Reaching Your Target Market: Podcasting As A Powerful Medium To Accelerate Your Business With Joeri Billast Of CMO Stories

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy.

Everything you have to sell, and demand even more.

Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores.

How to rise above all the digital.

Noise with the Binge Factor.

Hey, everyone. Welcome to the Binge Factor. I'm Tracy Hazzard and I have the host of CMO Stories, that's Chief Marketing Officer, in case you didn't know, but I'm sure you do. CMO Stories, Yuri Bilast. And I am so excited that I got to have such a wonderful international interview for a change. Yuri is from Belgium and we just had such fun talking about my trip to Belgium that I took at one point. But I have really, really enjoyed meeting so many new people and Yuri is one of them and we had fun. I was already on his podcast and he has now come on ours and it's just been so much fun to talk to people like Yuri and, and really learn why they start their show, what they're doing, how they feel about it. And there's a lot of European excitement going on here and he's finding real great success in his show that I can't wait to share with you. So we're going to get to the interview in just a minute, but I want to tell you a little bit more about him. So he is a fractional CMO and social media strategist for tech scale ups and solopreneurs. He's the author of the 5K Challenge for Solopreneurs and he sold seven figure businesses in business analytics in 2013. So he has quite the experience. You also want to check out and see what, what he's doing on social media and other places because remember Chief Marketing Officer Fractional, he's got some things going on with how he does things. So definitely check out his website, check out his podcast, check out his social channels, and don't forget that you can always do that@the Bingefactor.com, the blog post for the episode. Let's hear straight from Belgium, Yuri Bilas.

Well, it's nice to flip the mic on you today, Yuri. I love that we're getting to do this in reverse now.

Yeah. Tracy, hello again.

Hello again. Yeah, so CMO Stories, I, I really like the focus of it. I like that it's so focused on that level of listener, that level of guest as well. What made you decide to focus your show there?

Yeah, in everything that you are doing. If you have a business or you do marketing, you want to have your audience in mind. Of course. And for me, I was just looking at who is really my audience, who is resonating with me, who gives me the feedback that I'm inspiring those people. And I have like two audiences and one audience is the solopreneurs, which actually I've written this book for. And the second audience, I realized I don't really have something for tech scale up tech entrepreneurs or marketers. And I'm really resonating with those people. So how it came up, this idea. I was at the web summit one year ago and then I had opportunity to book the podcast booth and I said, okay, let's do this, because there is not so many people that can book it. So I just booked it without having a title for my podcast and without having a guest. So I said, okay, let's think about the title. I made a walk and came up with CMO stories. That feels good. That is it. And then I just asked people CMOS at that moment and that it started and it really felt good from the first episode. So I continued.

You knew you hit on it.

Yeah. And also the fact when I asked people to come on the podcast, they said yes directly. So a lot of people said yes. I was not expecting that.

Well, I think that's a really good lesson, that when you get your title right, it means that it is attractive to the guests. Especially with a new show, you don't have traction yet. So they don't know how good your show is. But if they want to be associated with that name, that makes it easier to get started.

Exactly. Because in the beginning I was really looking at more narrow. I will invite CMOS marketing director on my podcast. So I only contacted those people and I said, it's for you. And of course then I had directly seven, eight people that said yes that were not even that said that they were open to podcasting just because they were CMOs. I asked them.

Wonderful. Well, what made you think podcasting was going to be a good thing?

Well, I already heard about this. So I'm in Belgium and I see trends happening in the US and everywhere. And I always saw that podcasting people are doing it, but it's not really a thing yet. And then I was looking at where should I go, what should I do with my business that I'm not yet doing. And I was thinking about, I need first to finish my book was my first thing. And then I said, okay, what do we need to do, YouTube or podcasting? And I said, like, let's do YouTube. But then it felt like podcasting is really, I need to give it a shot. I need to give it a try. But sometimes in life you get busy and you don't do it because there is no trigger. But suddenly there was a trigger with web submit. And I said, let's go for. And now, Tracy. I must say that podcasting is a thing that I really make progress. I will say at light speed, comparing to the other things that I've started is flowing for me. So it feels that the energy is right.

