Product Creation With A Ghost Designer = $$$ With Tracy Hazzard From Fanatics eCommerce TV With Justin Simon

We get asked a lot here at Fanatics Media. How do I find products, how do I create products, how do I pick which are the right products to sell? And while we have some expertise in this area and like to think we are knowledgeable and can really guide you and help you, our guest today, well, she's got much more expertise than we do. And so we're going to pick her brain a little bit and learn just a little smidge of everything she can tell us. We are real thrilled today to have Tracy Hazzard here with us. She is the CEO of Has Design. Now, you've heard of ghost writing, but have you ever heard of ghost design? Well, that's exactly what Tracy and her company do. They've ghost designed, meaning they design it for somebody else's name. 250 + consumer products. That number is inching up towards 300. She's the co inventor and she's got 37 patents. She's an Ink innovation columnist. And you know, her products haven't done that well realistically over the course of time. It's been a very slow market for her. They've only done about, oh, a billion dollars. So. So first, Tracy, I want to thank you so much for joining us.

Thank you for having me.

I really appreciate it. 250 products. How did you even get started down this road?

So no one's going to believe this when I say this, but there's actually two of us in the business. Two designers full time. Total, Total, it's my husband and I.

You guys have 47 hands, 36 brains and partridge in a pear tree.

No, we do have a great team under us, but, but we really want to make sure that our hand is in all the designs. So we've kept it ourselves. We don't have an agency model.

Wow. And what, how did you guys start? How did the process work?

So in order to get to being able to do that kind of prolific amount of design work, we have to have a really good system. So over the years we've really defined, refined it to a point at which it's, it's the reason we're so successful. So we have, you know, seven out of 10 products fail at retail. I mean, it's just, it doesn't matter whether you're a big brand, small brand, it's just starting out. It's just the odds. We have eight out of 10 successes.

Wow.

So the reversal of that, it's actually almost nine. It's 86% so.

Well, look, you guys are slacking if you could jump that up 4%, then we'd really be impressed. So what is the. And again, obviously not everybody's going to be. Not anybody's going to be able to do what you guys do. But what's the secret sauce?

The secret sauce is giving up quick.

Oh, that's interesting.

So, you know, everyone else out there tells you, oh, don't give up. Don't give up on your idea. Well, but if you don't give up on your idea early enough in the process, you spend too much money and you spend too much time. But if you give up on those ideas, and I don't really mean give up on them forever, I call it like my discard pile. You know, when you're playing cards and you just discard something that's not right for your hand at this moment, that's how I treat our ideas. That's how I treat our products, our designs, even. It might be a rendering that just didn't work out. And we're like, next time. But it sometimes comes back up to the top and is at the right time. And so that's kind of how we treat them a little more casually. Our ideas are not our babies. They are just ideas. And we're going to have 10 more tomorrow guaranteed. And that's how we do it. So we sort of treat them like that. And through our system of being able to sort of check them along the way, we give up on them really quickly so that we have to get to the good ones.

Now, you didn't start with 200 products, obviously. Nobody does that. You started with, I'm guessing one or two or three early on. What took you from less than a handful to a dozen, to multiple dozens to, oh, we got this covered.

Well, first off, I tried to do it myself. So we had a business back in the late 90s, early 2000s, called T tools, which was TT for Tom and Tracy, because that's the two of us. So it was our business again back then. We'd been working together almost 25 years.

We still like each other, right?

We do. We still spend 247 together. I know. I think that's part of the reason people are fascinated by our business is like, wow, they're still doing it. But no, we had this business together. It was tech tools back in the late 90s when the first Palm Pilots came out, and it was stylus pens and accessories for handheld computers. So kind of cool. We thought. We started an e commerce company at the height of E commerce, and we did some great things, except at the end of the day, we were still making pens after three years. Then 9, 11 happens. Things tank in business. The dot com bubble burst. We were actually pretty well diversified and protected, but we weren't getting to making new products and designs. And that's what we wanted to do, was to do a lot of products. We realized our role is not great at taking it all the way. Let's find people who already are in the channel, already have Best Buy shelf space or whatever it is that we want, and let's work with them to do great products. That's what's enabled us to do that number of products. Because I don't take them from idea all the way through and continue to sell them and manage them through their life. We manage it for maybe nine months to a year worth of time from the idea all the way through to the end of the very first run. So we manage it all the way until the first run is approved and on the shelf somewhere.

