Podcasting Strategies: Growing Your Show And Increasing Your Listenership With Jen Hemphill of the Her Dinero Matters Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all noise with the binge factor.

Hey everyone, welcome to Feed you'd brand center of Influence feature of yet another amazing woman podcaster. I've got Jen Hemphill here today. She is a military spouse and proud bilingual Latina. She helps busy career oriented women become the Reina of her money, the Queen of her money and love her De Niro more. She is a money confidence coach, an AFC and accredited financial counselor and author, speaker and hosts the Her Dinero Matters podcast. I'm so excited to talk to another Latina. I just think this is a growing community. We've been hearing lots about that. Just the Latinx community in general and podcasting is growing. So I love that we're featuring someone who has such strength and depth in the community. She's been featured in publications like Forbes, Clark Howard, usaa and she's also been on other podcasts, winning podcasts like so Money and Stacking Benjamin's. So I'm really excited for us to talk to Jen today. And unfortunately I got to interview Jen before the she Podcast event, but we'll be airing this episode either right around it or after it. So unfortunately you can't hear her great.

Talk while she's there.

But anyway, let's go talk with her now.

Jen, thanks so much for joining me.

Thanks so much for having me Tracy. I'm excited to be here.

I love SHE Podcasts has just given me so many great diverse women to talk to. I'm getting brand new stories and exciting things. So I've been so looking forward to talking with you because you are only my second Latinx podcaster.

Oh love it.

So I'm like I'm building them up now so I'm super excited about that. What made you decide to start podcasting?

Well, honestly I started podcasting four years ago and prior to that maybe a year or two, that's when I started business or building a business online and I was of course I'm a coachable person and I was told start a blog. So I got my website set up and I started a blog. But a year later I realized that blogging wasn't for me. I realized I looking at the blog posts I had written, I didn't even publish 12.

You're not alone. That's why I'm laughing here, because I hear it from so many people.

So I realized, you know, this is not serving me, nor is it serving the audience that I'm trying to build, because I was trying to build an audience. And if you don't have content out there, they can't see what you're about, your personality, they can't get a grasp of who you are.

So let me ask you a quick question before you go on. How long did it take you to write those blogs?

Over weeks. Like, I am that perfectionist.

I ask this question on stage all the time. I'm like, okay, so how many of you have a blog? There'd be like, these hands slowly raising up like they're loathe to admit it. And I'd be like, how long does it take you to write those blogs?

Four hours.

And nobody, you know, eight hours. Like, 24 hours. And the hand starts slowly going back up again. It's crazy how long it takes to write. I'm a writer and I know how long it takes to write. Like, it's so hard. Yes. Why was that the business advice back then? That's a big question I keep wanting to ask.

I don't know. I think that was because that was the time where you wrote a blog. And yes, there was YouTube videos and I tried some of those, but at that time, I'm a military spouse and we were living in what I call the North Pole, or it's really known, North Dakota. And so it was winter, like almost year round.

So you had a lot of time on your hands.

Oh, my gosh. So getting the lighting right. I didn't like how it was coming out, so I'm like, no, I gotta do something else. And then I was introduced to podcasting. And I'm thinking, oh, my goodness, I love to talk. I get together with my friends, we just talk, talk, talk. I think this could be it. But I decided before I started, I decided to do a little more digging and really because wanted to make sure that it wasn't like a blog post, that I started one. And then who knows how long it would take me to actually publish it. I wanted to make sure that consistency was there, which wasn't with blogging. So I decided early on, and this is not what a lot of podcasters do to outsource editing. So that was a priority for me because of my perfectionism. I'm like, if I learn how to edit, I can go down the rabbit hole of editing and who knows how long it'll take me to get just one episode edited.

So I decided, realized that was going to be your hang up. That was going to be the whole, you know what it is for so many people because they don't anticipate how long it will take them, right?

And I knew right off, I'm like. Because I had done a little bit of video, you know, with that YouTube experience, a little bit of video editing. So I'm like, it can be fun and everything, but I'm like, no, if I'm here three, four hours, it's not worth my time. And I know other people can do it better and faster than me, so why not just. And I'm a money person. So I set out, looked at my business expenses and set out a budget to make sure that incorporated that editing into my budget. Because that was a priority.

