What You Should Know About Podcast Branding Before Starting a Podcast from the Co-Hosts of The Secret Life of Weddings Podcast

Wish you were one of those influencers with raving fans who binge on your every word, consume all your content, buy everything you have to sell, and demand even more. Then stay tuned while Authority magazine columnist and buzzfeed contributor Tracy Hazzard shares strategies, tips and tactics from top videocasters, podcasters, authors, and social influencers on creating that bingeable factor. Now let's join Tracy as she explores how to rise above all noise with the binge factor.

Hey, Traci Hazard here on feed, you'd brand center of influence. And I am talking with two really amazing podcasters, Lisa Mark and Rebecca Loser, and they are of the Secret Life of Weddings. Isn't that a cool name for a podcast? I totally love that. And we're going to talk today about what makes them a center of influence in weddings, why they decided to start their podcast, and so many things about how they've managed to grow it over time here. So, so welcome, ladies.

Thank you.

Thank you.

Tell me a little bit about your background. Have you guys been wedding planning? What have you been doing that made you decide that this was worth podcasting about?

Rebecca, I'll let you tell our background a little bit or story.

Well, yes, we're both professional wedding photographers. Lisa has transitioned out now, but I'm still currently doing it. And because of that, we know a lot of behind the scenes of going on in weddings.

Yeah, there's lots of stuff to dish about. I understand. My sister in law is a wedding planner and we started a podcast for her way back when, only she got too busy to do it because she was still planning. But it was called the Wedding Confessional and some of the stories, I was like, oh my gosh, like, please don't let that happen at my daughter's wedding.

Yes, it gets pretty crazy. And we have our own stories as well, which we haven't really dived into quite yet, but we will eventually. I'm sure you should.

We've told a couple and honestly, now that I've left the industry, there might be some more coming out.

Yeah, you're not as dependent on it. You can dish some more. I love that. So how long have you two been podcasting out?

About a year and a half now.

And how many episodes have you done?

We just recorded our 93rd.

Ooh, you're almost to a hundred. Do you have big 100 plans?

Yeah, we're getting drunk. Yes.

I love it.

Isn't that how most of those scary wedding things happen, though?

Yes. Luckily, we have no wedding planning to do that night, so it's totally fine. We actually have a very active fans group online and that's going to be one of the things we get to talk about a little bit later with you. But it was so funny because the other day I woke up and there was a vote being like, does anybody want to bring Drunk Lisa back for episode 100? And everybody's just like voting, yes. Yes. Yes. Yes. Definitely yes.

So evidently you've done that before on a certain episode.

There's been a couple in about a hundred episodes that I had. Some things were said. Drunk Lisa is a bit of a character, so it's rare, but she does come out to party and apparently I've been overvoted that she's coming out. So what am I going to do? Am I going to say no?

Nah, I love it. Let your fans decide. So what made you two decide that a podcast was the right thing for you?

Rebecca, do you want to tell our story of how we came up with the podcast? Because that's probably the best way to explain what we do.

Yeah, sure. So Lisa and I have known each other for quite a few years now, and a lot of the times I'll come out and help her out on shoots. And this one particular one, she asked me to help her shoot and needless to say, quite a bit went wrong and I was treated fairly, poorly.

I wasn't there.

No, not by Lisa. Not even her client. It was someone else in the family. And so she took me out to dinner to apologize profusely for how poorly it went. And we started talking, which we often did, talk about things that had gone on at weddings we've shot. And I think we were talking about my favorite murder and how that's a podcast. And we were like, we should make this a podcast. And yeah, sure enough, it was born.

Yeah. We said, nobody ever talks about the stuff that goes wrong. Yeah, right.

Yeah. That is exactly why Lara and I had thought. And Lara Hazard is the. My sister in law who is the wedding planner, had thought that, like, no one tells that and you learn more from your mistakes than you do from your successes. So why wouldn't somebody want to talk about something that's about failures and mistakes?

