Teaching About Passive Investing With Bronson Hill Of Mailbox Money Show

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

I've got another fun show for you here at the Binge Factor. I've got Bronson Hill Mailbox Money Show.

Doesn't that sound like really enticing? It certainly sounds I'd like to get money in my mailbox, right?

We have a lot of passive investing podcasts out in the industry. So when you're really looking at shows that are still doing it, that have been over 100 episodes are really building in and Bronson Hill is one of those people you really want to take an understanding and listen to what they're really accomplishing.

So that's why I've invited them on Today.

Bronson Hill is a general partner in 2,000 multifamily units worth over $200 million and he co leads a large in person multifamily meetup in Glendale, California called Investor to Investor. Bronson is the host of the Mailbox.

Money show and he understands the investor.

Mindset, having spoken individually over the phone with over 1500 investors and having raised over 40 million for real estate and.

His ATM machine fund deals.

Bronson is the author of the book Fire Yourself, Replace youe Working Income with passive income in three years or less and is a regular contributor to YouTube and his blog in addition to his podcast. This is why I've had Bronson come on the show because he's got a kind of a really well rounded strategy here. Email, podcast, website, things that he's working on and things that he's building up and building it up together. So that's why I wanted to chat with them. And everything's at a different stage and process which is it is for a lot of you as well. So you're going to hear that. So let's check out Mailbox Money show with Bronson Hill.

Bronson, so glad to have you here and talking about Mailbox Money.

I love that Mailbox Money Show. It just rolls off your tongue.

It does what we all want, right? We always want to like show up and now it should be direct deposit money priorities. We just wanted in our account.

So yeah, we don't really get checks in the mail anymore.

Yeah, the check, if the checks in the mail, it may not coming, but if it's direct deposit, you know, you got it.

Yeah, that's what I. I like every time I get a check in the mail nowadays, it's like, oh, it must be fake, right?

So, yeah, but it still implies I.

Would like it to come in my email letting me know I received a deposit. That's still a mailbox, right?

Yeah, yeah, yeah, totally.

Absolutely. Well, I love that.

So the idea of passive invested investing podcast is not new. There's a lot of them out there, and that's really your differentiator, though, is focusing on this idea that it really does need to generate regular money. How did you decide that that was the area you wanted to focus on with your podcast?

Yeah, so really, this. Our business is tied up in this as well. So just for me, as an individual, I was a high earner. I was making over 200k a year. I was doing medical device sales. And so I was working with mostly heart surgeons and working with their specialized equipment. So I'd wear scrubs and I'd go in and work with them. And I got paid well and I was doing it about 30 hours a week. But the thing that I didn't have, Tracy, was really control over my time, because a lot of people say I want financial freedom. What we really want is we really want time freedom. We want to have control over our time so we can travel when we want and be able to. My book, the title of my book is fire yourself, right? Replacing your working income with passive income in three years or less. So the idea is, how do you start developing this mailbox money or direct deposit, how do you start getting cash flow that you didn't have to work for? So I, a lot of us think, hey, you know, I should do real estate or I should invest, or as I'm making money in my. I should do these things. But Wall street typically doesn't provide a lot of cash flow. It's a lot of volatility. Owning a rental house or two or five can kind of become another job, even with a property manager. And so I started to really study and dissect what are the ways that people actually get passive cash flow and as Warren Buffett says, make money while they sleep. And so that's really what our business is dedicated to, to helping individuals to learn how to. To invest in passive cash flow strategies outside of Wall Street.

So when you started the podcast, you're now like 135 episodes in or more.

Right.

As we air this, it'll probably be more than that.

But did you follow the journey? Were you still on it? Had you already achieved it when you started the podcast?

What stage were you at when you began it?

