, if there's a real customer who might have been affected by that, they're going to look at that and go, wow, they really took this head on. And this is a reason for me to do business. They have integrity. So you're fighting it on both fronts.

Yeah, that's really important to do, especially if it's a customer or something. And it can be kind of like playing whack a mole at some point, can't it? Because if they're creating a fake profile on social media account, then there's no real person behind it and it's sort of on you to try to prove they're a fake account.

Right. They're fake emails and fake profiles and you should report them, Right? Like you should absolutely. In social, go in and report them and continue to report them. But it is like whack a mole. You're right, Tom, about that. That's hard. But the reality is is that when we're talking about the Google ranking or the SEO ranking, Google owns YouTube, right? The video is going to rank, the audio is going to rank. Google podcasts exist, right? Like these things show up in those places where this fake person, the person who's using fake Personas, is hiding themselves and they're less likely to show up there. They're also probably, if you've ever read them, they're always short, nasty posts. They're never long, right. So they're not going to go on a 30 minute interview and talk about you unless they're in that sort of like super celebrity category. So like that's going to be rare, that that's going to happen and that those people can afford a crisis PR company to help combat that, but you can't. And your business can be at risk. I mean, I've seen doctors and dentists and other people with fake reviews on Yahoo, fake reviews in the system. And the only way to combat that is to pay for a program within the Yahoo system or pay for the program within the different review systems. And they're trying to get you to charge that. So there's actually a whole nefarious system built to do fake so that you'll buy the program.

But that's outside of Google, outside of Google, outside of the podcast ecosystem. So that's sort of a different subject for Chris.

But you can, because Google would rather do content. You can push down those review services on Google when you have content that covers it. And that's the point of what we're talking about here. So there's a couple of things I do want to make everybody aware of and thinking as we're talking about what you call reverse SEO or negative SEO fixes, which is results in what we call reverse SEO, which we're trying to reverse and fix these malicious attacks, right? We're trying to get back our keywords, get back our good name. And so part of it is that we want to make sure that we aren't contributing to the problem by how we're handling our websites and how we're handling our podcasts and how we're handling our YouTube channel. Okay? So the first thing that we want to do is make sure that we're not paying for fake stuff. You're not paying for bad backlinks. If you are paying for them, you're opening yourself up to the attacks more likely there, because they see this going on, they know they can hide the way that they do it. They can hijack your keywords, your backlinks, your results, because they see that you've already done this and there's lots of bad backlinks and other things going on there. If you are a client of ours and you think your website might be an issue, make an appointment with Tom and Cody and let them help you. Like, make an appointment with our sales team and they will review it. They will pull your thing through Semrush and they will check on what's going on on your site to see if any of these things are occurring. But don't pay for this. You know, if you've done it, don't pay for fake followers on YouTube. Don't pay for these things. Fake reviews, fake comments, fake views. Right. You know you've done it. You know who you are out there. You're opening yourself up to the attack when you do this.

And I'd like to add, there's no shortcut to good SEO. There are proper ways to configure your pages of your website, your main pages and things like that. That's true. And you can add metadata, but if there's no actual text on those pages that have those keywords on them, it's not going to help you to stuff the metadata in the back end with them. Google cares about real content. And guess what? Creating a comprehensive blog post that is a speech to text, verbal SEO version of a podcast episode. Google loves that content. That's the kind of content they want to serve people. So what we're saying is, as a podcaster, videocaster, use your skill, publish.

Use what you do. Yeah, you're all set up for success.

Real organic content that's going to rank and push this other garbage down. Because in comparison, the proportionality of it, what they're doing, short posts, griping about something, not with a real person behind it, your posts, real person, quality content, video, audio, blog, on that, it's going to flood the timeline of content with a lot of great stuff and push the other stuff out of relevance, right?

