Podcasting Hacks To Help You Connect With Your Audience

Don't get left behind in this digital age. Dive deep into the emerging world of podcasting. Welcome to Podcast Peeps, the Mastermind. For those looking to take their podcast to the next level, this is where podcasters come together to learn and share the best strategies to help you grow and monetize your podcast. Learn how to grow your brand and your community using your podcast as a tool. Join your hosts, Tom Hazard, Tracy Hazard and Scott Carson as they mind share their technical marketing, monetization and growth hacks with you.

All right, everybody. Hey, welcome to our Podcast Peeps Mastermind webinar number Deuce Deuce. You can always go to the website podcastpeeps.com gotta thank Alex for doing a great job of putting that together. We've also got the Podcast Peeps Facebook group for you to go out and like, we've got a variety of people here. We've got experienced podcasters, we've got new podcasters, people looking to get started. We've got marketers, we got vendors. We had a whole variety of people here last time. We've got a good little mix this time around for those that are also watching online. Right guys?

Absolutely. I was really happy with not only the variety of people, but the engagement last time too.

Yeah, I think we're going to have some great engagement tonight as well from just looking to see who's on there right now. So those that don't know here are your hosts. I will speed this up a little bit for the three of you guys. Since we are in a little bit of time crunch, we've got a lot of stuff to go over. So you guys want to introduce yourselves for those that have never been on the Podcast Peeps webinar before.

Sure. I'll start since I'm on the left, I guess, going left to right. Tom Hazard and I am co host of three different podcasts. I guess two and a half really. But anyway, anyway, one Tracy and I started many years ago is over 500 summit episodes. Feed your brand, which is part of our potatoes company, is really the one most relevant for podcasters and entrepreneur business person for most of my entire career and fell in love with podcasting to the point where we built a whole business around it. And we're really excited to be here and helping to support everyone supporting each other through Podcast Peeps. Tracy.

So I have feed you'd brand with Tom and WTFF, which is our 3D print podcast, which was our very first one, which is almost five old and then product launch Hazards, which is my new one. That I launched this year, and that is for Amazon sellers, those wanting to take their inventions to market. And we have a lot of fun with that because it's hazard with chooses, like our last name. And so we have a lot of fun with that one. But, you know, the thing that is that I, you know, I always say we go from content to commerce, and it has really blown our business up and just really helped ourselves and our clients. And that's really what I focus on most. And if it wasn't for a podcast, I wouldn't be an Ink columnist and I wouldn't be speaking. I just got back from Hong Kong two days ago, speaking in Hong Kong. It was really great. And so it has really given me an authority platform to do things that while I had all of the resume, it wasn't getting me those things. Podcasting changed that for us. So we want to make sure everyone gets that message out and moves forward with theirs as well if they haven't gotten going.

Exactly. And the third person there is Alex. Start popping there for a few minutes there. She's, I would say, director of First Impressions.

We call her the champion of order and reason, but really she's our COO for Potitize.

She's also our daughter.

She's also our daughter out of college a year and a half ago and came to work for us, and it's been dynamite. She accelerates this business and makes us better, helps us scale.

Anyone who doesn't have a Millennial in their business is making a mistake. They have such capabilities. That is unbelievable. And she has really moved us forward.

Cool. Some of you guys that are on here know me. I'm the host of the Note Closure show podcast, Note Night in America, and then of course, Note Camp. We've got another round of that coming up in two weeks like we did six months ago. But in podcasting for about 14 months absolutely has really revolutionized what we do here at we close notes up this up dramatically and we'll say some of the stats and how we've helped with our audience for later tonight. I don't see her on here yet, but my VP of operations, Stephanie Goodman, she's also the host of the Fur Babies podcast. She's gonna get 30 episodes done if I have to kill her this month. Awesome.

You know, it's really great that we have people at all different stages, even within those of us that are providing this mastermind for everybody. Cause while you have been doing this now for a year and a half, Stephanie is really a newbie at Podcasting. I mean, not that she hasn't been involved in your show, but for her own show. I mean, she's at a different stage. Like, I'm sure a lot of people who will be attending this webinar. But, Scott, you have some big news about your podcast. Are you waiting to reveal that?

Well, two big things. We've had our best month yet ever, which is exciting. And secondly, it surpassed the 20,000 download mark. We actually had a weird influx at like 3 o' clock, and Shannon and I couldn't figure out what the hell happened. Like one episode of 2,500 downloads in like a two hour period. We had this uptick. So we now went from hitting 20,000 to over 22,000 downloads this month alone.

Well, part of that, Scott, is we have continued to put all of our podcasters on more distribution platforms. Alexander, was there a new platform you put Scott on?

Very recently, Player fm.

Player FM was another one now in the Blueberry Directory. And you're also in the Blueberry Directory. We just keep adding platforms as a standard and we're always on Google Play. But Google Podcast was recent additions that probably had something to do with it. But 20,000 downloads in one month for your show, that's a record. And it's due to the content. I mean, people don't have to download it just because we put it on another platform. Right. You're valuable content that people recognize and want to listen to for your market. So congratulations to you for hitting that 20,000 download mark.

Pretty excited. We're up 11% over last month and up 70% year over year over last year. So ransom numbers on that today. So. But anyway, I know people are like, okay, quit talking about y', all, let's get to the content.

Right, to the content for today.

I agree, because we got 15 minutes to get through a bit of stuff. So what is a mastermind? A mastermind is when you bring a group of people together to have you work on a common idea, common goals and things like that. And Napoleon Hill kind of defined it. The best mastermind groups offer a combination of brainstorming, education here, accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your mastermind group members achieve success. Participants challenge each other to set powerful goals and more importantly, to accomplish them. The group requires commitment, confidentiality, willingness to both give and receive advice and ideas and support each other with a total honesty, respect and compassion. Mastermind group members act as a catalyst for growth, devil's advocates and supportive Colleagues, this is the essence of value of mastermind groups. We're all running around in different groups. I know. I've run a mastermind group for a couple years now. Tracy, you were way against it because a lot of mastermind groups are very like the person that puts it on focused. Right?

It's like coaching in disguise.

Yes, exactly.

I mean, the reality is we're just trying to be transparent of the fact that we started as podcasters, like any of you, just to help market and grow our business or our brand or everybody has a different reason, but it was a pure reason why we started podcasting. And eventually it organically grew into a whole nother business for us. We're definitely being transparent about that. We're not trying to push our business on you in any way, shape or form. We are freely giving of all of our knowledge. We're not holding anything back. And this through the end of the year is free. So please take advantage of it. We're here to help all of you and honestly help ourselves. We were still podcasting today. We practice what we preach and we're trying to improve what we're doing, too. So we don't know everything, we'll admit that. But it sure as heck is fun, isn't it, Scott?

