Top 10 Certified Hacks to Boost Conversion Rates While Driving Traffic and Conversion To Your Podcast Site

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere. Now join podcast producer Tom Hazard and Inc. Columnist Tracy Hazard as they share easy content building formulas and smart cut secrets proven to fuel hundreds of blogs, podcasts and brands with bingeable original content. Join the conversation on how to get your message out to the world. Be original, be heard. Promote with power and purpose. Feed your brand.

Hey everyone, this is Tracy and Tom on feed your brand and we are bringing you our, like, I don't know if I'm going to call it maybe slightly schizophrenic all over there, kind of notes that I have from traffic and conversion, but it kind of felt like that. It felt like being constantly distracted by Squirrel, right? I mean, it was like, oh, that's really cool. Oh, I want to go to that one.

And you know what? Actually in one of the keynotes that I attended that you didn't, this major, I don't remember her name, but this major person who has high connections at Facebook gives this keynote and something happened to her on stage and she went, squirrel. You know, she actually said squirrel because somehow she got distracted. But anyway, we got to try to paint a mental picture for those of you that have never been to trafficking conversion. Now, I know, I happen to know a few of our listeners were there. Were there because we saw them there and that was a lot of fun. But this is, I think the. I would call preeminent, the biggest and best trade show conference, whatever for anybody in the digital marketing space.

But it's also like overwhelmingly crazy. So it's not for everyone like that. Well, yeah, so this is like gigantic and distracting. So if you're all over there with what you're doing, it may not help you. It may like feed the addiction.

Well, so There was over 6,000 people there at this venue, which was at the Marriott right on the harbor in San Diego, which is a big venue and can handle 6,000 people, but barely. I think the density, it was really at its capacity. It kind of felt like the Consumer Electronics show in Las Vegas in terms of the density and volume of people in the space watching seminars and attending things. Although that is a much, much bigger convention. But in terms of the density, that's what it felt.

And they ran out of space in many of the breakout sessions and they sh. The room. I missed a talk. I wanted to because I was like a couple minutes late walking up.

Well, and that's legit because the fire marshal in San Diego was there and rooms have capacities and they planned for it. There were always at least four or five different seminars, lectures, whatever keynotes going on at one time. So you had to pick and choose. I think There was like 107 sessions, and the only amount you could have ever possibly gone to was about 25 or six of them.

Yeah.

And so Tracy and I hardly saw each other for three days because we're each going to different ones, trying to absorb as much information as we could.

Right. And I very, very quickly, you women out there will. Will empathize with this. But I very, very quickly switched my flip flops, like, after the first hour because I realized how far everything was. And you were walking from one side to the other to back again, and that was. Yeah. Too much. So flip flops, it was.

Yeah. They have two towers there at the.

Marriott, all over the place. Yeah.

You got your exercise. You definitely burned some calories. You got in your 10,000 steps each day.

Yeah. I wish I had had my new watch because it keeps yelling at me when I sit down for too long. But I would have been curious as to finding out how much exercise I actually did over those couple of days. But it. It was amazing and there was some great talks. But what I really found which was most interesting is. So we've been doing this a while. So in both podcasting, blogging, like authority site building. You want to talk about it from the website side? So we've been doing this about three years. Probably almost four.

Yeah, four.

Almost four years. And so. And I'd been blogging before that. So like, we'. You know, I had a previous blog, old school blog. Yeah. So I mean, it's not. It's not being aware of what's going on in the industry or what was going on or how the power of it, or how to passive income podcast or how to passive income blog. And doing all those things was certainly something I was up on all throughout that time period and are right now. So one of the things that I really found was that there's a. Actually it was a little bit old. So, like, the information that they're giving presentations on is maybe about a year old in terms of its actual, like, how it was working or what was. But that's good because it means that they have case studies, they've proven it. It's not just this new trendy idea of what's going on. So it's not. I'm going to say it's not cutting edge, which is good. It means it's working. And so that's what I think was was really good. I think I had sort of expected it to be more of like these really edgy digital marketers who are out there trying to like you know, day traders like day traders, like and, and some of it is that don't think there was some of it is that.