Well, that's good. I'm so glad you said that, because I think that that's kind of the underestimated value of a podcast that people don't really realize is that how much acceleration can really happen when you hit that balance between the right listeners, the right guests, and what you're doing in your business. You get that right. And that just accelerates things in terms of your marketing overall.

Right. And also something I will say is that because of the podcast, I get to talk to people that otherwise I would never have talked to. It shortens, I would say, the path to reach someone. And then if you ask people, do you want to call my podcast? So I invite you to the podcast that's like, oh, what is it about? And they like it. It's not like he's going to sell me something. So it's a whole different, I would say, feeling energy.

So what's the biggest challenge for you with the podcast? What's challenging and setting it up and what's still challenging for you today?

When I was starting, I had like, okay, I need to be consistent. I need to release one podcast every week on Wednesday. And in the beginning, it was like, okay, I need guests, but where are they coming from? I just started, and then at certain moments, I realized I don't have a podcast episode yet for next Wednesday. And I we've all been there. And then I made solo podcasts. And sometimes I have so much time. I just took some time in the weekend, took my iPhone and just, for instance, talked about my book or talked about a conference where I was and my lessons learned or something like that. And that was like the challenge at that moment. And then continuing. Yeah, then I was seeing how can I grow. My podcast was then the second thought. And now I see that just by being consistent, by having People that come on your podcast, sharing the podcast, it's growing and it's growing. And then the next steps would be that the podcast at the moment is only on audio apps, but later on it will also be on YouTube. But then again, everything comes together because I like to be on camp. So YouTube content comes, and then the next step, Tracy and I know that's also what your business is about, is about monetizing the podcast, because of course, I spend time in it and somewhere you want to get results out of that. And for me, at this moment, it's most, I would say, networking, being in touch with people, being in contact. But also I feel that I building my authority outside of Belgium, that works. People and people now reach out to me to be on my podcast and because they listen to other episodes. But I was struggling with in the beginning. So English is not my native language. It's Dutch. And then my second language is French. In Belgium, I was thinking, should I be doing this? Is it good enough? And then you have, like, people from the US from the UK saying, oh, no, it's really good. I like it. I like your style.

It is good. So, yeah, you should be proud of it. So I'm gonna inspect my binge factor here because I think this is the perfect timing for it. One of the things that I really am fascinated about CMO stories and about the way that you approach it is that it has the international flair that you're using it to your advantage. And so, from a guesting perspective, I want to be associated with your show because it's going to put me in this international community that I don't normally get to. So it's extremely attractive for people in any country to want to be associated in that global community. So you've created that ability to do that. And then the other side of it is that from a listener's perspective, I'm getting a broader view of the world, which I need to run my business. I need to understand how marketing is happening around the world and who's doing successful things at other places because we get very isolated in what we do. So you've given us a broader perspective for both the guest to get that as well as the listener. That's an amazing feat in one show.

Right. Thank you. Yeah, that's also the feeling that I have. I use the fact that I'm in Europe, I have these different languages. I can connect with people, people around in other countries. I use it to my benefit. I really like it also to get to know people from around the world. And I also tell it to people. It's with people from everywhere. And so, yeah, sometimes struggle is with.

The time zones, because I know it is a struggle. Right. It is a struggle to deal with, like, when am I going to record? It's your evening, it's my morning. That is a struggle. But when you make it work, what you're creating is an amazing collection of people that are sharing their stories and tasks, ideas, concepts of things that I can apply that I may not hear anywhere else. It's why I'm going to choose your show over another show. And that's where that binge factor comes in. And so, yeah, you should be very proud of what you built and keep that going, because I think that's the beautiful part of what is really making your show binge worthy.

Right. Because you say that, I realize I should more emphasize this, that it's with people from around the world and you hear different stories.