It definitely is a lot of fun. And we've seen that with a couple things that we've been doing here recently, being guest hosts and other people on it. It's fun helping other people succeed because there's enough business out there for everybody. Whether you're trying to reach out to fitness experts or health experts or 3D printers or help you with the public speaking or helping out find investors or stuff like that. There's a whole variety of so many niches out there, and I think podcasting is really, as I mentioned earlier, it's the last bit of true free speech out there where you can say what you want and be who you want to be for the most part.

Right. You really can. There's really no restrictions. And what I like is podcast listeners are voting with their subscriptions they want to listen to. No one's pushing it on anybody. You have to opt in to listen. I would like to give a brief shout out before we get into today's subject. New podcaster Dustin Matthews with Get Wealth Fit podcast. I just want to use this as a little brief lesson. It's off topic for the main subject. 60 seconds and I'll be done with this. Dustin launched his podcast last week. I think last Tuesday or Wednesday it went live and he Followed a recommendation to launch with 25 episodes and he's putting out one per day for the first couple months. And this is not a play to get a new and noteworthy because that doesn't work anymore. We all know that. I don't know if we talked about that last week, but we can talk about that again. I actually saw somebody advertising still today. I got a solicitation from somebody talking about the formula to get a new noteworthy on itunes and there is none. It does not work. So I want to do that.

Just Google it and you'll see tons of articles.

But what Dustin did do, he's in the business category, in the business investing category. It's called get well fit just because of the volume of content putting out there. Within 36 hours, he was ranked within the top 25 on the top 200 in iTunes in business investing and within the top 100 in the general business category. All organic. Hadn't pushed it out, hadn't marketed anything yet. Good for Dustin. Obviously, he's.

And he's been holding there all week because I just asked him to know.

He's been even rising in the rank over the last week that he's been up there. So volume of content does make a difference in downloads immediately. And putting more content for people to consume makes them more likely to want to rate and review you. And he had like 44 reviews within, like three days. Again, organic. So there are formulas to rise in the ranks quickly. And he's doing a great job with it, so you might enjoy that.

All right, so that's a good podcast, by the way, guys.

Really good. Yeah, totally. Dustin's a great guy, definitely. So one of the things that we did, we run a poll here real fast, and I'm gonna launch the poll here. A couple similar questions were here last week. Go ahead and do me a favor and answer those again. I added a couple, I think two questions on there. So, like, one, again. How long have you been podcasting brand new? Less than a year. A year. Plus, if you don't have a podcast, just put down brand new. How often do you record episodes? You know, I binge show a day. Show a week, once a month. Are you recording audio or video? And then is this your first time to the podcast Peeps Mastermind webinar? So let you guys run with that a little bit while that's running there in the background there.

I love how you do this, Scott.

I like the pulse.

I have to go through a training with you for the first time that you're not Able to be on with us. And I have to run this.

You'll do fine. You do fine. I see errors all the time, like, oh, I misspelled something. Forgot to add something there to it as well. But anyway, one of the things that I see this, I know Tom, and you and I have talked about this kind of frustration of we see people, especially at different events where they're like, oh, I have started a new podcast and they're like, oh, how do I get new followers? How do I get more downloads? How do I get the word out on what I'm doing? And I'm talking to people and I'm asking what they're doing, like, what are we doing? Well, I'm just posting to itunes. I'm like, well, what else are you doing? Well, that's about it. And I ask people, are you doing video? And people are like, oh, no, I don't want to do video. It's more work. So I thought I'd bring up a couple of different things of pretty easy ways to add video to your podcast when you're recording an episode and you kind of see where we go with this. But like, Facebook Live is very easy to do, right, everybody?

I think it is, yeah. Especially if you're using a tool like Zoom. Or if you don't want to use zoom, there's other tools like ECAMM Live. Lots of things you can do straight.

Into Facebook Live or you can do.

It on your phone straight into Facebook. Yeah.

So Christina says number two and three don't apply to me. Just answer then audio only or first timer. Okay. Or once a month. Okay. Don't get so bent out of shape of the exact answers. All right. Another thing is YouTube Live is another really great growing aspect of things you can use Zoom. Like if Facebook changed their algorithm up tonight, I would have changed it over to YouTube Live, which is nice to have. That's right, Zoom us, which is the software using is great. Or go to webinars, if you guys are familiar with that is ways to record a webinar without it necessarily being live online. If you want to record something all the time.

By the way, guys, I record interviews because it's hard for me to schedule with some of the famous people that I interview, hard for me to schedule with them. So I definitely do the zoom record thing and then put it out as a video later.

That's good. That's good. Then of course, there's just non live video. If you want to just pull your smartphone out and record a video there with Everybody or pull up the camera. Non live videos. Yeah, you could go old school. I went old school a couple weeks ago in a spot that had no Internet reception. So I just recorded a quick video and used it there. Belive TV is a really cool software that kind of links up with Facebook that has some really cool tools to do with either doing it individually or with a couple of other people. Google Hangouts is still alive and well. Everybody Instagram TV kind of growing obviously as well out there. And then of course, LinkedIn has actually added a video aspect to what they're doing now.

Now LinkedIn's video is restricted to under 10 minutes, if I remember right. Is that true, Scott?

I believe it's under 15 minutes, I think.

Okay.

I think yeah, it's 15 minutes or less. I tried to upload a video there, actually, when it first came out, it was letting you do like hours. And then I went to upload another video. It was an hour long, like. Oh no, only 15 minutes. So that's still. 15 minutes is not bad. It's a lot of information.

Yeah, that's what I remembered. So I've tried it. I've been doing a couple little shorts occasionally because I don't. Mine are usually much longer, but doing a couple little short. Just little briefs almost kind of doing like a recap video and then putting that straight up into LinkedIn. And I'm gonna. I haven't gotten much results yet because I haven't done it consistently, but I'll let you guys know how it's going. So I'm testing.

I like that idea. Like a precursor, a preview video or like a pre episode or a teaser.

Kind of like a highlight. So here's what's coming. You know, you might want to check it out. And below is the link to the actual podcast or the ACT link, video or blog post.

Nice. All right, so I'm gonna end the polling and then I'm gonna share the results. So 67% are brand new. We had six out of 11 of you guys answer that. I'm gonna do new episodes once a month and a show a week. And then are you recording audio or video? Audio for most of you. Probably three to two. Good to see a few people using video and then half of you brand new that answered and half you've been here before. So it's good to see some newbies as well. So one of the things I think a lot of people to keep in mind in today's market. I actually was talking to somebody today, a marketer out in Miami this morning on a podcast episode. He does a lot of social media stuff. He's an MC speaker. He's like, you have to. Everybody has realized that we all run our own media companies these days, right?

Yeah. We are our own little media entity.

But the barrier to entry is so much easier than it was 50 years ago or even 10 years ago, right?

Absolutely.

Thank goodness.