Because your time is more valuable. I love that you thought about that from the beginning. So you started four years ago, and it was harder four years ago to start a podcast. There was like pieces of information everywhere, but the courses and the other things that were out there, even the hosting platforms weren't as easy as they are now to use.

Yeah, well, I don't know because, I mean, it feels like it. Definitely podcasting has evolved and gotten easier, but I don't know if I came at a time where again, I was trying to build my audience. I didn't know what I didn't know. I just went for it.

Just went for it.

Love it. Yeah, I just went for it. And you know, main mistakes along the way. I'll never forget I recorded that first episode, that intro episode, and knowing that it was going to be edited, why did I decide to rerecord the whole 16, 14 minute piece like 10 times? Just to get it right. Like, seriously, those mistakes that you nowadays, I still mess up and I just say. I pause and he knows that this is where he needs to edit, right?

That's the great part about a great editor, right? I'm like, okay, guys, you know, I just screwed that up. So I'm going to do it again. And I pause and then they do it. I love that. It's one of my favorite parts about having a great editing too.

I joke around when I make those mess ups. I'm like, here's for your, for your reel of mess ups. Or I'm sure he laughs at the other end.

Their favorite part right now. Is we have a puppy in our office. And no matter what I do, I can't get her to not bark during some podcast somewhere, as you may have just heard her briefly in the background there. And they're like, that's really hard to get out. Because she almost invariably barks right when you're speaking. Like, I know, guys, I'm so sorry. We'll just go with it.

Right, Right.

So I love that. So now you have transitioned your show, I've noticed. So you started out her money matters, and now it's her dinero matters. And at some point in there, you also shifted the style of how you did it. So you created these, I'm going to call them, transition episodes for your listeners.

Yes. So as you mentioned, I started as her Money matters, and essentially that the podcast was to serve that professional woman that was good in all the things, but needed a little help and really boosting her confidence around money. Because really, my podcast is meant to boost your confidence, make money simple, and create those conversations around money that's hard to have. So I did that. And then I realized along the way, they knew I was Latina. And then I started inserting the Latina music at the beginning of the show. And then little by little, I was thinking, why am I not serving Latina women in the world? Finance, or as you know, with women, with the different groups of women, Latinas have the largest wage gap amongst all groups. And so it really got to me. I'm like, why am I not serving this population? Basically a mirror of who I am, the Latina. So basically, I'm not serving the Latinas or my audience is not the Latina that just recently immigrated to the US because how you teach finance, it's completely different because you have to teach about the system and all those things. But the person that's a mirror of me who has been here for a while, or how they would say Americanized, in Latin American countries, we know the system. But that person, that woman may just need a little push, a little boost in confidence, because she's very smart. She just needs a little push, confidence and cheerleading on the other end to make her financial life better.

But, you know, I love that because I do think that it is the case when we see wage gaps happening in industries where it shouldn't be happening. I mean, there's an obvious wage gap in C Suite. Right. So when we get up to the CEO levels and there's not only a wage gap, but there's a lack of women in there. So that exacerbates that. But, you know, when we see that in middle management and we see that in tech jobs, there's something wrong there. And I always look at that and say, you know, let's talk about confidence. I agree with you on that. I think that that's a significant part of it. Because if you don't walk in there with confidence, one of the things my dad taught me early on is what you negotiate and what you get from the first moment you walk into a job dictates the pay scale from that point forward.

Absolutely, I agree.

Yeah. And so I always thought that was such odd advice until I went in and negotiated my first job and realized all pay is based on that. All raises are based off of that. Everything's a percentage scale. So if you start out badly, you start out badly.

Right? Yeah.

So, so interesting. So I love what you're doing with it, but how has the shift gone? Have you been finding a large Latina audience that has been excited for your show? Have you found it a little slower growth?

Well, it's hard to say yet in the downloads, because what I did, I used the feed, the same feed, and that was another decision that I was like, should I use a whole new feed? Should I use the old feed? What do I do? So I decided, because I actually spoke engaged with some of my listeners and I let them know ahead of time, this is what's going to happen. I know I may lose some of you, but it's still going to be mainly in English, just with a little more Latino flair. And they're like, we'll still listen to you. So I decided just to keep it on the same feed. So it's hard to say with the summertime and summertime, the downloads sometimes tend to go down. But then there's been a lot of opportunities since I've made the shift that has happened. So it's really hard to say where it'll go. I think it definitely will grow more than I have grown it just because of the shift and more of a narrow focus, even though some other people are some other podcasters that I've spoke to. Well, you shouldn't be so narrow. You should be broad, but narrow enough. But anyways, that's for another conversation.

