Relationship Building Podcast Content That Makes The Right Touchpoints To Fit Your Ideal Client Like Laura Meyer Of The Scale With Joy Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips, and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

Hey, everyone. Welcome back to the Binge Factor. I'm Tracy Hazzard and a host that came across my desk today that is, I'm her perfect audience. I'm her perfect profile. I'm a female CEO of a company that's going from seven figures to eight figures. So I just fit right into her wheelhouse. So it was really exciting for me to get to evaluate a show from the standpoint of being that target audience. So often I listen to a show and I'm like, yeah, I'm not the audience for this one, but it's cool. I see some great factors, I see some great initiatives, I see some cool things, but it's not my show. But this one in particular, this would be a show I'd listen to. So as I was checking her out and enjoying her show, as I usually do, I tried to listen to three episodes. That's kind of my model for everything that I do. And I got to listen to some really interesting episodes and some things that I chose. And it was so unique because one of the guests that she had on her show mentioned teaching a course on how to be a textile designer, of which I have a degree in textile design. So it's so shocking and so much fun when something is that tightly connected to you and it happens to be this kind of obscure match to either the host or to the guest, that creates a really tremendously quick rapport. So getting to those stories, getting people to tell those. Those things that you may not hear otherwise, that's maybe not in their bio. Those are some great tips right there. And so Laura does that really well. So Laura Meyer is my guest today. Scale with Joy is the name of her show, although she has a new one starting and she's gonna give us a little hint on that. Laura is a serial entrepreneur who spent 15 years scaling multiple 6 and 7 figure online and offline companies. Laura found herself at a total loss and having to start over again just two years ago, relying on her own expertise. From there, she quickly grew a consultancy helping high impact women create brands that make a difference in the world, driving results that go beyond likes, shares and going viral. Laura utilizes her proven framework based on her deep knowledge of marketing and brand strategy to help female expert entrepreneurs stand out from the noise and connect the hearts and minds of their ideal audience. As a lifelong student, Laura has completed the EOS Traction Online Facilitation Program, Building a Story, Brand Ask Methodology, Facebook Page, Growth Strategies, Tribe Online Memberships, and is certified as a Frank Kern Sandor Consultant. Her advice has been featured in Inc. Entrepreneur, Forbes, Success Magazine, and Working Mother. And you are going to love this. This is something that you guys didn't get see beforehand because I didn't have the record button on. But in our prep up for the interview, Laura asked me, you know, I want to talk about something different. I was listening to your show and I was thinking about maybe taking the topic this way and adding this in because, you know, I can talk about scaling, but I can also talk about relationship marketing and referral marketing, and I think it would be more valuable for our audience. So I'm going to let her go and I'm going to let her talk about all those things. But I love it when a guest has the perspective of what new can they bring your show? That's when you know you've got a great guest before you've even started. So you're not going to want to miss. You want to stick around and listen to Laura Meyer talk about Scale with Joy and everything she's doing to make her podcast help her business consultancy grow.

Laura, thanks for joining me. Scale with Joy was your podcast always joyful from the beginning?

Yeah, but my business journey was not.

So at least one thing was right.

Exactly. So I've been an entrepreneur for over 20 years and when I was starting to scale companies, it was not so joyful. I don't know if any of your listeners might really relate to that at all. And I just felt like, gosh, this is something that really needs to be talked about, brought to the forefront. And listen, every day of building an empire is not a total joyride. Right. But what we want to do is try to actually enjoy the process because that's why we became an entrepreneur to begin with, right?

That's right. And that's why we became podcasters to begin with. We need to enjoy the process a little bit. And this is my favorite part, getting to talk to people like you, Laura. So what's your favorite part? What's your most joyful part about podcasting?

