The Geeky Side Of Podcasting: How Digital Entrepreneurship Fuels Success With Seth Goldstein Of Entrepreneur's Enigma Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips, and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all the digital noise with the Binge Factor.

Hey everyone. Welcome to the Binge Factor. I'm Tracy Hazard and I have Seth Goldstein Today Entrepreneurs Enigma Podcast. But it's not just that cool name for a podcast, which it brings to mind code and all of these other things. And we're going to geek out today. I'm going to guarantee you that. So if you love that when I do it, today is your episode you don't want to miss, we're definitely going to geek out. But here's the thing. Seth has done over 500 episodes across many shows, so he really does know what's really working. And because he has such a great digital marketing background, he knows whether or not it converts and it adds value to you. So he's going to give us lots of tips, all the things he's tried over the years. So let's learn some more about Seth. Seth is a former newspaper journalist turned digital marketer and podcast. He's worked for news outlets across Pennsylvania and New Jersey. After getting massively burned out, he turned to digital marketing, starting his own business at the best time. I think that's sarcastic. In 2008, the idea was to start a business to get a job, but it's been more than 15 years and Seth's still at it and loving every minute of it. There's been ups and downs, but that's the entrepreneurial journey. But he wouldn't change a thing for it. And it's why he hosts a popular podcast called Entrepreneur's Enigma where he talks about his experience and talks to other entrepreneurs about their journeys as well. This is why I was really excited when he came across. You know, there's a lot of people who have like I'm going to say it, website, SEO, digital marketing experience, and they'll never make a good guest. Like, I pass on them a lot. But I saw his energy and I listened to his show and I saw the way he talks about things and I knew that his entrepreneurship viewpoint on everything and his experience in his company, Goldstein Media, were going to make a difference here in us, really learning something about what we could apply and use with our shows. That is going to have great effect to us being seen, heard and found. So I'm so glad I invited Seth Goldstein on today. Let's talk Entrepreneurs Enigma.

Seth, so glad to have someone who's so experienced here with me today. Like, you know, 500 plus episodes. That is quite the resume in podcasting. And you've had many, many shows. So we're going to talk about how some of that happens. But what attracted you to podcasting in the very beginning.

First of all, Tracy, thank you for having me on. It's a pleasure. And I think it was really based on my journalism background. I enjoyed creating content, building content out, sharing my knowledge with people, helping people along the way. And I feel like I was also my editor in chief when at my previous job had said, you should go on the radio. I'm like, I don't think I have that good of a voice. He's like, you should go on the radio. It's probably what you should do. And then podcasting kind of really hit its stride in 2010. It was around like 2004, 2005. Leo Laporte and all them were kind of dabble. Evo Terror was playing with it. I'm not that early. I'm not that much of an og. I'm not sure how far back you go, but like 2010ish. I start dabbling with it. Hangouts on air. Remember those are fun.

Yeah, definitely remember those. I'm a 2014 where I really dove in. But we were guesting and doing other stuff prior.

But I got my STR around 2015 when twin goals to me really was going strong with its comp with my company. I can do this. Cause I was an entrepreneur and I could do all that stuff.

So what did you find was working back then just isn't working today.

I'm not getting found as easily.

It's harder. Right?

Because there's so many people out there podcast, which is great. And I'm not complaining. I think it's great that everyone has a podcast and their mother of a podcast. But it's getting through the cruft. It's getting through. Everyone has a podcast. Not everyone's doing good at podcasts. And that's the thing.

It's like everyone has one. They're not necessarily good.

And also Pod Feed is a huge thing. There's a big, big portion of podcasting. There's no more than 30 episodes. I think podfeed kind of sets in around 30.

I think actually it's Less than that, I think.

Really?

Yeah. It depends on the network you're on. Like, we find that people who are on, like Libsyn and Anchor are down towards 11 episodes or less is their average. And those that are spend more money on their podcasting. They spend a little bit more on their host and their gear. They tend to be closer to 23 on average, but it's not. Yep.