So actually, if you don't mind me, I'm going to give a little lesson to our audience and reinforce what you just did there. So from a technical side, having an existing feed, that very first feed that you have has subscribers on it. So if you were to start a brand new feed, a brand new show, separate it. You would have to start your subscriber base all over again. So that would have been a huge mistake. So using it and shifting your show on the current feed is a very smart strategy because you've kept your subscribers, and if the show's not right for them, they will unsubscribe eventually. But, you know, why worry about that? Because this is what your core listeners really want, your active listeners want. They're communicating back with you, and they're happy about your shift. So that works for everybody. But technically, you preserved actually the subscriber base in your show, and now you're just going to build off of that and grow your show more.

Absolutely. So that was a difficult decision because in my mind, I'm like, how will I gauge, you know, if I start completely new? I will know. Well, I won't really know a hundred percent if they're all Latina or primarily Latina, but I can just kind of guess. Right. So that was kind of the decision I was going to do. I need. Should I keep my subscriber base? Should I make them hop over to another feed? So all those things, and I'm like, let's just stay with the current.

It's the smartest path. And so my question for you then is, how many episodes have you done in the new format? And her dinero matters.

So I started back in June, and I do a weekly episode. So four. 12. However many. Like 12 are a person, but can't count, but more than 12. Right.

So here's my suggestion to you. So we actually designed this into our poditized platform because of this reason. Because one thing most people don't realize when they start podcasting is when you hit 300 episodes, iTunes starts dropping your episode one. So you hit 301, and episode one is gone. And that's your intro episode. So that's not a good plan. So whenever that happens, make sure you do new intro episodes.

Oh, well, good to know. I didn't know that.

Yeah. So anyway, but so that happens. So what do you do? Well, there's a lot of people who do volume one, so they take a whole hundred episodes and they move it over. And that way you have another hundred to play before you tap out on and hit 300 again on iTunes. So they keep rolling over a hundred into a earlier volume. Some call it classics. We have clients who do that too. And so you roll that over. So when you hit 25, that's my suggestion for you. When you hit 25, because that's an Entire list on itunes. Then you can take the earlier episodes and roll Her Money Matters over into a separate feed. And on potatoes, you don't have to pay for the separate feed. So it comes with your whole. You get five feeds. So you could think about doing that, but you could separate the feed, keep the COVID Her Money Matters, keep the show intact. Do a final episode like your transition one, but explain it's now a new separate feed. So swap out that transition episode and then your new. Her dinero matters is all now. Keep moving forward and going through. Yeah. And you haven't lost because you're still keeping your very original existing feed. You have not lost your subscription. And chances are good now when somebody searches for you on itunes, they see you have two shows, and so they're more like, oh, I want to listen to both.

Interesting. That is a good thought. I didn't think of that. That's a good strategy.

Yeah. Well, so some of the things that we invented in our poditized platform, we invented because we're podcasters, and we hit these problems, and we were doing a show that did five days a week, so we hit 300 really quickly, and then we're like, this is ridiculous. We're going to lose our shows on itunes. So what do we do about that? And so we figured out a method, and most people make the mistake of starting a new feed, and we said, nope, shift your old to the new feed. And that's how it works. So there you go. So do hit 25 and then separate them. And I think that will serve you really well, and it'll make you feel consistent with what you're doing and offering people.

Makes sense. Well, thanks for that. I appreciate that.

You're welcome. There's a lesson within today's. Today's show, so. So you've been podcasting for a while. Has it gotten easier for you? Do you feel like you settled in and gotten more confident in what you do?

Yes, it's gotten easier, and I've gotten more adventurous. Adventurous.

I love that. In what way?

