The Hidden Power Of Embedding YouTube Videos To Help Your Media Website Be Seen

Want your podcast and videocast to be seen, heard, found and rewarded in this noisy digital world, you are not alone. Join the nonprofit community at Podcasters United and podcast industry experts Tom Hazard and Tracy Hazard as they debunk all that outdated and bad advice you've been getting from the podcast gurus and find out what actually works. Today, get ready to finish feed your brand with smart cut tactics proven to cast your original voice to the world.

Hey, everyone. Welcome back to Feed you'd brand. I'm Tom Hazard, your host, and today we're going to talk about what I think was probably a subject most people think, really, is it that important? And I'm going to suggest, yes, it's relatively simple in some ways, but very important. And today what I'm talking about is the hidden power of embedding YouTube videos to help your media website be seen. And of course, when it's seen, it's also found, right? That's what we all are looking for as podcasters, right? More listeners, more traffic to our website, more people, you know, learning what we're about and reaching out to us, hopefully their lead generation or whatever your particular purpose is and growing an audience. But we all want to be found by more of the right people, people. So when you have a podcast, for those of you that record video, there's a couple different ways that you can do this. And I just want to preface this by saying even if you don't record and publish your podcast as a video, the way I'm recording mine as a video right now, I'm actually even recording this and live streaming it as I'm doing it. If you don't do that, that's okay, because there's more to embedding videos in your website or in your posts on your website than just your podcast content. So I'm going to come back to that in a minute.

For those of you that are recording your episodes as video, which in terms of our clients that we're producing podcasts for, about 38, 40% of our customers are also recording video, having it edited and published, converted also into video clips, video memes, other social media assets. And for some of them, that's more why they record the video than for YouTube itself. However, what I want to share with you today is there is a lot of power for your website and for you to be found, for you to be seen by embedding YouTube videos in your website. And, you know, some of you may do this a lot, but and have a video page like some people I see have a video page on their website where it's a gallery of all their videos. And that's good, you know, you know, but written content on your website and what I'm talking about is blog posts and for most of us podcasters, more importantly, podcast related blog posts that are a supplement to the episode, a resource for their listeners or their viewers. You know, Google is controlling the phrases that people are searching, that they're matching up with your post and sending people there. And of course the words are critically important. But what is also really important is the kind of blog post, the depth of blog posts, the fact that if it's a multimedia blog post, the more layers there are to the content in a post, the more you're going to be seen, the more people that Google is going to send your way through search. So one of the ways you can do that that's very powerful is embed YouTube videos into your website. Now why YouTube videos? Because some people use Vimeo and all that. And you know, there are reasons to use Vimeo and actually on some even of our content for certain purposes we use Vimeo videos, they actually load faster, little lower overhead on your website. But remember, YouTube is the number two search engine on the Internet and it is owned by who? It is owned by Google. So there is a lot of power, more power in taking YouTube videos and embedding them within your blog post. First of all, you know, blog posts, the, the currency of blog posts is text, right? The words that Google is going to match up with what people are searching on and then send people traffic to your website. But what's also really important is to break up that text periodically and not just have it be a text of words. I mean that's, you know, we're not pulling up a Wikipedia page or a dictionary page or something and it's just text, right? You want to provide a dynamic piece of content. And Google pays attention not only to how many images are within it, are there quotes breaking it up, you know, and for any of you that have gone to see our blog posts on poditize.com for this show, feed your brand or for the binge factor, you know, Tracy's show interviewing top podcasters about what makes their show bingeable, there you will go to those posts and you'll see the text is all broken up between quotes, images with captions, YouTube videos, and in some cases, like I'm talking about now, you would embed the video of your podcast. Now why would you do that? Well, because people are going to come to your blog post on your website who didn't know you and didn't know you had a show. They got there because they searched on something on Google and. And Google gave your post as a result, they clicked, boom, they're on your website. So right there, they can watch if they want to. They can listen or they can read. But sometimes even your podcast listeners who regularly listen to the podcast will hear you describing something, or they hear you laughing at something. Maybe there's a facial expression. They say, you know what? I don't. I don't know exactly what's going on, but I got to go see that. So they're going to go to your webpage and watch the video. So when you have a video embedded in your blog post, there's a few things that happen. Number one, Google ranks that post as a higher quality post. And the keywords that you rank on are going to rise up and be higher in the ranking for that keyword phrase than it would be if you didn't have a video. Plus, it knows that video that's embedded is a YouTube video, because they can tell that and they own YouTube. So again, that gives you even more points in the ranking system. So that's, you know, one of the important reasons, and as I was mentioning before, you know, those of you that are not recording your episodes as video, you can still do this. I have a podcast I'm a part of. It's not really my show, but I play a regular role in it because I just enjoy it. And frequently we're talking about some current events or responding to a news article or a video on YouTube is the impetus for it. Where someone's giving a video presentation on something of this show is about language and communication. It sounds pretty boring, but I kind of geek out on that stuff. So this language and communication show, there'll be a video on YouTube that's not a video we recorded. It's just a video we're talking about. So. So we take the embed code for that and embed that video in our blog post for the episode. You can do that. You can embed multiple videos. If you're talking about related things, referencing different things, they don't have to be your own video.