So I really love the connections and the meeting people much like you are such a proponent of on your podcast and really using it as a way to create relationships and to connect with people that you probably wouldn't have otherwise. It's interesting because my podcast, I really do use it as a way, it's like a business card in a lot of ways because I am a high ticket, low volume consultant in one of my businesses, which we can get into. But my primary consulting business, it isn't something where I'm looking to knock the doors off. I don't have to be in Apple's top 10. It's not important. What's important is that when people find me for the first time, they start binge listening and it builds my authority before I got into a consultation call with them. Also, it gives me an opportunity to meet other people that would not only be great collaborators, but great clients. And that's what I found for that podcast. So again, I don't think every podcast, and I'm sure you agree, has to be in the top rating of Apple to be a valid part of your business strategy. It's just really being aware of how you'll use it. Now I'm about to launch another podcast for a business that I own with our mutual friend Kelly Roach, and that's going to have a very different purpose. It has a very different agenda in terms of what I want to accomplish with it and I'm approaching it accordingly. So it really is a matter of knowing what you wanted to do, right?

Having strategy from the beginning. But I think where so many people go wrong, and I hear it on your show, where you know there's this point at which you need to shift, you're ready at that next stage of scaling and it's a whole lot easier when the measurement is I'm going from six to seven figures, seven to eight figures, right? That's an easy measurement. Say I'm going to deal with a bunch of things to scale, but we don't have those quite metrics on our podcast, especially if we're not using listeners as our metric base. How do we know when it's time to start a new show, make a shift, do some things like that. What do you advise?

I think it really depends on if it's going to be a valid component of what you're looking to accomplish. I think a lot of people start and stop podcasts because they didn't necessarily know what they wanted the podcast to do. And to a certain degree, podcasts are hard to measure. Right. Like you can look at downloads and you could say well, maybe a percentage of downloads are the actual listeners and there's different theories out there, but ultimately, if you have a high end, low volume consulting coaching done for you business and people are coming to you when they are requesting an initial consultation, having listened to a few episodes, that to me is a huge win. Because the degree to which you can establish authority with your potential client before you get into a sales conversation, the more that they feel lucky if they end up working with you versus you selling to them. It's a totally different dynamic. It makes your sales cycle shorter. It makes it so much easier for you to establish credibility with a potential client. So that a lot of times I don't know if anybody who's listening has felt this way. But sometimes when you are a coach consultant done for you service provider and you're on the higher end of things, people make that initial investment and they're still trying to figure out if you're legit, right? And you've onboarded them, they've paid you, and you're still trying to earn that credibility. And it can be very frustrating. And so I find that outside of referral marketing, relationship marketing, podcasts are one of the best ways to ensure that as they're onboarding, they're like, this is my person. I made the right decision. I'm not second guessing myself. I get what this person stands for, what their mission and vision and values are, and the degree to which it can do that for your sales process. I think it's well worth the effort.

You know that it's so interesting that you say that because my previous business was that really high ticket. Like we did $120,000 contracts minimum, plus upside royalties. So like, and they would be two years. So I would maybe onboard a new client once a year. You know, it's just that thing and we start our podcast and people were like throwing themselves at us and we were like, we don't really take that kind of client. We, you know, this is not a fit for us. And. Or eventually it was, wow, we better build a program to have a fit for our listeners. Have you found that. Have you found that there's sort of this desire to have some other programs and a push for that?

Not necessarily. So it's very interesting. I think the natural progression for many experts is to go from one on one, high ticket, low volume, to continue to grow to a group program. And I don't necessarily think that's the only way to be successful. You can be a very high end, low volume service provider, especially people who are, for example, fractional C suite executives, which is basically how I function. I'm like a fractional chief marketing officer. I really cap out at five to seven clients a month. I am thrilled with that business model. It's extremely profitable. It's low stress. I know that all the clients that I'm working with are getting results that they're happy with, because if they weren't, we were either fixing it or we're offboarding them. So I really enjoy that business model. It's very profitable. When structured the right way, it can create a great lifestyle. So I personally dabbled a little bit and offering a group and pulled right back. I did not personally enjoy it.

Me too. Exactly. That's exactly. It wasn't for me.