Well, before, when I started, I knew I was going to do solo episodes and interviews, and I'm still doing those. But then with the new technology out there, I've been using squadcast to record, which I love you are able to record as a panel. So I've been doing some panel interviews, which I've gotten tremendous feedback on that people love. So that's been like a new add on to the show. And then recently, and I haven't decided, so don't hold me to it yet, because I've been doing this so long, sometimes you're like wanting to challenge yourself. And I literally want to take it to the streets. Maybe just add on a new episode a week or. I don't know what it would look like, but I'd have to buy the equipment to just do some fun little short snippets, I guess, on the streets of talking to some people about money.

I love that idea.

Don't hold me to it.

Yeah. But I love that idea because then it does incorporate a little. You could do that video live stream. So now you've got just a little bit of video, but it's not intensive video, so you don't feel like it's overwhelming to you.

Let's touch on the panels, because not too many podcasters that I've spoken to in the center of Influence series that I'm doing here have do panels. Have you found that there is a great boost benefit because you have multiple people on so they're sharing the show so those shows get higher listenership.

I haven't seen that yet because basically what I've seen is pretty much my shows get about the same number of downloads per 30 days. So I haven't seen that yet. But one thing that I always say, what with other podcasts, especially those that come to me or when I've spoken at conferences about this, is that when you have a guest. When I started podcasting, one of the mistakes I made was thinking that if I had that one big guest, boom, my downloads were going to skyrocket and I would make it right. But what I realized is that you need to rely on your own work. Right. Your own promotion, your guest. That is bonus. That is the cherry on top or the gravy on top, whatever you want to call it. Because sometimes if you put yourself. And I've been in those shoes where I've been the guest on someone's show and you really don't know when it's going to come out necessarily. Right.

Right.

Depending on the podcast. And so you get the email, your show is live and you're excited, but then maybe you have a promotion going on or you have all these things going on, so you don't give that show that attention that you should give it. Right. So I think you should also consider, you know, put yourself in the guest shoes, that it's not necessary, that they don't want to necessarily promote, but they have the other things going on, right?

Yeah, they're so busy. That's why we actually have some episodes on featured brand. And so I'm going to invite our listeners to go check them out. It's the one called Ego Bait. So I called it that because I would write these articles for INC Magazine and I couldn't get the higher the value celebrity, the worse the sharing was. And it frustrated me because I was like, there's a PR firm involved here. Why aren't they sharing this? It should be their job to share it. But what I realized over time is no, it's their job to get them placed on the show. It's somebody else's job to share it in social media. And so what I started to do was these fabulous follow up emails with embed codes and all the links and images and everything. You're gonna receive these when we're done with ours. And it is that that actually finally got people to share it because it was so foolproof. So making it easy like that is really important. You're so right. The larger the celebrities, sometimes the worse the share.

Right. And I found that even the smaller the, I don't want to say the smaller the guests, but if they have smaller audience, sometimes those are the best.

Right?

Because their audience is really engaged. And I agree. And you have to make it easy on your guests. And I try to do that with giving them some copy, with giving them some images because then it's easier to do and they don't have to do much thinking.

Yeah, I love that. That's really great. It's such a smart idea. The other thing that just to kind of mention, because I want to make sure that other people, when they go back and are listening to your show, want to go back to listen to another show. I did an interview with Paul Vogelzang, not old, better show. And it was targeted at age 50 plus. And he ended up getting his show, getting massive downloads. He had these famous celebrity guests almost all the time. But he started to get massive downloads when the AARP magazine picked them up. So sometimes a publication that when they mentioned, hey, these are the podcasts to listen to can actually be a better way to get listeners because they're not always focused. You're not competing against sort of, you're already in the media. Right.

And another thing that has happened to me, sometimes they just come out of nowhere. For example, my podcast is about finance. So who would have thought that a true crime podcast would mention me? So about a year. Was it a year ago? I don't know if it was a year or two. Time passes by so fast. But I want to say about A year ago, my favorite murder. Are you familiar with that podcast?

I am, yeah.

A very popular podcast. They have the live shows, things that I want to do. Right. And they recommended me. Georgia, one of the co hosts, recommended me and that my downloads, Holy moly. They definitely spiked. But not only that, it brought me clients, which was amazing.

That's amazing.

And she continues. Or on at least on the website. I continue to see traffic from their website because it's on here I am. They had their favorite podcast that they recommend. Here is all these. True Crime, True Crime, True Crime, mine.

It's fantastic.

Interesting.