Well, yeah, I mean, I get this question all the time from people. People who want to break into the US Market or want to do something in the US Market, and they'll ask us, well, like, you know, what do you think about marketing in this way? So really asking those questions, I think deep diving into that and keeping that unique for you could also be a great social media attractor. So that it's really showing that that international flair is going to continue through the show and it's going to make them want to click through and then subscribe. So definitely use that more to your advantage. You've got that, so do it. You're in a unique place to do it that nobody else can, Right? I don't have a network in Belgium. I wish I did.

And that's a good feeling to have. And like I said, with this podcast, I'm experiencing, even thinking that it was possible. Two days ago, I got two people that wanted to pay to be on the podcast to cut a waiting line. And I said, is this really possible? That it is happening?

So it is happening to you? Well, let's talk about those three things, because you were talking about kind of, you were able to get a bunch of guests in the beginning because you had that sort of situation where they were all there and you could ask them and they showed up. So that was easy. Then you were struggling a little bit with the calendaring and trying to get the time zones right. And now are you being more selective about the guests? Do you have sort of a guest vetting process? What is sort of your viewpoint on that guest attractor? And that guest vetting process at the.

Moment, to be honest, at first, when this started to go well, that like so many people that wanted to go on the podcast, of course I did a selection. It was like, okay, it's not only cmos, but it's broader. But it's not my goal to have like every agency coming on my podcast to sell their services. I didn't want that. I want people with a story, with something that people can really learn about. And then, yeah, it just happened like that, that suddenly I came back from holiday and I came back and I had my calendar open. I fly this calendar. It's not the calendly security link. And people could book it, do the podcast. And I thought on this website, podmatch, where we can.

That's where we met.

I just sent a few messages to people. If you would like, you can come on the podcast. But Tracy, I came back and had like in one day, four people that I booked one time slot after the other in my calendar and even was restricted on it.

So now you need a more restrictive calendar so you space yourself out better. Right.

I was thinking if people come from the us they will book in my evening. It will only be one slot or two slots, but also someone booked from Grimal Par.

You didn't think about it being all over the world? I love it.

What I said was, okay, now I need to be more careful. I know this. I would say, yeah, waiting list. I have like lots of episodes now. I recorded again an episode today, so it will be at the end of September, beginning of global already that I'm with my new guests.

Well, so that's a challenge in and of itself because if you get too far ahead, then they lose the excitement of being on your show in the promotion process. And so you kind of do have to balance that.

I know that's where I'm at the moment. So I said, okay, it's good that people want to be on my podcast. Will it continue or is it just a face for one or another reason that they find my podcast? So I wanted to give myself some breath. I would say at time, okay, if those podcasts are filled in, I actually can do some more work too, because that's also important. But yeah, you are right. That's something I'm struggling now. It's should I change the frequency at a certain moment or I'm thinking about, but then I need to keep up with the frequency or should I like what I will do with those guests that stay at bonus episodes? So that's a question mark for me.

Good problems to have. Right. So I love that. Well, listeners, listener growth is the biggest thing that everybody is looking for. How are you really going out there and making sure you're publicizing your show and trying to get more listeners for your show? How do you go about doing that?

Well, in the beginning I was a bit careful because it's the imposter syndrome. I was not sure about the quality of my show, so I was sharing it with people. And then I got really nice feedback in the beginning from the guests themselves. It said, wow, we really like it. And then from then, I'm using social media for my business and for my clients. So I'm putting it out there on every social media channel. I make these snippets, these clips of video that I put out there. I also mentioning it on my mailing list. But those things. I must also admit that I can be even more consistent with it if I want to grow more like I'm consistent with the podcast recordings. I am now trying to find the best way to get my show notes in time to get my reels, my snippets out there at a time to get everything in a structure. So that's what I'm working on at the moment.

We understand that challenge for everyone. It's so great though, that you at least have that consistency of your showdown, because that's the hardest thing. If I. I can't get my clients to record, I can't make them do it right. I can produce everything else for them on the back end, but if I can't make them record, it's not going to happen. So the fact that you're doing that is way ahead of everybody else and is going to continue to compound with listeners for you. So I recommend that and I think that that's so good that you're concentrating on trying to make the social media consistent, the production side consistent. That's going to reward you with listeners in the end.