So, yeah, I didn't start it right away. I started my business first and actually started with webinars. First. I would do a kind of expert style panel webinar and that was really effective initially to grow my list. I would invite three industry experts that had much bigger brands than I did and I'd say, just show up and invite your people and I'll make you look great. And as an expert. And I'd share the list if they would promote it as well. And so that was a great way to kind of grow my list initially. And then I realized in business, I mean, with this idea of a podcast or a lot of things we have in our business, if you use something called Eos or there's a book called Traction which talks about creating repeatable processes. Right. So once you have done a podcast for five episodes or 10 episodes, you kind of know how to do it. And once you know how to do it, you can teach it to someone else. You can create a process document, do this, click here, send this over here, upload it to these guys or this team does it or whatever. And so you can create that process. So once we created a process for the monthly webinar, then we started creating a process around doing the. We kind of actually incorporated a third party team to do it. But to me, I didn't start right away, but I really was a way that I was able to reach a broader audience as well as just honestly having really high level conversations with people that I couldn't just pick up the phone and call. And other experts in my field as well.

Yeah, I think by starting with those.

Webinars though, you were making that connection to community. And what you said was key there. People with more influence than you. Right. People had bigger audiences than you, so you are already tapping into that. And I sometimes think when people start their podcast, hosts start without really considering. Considering how valuable it's.

They're like, I'm a little nervous about my podcast. So they just reach out to people.

They know instead of those people that are going to be that step up for them.

Yeah, it's a big deal. I mean, really. And in my business and whatever business you're in, people associate you and if you have any sort of thing where you're part of your brand, they Associate your business or your brand with who you're associated with. So if I'm leading a panel of experts and this has literally happened, I'll have a call with an investor I've had now over 2001 on one phone calls with investors. And the podcast is a great way that helps that and YouTube as well. And they'll say, hey, I knew this guy, and I knew this guy, I knew this guy, but I didn't know you, so I thought I'd get in touch with you. Right? So it's just the association. So the more you associate, I mean, there's even a saying in personal development that you're the average of the five people you spend the most time with. And I think that's true. And it comes to your wealth and your health and different areas of life and just your personal development. But it's also true how people perceive you. Show me who your friends are, I'll show you who you are. Right. So it's that idea of if you can. And I think some people ask me, especially in the beginning, like, oh my gosh, how did you get this person on your podcast? How did you get them on your panel? And I said, well, I asked, you.

Know, so in the early days, it.

Was not as hard to ask.

I love that.

And I think that's really true, especially.

In your industry, in your niche. There's so many unscrupulous people in investment areas and other regions, real estate, crypto, like all of those different things. And they're all touting something. And that trust factor is so essential to hit 2.

And how do you build that?

Do you actually think about that as your. Who you're inviting on and you vetting them? How are you considering that trust factor that you need to build with your audience?

Well, it's tough. We've had, like you said, Over 130 shows now. We've had one guy who, I mean, everybody's been pretty good. We had one guy who ended up. There was a big lawsuit thing and there was like, I don't know that he was necessarily involved with fraud. I think one of his partners was. So that. That's kind of a nightmare thing. What happens if you invite somebody and they're not a good character or something happens. And it's just something that you have to realize. Like the podcast space, it's an education space. YouTube, podcast, social media. You're doing your best to educate people. And so for us, we have people invest in our company or invest with us in these private deals. We do they have to know, like, and trust who we are. And so I remember when I first was getting in this space, I listened to a lot of podcasts, and I remember when I went to an event and I there was a guy that was well known in the space, and I came out, hey, man, how's it going? I'm a little bit gregarious when I get to know people. I'm just meeting somebody. And so I was like, I feel like I knew this guy, right. And he, like, he was a little standoffish and, like. And I realized I had to remind myself, like, this person doesn't know me. Right. So it's a way that I've been.

Listening to him, but he hasn't been listening to me.

Exactly. Yeah. So it's kind of a weird thing. So. But as somebody is promoting a service or your business or your mission or all three, it's going from one to one to one to many. So if I can have hundreds or thousands of people listen to a podcast or a YouTube video, then that's a great way that people get to know me. And so. But it is kind of an adjustment. But I think just the idea of you, what's the reason you're doing what you're doing, Are you really doing it to help people? Are you doing it just to simply make yourself, your own life better? Because I think that comes through, and I think people that get to the next level, or way, super high levels in their business or their career or other podcast is they're really doing it because they love it, and they're doing it because they love people and they're really trying to serve their audience. And I think if you do those things, I think you'll go a long way for sure.