So, Jen, I want to tell people why I think it is. So I always ask everyone, why do you think your show is bingeable? I'm going to tell you why I think your show is bingeable because you have a very personalized touch and you haven't glossed over the complexity of it. So pretty recently, I think it was maybe three or four episodes ago, you did one where you were talking about having discussed money matters with your parents. And I thought this is the complexity of what you're dealing with, and you're not glossing over that like that doesn't matter or it's not important. You raise it right to the forefront. Because at the end of the day, we can be confident, we can say all of that, but we still have baggage.

Absolutely. And that's one of. Basically one of my pillars, if you will, with a podcast, is simply simplicity is making things simple. It's not dumbing down, but just making things simple. Because how finance and money was the terms, and it was created by man. Well, we're women, so we view and we perceive and we see money differently. So I simplify it and I try my best, always a work in progress, to make it relatable. I tell my audience of my mistakes because just because I'm a money person doesn't mean I don't mess up. Right? So I'm very upfront with that. Because once they see that, all they're wanting to do is to connect. Right. That your listener is wanting to connect with you in some way, shape or form or even with your guests. And once you have that connection, they trust you more.

Right? So with that trust has come some authority building things in your business. So you were mentioning that business has come from this show. What else has come? You've been getting more speaking engagements. We were talking about that we had to reschedule because your voice was hoarse and I was traveling. So speaking engagements happen for all of us. But tell Us how some of that has changed from when you first started your business.

Oh my goodness. So as you recall, when I started my business, I was just trying to build an audience. So definitely I've built an audience due to the podcast. Yes, definitely. Speaking engagements. I was approached by a traditional publisher to write a book. So I've published a book. Long story short is self published. But because things didn't work out with a traditional, a publisher. But that's for another episode. Yeah. So essentially those. And most recently is having talks to potentially work with brands because that's really been in my vision to really, of course, coaching. I love my coaching clients and coaching is very rewarding and that's how I've been building my business. But it only will take me to a certain point a level in business and I'm ready for more. And being ready for more is obviously definitely the speaking and working with brands.

That's wonderful. I love that. So it's really helped you build that authority and give you the credibility you need to be able to do that shift in your career.

Great. Absolutely.

Every time I do a center of influence interview, I have to go through and ask these five questions because we want to hear everybody's different viewpoints. We're tracking them, we're watching them. I'm going to put out a statistic based white paper on this at the end of the year. So what are some of the lessons you've learned and the great ways to book great guests?

So some of the lessons that I learned is one, podcasting is not a one and done, it's a marathon. So don't expect for podcasting for you to start podcasting and boom, you're experiencing success. And another thing that I've learned over time is that podcasting alone is not enough. You have to create community. Because when you're podcasting, you and I right now are speaking to the listener. Right. But the listener, if they're speaking back to us, we're not hearing that. So you need to create that conversation, which is in the form what you can do it through your email list, you can do it in a Facebook group, whatever way you feel.

Yeah. So I'm going to stop you there because one of the next questions, one of the future questions I'm going to get here to is encourage engagement. So tell me a little bit about that saying you just touched on that here. How do you encourage them to actually talk back to you though?

So in my community or in my email list, of course I have the social media and social media Strategies are not going to consider that community.

Right.

So we'll just talk email list and the Facebook group. So in my Facebook group, I create conversation starters, and of course, I share the podcast every week. But I create conversation starters that are geared around what their many wins are. What are they focusing for the week. Because I'm all about not creating these huge goals, but really basically taking those baby steps and accomplishing a small goal and then building up on that. So I really have those conversation starters to create that conversation. So things of that sort. Another thing that we've been doing is, well, I do one thing that has really been helpful or people have loved is I recognize on the podcast, I used to give what I called shout outs, but now I have included the listeners to submit who they feel should be recognized for Reina of the Week or Queen of the week. Because my big thing is confidence, simplicity, as I spoke about. And to become the reign of your money or queen of your money, which really exudes confidence. Right. So that's something as well, is because instead of me just going through the Facebook group and seeing what conversations start, I'm going to recognize which people absolutely love. I mean, they get so giddy about it. It's amazing. Just something as simple as that. But having them themselves and submit a nomination, not necessarily for someone in the community, but maybe a friend, maybe a coworker. Doesn't have to be anybody in the podcast. That's something that we've started recently. And as well, I love that.

