The Huge Difference Between Baked In and Dynamic Insertion Podcast Ads and What Actually Works Between the Two

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Hey everyone, this is Tracy and Tom on feed you'd brand and today we're going to address an article that came out in Forbes from the Forbes agency. So it's their own media agency that talks about ad results and they sort of survey and they make an assessment of different ad types and different things like that. And they're talking about podcast ads. They called it the podcast ad playbook. Baked in versus dynamic insertion ads explained. And I looked at it and I thought, I think they're two years out of date.

I gotta tell you, I read this article and was quite shocked. First of all, it's not a terribly deep article. It's not very long. And then I was really shocked at how they, especially in this day and age as podcasts are getting more and more popular and advertisers are recognizing podcasts as a great opportunity, one that they can no longer afford to ignore. The reality is the authors of this article so oversimplified this like it was two years ago.

Yeah. And so ad results media. So they're an audio and digital advertising agency and they call audio podcast plus radio. But the thing about it is, is that it's just, it really is out of date with how advertisements work. Like, I mean, they skipped a whole bunch of genre of ad insertions that they don't even know about yet. Which is what I think is the case is they just don't even know that people are doing these right now.

Well, I don't know, maybe they don't know. That would shock me. But the reality is they really would have the reader believe there's only two different ways to put ads in podcasts and there's just not right.

And so let's talk about that. Baked in ads, okay? And podcast. Baked in podcast ads, really, it's the.

Original way to do it.

Right. It's kind of think back to radio, right? In a radio show, you would have a host might make an on air mention, right? That would be a baked in ad. And usually it was like, you know, I mean, just thinking about it, like, you know, we were watching Howard Stern the other night and he starts talking about, you know, this just right after the weather. And he immediately goes into something about a toy store that's opening up or something like that. And sure, you know, so those are the kind of things that they're talking about. It might be host mentioned and it's highly likely to be that part.

Well, in fact, the authors of this article would have you believe that is the definition of a baked in ad. It's only a host mentioned ad, which there are a lot of great benefits to a host mentioned ad in podcasting. You know, your audience gets to know like, and trust you as the host. And if you're endorsing something or recommending something, the number of people that convert to that, that ad, that, you know, ratio is going to be very high compared to a more of a commercial prerecorded ad. But the idea that a baked in ad. And to me, baked in means, okay, it's edited in the podcast and it lives there forever. That's baked in. It's edited. When the original show is edited and it's left there forever, that's baked in. But the reality is people have been baking in prerecorded commercial ads in podcasts for a long time as well.

Yeah. So, and that's the thing is podcasts, because of the way that they're done, you're not streaming the ads, you're putting them in. So you are baking them in. You're editing them in. Right.

They're in that file, I guess you should say. They're not dynamically streamed in. It's not like, hey, the podcast is downloading or streaming from one place and then they're going to pause that streaming, kind of like YouTube does. Or even if you watch a video on CNN, they'll pause the video and then they'll stream an ad in. And that's really coming from a different place.

Right. And so this is where we see the fundamental flaw in what they presented here is that recorded ads and the insertion process, how you record them. So is it the host, is it prerecorded by some other agency? Like how that happens or what the ad content itself is, is irrelevant to the process by which you insert them completely.

That's a great.

That's what they don't get. Right. And that's what we really wanted to make really clear here. Because, you know, there's companies like ours who have this ability to take any ad of any kind. Whether or not you as a host have recorded it or your sponsor has recorded it or, or whatever. We can take them in and Put them out, then pull them right back out at a moment's notice.

Yeah. Dynamically or you know, on demand.

Dynamically on demand across your entire library. Like, you know, it has nothing to do with the type of ad.

Right. The technology for delivering the ad. It's not limiting to what type of ad you create. And so that's the thing we want all you understand, because we have people on our platform and including us and others who are actually, you know, creating their own ads, you know, for their own future events or for their own coaching or training programs or whatever other call to action they had. But it's their own ads. But you still don't want to bake that into your episode.

Right. Because your episode's gonna live on for years. I mean, we just recorded 500th episode on WTFF and I can't even imagine if we were advertising for an event or something that happened early on. Like, I mean, how outdated would that be? It's irrelevant. And when you have irrelevant content, it hurts. When you have outdated content, it hurts the rest of the content you recorded because then it dates that. And you want to have timeless, binge able content.

Yeah. I think it calls into question the currentness or the relevant nature of what you talk about in your episode. If you've got an old ad.

Right.