It was not for me. I did not enjoy it. I was thinking to myself the whole entire time, I'm trying to generate leads for the group and create all of these funnels. And listen, I love a good funnel. That's what I do for a living. But it was so much computer work. And really, I just love connecting with people. It's one of the things I love so, so much. And I just found myself using the one to one offer, trying to fund this group thing that I didn't necessarily feel aligned with. So I eventually started another business with Kelly Roach because I love scaling businesses and it gives a lot of validity to my consulting offer because I'm actually doing the thing that I recommend that they do and sharing the result. But ultimately, that's very much a passion project. It's something that I don't have to make income from as I'm scaling it up, where the one to one intimacy offer is really the foundation of the business.

So tell me a little bit about this new program that you're working on with Kelly. Because I adore Kelly. I've listened to her talk on stages. She's just so dynamic. She's got such a great viewpoint on the world and she's very original in everything that she does for her clients. And I love that about her. So I'm imagining this is quite an original thing that you two are putting together here, because I've also now listened to you and discovered that you have quite a unique viewpoint on the world as well. So. So what are you putting together?

Yeah, so we really do enjoy working together. Kelly and I run the day to day of the business. She's very much an investor. And I thought about this concept for a few months and then I pitched her on it. And I basically pitched her on a no brainer offer, because I'm pretty low profile in the industry and she's pretty high profile. So a lot of people ask me, how is it that you ended up partnering with Kelly Roach? Well, I gave her something that she couldn't say no to. And that was a program that really fit a gap in the marketplace where this is a community very much dedicated to giving and receiving referrals within female experts who are coaches, consultants and done for you service providers. It's much like a business network, international bni, but for women online. So it just didn't exist. I would go into programs, I would get to know other people. But the purpose of being in a program isn't necessarily to meet other people, to collaborate with or create reciprocal relationships with. It's really to get information so you can grow your skillset and grow your business. There isn't a place where people can just go, smart experts, smart women can go and connect with other people just like them and refer one another. And so we created it, we launched it, not knowing whether or not it was something that other people wanted as much as I did. It was something I felt like was missing in the marketplace. And we started with 200 people. And we've since grown month over month considerably. And at the time that we're recording this episode, it's July, we started it in February, and I would expect that we would have around 1,000 members by the end of the year.

That's fantastic. I think you're right. There are so many gaps that a lot of times we just don't pay enough attention to. We think, well, maybe this is just me. And it isn't until we get together with someone else and say, you know what, this really is a big gap in the marketplace. This is a big gap in the community building. So this is great. I look forward to hearing more about that. We're going to have links to that in the. I'm going to say show notes, but we don't call them show notes here, we call them blog posts here because that's what they really are. So the blog post for this episode@thebingefactor.com, and we'll connect people up so they can find this community and learn more about that. I love that you're doing that. And you know, this probably goes to some things that are going to become future best practices for you. So what I want to do is run through my five things really quickly with you, and there might be some that tie into what you're doing here that you're going to be able to use them for. So you have some really great guests. But what I have to say is that what I loved about the guest list that you have is that these are really sharp, incredible women and a few men mixed in there, I think, but mostly women. And they have very different businesses, very different ways of working. And I haven't heard them again and again on every single podcast. So it's quite a new perspective. So you had one guest on there that said she had a text teaching people how to be textile designer, which is my first career. So I'm listening to that. Going like that is the most obscure thing. When I used to tell people I have a textile design degree, they'd go like, that's a thing. So that's how different your guests are than your average guest. How do you find such great guests?

You know, I came from traditional business and I think a great consultant, somebody who can provide a unique perspective. And I see coaching and consulting very differently. Coaching is helping people find, get aligned with themselves, mirroring back information, helping them come to a solution that is right for them based on information and perspective from the outside. Consulting is very much. I have a toolbox of solutions and I'm going to pull this right solution out for you and present it to you. And I think that's what makes a really good consultant, is business experience. And I came from traditional business, so I had built a chain of children's portrait studios, franchised it, grew it to about a dozen locations, and then exited out of that business about three years ago now. And so having being in traditional business for almost 20 years, maybe more around 15, that gives you a lot of connections, a lot of relationships. And that's why I love relationship marketing and really maintaining relationships over time, regardless of what somebody can do for you in this moment. But really being dedicated to the long term connection, it can show up for you in so many ways that are totally unexpected. And a lot of my podcast guests came from traditional business. And in the crazy online marketing space that we live in, that we all go to the same conferences and the same conventions, it can be sometimes an echo chamber. And having those connections in other areas of business has been really helpful.