Some element of that. I think there were a few lect definitely talking about tips and tricks and hacks which they even admit aren't going to work long term. You had maybe a 9 to 12 month window of using some of those tips and tricks and then you know, they weren't going to be that advantageous anymore or even when it came to certain types of Facebook marketing. And there's a lot to be debated in all this, but certain types of Facebook marketing involving Facebook messenger and that was one of the big things you heard over and over again. Facebook Messenger, Facebook Messenger. And there were was a lot of really good seminars that actually walked you through the process, showed you specifically and tactically the steps to create a funnel, a sales funnel that's almost entirely within Facebook Messenger. And this is a big trend. And the advertising cost in order to reach those people is incredibly cheap right now on Facebook. And that's another thing they were saying is not going to be the case 12 months from now.

Yeah. So I mean I think they had a nice balance of like these are the things that are working. They're good principles of email marketing or of web blogging or of whatever that might be podcasting. I didn't really attend those sessions. You did.

I did, yeah.

But I found the couple that I did go to, especially the e commerce ones that I went to to about Amazon selling and other things. Very out of date though. Those were very out of date. The principles of how it works were there but, but the metrics and the, and how. And how much business you can do and where it's going are we're really out of date. And in some respects I was, I wanted to jump up and go no, don't do it like it was. It's a little disingenuous. And so that's where you start to risk it and really wonder when you're in the ones where the algorithm is really shift and you have someone up there teaching you because they can't do anymore. Like that's the ones that I worry about. And there wasn't a whole ton of those. There were a few though and more on the E commerce side than anything else.

Well, and I sat in on one session that was about creating content for your website. But it was definitely all about old school blogging and there wasn't much for me to learn there. It was more of a 101 if you were, you know, a writer who's wanting to create more content. And so there were a couple things like that where I. Okay, those are the ones where I didn't stay for the whole thing. I stepped out and then I went to see some of the exhibitors, check out some of the things going on there, or just generally got involved in business networking. That was so, to me, this trafficking, conversion is an incredible show. Information overload. If you partook of everything that you could. But there was valuable information there. I actually got enough valuable information in the first day that more than justified the cost of the ticket. And it's not a cheap ticket.

No, it's kind of pricey. But it was really worth it in terms of the amount of content and the amount of exposure to things in one short period of time that you could do. You take a whole lot of courses and listen to a whole lot of podcasts and blogs and not be able to filter through as quickly as you could in that right space. But, you know, I think there were a couple of things that I found were the most fascinating. One is that they haven't caught up to the model of what we're doing ourselves in terms of smoothing out and making content generation easier. They're still following like, hey, we're an SEO guy, or we're a podcast guy, or they stay in their silos a little bit and they aren't looking at it from a broader perspective of how to, like, do all of it faster and more smoothly. And I think that's one of the things that we brought to our process and we bring, and we're sharing with you on here, is ways at which to make it much more in your business instead of the business about doing that particular marketing technique.

I would agree with that. For me, traffic and conversion confirmed. We are absolutely on the right track and still on the leading edge of content creation to market and grow your business. That's not a trick or a hack. It's not gaming the system. It's fundamental, it's valuable, and it continues to pay off. But we did get to experience and learn a lot of other things to make what we're doing maybe even better, which was fun.

Yeah. So some of the things that it confirmed for me were that the sweet spot of content generation is 26 pieces a month, which we've actually known that it's around 25, 26 pieces. A month. And that those are all types of different content. They don't all have to be podcasts, they don't all have to be long tail blog posts. They don't all have to be that. But if you can generate 26 different touch points essentially with your audience in different ways, that's the sweet spot of content generation. So some should be visual, some should be video, some should be podcast, some should be blog posts. And when you split that up and you look at that, that's, you know, more than one a day. So more than one weekday. So you've got to really be prolific about this and committed to it. And that's really where I think when you're these guys at this, you know, heavy digital marketing. And digital marketing is your business.