Exactly. And it's also something. When I've started the podcast, I don't know, in beginning you need to build your podcast audience, but I had an audience on social media, so I can say to people, it will be shared on social media. You will get visibility in that way. So that also helped.

Good. Well, imposter syndrome lesson to everyone out there. Listen to Yuri, because what he's just said there was that he wasn't sharing his own show, but his guests were more than willing to. That should say something really strong about you. Right. So take a cue from your guests. If they're willing to share it, you should be sharing it. You are not an imposter. I love that. Well, now, monetization, let's talk about that. Because you were mentioning. Yeah, you've gotten some offers to cut the line and have some guests in with earlier episodes so that it fit their publicity timing, which is great that you can make a little money there and help offset some of your costs. It's not going to make your business, but how has your business. Where are you seeing the biggest return on investment for the time spent podcasting? Are you seeing it with your book sales? Are you seeing it with business opportunities coming your way? Speaking events? Where are you seeing the return?

I see that I'm reaching another audience, more international audience that I didn't reach before. I see that because when I post my podcast only on other socials, I get new followers. So I get different contacts and I get more like on calls because people want to talk with me. So that's one thing. Another thing is also that like I'm using a book for that also. That's I have some affiliates, I would say collaborations with businesses that I can also use for my podcast. Haven't done it yet, but that's something that I was thinking of using that and next to that. Yeah. The fact that you built the authority by doing those podcasts and that you can talk those people and that you can build relationships, like I said in the beginning, with people that you won't expect perhaps at first, that also opens the doors. That's what I'm seeing at the moment. And also Tracy, because being on those podcasts and really listening, but that's also something that I got the feedback from my guests that I'm really listening to them. I also learned stuff that I directly can put in practice. This also beneficial for my business.

So being a fractional cmo, and that's your role that you predominantly play, although you do help. I'm going to call it solopreneur startups and that's why the fractionalness is important, because they're not ready for a full time CMO yet. Do you find that there's a big difference in the things that you hear, the stories on your show, the things that you would do for corporation versus the things that you would do for solopreneurs and startups? Like is there a big difference in the approaches to marketing?

Well, I would say that the people I'm talking to on my podcast and the feedback that I get are more specialized in a certain Area, like, for instance, in storytelling, like in Google, like on some other domain. And they really are excelling there, but not everywhere. Whereas a solopreneur is someone that does everything in his business.

Oh, so that's so interesting. So what I'm getting from what you just said there is that the people you're interviewing have more specialties, and corporations have the ability to hire a bunch of different specialists and bring them together and to accomplish the marketing. But those of us with small companies, we're really looking at it from a generalist perspective. We need someone who's good at everything.

Yeah. And they want to learn also to do it. Either they want, like, someone to coach them, to help them, or they want to follow a training with me, or they like someone just to tell them how to do it so they can try to do it themselves. For instance, how to run a promotion on LinkedIn or on Facebook. How to make a newsletter. What should I do to get found on Google? But it's okay. Those are more like the basic steps. And those solopreneurs just want to. To know how it works. And to be honest, Tracy, often they say, oh, we don't have the time. We want you to help us. But that's their first goal.

When we first started our podcasting business, that was. The thing is, like, people would say, well, what are you doing that is so successful with podcasting? And can you teach me how to do it? So then I'd go, okay, well, here's what I'm doing, and I'd list off all these things, and they go, can I just give you my credit card? Can you just do it for me? Because that's way too much to learn. I don't want to do that. And that's the way marketing feels today, doesn't it? There's too many moving parts and too many strategies, philosophies, and tactics that go along with it.

Yeah. And I had already two or three guests on my show that talked about Google, but every time, the story is different. So it's not always that you think it's the same things that they will tell you. It's always a different angle or a different story, and you always learn something.

From them that's interesting. Yeah. Their experience with how Google promoted their business or didn't or. Yeah.