So that just doesn't make sense. So the reality is, you know, you can record your own ads for your own events, they can be dynamically inserted, they can be, you know, changed on demand. You can run ads for a week, two weeks, a month, doesn't matter, and then change them out. So fine, but then that this, the idea, the other thing this article was also having you believe is that if you're going to have a dynamically inserted ad that is only going to be an ad that is prerecorded, you know, in a more, I guess as a more commercially produced spot, you know, maybe with its own music and with a special announcer or whatever. I mean, a highly ad agency produced ad, maybe. And that those are the only kind that you would dynamically insert and that you would only dynamically insert ads if you had a really huge number of downloads per month.

You know, and that's the other mistake, right? Exactly. Because that doesn't matter. In this case in which we like, you know, on POD ad, we are able to put ads across our entire library, our entire back catalog. So if we have a hundred thousand plays in a month, we get a hundred thousand listens on that advertisement instead of only the single episode count. And that's really the outdatedness of this article as well. But I really want to just step back a little bit because I think what they missed the point on, there are advantages and disadvantages to how you record advertisements with podcast audiences and how they perceive those ads. And there are benefits, advantages and disadvantages to the method in which you deliver those ads. So if you take each in isolation, and I think that's where we should head with our conversation here rather than debunk their article because it's not worth it.

Well, I think we already did.

I think we already did. So let's talk about host ads, ads or live endorsed ads. You can call them whatever you want. Endorsement ads when the host is speaking, the advertisement, the sponsorship, whatever it is that they're call to action. Call to action. Right. And let's talk about the advantage of that versus the sort of more marketing and advertisement traditional ad with music and other things that might be done. And we've done both.

Sure, we have done both. We've had advertisers pay us for a month period of time and put their ads across all the episodes that aired that month. And we did bake them in originally because from a technological perspective, that's all we could do.

Right.

And they were highly produced like by ad agency or internal advertising marketing department at a corporation.

Right, right. And so I think that the difference is, is that when you're endorsing something and it's not something that you use every day as a host, I think for me that that's where I drew the line personally from a hosting perspective is like it was easy for us to choose and say that yes, we would do a call to action, we live ad. And we did, we did our host recorded ad because we were users. So it made it a little more genuine, authentic. When we were talking about it, we were of course hitting their important points that they wanted to make, but we had relevant personal experience to discuss that with or to mention that in. And we treated it in a slight ad lib sense. We certainly didn't read a script and I think it worked better. I think it was a better response. And the click through rate was higher. And the call to action definitely got action. We had a 37% return on our advertisement. I don't think we saw less of an one because when we would throw to the highly produced ad, we did a personal throw. So we did a endorsement throw to that ad. And so I think, you know, if you get into those situations, you can do it either way where you're Saying, hey, you know, I really appreciate this sponsor. They're coming on, they'd like to tell you a little bit about this thing. Please give them some attention because they've given us some or they've, you know, made this show possible. And even if you just say something as simple as that, you're helping your sponsor out and making sure that their ad gets a little bit more attention and you're personalizing it for the audience. And I think that that's really the point is that your audience is my audience. I care about all of you out there. I care about you tremendously and making sure that you get value. And I'm not going to sell you out for ad dollars. It's not worth it. There's not enough ad dollars, especially early stages in an early episodes of a podcast, in the early days of a podcast, until you get to higher values of audience or higher numbers of downloads, it's not worth it to give away that audience on something that you don't think matters or is relevant to them. So we just don't choose to do it. But that's where we come in and say, though, hey, if we're telling you we like something, we've used it, it works, then I'm doing it not just because of ad dollars, I'm doing it in service. And I think audiences respond to it. And that's why I believe that podcast click through rates, podcasts conversion rates on advertisements are higher.

I agree with you there, Tracy. But I think there's another reality to even the more commercially produced ads is that again, audiences get very attached to their hosts, they like them or they wouldn' keep coming back and listening and they want them to keep providing more content. And so I think there is a reality that certainly podcast listeners don't mind listening to ads, regardless of what kind they are, even if they are not read by the host or hosts. And they don't mind listening to them because they know, hey, this is helping fund them continuing to do their podcast and continue to bring me this content new and fresh every week that I'm really enjoying listening. So you know what? I don't mind listening to that ad. Even podcast listeners in that mindset actually make them more receptive to whatever that commercially produced ad is pitching to them.

Right there, as Caltini calls it. Pre sued, pre suaded to listen to it. Not persuaded they're pre sued means they're set up to be more responsive to it.