That's so great. So the community itself is pushing that up. But I love the conversation starters. I think that's a really great way to put that encouraging engagement through that. So how do you book great guests? How do you find your guests?

So basically, when I was doing her Money matters, it was interesting. A lot of the guests, at first, yes, I had to reach out and it was just basically people that I wanted to talk to, people that I thought would have an interesting story, those sort of guests. And then eventually, as the podcast grew, things took over. Meaning people were pitching me, right. And continued to pitch me, you know, would you consider having this person as a guest we think they'd be good for, Because A, B, C or D reason, Right. So that was good in the sense, because it provided me just an ongoing flow of guests. But the con for me is that because it didn't allow me, in a sense, to do the podcast my way, because I wanted to create themes, monthly themes, and in order to create monthly themes and if I had recorded, because I would have 10, 12, 15, 20 interviews already recorded, then I wouldn't necessarily be able to touch upon that theme within the interview. Right. So that created a problem. But I just went with it because I'm like, well, maybe I'll do themes later. Right. So with the her Money Matters podcast, the amount of guests was just endless. With her the net o matters course, we're just getting started. I'm reaching out to different Latinas in the community because the idea is to highlight as many Latinas as possible. Granted, you don't have to be a Latina to be on the show. You just want to be able to talk to about Latina issues. That's my ask. So now it's just reaching out to depending on the theme. Because now I have monthly themes. I look at my network and see who would be a good person to talk about this that could touch upon this theme. So I really look at the theme first and then look at my network to see who would be a good fit for that.

Wonderful. I love that. So you're really tying it in. That's a very different theme based podcasting we haven't really talked much about. So I think that that's a really interesting way to do it. I think it's really working for you as well because you do four episodes on it. So it's giving you a greater depth on it. So how have you found ways to.

Increase listeners being on other podcasts, for sure, I think personal in person networking in person, network, I think is crucial in business, but not making sure that you don't throw up on them. Hey, listen to my podcast. It's the first three words that you mentioned.

That's right.

Because that drives me nuts and I don't like doing that. But more, you know, if it makes sense to insert it in the conversation and if it's helpful, it's about being helpful to that other person. Absolutely. But I think in person networking, being on other podcasts, if you're guests, even though I don't do a lot of guest blog posts, but I have done those, I mean, don't, you know, if you're like me and you're like writing a blog post you want to run away from, but especially if you're starting, you want to do whatever it takes to be visible in all avenues and all aspects. But I think those pretty much are the primary things. And for me, I always ask my listeners at the very end of the episode to share with someone if they found value in that episode, if they've been finding value in the show, I always ask them to share with a friend, a co worker, a stranger. And that works because people come into the group and want to, you know, they'll say, oh, I'm here. And I. Because, you know, such and such told me about you.

So that's so nice.

Yeah, that is helpful as well.

I know just the power of an ask. We forget about it so often. So now you produce it in a professional way. You use a professional editor. But is there anything else that you do that you think has helped make the show more professional for you?

I think for me, having an open mind and really having a mastermind, I'm in a mastermind of podcasters. So being able to listen to each other's shows and see like, oh, I think you can improve upon this, or that's been helpful as well. And just being open to growth and being open to how can I make this better?

Wonderful. That's great. We talked about encouraging engagement, but have you been able to monetize your show?

Yes, I have had podcast sponsors. Right. So I have monetized it that way. Not consistently. I was working with an agency and I don't know if maybe this is all agencies that do this, but I wanted to have feedback from how did that campaign go? And I didn't get it. So I didn't feel comfortable continue working with them.

I think that's the case with a lot of them, unfortunately.

I had a feeling. So basically I haven't done any more because I'm like, I'm not gonna just take a company's money just to take the money. I value my work. Right. And I value what I do when.

You'Ve got to value your audience. So if your audience isn't benefiting from it, then what's the point?

Exactly, Exactly. And that's the other thing is really, I don't want to just promote some product or some company just because it definitely needs to align with who I am, who my audience. And like you said, does it benefit. But where I have monetized indirectly is with my coaching, with my services and my membership. So that's how I've monetized my podcast.

Wonderful. So you've gotten a lot out of your show already. What's in the future? Are you going to expand? You're going to do some more? We talked about the live stream, but is there. Are there any other plans for now that you've shifted your show and you're feeling you're settling into her dinero matters.