Wow. And they spent all that money on it. Geez. I remember when I started, I had a Logitech headphone. I mean, it was displaying my. I didn't get a good podcasting mic. I mean, I have a shirt, and thank God for it because I have a kid in the house. Lawnmowers are going on outside. You can't hear anything with this microphone. Thank goodness. But, I mean, when I started, it was literally the computer microphone. I knew better than to use the webcam mic.

But beyond that, you probably didn't have that.

I think I had the two plugs. I think I had, like, the two stereo plugs. The one inside the computer. Really? O.J.

We had a mixer in the beginning because we were co hosts in the same space, so it had to be a little more complex.

Oh, you're brave.

Yeah. But that was up to my partner. I did everything else to set up the show, but his job was the equipment. And so, like, it works.

Are dangerous.

Yeah. And sometimes you forget to turn it on. And I would get so pissed because I can't repeat myself. I just don't do it. I can't think.

It's always better the second things go wrong. It's always better the second time.

Oh, I don't think so. I'm not good with the second time.

It always feels like it's tighter.

Oh, no, not me. I don't know. Something about repeating myself. I can't do it.

Ask my wife. I'm very good at repeating myself.

Well, there you go. You're perfect for edited podcasts. I love it.

Exactly.

This is the thing, is that over time, you've changed your show. You had social media addicts, you've had digital marketing dive. You've had all a bunch of different shows over the time. And now you're on Entrepreneurs Enigma. What's working for you here that you learn from those past shows that you're bringing forward?

It's kind of just being patient and another person saying, being patient. Oh, my God. One more person tells me to be patient. I'm going to jump. No, you have to be patient. I have 159 episodes at the time of this recording, and it's picking up now. It's gone through the craft, it's gone through jungle and all that stuff. And people are starting to notice that people are wanting to be on the show. And it's just persistence. Are you enjoying it? Great. This is also used as a business tool for Goldstein Media because I get to meet people. I have a reason to go out and say, hi, Steve or John or Don or whoever. I have a podcast. As an entrepreneur, I'd love to chat with you, but no strings attached, no sales call. And even after the podcast is say, how can I help you? Is there anything to help you with? And if they say no, great, we stay in touch. I check out. And the best part is, podcast doesn't come out that week. It comes out a month or two later. So I have another touch point now. All this is not, you would think, oh, this is. This is brilliant. Seth, Pat, myself on the back here. And this is all planned out now. This just sort of happened that way. It's sort of like, oh, I have enough podcasts that they go out every twice a week, but I have do two or three a week of recording. So I have a plethora of podcasts to go out. Therefore, I have touch points later on saying, hey, it's still coming out. I haven't forgotten about you. So I have more reasons to talk to these people. So it works out nicely.

And you know, I think that's what so many podcasters don't do is they don't take the whole serious head up of the opportunity for follow up. And you and I both know that when you're an entrepreneur, follow up can be everything.

It is everything. Like literally, I've gotten business from the podcast because they're like, I love what you do. Can you help us with the podcast? Can you help us? What else do you do? Oh, I really like your entrepreneurs and website. Can you help us build one for our podcast? Or can you help us build this one for our business? Or sometimes I contact them right at the right time when they're saying, we got to do a rebrand.

I'm like, perfect here. Woohoo.

I can help you with that. Let's chat.

That has been the core of what you found as your benefit. What are some other benefits that you found that you were surprised at? Maybe return on investments from your show out there?

A lot of people are talking about personal, brand, and now you got to do go on LinkedIn, what you got to do. You got to have these profiles out there, but I'm already generating content and I can train, get transcribed and all that stuff. I have content to put out there and I don't have to generate more content. So it's kind of multi purpose and I'm not really struggling with, oh my God, what am I put out today?

What am I going to say?

I have five podcasts that just came out in the last few weeks. I've got quotes from them that I can throw into Canva real fast and put out there.

Well, you and I were talking a little bit about SEO and just this idea of getting Google ranking and doing all of this. And I always say to everyone, like anyone can get their name to rank on Google, but it doesn't mean anyone's going to search for you if your name's not out there. So like any good SEO person can get your name up there. If no one's looking, what's the point?