And sometimes it also has to do with the place that they live in. So, for instance, okay, I'm in Europe. In the US it's not such a problem. The gdpr, the privacy law, it's different in here than it is in the US or the way that you use mailings or the way that people use, for instance, Amazon to find something. It's different in Belgium or in the UK or in, for instance, Portugal or whatever. It's different everywhere. And that's so exciting to learn this.

You know, we were just talking about that differences the other day because of the gdpr, those rules have affected how we download Kindle books here. So we used to be able to go into the Kindle app, which makes sense, right? Like, if I've downloaded the Kindle app, it's in my username, I'm a subscriber. Like, I obviously have an account, I have a Kindle, but I can't buy a book through the Kindle app anymore because of the new rules about it and the fact that it really, at the end of the day, this is the frustrating part from a user is that it's all about greed on Google and Apple's end. Like that's what it is and it's frustrating.

And also one of my last podcast guests, he gave me a code to download his book on Amazon, but it's a code for the US in Belgium. I cannot use it.

You can't even use it. Oh, that's terrible. Well, you know what we may need to do? I'll do it and I'll gift it to you. Like maybe we have to do that. That might work.

Yeah, we'll have to do that. Oh my gosh. You realize that this now I think that's really going to be the eye opening thing as you continue to do your show is really exposing these differences internationally between our countries and the way things work. I mean, we could learn something really different about where we might be in two years and what we should do about it and where those problems are. And we could solve them ahead of time if we're really paying attention. Yet another reason to listen to your show, Yuri.

Yeah, thank you.

That's it. I love it. Well, let's talk about your book because I definitely want to talk about that. So the 5K challenge for solopreneurs first off, at first when I saw it, I was like, wow, solopreneurs 5k. Like, it seems small to me, but I was thinking about it. It's the right metric for moving past that first stage. 5k is the right amount for that. It's small, long term. You're not going to build a sustainable business off of that. But if you don't get past that, you can't scale to that next level.

Right. And it's funny because you are people that I would say the most positive feedback I always get outside of Belgium, when it's in Belgium, it's your own country, your own, the place where you live. You're never the hero. And they look at my book and say, yeah, I don't believe that. How can you make 5k on social media in 21 days? Some people it's like, oh, that's a small amount. For others it's right.

Well, yeah, because here in the US we're inundated with courses and programs that say you'll make a million dollars in a million dollar launch and junk like that. And they're not believable either. That's why I think, like, realistically, I think that 5,000 is a really good number that's going to give you something that you could then turn into sustainable growth. And then the next month you can do 10. And I really think that that's possible.

It is possible. It depends also on your business, of course. What kind of product or service are you selling? But I did it when Covid hit, when I lost lots of my clients, I started to doing stuff which worked at that moment. Then I got a lot of new clients. And then finally I was already writing the book. But it made me think of put this information, these things that I learned into my book because it's really helpful for people. And then Tracy, how did that. Did I do that? In the beginning it was a book about Facebook marketing and so on. And it was in Dutch that it was into English. And then I was really struggling to make progress. And then my coach said it was almost Black Friday. Why don't you make it a challenge, Yuri? And she challenged me. Yeah, how to make 5k 10k. I said, 5k sounds more like logical or it sounds good. I thought in 21 days without using ads.

So that's the key that you just said here, without using ads, which I think are really critical because if you had written this in 2021, come 2022, the ads stopped working. We were running ads in 2021 that just absolutely stopped working altogether in 2022 through nothing different than we were doing all through the algorithms, all through the changes in Facebook or the changes in all of the different places in email, like all the changes there too, because your follow up wasn't coming through. It's like, yeah, so I love that that's what your challenge is. Which is why I think the 5000 is really realistic and really doable for people.

Yeah, they should try, of course, and that's always with the book. Because what will most people do? They will start executing. Because it's a plan, it's guidelines in the book. They will start doing it and they will stop. Like, most people will quit before they arrive if they just start the business or they want to grow their business online. And this is critical that you continue doing it. Of course.

Well, that's why a challenge is so good. Such a good idea. Your coach was really smart there. Yeah.