And I think that they will in reality, you know, respond and patronize that advertiser more than they might through another medium. Now, I do think it's wise when, you know, the host of a podcast has the ability to choose or even has some editorial control in vetoing an advertiser that might advertise on their show. And you want even commercial advertisements to be relevant to your audience in the general sense. Like if you've got a show, it's about real estate investing, then I think advertisements from financial institutions might be a good fit for that. Right. But financial institution ad would probably not make sense on feed your brand.

No.

Right. So you don't want to get something so disconnected. You want something relevant because you obviously want to be offering something that would be of use or a value to your audience. Right.

And we have to think about this in terms of like, the difference is, is that their viewpoint is that of, especially the writer of this article. The viewpoint is of the advertiser side of things. Right. So all that they really care about is getting enough ears on those ads of the right type of people. They don't care about you and your brand and the audience you've built and you've worked so hard and the fact that you're doing all this, they just want to ride the wave. And so you have to be the control factor in that. And that's why I think that, you know, looking at it and saying, would I use this? Is this relevant? Is this in service? And then that makes the decision for you between baked in and dynamic, because I think you make that decision to say, hey, I'm going to put this in my episode and I'm going to do a throw to it. I'm going to do the live. It doesn't matter which way you do it again, we're still talking about that. But you're making a decision, and if you want to run one on the very front and the very end, like they do on YouTube, you have a detachment to it. And that's merely a, hey, this is funding the show. But I'm not endorsing this. There's a big difference there. And that's really where I say that dynamic insertion level, the ones that are like streaming insertion levels, they have a detachment to them that. And I don't think they get as much response.

I definitely think they don't get as much response. But I think the reality is what you said earlier was true, Tracy. I mean, I think the technology of whether you dynamically insert them or bake them in is really independent of the type of the ad and which type of ads are going to convert more, get more attention and all that sort of thing, because you can bake in or dynamically insert any of these. Now, I agree with you, though. If you're going to dynamically insert an ad across, you know, 50 different shows in order to get an aggregate number of ears on there, that's in the millions. Right. In a given week, you're probably not caring so much about a match between that ad and that audience. Right?

Right. And that's the way radio works. Like, I mean, that's why radio works the way it is, but. And it's why it's really has low conversion rate. Somebody's got to remember it, write it down, They've got to have heard it enough. It's got to have multiple impressions on you. But that's not the case when you're in midst of a podcast that you listen to regularly and do all of that. It's a lot more impressionable at the time that it happens. Especially stands out if you don't do a lot of ads. And so when you only do one ad per show, or maximum two, you know, it really stands out then if you're not over advertising.

Right. And of course, I mean, radio was more of a shotgun approach to advertising. Right. Because you've got all walks of life listening to a show now, maybe, or to the radio. And maybe at times there was a show on radio that you could reasonably predict has a certain kind of audience, but not to the level of podcasts. People are downloading and listening to podcasts because they want to. They're not just randomly running out on the airwaves.

There's nothing to do. So I just got this on in the background. Right.

It doesn't work like that. Your audience has to intentionally go and get it. So when you've got a relevant ad, there's going to be a higher conversion rate.

Right. I do want to just make it a little aside about the quality of the ads that you place. Keep them short, the ones that are short, and don't do a tremendous amount of interruption to the show. Or if you do a longer one, do them like, rarely do them like a special, you know, and so keep them short, keep them 30 seconds or less. Right. It's really important to do that because the audience is there to consume and you don't want them to get annoyed by these very long, wordy ads.

I agree. Especially, you know, for all those podfasters out there who are going to listen to many episodes in a row. You know, that's why we like the dynamic ad insertion, because you can run 115 or 20 second spot in one episode and then for the same company, a different spot, 15, 20 seconds in the next episodes. You can alternate them. And it's not, not as much repetition of the actual same ad, but it is repetition of the brand and the message or a call to action. And like you said earlier, Tracy, sometimes it takes multiple impressions of somebody listening to an ad before they will take action. Right.

And that's why, you know, sometimes when we'll record an ad, we'll do multiple versions of it and just save them. And we're like, hey, that one was pretty good. Let's do these three. And we'll rotate them in a dynamic sense. So you're just mixing it up a little bit, right?

And even if you're going to have a commercially produced ad, I actually, with the dynamic insertion, what we would do is record a little specific throw to it of us at the beginning of it, right. And then a transition sound back out of the end of it. So, you know, it actually makes more sense, you know, setting it up or in context. It's not just.