Well, it's absolutely showing and helping your show stand out and be very unique. I love that. Increase listeners. I know it's not your ultimate goal because you're looking for just that right listener, just that right person, but how do you do some outreach to increase those right kind of listeners?

Yeah, so a lot of my clients have huge Podcasts, because I'm a fractional chief marketing officer to female experts that are going from seven to eight figures. So to be at that point in your career, more likely than not, not always. You have a big audience. And so we talk a lot about how to use their podcast. Some of my clients have had 2, 3, 4 million downloads for their podcast. And we'll do things like giveaways, we'll do things like collaborations, podcast exchanges and cross promotion, making sure that a solo email goes out to that big list as part of the podcast exchange that they have with one another. Solo emails, I think are really important because if it's sandwiched in between maybe a social media post or a newsletter, people are very unlikely to see it. So I like asking for a solo email if it's a big deal for the two influencers to be exchanging with one another. The other thing that I think is very underestimated but can be very effective is actually running ads to your podcast episodes, maybe some of your favorite ones that feature your thought leadership. And now the difficult part is that every ad manager will worry about attribution. They'll worry about whether or not you can track back the effectiveness of the ads to the podcast. But if you can kind of chill out about that and just be happy with the clicks to the podcast episode on your website, then you can start building up a warm audience of people who have viewed the podcast episode on your blog post because they've been pixeled to the degree to which they haven't shut it off because of iOS. So all of that can be so, so helpful in growing your audience with the right people. Right? It doesn't matter if people are listening who you teach horseback riding and the person doesn't have a horse and has no interest in having one ever. Right? That's not who you want. You want people who are the right fit for your and for your message and ultimately can either be part of your audience. Because I think building an audience avatar or ideal client is as important as building a buying avatar or ideal client. They're equally important that can be part of your audience, can be your advocate, can be part of your mission and part of your movement.

I love that.

Such great advice.

And I love the idea of running ads that's really so underutilized. I would absolutely agree with that. So your show has great sound. You do a pre kind of little discussion point about some things and then you have basically what is your intro, then runs at that moment and then you go dive into your show. Sometimes it's topics, and sometimes it has interviews. So you've got a little bit of different formatting going on. How do you personally. And forget the team that supports you or the production companies or whatever that. But how do you personally produce that so professionally?

Oh, my gosh. I love this question. And I've actually never talked about this on a podcast before, so I'm about to share a major hack for your audience. What I do is when I'm out for a walk in the woods with my dog every morning, who is thankfully sleeping peacefully next to me and not making very much noise right now, I will voice memo. Just thoughts, just random thoughts, random ideas. We all know that great ideas don't typically happen at the computer screen. They happen when you're out in nature and you're tapping into new areas of your brain. It's usually in the morning when you're fresh. And I'll go out for a walk and I will voice memo what I think could be a great podcast episode into a app, into the Rev.com app. And then I'll just have it machine transcribed. It's not super expensive. And then later on, one of my team members will clean it up. I'll take a look at it, I'll add some things and fill it out a little bit more. Then I typically have my operations manager, who's pretty heavily involved in my business, take a look at it and add her ideas too, which she loves, and it makes her feel really included in part of the process. Then I will record that episode. But here's the trick. That episode then becomes the social media content foundation for all social media posts. So I will then hand that to the social media manager. And this was a real struggle until I figured this out. I'd say, how do I get a social media manager that understands my voice and understands my client and can say things the way I would say them? And you don't have to edit eight times. And especially even some of my clients are 2, 3, 4 million dollars in revenue. They're still going in, editing their social media posts because it doesn't sound like them and it drives them crazy, which I get.