Right. We want it to be real because everything was too. We didn't. Like, we were getting a little cynical. We've been in the wedding photography industry for 10, 11 years and we were just like, everything's so freaking perfect in magazines. It all has to be perfect all the time. Well, that's not how it happens. And we're going to share it. And vendors also, like us, couldn't share their stories, and now they're sending us their stories anonymously. Brides and grooms are. Everybody is. So it's been really therapeutic for people to be able to put all this out and hear it on the show. And also having the podcast allows us to do it anonymously. Kind of be that proxy for people to, I don't know, live vicariously through the show and release their stories out into the world. Yeah.

Yeah, I love that. So has some interesting things happened to you because of having a podcast?

Yes. Well, we did get to go to Florida. Himalaya flew us down to Pod Fest, which was really amazing.

Interesting. So you got to hang out with a lot of other podcasters.

We did. We also have an interview with Kevin Smith coming up probably in the fall.

Ooh.

I went after him hard on Twitter.

He was so sweet. So we had another comedian named Jonathan Torrance, who's Canadian, and he's fabulous. He's best known for the show Trailer Park Boys. He plays J Rock, which is one of the characters. He's got a podcast as well. So we just tweeted at him and said, will you come on the show and tell us a little bit about your wedding and things like that and just tell stories with us? Because he's a comedian, he's hilarious, and he did. Now, it turns out Kevin Smith, I found out, is a huge fan of a show that he writes on called Letter Kenny Problems. It's Canadian comedy show. And I was going after Kevin Smith. I was doing some creative videos and tweeting them at them, and Kevin was liking them, so I knew he was seeing them. Now, Kevin Smith is actually a wedding officiant. Not many people know that. So he's done some very interesting weddings. He's also got married on Skywalker Ranch, which is. George Lucas owns that ranch. While he was mixing the audio, I think for Chasing Amy or Dogma. So anyway, he's got all these great stories, so we wanted to go after him to get on the show. So I had the balls to ask Jonathan Torrance to ask Kevin Smith to come on our show, because I knew he respected him.

Why not?

Yeah. So I just, on the fly, asked him. He did it. And then I tweeted the video at him with the podcast audio of Jonathan Torrance asking him to come on our show. And Kevin retweeted it and said, okay, let's do it.

Well, I had seen just recently a interview, and I'm gonna have to remember who it Was he was being interviewed by. Could have been Trevor Noah or Stephen Colbert or something like that. Right. And he was being interviewed and basically admitted to his daughter that he showed up for his first date with his wife with, like, his hockey jersey on and shorts, and his daughter's answer was, and mom married you. Like, it was like that. So you'll have to find that clip because it was hilarious. And he has a really interesting and funny relationship with his daughter, which I found just fascinating. So I cannot even imagine what her poor wedding is going to be like someday. So what's some of the funniest things that you've either talked about on the show or that happened to you on the show as you were trying to record?

Oh, my goodness.

Okay.

Super random thing that happened is I. It's kind of silly, but I like adding interesting people to my LinkedIn. So you add people and you're just like, they're never gonna add me back. Well, during a recording, Dave Coulier added me back on LinkedIn, so.

So you're like, cool.

Oh, yeah. And I put it in the podcast. Cause we're a very chatty podcast. Like, we like to have fun. I was like, oh, my God, the weirdest, strangest thing. And it's amazing. He just added me back on LinkedIn, so that was fun. And then we actually just had an incredible story. Rebecca, can you please give the gist of what the story you just told me on our episode we just recorded.

On 93, so our listener actually wrote it in and titled it Game of Thrones Esque Wedding. And the connection was, if you've seen Game of Thrones, you know that one of the characters is actually sleeping with her brother.

No spoilers. I haven't watched it yet.

And yeah, I won't tell you what character.

I think it happens in episode one, so most people are pretty good.

Yeah. So she wrote in a story how she went to a wedding with her boyfriend, and she was looking for the bathroom, and she stumbled upon the groom making out with someone. And during speeches, the maid of honor was speaking, and it was the maid of honor that she realized was making out with the groom, and it was his sister.

Ooh.

Ooh.

Yeah.

That is a big.

Wow.

That would be quite a reveal, huh?

Yeah, that's probably the most cringy story we've had.