Well, I'm sure you found in your early days of the webinars that your list was the most valuable thing you're building all along the way. And with listeners, if they're not listening all the way through, they're not actually valuable listeners. So listener growth strategies in podcasting can be really difficult. There's a lot of things that don't work out there. I'd love to know some of the things that you tried that you just thought that's a complete, like, waste of time. It didn't do anything to bump the needle on lead growth and the things that you do that you feel work.

Yeah. So I think there's a lot of things I think maybe having a podcast or again, most people, I think, have a podcast or they have a business, they have some sort of cause they're doing. It's not just because they want to talk. There's something they're promoting. And I think, as an entrepreneur, which is what you are, if you're doing that, is that you're constantly in a place where you're having to put yourself out there and try new things. And you got to be willing to fail. You got to be willing to keep trying things. I could tell you many things. We've tried this. We tried this. It didn't work. It didn't work and work. And then, oh, this kind of worked over here. So we started doing that. So it's the idea of having your end goal in mind and continually changing your approach. And so I think it's just getting past the idea that, okay, people are going to be critical of me at times. They're not always going to be the nice aren't my best interest of my. But. And I'm actually out here doing it. I'm actually trying see this. These days, there's a lot of cheap seats where people can be in an online forum or write comments and be mean and whatever, but that shows you're making a difference. Because if people, if they didn't care or they didn't see you making a difference, they wouldn't be making those comments. Right. So I think, in a way, I don't know if that really specifically answers your question, but I think we've pretty much stuck to, at least with the podcast, to do a weekly. We have interview guest podcasts. People come in. Some guests are better than others. I try to come in with some preparation, a little bit of research on who the person is and really what they're passionate about, and then to try to get to some of the things that are a little less known, because that stuff to me is much more interesting or, you know, what's the reason behind it. Right. Maybe this is what they're known for. This is what they do. But what are the childhood experiences that shape that? Or what's the story behind that? Or what's the value that they have and why? And I think those are very interesting ideas.

So it sounds like you're putting a bit more of the weight, which I find from a lot of podcasters. It's not unusual on the guest to do a good job of promoting for you.

Do you search for that when you vet them?

It's a variety. I actually heard, I have somebody I know that I was talking with this, this about who's got a successful podcast, and he said, if you invite this top level person, he's like, they won't promote it. And I've had live events too. It's true. The bigger the name, the less or they will do nothing to promote it for you. I mean, it still may get a lot of views if you do the right kind of promotion for it, but they typically don't. But there's some people that are maybe less well known than me or my space. They'll promote it because they are in the same space. And so I think with something we do consider, I more think about, hey, well, what would benefit this avatar? My Avatar is typically 40 to 7 years old. Typically a business owner or a professional, they have these type of questions, these type of issues. They're interested in learning about different types of assets. So we've had people talk about land flipping and car washes and oil and gas and all kinds and just all different things. That's stuff I'm really interested in. And I think if somebody's an investor and they're looking to grow wealth, those are topics that would be interesting to them as well. And so that's kind of how we've really geared our show. But I think it's whatever you create, whatever kind of content you create, you've got to really keep your avatar in mind because you may think it's great, but if it doesn't serve the people that you want to serve, it's not really going to be good for anybody, I think, or very few people.

Well, and I think that's so often the case because we're farther ahead than our audience and we don't always think, how do I make sure that I'm bringing this back in and making. Reeling this back to. At the stage at which they're at right now.

Yeah, exactly. Yes. And sometimes. And that's a balance too. I run a local meetup as well, a real estate meetup, about 50 people here in Los Angeles area. And in the beginning, I would kind of like break everything down, like to like, oh, here's exactly what this means, whatever. But the challenge, if you do that, then sometimes you lose the people that are further along. So there's a balance of doing it. I tell people, hey, you know, if you're here, here's something you don't understand. We'll explain a couple things, but write it down. And it's always better, I think in general, when you're listening to a podcast, you're going to a meetup, you're going to a conference, when things are a little bit over your head. I think that's a great place to be because that means you're growing. So I think having something that is a little bit. Maybe your audience is here, but just slightly above is good at times because I think that it will give a chance for people to grow and they'll continue to tune in.