I'm laughing because I might be guilty of that. And my team is probably laughing right now as well.

Oh my gosh, who hasn't, right? Who hasn't gone in and been like, this is so not me. And until I figured this out, that the solo episode, not even transcript, but pre transcript, then becomes that week's social media content so that you can slice it and dice it and you have it in writing and you can lead with different angles and you can just basically use it for the foundation for any emails going out instead of having the transcript afterwards. Because you need all that stuff beforehand, you need it the week that the podcast releases. So this time hack for me, it's probably 20 or 30 minutes total of my time. It is such a time saver on the back end because then I hand it to the people and I don't worry about it from there. And that I love.

I'm so glad you focused on production, not from like sound and get a great mic. We've heard that a thousand times. Thank you for giving us such that new perspective on what you actually do. Love, love that engagement. Everybody wants to get engagement, they want to encourage that engagement. Now of course we're probably looking, you might be looking for engagement from one person, but what does that engagement look like for you and how do you encourage more of it?

Engagement within social media or within podcast?

Both, because obviously podcast feels really one way. So how do you encourage conversation off.

Podcast, mostly through social media and mostly through Instagram? Instagram is the platform that I use for the most part and it's really interesting. A lot of people might say, well I specialize in corporate or I have a very high end clientele, seven, eight figure businesses. Are they really on Instagram? And the truth is they are. And this is what I found, I found that big time CEOs. For example, the CEO of the private equity firm that I first started with when I was consulting his director of communications, manages his LinkedIn. He personally is on Instagram, he's following his kids, he's going to football games from his alma mater and tagging his friends. A lot of people are on Instagram personally. So I encourage direct messages through Instagram. I ask questions and stories about the podcast episode, trying to initiate two way conversation. And I don't just post once about the podcast episode, but again we post maybe three or four different times with different angles or messages from the same episode to really increase the shelf life of that podcast episode. And maybe saying it a different way would encourage conversation. Whereas the first post that they saw didn't land quite as much with them. So we just try to get into two way dialogue with Instagram. And I find a lot of people really like that. If somebody reaches out to me and it's really personal, something I said or did really resonated with them, I will voice message them back because I feel like that is so much more personal and it's so much more Intimate than just replying with a thank you.

I love that you're using your voice again because that's already resonated with them, obviously. So you're then reinforcing that again. So love, love that. That's really great. So last thing, monetizing your show. Most people are not going to monetize in the traditional way. They don't realize it. You obviously already realize it. But how have you been able to successfully turn the podcast connections then into closing a client?

Yeah, it's really interesting. There's been times I've had people as a guest and afterwards we end and they're like, what do you do again? And they've become clients. It's so funny. It was not my intention at all. I always say when you ask for advice, you get money and when you ask for money, you get advice. Right. And so by just chit chatting with somebody on a podcast, a lot of times they can become they're your ideal client and they didn't know until you ended up just being a great podcast host for them. So I find that that is or.

A great podcast guest because we might be having that conversation after this.

See, there you go. You never know, right? Exactly. I think just being generous and helpful and having that spirit is really rare in the online space. It's something that I teach a lot in our community because we are in a world where you go into the free Facebook groups with your handout and who wants to know how I bought a Ferrari last week? Mimi, I'll get the free downloads. And all we're doing is taking and attracting freebie seekers and then putting out that energy and our business doesn't grow. Right. So I am such because I've been around entrepreneurship for so long and before social media, we all built our business on relationships and I think that's really important to play the long game. I think particularly with podcasting, with speaking with all of this, many people are thinking, say to me, Laura, how do you have the business you have? You just started consulting three years ago and the first year was in private equity. And now I have all online influencers as clients. And really it is the long game to develop relationships without asking for anything in return. But it gets you there a lot faster than actually trying to go out and get instant gratification. So I think just it's a little bit of mindset is really important. I would actually say that's the most important and the practical piece of it is having a lead magnet, having a small, low ticket offer. I really love That I have that for our membership. It's called the referral code and it helps people understand how to generate a steady stream of warm leads in their business in seven minutes a day or less. But I think it's having those types of offers. If you want your podcast to lead into a higher volume offer is really important because it qualifies people. Are they willing to spend 27 or $37 to learn a little bit more about you? That person's more likely to buy from you later on than somebody who came in through a free lead magnet.