So you have an idea or your husband has an idea or other people can come to you with ideas, correct?

Yeah, it works multiple ways. We have an idea, people come to us with an invention or an idea or they come to us and this is the predominant part of what we do. They come to us and say, I want to enter this category at retail or I want to enter this market. What should I make?

And how do you determine the analytics or the understanding of this would be a good product for you to make?

You know, that's a really great question because that's the hardest part. And if you don't do that research, if we don't get a client or someone who wants us to take the time to do that right. Then we don't take them if they're in too big a rush because that's where the research happens. So we study what's actually on the shelf. Even if it's an E Commerce product, we study what, what's on the shelf because that shows what has the majority traction. It can be a mistake to watch the numbers on E Commerce because they're algorithmic. There's a whole bunch of things that go into it. Some of them are promoted by, you know, whether you're promoted by Amazon, promoted by Walmart or Target, they're being pushed by the organization there. So they may have nothing to do. They may have to do with them getting it out of the warehouse and not that it's a good seller. So it's not a good way for us to watch it. So we try to watch all of it together and we actually build our own proprietary database. So we actually track all the statistics that we know work. So there's about 10 points of data we track. It's not all that different from like the Amazon FBA Jungle Scout program, you know, that watches that. So you know it's like that. But we do it manually per product.

Category and some idea of. And obviously different products are going to cost different amounts. But to use your services, I want to create something in the cell phone category, right, that's not electronic but some sort of accessory. And I want to work with has design what is the process and fill me in because we know we're going to see thousands of viewers to this and a lot of them and a lot of the questions we get are about product selection, product creation. They're not as concerned with how to optimize once they have the product, they don't know how to do the product. So walk me through these steps if I want to work with you and what type of finances I need to set aside to make something like that work.

Well, originally we were really exclusive and it was really hard to work with us and we only took on a couple of clients a year. But about two and a half years ago we switched that over as we started to expand our business into other categories and other areas. As we started to do more e commerce work because it was faster, instead of nine months, a project might take us three months. Because of that, we really changed our whole model of business. Right now you can pretty much ask access me for an hour at a time and do as little as that. Say, let's talk and check. Do I have a good idea? Is this going to go? I can't take all the time to do the research in that, but usually there's a quick gut check and a few market factors that I can check out and take a look at. If you've done your Amazon tracking and your Jungle Scout and you give that to me, then we can make an even more educated guess about whether or not you're on the right track or where you need to go or what's your next step. That's really easy, easy way to go into it. But we've also been working on a community that's going to launch next month. And that community allows you to just be in and access on an as needed basis. So today you might need to decide what you want to make, but in two months, maybe you need help with a vendor or sourcing in Asia and we've got that covered for you. Too. So if it's not us, it might be our partners, but people that we vetted and we've worked with for over 10 years. Most of them we just try to, we try to make them accessible on an as needed basis. So you can do it with as little as a couple hundred dollars to, you know, probably a full program. When we do a full blown and get somebody on the shelf, it's like a $10,000 a month retainer for quite for at least a year. So, you know, any range in there though works well.