Yeah. Like if you're an agency, which I think was. The majority of attendees were like different agencies that do digital marketing in general.

Right. And do it for clients or, you know, whatever that style of it is. Like when you're not that and you're trying to operate and run a real business underneath that and you have a different business model, that is what makes you money and not the content itself. This is a really hard thing to achieve. And that's how we approached it. When we looked at it and said, okay, we see that this is the magic number. And I'm competing against these digital marketing people who are doing this at other businesses and who are bigger brands who have teams who do this for them. Right. Who pay companies to do this. And how am I supposed to compete against that when I don't have time to do 26 pieces of content in a month? And that's where you and I looked at it and we said, this is not working for us. Let's find another model and streamline the process.

And that's became podcasting your way to blogs. Yeah.

Brandcasting, which became brandcasters and brandcasting. And so anyway, but this validated that for me. The other thing that it validated is that absolutely what we are doing with the long blog posts, with blog posting properly from your podcast, from the voice, it's the voice that's working, it's the length that's working, it's the natural SEO and not crammed SEO that's working. And so many of the digital marketing groups and the content generation groups have been dropping like flies all of their content generation companies that do blog posts in Romania or 400 and 600 word posts for five bucks and that kind of thing. They're just dropping them because they don't work. It's a waste of money. It's not getting what they're trying to do. The other number that I thought was really, really interesting is that there was this kind of moving 30 to 32%. And so this was the number which makes me really question it. But it was saying basically like the email marketing Guy said, oh, 30 to 32% of your business should come from email. The Facebook guy says, 30 to 32% should come from your Facebook. The Pinterest woman said 30 to 32% of your traffic. So that's where I really question. It's like all in your s silo. And I think that we should. You should approach it differently. And this is what I was saying. I think that 30 to 32% of whatever you are most comfortable in, whatever really you are your core self, in whatever resonates with you and matches with your audience. If you're not doing a third of your conversion from that piece, you're spending too much time on it.

That's a great.

So that's what I took away from it, rather than this number that, oh, you should have 32% of like, I hate email. I hate email. I think it just doesn't work in today's world. And I can see how writing the right email and in certain industries it could work, but I just don't really. It's not for me. So for me to get mine working up to 30% would be crazy. Like, I would have to put so much energy, effort and money into it to get a team to put build it and do it. It just doesn't make sense. But when I can do it here in podcasting and easily convert, we convert about 37% in our podcasting, right? I know I'm in my sweet spot. I know I'm in the right place for me. And we also do around 30%. It varies, but we can do even higher from Google traffic. So we also have a high conversion over there because we're really comfortable in blogs. So that's the majority of our traffic is coming in there and a more majority of our conversion. And I feel really comfortable in those two places that I'm up on it. I'm on the edge, I'm doing what's right there. And this sort of validated that for me. So now it's like, okay, so now what do I do with that other third? Right. This is where I want to have some experimental things going on and where going to traffic and conversion has given me some ideas about what we might experiment with. And I think some of the biggest areas, because we have a really great graphics team, we should be experimenting more on the graphical side of things, doing more infographics and more Pinterest. And that's the experiment I'd like to be running in the next couple of months.

Right now, Pinterest and Instagram were actually really shown at traffic and conversion to be incredibly highly used and I would say highly beneficial, meaning that there seems to be a great return on investment for creating content on those platforms. If your audience would tend to frequent those platforms, you can have some very effective marketing. And I agree even, you know, from podcasting and we have a few, you know, new clients that are using Pinterest in a bigger way. And so I think that's a trend.

