The Secrets To Converting Your Charisma As A Host Into An Asset With Kim Seltzer of The Charisma Quotient Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority Magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all noise with the Binge Factor.

Hey everyone. Welcome to the Binge Factor. I'm Tracy Hazard and as always, I have a great new podcaster to introduce you to, but this is the one I'm really excited about. She and I got to have dinner together at Pod Fest. I just loved her energy. I hadn't even listened to her show, but it made me want to listen to it. So I was so excited when I knew she was going to come on the show because that means that I have a really good excuse to go listening to shows. And so as I've checked it out, I like there's some brilliant things going on here that you're just gonna absolutely love. And some brilliant advice because she's a little bit unusual. So I've got Kim Seltzer today. Her show is called the Charisma Quotient. Love that name, the Charisma Quotient. And she's a coach and she is using her podcast and she's styled it. It's strategic, it's got the right kind of value for it, but she's really using it to increase her coaching business. And that's exactly what she was talking at PodFest about about how to use a podcast to build a coaching business. So she's got an entire vat of knowledge and experience as a therapist. She's a certified style and confidence coach. She's a dating coach, a matchmaker. She has helped thousands of people find lasting love and connection. She has helping them attract business success, build valuable relationships. She uses her unique confidence makeover process which comes across on her show. You gotta listen to the way that she's styling her show because she's really using it constantly in her show. To serve. She uses an outside in approach And Kim has changed lives by changing their style, their emotional and social intelligence using her signature formula, the Charisma Quotient. She works on body language, first impressions, imaging and messaging and how it impacts attraction. She's a Los Angeles based expert. She travels the country helping people discover their confidence, their charisma and connection as a speaker and she speaks at the National Matchmaking Conferences, eharmony, Neutrogena, the Guild at Universal, and IG Date. And she's also a regular contributor to Huffington Post and DigitalRomance.com with appearances in Cosmopolitan, Oprah Magazine, Redbook, Reader's Digest, Ask Men, Fox News Magazine, Yahoo, Shine, and the Washington Examiner. She's been on tons of other podcasts, so she also has some experience being a guest. And she is the leading love expert on the traveling live dating show the Great Love Debate.

And the cable reality dating show the Romance. She is a love coach for the dating app Date Fit. Oh my gosh, look at all this stuff that she's been able to do. She's been podcasting since 2017 and her show has some really unique factors that we're really going to talk about today. It's what makes her bingeable, but it's also what drives her on air way the approach to content generation approach to her listeners that drives her to turning them into direct coaching clients. So I want you to take advice from Ken Seltzer. I want you to take advice from Ken Seltzer of the Charisma Quotient.

Kim, I'm so glad to get to talk to you in person again.

I know the last time I saw you we were sharing sushi at PodFest.

That's right. That's right.

I know.

I just love that that we got to meet in person. As I mentioned before, Kim and I met at PodFest, but we knew each other through a mutual acquaintance of ours, Scott Carson, and raved about you and I never got to see your original webinar that had been a part of his summit. And I was like, now I had to go back and do it. So I've gone back to watch it and I've like listened to some of your advice. I didn't get to catch your talk because we were kind of back to back one after the other at PodFest because it's insane there. But some of my clients listen to your talk and so I hope you'll share some of those with everybody here too. So some of your words of wisdom, but you had your. I think you just hit 100 episodes or so.

Yes, but a while ago now, I think 135.

Wow, that's great. Congratulations. I know. Doesn't that feel good when you.

I feel, I feel like I bird the baby and it's like. And it keeps growing. It's like every time I hit a new milestone, there's something also interesting that comes out of it. Much like watching a child grow Up.

That's right. There's always stages. I know. I absolutely love that about podcasting, too. So. But why just start it? Like, what made you start it 135 episodes ago?

Yeah. It's funny when I look back and I can't even believe I'm here. Right. And so back when I first started, before that, I was going on a ton of podcasts. I usually speak in person. I'm used to, like, getting feedback from people. I have a theater background. I used to do improv quite a bit. So I like. I love people and talking and all of that, but the whole podcast industry was really foreign to me. And actually, and this is a cute, funny story, I used to be quite a frequent flyer on a podcast called Art of Charm. I don't know if you know.

I know Art of Charm.

