Take Notes And Retain Your Favorite Ideas In The Podcast The Smart Way With Mark Herschberg

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to feed Feed your brand with smart cut tactics proven to cast your original voice to the world.

Hey everyone. Welcome to Feeder Brand. I'm Tracy Hazzard and I am bringing you an interview on Feeder Brand, which is a little unusual. We don't normally do a lot of interviews over here on Feed. You'd brand we do them on the Binge Factor all the time. Right. That's what the Binge Factor is all about. Successful interviews with podcasters. And I've had this guest on over at the Binge Factor before. In fact, I was his 99th guest interview. So he had been guesting on shows and since then he's done about 300 interviews. So he's certainly a seasoned expert at being a part of the interview. But the reason I'm bringing him over here on Feed your Brand and creating this sort of crossover episode, if you will, is because I want to introduce you to something that Mark Hirschberg, that is our guest today, has introduced, and it's called the Brain Bump app. And so I wanted to give you some exposure about that and have some understanding about what he's created, why he's done it, and what that is all about. So let me tell you a little bit about Mark because you may not have listened to the Benefactor episode yet. So Mark Hirschberg is the author of the career toolkit Essential Skills for Success that no one taught you and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Marcus spent his career launching and developing new ventures at startups and Fortune 500 and in academia. With over a dozen patents to his name, he helped to start the Undergraduate Practice opportunities program, dubbed MIT's Career Success Accelerator, where he teaches annually. At MIT, he received a BS in physics, a BS in electrical engineering and Computer science, and a Master's in Engineering and Electrical Engineering and Computer science, focusing on cryptography. So he's got pretty cool background. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many nonprofits, currently serving on the board of Plant a Million Corals. He's one of the top ranked ballroom dancers in the country and now lives in New York City, where he's known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection. As you could see, he's such an interesting person. He definitely makes a great interview, and that's something that I hope you enjoy along the way. Of course, Mark and I have known each other a bit of time as we've explored various things, and he's going to talk about PodMatch and some other apps and some other things that he's been using to successfully guess. So he's going to give you some insights into that. But most importantly, I want you to pay attention to how he's talking about his creation, the Brain Pump app, and why he created it, because it might be something that might be a tool for you, because it helps to pull out amazing quotes and inspirational messages from any kind of content, podcasts included. So let's hear from Mark, and I'll talk to you on the other side.

Mark, I'm so glad to catch up with you again. And now you have over 300 episodes under your belt as a guest. You're on my show again, and I love that. And it is so easy to talk to a pro, but you've got some really cool learnings and things that you have developed to because of all this guesting, because of how hard it is to market a book. Tell me a little bit about your journey of the book into the app.

Well, thank you for having me back. It is a pleasure to be here. I had such fun on our last episode, which was my 99th, so I've been pretty busy since then. When I created the book, I was having a conversation with my neighbor who's a marketer, and she said, you should build an app. Said, oh, okay. What should the app do? I don't know. Build an app. Great. Not helpful. But it did get me thinking. I thought about, what would an app do now? The early apps for books were simply taking the PDF and wrapping it as an app and putting it online. No one wants that. And now we have Kindle, so we don't need that. So I started to think, what might be useful? What would you need the app to do? And I have a background not only as an author, but I'm a cto. I'm a chief Technology officer. So I built software. I have worked in education, having taught at MIT for over 20 years, and I've worked in digital media. I started thinking about all these different aspects and experiences. And when you put all together, there's a really interesting opportunity that has not been really identified and addressed yet. As a reader or a podcast listener or anyone who consumes nonfiction content, you read a book like mine and you say, okay, well, this is great. So many good tips. I love this. And then you forget them because we're busy. As soon as you're done with the book, you move on, you do something else. That podcast episode you heard two weeks ago, it was on something, but I don't know if I remember what the key point was.

Sometimes I remember the story, but that's about it. I usually can't even identify the guest's name or anything like that at that point. Right. It's too far gone.