And I said to people, okay, even if you don't be 21 days, one day after the other, take some more time, but just follow all the steps and do it consistently and then you will get the results.

This is what I find in marketing. I think that the thing that you mentioned at the very beginning about being consistent in marketing is the key at the end of the day that there's so much of this, oh, just try it. But when you just try something, it's actually not giving it enough time, or you didn't give it the prep necessary. Or we plan to launch a course, launch a book, launch a program, whatever that is. And we really didn't do the months of work needed to really prep that up ahead of time to make it as successful as possible. That. That consistency is really missing in marketing because there's so much of these flashy opportunities.

Yeah. People get distracted and they see some new thing and something else. You have to choose, of course, something and go for it. That's why I didn't launch my podcast at the time that I was writing my book. I wanted to do first one thing, finish it, and then do the next thing. Because I'm someone that likes to do different things. But you need to make a choice and then be consistent. Because if I hadn't been consistent, I could have given up the podcast like one month ago. And then, okay, it doesn't work for me. But now you see I'm continuing and it's like the last weeks, it was not something that I expected already at this moment, I was just starting it, like, okay, I need to do this. It feels like I need to do this. And I must not directly expecting anything back, but I was sure that it would come because it felt good.

It felt good and it was working. Right. So marketing advice. What's some advice that you can give to someone who's just launching their podcast? What, from a marketing perspective can they do to help get some successful exposure and listens onto their show? Right.

So first, of course, you need to have the podcast. You have, like I said, the right time.

It needs to be ready to go, right?

Yeah. The same thing with the book marketing. It needs to be ready to go. You need to have at least like I said, five, six, seven episodes that I know that I can launch, that the train is already, it's going on.

So you know what you're going to be marketing, right? So you have a sense of that, right?

You need to know what you're going to be marketing. You need to know your audience. So you really need to think of what are the people or the audience. Maybe it's your customers, maybe it's a new niche. What are people that you want to reach and that you feel like you can really connect with. Once you get that, you find the title that goes with that, that people like you said in the beginning that recognize them in the podcast. And then of course if you have already a social media channel or social media presence, then you need to think of how can I make sure that when the podcast is released that I have a system in place to show it to other people. A good thing is also if you have this mailing list, if you don't have it good to build one or to start to do something and to yeah, I would say notify people that you have these podcasts. So like people on your LinkedIn or good connections of yours, don't forget to tell people, right? Yeah, tell people. And like I said in the beginning I shared my podcast but I was not really telling to everyone. But perhaps that depends how you feel about it. But I think the best thing is just to talk to people and get feedback. Feedback is always good. Either you know things that you can improve or on the other side you know that you things that are doing are really good so you can continue them. But also good is to talk to others that have a podcast can be a coach but can also be other people and listening to other people or like I'm doing now, being a guest on other people's podcast to see how they are doing it and learn from that.

What's next for you? What's next for CMO stories? What are you going to up level to in the next year?

For me the next step is to get already had some interesting people on my podcast like the event of City like Mark Howell who has written a bestseller book already have also Matt Shaffer that showed interest in my books. I like to have you on my podcast, Tracy. I like to have people on my podcast that have like I would say a bigger audience than I have or another audience that also is the audience for my podcast. And in that way, I can get more visibility, more reach by having. Yeah, I would say people on my podcast that are more.

So it sounds like you're dialing it in tighter.

Yeah, that's something that I will do. So in the beginning, I was tight with the cmos. Then it grew bigger, and now I'm going again, dietary. Because I have now the, I would say, scarcity aspect also of my podcast. If people contact me, even if they want to pay, it should fit with the podcast. And I now have something that people like. I want to keep my audience. I want to be, you know, that.

Exclusivity factor is what you've got going for you. I love that.

Yeah. And also I will think of the monetization aspect of it also how can I improve my podcasts on that level and on other levels? So I will always be open to feedback and maybe also to work together with other shows. So I don't know. I'm thinking about that. But also happening is now you asked me on your podcast, I had today also a guest that also asked me to come on his podcast. So people asking me back. And that's also the swap.