And you can always do a. Yeah, and you can always do that. You can always require your advertisers or I'd like a 15 second and a 30 second spot so they can take the ad and they just edit it. A lot of them do that, especially if you've got a professional ad group that knows what they're doing for audio ads. And you can make that a requirement so that you have something to mix it up with, that you can do those multiple. So that there isn't a lot of repetition of episodes in a row. Like that's kind of how we do it. We randomize it.

Yeah, absolutely. But, you know, the key though is of course, having a certain quantity level of plays. And in terms of our world, with the way, you know, our system works across all your episodes, it's on your monthly total plays across all episodes. Not just in a given single episode or only the new ones that air that month or the new ones that publish that month. But really, you know, 10 to 20,000 plays is a good place to start where you can get some good advertisers who want to reach your niche audience. And then as you grow from there, your options just become greater. You can really monetize it. And the options are becoming more and more as time goes on, as more marketing agencies, advertising agencies are targeting podcasts for advertising.

So, yeah, I mean, I think it's an old world advertising model that is looking at it in this digital eye, and they're not looking at it from, wow, what could you have done? What could you be doing differently? They're looking at, this is a system we have set up. How can we force fit it into podcasting? And that's where it's falling apart there. And that's why streaming is a lot easier. Dynamic insertion by streaming. And that's the way we want to differentiate it here. So let's talk a little advantages and disadvantages of doing them inside the episode and streaming on the front.

That's a good point. Okay, so.

Because that's all that streaming companies can do.

You're right. So although you might think the world is changing so much, where we have WI fi on planes and you can hardly get away from having a cell phone signal, although I still have problems even in our own darn neighborhood, you know, any. You would think, well, we're all connected. Our devices are connected all over the place, so why shouldn't everything be streaming? Well, believe it or not, we've actually done some surveys on this and read some stats on it, and still the vast majority of podcasts are actually downloaded and not streamed, meaning they're downloaded to your device, usually overnight, and then you are listening to them at a later time on your device whenever you want. And so the ads cannot be streamed from streaming services unless you have an active Internet connection and you're actually using a app that's intentionally streaming the ads. And so in that case, your podcast is being served as a file that's stored on a server somewhere, and it's being, you know, started and stopped, paused at times to then serve you an ad that's coming in live over the Internet from somewhere else.

Right. Those are the worst ones. I mean, many of the sort of streaming services just simply do it before your show starts and as your show ends. But the ones that are the worst ones are the ones who have authorization. I mean, because you put them on their platform, they have absolute. And they just stop. And you might be stopped mid sentence. It's terrible. There's no regard for your show and the timing of that. And it just annoys. I think that those are the ones at the end of the day, are the ones that lose the most listeners.

I agree. But what we did has one foot in sort of each camp.

Right. That's what Tom, when we were talking about POD ad. Right. Which POD ad is for those that are using our production services, are on our platform. It is the basis underneath our RSS Server. So it's our hosting platform. The hosting platform automatically has advertisement capability as a part of it. You subscribe to it, you pay for it, but it's a part of that service. It's there.

And in order to be compatible with absolutely every podcast listener out there, we decided, hey, we need to be compatible with apps and people that are going to download those podcasts and those that are also going to stream them. Because even conventional podcasts do get streamed from time to time, depending on the app you're using and the service you're listening through. But what you're streaming is a prerecorded MP3 file. At the end of the day, that's what a podcast is. That's what's distributed. So we came up with a way that, as a podcast host producer, using the POD ads system, you can predetermine specific locations in every episode where you want ads to go. You don't have to edit them and bake them in. You upload them separately to the system, but then you push a button and they are automatically put in all of your episodes in the correct place, right?

And we wanted to make sure that the podcaster, the host, because your brand matters, right? Your show matters, your audience matters to you, so you can have full control. We wanted it to be able that you could block out entire episodes that you just did not want to have advertisements on, that you could, you know, make it so that you had one or two or three spots that you didn't have a requirement, that you also didn't have wasted spots. Like, we think after the end of the show, is it just a wasted spot? Like, why even bother, right?

But then you push a button on our system, and the ads are automatically put into all those episodes, and then they are downloaded for those that download them, and they're streamed for those that streamed. It really doesn't matter which way people listen to them. But then you can run a campaign for a week, and then you can take all those ads out, just push a button and they're gone. Or you can run it for a month and then upload new ads that get replaced, and it never changes the original file name, it never changes your statistics. All those things continue to build, and so that you have all that accurate data for future advertisers to consider. So that's why it's sort of. I mean, we are dynamically inserting ads, but we're not doing it. Kind of like you notice on YouTube or Netflix or places like that, or.