So, yeah, I like that when we used to do our 3D print podcast, we would just sometimes, like, go, wait, wait, wait. People probably don't understand that term completely. Let's define that. But we didn't dumb it down, because.

If you do, you do lose your.

Audience, who's coming along with you and who's been with you for a while. And we don't want to lose them because they're the ones who are probably referring the most people to listen.

Yeah, exactly. And that's a challenge, too, I find, to like, as you change and as you grow as a leader to. And sometimes it is a time to make a shift. Like, one of the things we've been considering is we have a lot of passive investors that listen to our show that have money, that are looking to invest, and then. But I've raised $40 million from retail investors, these type of investors. So there's also someone who's, hey, I want to learn how to raise money too. Right. So do I create stuff around them? It sometimes is a similar avatar, sometimes it's very different. So I've got to debate and see do I want to do that? And then you got to think about. And so I haven't really fully figured that out. But I just know, again, trying different things and being willing to say, okay, let's try this, and does this work? Okay. If not, we can always shift it this way. But you also don't want to alienate the people that have been so loyal to you for a long time, for sure.

Well, that's my favorite part about podcasting. Being able to, like, flexibly test something and see how it does. And if you get a really great response or you don't, then you just don't go continue on. And it's not set in stone. Right. Like, it just kind of. You could always delete that episode.

Right.

If it was that bad. Right. Yeah, that's no big deal. But I do love that about it. What do you do to get feedback from your audience? How do you get them kind of off the podcast and back to giving you feedback and letting them know how you're doing?

Yeah, so we always really. We think of it like a sales funnel. So a podcast is just simply part of our marketing strategy. We think of top of funnel, just meaning the highest. Furthest out there is social media. People are on social media, they're seeing a post, even on podcasts. But we're always calling them to download this ebook. Check out my book, which has a lead magnet in there as well, where people can get some free resources. And so we're trying to get them from just listening somewhere or seeing or a follower on some sort of social media to always get them to opt in. Because if they opt in to something, then we can basically provide value to them. And then we have them on our email list. And someone in your email list is 20 times more valuable than somebody who just listens to your podcast or is someone who is on social media. Because what you're doing is you're really kind of having that nurture relationship with them. You're hopefully trying to nurture them even on a deeper level. And this podcasting is great because it gives you the chance to really have someone get to hear a voice, get to hear what's important to you, get to hear, especially if you're vulnerable, you talk about the struggles and the ways you've just personal struggles or struggles in your business. But we're always trying to call people further down so that. And once they opt in and then for our business, we try to schedule a call with someone so they might invest in a deal with us. And then the kind of the bottom is actually when they do invest or they buy a course or something from us.

So tell our listeners a little bit.

About how you do those calls to action. Because they don't sound very. I mean, sometimes I listen to shows and they sound very webinar ish, like they haven't changed their call to action. But I can tell that you've gotten some. You must have over time kind of developed them. I didn't listen to like some of your really early episodes, so I don't know how different they are, but they don't sound so like, oh, take action and make sure you do that. They don't have that webinar quality to them. You must have developed that over time, realizing that something different worked on the podcast. What is that? And tell our audience about how you do that.

Yeah, I think you bring up different things at different times. It's great if you have multiple lead magnets. So you have a lead magnet. It's just something that is a free giveaway. It's a landing page where somebody goes to get a resource. So we have a Couple two or three different ebooks. We've just came out with a capital raising guide. We have my book, which is for sale on Amazon, but I give the first couple chapters for free on my website so people can go to bronsonequity.com and download that. So I can drop that lead magnet right here on your show. But you'll see that where it's like, hey, I want to get a taste of this. I want to get a feel for it. But there's lots of things you can create, quizzes you can create, 21 questions you should ask before you invest in a deal. You can create lots of different things that people can find value for. And so I think just trying to find a way that's not like, go download my newsletter. Like, it's like something that actually people want. And so it's like, if I were hearing that, I'd be like, I'd be real. What do I want? If they have something cool to say about that specific topic and if somebody's niched out on your topic, they're going to want it. I have to download it. It's just like, how could I not? At least just to see what it is.

So this is where I'm going to talk about your binge factor right now. And this is what I found was.