So check your stats overall, like that's the first thing because you'll be able to tell if these backlinks are. If you've got a lot of bad backlinks and what's going on. And remember that crosslinks and the things that you do from talking about your podcast in a blog post, even if it's a short post and you've got crosslinks to your guest and you've got cross links out to resources and other things like that, those are not bad. Google sees them, they're highly valued and usually they go back and forth because the guest is also cross linking back to you, right? So those things, they look at them, they high value, they suppress and pull down. But if you've got those bad backlinks in there, it can be counterproductive and just start to destroy the good things that you're working on. So you do want to get rid of them, you want to purge your sight of them, you want to make sure you don't do them. So don't pay for them. Check your stats and take a look at them. If you start to see slow site speeds, that's also some indicators. And we have a web maintenance program that we run here at Potatoes and we check site speeds every month and when we see a crawl, like where it went from, like it was doing really well and now it's doing really slow, usually it's slow and it's building up to getting better and better and better over time. Like that's kind of the way it goes. And like you just start out at like 50% or something, something like that. And we're helping you improve that. Like that's the goal. But if you see that you had a really great score and then all of a sudden it starts dropping, that's usually a sign that like a whole bunch of things came in and are encumbering and rerouting things in your site, actually causing a slow load. It's usually a free sign of an attack. So if it's not already happening, it's coming. So that is an indicator. Bad keyword spikes. Look, if porn topics are starting to show up on your site, hacks are happening. Like you don't have a porn website, right? Like, I mean, if it's unrelated to your site or cryptocurrency terms and you don't have a crypto website, this is a sign of a hack that's coming or a negative SEO that is going to be coming in. So this is something you want to keep your eye on. So if you start to see these irrelevant keyword terms and you know you didn't talk about them, it's time to rethink what's going on and take a deeper dive. Content scrapes can happen. Now, this is highly unlikely to happen to a podcaster who's blogging, but it can happen if you have a website that is not WordPress. So it's more likely to happen on a HubSpot website, a wix, a squarespace, a weebly a podcast website. And the reason is because they take longer to index, if they index at all. And so someone who is smart about this and wants to do a content scrape, in other words, and let's say you're ranking on amazing real estate terms and they see that you've got a weebly website, they know they could take all of your blog content that's over there and it won't be ranking on Google fast enough. And they can pop it onto a WordPress website and outrank you. And now they've gotten in before you index, meaning their content becomes what Google looks like as original content and not yours. They're stealing your content, your ip. Now, you can report them. You can do a copyright report through a Google removal. It takes forever. It's difficult, but it can reset that. But that's what you're going to have to do to reclaim your original content. But it's highly unlikely. If you're using a WordPress website and you're following the process of doing video, audio and blog, all those things are going to outrank and rank before. It's just going to happen so quickly that Google's ranking you because you have all those three components. It's highly unlikely. Even if you only had two of those components, it's highly unlikely that Google isn't going to be ranking you faster than anyone could scrape you. And they will always then be following you. And you are the original content. You're the originator. But checking your stats, checking what's going on, doing a whole review of your website, an audit of that can tell whether or not that's occurring. There are sites like Copyscate that looks for plagiarism across the web. So if you're concerned about your content, you can type your title of your show or your opening paragraph of your blog or your description and type it in there and they'll check for plagiarism. This is how schools do this. So there's a bunch of those. If you want to look for plagiarized content, there's a bunch of free tools that you can use out there. So that's really kind of like I just wanted to frame this up for you that there are some things you can do to kind of indicate it, be checking on it, be sure that nothing's going to be happening to you if you're worried about it, especially if you're in an area where there's a lot of scams and other things. I'd say real estate, finance, cryptocurrency, of course, anything porn related. Like if that is your industry. Right, like that. Those things happen. It happens a lot in the music industry as well. So if you're covering the music industry or you have a music based podcast, it can happen over there as well. So those are some big industries that it's just common on. Are there any ones I'm missing, Tom, that you can think of off the top of your head?

I mean, I'm sure there are. I wasn't really thinking about that right now, but what I was thinking is, boy, Tracy, I'm glad you're on my team and you're not like against me because knowing how to fix it means you also know how to try to attack someone if you really want to. And I don't want to be.

I would never use my skills for bad. You know that I only use my skills for good.

I understand that that is true, but it's actually. What a brilliant scheme. If you were not wanting to do everything completely ethically to know that Google is not in alignment with Weebly websites at all. They're also not very much in alignment with wix websites. So if there's good content there, you could scrape that content and put it on a WordPress site. And Google isn't going to pay attention to the Weebly or the WIX site much at all really. And they're not even going to flag it as duplicate content because they're not really fully indexing some of these other platforms. It's never a good idea, I think, for anybody to duplicate content and put it on their own website. If Google does eventually see there's duplicate content on more than one site, like on more than one WordPress site. No, that'll negatively impact both websites. So duplicate content is not a good thing. But is Google going to see it as duplicate content if it's on one of these other platforms that just doesn't get indexed properly?