Exactly. And that, by the way, is why people use stories, because stories help make it more memorable. Now, this isn't good for the reader or the listener because I just put all this time into listening or reading and I forgot most of it. That's not very efficient. I wish I could read and remember it. From the content creator standpoint, we of course want people to remember it first and foremost because we put out there to help people. I did all this work to help you. That's a shame if it's not. But also, many people who write business books or have podcasts, they're building a brand and they're putting it out because they want to build that brand recognition and of course drive people to know their brand better and maybe get additional services. Well, if they forgot about your book or podcast, that's not really helping you either. So how do we help people remember? There is a well known technique. We've all heard of it, space repetition. If you don't know the words, you know what it means. That was your teacher saying, hey, before the test, open your book once or twice between now and then and review it or look back over your notes. Don't just look at once and then. Hope you remember on the test over a spaced period. Repeat the content. Look at your notes. One way we've all done this is as flashcards. Oh, flashcards, Right. And that's how you memorize your times tables.

I've been in that with my 8 year old. We're doing that right now.

I still remember back in fourth grade doing it. I loved it. It was fun. But still FL flashcards we did in school. No one's doing it now. Some people might take notes on their books. That's rare. But even the ones who do, if you ask them, they never look at the notes.

So I'm going to stop you there because I'm a really well, I'm a journaler. Like I have journals with me all the time. But because I move to the Kindle when I read books and you know you've been on 300 episodes, but I read about 300 books a year, so it's a lot of books that I'm consuming and I stopped caring because now I could read later into the evening when Tom falls asleep and I could just be reading my book, but there's no way I could have the light on to journal. So I discovered this kind of issue of that. And I really do love the features in my Kindle of the highlighting and notes because I can, but they're cumbersome to type in there. But highlights at least what I loved is that they compile them. And that's what I think is so unique about where you're going with this is that that actually helps me and I actually do refer to it because it's so searchable where my notes were. Like flip through the journal and try and remember where I wrote it down. Now luckily I have one of those kind of memories where because I wrote it down, I do remember better than if I didn't write it down at all. But I still have to go find it.

Where this way you're searching through it. So I'm so interested about that idea of that sensory side of things not occurring for you, but you still need a recall place. So how'd you resolve that?

So most people, when they take notes, they don't actually go back and look, you are one of the exceptions and it's got a little easier. We can at least do a search when the notes are digital. But still we'd like a way to make them more accessible. And here's the other thing. Flashcard apps have existed. You could put them into your flashcard app, but no one wants to sit there and open a flashcard app. So he said, this is what's missing and this is what I really thought. Someone must have built this. And so I looked for software to do this for my book. And what didn't exist, we filed a patent on this and now built Brain Bump. One of the key things it does is it takes the content, takes those highlights and it does a passive push to you. So for example, if you just got promoted to be a new manager and you've got a 3 o' clock meeting with your team, you're going to set a notification at 2:55. And so as you've got your phone, it's going to give you one of those push Notifications that has a tip from, say, a management book or management podcast. Go. Oh, right. That's a really good tip. Remember to I'm going to open my.

Meeting with that and then swipe, done.

Swipe it away. It took you two seconds. And the key was no one wants to open their app. So getting these passive pushes, you go, oh, right, good tip. Each day. And by getting it over and over at a time, you set it, helps you retain it. It's like the flashcards happen automatically. Now. There's other modes too. You can say, oh, I'm about to walk into a networking event. Let me pull up those networking tips because I need them all right now. So you can use it in the active seeking method as well. But the passive push method is really the thing that just has not existed on the market.

Yeah, I love that idea of it just reminding you and being there. It's something that we've talked about in podcasts because we do video memes and clips and audiograms and little short sound bites and we do tweetables on our blogs. Right. But it's all coming from there. And some of them are so profound and amazing and yet they're not being captured anywhere that no one's sitting there writing them down. Because when you're listening to a podcast, it's even more passive than the book you're not going to be highlighting. So I think that's such an interesting concept that you've got here that needed to have a solution.