Yeah. And so we're going to bring you some new information about Pinterest and what's going on there and how it works, and we'll bring you some experts on about that in a future episode. That's definitely one of the areas. Of course, Facebook Live is another area which we do it. We just don't do enough of it. And that, that's an expansion that we know and we have recognized internally. We have to make it an effort for. But here's the thing. It's like when you go to approach something, it's good to get the techniques, learn how you should do it, what you should do. And there's some great things. And we have an upcoming expert who's going to talk about Facebook Live in an episode within the next couple of weeks. And so we're, you know, we're, we're going to be bringing you those of people we've learned from or we've modeled after. But the issue is how do you fit it into your schedule? How do you make something new a part of your marketing and smooth part of how you're working on an everyday basis. And that's what hasn't been smooth for us. It's like we got, I don't know, I think I got pinged like six times from Alexandra saying you need to be go live. You're at the show, go live. Right. And so it took us until the third day to take enough a break and go live. And so that's really, you know, it's not a part of your core thinking. It's not a part of your sort of habit. And the way that you process it doesn't work so well. Now, Scott Carson, who is the there with us, is amazing, and he's constantly on Facebook Live Facebook live in the events and doing a little, I see him in the corner over at the noise, doing his own little notes to his note closers and you know, I love it and I. But it's a part of who he is and he's better at it. So we have to make that concerted effort to insert it into our process.

Because it is really the future. I mean, video content, it was reinforced video content on Facebook is what you need to do if you're going to get any kind of organic reach there on Facebook. I mean it is what a lot of digital marketers are focused on. And I went through a couple of these, very informative, technically detailed in terms of really showing you tactics and how to do something. And they let you download the slides, you know, as long as you attended where you would be taught. All right, if you're gonna market on Facebook properly, you're gonna create a series of nine videos and there are, you know, series is of three and they're all like 30 seconds to 90 seconds long. They're not very long videos and they're for different purposes and you're going to split test them and you see which ones resonate. And it's this whole process that these digital marketing agencies go through that I'm thinking I definitely can't do that myself if I'm going to get it. I'd have to make that my full time job if I'm going to figure out how to do that. So it's great to learn about it and understand some things about it and appreciate the value of it. But, but for us to execute ourselves wasn't practical. But it does reinforce, like you were saying, Tracy, we gotta go on Facebook Live more, especially when we're at events like that because that is gonna get a lot of organic push out bigger reach. And I A shout out to our previous episode, our guest, Dustin Matthews. If you have gone to the feed your brand Facebook page at all and see the live stream we did on day three of traffic and conversion, you'll see that Dustin, is it photobombed or video bombed us?

He I, I joked and said whatever you do, don't call it live bombing because that sound so, so yeah, my.

Gosh, yeah, we'll get the police, they'll.

Shut us down on Facebook.

But it was, it was the equivalent of a photobomb on a live stream video. It was really funny, but it just, there was, that's the other thing that was fun about it. If you're in, you know, business networking circles at all. And you attended this show, there were people that you knew who were there. And that was fun too.

Yeah. So, hey, I was thinking let's end this episode with the top five sort of hack tips, like the stuff that's a little smaller, easier to do that you heard while you were there. And I'll do my top five.

The top five, the hack tips.

You said the hack kind of tips. Something that's simple and easy to execute but that might increase traffic or conversion.

Oh, my goodness. I don't. I wasn't prepared for that. You just threw that at me. I would say, well, definitely create as much content as you can possibly justify. That was reinforced over and over again. You've got to be a content creator or at least have people creating content on your behalf. It's not a question of should I? It's you have to and figure out a way to do it. So pick your poison as to whatever is the easiest way to do it. Go ahead.

Okay, so then I'll go with mine. So you should separate content and commerce sites. You should actually break them up separately. So thinking about like the example was a large site like l', Oreal, which can inarguably sell tons of beauty products because they have an audience for it. Their e commerce is completely separated from their blog and video and photo, which is actually called beauty.com, which is a great URL. So they keep them separated. Now you know that L' Oreal runs it and sponsors it while you're there, but the sites are totally separated and so separating content in commerce. I thought that was a great tip.