Yeah. Jordan Harbinger, and he's actually a dear friend of mine now, but I was almost like the Dr. Phil on art of Charm. And I would give the voice of reason, the therapist point of view, the woman point of view, as well as advice. And people kept emailing me, and they're like, I really like what you had to say, and you should have your own podcast. And I would laugh and chuckle and say, yeah, I should. And so I kept going on other people's podcast, and then nobody knows. I actually shared this podfest, and I will reveal it here. Jordan and I actually started a podcast on our own, and it was called Full Disclosure. And we actually went to a studio, and I don't even think the studio exists anymore. We have somewhere out there, 30 episodes, just he and I, where people would call in and we would coach them, and he would do, like, the guy version of advice, and I would do the girl version. And we thought it was super good. But then everything changed with his business, and then, yeah, I don't know know if the studio's there any longer, but still, it was at that point that I realized, wow, this is really powerful, because afterwards, these people who would call in would actually email me and say, kim, I really liked what you had to say. I wish that you had your own podcast. Or I like your coaching, you know, and so what's funny to me? And just a little backstory, like, I teach confidence, right. And charisma and how to connect and all of that stuff. But here I didn't feel confident enough to start on my own. And so. Right. And so we're always our own best teachers. And. And what happened to me is that a media company had gotten in touch with Me and they say, hey, you know, we want to represent you. And they were putting me out in other media stuff, but then they said, we're going to help you launch your podcast. I was like, ah. I was like so excited that somebody was actually going to do all the back end stuff, which I know. Like, I wish I knew you back then. You know, I would have been glad to hop on board then, but I needed the structure. I think one of the things that was hard for me, confidence wise, is that I am not really good with the tech stuff. I do not know or understand the back end of things at all. And I didn't know the structure of the podcast. I didn't know how to wrap my head around it. I knew how to talk, I knew how to give advice, I knew how to be fun and funny, but I didn't know just the format. So they helped put structure to it. And so that's where actually my podcast was born. And to be honest, I can't even believe I'm here 134 episodes later because I just kept doing what I was doing and I wasn't getting ahead of it. I just was focusing on a little bit at a time. And so that's really how it was born.

Well, you know, your structure is one of the things that I love the most about your show and I want to talk about that a little bit quick with everyone out there. So for those of you who haven't listened to her show yet, of course, it's called the Charisma Quotient, which I love the name. And so it really expresses who you are and what you're about and it also allows you to. It's got so much flexibility in the name. And I'm pointing this out because so often I hear show names and I'm like, that's why your show doesn't have a good listenership. Like, I'm just. It's in the name right there. But yours is the opposite of that. You've given yourself open flexibility with the name to have it be about the guest, not just about what you bring, but it also is about what you bring as a coach. So, like, you've left it kind of open ended so that whenever they listen, they don't really think that it's all about you. It's all about whatever this show is about today. So you've given yourself kind of open flexibility and openness to grow. You haven't limited that, which I really like as well. So those are some good reasons to give yourself this kind of like a really open ended name to your show and it's not named after your business and it's not named after you itself. So that's really, you know, I think a success factor.

Oh, thank you so much. That's a, that's great feedback and observation actually because when we were thinking about the name, it kind of spoke to also what I do because I do so many different things. I didn't want to be pigeonholed to just being one person like, oh, she's just a dating coach. Because I'm a therapist, I'm an image consultant. I'm a, I've been a matchmaker and I do this kind of holistic approach and help helping people outside and in. And so there were so many topics. Right. That could come out of that and charisma just seemed right because that is what I teach. But then there's so many little things.

Within that and that's the structure. Kim show. So everyone out there listening. So her show is structured. So it has actually, I'm gonna say you have three different types of episodes that you run. So you run episodes in which you're giving advice. You're sometimes taking questions that you read on air and then you answer them. You have topic based. So it's just you. And you're just talking. So those are some episodes. And then you have other episodes where you've got. You start. Which I really like the fact that you do this. You start with a little bit of your advisory sort of thing on a theme. And then you go into an interview and they tie together. And so you're interviewing someone who's out there. And then you have on air coaching, which is intimidating to a lot of people. First off, you know, they think that in your world people would be reluctant to go on air and talk about it, which they're not. They're not shy at all, I've noticed as I listen to them. But I think that's where your improv background has so served you well there because you don't know what people are going to say. So you have to like, you have to flex. You have to make it a show in addition to doing a good job coaching.