That's really interesting because there's a lot of people who have set aside money. I mean, you'll see people on Facebook, Amazon Group saying, I've got $200, but I want to get on there. And you're like, well, go to the store, buy yourself some lunch, because you got no shot, right? But there are those people and we get calls all the time, hey, I've got 10 grand. Hey, I've got 20 grand. I don't know where to start. So just having your ability to consult with you is vital. Once again, we're talking with Tracy Hazard, the CEO of Haz Design. And this is just such a fascinating topic for me, particularly because I love the design aspect of building your own product. And you guys ghost products as well. What is the hardest part? When you get into the design and engineering, right? So you've got your concept, you know what you want, you've run your analytics. Tracy signed off on your idea. Now the production and the design and the engineering, what do you find most people stumble at and what do you find to be the hardest parts?

So most people stumble with pulling the trigger. It's a fear factor really. They just are like, am I right? Am I wrong? And because you know, they don't have the kind of success rate we have, so they know the statistics, right? I mean, it's not even just 7 out of 10 products fail, but only about 2% of inventions actually make money at all. So that's really scary when you go into thinking about that. You spend a lot of money on patenting and all of those things. So pulling that trigger is really scary for a lot of people. And I think when you've done your homework and you've done all these things and you've asked a few experts, and that's the most important part. If you ask outside of your circle, please ask outside of your circle to your target audience. Is this any good? Then you know, or what has happened? Ask experts who are in the industry, they know better Then it's highly likely you're, you're on the right track and you just need to take that next step. Now let's not go and buy 10,000 pieces of anything, but you know, but hey, take that next step. That's probably the hardest part for most people, for me personally, for our business personally, actually the hardest part is that we get so many great ideas and great clients who wasted too much time and money, so we can't help them now. So they spent all this money patenting. And that's like my number one pet peeve is like stop spending $10,000 patenting, spend $10,000. Let us test the market through Amazon or some other way, let us get going on your concept because I can do so much more for you because that's just an indicator if you're on the right track. But you can be sitting on a patent that now is no longer valid because what I need to make it market ready might shift and now your patent is not even useful anymore. So those kinds of things. That's my frustration. Like I wish I could catch people sooner.

Right. Well, from what I understand, and again, I'm not a patent attorney, but if you have first to market proof, you at least are a leader in the clubhouse to get the patent.

Well, we recommend of course, provisional patenting, but at the right stage, after you've kind of prototyped it, refined it a little bit, then provisional patents. So it's actually we have a seven step process. It's like our fourth step. So we don't patent too soon, that's another thing. But we do recommend it because the provisional patent is extremely important and even in mass retail, people put patent pending on it just to say patent pending because the product will probably be in and out of the market before the patent would issue. But you do it anyway because it is important.

Well, look, I don't want to name names, but I know some people who have messed up the patent process a couple times. But now thanks to YouTube and all of those things, we're much more educated. You mentioned the big retailers. What is the, I guess most interesting. I'm going to ask because I don't want to say hardest because there's going to be a lot of really fascinating aspects. What's the most interesting part of taking your product and getting it into one of the big box retailers? The Costcos, the Best Buys, whoever it may be, Cost plus, if that's who you're targeting.

No one's asked me, ever asked me what the most interesting thing is. But I have to say that's a great question. The most interesting thing is buyer dynamics. Like, it's just the whole way the buyer system works. So a buyer is like the person you go and meet with to show them your product. Right. They're buying it in a category, but what drives them is so different from company to company. And, you know, they crazy sometimes say crazy things. Like, if it's not succeeding on Amazon, then I don't want to even. I don't want you to even show it to me. Like, you're, like you're Costco. You're a leader. Right.

Different audience, different prices.

Yeah, we don't lead. We want to do the best product that's out there on the market, but we want to know it's already going to succeed before we bring it in. Like, they say things like that and you're just like, whoa. But what drives them has been, to me, the most interesting and most aha thing. And so as we go and do it, we always have that in the back of our mind. And is this product that we might be introducing into E commerce is step one, but does it have legs that could go all the way onto a shelf somewhere? And if so, where? We already kind of know that from the beginning. When we set out with something, we say, you know, if we market this right, if we hit the target, target audience, it's a perfect Bed, Bath and beyond product. If we don't, you know, maybe it's a Walmart, you know, and we look at that and we start thinking about it from day one because that's what we want to build in is some success story. We can tell that buyer to get over their problems and their issues. And they all have them because they have pressure from their bosses and their organization as to what they're being measured on.