Maybe they won't even Notice it. That's why it doesn't.

I know. That's why I'm like, oh, my gosh. In some ways brilliant, maybe sinister somewhat, but tactic to try to steal someone's authority and it's not good. And I really don't recommend trying to fight it, honestly. I mean, even though copyright law, if you own the copyright, that's not a path that's gonna produce.

It's not bad. No, there is a takedown process and you should do it. If you've gotten like a whole bunch of stuff scraped, like, if you got your entire blog scrap, you should definitely report the website because Google will take down the whole website. They'll delist them. So, like, that can happen. But it does take time. There's a whole process for it. But there is a process. That's the important part, right? There is a process for it. And by the fact that that's your voice on there and you've got the voice associated with the transcript with the like, all of those things, like, there's really no way for them to argue that you're not the copyright holder. Like, there's no argument on the other side. They'll just move it on and take down the site. They'll start a new one somewhere else eventually, and you'll have to take it down again. Like, it just happens like that. But my concern is actually that I think that this is going to happen more if you're not taking your podcast and turning it into the written word. I think that it's going to start happening where someone's going to get wise to what we've been talking about and what we've been doing and that they're going to say, well, hey, I want to start a power website in the real estate space. Space. And this podcast over here has no website blog. They got a landing page or they just got this click funnel. Like, that's all they've got is a click funnel. They have their podcast. But if I took their podcast and transcribed the thing and threw it on a website, Google would be ranking me for their keywords in no time at all. And all I had to do was take all the links within that and send the links to my stuff to whatever it is that I want to sell and advertise for.

Like I said, I'm glad you're on my team. I mean, that's true, though. I mean, I think it's an interesting point, even if someone's intention isn't so nefarious, is that when you have content out there, As a podcast only or as a video cast only on YouTube and you don't have a website or you have a website and you don't have a blog and you're not using the written form of your own content. I sort of feel like shame on you really, because you are just leaving all kinds of value on the table and if somebody else is benefiting from it, you're not. You've allowed that to happen. I guess it's not that the other person should be doing it, but you've really allowed it to happen. Think about it in sports terms. You're leaving them an open net. The goalie is not in the net and they can kick the soccer ball or get the hockey puck in there. So much more easy and win and you lose. So it's wonderful you're listening to this podcast and you are a podcast or you're recording and creating content. That's awesome. Or if you're listening to this because you're considering starting a podcast, by all means do. But you've got to put your content out there in every form. You're basically staking your claim on your content in every which way. That makes it not only harder for someone, I mean someone could do it, someone could attack your site. Sure. It really doesn't happen all that often. What you're doing is building a bigger moat around your territory and making it harder for someone else to compete with you. That's really the big message.

Well, and this is what I want to say. Look, black hat hackers and people who do this, like, I mean, they are nefarious, they know what they're doing, they're being malicious about this, right? They're way ahead of all of us. Right. Like there's no question about it. Like, I've got my eye on this technologically, sure. But like the tactics that they use or the way trolls come into YouTube and why they're hijacking comments and doing stuff like it doesn't have common sense to most people. So you look at it and you think it's a one off. But it's a pattern of behavior. It has to have something that's a value to them at the end of the day that they're making money off of or they wouldn't take time to do it. So like there's a whole industry doing this, so that's going to happen anyway. But the reality is, is that if you're doing the best practices, you're just not an easy mark. And that's the difference there. Right?

And they're gonna go for the easier mark.

Right? They so are. Right. So that's easy for them. The second thing, though, is that you think about this. If you built in these best practices that make some malicious hacker think twice before coming after you, you're also gotta be beating out your lazy competitors because most people will not put the amount of work in or the time in, or the thought in. And I don't think that what we do here is a lot of work. I think that it has a lot of best practices built into it. So it's extremely effective for as little work as you can possibly do. That's how I look at it. I want us to do as little as possible and get the maximum results and benefits and competitive advantage as possible. And if that helps us fend off hackers as well, then let's do it right. Like have a choice.