Yeah, exactly. If no one's looking for Steve Jacobson or whatever, they don't know to look for you. Here's the top. Yay.

Yeah, but it's not doing anything. It's not driving that visibility that you really crave and require. And that's the hard part. I think it's the hard part in podcasting and websites.

It's very similar findability, but key findability. You don't just want someone who comes to your show, listens to one episode. All right, great. That was fun. I enjoyed it. Bye. You want someone that comes to your show, likes your show, listens to five or six more shows behind it, and then subscribes to listen to more. And even better, are the ones that write you a review.

Yes.

Or they send you an email saying, I love the show.

I love that term that you just threw out there. Key findability. That's really important because you and I are both in the digital marketing world. So we know that there's a lot of hacks out there and they'll hack anything and try to be an expert in something that they're not. But a key findability is I'm found for the key of what I provide in this world and you can consume a lot of me, you can binge on my content and you're gonna get what you are looking for.

Nice callback.

Thanks.

I appreciate a good callback.

I've been doing this a while, just like you. Right?

Yeah, I appreciate a good callback. Very good. Bravo.

I love it. There's some things that you're doing like absolutely amazingly stellar at and I'm wondering if you or your producer does this, but the titles. This is like, good SEO 101. That's all you. I have figured out how to do it.

I'm a producer. I am a producer. I don't know how I do it, but, like, I have, Like, I am scheduled through November 7th as I look at my cheat sheet here. So I have episodes out there. But I'm also a former journalist, so they put us through the rig with headline courses. Surprisingly, when I was a journalist, I sucked at headlines.

Me too. When I wrote for my Ink column.

I sucked at it, but apparently I'm courting you. I'm good at them now.

No, because you know what? We learned something from over there. And there are so many podcasters that are really bad at titling. They aren't applying good journalistic integrity to it.

Rule with the title. Get the word entrepreneurship in there because you're talking about entrepreneurship. But also, what makes this guy, this person, this gal, this person different. Put that in the headline as well. And then every once in a while, AI helps out and jazzes it up a little bit. Not gonna lie. Every once in a while. ChatGPT. If I get stuck, I'm like, here's a transcript. Give me a headline.

We used to have to do this when I was writing for Inc magazine. We used to have to generate 10 titles, which used to just, like, annoy the heck out of me. Because I told you I don't like to repeat myself. I don't like to do things that are repetitive by number three. I've got it. Like, why do I have to generate you seven of them more? It just used to bug the heck out of me.

Yeah, because you knew which one was.

I had AI at that point. Because I would have been like, here's three. Give me seven more. Like. And just like, see if any of them were better or not. Right?

Yeah, exactly. But the one thing I've learned about AI is that it can get a little flowery with the language. Like, I have a bio. I have two bios, which you see in my Sent over to you, I have two bios. One's the one that I wrote, which is turn on, sticking kind of to the point. And then I put in the ChatGPT for fun, and it says, I'm an inkstain journalist newshound. And I'm like, oh, my gosh. It's a little over the top. A little over the top. Use either one.

Yeah, it gets a little hyperbolic. Like, that's the term I Use.

I love that because it does get hyperbolic.

It's on speed. Like that's what it is. It's something's like not quite. It's like this person likes energy. So I'm going to give it to the nth degree. Like it's.

Do not hit energetic as.

Yeah. Do not ask for more positive and more energetic. It'll give you crazy stuff. Stuff.

Oh, it starts hallucinating really fast.

I love it. So you've tried a lot of things over the years. I could saw in some of your like, comments and your descriptions. You've got like, buy me a coffee. You've got megaphone ads. You've got like mpn. You've got like all kinds of things going on in there. There's a lot of gimmicks. There's a lot of stuff that doesn't work.

Most of that doesn't work.

Most of it doesn't work.

Buy me a coffee. If they want to throw me a buck, buy me a coffee. Literally, fine, it's there. I'm not going to argue with them doing that. The megaphone ads for them on mpn that literally. I throw it back into the podcast. It's not a whole lot of money, but I throw back into the podcast and I'm able to go to Malpod or something like that and boost it. Hopefully get a few more listeners that way later on.