Well, and has design reached a stage where you have such established relationships with some of the big box retailers that you can call and say, hey, Joe, hey Jen, I got a new product. You're really going to want to at least take a look at this. Versus each time and again you got different buyers for different stores. They're looking for different things in different seasons. But can you make the one phone call a la Shark Tank style and at least set up that meeting?

So I'm kind of laughing here because a couple of years ago we did this funny animation video that was done by friends of my daughters at Orange County High School, the arts osha. And it's a take on I'm Only a Bill, you know, the Schoolhouse Rock. I'm only a bill, right? This is. I'm only a design, right. And, and the idea is that what you. It's like bureaucracy to the nth degree. But the funny part in there is that there's this whole thing of what happens is, is that we think we have a buyer relationship and then the buyer gets moved. So even so we do have a good reputation there. Like some when you go in and they were to say, oh, Tracy Hazard wants to see you at Costco. You know, she design share that we've been selling for on and off for five, you know, we've been selling it for five years straight. They'll be like, oh yeah, we'll take a meeting. You know, so it can happen, but not in every category. You know, but someday. One day a buyer selling furniture and seriously, the next day they're selling diapers. I'm not kidding you. Like that's how it works. So you never know. What we do is we have partners that are sales reps that have been in and out of those organizations. So on a daily, monthly, weekly, whatever it takes in the, in the types of them and specialist in the various retailers. So whichever one it might be because it's nuanced, but you don't want to make a mistake there. You don't want to go in yourself. I don't even want to go in myself. Although I will go in there with them because the power of what I have to say as a successful designer means something to them when I get there. But I let them do it. Because if you make a mistake, I mean dumb little mistakes like you don't call the assistant buyer or you don't email them and you try to call, like they penalize you and they won't see you.

Well, Tracy's gonna be very surprised when I handcuff her to my wrist and we go in with my design just to make sure she's going with me. We're talking to Tracy Hazard, the CEO of Has Design. It is a two person amazing design firm. 250 plus products, almost a billion dollars in sales. Covent are 37 patents. I feel like I got like nine more bullet points I could just roll through.

You've done furniture, you've done tech, you've done gaming. What has been the most successful product you've done? Number one. And number two, what's been the most surprisingly successful product you've done?

So our office chair at Costco that I was kind of referring to before is our most successful product. If we were, if we were a musician, that'd be our platinum record. Because you don't get something to last in the cyclical way that Costco and seasonal way that Costco works, to sit there for almost five years.

And I'm pretty sure that chair is in my home office right now. So, you know, it probably is.

It's in a lot of home offices. Like, I'll go into offices. I'm like, oh, there's my chair. Oh, there's my chair. You're welcome. Really good. Yeah, it's $99. So that price point is really where that chair is.

Absolutely. That in my. So thanks for my share.

Yeah, you're welcome. So, you know, that. That in and of itself, it feels really good. And that's always been one of my, you know, one of our great successes. But, you know, it was 20, 20 years in the making because I had worked for Herman Miller on the very first mesh chair ever introduced to the market. So that you just can't make a platinum record overnight. It doesn't work. Like, anyone who tells you it's overnight success is lying. So it took us 20 years to really make the perfect product. So that's it.

What's the one, 10 years to become an overnight success?

That's right. Exactly. So now the most surprising ones, you know, gosh, I would say gaming chairs. Like, I. I really didn't think. And they're like gaming rockers and automated. Yeah, exactly. You know, as a mom, I hate them because they have, like, wires everywhere and. And all of that. So to me, it was like I was like, do I really want to design something I don't even like? And, you know, and so. But surprisingly, they were actually the most fun to design in the end. You know, the research showed that girl gamers were on the rise. So we got to make some fun ones. We got to add details, and I got to pull in and say, hey, let's get rid of these wires, because mamas hate them. And, you know, so you get to, you know, you take what you don't like and you turn that into something successful.