Absolutely. Great advice there. And I want to. We'll also of course, link to the referral code so that everybody will be able to find that at the Binge Factors blog post. Let's talk a little bit about relationship marketing and referral marketing, that kind of model of it, and podcasting. What are some tactics, some tips that you can give us on how you do that?

Well, yeah, one of the things that I think is amazing about having a podcast is that you have something to be generous with. I think this is incredibly important. When you have a connection call with somebody, what are you bringing to the table of value that's going to make them naturally want to reciprocate? There was a study done by a man named Adam Grant. Many of you might know him by the book that he co authored with Sheryl Sandberg, who's the COO of Facebook. But before that he wrote a book called Give and Take. And what he did is he researched the amount of takers, givers and matchers in the world. And he followed people along their journey of business in determining who is the most successful. People who just give without abandon and expect nothing to return. People who just take and they see the world as a dog eat dog world and they only want to figure out what they can get from somebody with nothing to offer in return. But what he found is that 70% of people are matchers. When you do something for somebody else, there is a natural human tendency to want to reciprocate. So think about it. If you were to go out and run a Facebook ad and you knew that you could be 70% successful, would you do it? Of course you would. We're lucky to have a 2% click through rate on our Facebook ads. Right? Really lucky. So the fact is, when we're making these connections and we have something to offer first, people are 70% likely to reciprocate. One of the best things we can do for somebody is say, would you like to be on my podcast? I tell everybody, just have one offer, one platform, whether you were able to get LinkedIn live and bring somebody live with you, or whether or not you have a podcast, which is so easy to get going, and then you can offer people spots in your podcast. People are so honored. I've never had anybody say, oh, actually I did. I had one person say, tell me how many downloads you have. And I said, no, thank you. But for the most part, people, they're honored.

They feel privileged.

It has a long shelf life. I mean, everybody knows the benefits of podcasting here. Or maybe you love Instagram and you're just going to go live on Instagram and you can invite people live with you, but just have one thing to offer. I think that's so incredibly important because that will come back to you so many times over. And my experience, when you least expect it. Absolutely.

Well, did you expect to have binge listeners on your show when you started it? No. Was that a surprise for you? When did you find out that you were like someone was binging on you?

Usually during the consultation call. And it's so helpful. It's so helpful on a consultation call when somebody says, I've listened to a bunch of your podcast episodes because you're like, great. I don't have to prove anything. I don't have to over explain anything. I don't have to earn my authority. All I need to do is make sure I can genuinely solve your problem. And if I can't, I'll refer you to somebody else. And if I can, I'll let you know how I can help. And it's such a nice, relaxed state to be in.

Yeah. So that's even better. Is like they were calling you for business and then they told you they were a fan, so you got that all around. Well, do you have any idea why your show might be so bingeful?

I think because I'm very specific about who it's for, because I work with seven figure entrepreneurs and I really, I keep that a very specific avatar. I know because I'm a consultant that if they are in the beginning stages, they're not going to have a team that they can dedicate to actually following my advice and they're just going to get frustrated and feel like it was a total waste of money. So I'm very specific about who I help and I only let people on my podcast that are either seven figure entrepreneurs or specifically serve them. And that makes my podcast very relevant to my avatar. Well, it's sometimes difficult because you want to help everybody. And I will literally turn down people if I think I can't help them energetically. It's so good for business. And so being so specific about who I help and how I help them on my podcast, and being pretty strict about making sure that it's relevant to my avatar, the right person finds it and they love it. And somebody who's just getting started is like, pass. I'll go over to Amy Porterfield or Jenna Kutcher. Awesome, Great. That means we're doing something right, right?