There's also a little more dirty details to it, but we don't dare share them on your show.

Well, they won't make it in the article either way.

Sure.

The authority will go, that doesn't sound like something we should say. Well, what about some mistakes you made when you were first recording, first getting started? We want some podcasts, new podcasters to.

Learn from you too.

Did you make some mistakes and learn some lessons early on?

Yeah, probably mostly to do with just audio quality and things like that. Like, we had never done a podcast. We were just like, how do you even start? Which I think is most people right, but done is better than perfect in this world. And I think it's really important that you just sort of at some point, get your ducks in a row, get some basic equipment, learn a little bit about what you're doing, but then you just have to jump in and learn as you go. The first episode, the audio, I think it was like, had one channel, you know what I mean? It was all on one side or the other side. Like, I screwed it up that way. And I do the editing. That's part of my job. Rebecca takes care of the stories. So I just had to learn how to do the audio mastering. And also we were recording in this big open room and with all this extra noise, and we were like, wow, this doesn't sound very good. We should probably change it.

So, listeners, what you can't see is it looks like they've created tents for themselves. There's like cool blankets and comforters and stuff surrounding them. So they've created forts. So a podcast fort. I love it. That's the first one I've ever seen. I've seen some people in their closets before podcasting with me and interviewing, but I've never seen anyone in a fort. And I love it. My girls would think that's crazy fun.

Exactly. Exactly. It's our little igloos.

Yeah, exactly. Wonderful. Good choice because your sound sounds great and I can see from your equipment you didn't over buy, which is the next mistake most people made. They buy really expensive equipment and it actually has crappier sound, like it's worse. And people don't understand that it's because they're not in a studio is what we've discovered. So a studio mic belongs in a studio, and when you're not in a studio, it picks up every sound around you and just makes more work for you to edit.

That was one of the biggest mistakes we made is we had a condenser mic and we needed a dynamic mic. So we ended up actually slightly downgrading our mics when we upgraded to the. We have the Shure SM58s now and they're fabulous. But one of the best things we did was we invested in cloudlifters. Ah.

And what's a cloudlifter for our audience here?

A cloudlifter essentially goes between the microphone and we have a focusrite Scarlett audio interface. So the. And then the audio interface plugs into the computer. So the problem with the dynamic mics is that they don't have a lot of guts to them like power. The cloudlifter just takes that audio and lifts up the power. Okay, so what you can do then is turn down your gain or volume basically on your focusrite audio interface or whatever audio interface you're using, and you don't get as much ambient noise coming in from your recording. So this way you don't have that ambient room hiss noise that you have to try to edit out later. It's beautiful, clean audio. So cloudlifter, it's so easy. You literally just get a couple extra XLR cables and plug it in in between. You need to know nothing, you need to set up nothing. There is no software. You literally plug in, goes from one point to the other and all of a sudden, boom, you sound a lot louder on your recording. You can turn down the volume.

Wonderful. Great suggestion. Thank you for sharing that. So let's talk about our little lessons that we're going to have here. So how you become a center of influence in your niche, in your market. What are some of the best ways to book great guests besides harassing them on Twitter? Although I love that harassing them on Twitter seems to be like a great way.

What we did, though, is we didn't just harass them as well, I would say. We asked Jonathan, and yes, you can be persistent. Don't go nuts. But I kept doing stuff to get Kevin's attention. First. I took clips. I did a video of myself, for example, and I was asking him questions, saying like, oh, you should do this, and da, da, da, da, and what do you think of this? And then I would intersplice it with edited clips of him I downloaded from all over the Internet saying different words. And I made it like we had a video already talking. So I was trying to make him laugh. I was trying to give him value. You're trying to give them value. So one way to do it is if there's somebody you really want, you know, they have a book coming out, you know, they have a new website, you know, they have something that they want to promote, TV show, ask to have them on around that time and just say, ideally, you have a bit of some listeners you can leverage because Celebs especially now, this doesn't matter if you're a celeb or not, but especially the higher profile ones, they're going to want to know that you have some listeners so they can promote their product to them. If you're going after somebody who isn't necessarily as much of a celeb, you don't have to worry so much about your numbers. But the point is, no matter what you're doing, you're offering value to them so you can be like all my listeners. I'm going to promote you on my Facebook, my Instagram, my Twitter, yada, yada, yada. Show them what value you have for them before you ask and maybe make them laugh. And if it's a celeb, make them laugh, get their attention. Do something unique. I mean, Kevin didn't respond until I had done two or three videos and clearly knew what he was about. Because I actually handpicked a comedian. It was convenient that they happened to like each other's work. I thought outside the box, and I think that's what a lot of people don't do is they don't think outside the box.