Oh, thank you. Yeah, no, and to me that's the fun part. I didn't want it to be so like canned and where it was like Q and A and have too much prep work. Like I will have either the coaching clients or experts asked me beforehand, hey, so what are we talking about? And I say, I don't know, I'm probably Going to talk a little bit about this, but let's just see what happens, you know, because I want it to feel like we're just sitting here chatting. And for the coaching clients, and it's funny that you said that they're not shy at all. At first, they're really nervous, you know, behind the scenes. But they realize after they get going, it's no different than a coaching call with me. Like, they even forget that they're on there.

I imagine that they do sometimes.

Yeah.

Yeah. So, you know, but that's. So her structure has built in, sort of a flexibility that shows different facets of how Kim works. And so you're getting to feel those different aspects of her, and she's getting to be broad in what she talks about, but it's still narrow in its focus for the audience that's attracted to it. And so she's got that going on for her. That is truly the success factor that she has going on about it. We'll talk about the binge factor later.

Yeah, bring it on.

So when you were working with the media company, did they help bring that to you, or did you bring that to them?

It was kind of a mix of both. Like, they're definitely. They provided media training and the actual aspect of talking into the microphone and the presentation skills and all of that, that's stuff that I didn't need as much. But what we kind of focused on with that is coming up with the different ideas for the episodes. But the truth is that they gave me kind of the building blocks or the foundation for it. But then I kind of started making it my own, and I figured out a rhythm and a pattern with it that just ended up working well.

And I think that's so important that you do that, because once it becomes you and not something that doesn't feel genuine to you, you're more likely to stick with it and make it to your 135 deficits. Right, exactly. Because it's hard to do something that doesn't feel right to you.

Yes. No, absolutely. And I just. I knew that I would get bored myself, like, listening to myself talk. So I'm like, I gotta bring other people in here. I gotta do something to mix it up, or I know I'm not gonna be motivated to, you know, pimp them out each week.

So you were talking about being a speaker and doing things like that before your podcast, but did it accelerate? Did you find a greater authority after having a podcast?

Oh, absolutely. You know, what just floored me was I couldn't it was hard to wrap my head around how far reach this was. So, you know, usually it's like when I speak, it's a concentrated, you know, room with, you know, people in it, or even virtual summits that I've done. So I have done those a ton of times. But the podcast, you having that microphone and speaking into it, and then having people from, you know, Saudi Arabia and Portugal, like, reach out and say, hey, your podcast is really big here. I, you know, it just. It touches me and to know that I'm helping people from all over the world. I mean, more than the authority factor, I think it's just the reachability factor that has been profound for me.

I think that was the same case for me when we first realized we were being listened to in Brazil and in South Africa, and they were getting a lot of value out of it. And when we. And they were the ones reaching out and asking questions more so than people in the U.S. i. I was shocked at that. But it made me also keep going. Right. Doesn't it give you a drive to keep going?

Oh, absolutely. And you know what's so fascinating is it also gives you a lot of material for more episodes. So the more people that I talk to from different countries and hearing the commonalities and the differences, what's happening with relationships and dating and all that also gives you content for future episodes. So that's also really powerful.

Yeah. So now you're used to being that kind of coach who's kind of keep keeping people moving, keeping them confident, breaking through fears, all of those things. There's a lot of fear going on right now in the world. Right. And what I loved about, like, looking at through your topics and all the things in your list of episodes is that you weren't really doing this sort of, I am going to say, overly trendy, hyped up, COVID 19 episodes. You were just saying to people, hey, you can still establish relationships, even with social distancing or even with physical distancing. And you just dove into, like, we've talked about this before, and we're gonna.

Be talking about it.

And I loved that kind of more calm approach to it. Did you think that through or was just. You were like, this is just who I am, and I'm just gonna keep doing what I do.

I didn't think it through. And to be honest, we were supposed to release a couple of different episodes with other experts before all this happened. And in my gut, it just didn't feel right. I kind of. I go with feeling. I'M very feeling based, obviously, and that's what I teach. But just like, what are people talking about? What. What's the flavor and the feeling of the environment right now? And that's just kind of what came to me, you know, I think right now I felt like my job was to lift everyone up and to wrap my arms around everybody because of this fear. In fact, I feel like the virus right now is fear more than anything else.

I agree with you.

Right. And so I wanted to find ways to give people that hope. So, yeah, I didn't think much through it other than just one day sitting down and be like, this is what I gotta pimp out.