And really what it comes down to is a larger change that we're going to see across all content. Historically, we have delivered content in a linear format. The book, start to finish podcast. You don't start a podcast at a random spot in the middle. You might miss something. You got to go start to finish. Even TVs, movies, a lot of video games that have some type of episodic theme to it. There is an order, there's a sequence. But in fact the information we need, the when and where we need it, is often NonLinear. Tomorrow at 4:57pm I might need a tip from page 302 of my book. Or I might need something that was in minute 17 of a podcast I heard two weeks ago. I don't know exactly when and where I'll need it. And having it constrained into these linear formats isn't very useful.

No, it's really not. You're so right about that. I had this great mentor who used to say that you're at a lecture, you're reading a book you're doing these things, and it's like you're getting a whole bunch of sand in your hand and you want to shake it out till you get to the diamonds that relate to you. Right. And that's what you're going to then take a grip on. But even still, we all have to develop techniques for figuring out how to hold onto those diamonds, whether it's Notebook, whether it's improving our memories, which some of us could use. Right? Like, there's not been a system or assistance in helping to do that. And that's really what Brain Bump is.

Right. And that's really a reflection of the technology we've had with a book. Well, you have to bind the pages in some order. You have to pick the order. Normally, page three comes after page two on the VHS tapes that we had growing up. Well, I have to start at the beginning and scroll through to get to the end. Now that things are more digital, we can start to access them in a nonlinear fashion. But then we still need some type of deeper, better indexing or other ways to pull out the pieces. The way I describe is this app. It's the first of what will be, I'm sure, a series of tools created by our company, by other companies that really take the content, put it in blender, and mix it up and spit out in a nonlinear way. And this is how we're going to be accessing content in the future.

Love this. My brain works like this. So you've really tapped into something that helps me add organizational, add searchability to it, but also add some shortcuts to it, because that's really, I think, also important is that as the content creator, sometimes you want to make sure your audience doesn't miss something that's critical. So we have the ability to set some of those things ahead of time in the Brain Bump. So that we're saying, hey, this is something you want to highlight. It's like what we do with a tweetable in our blogs. We're creating something where we're saying, this is important. This is something you should remember, especially if you're new to this. You may not realize it yet.

That's exactly right. Now, one of our principles in creating Brain Bump is laziness.

I love it. You built in laziness as part of the model. I love it.

We want to make it as easy for everyone. There are other apps where you can take notes from books, for example, but that means you, the reader, have to do it. Or as you point out for podcast listeners, because Brain Bump supports books, podcasts, blogs and classes or lectures. Well, that means you, the reader, or you, the listener, has to do it. And of course, podcasts made people listen in their cars or while they're at the gym. They're not taking notes. So we have the content creator provide the highlights. And this also means as a content creator, this is your content. You control how much, how little you want to put in there. Unlike some of the other apps where people like the book summary apps where people say, oh, I'm going to summarize your book whether you like it or not. No, this is your content. You control what and how you put in there. And then the user gets to be lazy and say, well, here's your hundred key points. And you know what? I like these five. So I'm going to favorite those, ignore the rest. But I don't have to record it myself. You're doing the hard work.

What you're pointing out in podcast is so difficult. So on occasion I've needed to rewrite a client's intro, for instance, and 30 seconds long. Sometimes I might have to replay it while I'm writing down what they're saying about 10 times just to get it quoted right. And then I'm like, oh, and now I'm going to edit it. Now I'm going to rewrite the whole thing and we'll have it rerecorded. You know, I could go and have it transcribed, but that's so difficult for clients for your listeners to be able to do. It's just so difficult. It's why we have our transcription blogs, though, so that they could go and highlight it, copy and paste it from there. But still, it's an effort. You got to get off of the media you're on and go into something else and then you'll go record. And that's a lot of work for it. To expect a listener or a reader to do so by having this all pre done, it's so interesting. So what if I haven't read the book yet and I'm seeing these things? Do you think it's going to lead to more book sales? Because they're like, wow, that quote just got served up to me. And that sounds really interesting. Are you going to serve up quotes that are similar to this? So like if I highlighted something or I favorited one of those quotes and they'll say, oh, and here's five others.