Yeah, thank goodness. Exactly. And if you think that we started out with the print, then moved to radio, people listening to the radio around the fireplace at night listen to Orson Welles and things like that, then you had television, and then obviously the World Wide Web came out. And then, of course, what's really driving a lot of traffic these days with media is our social platforms, Facebook, YouTube, things like that. Now, the question I always ask people when they say, hey, they're just doing audio, and that's all they're doing, is, well, is that where your audience is? Is your audience all just listening to audio or the other places? And if you look at the statistics for those that listen to podcasts or depending on what your avatar is, you know, you got to know the people you're identifying or looking for, where they're hanging out. Right, guys?

Yeah. To me, that's just the really critical part is, is that it's not only just where they're hanging out and what they're doing, but we have to remember that people have their preference too. Right. Some of us are readers and some of us are listeners, and some of us are viewers. So if you can do one piece of content that does all of that, why not?

Exactly. And so one of the things that's important that we have dived in, I was very fortunate. A couple of years ago, I paid a company, come and take a look at my Facebook and my client base and things like that to really hone in on what my ideal, I guess you could say my avatar or my ideal client is, and what their habits and the things you want to keep in mind with this is you want to know their age group. Are you dealing with males more or women more in your audience and stuff like that. You need to know, kind of the race also plays in it. You've got a great client as well who runs a podcast for empowered Asian women.

Yes. That's specifically targeted at Asian American women, actually.

Yeah, exactly. You got to know what your listeners education levels are. Are they going to understand, talking about, do they need a high school education or college education or advanced degree as well, too? You know, what are their income, what are they making as far as income, and then also what's their buying habits? Do they have discretionary income or are they broke? It depends on what your niche ultimately is out there. And the more you can define your avatar, the better off you'll be. The smarter you'll be with advertising dollars and reaching out in the right spots. Right, Tom and Tracy?

Absolutely.

Absolutely. Yeah. I think that just the other side of that is that there are, I want to say, rather than just race, cultural differences, and that really matters as well. So there are sort of cultural preferences as to where the communities of other people who have the same cultural backgrounds, or even maybe the same religious backgrounds, if that's where they want to hang out with their friends, with their community, with their churches, and they have a preferred platform from that. So understanding that is really important.

That's huge, because I actually had a zoom call with a listener from Israel, from Tel Aviv. He's investing in the United States. He was trying to talk about what goes on over in Israel with some of their habits and things like that. Have to try to explain it. So it was. You're totally right about knowing how people are born and some of the. Not just religious, but their growing habits and things, because each country, especially across the ocean, things are a lot different in how they communicate and interact with each other. Right?

Definitely.

And one of the things you will learn as you start your podcast, for those of you that are navies, is that you get almost an instant international audience in places you didn't imagine. I mean, when we saw that our first podcast was, like, doing really well in South Africa and Brazil, and we were shocked. We were like, why those two places of all countries? You know, we would have thought, oh, the Netherlands. It makes sense. 3D printing. Right. But to have Brazil and South Africa be run at the top of our list was just shocking to us.

Yeah.

Yeah. One of the great things, I made a mention on one of my podcast episodes, if anybody's listening international, and I get flags that show up randomly.

Oh, I love it. That's awesome.

I wondered where you were going.

That's great. All of a sudden it's got that getting flags.

Exactly.

That is so great. And this is the thing. I was just over in Hong Kong, and they are not big on podcast listening.

Right.

It's not a big platform for them there, but they do watch a lot of video. That's where also you can build in and expand an audience. And so when I told them that they could not only listen to my podcast straight over my website, but all the video there's a video for every single episode. They were thrilled with that. And that was easier for them to. Oh, I can subscribe to.

To that.

And so now I have to figure out how to do WeChat. Like, that was what they told me. I have to post it up in WeChat because I have to build a WeChat group. I was like, okay.

But that's good because, you know, you have an audience there. And the better, you know your audience, the better your podcast and how you can deliver your content to those people. That's what we're looking for. Delivering content or connecting with your audience. And let's face it, podcast listeners are very loyal listeners. As long as you keep delivering, right?

Absolutely. That's what they want. More content.

Exactly. Whether it's content on notes, cats, 3D ties, fitness, whatever, they want it. And Stephanie Goodman's watching on here. So.

One of the things that I thought would be a good idea is talking about where a lot of the people are the most popular website. So I did a quick search today for the most accessed websites. For the most part. It was kind of surprising. Google came in number one. No surprise there, right? YouTube was the number two website. Facebook was number three. Baidu. Baidu was in China. Wikipedia was number five. Surprisingly for me, Google India was six. Seven was Yahoo. Still still got some life in that Yahoo.

That's shocking to me. Didn't they get rid of their emails?

No, they didn't.

Yet. Twitter came at number 10. Instagram was number 20. Amazon was number 23. Netflix was 33rd. MSN actually tied with Netflix based on this. Reddit was number 37.

Get Reddit.

Reddit. WhatsApp was 42nd. That's the international audience for the most part too. Use a lot of them. Ebay was 44. Bing, which is another search engine, here is 45, which is kind of surprising. LinkedIn was down at 48, which for those that are gamers out there using podcasts was number 88. Spotify was number 98.

Wow. That's even above. Does itunes rank as a website?

That's exactly what I was like, where's itunes? Was it even in the top 100? Wow. That's the mind blowing thing from me doing this tonight was I like, oh yeah. I'm like, why? And so many people that just throw it up on audio. They're not even in the top 100 websites, guys.

And this is what we always say, Google. The keys to the castle at Google.

It is Google. But I'm happy to see Spotify in the top 100. Because any podcaster can get on Spotify now. We have been putting all the podcasters we work with on Spotify now. It's a standard. It's very, very popular.

Very, very popular. It was the highest ranked music website ever downloaded music thing. Most of the other stuff, there's a lot of like Google Poland, Google Germany, things like that. I didn't throw that in there, but I thought these were the most relevant for us as podcasters and marketers here in the United States.

For the most part, yes.

And if you're not using some of these, I mean, I'm not gonna go post a podcast to Wikipedia. Let's face that, right?

You could. I mean, I think you have to be like, really established. But I mean, like, we've had a podcast for five years. I bet you anything we could put up a Wikipedia.

You probably could. You probably could.

But you know what's even, I think another opportunity. Any podcasters or potential podcasters that are authors, and I don't remember if we mentioned this last time or not on the podcast Peeps Mastermind, but if you are an author and you have a book on Amazon that you're selling in any way, then you have an author page and you can put your podcast RSS feed on your author page. And that's just another free way to distribute and spread the word about your podcast. And that has a lot of SEO value within Amazon and even off. So just a little tip that we've learned in the last month, I think this is. I learned that and it's incredible.

It automatically upload every new episode to your RSS feed. That's the beautiful thing. I learned that and shared it with you, and I did that and it was just amazing. So what's the thing to learn here is I think you've got to realize that you're just doing one thing. You're missing out on a lot of other opportunities out there to really get the word out in what you're doing.