This is what I'm gonna do today. I love that. I love that you're really. You're flexible about your show. You're not restrictive about it. You're saying, I've got to. I'm serving my audience first and foremost. And I. And that comes through in your show really clearly.

So before I get to my, like, five things where I'm gonna get your advice on everything, I'm gonna hit your binge ability factor. Usually I do it after, but I want to hit it now because I think it ties. So these are the three things that I think makes your show. Makes me want to listen to the entire catalog of shows. So it's super easy for a lot of people to come in and they go, oh, this is a great show. I really like this. I'll just listen and go forward. But it is a special show that gets you to go back to the beginning and listen to older episodes and keep going. Right? Has to have some special factors. And so one of the things that you do so, so well is you don't coach in a preachy way. Like you're. You're not. Like, we've talked about this, and this is what, you know, you do. And this is the lesson, right? You talk about it and you just. This is a recurring theme. And so you're very calm about it. And so it makes me have this, what I call open looping, right? Which is a technique you use on stage in other places, which makes me go, well, there's gotta be more content here. It's probably back in some of these old episodes. I better go back to the beginning and listen because I want to know all about this. And so you get me excited without forcing me and pushing me into those. Without being promo about it. Right? Promotional about it. And so that's a really great way that you do it is you will tie an interview you did. You'll tie a little mention to something you talked about in a prior week, but you do it in this nice, casual, dropping way, as if assuming that they're along in the conversation with you all the time anyway. And so it makes that intimacy between you and the audience your true binge ability factor. That you're just like, hey, we're here together, and there's stuff here and, you know, if you're interested, it's there, you know, and you're. You're dropping it like that without being promotional. And I think think that really expresses itself. The second part of your bingeability factor is that you are super personally interested in every person you talk to, whether it's your coaching client, you have your expert guest, your attention and interest level. It makes me want to find out more about the person and a deeper level. And it brings me right into the realm of the conversation. I feel like I'm sitting in the room with you. That's truly special.

Thank you for that feedback. That feels so good to be, like, reflected back.

Yeah.

I'm so glad. I'm so glad. Because, you know, this is the thing. It's like, when we listen to. That's what the binge factor here, my show is all about, is that making sure that people understand that there's some of these factors. They're never going to be for you. It's not right for you. But when you've got someone who's a wonderful coach on such a difficult subject like dating and relationships. Right. That's an intimate subject. Right. But who's built a show that has that intimacy level, it's a draw.

Right.

I guarantee you, you get a lot of clients.

I do, in fact, and we can talk about this later. But that's really how I've been building my business lately. It's all been coming from my podcast in a pretty organic way. And it's funny that that's why I love the fact that this is called the binge factor. Because just literally, I think it was about a week ago, somebody started the call with me. Cause I do these breakthrough calls right at the end. And that's how I kind of phone with them. And we. We talk about their dating life. And usually that turns into a coaching client. But there was this, like, long pause at the beginning of our conversation. I'm like, hello? And she said, oh, my God. Sorry. I just can't believe I'm talking to you. Like, I'm having a little bit of a girl crush. I'm like, oh, my God, like, she's like, no, you don't understand. I am bingeing, binging your episodes like Netflix. And it was like, when I heard that, it. It shook me. I was like, really? I'm like, well, I said, oh, thank you. And you have to understand, it's more. It's actually really strange for me to be just talking in a microphone by myself, not knowing anybody who's out there. So the fact that I'm talking to you means so much. I said, so, thank you.

And, you know, that's really interesting because you say that, because I just saw in the news last night a pastor right here in Orange County, Saddleback, he put pictures of. Of his parishioners on the backs of the chairs in front of him, even though he's livestreaming, so that he could visualize them sitting in front of him so he could remember who his audience was. Because you can get very impersonal quickly behind a microphone, behind a camera, right. When you're all by yourself and you forget that there's audience members out there. And so when you can put a name or a face to them, all of a sudden it changes the dynamic of how you speak, and you discover that because you do it in person and it feels that way. But he was doing it by putting the image so that he would be looking out. He'd go, I'm speaking to the Smith family, or I'm speaking to this family, because I know what they're going through. And so it was helping him be in the moment. And I thought, okay, there are other ways to do this in a virtual world.

Yes. Yes. Oh, my gosh, that's brilliant, actually.