There's a couple different ways people can use this and we'll have to see what resonates how much with different Audiences. So one is certainly once you've experienced the content, if you read my book, I recommend get this content because it's going to reinforce it, it's going to help you remember it. And that makes me happy, means I'm more helpful to you. But look, if you're not certain about the book yet, well, you can also download the content, check it out and say, wow, this sounds like great advice. Reading the book, I think will make it more valuable. And I realize there's someone out there, there's someone who says, oh, you know, $20 for the book. That's really expensive for me if I can get some of the highlights without it. Okay, you know what? I may have lost a sale there, but that was a marginal sale. My guess is others will say, these tips are valuable. I want to really understand the context for them. And additionally, by being top of mind each day, that's going to drive the word of mouth marketing.

That's going to definitely help. Yeah. And this is what I think is, I think it's shortsighted of. And I hear this from authors a lot. I would say not podcasters have a little more of that sort of freeware version. Freeware world is the way podcasting works. So they're a little more open to it. But I hear it from authors. It's like, yeah, I don't want to tell you that because it's in the book and you should buy the book. Right. But the reality is, is that I probably wouldn't have bought it anyway. Like, if I'm that person who was just going to go skip the. I wouldn't have bought it. And if I did, I wouldn't have read it, which wouldn't have benefited you. But if I get your quote and then I share that with somebody else and that person is a reader, now you've got a sale. So I actually think that word of mouth is going to lead to more sales in the long run.

And, you know, as a podcast guest, that was a conscious choice. Do I only say, these are the five stories I'll tell and then the rest go by the book? I thought, you know what? I'm just going to talk about anything. I will give away every and any tip if it comes up in the conversation. And if you want to listen to my 300 podcasts instead of buying the book, feel free. That's a lot of time. I would.

And it's all nonlinear in that particular format too.

Right.

It's not in the order you might need it.

But now the other ways people will likely engage with the content. You might say, hey, here's a podcast. I've heard about this. I can look at the highlights and oh, that's a really good quote from that podcast. You know what, I want to listen to that episode and so we can drive plays. And so it's a way for people to explore because how often does someone say, well, I think I want to listen to this podcast. And so they hit play. Podcasts they haven't experienced before. And the first couple minutes might be it's the introduction and then there might be a plug for whatever the brand is. And then they do the warm up. They're not getting to the real value. And after four minutes they're going, okay, this is boring. But by seeing that tip first, by going nonlinear, they say, okay, I know there is that diamond in the sand. So I'm going to listen to this episode so we can drive plays. And then as you suggested, as we get more usage and more data, we can start to suggest recommended content, other podcasts, books and blogs based on what you like.

Yeah, that's so interesting. So in other words, if you, you might, maybe it was a quote out of the book, but you also then expanded on it and told more stories in another podcast so you could add additional supplemental content in the future. I love that idea. That would be very valuable. You know, I was getting me thinking as though when you were talking about the lazy model. Right. So I'm the kind of person who doesn't like to re listen to our own show. So like, I don't want to go back and listen to it to pick the quotes. I don't want to go back to my book and re skim it to figure out where the quotes and highlights will be. Is there an easy way to do that? Do you have a recommendation for how someone should do that if they didn't do it the first time?

Right.

Like as you're creating it now, all creators out there, as you're doing it, make notes.