Well, I'm about 6:1, and I'm about as smooth as gravel. So I have been in these gaming chairs, and there is nothing worse than trying to get out of them. You're, like, rocking back and forth. So I'm going to stick with your office chair. So I don't make any. I can't help. I'm sitting and I can't get up situations.

That's right.

When you see the changes from Amazon and I Know your clients are going to be not only on Amazon but all kinds of E commerce sites and they're in retailers. But when Amazon changes things like they've done recently with stopping sellers from fourth quarter sales on last minute notices, changing the review process, which has been a huge issue for new products, especially what I like to call the take them and go products, little things you can put in your pockets, the little plastic things that don't cost that much money but you sell 20,000 of them and you're home free or you sell 50,000 of them and you're home free. And now people are having problems getting those reviews and getting the search engine results. How has those changes or how have those changes impacted what you guys do and impacted the way that potential clients of yours and people who want to get in the business approach you?

You know, it's really interesting because it's actually expanded my ability to help them because over the years we built this incredible network of blog sites and podcasts and other things at which we use for research and information and we also push test things through. So we do test markets and other things to see how things are working by using these sites. So we've always done that. Now what's happening is we're going to be able to push back through to get people to come and find your products. Buy it on Amazon and you don't have to be using like these review sites where you're giving it away for 90 because these blog sites are really high niche. So if you're selling a gardening product, all these people care about are gardening or they wouldn't be following this podcast or this particular website. They've opted into something that they're passionate about. Where those review sites have such a large general audience who are just looking for discounts. So at the end of the day you're going to end up with more people willing to review anyway because they're passionate about what it is and if your product works for them and then that's great.

And is that something that has design offers on the side? I mean that ability to in essence market to a targeted specific vertical, it.

Was kind of our secret. So it was our, it was our secret that we did it to boost our clients in the beginning. So we, so we looked really good.

And so but over, but as we've gone along, you know, it's, it's just become so highly needed because our clients have expanded in the E commerce area. What has happened is that we actually are starting a whole new website around it that's going to allow us to just have people just request that in a sense we're a liaison to communicate and pick the right one so we can match your product with the right sites. And then we communicate back and forth with those sites to say, hey, are you interested in doing this? And most of them will say yes because they have the relationship with us and they've done it before so they know we wouldn't push anything to them we didn't think was already a good product.

Is it too early to give us that website?

It's not too early, but all you can do there is go and type in your email address. But it's cprev cprev.com and we're calling it the Consumer Product Revolution.

I love it. Well, we're going to have Tracy back for sure when we get that site up and running and find out more information, you're going to talk about that you are a big proponent of 3D printing. Oh yes. And what it may mean to product and design. Talk to us about what you believe the future holds on the 3D printing front.

So originally I thought, I mean, we used 3D printing for on and off for 20 years for prototyping for clients and doing things in our own models and all of that stuff. But the reality is I thought, I mean it's just, you know, it's just plastic stuff, it's just a prototype, right. I didn't really take it very seriously. But then desktop printing really came about and my husband partner Tom, he kept bugging me to buy us a 3D printer. And after using it for almost six months, we hadn't really made anything that I thought was Instagrammable. And I thought if it's this hard for us who've been designing for over 20 years, at that point when we started it, then how is it going to ever be consumer ready? But what I learned when we finally got it right and we started making product was there are forms and all sorts of designs and things that you can't do and ways to personalize things. And the aha happened for me when I realized the biggest problem at retail, the biggest problem at Amazon, all of these things is inventory. Do I buy? How much do I buy? Do I buy too much? Is it sitting on the shelf? Is it turning fast enough? There is zero inventory. But a design file sitting somewhere online, that's it. Zero inventory. In 3D printing, in a zero inventory world, we could do so much more from a design stand point, we can do so much more to be consumer relevant. We can test so many more things. So that's what I'm most excited about. The problem is that the whole system isn't set up to handle it yet. So it's going to take quite some time.