We call it the podcast swap. Yeah, well, because, I mean, my listeners are listeners. Right. So it's actually easier to have another podcaster as a guest. Right. You have more likelihood of getting listeners from me being on your show and from you being on my show. It's going to happen.

Exactly. You need to go where the audience is, and if they resonate with the subject or with what you're talking about. Yeah. You can have those followers. At the same with social media, you need to. To go there where if you invite someone that's not on social media, you will not bring you followers on that social media channel. But if you know that someone that has a lot of followers, then. Then it will work. Same with podcasting and so on.

One of the things that podcasters always say to me when they first start their show and they start looking at their stats, which I consider vanity metrics. I don't really want them obsessing over them, but it's nice to look at them after a month of shows and seeing how you're doing is they're always astounded by the number of countries they're in and the different people who are listening. But I see it from this fact of still the big chunk for us, US podcasters is the US and then there's lots of other countries that sort of fall around that. Do you Find that you're having a bigger listening base within your country or is it really more without? It's more broad.

It's international. I think I'm a bit everywhere, but I don't think that I'm on the top charts. But I am really spread around the world and the reason is people from everywhere that share it with their listeners. So I see in these stats that when I look at the map, it's nice to have like these colors everywhere on the world.

Well, we'll have to check you out. We'll put you in potatoes and you have to check out because we now have in potatoes the stat where we look at similar shows. So it shows you who you're compared against. So we now have the ability to give you that view on our stat side. And I can tell you like, it fascinated me, some of the shows that I was thinking compared against because I was like, I've never heard of that. Oh, it's an Australian show. I was really surprised at the internationalness of what it pulled up in my niche that I had not realized because when I pull it up in the search engine on my end, if I'm just looking for it, it really pulls up my country first. And I don't think anyone realizes that our listening apps treat us like the listener we are and they assume locality for you, which isn't necessarily the right thing, but the statistics show something completely different on the other side. And I thought that was really interesting. So. Well, good for you that you're all over the world. You've got this international flavor to your show. CMS stories. I predict really good things for you, for your business and for the show itself. So thank you so much for coming on the show. Yuri, I'm so glad we met on Podmatch and I'm so glad we've done this wonderful show exchange.

It was a pleasure, Tracy. And of course, I'm also looking at your productized offering and indeed, it really has lots of good stuff for me. You know, these analytics and also the fact that you have coaching because that's also important for people to be consistent, if not only because you have guests, but if you have a following or you have someone that people that you can discuss with, the chances are that you stay consistent.

Absolutely.

I told you that was going to be interesting and get that international flair. And I got to ask the question that I've always really wanted to know is like, we're all fascinated here with our international statistics. He seems to be just as fascinated with his US statistics. So I love that. I think that that's really great. It is so impressive to me when someone can start a show and they're in the marketing world. So it seems to me that this is just another tactic, some other thing. I could start it, they could choose anything to and they decide to start a podcast and then they start to find traction, success, and then they start to think of new ways, how am I going to market my show, how am I going to use it, how am I going to drive leads from this? And they really start to get into that. And that's what I find fascinating about this interview with Yuri and I find fascinating about his show is the kind of questions that he's asking. Because I can hear him asking the CMOs on his show about things that he's thinking about, about marketing his podcast, about marketing for his clients. I can hear that in the way that he is asking questions. And that's why CMO Stories is a show that you're not going to want to miss. You're going to want to check it out, hear what Yuri Balas has to say and really enjoy the exposure to all these different podcasters and the way that they are marketing their show, growing their show and finding success. So that's why we're here on the Binge Factor. I hope you'll join me next time with another podcast host for the Binge Factor. And don't forget, you can apply if you've got a show@thebingefactor.com and you can also check out Yuri's show, check out CMO stories and find out everything about how to link to them, how to find his social channels, how to do all of that by going to the bingefactor.com and going to the blog post for this episode. Thanks, everyone. I'll see you next time on the Binge Factor.

You've been listening to the Binge Factor podcast. For more information on podcasting and video.

Success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.

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