That's exactly right. That, by the way, is something I learned to do with all my podcast episodes as a guest. Right afterwards, let me make some notes because when I have to promote this on social media six weeks from now, what the heck did we talk about? So I better take those notes now. Unfortunately, going back, I went through my whole book, I went through my whole blogs and just pulled up the highlights. You can, if you're on Kindle, you can see what are the things people have been highlighting that might give you an indication. You could look at maybe some things. People have tweeted some quotes that they've used in the past. Unfortunately, there is no easy way. We don't have artificial intelligence to just magically pull out all your good points.

Well, there are some, like Jasper AI and there is lately AI, but they're cumbersome because you have to train them for what they're looking for. So otherwise you get like, anytime they're like, oh, that looks like a sentence that sounds like something that would like, it pulls up almost too much stuff for you to go through at the end of the day. And that's the problem with those AI tools is unless you're going to train them, or unless every book, every piece of content is always in the same sort of keyword category, you won't be able to get it trained well enough. We use lately, and it's taken me, my team and I about 18 months. I'd say we're probably headed into 18 months of training it. And everything that we do is focused on how to podcast, podcast tactics, stuff like that. And so we're really narrow and tight. And it's still taken us a long time to get to a place where we can get 10 good options and go, okay, we'll pick the five best one out of that. But before, it was like hundreds of choices and it was more work than listening to the episode.

And this, by the way, is why general artificial intelligence is a long way off.

It's a long way off. I agree.

But here's what you can do in the theme of laziness to make it easy, you can just upload a spreadsheet to the server with your tips. So what we recommend you do is go through your backlog of content, go through your book or your old podcast episode, and it's some work to pull out the highlights. This, you could say, is what interns are for, what labor overseas is for, where you can hire them for 15, $20 an hour. You pull it out, you put it into the spreadsheet. Now, you can upload that spreadsheet to our server, but you also now have a catalog of all the key points. That is your social media for the next couple months. That is stuff that you can sprinkle into talks that you do that gives you an idea of maybe blog topics. If you have a podcast, it's whatever medium you have, you can take these key points. Don't just use it on our app, use it elsewhere. Repurpose it, be lazy. You did the work once. Use it multiple places, use it in.

A Lot of places. So now if I'm in Brain Bump and I've got the quote already and it's my own quote, can I share that out on my social media from there?

That will be coming very shortly. So depending on the time that this episode gets released, we should hopefully have that feature in. Because of course it's not just your quote, it should be I'm listening to your wonderful podcast. Go. Wow, that's a brilliant insight. I want to share this because I have friends who like it. Also makes me look cool because I'll get a social media post and that's of course going to help your content reach more people and help your brand. So we are going to support share it.

This is a tactic we teach our clients here at Pottiti. So we teach our clients to go to their own blog and click all the tweetables and tweet them. So you're actually making sure that, oh, their shares are happening, but you're doing it from your own content. So this is like the lazy way to follow your lazy model. I love this. It's a lazy way to go. I don't even have to create a new post altogether. I can just share this straight out of Brain Buff and I'm done. And I've done my Instagram, I've done my Facebook for the day.

So yes, so we will help you with your social media. Just go reshare your own content.

We'll help you do the share.

I love it. Brilliant.

Yeah, that sounds like so much fun, Mark. Like so many great features built in that it's going to just make this so much easier. Now. I was just as you were talking about sort of the content capture and everything, the way that we do it here with our podcasting model is that of course our editors as they're going through it and our transcriptionists as they're creating the blogs, they're pulling those out already. So they've already got it for our clients. So our clients already have it pre made. All we have to do is take those tweetables and drop them in a spreadsheet for them and it's done and they're ready to go. They don't even have to do that work, which is kind of awesome for them. But I was thinking about my book that I'm working on and it's like, how could I do this? I think I could get my editor to do it so my proofreader could do it for me and then I could review it and just pick the ones that I was like, oh, yeah, she's right. That's good. Because the other problem that I see doing it for myself, from my perspective, this is where I go wrong, is that I'm a lot more in the know than my reader or I'm a lot more in the know than my listener. And so I sometimes forget how profound something might be when you're new to it. And so having another pair of eyes on that can be helpful.