So basically, I am for sure, as I Mentioned taking it to the streets, as I think I've been thinking about that. But I just have to figure out how can I make it simple? It's about making things simple and how can I be consistent? And then just maybe, as I mentioned, adding on another episode, I think that will help with growth because the people that might get tired of, let's say, listening just to me, might listen to a short snippet of the extra episode of that week. Right. So I think it'll attract a different part of the audience as well. So adding that extra episode I think is important. And as well, one of the things that I've starting, which is nice, is I'm being reached out to, to potentially help with companies, shows, so maybe potentially co hosting. And so I like that because I love podcasting. When you, when people introduce me as a blogger, early on, I would want to run away, but when people say, yes, she's a podcaster and I am all there, I'm like, you're embracing that? Yes, I am. I am proud of it. So anything that I can. You know, I do love podcasting. And as with speaking, I definitely speak about money, but I've been speaking about podcasting as well.

So what advice do you have for someone who's thinking about starting a podcast or maybe just started one?

You want to make sure, as I mentioned before, know that it's for the long haul. Make a plan to be consistent. You will never run out of ideas, and so don't worry about that.

They think they will, don't they? Yeah, I get that question a lot. People are really afraid, but I. Yeah, I mean, I did 560 episodes on 3D printing and I probably done a thousand episodes on other things. So you don't run out of ideas.

Yes, you don't run out of ideas. And I think it's just always about the thing. When I get overwhelmed, I take a step back and I always ask myself, how can I make this simple? So ask if you feel overwhelmed that, oh, my goodness, I don't know if I should do this podcast or take a step back and ask yourself, how can I make this more simple and see what comes to mind. Because it's about making this doable for you so you can be consistent and so you can achieve the results you want to achieve.

That's fantastic. Well, Jen, thank you so much for being on the show today. I have loved your viewpoint, loved your show. That's one of my favorite parts about getting to interview so many diverse people here, is that I get to Listen to all these shows that I wouldn't normally pick up on my own and go, wow, that one's really great.

Thank you.

And I have now people to refer it to.

I appreciate it, Tracy. This has been a blast.

Wonderful. Well, Jen, I look forward to it because we're recording this before she podcasts. So I look forward to seeing you in person and meeting you in person. I can't wait for that. And when we do a recap, I will be sure to recap on Jen and all of the other she podcasts, great women that I have interviewed and now get to meet in person. So we'll definitely do that in our recap episode for she podcasts as well.

Well, thank you again for having me, Tracie. I've enjoyed this conversation.

Me too.

So I love what Jen and others are doing. There's so much going on in podcasting. There's so many ways to really make it your own and personalize that. And that's what I think is the trend and what Jen Hemphild has really exposed with the her dinero matter shift that she did in her podcast. I really think that you're looking at a time and a place where authenticity matters more. The audience stays with you and they're coming forward that there's new audiences joining and you're finding that sweet spot to speak to them and not following so much formulaic podcasting like we were saying before, where there was just so many groups of people who were teaching podcasting and in such an old school way. I have to tell you that like I've actually called them out on it. I call it the, when I speak on stage about it, I call it like the good old boys podcasting method. And you know, and I think it's a little sexist on my part, but it was all men teaching it back then and it was very ego driven. And I think we really have a different way and I'm seeing new coaches and new programs emerging and I love that we're working with so many of these women and I love that we're connecting with them at events like she podcasts and other places. So I can't wait to bring you guys a recap of the event and of meeting all of these wonderful center of influence women that I've met in person now. Well, I will have met in person, but I've been speaking to you here and you've been getting introduced to over the center of influence over the last couple of months and so looking forward to giving you a recap of what they're like in person, what they're like on stage and how things are going. So really looking forward to that upcoming episode as well. I would love for you to send me some of your favorite podcasters, the ones that you're listening to your podcasters, the podcasts that podcasters listens to matter to me because those are truly the center of influence. So make sure you're sending them to us and you can do that on our website, FeedYourBrand Co or on social media eadyourbrand. So thanks everyone for listening. This is Tracy Hazzard with another center of influence and I can't wait to bring you another one next week.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to to thebingefactor.com guest and apply.