Okay, cool. All right, so another one. I am going to go into the Facebook messenger world for this one and there is a lot you can do yourself or if you have a good assistant, especially one who's maybe a millennial or very techie on your team. There are systems that are very what appear to be very easy to use. Much less complicated than infusionsoft, where you can create an auto response sales funnel that's tailored to be a more of a conversational marketing effort within Facebook messenger that is all the rage in digital marketing right now. And I'll tell you a tip why. One of the reasons it is is because right now Facebook messenger messages get opened at a rate of 96%. Compare that to email open rates that are like 1/10 of that. And the conversion rates on Facebook messenger funnels, calls to actions to click through are north of 25%. Whereas in email that's down at like, you know, one and a half, 2%. So there are lots of other pros and cons, and I know Tracy's already.

I've already got my hand up going.

But I don't want you to rain on my parade.

No, I'm not going to rain on your parade. I'm just going to be like, this is one of those hacks that will be gone. Because the minute that your inbox of your messenger bot gets inundated with messages that are badly done and it will happen, the conversions will start to drop. So your opportunity is right now.

I agree the noise will get in the way and ruin it at some point, but right now, if you're an early entrant and one of these. And I'll have a link to it in the blog post@feedyourbrand.co. but one of these tools is called Manichat and there are a lot of these other sort of chatbots.

Many.

I think it's Manny.

I thought it was M A N y Many. Many. So you chat with many.

All right. But I was in the seminar and they called it Manichat, even though it sounds like it's maybe spelled like Manychat. I don't know. It's legit. So I was actually really blown away by these things and the numbers and the case studies are incredible as to why this is working now. But I agree, everybody's gonna. Every digital marketing agency is gonna get hooked on this Facebook messenger drug and it will get overdone here at some point, but I think Facebook messenger is going to be much, much bigger here in the next month as a tool for marketing.

Absolutely. Okay, so my next one. YouTube video. So being cautious about this idea of lots of Facebook Live, make sure you save your videos and put them out onto YouTube and then insert them in your blog posts. And here's why.

Well, that's. What. Don't we always tell our people to put them.

We do, but not many people. They sort of leave them native into Facebook or, you know, or put them directly into. Like Facebook tries to encourage you to put it directly directly into your blog with a. With a share that way, don't do it because your website is getting ranked by Google, not by Facebook.

Absolutely.

And Google owns YouTube.

Yes.

So you want your. So here's the thing, though. A blog post will rank faster if it has a YouTube video in it. It won't stay there, but it'll get to the first page quicker. But long term, it's the long blog post. So that will last. And we'll keep it on the first page or keep it wherever it does end up ranking. But the video can help catapult you there quicker. So if want a quick hit of being noticed, especially if you're hitting a hot trendy topic, put a YouTube video into it.

Fantastic.

Fast way to do it. Take your Facebook live and put it on YouTube, right?

Absolutely.

So that's my second of top five.

Awesome. My next one's gonna show you one of the values of a exhibitor at the show. That there is value. I gotta tell you, at first when I got to this show I thought with all these seminars, who the heck is gonna have time to visit all these trade show booths and check out what's there?

And there was a lot of them.

There were a lot of them. But I ended up having some time to get, get at least to see what I thought was important and get to some of them. And one of them especially when you got.

I got locked out of a presentation that happened.

That's really unfortunate. But anyway, one of them is proposify. And this is a very interesting cloud based service. If you have a business where you send invoices to close people and you know, at times we do that, we create PDF invoices and send them to people and they can link to our shopping cart cart and close them. But if you use this service which is pretty inexpensive on a monthly basis, very inexpensive, you can create all your proposals and in through this system that still can get emailed to your customers and communicated the what normal way you would. The difference is it gives you active data where you know when somebody opened up your proposal and maybe you thought a lead was kind of cold and then a month later it'll actually inform you when they open up the proposal again. And so you can know, oh, I'm on their mind, go and call them back and close them, you know. So anyway, I don't know everything about it. There's a lot I'm still, you know, researching on this and I'm. I'm not completely gung ho in recommending it yet, but I found it very interesting and I'm going to be checking it out.