Very well said. And to your point, now everyone should be taking their podcast and generating that blog post, generating that transcript, which, as you note, you can use a tool like Otter AI or something else, because of course, you're taking your content and repurposing it into another method that has good SEO that's going to drive traffic. And that's what's great about services like yours, is that you do it for us. Out of the box, they go, great, it's done. I get that benefit and it doesn't really come cost me any time. I've got your wonderful team doing it. But if you've done that, if you have your blog, you can quickly skim it and pull things out. You might have prior social media posts where you did that audio clip. That's probably what you want to put in as a tip. And as you know, most importantly, having a different set of eyes is going to give you a different perspective. Think about who your audience is and get someone who represents that audience. So not your mom, not you, but someone who is in that audience to look it over and say, hey, this is really important. And certainly as an author, every author should do this. I made sure I had some readers, not my editor, not my proofreader, but content readers who would go through and say, oh, that was really insightful, or this is kind of confusing, because that made sure I didn't have any bumps along the way.

That's one of my favorite parts about the Kindle version. And I was told by Shane Snow, author of Dream Team, and he said that when the Kindle and the X ray version came along and you could see where your readers were highlighting, it was such a great feedback loop for him. Because prior to that, you write an article, you write a book, and unless somebody specifically quotes you or came back to you and said something, you have no idea. But when you can go through that back end of it and take a look at where everybody's highlighting and have that visual, it starts to give you some aha moments as to where have I added most value and where should I be writing my Next book.

That is very true. And that's something else that we have in Brain Bump is you'll be able to see the content you put on the platform, how people are engaging with it, what content they like, what they're using. And that's going to give you insight for future books, podcast episodes, blog posts. It's going to give you that insight.

Social media posts, right? So if you didn't post it the first time, this one you should now add to your evergreen and post frequently. I love it. So writing the book is one thing. Going out there and doing all these podcast interviews, you're a pro at that. And then now developing the app, which one has been the most challenging for you?

I would say the app has been the most challenging. The book, as we might have talked about on the prior episode, I had been teaching this for 20 years, so I had the content. I just had to get it on paper and go through the process. And there were some bumps. The podcast, once I figured out how to get on podcasts, it became really easy. And of course, we gave some of those tips in our prior episode, which people should listen to, which I'm sure will be linked in the show notes and the blog post. So you can go back.

You are absolutely right, Mark. We will do that here.

But this one, the challenge, I'll simply say, as we're trying to get into the app stores, we are running into the challenge. One of them is pushing back on us, and they're saying, this doesn't look interesting to us. And so what we're facing, even though our market research has said, oh, these are great features, people like them, they want them. It's almost like I'm going around in 1967 saying, I have this new thing called email, and it's going to let you send these messages electronically from your computer. But do we need that? Is this useful? I don't get it. This seems weird.

I just don't think that any of the app stores should be arbiters of what Dove taste in any way, shape or form. When I look at some of the apps on there, I think to myself, hmm, yeah, I don't know who approved that one. So if they're going to be arbitrary about it, that's shocking. So, yeah, I agree with you. I think that you need to let the audience decide, just like we're letting our readers and our listeners decide. What's a great quote. The App Store should not be the gatekeeper on what works and what doesn't.

That's been the biggest Challenge because it's completely outside my control. For all the layout and proofreading issues I had with the book, I could go in and fix it here. It's out of my hand.

So, so frustration. I hear it. And you have background in tech, so it's not like these things happen to you because you're a rookie. These things happen to even the most seasoned pros. And the tech hiccups, the compatibility is the dealing with the bureaucracy of app stores. Right. I mean, all of that is just something that you cannot predict.