I agree with that statement, Tracy. It's very good. But I also think we should be transparent with our listeners here that it does take work, though, to do everything and do it right. You either have to spend quite a bit of time doing it yourself if you're bootstrapping it, or you've got to pay to save time and have someone else do it for you. It's going to take one or the other. Right. I remember learning this in college. A very important rule in business. The three variables of anything in business are time, cost and quality. Right. You can have any two at the expense of the third. You can do it cheap, but it's going to take you a lot of time.

And quality is probably not going to be best practices.

Yeah. If you can have high quality in every what you want, but you've got to put the time in if you're not going to spend the money. There's the three, right? You can have the two at the expense of the third. You can have high quality and you can have it fast, but you're going to have to pay for it. Right. You're going to have to spend some money. So, I mean, those are sort of the three.

Our goal is to try to keep the cost to be like, really reasonable.

To be gouging.

There are people out there that are just in college maybe starting a podcast, they don't have the money to spend on it. And so we understand that, but you can have it be the best. You got to put in the time, though.

Yeah. To create the. Absolutely.

So I just want to recap really quick, just in case you're having any of these issues. I want you to know that we're here to support, support you on this. So if you want to figure out a strategy, we're here for you. This is a great time. If you join the coaching hall and you say, I need a strategy for this, we'll pop you on, we'll hot seat you, we'll talk to you about this here. You can also make private one on ones and you could do some things like that if you need to do that as well. This is something that we can help you. It's kind of like a specialized topic and guesting strategy that you can put into place. So I want you to know that that's available to you if you need it. Okay? But here's my three guides for it. Every piece of content, everything that you do must be 30 minutes or longer. It's not powerful enough if it's shorter than 30 minutes. So you don't want to go on somebody's 10 minute show. You don't want to go on a TikTok. That's not going to be as useful to you as doing a 30 minute guest spot or longer or doing your own show for 30 minutes. Okay, so thinking about that, everything needs to be 30 minutes. You want to do at minimum eight in 30 days. Eight pieces of content in 30 days and if you can do it, do 12. So my recommendation to you, if you've already got your podcast and you're doing four episodes, do your four regular episodes. Don't make them all customized to the topic area. And you're going to do four that are specifically to combat the negative SEO, the keyword changes that you need. So you're going to do four of those four guest spots. So you're going to guest on somebody else's show because that's outside authority. So four guest spots, four of your own that are targeted at those keywords and four of your regular because that still helps you rank because it's new content in your space. It's helping to also build up that Google ranking for you overall and keeping your site authority in play. So that's my recommendation to you on those is those areas. And then of course get a website check, get an audit if you're in this situation, really assess the situation properly throughout. Don't just look and say, oh my gosh, that's happening on the first page of Google and not check your website.

Point of emphasis here. For those of you new podcasters listening to this or podcasters that started and thought, well, it's all about being on all the listening apps. Well, if you don't have a website. You are missing out. You need a website. Just point of emphasis. You gotta have a website. Burn that in your brain.

It's going to change the way you are discovered on your own podcast app in addition. Right. It's going to change the conversion and to do so much power for you. It has the most longevity return on investment over a long period of time. Okay, okay, that's it.

I think we've covered that one. That's maybe a little longer than our typical episode, but boy, this is a lot really to unpack. And we even in a lot of ways just scratched the surface. I mean, you could take a deep dive into SEO and get lost for years, but you've got to start somewhere. Fortunately, podcasters speak your way to it. It's your best plan. Okay, cool.

Well, thanks everyone for listening to this episode of Feed. You'd Brand. Tom and I are here every week because we do this at a live stream and coaching call for our clients. And we are live on LinkedIn, Facebook, Twitter, YouTube every single week, so you can catch it there. And you can of course join, potitize, join into our coaching call and get hot seated and ask questions, which is what we don't share with you on this podcast.

All right, everyone, thanks for listening. We'll be back next week with another great episode. This has been Tom and Tracy Hazzard on Feed. You'd brand.

Heard something valuable today but didn't get a chance to write it down. No worries, we've got you covered. We partnered up with podcasters united.org where podcast hosts like you can get free resources, free masterclasses, the largest podcast tip library assembled, and free promotion opportunities while you're there. Don't forget to follow us on YouTube and on social media at United Wepod so you can get feed your brand live. Until next time, keep podcasting.