It really is. So I do these five things where I ask everybody the best ways to. And I'm going to preface the first one. The best way to get great guests.

Yes.

I'm going to ask you to answer it a little bit differently, because I'm sure you. You have probably very similar answers to how you get your expert guests, but how you get your on air coaching to come on air, I think that's a. People would want to know. How do I get someone to want to be hot seated?

Well, I do it in various ways. And actually, you know, over the last two years, I've tried different things. Right. So the first way is that I will get current clients to come on. So people who already know like, and trust me, and they want just an extra coaching session. So that's an easy thing. So anybody who has a current client base to just draw upon those people Even if you haven't talked to them in a while, like, just checking in with them and saying, hey, how are you? Love to have you come on and just, you know, talk about how you're doing kind of thing. The other thing is I've actually used my breakthrough calls to get people to come on. So if I can't convert them into a client, I'll say, hey, you know, what do you think about coming onto my show? And I'll give you a free coaching call. Right.

It's free on air.

Right.

So they get a benefit.

Exactly. So they're benefiting. And then. And a couple times, actually, that's another way of converting them, because then they'll come on, they'll get another call from me, and then by the end, they're like, oh, my gosh, I need more.

There's benefit there, right?

Yeah. And then they want the binge factor of the coach. So then the third thing, and this is something kind of unique about what I've been doing lately, is I do these episodes called where are they Now? And for anybody who does speaking, you'll probably know this format where you have a success panel come up and you talk about what worked for them and where were they before and where are they now? And so I'm happy to say most of my clients have success after I coach with them. And so, you know, each person's success is different, but by the end, they're so excited. I say, hey, you know, I'd love to. For you to come on the show and share just some inspirational thoughts and moments of how your life has changed. And they're more than happy to do it. Right.

Because they want to pay it forward. Right. That's it. They're at that level, right?

Totally, totally. So those are the, you know, couple ways. Sometimes I'll throw out just a call to action on social media, like, hey, anyone want a free coaching call? And come on the podcast. I think Facebook groups is probably a better target market for that because it's a little more intimate than just like kind of throwing it out there to the world. So for me, that's what's been successful in getting people on.

Oh, wonderful. Well, that's great advice. And then do you just. I'm going to ask this technical question because I think some people would want to know that. Do you have them sign a release?

No.

You should. You should. I'm going to say that right now. Add a release.

That's a really. Oh, wow. That's really good advice. I didn't even Think about that. Yeah, I haven't up until now. And I think because, you know, most of them are just. They're just happy to be there, but you're right, I should.

You can have a really simple one in your. In your, like, calendar booking. So you could just have this simple, like, I accept. And so I think you can go back and check mine out that I made you fill out, because you did say yes, even though you may not even realize it. It's super simple. But it just does help at least add that. So, yeah, you might want to do that. I did recommend it to someone who just asked me about hot seating last week, so.

Oh, brilliant. Yeah. Because we did. I did that in my speaking gigs. I would have them sign a release. You're right. You're right. Yeah.

So, okay, so the second one is how to increase listeners. Have you. Do you do something active to increase listeners?

You know, that's. That's one area I totally look for people like you on, because right now it's just been really. It's been organic. And I'm happy to say that it's. It's just like the steady growth that keeps happening, you know, each month. I'm not doing anything specifically on the back end to grow it. I do it more or less in just, like, maybe programs that I'm in, like a funnel that people go through once they sign up for something, and then it says, hey, check out my podcast. Going on other people's podcasts is always a good way. And in fact, I've been told probably the best way for growth. But, yeah, always looking for new ideas. I'm sure you have some ninja strategies.

I think that's the most common answer to, like, this is like, what other ideas do you have? Like, is like switching it around and asking me the question. So. Well, that's why we have the show, because we're always looking for new ideas, and sometimes I find great ones. But most often, I think that is this one section is the most troublesome for everyone. Like, they're always looking for more, and how do I get more? And we're always looking for new ways, too. Right?

So I know. Well, and what's interesting is I think sometimes you get caught up in the numbers, right? Especially if you are talking amongst podcasters and you. Again, it's that confidence thing, because then people start talking numbers and comparing numbers. But the truth is, and at least if you're in an industry like mine, the number numbers isn't what I'm focused on. It's more about the listenership and the dedication of my listeners, because those are the people who want the coaching who are like really binging, as you call the binge factor. And so for me, it's just the dedication and the authenticity of the listeners mean more to me than the numbers.