And we knew we had put some time in the schedule because we knew there would be some bumps, but it has just been bigger. And I can tell you, because I work in tech, I know other app developers. Every person I know who has tried to get some apps out, they have encountered these types of hiccups and it is very frustrating for all of us.

Yeah, I know. I think that's this is sort of the mistake on the other side of things. It's like, oh, I'll just launch an app and it'll be launched the day after I submit it. Or I just put my podcast into submitted it to Apple and it'll be available in 24 hours. It can be, but that doesn't happen as often as you think. So. Well, I am so glad you are back and actually doing more. I think this is going to give your book even more longevity, which I think is going to be an interesting case study to take a look at. So I mean, as you've discovered, because you know, when I met you for doing not you had just done with me 99th interview and now you've done over 300. So you've really got to keep working hard to promote your books. Like, it's just grueling. As an author out there, is there any kind of advice that you can give to authors and podcasters? Because I think we have a very similar promotion issue. Issue. It's like we're constantly churning out things, but we still have to stay on that promotion mode.

And that's one of the other philosophies that goes into the Brain Bump. Laziness, because. Exactly. I need to generate new content or people forget about me. That means go out on a podcast, do a social media post, do a blog post, get new things out there, or even just take old things and put them out there. It's a lot of work. The great thing about Brain Bump is once you get your content on the server over, it's fire and forget you never have to log in again. As A content creator. But you know that each day a certain number of people will be seeing your content. No one is going to social media and saying, let me look at your posts from six months ago. Unless they're a reporter trying to dig up dirt on you. Maybe.

Yeah. Even still, that's a lot of work. Right. Going back through your feed on Instagram is about. I mean, I do see that happen on occasion, but it's rare.

Yeah. So no one's looking at your old content. People probably aren't going to your old blog posts. They're probably not listening to that episode you recorded a year ago. But with this, because we've taken the time out and we put all in a non linear format each day they might see an idea that came out of your book from three years ago or an idea that came out of your podcast episode last week. It doesn't matter. And it's all there happening automatically without any daily effort on your part. And it goes back to be lazy and get your content promoted.

So that's actually one of the kind of models and this quote that I cannot remember exactly, but I'm sure if it was a brain bump, I would have it at reference like this because I would favorite it. But it's basically as like, when the student's ready, the teacher comes. Right. The teacher's there. Right. That kind of idea is. That's what you're putting out there. You're putting into brain bump, all the teaching. So it's a pull for the student and so they're grabbing at it and looking for it when they're ready for that. And I think that's a really, I mean, that's my ideal, is that I always am working hard to try to make sure that my clients can be available. Our podcasts, our blog posts, everything's available in the digital world to be searched at its optimum level and be found when someone's looking for it. Because it would be a total shame if someone were looking for it. And because your thing was three years old, your book, your blog, your podcast episode was three years old, even though it was perfectly relevant, doesn't show up for them. And I just don't like the idea of that. It needs to be available when I'm ready. When I'm ready looking for it.

Exactly.

So that's really a great way to keep this brain butt model moving too.

You can even think we talked about the linear model in a book, but there's even a linear model in that RSS feed for your podcast or your Blog. There's the newest, there's the oldest, and there's an order. But again, the order doesn't correspond to the order in which the user necessarily wants the content. So you've got to get in that blender, we've got to mix it up and make it available in the way that user wants it.

Wait. Great. And there's always links from everything so that they can go to consume the full content, so they can go find the book, they can go find the podcast. They'll be able to consume the full content at any point from anything that they see. Correct?

Exactly. There will probably be a few more links available on the Android version than the Apple version, just because Apple has more restrictions. But it's not just, well, here's the quote. That's it. It's, oh, here's the quote. Click to go listen to that podcast episode. Click to go to the full blog post. Click to go get more of that content and more from that content creation creator.