Tell everybody a little bit about how that works.

So I don't know exactly how it works. I know that you put your RSS feed in, you pick the episode, you say, I'll give you $100 for 133 IAB downloads. And as much as that annoys me, it works. But it gets me. It gets me 133 downloads usually gives me like 400 or 500 listeners because you got to realize that Apple Podcast doesn't download the episodes anymore unless you ask for it to download. It's streaming Spotify streams unless you're asked to download. Pocket Addicts is the only one that makes you download first. That I've noticed. And so I don't listen to the I. That's great. Thanks. Malpod. For the 133 listeners you know that downloaded it. Oh my God. For a hundred bucks, I got 500 or so listeners. And if three or four each time decide that they want to stick around, great. It's a long game. You don't do it for the instant celebrity. You do it because you enjoy it. I enjoy cause I get to talk to people because what a Surprise. I'm an ambivert, so.

Well, I'm not a fan of that, to be honest with you. I'm just gonna be straight with you about it, is that I found that if you're running a business from your podcast, it will not work in the long run. Your guest strategy will work. Your other things will work, but the download numbers won't do. Those numbers from those types of things, those listeners don't become clients. It's not gonna drive more of that. Right. It will drive up your ads. So if you're making money off of ads, it'll drive them up a little bit and it doesn't hurt over there. It is not giving you core listeners who are really going to rate review, binge on you, send you to other people.

I have gotten one review from someone who got from Alpine.

Good for you.

I got one. So I'm like, that's good enough. And I usually only use Malpod or any of those other ones for big ones. I have a guy Kawasaki on my program. Yeah, I threw money behind that.

Yeah.

I had Marcus Sheridan on the show. I threw money behind that. Rand Fishkin. I'm dropping name dropping. But like Peter Shankman's coming up. Oh, I've talked to all these people. Yay. You know, but those are the ones I usually throw money behind because I want to get them the exposure.

The name association can help you as well. So that's not a bad reason to do it.

Yeah. And I agree with you. Overall, it is kind of throwing money at the wind.

Yeah. It's not core to the growth of your business. If your listeners are where you're monetizing, that's just not going to help you there. But the other side of it is that helps you make a better relationship. When you follow up and say, hey, look, here's how well your episode did. That's a good conversation.

Right.

So purpose.

Right?

Have a purpose.

Have a purpose. Absolutely. That is kind of key. Have a purpose. Don't just do a podcast and not have a purpose. I've had heard them and they're terrible. They're terrible everywhere. I mean, people are these conversation shows. They're like, oh, it's just a conversation. No, there's a plan behind that conversation. You just don't know about it.

So you and I found each other on Pod Match.

Yes.

How's that one working out for you?

Surprisingly wow. I've had some people say, oh, it's garbage, and the gay garbage people on there, all that. No, I'm fine. Yeah. You get some that are a little weird, some that are not ready, and some that are just like, I'll interview you, but I'm not gonna put money behind it, whatever, that kind of thing. And then I. I found these gems of people that I'm not friends with because I'm like, I just wanna stay in touch with you. Cause I think you're cool. And even if this isn't turning the business, it really is like a dating site for friendship dating site for.

For podcasters. Right.

It's awesome.

I'll tell Alex that next time I talk to Alex Sanfalupo. He and I have discussed, like, what's going on. That it really works for some and not for others.

I know some people are getting ones where the guy comes on with his shirt off and he's drinking an energy drink, and I'm like, what is this? Like, what was that, Chad Roulette?

Yeah. I think you're swiping badly. Like, it's like, swipe left. Like, what are you doing in your picking? You're not teaching the AI properly is what I think is happening there.

I get some weird matches. I just pass on them. I get ones that are not real. Like, that don't apply to me in the beginning.

So I've done it a year now. And in the beginning, I would do it, like, every couple of days. I would max out their seven or eight or whatever it is that you get the matches for six to eight or whatever it is. And I'd max them out and I would go and I'd pass on a lot of them. Like, because I'm really picky, because I have a really tight profile of who I'm willing to interview. Right. So, yeah, you definitely met you well over 500 episodes total. You made the cut without even blinking. Two per week. You've definitely made the cut. Like, it's really easy for me to tell.