Even embedding somebody else's video in your blog post is going to make your blog post more desirable in the eyes of Google. Now, whether it's your own video or not. You know, some people say, well, why do I want to embed a video on my website? I want it to count. I want it to count. As a play on YouTube. I want people to subscribe to my YouTube channel, so I want them to go to the channel, right? I want to send people to YouTube, not to my website. Well, I want to dispel this myth or belief right away, because absolutely you want to have that video on your website somewhere, even if it's in a video gallery page. Although I will tell you, having videos within blog posts with other texts and other references and other images and quotes is going to serve you better than just having one gallery page of all your videos. But putting your videos on your website in any which way is going to serve you. And here, if it isn't obvious already, I just want to make sure everybody understands. When you put a video on your website from YouTube, it's embedded there. When somebody watches it on your website, it still counts as a play in the stats for your video on YouTube. It doesn't matter that they watched it on your website and didn't watch it on YouTube. And within that window of the YouTube video is the opportunity and the button for people to subscribe to your YouTube channel, even though they're watching it on your website. So from a functional perspective, you're not losing anything by having people watch a YouTube video on your website as opposed to going to YouTube and watching it. And in fact, there's even more value for you because we always look here at potitize at the metrics of websites, the analytics, the Google Analytics, all sorts of different data points about your website to understand how sticky is your website. You know, how many people are visiting it every month, how many unique people. And there is a very important metric of how long they spend on your website. They have a stat in Google Analytics, analytics, that's the average time people spend on your website. Obviously we want that time to be higher and higher and higher. We have some podcasters that have the average time people are spending on their website is over 20 minutes, which on the average website it's seconds, it's not even minutes. But when you have content for people to consume on your website, including YouTube videos, including people using that track player and playing the audio for your podcast, this applies there as well. Even though they're playing a YouTube video and that YouTube video is streaming in from YouTube to your website, they're still sitting on your webpage or your blog post watching it. So the longer they stay there, Google records that information and that increases your average of time each visitor is spending on your website. So this is the hidden power of embedding YouTube videos on your website. Is that you're going to make your website more sticky. People that arrive there, no matter how they're getting there, whether it's from Google search or a link from another site, saw something on social media and went to your website, it doesn't really matter. But once they get there, you've got more content for them to experience. The user experience is very dynamic. Like I said earlier with the typical blog post that we create for our clients, when they get to that post, they can watch, they can listen, or they can read. And usually they do a combination of two of those three. It's not just any one. And sometimes I feel, you know, I talk to a lot of people in the industry and they just don't understand the power of YouTube videos. And again, it doesn't matter if you're a podcaster that's not publishing video that doesn't matter with whatever subject you're talking about, I guarantee you there is a YouTube video out there that exists that is relevant to the subject that you're talking about. So even serving that up to your listeners on your website, to your site visitors, is going to provide them value and Google is going to reward you for it through your keyword rankings being higher and higher because the quality of your page content is more dynamic, has, again, I said, you know, earlier, more layers to it, and it's going to help you be seen, it's going to help you be found. So I know a lot of times when people, you know, often talk to me, prospective podcasters or existing podcasters, and, you know, they want support with being heard by more people, with getting more listeners for their show, with helping their show become more well known. Right. More easily found. They often get surprised when I start talking about things regarding their website or, you know, their blog posts or, you know, videos and things like that. Well, you know what, they're all related and they all help each other.

So even if you're a podcaster that doesn't publish your own videos, I don't care if you're talking about tax, accounting, real estate, investing, life coaching, sports, you know, human resources, speaking from the stage, divorce, marriage, whatever, doesn't matter. I guarantee you, you do a little Google searching, a little YouTube searching, you're going to find some video relevant to that that you could put on your website and offer that as a resource for your listener and make your site more sticky, make your site more of a resource in the eyes of Google. And ultimately that's going to help you be seen by more people. Okay, so that's really, the big message for today, pretty short and sweet. I don't want to sort of belabor it or beat a dead horse, but if you're not using video, if you're not embedding YouTube videos of some kind into your website, into your blog posts for your episodes, highly recommend you start doing it. You're going to see a lift in your metrics, your analytics for your website and your podcast. More people are going to end up finding you, being aware of what you do and become a part of your community as a result. So can't highly recommend it enough. If you have any questions about this or any interest in learning more about it, seeing an example of one of these pages, I would invite you to come to Politize.com to the FeedYourBrand page for this podcast and click on any of our blog posts and you're going to see how we do this. But look around on other sites, other sites that are really good resource websites. You're going to find a lot of them are doing this as well. And because it has a lot of power in it, it's just not really understood. And also one final tip. You know you're going to post videos on social media. That's great. They like it if you upload them natively. Although you can post a link from YouTube. I would always recommend, even if you have a short video clip of something of yours, you always make the first comment in your social media posts. Bring people back to your website where they could consume the whole video or the whole episode or maybe the BL post for that episode. Don't just send people right from social media out to YouTube. That does YouTube a favor. That does the social media platform a lot of good. Doesn't help you as much drive that traffic through your own website. Another little tip for today. All right, thanks everyone. Hope you enjoyed this episode. We'll be back next week with another one. This has been Tom on feed your.

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