So, Mark, I just reminded me that I'm going to have to connect you up with my tech team to make sure that we're actually recording your app as one of the risks. So we record all apps, but we put them into a big category of other in the statistics side. So as this grows, we'll be able to measure how many podcast episodes are being listened to or being linked to from Brainbone. So we'll be able to track that. That's where that came from, where that request for it came from.

You'll be able to get that even before your tech team does it, because the metrics we have on the server will already show you what type of traff we're driving to you. But certainly go see it on your own platform and your measurement as well.

So you'll be able to see it in both. I love it. That's so great. I think at the end of the day, this is what's so important, is that not only do we want to make sure that we're pushing our content out there, but we need to be effective in it, because it's a lot of work. And so we need to decide, is this worth it? Is this serving the listener, the reader, and is this serving me too, from a time and effort standpoint?

And that, of course, is the balance. The app will be free. There are lots of other apps out there where people have to pay a monthly fee. We are making it free. And the user says, well, I am getting great free value. But to then have the content in there, that makes it valuable to the reader. We have to make sure it's something for the content creator which is driving traffic to their websites. And that's why we want to be able to measure this, because both sides need to get value, the content creators and the content consumers. And then everyone wins.

Absolutely. Well, I am so looking forward to having all of my stuff in there. I'm going to do the post commentary on this episode. It's going to come from my experience using it. So you will all get. I'm in entering my stuff and I'm going to give some tips on my side about what I thought, about what I did, what I put in there, and then you'll be able to go check that out. But I'm also looking at using this because I'm a huge consumer of quotations and I love to get podcasters and authors and quote them when I give speeches. And so it's going to be great for me to be able to search up and try to find some. Some new things that I'm not going to get because every time you go to Google you get the same quotes all the time. And I'm so tired of quoting dead people. It'd be nice to quote a few live people actively doing this today. So.

And as we'll be adding new content all the time, there will always be new content for you to get and search through. So endless.

Awesome. So I can keep it fresh. I love it. Well, Mark, I'm so glad you've continued on your development of content, your development of promotion for your book and been sharing that with our audience, but with others in general, with other authors, other podcasters. You've been so generous with that and I really appreciate you for that and I look forward to seeing how Brain Bump grows in the next year.

Well, thank you again for having me on the show. I always love coming here and I'm looking forward to seeing all your great content.

Told you. He's a great interview. He's a lot of fun. We've really enjoyed getting to know each other over the years and I have done everything I can. We recorded this episode quite a few months ago and I've done everything I can to try to get into the Brain Bump app and use it. But, you know, we've got so much going on here at Pottitize that I haven't been able to do that in the way that I would like to. But it's also not my thing. Right. It's really geared to authors, content creators who are trying to get people to get inspired by their tips, their messages, coaches in that sense. And that's just not who I am. So it's not quite a right fit for what I'm trying to do right at this moment in time. I would really like to explore it to its full extent and I just can't devote the time to it right now. So I'm going to keep this in the back burner, though, and I have certainly suggested it to a few of my clients already who are in that sort of author, inspirational speaker mode who really could benefit from having a tool like the Brain Bump app to be able to share as a part of their courses, their programs, their sales, their book. So go check it out. The Brain Bump app is available. Um, I'm not sure if it's available on Apple yet. He was having a lot of problems last I spoke to him because the App Store is being extremely difficult. But I know you can go to the Brain bump app website and so you'll be able to connect to that from Poditize's feed your brand blog. So you can do that right on Poditize. Hit in the search bar, search for Brain bump app and it'll get you straight to the page all about this information with Mark Hirshberg and how to get to the Brain bump app. So I look forward to you exploring it and sharing with me how you've done with it. Has it worked for you? What's been happening with it? Share it with me and I'll bring Mark back on. Maybe the three of us can talk about your success with it. I look forward to that. Reach out to us. Thanks everyone for listening to Feed you'd brand. I'm Tracy Hazzard and we'll be back with more coaching, just like we always do every week on Feed.

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