Although I'd like to say, Scott, that I'm not a big fan of doing more work.

Right, I agree. Yeah, I totally agree to that. I'll get to that in a second. As I just said, it doesn't always mean more work. You could not take the words out of my mouth there. And you talk about being discoverability. You guys had an episode a couple weeks ago recently about making your podcast be discoverable and other things like that, too. Highly encourage that. Mobile mediums equals a bigger audience because you're hitting people that are Searching in different ways. Right. Totally gotta be that way. Not everyone knows what a podcast is or know that every smartphone has a podcast icon to download things. Right.

I have been talking to a lot of people, say, oh, I don't listen to podcasts. And I was like, well, I think you do. Like, are you clicking on this in Facebook? Are you watching a video over here? I go, well, technically it's a podcast. You're just not listening to it off of itunes, off of a podcast player, but you're still listening to a podcast or watching a podcast. And so I was like, you just don't know what it is.

Yeah, I had explained what it was to my mom. She's like, what the hell is that? You know what I mean? Like, I mean, all the videos you do on Facebook, I'm like, you're on Facebook. That's basically a podcast or a vidcast, I guess would be a better way to put it sometimes. But the thing is, some people prefer video, some people prefer audio, some people prefer to read it, the old school aspect of way. So it's. I like to compare it kind of the whole, I can't hear it, I can't see or can't speak it. You know, the three monkeys there. Hear no evil, see no evil, speak no evil. You know what I mean?

All good. But there's different ways to get the words out. And so one of the things that. We talked about this a while, and I kind of use this a little bit, prepare for PodFest coming up, because Tom and I have been talking about this, and Chris Christamos from PodFest was in San Antonio last Wednesday night. We drove down and saw him do a video on the Messengers. We're talking a little about presentation. So one of the things is, I track a lot of my downloads. I track a lot of views. I try to see where my biggest bang for the buck is on a lot of things. So I've pulled our numbers together for our podcast just the first year alone. So you guys can kind of see kind of leading up to it, because it doesn't always have to mean more work, because that was my biggest thing when you approached me originally. Oh, hey, I want you to do a podcast. I'm like, I don't want to do any more work.

Right, right. I remember it's not something that I could really push on you or sell to you. You had, you know, I planted a few seeds and thoughts, and you had to come to the realization on your own that there may be something to this.

Yeah, you Approached me a while back. I remember May 28th of 2017, sitting in Dominican Republic, Steph. And I was like, I'm doing this now and I could not wait to meet up with you.

When I got back from there. So I'm a big believer in video. I've always been a big believer in video for what I do in my niche of the word. But I think video tells a story and allows for people to get to know you a little bit better and kind of see a face to face if you're using that or also get a chance to kind of see how you teach or interact stuff. Because one of the big things is I've got people that have called me up for years on our webinars or classes that we do, like, oh, hey, I binged your videos or I know who you are. You're the only man me and my husband let into our bedrooms. I'm like, whoa, that's way too much information there. Okay.

Way too much information.

But I may say, okay, if I'm going to do a podcast or we're going to pre up to it. When Facebook started doing Facebook Live, I said, okay, let's do this as our way to touch our audience, to touch our tribe on a daily basis. So we started doing Facebook lives every day straight on the phone, not anymore work. You know, it was like eight minutes to 30 minutes a lot of times. And then that was nine months of episodes, 149 episodes. And I used that to help me build my consistency, help kind of build the audience to see if it was gonna be worth it for a little while. Okay, so August 2017, I think the last episode I filmed on just that was August like 19th or something like that. And at that time you and I started talking. We recorded some episodes. So the first episode that went live on Potitize went live on August 21 or August 20. But before that, all I was doing with my videos from there was just Simply uploading to YouTube and Vimeo easy shares, easy downloads. And share wasn't any more work to me. But the numbers leading up in this first nine months, I had 20.1 thousand views on YouTube. It averaged 15.35 minutes each, the average view. And I added 376 subscribers to my YouTube channel in that nine month period. Now in the same on Vimeo, which I use a little bit more because originally my YouTube channel got kicked off a while back. So I was building a Vimeo channel. Yeah, long story, I had 22,000 views and that averaged 15.26 minutes of watch time on there. It's not bad. Not bad at all.

Minutes of viewing time. Interesting.

Vimeo wasn't on the top 100 list.

It wasn't. It was. Not at all. Exactly. It's another thing I've learned today. I learned something new last night. I'll share with you in a little bit as well. So I didn't track the Facebook views. I just thought whatever, it was extra gravy because it wasn't the easiest thing to track Facebook views back then. Okay, that didn't make it a priority. But still it's not too bad when I look at everything as the views and things like that. For just doing a little bit of marketing each day. Right, A little bit of marketing each day. Then I saw the light. I was baptized in podcasting by the Hazards and started putting out episodes. My first year ran from August 20 of 17 to August 20, 2018. I had Tom on for my one year anniversary episode which was episode 180 on there or technically 3:30 because we just kept running the numbers up from the Facebook lives. I had 152,000 total downloads. Pretty good.

That's great.

Beat my goal for the year. I planned on 150 and beat it. I had 800 if you figure 845 average downloads per episode. I uploaded those videos again to YouTube. I had 22.2 thousand views, a 13 minute average. But I also increased my YouTube channel by 447 subscribers there.

Right over the 300 some odd you had before.

Yeah, 347 was just over nine months. Okay, 376.

Great.

So if you figured the views on there went down a little bit. Cause this is a full year. I expect to be more than that. Vimeo was 27,000 views. An average 13.4 minute average.

But you know what you were getting hit. I mean thinking about the amount of videos that were growing on YouTube that is not to stay stable in your number of views is really shocking because in a bigger marketplace year over year.

Exactly. And it's dipped some. I think it's dipped some a little bit initially though. Cause I track year over year. But I think more so because people are moving to the podcast, they're watching a little bit more on Facebook or they're listening more on tunes based on our in numbers increasing like they are Facebook views for our first year. And I gotta thank Shannon because she spent a day going back and checking. Each video is roughly at 75,000 views of those first 180 episodes. Wow. Some peaked out at like 3,000. Others are like 100. But on average it was 456. View average. Now that number's actually skewed because there's about a dozen episodes that didn't get Facebook Live. They were recorded with either a guest host or just didn't go live that day. But not bad at all. Right?

Really good.

Yeah. So I added this all up because as I've seen, the numbers kind of tweaked down a little bit on the videos. I've seen the downloads increase.

So.

Downloads. The first year, 152,000. YouTube 22, 2, Vimeo 27,000. Facebook was 75,000. When you add that all together, it's 276,000 total, basically views or downloads. So the thing, look, if it was 845 for just the downloads, it's almost doubled my audience by adding that extra video to feature to it.

Why not?