Yeah.

I want to talk to the nuts. Like, so this is why you're perfect for me.

You got one. Yeah. Yeah.

So anyway, I did a lot of that, like, passing it. Learned really quickly because now I can go in once a month out of the six to eight that I look through. I can fill my calendar.

Isn't that wonderful?

It's wonderful. Now, so I don't even spend as much time, but I don't care that I'm spending the money because I'm getting eight perfect people into my show every month.

My thing with Pod Match was, I don't need Pod Match.

I don't need it. That's a different.

I don't need it. My calendar was filled before Pod Match. I always go on LinkedIn, say, Hey, I want to talk to that person. Because my end goal is to get their conversation going with the person who I want to potentially do business with. But Pod Match surprisingly has. I was like, oh, this is going to give me a few fillers in when I need them, which I don't really ever need. I met some gems in there.

I don't use LinkedIn anymore. I find a lot of junk there.

Oh, there's a lot of. There's a lot there. Talk about cross. There's a lot of crust in there.

I mean, if I can't find somebody that I personally am interested in interviewing and the only way I can get to them is through LinkedIn, I find I don't get a response from them there. Like, it's really hard to get people to respond back unless they are like, you can tell if they're a heavy LinkedIn user. But I just find that people have stopped. And look, I was a heavy LinkedIn user for about a decade, maybe 15 years, and I now only go in once a week to clear my messages because there's so much junk in there that it just makes it like, I.

Wish that I could get throughout the DMs. I was just turn off the DMs and just keep the feeds because I feel the feed.

Is the feeds useful? I do agree with you.

How many more people can just say, hey, we'll do SEO for you? I'm like, I do SEO for a business. Like, stop. Read first.

I know, I'll promote your podcast. How many of those do we get a day?

Oh, my God.

I know. That's crazy.

Like, three followers. I'm like, no. How are you going to promote my podcast if you have no following?

You're an expert in digital marketing, an expert in all things websites and SEO. And I'm really curious as to how are you finding that interaction and interplay between your podcast and what goes on on the web?

I feel like because I have the podcast, my name is getting out there. People are saying, hey, what else does Seth do? Oh, because I don't say the entrepreneur's enigma provided by Goldstein Media. I don't put Goldstein Media till the end. It's an end bug. At the very end, after the outro, it says, goldstein Media hopes you enjoyed this episode. And it goes mpn, yada, yada, yada, yada for that thing. So there's no Goldstein Media branding on this thing. Other Than Seth is Goldstein Media, and Seth is entrepreneur's enigma. Kind of like to keep the brand separate, but because they're separated, they're together. It's very weird how people have figured out them one and the same. I mean, I am wearing ghosty media for those who are watching the video. I am wearing a close to me a polo shirt. So. But I usually wear this on my podcast too, so there's subtle clues to who's who.

So I'm always surprised that even if you're really straightforward about it, how few people actually read anything or do anything, like my guest, I can tell you.

Like, whack a molecule.

Nine out of ten of them have no idea that I'm the CEO of Potatoes. Like, nine out of ten of them.

Never look, I figured that out, but I'm a journalist. I dug if I asked to dug around, I mean, I actually read your terms of service because this is the way I am. Like, I went to your footer and looked around your footer. I'm like, oh, buy a ties. Let's see how this works. I went to built with to see how your website's built, but that just makes them a dork.

Oh, I always run the code on everybody too. Semrush them like that kind of thing.

We're covering that same cloth. It's kind of like, this is.

We're such geeks on it. I love it.

It's so much fun.

I love that. Thinking about that is like you were mentioning this. Google's changing so much every single day, and it's getting harder and harder to be found everywhere. There's so much noise on social media and they're constantly changing the algorithm. Google's changing its algorithm. But what are you finding that has been consistent through all this? Almost 25 years of doing, like, that.