I agree. Vanity metrics versus actual conversionary metrics. So I love that. That's really good. Now producing in a professional way. So you got help in the beginning, but what do you do ongoing to keep your professional production level up?

You know, I've been so lucky. So the. The media company that I worked with, I'm not doing much with them any longer, but the woman who ended up producing the show in the beginning just decided to keep with me as almost like a pet project. And she's been a doll, so she's been my producer. And they just keep editing it and uploading it it to Libsyn and getting it out there. So it's been amazing for me, especially because that was the part that was really hard.

If you had lost that all of a sudden, you'd be like, ah, oh, no. Totally worrying all in the tech again instead of in the content and your listenership. Right.

Yeah, exactly.

And I realize that that might not always be there. So I think it is important to always think about just who other players could be always looking for other people that can help with stuff like that because, yeah, I mean, people might not always be there and you always have to have, I think, a party.

You know, you're pointing out a really good, big risk to an independent, like someone who's small, who's doing it right now. We have had a lot of people call us to take over production because they're independent, have their kids at home now, and they can't do the load. They can't handle the load or the speed or some of those things right now. So keep that in mind that you. You should always keep your ears. Ears open for a backup plan, even if you're really happy with it, because you don't know what's going to happen and you don't want a disruption to something that's been doing so well for you.

And now that I know you, Tracy, I just may be calling you.

Yeah, your show's doing great the way it is, so don't mess with a good thing unless you really need to. So wonderful. Well, I appreciate that, but. Okay, so we started to talk a little bit about this part, but encouraging engagement, do you actually try to spur that engagement? You're talking a little bit about Facebook groups and other things. But how do you get them to talk you?

Yeah, so this is kind of a ninja thing that I actually taught at PodFest.

Yeah. I was hoping we were going to get to this part.

Yeah, yeah. I was going to say I'll share some secrets. One is that when I have a topic, I'm very strategic about it. You know, it's usually a topic that I hear on the breakthrough calls that people are struggling with. So it's much like copywriting, where you're looking for the pain point, so to speak, and then talking about it. So I always think about a topic and whether that's with an expert, whether that's with one of the coaching clients that goes on with me or just a solo, it's being very. I'm intentional in that. Now, at the end, I'm always making sure that my call to action speaks to that topic. So it's not general.

You're trying to keep it focused on the intention of what you want to discuss.

Right. And so, like, one of my episodes was, you know, the top five fears that prevent you from finding love. And so.

So that sounds like a great article title.

Right?

You're already thinking that ahead of time.

Totally. And, Tracy, that's the thing. Like, I should be taking all of these and making them blogs. And that's probably the next thing I need to do because I used to blog quite a bit. Now I'm putting all my energy into the podcast. But then I'll take, you know, one of the fears that I talked about. Like, maybe it's, you know, fear of abandonment. And then I'll put it to my call to action at the end. So if you're having any fears around having the abandonment issues or whatever, the thing that I'm talking about, then click this and you can sign up for a free call with me. So.

I try to tie in what I'm talking about. The other thing is always being mindful of the experts that I bring on. I'm also kind of strategic. I try not to put people on who do exactly what I do. I like it to be more complimentary. And with that, I'd like. And you kind of pointed this out. I like to start with a little. I call sermon or speech in the beginning. So I set the tone so that I'm the authority talking. So whatever they're adding, it's adding value to what I already am the authority of.

So do you record that after you interview them or before?

Oh, no, Right. When they're on with me.

Oh, they're on. So they hear it.

Oh, they hear it, they hear it.

So you're, like, really setting the tone. That is really an interesting model. So a lot of times I do the interview and then I'll go back and do my beginning. So they didn't hear it. And that's what we've just done here for all of those out here. You're getting a little meta here about how we're creating our show here. But I just jumped right in with Kim, so she didn't hear me introduce her. And part of the reason I do that is because sometimes things come up in our conversation where I didn't know about them, and it would have made a difference as to why you want to listen to the episode. So that's why I choose to do it that way. But I like your method because you're setting the tone for how the conversation's going to go, and that's, in a sense, already prepping them for the call without having to do it ahead time of. Of time.