Pretty unique because most of the people.

In your space, in the real estate space, the finance space, in that investing space, tend to be very programmatic about their offers. But that's not the way that you handle mailbox money show. Like, you have this organic drop in of this download that they might want to take this tip, this resource that they might want to consume, the book.

That, the chapter in the book that.

They might want to listen to next. Right?

Yeah.

So thinking about that, you're going through.

It and doing it in a way, as a listener, I'm accepting this as.

You'Re giving me advice, you're giving me something special.

It doesn't feel like I'm a part of a funnel.

Yeah, exactly. And I think there's a difference to say buy my stuff or download my whatever. But if you're on a topic and a guest is in there and they say, oh, yeah, and we do this, this, this in our business, I say, well, hold on. That reminds me of this chapter in my book where I talk about this specifically this, this and this. And I love how you do this. Right. So I'm doing that, I'm saying, or in my business, when We've talked with 2,000 investors or raised $40 million. We're doing this and this. And this is what I recommend. Like, you're right, I'm giving advice, but I'm also. It's like, part of the conversation. So it's a way that, like, as a podcaster or as a influencer, you can build authority and credibility for yourself if you create resources. And then you say, oh, and by the way, this would really help you if you're trying to solve this problem. Right? And so it's a way to be. There's a saying that everyone wants to buy, but nobody wants to be sold to. So it's the idea that, like, how do I. And I had a lot of sales experience, but I had to learn over time. Is this like, people don't want to be sold. They want their problem solved. They want to be helped. So if I can just simply be a helper and, hey, this might help you along your path. And we've got to. And this is one thing I tell people in my book. I hope everybody reads the book, because it helps people to get a guide on how to start investing. And some of those people will read the book and they will invest with us, but if they invest with someone else, like, that's great, too, because they've gotten the message. Right? And I think as someone who's in the space, you've got to get to the point where you. Your mission is above your profit or if it benefits you or not. Right? You've got to put this other person first. And people sense that. And so I think lead magnets play into that of just, hey, I want to help you. Let me send this to you. And if it's a really compelling offer, you'll get tons of interest on really compelling things.

One of my favorite guests and authors, Shane Snow, said this in his book Dream Teams, which he was talking about, is that when you have that benevolence factor, this idea that I'm in it for whatever, I care about you more than I care about myself.

It comes through everything that you do, and it makes me much more likely.

To download something from you and not feel like this is spam and not going to be useful.

Right, Exactly. It is. It's just. It's a way. And this is kind of what has changed. I don't know if this is, you know, the case 20 years ago, but it's. Before, it seemed like you had to kind of buy stuff and it would be small ticket, whatever. Now it's like everybody gives stuff away for free, and then you pay what you pay for in your business, people pay for the implementation, they pay for your coaching, they pay for your book, they pay for investing or a course or something like that. But you give away your best stuff for free just because it's the right thing to do and you want to help people. But you know, we say we live in the information age, but now it's just like the information overload age, right? So if it's like, I'm going to give you all this information and if you really want it distilled, then you can get this thing for free or buy this. But again, it's just thinking about the path of if I want to get what do I want someone to do? Well, for me, I want somebody to invest with me. So if I want that, there's got to be a process where they get to know like and trust me. And I think that goes across not just if somebody's investor, but if somebody's going to buy your stuff, they've got to know like, and trust you.

You do something special with your podcast.

And how you organize it. Now that you've got 130plus episodes, it's a little harder for somebody new to come into your show. We're going to hope they binge on the entire series because that's usually likely. But do you have like a short guide? Do you have a resource? Do you have a way at which you recommend, hey, start here?

That's a good question. I really don't. I mean, the way I look at it, there's over 3 or 4 million podcasts out there. There's a lot, there's a lot of content. We basically, when people join our email list, we do have kind of a sequence of here's what we do, here's where you're at, here's some things you can do as an individual and kind of walk them through that.

And then we'll highlight episodes in that sometimes.