Model of business, personal branding, just being yourself online, you're trying to do it for a business. I find that doing it for a business, doing it harder than doing it as a personal brand. Doing it as Seth. I can put my personality behind it. Doing it as gold, to me, I've tried it. It doesn't work. And I feel like as long as you have a strong personal brand, you're going to get through the crufts, you're going to get through gse, Google search experience with the AI that you're trying to do and the ads, and now you're on the second page and all that. I also feel like a lot of people are also going to be all right, that's cool for the quick answers. All right, the ads are here. People are going to start moving to the second page to see the listings though. That's my hunch.

And I think the one thing that I've discovered over the years and you know, going Google slap to Google slap through all the websites that we've done, especially our 3D print one where we had that way back when, like we hit a lot of Google slaps back then because it was in the early days when it was more common that they were doing that. Is that our voice? When our voice is coming through our blogs, when our voice is coming through our websites, our videos are there from YouTube. Like all of that is mattering to the algorithm and we aren't getting hit because of it. Our traffic isn't decreasing, it's growing.

Full disclosure goals to me, ranks despite itself. And I've actually asked John Mueller over at Google, I'm like, I have four or fours out the wazoo. They're like Seth, after a while we just say they're 4 tens. There's 4 tens means that they're deleted. 404. This means that you've had so many that they're old and they're dead. Clearly he's not updating them anymore. We're Google. We can figure it out. And that's a little tip. A lot of times people are, oh my God, fours are terrible.

I'm obsessing about it.

It's just, just not there anymore. Should you do a 4 10, say Google, this is gone, this is never coming back. Stop looking at this. Yes, but I mean, my life has been around since 2005. I'm not going back to 2009 to delete stuff. Re hook stuff up. No way.

It's almost easier to start a new site than it is to like fix an old one.

When did I get through the sandbox, though? There's a three month sandbox.

So what we've discovered, because we've done it many times, we've done it rebranded or moved over. So when I moved the binge factor off of Potitize into its own site, I took 40 blogs with me because I already had 40 episodes. So the binge factor spun off a feed your brand. So I was doing a once a month interview and they were doing such success and people wanted more of that. Yeah, yeah. So I decided to make it a weekly show and I spun it off into the binge factor. And so that happened in 2020, sometime right around there. Project before the pandemic. No, it was. It Was like, I started the year because every year I start a brand new podcast so I can show my clients what it's like. And it was my 2020 start. So I had spun it off in late 2019 and then we just officially did it like January 1st. And so it was its own thing. We came out of the Google sandbox in 60 days. I'm not kidding you, because we already had 40 blogs in there. Wow. And we moved some of Those blogs and 410 them on our apoditized site and moved them over. So, you know, there were a lot that hadn't been because I launched a bunch at once too. But it was just. It came out so quickly.

When I say three months, I mean avalanche sites that have come out the same day. Just so happens that whatever the URL had good domain age and it wasn't a spam.

So yeah, the bench factor didn't exist before, so it wasn't Good.

Don't put a2oh and everyone's gonna addicted to social media. A2sm.com in the wayback machine. It's like some perfume site from Arabia. It's hilarious. I never looked it up and I was like, all right, we're going to change this to social media addicts.

Way backed machine. I don't think they call it that anymore, but that we all know. Archive.org yeah, I way backed Machine. My very first website, which called Tea Tools T T O O L S. I don't even think we had.com in the beginning. I think we had something like that in the very, very beginning. And it still exists, at least like some pages of it. 1998.

Oh yeah. People want to find my. The my. The glory days of my really bad websites. It's not that hard.

Right. So this is the point that Seth's making though. These things. You think you discontinue your show? You think you discontinue this stuff? It's not really gone. It's still out there. And so you better be putting some new stuff out. Right?

Yeah. And make sure the old stuff's good.

Yeah, yeah, exactly. Well, what's next for your show? Where are you going with things?