I equate it to almost like steering the boat a little, because it can get really rocky if no one's in charge, especially when you have other experts coming in. And I just find that when it's just a free for all, like, if you have a really strong expert, they'll kind of take over, and then maybe it's not even a subject that's your audience. So that's the thing. Like, I'll bring business people and talk, and I can relate anything to relationships. And that's what's funny, is, like, money and love, it's all the same. You know, business skills and dates are also, you know, synonymous. So the thing that I like to do is always tie in what we're talking about to dating and relationships. And if I leave it just kind of loosey goosey and just see what happens, I find that they'll just go off on a tangent with what they already know. So I like to bring it back and say, no, this is how we're tying everything in. And they get that when they hear my speech in the beginning.

No, that's a wonderful tip. So on. Aside from encouraging engagement, though, she's controlling the show, which I love. Well, let's go to money and love, because the last question that I have, the last best way, is the best way you found to monetize your show, and I suspect it's in your client base.

It's 100% of my client base. So that's. That's actually what my subject was at podfest is how to build a coaching business through podcasting. I don't have. And just, you know, full disclosure, I don't have sponsorships. I don't really do affiliate marketing either, although I'm looking to do that. And I'm so open to all of that. I just know what I know. And so that's where I started.

Well, it would be a shame for you to have sponsors, I think, in your show, because you, you spent. Yes. Because you spent so much time building this authority. Now, that doesn't mean that occasionally something, an affiliate model, something where, you know it's of high value. Like, I don't have a problem. If I found a really useful social media program that was going to get you listeners, I would, I would add that to my show as an affiliate. Because, I mean, I honestly, I don't care about affiliates. So I would just tell you about it and send you there.

Right.

I wouldn't care about the money back. But if it adds value to the listenership and they're going to get something really high value at it and it's going to create a success factor or something I don't do, that's the only time it's. And because you've established such high value and authority in yourself, you'd be giving that away and devaluing it by sponsorship.

It's so interesting you said that, because I thought about that and I wondered. But so many people are preaching sponsorship and it is a great way for you to get passive income. But I think you're right. I think more maybe in the coaching realm, having that affiliate partners that just kind of fall into the same theme but don't compete with you is probably a better way to go.

Well, and I think at the end of the day, it builds that trust factor with your audience. You're not selling them stuff that you haven't, you know, you haven't changed that. The trust factor is all in. You're genuine, you're just giving. And if you want to work with me, you can. Like, there's ways.

Right.

And so it leaves it at that level. So I think that's why your monetization probably is way up in terms of converting into content clients. Right. Because you're not giving away all of that all the time and you're not devaluing with that sort of sponsor model. I think that sometimes we look at the numbers wrong. Right. You were talking about vanity metrics and numbers before. Right. If we look at our numbers wrong and we say, okay, it's costing me 500 bucks a month to produce my show. Like, I need to recoup the 500 bucks. And you're not looking at the fact that I get a client who generates $2,000 for me every single month, at least one out of my show.

Whoa.

I am recouping my costs. We're not looking at it from that perspective. We treat it as not a linear thing. We treat it as this random thing.

Right. And you know, another thing that's been really interesting also is that talking about monetization, it's helped me convert people who also were on the fence with coaching and also has helped me prevent refunds the podcast just alone. So. So for instance, if I'm like, God, this was about a month ago.

Added value is what you're saying.

Yeah, yeah, yeah, yeah. A month ago, there was a guy who was on the fence to do coaching with me. I said, look, think about it. Because I knew. And I. And the think about it thing is never a good idea. I'm not saying. But in this case, I knew I had to let him do that just based on who he was. And I said, in the meantime, I want you to listen to these episodes of my podcast if you haven't. And I gave him target specific episodes that had to do with his pain points. And he emailed me three days later and said, I'm in. I listened to your podcast. I'm in. I love that. You know, it was doing the selling for me almost. And then in terms of the refund thing, you know, sometimes people get cold feet after they purchase, you know, a large amount with you, and I will give them homework to listen to the podcast episodes so that they feel like I'm still there with them. Them, so that they don't get scared.

Yeah, well, wonderful. Now, you know, this is a thing that I think a lot of podcasters don't do. They don't participate in the podcast community. And now you did. You're at podfast, you're. You're giving a talk at podfest, but you don't sell podcasting services. So, you know what, how have you gained from doing that? What have you gained and how has it helped you?