Why not? It didn't take me any extra work because I'll get to that because it's doubled my audience. Reach for those. And it's also hit people that maybe don't listen to podcasting, that listen, they'll watch videos, they'll spend time on YouTube. I hear people all the time like, oh, I don't want to listen to itunes. I don't know how to figure that. But I can find you on Facebook or YouTube or I can find you on my TV by going to the YouTube app on my TV.

Yeah. All the smart TVs now are making this much easier.

So this is really why you couldn't be watched in their bedroom.

Yeah, that hunter hurts me.

Now I understand.

But what was funny is last night I'm sitting there, Steph was doing something and I get home from. I was up here late to about 8:30 to get home, flipping through before I go to Amazon or Netflix, I flip. I was like, wait, I'll check on YouTube real fast. I flip over to YouTube and I type in some keywords like Scott Carson pulled up a soccer player from England and a bunch of my videos. I also typed in notes and pulled up my stuff and a bunch of other stuff. But I was like, oh, wait a second. It gave me a whole new insight on some of my thumbnails. Some that look good and others that look bad. But it also gave me some keywords to add into my stuff to be more searchable on YouTube and some of the smart channels. It's kind of funny. Wow.

Yeah. The context is really important. There's so many different devices that all of our content can be consumed on. I think it's very important to understand and experience some of those now.

One thing too I did not put on here is I've added the Binge networks, which is a smart TV kind of company. They put it out there. I've had over 28,000 downloads on that alone this month alone, which is interesting. But the beautiful thing is these extra numbers for those that are looking for sponsors. I could just say I had 152,000 downloads, but it's a much stronger number to go to people and say, Listen, we got 276,000 basically downloads and views in our first year. It adds more value to that, especially when your vendors may not listen to itunes or podcasts, but they see the more the video aspect of things. That's one thing to keep in mind out there as well, but there's something to keep in mind. This is great. This all numbers. But let's face it, viewing is not listening the numbers. When you see that 13 minute average or a 15 minute average view is not listening. People not listening to the whole thing or the views on Facebook, I guarantee are not a lot of people watching the full 30 minute podcast. Right? And I pulled up the article. Chris shared a great article about the difference in downloads and views on podfest things. I pulled it up an article on medium and based on the different things they talked about that Facebook has about a 1 to 8% consumption rate.

That's pretty low.

It's extremely low. Think about that. If you got a 60 minute video and people only watch one minute of it, that's not good. Pete asked, what's your average podcast length? Mine's about 40 minutes long. Because we have something to go to an hour, we always try to at least do it at least 30 minutes for the most part. What about you guys? What's your average podcast length?

If I'm doing a solo cast on a like sometimes it's just a really important subject we learn something about. We recorded one, you know, yesterday like that it's about 20, 25 minutes. But if I have a guest like we recorded two today, those tend to be 45 minutes average can go longer than that. It just depends. I let it go. And in both cases this is important. The actual length of time is not important. What I personally believe, and I recommend anybody who asks me, is how long should a podcast be? I say it needs to be as long as it needs to be till you feel the subject has been covered. Don't cut it off too short just because you think it shouldn't be longer than a certain length and don't stretch it to fill an hour. If your subject feels like you've covered it in 35 minutes, end the podcast because the audience will know. They'll know you aren't giving them enough and you're cutting it off too soon or they'll know that you're stretching it trying to fill air time.

I've done a few where I do the live stream because I'm doing livestream, I'm conscious of it and I'm keeping them shorter. So my live streams have tended to be closer to 15 to 20 minutes max.

And we turn that into a podcast.

And we turn them into a podcast. And then I did do a few like I said, I was doing a few of these shorter shorts because I was trying to keep under LinkedIn's number. So I wanted to make sure they were under 15, enough under to drop them up on LinkedIn and see what would happen with them. So I was conscious of doing that. But I'm keeping the topics really specific. But I also know that it's balanced out because this is what is gets really annoying to serious podcast listeners. So out of the group of people that we have, I'm probably the most avid podcast listener of the group. I'm a binge listener. And so when you binge listen in an hour long like walking on the treadmill or walking outside or whatever and I go for an hour and I'm going to listen to the episodes, I like to listen on one and a half to two times speed because I have no patience for people to talk too slow.

Thing.

Right.

I just want to get to the cut to the taste.

But you also get to consume more content.

I can do more content and I have an hour and I want to get as much in as I can possible. But that's sort of like the ones that drag them out. I'm like okay, skip and on to the next one. Right. And so you know when they've exhausted it and I move on because I'm familiar with them. It is one of those cases is you do know when you've covered it.

Exactly. One of the things they ran in the article as well here, talk a little bit more about that is that YouTube performs about 11 times better than Facebook.

So people will spend I use Scott on is that the conversion rate that I've seen in advertisements is around 3%. Is the Facebook or social media in general's conversion rate Google Ads and Google AdWords and all of those things that you utilize. Does a 10x more than that. I mean, it does more than that. So it says 13%. So you get 10% more than that. So thinking about that, and then we do around 37% on advertisements and podcasts.

Typically in terms of conversions.

And conversions. So you're talking about they're matched up with the deep dive listener. Are they listening? Are they going all the way through? Are they, you know, is it performing better? They're tied together.

That's true. Because those are listening to audio. Podcasts have a 96% consumption rate.

I completely believe that with our experience with podcasts, playthrough and all that. Yeah, I would agree with those numbers. Podcast listeners are very serious and dedicated and they tend to listen to the whole thing. I wonder if it's because it's just audio or is it something about podcast listeners.

I think there's a couple of things that I found over the time of sort of doing it myself and studying is that one is that it's a lot harder to skip when you're doing things like running on the treadmill. You know, when you're doing something active like that, it's really hard to skip. So you're just like, you kind of put up with it and you'll listen through it and then it, oh, it gets interesting and you keep going where it's way easier to just kind of scroll when you're on your phone and just like, oh, skip that. It lost me for a second. I'm done. And so your patience level is a little bit by the technology that you're utilizing. But secondly, you've opted in. So you also don't feel like it's pushed to you, which no matter. Even if you subscribe to a page on Facebook, you don't get served up everything. So it always feels like Facebook is pushing it at you. And so when you are in a podcast, you've chosen to go there, so you subscribe to them, they're in your list and like, oh, something new is there. I'm choosing to go to it. It's like your Netflix.

I would totally agree to that. Cause the Facebook. So you just light up and we have such a low attention span anyway. It's easier to get distracted. I found myself doing that today. I was like, oh, I was listening to that. But then I scrolled through to see what I got bored and couldn't listen. Whereas I'm listening to a podcast here. I can jump on Facebook, scroll through real things, but I'm listening to what I want to listen to anyway. I'm not really consuming that much on Facebook now with YouTube, I'm listening to the video. I have to listen to it. I can't listen to something else. So I think YouTube is easy enough because it keeps you from being distracted by other things going on a little bit. Right. Unless you're looking at the top 10 worst commercials that pop up in the sideline of the YouTube channel. Whatever. Right.