I'm going to keep going with the way as of right now, I'm going to keep interviewing people with interesting stories and their entrepreneurial journey. This is my pandemic project. It started out as me pontificating into the ether about my entrepreneurial journey. At episode 11, which is not episode one, I got rid of all the pontificating stuff. I think there's a one in there where it's me talking. I was on vacation. I thought to put one out there. The first 10 episodes were just junk. Got rid of them. But that's how it started was with that and then turned into an interview episode. And I think the format's great. It used to be one a week, and then it's sort of. People want to be on it. I do two or three interviews a week. It adds up. So I let them go stale and wait a year or get them out twice a week.

I know I'm a big fan of, like, not having a big extended production time. Right. You need to get them out.

And I still do.

Yeah.

I'm still out until November. I have all of September and October recorded to edit them now, which is fine because now they're new to me. Because, like, you edit right after listen to it. It's kind of like, oh, my God, I'm listening to this again. If you listen to something two weeks later, it's like, oh, this is actually interesting. Oh, snafu that. But, like, it's a lot easier to edit when you put some space between the recording and the editing.

We remember. I think I finally revealed my reason for owning Potter Ties. Now, I don't like to repeat myself. Remember I just said that, like three times in this episode. I'm repeating myself, but because I don't even like to listen to it again. I didn't want to edit anything. And that's how I developed a team. And then other people came to me and said, would you do this for me? And that's how it happened. Because I don't want to repeat.

Your own idiosyncrasies made you a business. Is that great?

That's right. Exactly. Who would have realized? Well, we talked about there being a lot of pod faders out there. What's your advice for entrepreneurs out there who have Shiny Object Syndrome? They can't stay motivated. What is your advice for that? How do you stick it out?

Well, I'm nuts. Number one, I think with over. Don't try to overachieve at the beginning. Do one a month. Do one every two months. That's pushing it. But like one every six weeks maybe. But be consistent with it. Like, say, I'm gonna do one a month and have one a month for a year. Great. But then as you get that keeping consistent but not over promising is really the key. You don't.

You and I both know that consistency is like a Google reward. So if you're having trouble being found it's because you're being inconsistent.

Likely nothing's worse than putting on an episod and three months later putting out another episode. People are going to unsubscribe it and say, I guess this is dead. I mean, pocket cast. Or it says, this says after two weeks, it says that your shows on hiatus are on break or ended. One of those terms. So apps are saying this, you'll lose subscribers. So stay consistent, set expectations. I am going to put this out every once a week, every two weeks, fortnightly, I think, but it's not an intelligent fortnightly and then, you know, monthly. The idea is that if you're consistent and you're realistic with yourself, you won't fade. And if you fade after 30 episodes, great. I wouldn't take them down. I'd leave them up there. I put them on Archive. If you don't want to host it anymore, archive.org would love to have your content and they'll host it for you over there.

Well, and not just that.

All my podcasts are over there now.

At least you close them, please. Like, that's the other advice I would give you to close out what you're saying. If you did 30, do a final episode. Because that's why we call it pod fading. Because you just stopped recording and didn't tell anyone where you went.

Sunset. Sunset, bye.

That's why we call it that. So just tell people why the show's ended.

Yeah, I'm tired. I don't want to do any more of that kind of thing.

It's probably going to be your most listened to episode.

There you go. But also, archive.org is a great place to move your podcast to. Afterwards. They will give you a little player that you can keep all your stuff there. And they won't charge you because you're giving them Internet content that they want because they're a library. I have four or five podcasts over there. Sometimes podfade is not pod fade. Sometimes it just doesn't work. Like, I had a co host. I love him to death. He wanted it to be NPR. I'm not editing NPR and I don't sound like NPR.

It's way too much work.

Exactly. It's not NPR. And so we parted ways. So I had with 10 episodes, it was fun. But that's now on archive.org.

Well, so that's why we developed multi feeds at Potatoes. We developed them for just that reason. Because if you still have a current show and you have dead shows, we didn't want them to be dead for you. And we didn't want you to have to pay for them, so we created a multi feed so you automatically can have them all in one place so you can see if the stats are still growing. Because, like, I still get about 10,000 listens a month on my 3D print podcast and I haven't posted a new episode since June of 2020.

I did too. Digital Marketing Dive actually outperforms Entrepreneurs Enigma still. It's actually ranking in Sweden, whereas Entrepreneurs Enigma is not even the top hundred anywhere. I don't know why it's being found by everybody.