Well, you know, I think that's one aspect of it. So my job here is to somewhat psychoanalyze your show, give you a little bit of insight into, after listening to thousands and thousands of what are bingeable podcasts, discovering what those factors are. And I think that the main factor is that because you're so dialed into that audience, because you're so dialed into the specifics of it, the tidbits you drop, the stories you tell, the questions you ask, and more importantly, the amount of time you give in your show. So your show isn't hours long, of which I am so busy I don't have time for. You're compacting that for me. So because of that consciousness of that audience, every little piece is set in place to flow me through and make me go, oh, I got something there. Next. What's next? And so you're flowing us through that as listeners, because we feel at home there. So the at home part is important, but it's the flow that you're actually creating from episode to episode that is actually working for you and creating the binge ability at the end of the day.

I really appreciate that. That means a lot. I think when we come from a place of just wanting to create value, hopefully it comes across and it sounds like it does based on your feedback. So I really appreciate it.

Well, you know, going back to what you were saying before about, you know, that reciprocal relationship. I had Shane Snow on my show. He's the only one of two non podcasters I've ever had on my show. And I'm a huge fan of his book Dream Teams. And the Smart Cuts is like my ultimate favorite. It's always on my shelf. And so I was kind of a girl fan and I wanted him on my show so badly that I stretched my own rules. It turned out to be such a great thing because he said something that is exactly in line with that. He said that when we started a place of benevolence, which is care for your audience, right then we're Starting in this place of we care to have that mutual exchange. It's not saying I'm giving. Benevolence is slightly different because it's a care for your audience at where they are today, respecting their time, respecting all of the things that they need, and making sure that you're giving that to them. That in and of itself invites that reciprocity right back.

Yeah. I read a Harvard Business Review article recently that said benevolence is one of the primary factors of trust. Really interesting. Yes, it is.

So, yes. Love that you're doing all that because it's tying in. So, so, so here's one of my favorite parts about podcasting is here we are. I get to learn something new every single time I interview someone. I get to check out some great tips, tactics, and things that are going on, which I can share with my clients and my audience. Those are all the fantastic things. But every so often, I get to meet someone who goes, that's what I need today. That's actually a show I could sit and consume. Doesn't happen to me every day, Laura, but it happened to me this time. And so you actually not only made my good pods listen, you made my good pods favorites list, and you made my Instagram feed this morning. So this is a new thing that I've been doing as I've been listening, going, this is really resonating with me. I've been sharing it out. My social media team cannot be happier that I'm actually doing it for them. But you did that this morning. That says great inspiration from your show. So keep going with what you're doing because you're hitting into exactly the right audience.

Really appreciate that. It means a ton coming from you, so. Means a ton. Thank you so much.

You're welcome. So last thing that I want to talk about is scaling. So are you going to shift your show? You're starting a new one? What's going to happen here? What's next for you?

Yeah, so we're starting a new show, and that's going to be dedicated to the community, to the Advance Expert Network, the business that I have with Kelly Roach. So I'll have a podcast for each business, and I was pretty careful in the timing of that. It happens to be launching on September 1st because that's when my kids go back to school, so. Yay. So quiet Recording.

We're really celebrating all over.

Yes, yes. So quiet recording again. Thank you. Hallelujah. So they are going back, but it'll be primarily featuring the members of our community and Encouraging them to interview each other. We have this really incredible community of female experts that love to support each other, that are very like minded, who are smart women in a variety of different categories and industries and they have made some incredible connections with each other. So I'll be setting up the podcast, the tone of it and the mission of it, the values of it, with some initial solo episodes, but then over time will be a lot of them connecting one another, interviewing one another. And it'll be called advance youe Expert Brand. So the community is called the advance and then the podcast is advance youe Expert Brand.

Oh, I love that title. That's great one. It has all the key components I love in a good title. It's telling you exactly where you're going to take them, exactly who belongs there and it inspires that community. So wonderful job there.