Yeah, yeah. And also I think there was something else about the integrations that it has to you know, do so many things like integrate with QuickBooks or integrate with what you might be using for your, your CRM. So like infusionsoft or any of those things. It has lots of integrations and was pretty. So I was impressed by that too. I agree with you.

Yeah. And integrates with your merchant account system They're. They're doing more and more integrations for exactly that, too. Accepting credit cards directly from in there. So, anyway, I thought that was interesting.

Yeah. Yeah. So my next one. I thought this tip was brilliant. If you really, really are having trouble competing against something that's really saturated or like, really has a lot of people, like, vying for that top position, and you're an author. Author. If you take your entire book, your entire ebook, and you put it in one single post, one power post, it is likely to outrank all of the others and be very, very hard for them to compete against that and outrank you because you're talking about tens of thousands of words depending on how long your book is. And that is how some of the power pages are really holding spots.

Oh, that's great.

So if it's. Especially if it's an older book, why not?

You know, I did attend some of the seminars where the speaker was a podcaster I intended, one from John Lee Dumas and one from Pat Flynn. Now, these guys come from a little bit different school of thought. I mean, we're doing a lot of the same things, and we agree on most things, I think. But these guys are doing passive income podcasting. It's sort of podcasting for podcasting sake. And that's a whole nother subject that I really don't want to burn a lot of time on right now. Now. But they did have each had some really good tips in terms of different ways you can structure episodes, podcast episodes. And I'm going to review a bunch of those, and I think we're going to make a different episode out of that. But I will say that one of the things that I think is underdone is to podcast on location. And I don't recommend it for a newbie, but there's definite opportunities to, you know, sort of invigorate your audience with some fresh content, maybe from a trade show, like maybe next year we should do it at Trafficking conversion. But you could do it, you know, whatever business sector you're in, go and do some actual live sort of on the street type of recording that's applicable to your subject matter. And it is a nice change of pace for a podcast. So, you know, that may not even be the best tip, but to me, that's just me saying, you know what, guys? There's a whole nother episode at some point on suggestions for different ways to structure your episodes that I will bring to you. And from a lot of things that, you know, I was exposed to and learned At Traffic and Conversion.

Wow, that was really interesting. I look forward to, like, hearing those comparisons because I wasn't in that.

Well, I really look forward to it. Well, that's a whole episode on its own, and I can't do it all, but it's a little, little bit of a tease. But we'll bring it to you.

Okay. My next one's really simple. So we were talking about dates on podcasts and blog post episodes in a recent webinar. Yeah, yeah. And so we were talking about having dates is a little bit old school in your podcast, having your episode numbers and things like that. But sometimes that information is really good and valuable and you don't want to completely, like, do a new episode because nothing's really, you know, maybe there's a minor change or something's changed. One of the ways to do it is to change just in the title. So it might have an old date to it. That's okay. It might be last year's January 2017. And instead, in parentheses put updated 2018. So put it at the end of the post title. And now people won't be bothered by the fact that it is an older date, but you haven't lost the power equity of the position of that post on the first page of Google, especially if it's there. So it's a great way for you to just add an update to it. And you can physically go up and update and edit it, but by changing the date on it, you sort of destroy the SEO power. So now you're keeping it back at its original and exciting people in that, hey, there's new information here. So they're more likely to click it.

Wow.

And that's an easy one.

Very cool. I'm going to give another tip learned from this trafficking conversion tip that's a little unconventional. It's not an actual something I learned at that show, but realizing that when you have a big show of 6,000 people, there are local meetups in that town that you can go to that are directly related to whatever your business is. And so there was a podcast meetup on Wednesday night. Tuesday night. Tuesday night, yeah. There was a podcast meetup locally in San Diego tied in with this event. And that was a tremendous networking opportunity. Great way to get together. There was a lot of people that showed up for this and crammed into.

A really small bar.