Yeah, we will. We'll suggest certain episodes. And to me, I think of we do video and audio for our podcast. So and then I do four kind of explainer videos a month, just me talking, which are YouTube videos. And so we have about nine or 10 videos a month, including the podcast on our YouTube. Right. So we have people that listen on a podcast platform. There's people that watch and there's kind of a variety of ways people are putting these out there. But yeah, I think it's, we probably. That's one thing we're working on is getting a real, hey, if somebody's new to our stuff, like what's step number 1, 2, 3 that they can do?

Yeah, I think that's so essential. The more and more content we get, we've got to help them navigate it, right?

Yeah, exactly.

You were talking before about making some.

Shifts in it besides maybe that, what other shifts are you thinking about your show in the future?

I think what we're doing is working. One thing I'm working on this is I haven't really shared this with anybody, but with AI, with using ChatGPT, there's something called a custom GPT where you upload source documents. And what I want to create is I want to create a document that, hey, I'm looking for these five things, such as specific stories that they have, specific takeaways, some of their core message relationships that are key to them, things like that. Right. And so finding a way to like upload transcripts from prior podcasts, which you can do through listen notes and a site like transcript transcription website, and upload those in there. And then what it will allow is, will allow you to just basically distill in a document. These are some really core takeaways without you having to listen to all these podcasts and figure do all the research yourself or have one of your team do it is you can very quickly be able to source that. So I'm still sorting that one out. I'm hoping to try to sort that out this week, but it's ended up being kind of a bigger project.

Have you made a custom GPT yet? I have, I have, yeah.

It's fun.

Yeah. Isn't it?

Yeah, yeah, it is, it is, yeah. So I think there's a lot there that, especially now that ChatGPT is. It takes real time stuff. It doesn't just take stuff from a year ago, it's actually real time. And then, yeah, you can create. I actually did it, a personal custom GPT where I put in all my core values, my affirmations, my things I want to accomplish, the ideal, my book in there, but all different, just like to have an answer. And when I go through with somebody can kind of like dialogue with me about stuff I'm going through and decisions I should make. So it's kind of cool.

I'm glad you're having some fun with that. I really do personally believe that the amount of wonderful content that we have as podcasters is way more valuable than to the AI system than they even recognize right at that moment in sort of kind of my personal mission. And I'm working on that behind the scenes in everything that I do. To make sure that they understand that, realize that, recognize that, and more importantly, give you credit for that. Because it's a shame if all that information just gets muddied into the 3 million, which is mostly junk podcasts out there, because there's only 300,000 that are active in any good at any time. So when you really think about that, as we want to make sure those 300,000 are getting noticed for the podcast that they're creating. So that's kind of my personal mission on the AI side of things.

But I love the idea of you.

Creating that sort of navigation process that could be personalized for someone to find the answers for what they're looking for. So if I'm a retired teacher in the Midwest, what would be the ideal path?

Which episode should I listen to? That could be really cool.

Yeah, absolutely. Other stuff we're just figuring out now too. That said, if you take ChatGPT and you were to put it through an IQ test, it have 155 IQ, which is a 1 in 10,000 person IQ. And so if you had an extra brain, what would you do with it? Right. And so this idea that we could and I had actually was at a workshop and I was talking about this, like, what are the biggest problems or challenges in my life when it comes to or the things I want to accomplish in personal, in health, in family and different things. And then, well, I should be spending 30 minutes a day just kind of going through and spending time with ChatGPT talking about this stuff. So, you know, eventually you won't be new perspectives.

You didn't know.

Exactly. Exactly. Yeah. For sure.

Exciting.

Well, I'm sure that when you doing.

Your podcast as long as you have and being financially minded and investment minded, you're always thinking of the return on investment. Do you actually measure the monetary return.

On investment or the intangible return on.

Investment from your podcast? And if so, what is it?

Yeah, I mean, I think about it. I think there's a few things it does. Like, for sure, I think when you're starting out, even now, like, if there's someone that I respect or I want to connect with, I can use, hey, come on my podcast, whatever, and I get to ask them a bunch of questions. And then sometimes, like, I was a guy that I respect a lot that I heard from a couple of my investors, I said, I'm invite this guy on. He's a young guy, but he's done some amazing stuff. And so I had him on my podcast and then he said, I'M going to have you on my. I say, can I, you know, would it be benefit to come on yours? Yeah, that'd be great. So, again, it's kind of a way that we can use. I found the podcast swap kind of idea is a great way to get on other podcasts or if you have a really good connection with somebody, to be able to say, hey, let's create another brainstorm session either here or after the session of how who I can introduce you to. That'd be helpful, right? And then you get on other shows and it's helpful to be able to grow both your brands, which I think is really fun.