By the way, Tracy Hazardous, the CEO of Hazard Design, if you're looking for an equivalent excitement as far as Tracy and 3D printing, look at Chicago Cubs fans and potentially winning the World Series. That's kind of what that looks like. I like it. You talk about a zero inventory environment. How quickly could you turn around something on 3D printing? Let's say you have your design, and I tell you, hey, we're selling out quick. I need a thousand units of this widget or 5000 units whatchamacallit. What is the timetable versus a factory situation?

So, you know, the thing is that that's kind of a myth in the market, that the timing takes too long. It doesn't quite take too long. The desktop printers take too long. The industrial printers that you would really use to manufacture something, they don't. You can print batches of things. They have farms of machines at some of the factories that I've seen. I mean, they print out 3D print Invisalign braces, you know, those ones that move your teeth and they look invisible. They've been printing those in a farm situation for years now, and they generate thousands of them a day, and each one is individually matched to somebody's mouth. So the hard part isn't really the printing or the length of time isn't really the printing. It's the design time from the beginning. Because to really do a good design, Tom and I have found it really takes somewhere between 100 and 200 hours of design time. Now, that's not a lot in the scope of overall how long it might take us to design a product in Asia and get it done. I mean, it's really not. But it's dedicated time to design them. And so it's a lot of design labor, which is expensive labor compared to anything else that you do. But if you spend 100 to 200 hours, what you can ensure is that at the end of the day, that product is safe. It's consumer product ready. It's a safe product. It's easy to manufacture in those farms and facilities of 3D printers. It really depends on the materials you go to, the time that it takes. But the design time is probably the longer time you'll spend and how long.

Of a time period. Looking into your future crystal ball here, do you see this moving on from manufacturing of products that, you know, designs and little things that you would likely sell on Amazon, you know, not including chairs and the bigger items, to moving from manufacturing to, you know, let's call it 85, 90% 3D printing.

85, 90% is probably quite, maybe 10 years away, I think, you know, in reality. And it won't be in every category. Like, I. I know people are saying, oh, you can print out your own clothes. I don't think it's going to happen in textiles. The materials are not there yet. They need a lot more research, so.

Oh, and electronics are going to be a problem on that front, too. You're looking at a simpler, you know, not say simpler design. That may be the wrong term, but. But something less cumbersome.

Yeah, I mean, you know, one or two different materials combined together can happen. You know, limited amount of. We call them hybrid products. You know, things like that can happen. But, you know, I really think we're going to start thinking, seeing a tip start to happen sometime the end of next year and into 2018. That's my prediction. Mattel is supposed to be coming out with a 3D printer. That is for that kid age where they can kind of make their own toys and everything. And I think as we see that generation come up, that's why I say 10 years, because that generation is coming up. I talk to kids every day who have been 3D printing in their classrooms, who are passionate about it, who are excited about what they've learned, and to them, the minute you've held that object in your hand that you conceptualize. Yeah, it's addictive.

Yeah. I was at CES last year and they had the massive, you know, 3D printers, and they're spooling everything, and you go, that's pretty cool. Whatever. And then you go, that's a baseball glove. They just 3D printed a usable baseball glove. Sure, it wasn't leather, but now you have my attention. So, yeah, very, very interesting stuff. Tracy has, the CEO of Has Designs, as we wrap up here with you. And by the way, this has been a fascinating interview. I appreciate your time. This has been one of our more enlightening. I feel like I could talk to you for about 10 hours. We ask all of our guests the same question at the end. With all the technology, all the apps, all the software, coming into E Commerce, there's a lot of noise, but there's also a lot of quality. You have your own software that you guys have created. Outside of that, assuming we can't steal it from you. What are the softwares and the technologies that you really like in the space that you would recommend to either designers or e commerce sellers or really anybody in the world and realm that you deal with?