Great.

I can't wait to hear it. It's going to be on my new favorites list. I'll be looking for you on Instagram to promote it out because obviously you already told us that was our best place to find you. Laura, any last advice for someone who's thinking about starting a podcast, thinking about scaling their business into more marketing tactics and tools?

Yeah, I would just say just get started. Don't worry about it being perfect. Don't worry about being good enough. Don't worry about being the best in your category. That can happen over time. But really, just make sure that you're serving people well in a niche that maybe isn't being discussed and then you'll find success with it for sure.

Laura, thank you so much for coming on scale with Joy. Everybody's going to want to check that out. Laura Meyer, thank you again for being here.

Thank you. I really appreciate it.

Laura was just amazing. She has, I mean, talk about such passion, such details, such energy, such information that she's got to convey. But the thing is, is that she's really paced about this and I think that that's really probably key to why she's so good at what she does. She's paced about how much she gives you at any given time. She's not overwhelming you with everything that she can do. She's not overwhelming you with her topics. Her topics are nice, narrow, concise, to the point. You know, frankly, I don't subscribe to a lot of podcasts myself because I have to listen to them all day. Well, I get to listen to them all day, right? I get to listen to them as a part of my show. I get to experience this. So for me, it's like curiosity, exploration. And there's very few that make it through to my subscription list.

Very, very few.

But I can tell you that Laura Meyers has just made my subscription list scale with Joy. I'm gonna go binge on all the episodes she did just that. She tapped into exactly the right audience. That happens to be me in this particular case. So it happened to match up really well. But when you have that and then there's no question that the right person is going to hit the subscribe button, then you really have something right Going right with your show. That's what you want. You don't want there to still be doubts about whether or not they should subscribe when they're the perfect audience, right? They're a podcast listener. They're the perfect audience for you. They're exactly the people you're speaking to. And they're questioning whether or not they should subscribe to your show. It should be a no brainer. It should be an automatic. I'm going to hit subscribe because there's no way I'm going to miss this. Now, you still got to get them to take the time to listen, right? Or, you know, you still got to hope that they're going to take the time because it's not like you can make them right. But you've gone a long way by bidding in their feed already and by them hitting that subscribe button as opposed to just trying to remember it, making a note in their phone to come back to it later. When they've hit it and they've hit subscribe, they're highly likely to see it pop up on them and they're like, yeah, I wanted to listen to that show. I wanted to check that out. So Laura Meyer has really done that here. So scale with Joy. I am so excited that I can listen to all these episodes. I've found it now. It's a show I wouldn't have experienced otherwise. That's my favorite part about getting to be the host of the Binge Factor. I get exposed to so many great shows every single day and so many great hosts that I want to do business with or they I want to get to know that I want to invite into my community that I want to network further with. Right. Laura is one of those people and I think she will be for you as well. So go check out her show Scale with Joy and don't forget that she's got a new one coming out. So you're going to want to pay attention this fall so that you can get to advance your expert brand. So you definitely want to take a listen for that one when it comes out and keep an eye out for it. Thanks everyone for listening. And you know, as always, we want to be able to connect with every one of our guests and all these shows and we're not always in a place where we can write everything down. So that's why we make it easy here. Thebingefactor.com you can go there. You can watch the video, you can listen to the podcast, you can read the blog, you can check out all the links, you can go straight to catch up with Lara Meyer where she is so you don't have to remember anything or do anything. Except maybe if you want to just go to your podcast app right now and hit scale with Joanne. Subscribe, right? Like that's the only other thing you could do. So just go to the bingefactor.com and you'll have all that at your fingertips. And if you've got a great show that you want to share with me, you've got one that you love. You want to nominate one or you want to put yourself in there, you can self nominate. That's okay with me. Go ahead and let me know about your show. You can do that right there on the Apply to the show page as well. Thanks everyone for listening. I'll be back next week with another Binge Factor episode. Another great host.

You've been listening to, the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.

Sam.