So my YouTube that way because it is distracting.

Exactly.

Oh, pretty cats, huh?

Yeah, pretty cats. Exactly. So the big thing to keep in mind here, and this is something I've done from the get go and I recommend, is I use Facebook just to promote the podcast. I don't expect downloads, although it's been surprising. We do get people that watch, we get people that respond, ask questions when we live stream. We've gotten sales off of Facebook lives before. People watching us or having a speaker on and live streaming a sale and people opting in from the replays. That's great. The biggest thing though is like we talked about before, those top hundred websites, Facebook's one of the top websites out there. YouTube number two search engine out there. You'd be silly not to use it. Plus the fact that Google's there to help you out with some other things too. So what I haven't mentioned that much. We've talked about video. We haven't talked about like the auditory thing of actually what's being said and things like that, you know, And a lot of people use a variety of show notes or the whole trance, the whole transcription. What do you guys see out there with people using the transcription? Is it just mostly show notes, like minute by minute highlights or is it a full thing? What do you see as most successful?

A big variety. I mean we see everything from like just a description paragraph because you have to do that in order to post up your podcast. You have to put like some kind of description in there. Right. So we see people who just do that. We see people who do old fashioned show notes where they do a PDF and then they have a like bullet points of what's in it and you can download it. That I don't recommend at all. That is a terrible thing to do. It's like a waste of time. And then there is just straight transcriptions with a lot of the time stamps.

You know, Tom Cohen said this, Tracy Cohen said that. And that's not easy for people to.

Read, but it hurts your Google ranking. So that's why we don't recommend that one and we recommend just taking the whole thing and doing the sort of we do a triple transcription process. That's how we do it. But really going through and just making it read well, but not worrying about really editing it in terms of taking out what you've said and like making it more like the written word. We want to keep that streamlined because Google's going to reward the voice spoken phrasing that you're using. And so the Google ranking is where it's at. So if you want that Google ranking and you need a full length transcription.

As the body of your blog post.

As the body of the blog, that.

Is a downloadable thing, right? Yeah.

You won't want those timestamps out of there. You want the Tom said, Tracy said out of there. You can bold face, you can figure out your system for how you do that so that it's clear. Guest speaker, guest host, guest host. And just doing that because that Google ranking matters. It comes from. It's like at the end of the day, I had to let go of the writer in me and we rewrite the opening paragraph so that that description is really clear. And when you share it on Facebook, it looks good and everything, but I had to let go of the writer in me for the rest of it. Not wanting to like rewrite it and turn it into a, you know, really written blog post because at the end of the day, the Google ranking just outranked anything that I could possibly write. And the amount of time it would take me to write something, well, that's.

The thing, you don't have the time to do it. And you can have a transcript, clean it up, make sure it's accurate and you know, you can remove really unnecessary stuff from it, but for the most part, don't Overwork is a supplement to the podcast, your blog post. There are important links there. Like we never mentioned our guest website address or social media handles or anything in the episode because if you're at the gym, on the treadmill, you don't have time to write that down. You're driving in the car, you're not going to write that down. Remember one place your website where the blog post is. Go there, you'll get all the links you need.

I just want to mention one more thing to people, is that when I started the product launch Hazards podcast, I made a concerted effort that I was going to do video because almost everything is this guest expert kind of thing that I'm bringing on and I want to really reinforce. And a lot of times a lot of the stuff we have to show is visual. So I made A concerted effort that this was going to be as much video as possible. So we have 90% of the episodes have video on it. Just a few just don't. It goes wrong and it doesn't happen. And when I launched that, every single episode has a video embedded into the blog post. And I was shocked at how fast we were Google ringing. I mean our site didn't even rank on Google before I started it. And we got out of the Google sandbox almost immediately. We're getting thousand downloads an episode on average. I mean we were really fast within three months. And so most of that occurred with no mail list. I think I had 800, 900 people on my mail list. I hadn't even done a PR or anything yet. And that was coming from Google giving us the ranking both on the videos that were happening and then putting them into the post themselves. And they were associating the two and giving us high Google ranking.

You know Scott, we have a question right now from Marianne that's relevant to this, which is who do you use for transcriptions? There are lots of services out there that you can use to get what I would call the first pass of the transcription. You have Rev.com, you have Timi. There are definitely softwares that can do it. We finally only get you about 80% there.

Choose human, not the machine.

If you have the possibility to have a human transcription over software, that'll get you a lot closer to reality. But I'm not going to kid you, it does take work. When you're going to convert that and make a blog post out of it. Like Tracy said, we have a three step process that involves humans to clean it up, quality, check it, make sure it's right, not to rewrite it. Like Tracy said, we're not trying to make a piece of prose here that you would put in a magazine. But it needs to be a good enough quality, at least accurate to what was said or intended to be said. It takes time and I don't necessarily recommend you do it yourself unless you have a lot of time on your hands.

There are what does our hosting have the link button to transcribe auto?

Not yet. That's coming in November.

Yeah, yeah, sorry guys, I'm jumping the gun. Coming. We have an auto transcribe, so if you host with us, you'd be able to click the box.

You can click a box and get a transcription within 30 minutes of your episode from the time you upload it.

I want to ask a question. I don't understand how you Incorporate video. If it's an audio podcast, what video is Tracy referring to?

Yvonne. That's great. So what I do is basically what I'm doing here. So if I'm interviewing somebody, I jump on zoom, I start it. I don't always go live on Facebook because they're not comfortable with it. They're comfortable with this idea of an edited podcast, and that's totally fine with me. But if I can, sometimes I jump on Facebook Live and I just already put it up there. But I am recording both the audio and the video through zoom at the same time. So I have a video, and I've always done it this way. We used to do it through Skype. We always did it where we were looking at people, because it's a really good idea to have an interview where you're having a conversation and looking at each other. So rather than just having an audio straight interview, we always had a video. We just didn't always record it before. And so I made an effort to actually record it via zoom.

One thing I'd like to point out about using the video for that interview, when you see your guest, it's a little easier sometimes to have a visual cue or for them to realize you're wanting to interject or add a question without talking over them. If it was strictly an audio call or an audio recording, like some programs like Zencastr or Audio Only, you know, things like that, you tend to need to do more editing because of that. And the visual aspect, I think it makes a more natural, authentic, cleaner conversation or question and answer.

Yeah, so that's what I did. And I would take the download of the zoom and I would put it right up into YouTube afterwards. So that's exactly. And then embed that YouTube into our website.

So that's the whole point, I think Yvonne might be confused, is that it's not that you're adding video to itunes. You have two separate pieces of content that are basically the same thing. Just itunes for the auditory, and then YouTube or Facebook Live for the video aspect of it.