That's really great. I do think that that's my personal favorite part is the creating this bigger network and being able to satisfy my curiosity and getting someone interesting that I wouldn't get to talk to otherwise. That is my personal intangible.

But yeah, that's fun.

Well, what's next for you and your business?

You got your book launched, but what's.

Coming up for the rest of this.

Year besides ChatGPT and maybe a custom one?

Yeah, yeah, yeah. We're just continuing to do more deals. We're finding things that are really exciting in real estate outside of real estate. It's the business helping people to generate cash flow passively. And then we did our first conference. We have a monthly meetup. We did our first conference this fall with about 170 investors. We're planning for next probably next February with a thousand people. So we're starting to plan that. And of course, that's a big scale that up. And then one of the parts of firing myself is I've been able to try to take more time off. So I'm going next month to Everest base camp and in Nepal as well as in India on the way back. So I'm excited for just doing a little travel and continuing to work hard.

And play hard, and so that's exciting. Well, Bronson, I'm so glad you have your podcast Mailbox Money show Passive Investing podcast. So fantastic. Thank you, Bronson Hill, for being a podcaster.

Thanks, Tracy. This is a lot of fun. Thanks for having me.

I'm so glad we talked about the idea of listener growth being lead growth, because too often we forget that when we're here podcasters, we're all concerned about our stats and we're thinking about our listeners.

And I was like, oh, this show.

Has 100,000 listeners, but does it have 100,000 leads when we've got 100 really valuable listeners listening every Single week. They're doing more than passive listening. They're reaching out to us, they're investing with us, they're joining our mail list, they're asking us for more. That's our ultimate goal here, is really lead growth, not just listener growth for most of us with business style podcasts. So be thinking about this as you're working through things, because unless your model is making passive money in advertisement and sponsorships, we just need big listener numbers. And it honestly doesn't matter whether they convert for us.

They.

We want them to convert for our sponsors.

Right?

So that is its own model. Very, very different from the lead growth.

Model, which Bronson Hill has kind of magnified here. Because, I mean, he's very specific about his model, about the investor types, about.

The listener types, about where he's going with it, because it has a direct correlation to the investment deals he wants to do and the education in the space that he wants to do. So really thinking about that and understanding that things may shift over time for you, just like they have for Bronson.

Right.

Your return on investment might be different in your first 50 episodes than it is in your second 50 episode. May be different in your third year of podcasting. It may be different when you discover that your audience isn't quite the audience that you expected. The ones that are reaching out to you, those ones that are turning into leads, and you want to change your show and grow with them. And that's really, I think, the key to making it continuously work for you is remember that it needs to be sustainable over time, and it can't just be the same thing it was when you started it to where it is now. That's just not a sustainable model in podcasting, because a podcasting ecosystem changes. Your listeners have different needs as they grow with you, especially the ones that are continually listening. And your new listeners have a lot of things that are happening to them. There's a lot of noise in the world. And when Bronson was starting with mailboxes, right, Mail was easy. I mean, how often I don't even.

Think I look at most of the stuff that comes in my mailbox.

I just throw most of it away, never even reading it. Isn't that the same thing with our email now and with our chat? So when the world is changing around you, your podcast does too.

And that's one of the things that.

I appreciate about Bronson Hill and having him on the show here, is that he's willing to talk about how those shifts happen. So take a listen to mailbox Money show. Check out Bronson Hill and be sure to go to podcasters united.org where we have links to everything so makes it really convenient to all of the guests on the Binge Factor and and all of the topics that I cover every single week. Well, we cover my partner and husband Tom Hazard and I cover in feed your brand. So if you didn't know about feed your brand make sure you go check that out. Both of them are@podcasters united.org thanks everyone for listening. I'll be back next week with another podcaster here on the Binge Factor.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.

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