Yeah, yeah. But still, it was well worth going to making, you know, new relationships and other contacts that are going to be beneficial. And there was even an informal, not a really published meetup. But I want to shout out to Nicole Holland. One of the highlights of the trip was a dinner that I was able to attend. Tracy, you had some other business meeting. I forget you had to attend, but it was about, oh, at least a dozen people just met up at a restaurant who are, you know, all connected in some way. When I got there, I think I knew two people before and had wonderful conversations, made some great friends.

What's Nicole's business called?

It's called the Business Building Rockstar show and hashtag BBRShow. And that's if you want to look for her anywhere on social media, that's how you would find her. And really I've really enjoyed, you know, getting to spend a little more time with her. Although I have to admit I felt bad by the end of the night because there were so many people to talk to there and we talked to so many people. Nicole and I did spend some time talking, getting to know each other better, but it certainly wasn't like a whole dinner worth Right. By the time you were done because, you know, all these wonderful, interesting people to meet. And I built some very, I think valuable and what will be lasting relationships there that are going to be great for business. So really, I think the other, the tip isn't really specific about traffic and conversion, but when there's so much traffic conversion, you can use other ways to try to convert it right there in person. And, and that's why it's non stop all day and all night long.

Yeah, I'm gonna just qualify that. It's not my, it's not my next tip, but I'm gonna qualify that. I think the podcast, the podcast meetup missed the point because they did not capture the people that showed up. They didn't get our name, our information, and they're a podcast event company.

Yeah.

And to have not gotten that was a huge miss for them. You should at least have some kind of hey, checking at the door kind of thing. And they missed out on doing that and that I think, you know, don't do that. You were all sitting down at dinner. You had an opportunity to like, oh, here, who's here?

Well, and actually it was the dinner was like musical chairs the whole night. It really was because we all were sitting different places, pulling up chairs at the end of the tables, all this stuff and. But it was, it was well worth going. I'm really glad I did. Thank you, Nicole, for making that happen. And I really enjoyed meeting, you know, all of you. If any of you others listening were there and you know, I have your cards, I'm sure, and I look forward to keeping in touch with you. So that was. I had a great time. It was a lot of fun in San Diego.

Well, it's hard to follow that up. But my last one, our last tip, our last hot little tip is reformat your emails for the mobile devices. 92% of emails are checked on the phone. Why? I mean, you have the ability to check that in mailchimp or whatever service you're using. Go with the mobile first model and check it mobile first.

Good point.

You know, we build it on our computer so we think, oh, the computer matters, but it doesn't for the people who are checking it. So this is an easy fix. You can change your template. You can look at it that way. Every single one of those mail programs have something to be able to do it. And it's a really easy fix for you to switch it up.

Very interesting. You know, this was our first time at Traffic and Conversion. I had never been there before and I wanted to go as much to experience it as to get things out of it. It's very interesting seeing you're definitely much more technical. You got your list of these key things you want to tell people, and I'm a little more about the experience. About it. Well, not just excitement, but the experience. And I mean, I did get incredibly valuable stuff out of it and I. You did too. Was worth going. And I think I'll go next year. But I think it'll be a different experience next year because I won't be like a deer caught in headlights. Like, what is this? How do I figure this out? How do I get the most out of it? And you know, it'll be a little easier for me, I think, next year.

So if you were at traffic and conversion and we missed you, send us a message on Facebook, edyourbrand or on the blog post at FutureBrand Co and let us know what you learned. I'd love to hear what you know, you what your takeaways were and how valuable it's been or how you've even applied it since you've been back.

Yeah, absolutely. And that's something we can keep talking about off and on, definitely in upcoming episodes. I'd love that. That'd be great. Well, definitely. And check out that video. Go to feed you'd brand Facebook page and check out the video bomb photo.

Be careful saying that.

No, hey, it's not a podcast. I think we're okay. All right, well, hey, thanks for listening, everybody. We'll be back next week with another great interview and hopefully another great short subject like this.

This.

This has been Tom and Tracy on feed.

You'd.

Sam.