Hulu, where you have no idea what's going to run on the front of your video and you have no control over it, and. And it doesn't matter to you. And that it also has limited viewership and click through. So you don't even get the high value from your show.

Right. It just gives you complete control. And the most important thing is, like we've said, you never have an old episode playing an old ad unless you want it to. Like Tracy said, you can exclude certain episodes from having new ads put into them if you want.

Right. And I also just want to add a side note that we define ad here, but that could be any announcement. It could be partnerships, it could be promos for your partners, your JVs, your alliances. It can be any of those things that an advertisement is not a strict jingle. Right. It's not like that kind of.

Well, that's a really good point.

Broader definition of it. We also do charity throws because you might want to get your audience accustomed to having a ad spot at all times. I would do it after 25 episodes. I don't usually recommend it before then. There might be special shows that an exception for. But if you wait till after 25 episodes and then you say, hey, I'd like to get my audience used to this. I'd also like to test out the conversion rate. Give your spot in donation, right. To an organization, a nonprofit, or, you know, just anything you support because you're endorsing that support of that. So go ahead and do that. Give a spot away and try it and see how it works.

That's a great way for you to serve and to contribute to others who could really use some free exposure. And also, like you said, Tracy, sort of get your audience used to the idea of listening to ads within your episode.

And also train yourself as a host, because if you're not used to doing a throw to ad ads, it can kind of mess you up a little bit. So it's just one of those things where it can also give you the experience of the expectation of. This is where I actually do want to put them in at all times. And I'm always going to do a throw. So this is a problem that we had. For instance, I'm just going to use an example. It's like we always say, and you hear it here on our show. Let's go straight to the interview. What if you didn't go straight to the interview and an ad interrupted that. Now you sound kind of, you know, like you didn't know what you were talking about. Right. And. Or, hey, you had no intention of it. And then you sold them out. Right. You know, could have that kind of effect. So either you have to then edit out you saying that and redo the insertion to the ad, or you just get used to saying, that's not my spot. I want to put my spot somewhere else. And I do want to go straight into the interviews. And that's kind of the decision we made. We like to go straight into our interviews, but it's just sort of our personal preference. But we had, we would have had to change our method for how we recorded if we hadn't made that decision.

Right. And instead we have a pre recorded intro to our shows with music. And we would run an ad right after that. And before we ever talk on that new episode, that's sort of where we decided to put it. If there's one up front and if there's one in. In the middle of the episode, you know, and we don't plan it necessarily when we're recording every episode. Instead we'll find a good place to pause. But in before the ad, either Tracy or I will say, well, and we'll be right back with the answer to that question right after a word from our sponsor or something like that. So you ask a question, then you pause before you get the answer you've thrown to the ad in the ad recording.

Right.

Not in your episode.

Not in your episode. Yeah. And another place that we also think is a really good spot too is if you do like we do and you do a post discussion after an interview, or you do a recap after the interview, a little summary after that. Right at the end of the interview to run the ad before you do the post discussion. And then you can always say, hey, we'll be right back after a sponsor after an ad from our sponsor or after our message from our sponsor with our discussion and our summary of what we thought of this episode.

Yeah, we'll be back with our final thoughts or whatever.

And so you're making a throw to specifically do that. And again, that goes on the ad itself, not on on. You don't have to plan that in, but it allows you to go back through your old episodes and be able to insert it at a spot that makes logical sense for you. Yeah, so I just wanted to give a few guidelines there.

You know, Tracy, I was having a discussion just this morning from when we were recording this podcast with one of our customers about our podcast ad insertion technology. And we were discussing using it in a little different way. They are not ready for paid Sponsors, but they do have their own events and they have different things that they offer, you know, their listeners, which really comes down to different calls to action.

Right?