That's such a good question that you ask that of everyone. Because there is, there's so many things out there and so much noise. You know, at the end of the day, what we find and the reason why it never matters to us. We're kind of experimenters and we'll try anything new and we'll go with it and see if it's actually helping. But at the end of the day, if it's not saving us time, it's not saving us money, and it's not allowing us to do what we want to do, we just give it up. And you know, that'll be nice to have tried that. Let's move on. But because our process and our way of analyzing it overarches anything that happens. So if we're gonna rely too much on that tool, that's the mistake that I think a lot of people fall into. I think, you know, Jungle Scout's a great tool. It's easy to use, there's no problems with it. You know, it does fairly well and it's fairly accurate. Cause I can look at my clients numbers and go, yeah, that's about what they're doing.

That's pretty close.

I know it's accurate and so, you know, that's great. But at the end of the day, if you don't know how to interpret that, if you don't what that means or what that's telling you, or if you look at it, for instance, at the wrong time of year, that's a mistake too. You pump it in and look at some stuff here in the fourth quarter and you're going to be making such a mistake because it's going to look way rosier than it is going to be for next year. And you'll plan wrong. It's what you do with those tools. I have three things that I love to use every single day.

It's called Get Pocket. It's an applet and you can download it to your phone as an app, but you can use it on Chrome or Safari or anything like that. And I love that because there's so much information going through us every day. And so I like to save it because I'm a consummate researcher and I know I might need that, but I don't want it today. And if I spent the time to read it today, I'd be All distracted. So anytime something comes into my inbox that that's worth reading, or anytime anything is I find on the Internet is worth reading, I don't let myself get derailed from what I'm doing. I add it to the pocket and I tag it with whatever it is that I'm going to do. Saves me tons of time. And then I was like, hey, these are all having something to do with the podcast I wanted to listen to. Or this has something to do with 3D printing. And I pull them up and I use them when I use them and I archive them. The other thing that I use that's on a similar vein is I use a tool called rollup, which I absolutely love.

I love Rollup. Please tell everybody what it is because I use it too.

Roll up. And you need to use it with your Google mail so somebody will find, like they'll find me and they'll enroll me in some email or thing and I'll unrol and.

Re roll in my Google email. And so that way I can get one almost like a newsletter of all the things I've subscribed to once a day. And I really, I scan it and I click on anything that I know is urgent and then and I pocket anything that I know is important and that's it. And so I only really review all that, but it took out a good 20% out of my email box, and so I love it.

Well, that's one of the great.

I think it's Unroll me, right?

It is. It is. Unroll Me. And you know what's interesting about that? That's one of the great productivity hacks, right? Taking a step aside from design, a lot of people, when they work, they get easily distracted and your inbox can be overwhelming. So public service announcement from Fanatics Media and Tracy hazard. Stop having 26,000 emails in your inbox that you don't read. Use, Unroll. Get it out of there. All your newsletters are going to come in one spot. And you'll be amazed at how quickly you end up with, I don't know, 30 emails in your inbox instead of 3,000. And also, not every newsletter is good. Anyhow, we'll talk about that later on a whole separate podcast. Tracy Hazard, the CEO of Has Design. I want you to give the websites one more time just to send people your way for both Has Design and the new website.

So Has Design is H, A, Z, Z, D, E, S, I, G, N. And that's because hazard has two z's and cprev so cprev.com is an upcoming site that's going to be a membership community to support both you guys, helping to find places to get to them to review your products, but also have access to me and my team to ask them questions about anything you might have.

Well, if you haven't just listened to Tracy for the last 30 minutes and understood that she knows exactly what she's talking about, take your computer off mute because you're not paying attention. Tracy, thanks so much for joining us here. We appreciate your time and we look forward to we are going to have you back next year. Want to talk more 3D printing? Want to talk more about the new website and appreciate your time.