We work with a lot of people who record everything as video, like you do, Scott. Yeah, you submit your video for us to edit, but we don't really edit the video because the single camera shot, it would be all choppy, it would look bad. But we do strip the audio from it, and we will edit the audio more heavily so that it is a better quality audio program, because live, you're going to have awkward pauses, ums and ahs and things that you'll never know it when we edit the audio, make a professional podcast out of it. It was video. You'd know it. And I think that also may be another reason people listen to more of the audio.

Yeah. Yeah.

So here's a quick little thing. I do a live video recording. I either use Facebook Live or Belive TV if I'm doing it solo. If I have a guest, I use Zoom or Belive. I can use guests on Belive with the guest. Depends on their Internet connection. If they've got not the best Internet connection, I use Zoom. If they're technologically savvy, I'll use Facebook Be Live with a Facebook to help out with that. They're usually 30 to 60 minutes. I also use a website called liveleak.net that allows for me to share that video across four or five other pages that I made controlled. Not my Scott Carson business page, my Scott Carson personal Facebook page, my investments, my we close notes pages. I can share it from one to one page, and it shares it across five without me having to do anything really nice. Once I've recorded it, then I download the video. If it's just straight with Facebook, I download that. That takes a while. But if I've used Zoom to record it, I can download, like Tracy said, the video track in one thing. Or if I do that, I make it easier on you guys. I just upload the audio track to Dropbox to Poditize for you guys to run with it. The Zoom downloads so much faster than Facebook for some reason too. I will upload the video then to vimeo.com or YouTube as well. I use Repurpose IO. It's a really easy software for me to go and just click a few buttons to upload it. Upload multiple videos simultaneously. After I put the hashtags and keywords and things like that as well. And then I throw it to you guys at Pottiti. So Tom's team does the rest. Tom and Tracy's team does the rest. You want to run through that?

Tom, Tracy, if nobody heard this story before, but I didn't want to do this. Like, I mean, it's a lot of work. And we did it ourselves in the early days, and then we built a team. And then people would cut. Like Aaron Young, he was one of our very early clients, would come to us and go, would you guys just do this for me? You got a team. Just do it. We're like, well, we hadn't thought about that. That's how we ended up in business, like, pushed by people.

Started organically Grew out of another business and then eventually we had to create a whole separate company for it because it just grew too much. So, yeah, I mean, there's so many things that you really should do to get the most out of it. You're spending this time creating content. You want to get the most out of it. And there was a question in the Q and A. Tracy answered it in text. But it was a very good question about do you need a website for a podcast? It is critical. You do need a website. You will not get near as much value out of it. You want to build your own following, your own community of people and your own website is the destination. It is the hub of information for your community. If you don't do that, you're giving away all the value of your audience to YouTube, to Facebook and itunes. Now I love those platforms, I'm not disrespecting them, but use them the right way to help distribute your message. But your website has to be the home and where people come back to repeatedly to get those links, to participate, sign up for your lives or whatever you're doing. I mean, there's so many.

So I have a good friend who did one of those CNBC kind of where you pay to have your radio show and you know, it's a TV.

Show actually, wasn't it?

Yeah, I guess technically he was video. So his video, it was online video and she did all of that and luckily she got repurposed rights. So in other words, she was able to put them on her website afterwards. So she just had video players on her website. But the company that was running it went belly up. And luckily she had that. And it turns out at the end of the day when I went to look at our site stats and everything, I was like, I said you have great number of visitors. Your site has value because you did this. Otherwise you'd be just done. If it was only on the online radio or TV channel that you had done, you would have been done. You would have had nothing. So at least at the end of the day she had the value of having put those replays and gotten that traffic to our site on a regular basis. And now our site has value.

So Pete's asked a follow up question. How difficult is it to set up and manage a website if you don't have any experience with a platform like WordPress, which is what we would recommend using WordPress, not another site that's like a shortcut to that. WordPress is what you should be on if you don't know how to do it. It can take a lot of time, be quite difficult. It wouldn't be expensive, except in the time that you would lose to do it and learn how to do it. In reality, you can pay somebody to set up a website for you. If you're paying more than between 25 and $3,500 for a complete website, and it should be done in like two weeks. If you're paying more than that, you're paying too much. And if it's taking longer than that, it's taking too long.

And we see it all the time.

I hate to say, but that's done for you. That's a done for you type of service. Right. If you were going to pay someone.

To do it, you can set up your own for. For a few paid plugins for under $500. But you got a lot to learn.

You're gonna put probably 80 hours into it, though, doing it yourself, especially if you don't know WordPress. And a lot of the time it's learning WordPress.

But we don't want to be pushy about sales or anything. If you're struggling, just call us an appointment to call us because we have a whole team who handles this and they'll guide you, they'll let you figure this out and help at least get you a strategy in place even if you decide not to go with us.

Yeah, yeah. I paint a guy that lives down in Costa Rica that does some other stuff, some editing for our website for like 500 bucks to set up a pretty basic WordPress website for the fur babies podcast for Steph. And so that should be live here next couple days as well for us. So it's something to help with the Google rankings. If you talk about keyword search on the SEO with our website and how we've gone ranking from what was. I think it was 17 to begin with. And we're up to quite a couple hundred keywords. Oh, my God.

Yeah. I haven't looked at your stats lately, but I mean, you're ranking on thousands of organic keyword phrases in Google Search at this point. And any podcast can rank on hundreds and hundreds of organic search terms in Google Search. And you might think, well, what does that have to do with the podcast? The reality is itunes is great, Spotify is great, all the podcast platforms and the video platforms are great and people will find you and watch there. But how are people going to find you who don't know you have a show? Where do people go who have a problem, a pain point or an area of interest, they go to Google. And here's the whole point. Google won't rank what's said in an MP3 file on iTunes. All they rank is what's in the title and description of a podcast. So there's thousands of words and hundreds and hundreds of keyword phrases in every episode, people type it into Google Search. If you have a blog post that's derived from your podcast episode, that blog post will come up in Google Search. And on the first page of Google, search for some of those keyword terms. And that's how people find you. They click to go to your website. Oh, look who this is. Oh, they have a podcast. Let me listen right here on the blog post. Oh, there's a video embedded. Let me watch the video. So that's the point. One of the key stats of a website is traffic from search. And most of you probably have about zero on your website. Seriously, if you don't have a podcast yet or you don't have blog posts about your podcast, I was looking at somebody's website today who has a podcast, and they have zero traffic from search. They have some organic traffic, some unique visitors per month, 50, 100, something like that. But you can get thousands and thousands of people coming to your website, unique visitors every month based on search.

And you have to remember that on the video side of things, a play is a play is a play, no matter where they play it. So if they play it over your website and they're sitting on your website for an average of 13 minutes, that's higher Google ranking for your website.

Well, whether it's because it doesn't matter whether, right?

It doesn't matter what they're doing if they're listening to it. If they're doing that on your website, it's a play or a download, considered a play anywhere. And that ranks on your YouTube stats. So even though they didn't watch it on YouTube, it's still your YouTube view. It just happens to be happening over your website, which is double the bonus for you because you now get the stickiness of your site as well.

