Tracy Hazzard Talks Product Design And Failing Forward With eZWay.tv From CEO Space

Hey guys. Awesome. Another, another awesome interview for CEO Spaces here at Saddleback. This is easy with tv, Easy way broadcasting. And I'm gonna do the interview like this.

No, I wouldn't be surprised as your.

Husband'S like, what is he doing? No. All right, so you were one of the judges on the panel and this was the dolphin tank. What do you think about that? It's kind of cool, huh?

You know, I think it's great because my daughter, dolphins are super smart and everybody loves them. So it's way better than being a shark.

They're also protectors.

That's right. So, you know, I think it's really great because nothing that I like more than to be a mentor, I really want to help people. So the more people I can help and this opportunity is a great way to do it in a group coaching method, definitely.

So let's talk a little bit about you. From what I heard on the introduction, amazing, professional, stupendous, beautiful designer type person branding and stuff like that.

So yeah, so I am a product design and development specialist who specializes in mass retail markets. So anything that you buy at mass retail, except for food, I might have had a hand in. I'm a ghost designer. I'm behind the scenes in a brand that is cool.

So you guys are kind of like Shark Tank because you got the one beautiful blonde lady that specializes in the product and the QRC and all that stuff and you're kind of like her.

Well, we do that, but what we're not out in front. Our brands are out in front and the products sell themselves. Behind the scenes are making sure that they're uber successful. I mean, we don't have time to get it wrong because if you get a chance to be on a shelf, you gotta sell hundreds of thousands, if not millions of units. You've gotta get it right.

Exactly.

Can't get it wrong.

It's funny that you use the word Uber because one of our affiliates is one of the companies that took Uber public, actually. Alright, so you are.

The Yoda of the design, behind the scenes branding.

That's right.

Okay, okay. So today has been all about inspiring the youth, inspiring entrepreneurs. And, and I commend you because you are really good at actually giving them positive advice with constructive.

Criticism. It's been a long night.

You know what I mean?

Constructive criticism.

Criticism. Thank you.

You know what? I went to art school. I went to Rhode Island School design. I went through critique. Yes, critique every day as a part of that. So I understand the importance of it in making yourself better. But there's nothing stronger than successful failure. So when you fail at something, if it's just a pitch there, learning from that and moving on, you're going to be so much better than if you just got it right the first time. I know that sounds crazy, but failure is a bigger driver and a better improvement process.

Failure is just a stepping stone.

That's right. So that's what we try to do every day. We try to make successful failure happen as early and as safely in the process as possible. Before you spent millions of dollars. Get it wrong at the beginning, and then you can refine it and make it successful, and you learn from those mistakes.

Okay, Now, I think congratulations is an order. And I almost want to say, like, everybody here in the crowd and bring everybody into it, but I'm not going to do that yet. But I've heard that you're contributing now to Inc. Magazine.

Yes, I write it.

That's awesome. That's a big deal. Can we be best friends? I want to call the.

It's actually really interesting how it happened. Someone heard me give a speech about makers making profits, so helping entrepreneurs who make things be more successful. And so they said they really want to focus on innovation. And they started a whole new section to their magazine, and they invited a whole bunch of new writers to start a column. So my columns are called By Design, and it's really about success by design.

Did you just say success by Design?

I did.

Do you know a lady by the name of Shelley Hunt?

I don't.

She's the owner of Success is by Design. She's the founder of Women of Global Change. She's actually. Bernie helped put her together. Like, she's one of the CEO space people. She was just given a lifetime achievement award by President Obama. She's one of my partners. So I'm hearing that. I'm like, hey, Shelly, how you doing?

I gotta write a column about her.

Yes, you do. I'll tell you what. You hook me up, I'll hook you up with her.

That sounds great. Absolutely. So, yeah, it's about innovation and success by design and all those steps you have to take.

That is amazing. I love it. And how old were you when you got started? I know you never asked a woman her age, but when you got started and you started going down this path, I was 20. What do you think that moment was that started you down this path?

You know, when I graduated from college, I went down to South Carolina and interviewed for the biggest textile company in the world. I have a textile design degree. If my jacket isn't an indicator and they trained me to be a leader, that's exactly what they did. So they didn't bring me in and say, you're just going to be a designer, make pretty patterns and do that. They sent me through leadership program and at that moment I realized that that was my calling, that that's really what I wanted to do more than design.

I want to tie all the time.

We'll hook you up.

All right, so go ahead and promote yourself website and tell everybody how everybody can get ahold of you and get one of those cool ties.

So you can reach me at HazDesign and it's H A Z-Z--E-S-I-N.com or on social media anywhere. But we also have a podcast which is kind of fun called WTFF, which stands for what the FFF. And FFF is fused filament fabrication or 3D printing.

Okay.

It's just such a weird, niche, fun thing. But if you wanted to know anything, anything about the new technology of 3D printing, we're the people.

I love it. That's. That's really unique and different. And you know me, guys, I'm a networker. She's my new best friend. We're gonna be hanging out together. And so if you want to get to her any of the awesome interviews we do, you can text the letters E and Z to the numbers 21777. And then if you are a member with our app, you can actually connect with her directly. And I'll tell you how real soon. It's actually, we're a platform that helps get to other platforms and connect.

That's fantastic.

Would you mind talking to some of our fans if they wanted to talk to you?

Absolutely. No. No problem at all.

Love accessible people, don't you?

Yeah, absolutely.

So you are so cute. Thank you so much. I appreciate the interview.

Thank you so much.

Easy Way Broadcasting guys. Easy Way tv. And your name one more time, Tracy Hazard. Tracy Hazard. Make sure you guys go towards her success. Success of the design. I'm gonna definitely make sure we connect you with Shelly CEO Space. Thank you so much, guys. Tune in to EasyWayBroadcasting.com and we will catch you guys real soon. This was a short interview, but it was also no.

Okay.

Alright, guys, catch you later.

Hi, I'm Tracy Hazzard of HAS Design and I accelerate business growth through tactical product design and development. And I do it the easy way.

I wrote it Easy Way. Life is hard. I roll it Easy way Life is hard I roll it Easy way Life is hard that's why I roll it Anyway, everybody stand up for easy Working hard in Hollywood Got many celebrities ready on deck Cali love, that's what's good we doing work the easy way what can I say? Carolina, yeah, the California maybe now we never lose, never stop.