Right? But you don't know that if you just so obsolete it and just make it disappear, you don't find out about this.

You don't find out and it doesn't disappear.

And it doesn't really disappear. It's just hurting you. Right, so.

Exactly.

Such a good advice for those pod fighters out there. Seth, thank you so much for sharing with us today. And is there any last words? Anything you want to talk about digital marketing and share with us about what you think is like, next?

Be patient with AI it's not going to be the end of the world. It's going to evolve. We're going to figure out how to use it for our benefit. Will there be missteps? Oh, my God, there already is. Every single day. Biggest step I can say is, yeah, have your first draft, but then edit it. Please spin on it. Don't just put it out there, the ether, because it's not your writing, make it your own. But there's nothing wrong with. Nothing's worse than writer's block. Give him a few sentences and then send it out to AI. Have them write 300 words and go back and make it 500 words. Because you edit it and make it better. So there's nothing wrong with it. But I think that's where the future is with AI But AI helping you along the way, so.

And keeping your original voice, your personal brand, all that great advice Seth has already given us today. Listen in, make it right. And I will make sure in the blog post for this episode at the Binge Factor, you will be able to connect up with Seth. Find Goldstein Media, find all that he's working on. And of course, the entrepreneur's enigma.

There we go. It's been so much fun.

That'S so wrapped up in this episode that I forgot to give Seth his binge factor. I didn't do what I normally do in my show that I think I've recorded over 200 episodes and I've never not done that. So this is the first time for everything. So here it is, Seth Goldstein's and the entrepreneur's enigma binge factor. This show is so bingeable because it dives deep into the weeds. It gets into all the nitty gritty nooks and crannies of digital marketing with guests that are struggling, that are winning, that are all over the place. And Seth gets right to the heart of that and gets you usable, great information that you can apply in your businesses on your entrepreneurial journey as well. I told you we were going to kick out on you. Sorry if we did that a little too much. We get into the weeds on things, right? I mean, I can't help it. It's just there's so much about podcasting that is a part of this geeky digital marketing world. In fact, it's the part where nine times out of ten, if I have a journalist or someone with a broadcasting background on, they like to discount, they like to dis that whole part of the model of podcasting, like it's unimportant in the scope of things. But here's the thing, and that's what I really think at the heart of what everything Seth was saying is when you absolutely combine that beautiful brand personality you have with the digital marketing expertise with these technical skills, you end up with a show that does you good, a show that builds your business, a show that builds your brand, a show that gets your name out there, gets you on the first page of Google, right? It does those technical things, but it doesn't just do it for your name. It does it for a purpose. And I love that term he used, key findability. And that's the key to everything we want to be found, right? As podcasters, Seth has a lot of that dialed in. She's always looking for the next thing, too, and trying some things. And we geeked out for another half hour after everything was recorded here, we geeked out again to talk about even more things that we were trying, things we were doing on YouTube, things we're doing with ad agencies, things we're doing in the marketing side of things. And the thing is, someone like Seth is going to bring you what's working. That's why you're going to want to listen to a show. It's one. And why you're going to want to reach out and find his guests as well. And you're going to want to come back here to the binge factor.com so you can find all those things, right? I'm driving you to my website. This is a key findability thing. I'm driving you a website so that it's easy for you. All you got to do is remember the binge factor. But I am giving you access to wonderful people like Seth Goldstein, Goldstein Media, the entrepreneur's enigma, through me. That's what the beauty of network podcasting and building a business through podcasting can do for you, too. So I hope you were inspired by Seth today. I hope you're inspired by all our guests here on the Binge Factor. And if you have someone that you're listening to that should be a guest on my show, reach out and tell me. And if you want to be on my show, you just got to ask. You may or may not qualify, but nine times out of 10, you make a good case to me. I'll make an exception. So I'd love to hear from you. Reach out to me anywhere on social media and@thebingevector.com thanks everyone, for listening. I'll be back next time with another bingeable podcaster.

You've been listening to, the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.