Oh, that's such a good question. And I actually was wondering that. I'm like, God, I'm going to PodFest and I'm talking and I'm not this, like, business podcaster. But what it did for me, again, it had to do with my confidence and visibility and just getting people to know my show and also the community. I just That's. I love community and I think it's so important and I feel like we can all help each other. And just the connections that I made there was tremendous. And when you're able to speak just people, you're more visible so you're able to meet other cool people. So that for me, me was what was valuable.

Yeah. You know, I think it puts also you being on other podcasts, less transactional and more relationship building too for all of you. So I think that there's also a case for that. But I mean, I think that if you, you've set up your show and it was a while ago and maybe you didn't even. You used a partner to help you set it up. You don't know what's going on in how things are working today. And if, if I'm doing something right or I could be doing more or I could be doing something different. Right.

So true. I learned so much. I mean, I met you, like, it was great and I learned so much from you. Yeah.

I've like listed notes in my phone of the various, like little tidbits and things. I'm like, oh, that's a cool thing. Maybe I should check that out and try that for my clients and then tell them all about it. Right. Like, I was like, that's a great hack idea. Like, you know, so even I who like do this all the time with 350 clients, like, you know, it's like, oh no, I get ideas. And so it is important to be open minded about that. So we sometimes get into our mindset and, you know, and I think it's going to get harder again. Right. Is this event worth it for me?

Right.

Am I going to get clients out of it? But sometimes we have to go and learn too.

Well, there's different kinds of value. I think that's the biggest mistake people make is they get what we see this in dating too. You get too target specific on one person or one thing or one goal. You always have to look at everything as an opportunity. And what can you learn and get? Like those golden nuggets as you were describing from different things. It could be just that one little note that changes your whole tactic and the way that you're approaching podcasting. So yeah, I think that openness is key.

Well, so if someone has a coaching business and they're thinking about starting a podcast, so they're brand new to this, they haven't started yet, what's your advice for them?

First would get really kind of pull in and think about what your mission is, you know, who's your targeted audience? Who do you like to help? What kinds of presenting problems do they have? What fears go on, you know, figuring out the pain points and then also thinking about stories that they could relate to when it comes to coaching in particular. Well, also just with podcasting in general, I think understanding what other people are going through, so they really have a feeling that you understand it. You get it. You've worked with clients who. Who are also in the same boat. They're going to want to hire you, they're going to want to listen to you. You know, the worst thing you could do is just to put out a bun of, like, information out there that's not congruent with who you are or what you teach or who your clients are. And then the storytelling aspect, I think, is really key. And you and I were just talking too, like, well, if there's a story, like, let's talk about it. Because stories, that's what becomes relatable. It's not just like talking into somebody's ear. It's like, how can you have a conversation? And most coaches are pretty good at that. Like, they're good listeners, but sometimes they're not as good as talkers.

Yeah, this is not a lecture.

Yes, exactly. Right. It's just more about listening and chatting and telling stories and making it also a little entertaining. Like, that's the other thing, I think that dry stuff, and especially the coaching world, it can get really boring.

Well, your improv has served you well, that's for sure.

Thanks, Tracy.

Well, Kim, I'm so glad to have you on the show. Seltzer style. I love that forwarding URL, by the way. Cause it's way less complicated than your normal URL. Seltzer style.

Just.

I mean, that is an awesome URL that you've got there. And so definitely love that and the charisma quotient. I just love your name to your show. So all of you aspiring coaches, all of you existing coaches out there, podcasters, check out Kim's show. It airs every week. She's got great styling going on in this, the way she's developed her show. She's got great binge factor. So you definitely have to check it out and refer it to other people and invite Kim to be on your show if she's the right fit for you. Because don't forget podcast swapping, one of the great ways for you all to increase your listenerships together. So, Kim Seltzer, thank you so much for being on the show. I really appreciate it.

Oh, thank you so much for having me. It was an honor and truly so much fun talking to you.

Well, everyone, I'll be back next time with another Binge Factor. Let me know if you have some great podcasters you love out there or if you're a podcaster who's got 25 episodes episodes or more and you'd like to be on my show. And let's talk about your success factor and get a little psychoanalysis onto your binge factor. So I'm Tracy Hasett. I'll be back next time with another Binge Factor. Thanks so much for listening.

You've been listening to the Binge Factor Podcast. For more information on podcasting and videocasting success tips and tactics, please go to the Binge Factor.

And be sure to listen to our other show for podcasters called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.