And they were wondering about ab testing different calls to action and then recording, you know, the stats on, you know, which ones generate more response. And we were deciding that what we could do instead of putting an ad, you have your outro of the show. Usually with some things you say, hey, our website is here. Don't forget to go to itunes and give us a rating or review or whatever it is you're going to say in the exit to your show. And they were wanting to put a call to action in there, there. And they're saying, well, can we just record two different exits to the show? And instead of having that baked in, in the main MP3 file, we're going to serve that up like an ad at the end of the show. And the consumer, the podcast listener, would be none the wiser. They'd have no idea. And so you have, you know, especially for people that have more than one episode per week, they're thinking, hey, on the Monday episode, then we'll air this exit to the show with this call to action. And on the Wednesday episode, we'll do this call to. On the Wednesday episode, we'll do this call to action on this episode. And they can measure, they know how many people have listened to each episode because of the statistics, and they know how many people then took advantage of the call to action because they have a way to measure that. Now you're using this, you know, podcast insertion technology differently.

Right? And you can do that even in just what we were talking about, which is having, you know, mix of ads. So if you might have 30 seconds, 15 second spots, you can change the call to action or the code that they might go to in response to that. And so can put one, you know, code 15, code 30, whatever it is, you can give them whatever that number is or whatever that might be, you could change that up and you can mix that across all of your episodes as well. So you can even do that on a real specific ad. But I love that idea. I think that's great. I think it's a perfect way for them to decide whether or not their outro is even working for them, which is a great way.

Or is even that the right place to put it? I mean, maybe it's a call to action needs to be put somewhere more in the middle.

And that's where I'm a fan of, because I actually think it doesn't work. And the only reason I think that is because of I'm a pod faster and I'm a pod binge listener. So I'll listen to multiple episodes in a row. So as soon as I hit the first note of the intro music, I crash out of the episode and head into the next one. And many, many people do do that. So if you start to hear that, hey guys, you know, thanks for listening and you know, yada da da da, you'll automatically, you'll know because they always have a pattern, especially if it's pre recorded, which is why we never pre record and we don't do the same exact script in our end of our show. Every time. It always is different. And there's a reason why we do that is like as we go in to make sure that you, you know, find us on Facebook here and listen to the, you know, find the blog post there on our dot com. The way that we speak it, who speaks it, how it goes, how it flows right out of what the last thing we said. We make it ad hoc, ad lib, whatever you want to call it, we just do it because we don't want it to be consistent so that they drop out.

Yeah, I agree. Especially toward the end of an episode, you get the danger when people are listening to episode after episode. They definitely, oh, I've heard that. Okay, next. Yeah, they won't hear what's there.

They won't hear what's there. So that's why we're more big fan of calls to action a little bit sooner up in the episodes or right before the start of it, because people don't want to fast forward and then miss the opening. So those are better places for all of that. Well, anyway, guys, I hope that you all have gotten something out of this. We just really wanted to make you aware because there's a lot of new. It's not just our technology. There's a lot of other things going on in podcast advertisement that is way ahead of what most digital marketing agencies are even advising their clients right now. Everybody's just started dabbling. I mean, the last numbers I checked was like only 11% of marketing agencies were even recommending podcasting to their clients. And so, I mean, with the number of marketing agencies have been contacting us about our services and what we do, it's very, very, very clear to us that there are so many looking into it, but they do not have enough experience there yet. And so they can't possibly know what's going on. And this article that we started this whole podcast off is reflective of the lack of knowledge of what's actually happening.

Lack of knowledge, but also the great interest, the great desire, and really, I think that marketing agencies, advertising agencies are realizing they're behind the eight ball with the opportunity to reach people through podcasting. So the interest is growing. That 11% number is going up every month, and I think it's going to climb tremendously. So there's great opportunity and monetization to be had from doing it, but still, like we're talking about today, doing it in the right way, and that's really a good fit for your audience. That doesn't hurt the integrity of your show or the listenership. There are things to consider.

Consider, absolutely. So we hope that this episode has helped you get a little bit of understanding about how you might monetize your podcast through podcast advertising and what that might look like for you as you're thinking about your future of your podcast, whether or not you've started it. So if you haven't started it yet, you might want to go to one of our past episodes we had pretty recently about why you should start it now and get going because you're, you know, you're missing out on what is a growing market. Right. Right now.

Absolutely, yeah. Everybody, that's the number one question people ask me, is, oh, how soon should I start? And I was like, well, you should have started already. So there's no time like the problem.

You should have started already. Especially if you have this monetization plan and you want to take some advertisers and sponsorships or just advertise your own events and your own partners.

You're right. You're not going to be able to serve and it's not going to be able to serve you until you get started.

That's right. Well, thanks again for listening. We hope that you'll go to the blog post at FeedYourBrand Co and DYourBrand on Facebook. Facebook.

Thanks for listening, everybody. We'll talk to you next time. This has been Tom and Tracy on Feed.

You'd brand.

Sam.