Same thing for your podcast episode. If they're just listening to it on your website, that's still a stat for a play. Podcast stats same way. And they're spending more time on your site.

So it is all the better for you. It's the most critical part.

Those website is critical. And blog posts for every episode is critical. And we haven't even gotten into like you listed here. Got the headshots, the ego bait, the infographics. The other assets that are made to go along with a podcast that are shareable and give you more exposure. And we won't go.

We'll cover them in the future.

We'll talk about some of the things, how to promote your show really well.

That's what you guys do. And then when our office does a little bit more, I'll jump on and create some video thumbnails for YouTube or Vimeo. And I use canva.com for that. Well, I use a little bit bigger font, so it shows up a little bit easier in the videos than what you guys use. But that's okay. Shannon takes the blogs and the reposts and creates a LinkedIn article that we upload as article with a link to the show. And then also we share that across Facebook and Twitter. We release like three of those a day. One in the morning, one in the afternoon, one in the evening. We got like 100 plus. We still got to go through to get there, but it's an extra way, like a Throwback Tuesday throwback to a previous episode. And then I got another virtual assistant here who takes the transcription you guys create in the first 4,000 or 5,000 characters and actually dumps that into the descriptions on Vimeo as well to help with the SEO optimilty of that as well on YouTube. Do you like that or is that a good or a bad thing?

No, I like that. No, we love that. For Your description in YouTube is right on.

So I go one step further than the blogs and the reposts to LinkedIn articles. So I take almost, you know, a third of the episodes that I think are really interesting, and I turn them into my ink articles. I actually use those and I write articles, and sometimes I write them for ink and sometimes for Thrive Global. And it just depends on where they're most relevant. Because I'm a writer, so I can contribute to these places. So now I have them coming out and almost always in there. Well, you can't be pushy about the fact that I have a show or whatever, but very often I can mention, oh, I interviewed so and so on my podcast, and I can say the name of it, even if I don't put the link into it, someone will type it into their directory and find it. So, like, all of that just works. So you can do, I call them seed articles because you're seeding out your connections back to your site. And so you can do that or you can have another writer do that. You can get a ghostwriter to do that for you, and they Just need to be like 6 to 800 words and not a summary of it. It's like, oh, there's the lessons learned from this.

It's like the Reader's Digest abridged version.

Exactly.

And then we do one other thing. Then Shannon goes in and posts the infographics and the Ego baits. And then he actually creates infographics of each review that we get. And then we post that to the Instagram page and the Facebook page for just the podcast as well.

That review is so great. That's good.

Now, one of the things she does as well, she uses Buffer to do it, where you get to post automatically. She also takes the images that you guys create on the episodes, and that's what gets uploaded as episodes go live on Instagram. So she literally sets it up on Buffer. So if stuff goes live on Saturday, it gets posted automatically. So she's not sitting there at her computer having to post all the time.

He's asking, what's ego bait? That's a subject for another mastermind call. It's too much to go into now, but basically it's a way to make sure other people share your stuff.

Look up the podcast number, because it's like. So there is a whole. On feed your brand our podcasts for podcasters. There's an entire episode about Ego Bait, and I think it's like number three or eight or something like that. It's early on and it's searchable.

I can't search. Let's make it the next episode. In two weeks, we'll talk about Ego bake. You can run into that.

PowerPoint is really what it is.

Cool. I don't spend any money on boosting any of my episodes. I don't boost. You should never boost a post on Facebook. It's really a waste of money. If you want to create an ad, great, go ahead, but I don't post any money on there. I send maybe one to two emails a week out to our database. Hey, we've got too many episodes. Or binge this weekend if you can. And then what's funny, too, is some of our guests, especially some of my students, I've sent them the links to them. Hey, if you want to share this link, like, Eric Hyde is one of my clients or one of my students. Anyway, he took the link and put it in his email signature. His podcast is about 2000 downloads. Over half of that's probably coming from him sharing on his email signature. He's raised a half million dollars in funding from his email signature with Arc show.

I do that. I have my top episode as the footer in my email.

Nice. I like that. So we're running out of time here, so we'll get more to hot seats and things later on. Any questions, comments on us here? Say what?

The doorbell keeps ringing.

Candy's starting already.

Yeah, I know. We're right back to the hour there, but let's see. Any other questions or anybody I know? Steph, are you there? Hang on. I'm gonna bring Steph on real fast because Steph's brand new, done a couple episodes, but live streamed it via Facebook Live and gotten really great responses on those. So I just made her a quick panelist if she wants to bring anything.

Up in our future calls when we are not pressed for time. We went 90 minutes long last time at least, and we'd like to have more time for hot seat.

Steph, you were kind of very nervous about doing video, and you've done a couple videos with the fur babies podcast. Has your mind changed about that, though?

No, it doesn't bother me so much now. It really bothered me before, but I think there was a guest that you had on a podcast recently, I think, earlier this week, and she made the comment of, you know, when you get on a podcast and you have video, you have to do your hair and put on makeup and, you know, you just feel like you should look a certain way. And so that was stressful before, but it's getting easier. You get kind of comfortable with it after a while. I wear less and less makeup, and I do my hair less and less now on my live streams. And you know what? Nobody cares anymore. They're more interested in the content. They're my fans and, you know, hey, they want to see me, and they'd much rather consume the content than me not doing it because I'm worried about my hair. Yes.

I think that's a great way to wrap it up for this episode of the podcast Peeps Mastermind, huh, everybody?

Yeah, absolutely.

You look ready to party, too.

Yeah, go party.

She's going to scare all the people at the sushi place. We're going for dinner here in a little bit.

I'm ready for the trick or treaters if we get any.

Celebrate your 20,000 downloads because congratulations.

That's great.

Thanks, guys. Appreciate. Could not do it without you, but absolutely great. Learned a lot of stuff from you guys. Learned a lot of stuff from marketing. Hopefully this was valuable for everybody out there. For tonight out there, hopefully we provide some tricks and less treats.

Yeah, we'll do a short ego bait and sharing, like how to get guests to share, because I think that's one of the critical factors in growing the show in the early days, is how do you get those guests, those influencers, to share you. So we'll do a shorter on that and let's take some more hot seats next time because I love that. So, guys, email us. Guys, ladies, email us. Let us know that you want to be on the hot seat. And you know, if you guys take an action by communicating with us on Facebook or sharing the fact that the replay of this. You do any of those things and we're going to pick you for the hot seat.

Yeah.

What your biggest burning questions are, your biggest challenges are, and we'd love to help with that.

Perfect. Great. Bye, everybody. You've reached the end of another episode of Podcast Peeps with Tom Hazard, Tracy Hazard and Scott Carson. To become an exclusive member of the Podcast Peeps Mastermind, go to podcastpeeps.com and apply today. Catch us next time to get a peek into our mindshare with the top podcasters in the industry.