Get creative.

Get creative. It's free. My husband's dad always says it's free to try.

Yes, Great. What about increasing listeners? How have you guys increased listeners? What's been the best way?

Facebook groups and cross promotion. So you basically, as far as Facebook groups goes, you want to target who your listener is. You want to think about who's our average listener. We found out pretty early on that it was actually like the average listener of my favorite murder because I'm a fan of that show. Rebecca likes it too, but I knew from the beginning that's who I am. And I like this stuff. Therefore other people like me will like it too. So you have to create almost an avatar in your head. It's like sales. It's like, who is going to be buying or listening to my show? Where do they hang out? Okay, cool. They're all in this gossipy. My favorite murder group. Oh, guess what? They're gonna love our show. How do I organically get my content in front of them? So it's like I would go in and just be like, hey, guys, we're starting a new comedy podcast all about crazy wedding stories. Who has a wedding story that they could submit to us? So it doesn't look like I'm advertising, but in a sense I am.

Well, yeah, because they're gonna wanna listen to find out if their story got picked. So, yes, and that's an awesome way. I love that. Obviously, we talked a little bit about production quality, but how do you produce it in a professional way?

You know what? I am hesitant to be like, oh, it's not that bad. But it isn't that bad for us because of our style of show. We have so many friends who are incredible podcast artists and hosts, and they have highly produced shows. We kind of don't care if we say I'm here. Like, if there's anything truly distracting, we will edit it out. But Rebecca and I have been doing this for so long and we're besties, so it's been very organic with us. And we don't always overproduce our show at all. We're very, very, very much like my favorite murder. I hate to keep coming back to it, but it's true because that's like a very chit, chatty show and we are after that audience. So it's like, if you don't love those kind of shows, then you just. You wouldn't be down with our show anyway.

So you produced it at the quality of the show type you wanted, which is interesting.

Yes, you got it. So it's completely different. Right. It's like a 180 from a fully produced show with dramatic music and Yeti, yet, like we have a little bit of music in the intro and outro and that is it. We don't add sound effects, we don't add music, we don't over edit. I tend to have to edit more for if we have a guest on because they do more and. And that's normal. But I guess we've just been doing this for so long and we're very, very comfortable with each other that we.

Can just talk and record. Yeah. So this is interesting. So I've done now hash. I've done a thousand episodes total between all four podcasts that I've been doing for five years.

Holy cow.

And what I discover is now I do it pretty much in one take. I know that my team does edit it, but they're editing probably noises around me that show up are mostly my guest and not me. And that's really great. But when Tom and I are doing co hosting, and I know you've met my partner and husband Tom, he talks so much slower than I do and I'm so much louder than him that I know that they balance that, but they set the balances and then it's like good for the rest of the show. But that's always an issue for us is when you do have A co host, like, are you stepping over each other? And there's some of that that happens, and sometimes it works and sometimes it doesn't.

Yeah, I don't even think we really struggled with that in the beginning, did we, Rebecca?

No, not really. Well, because we're two different personality types too, right?

We just had to turn Rebecca's mic up more, that's all.

Yeah, yeah, that's a difference, right? Exactly. So, I don't know. I always joke when I go to a speaking event, they're like, do a check. I was like, you're going to turn it down as soon as I really start talking. Because as soon as I'm excited, my voice will be so much louder. I was like, so trust me, you're going to do a check now, but you're going to turn it down. Just be prepared. So how do you encourage engagement then with your audience? So you're obviously asking them to submit stories, but how do you encourage engagement more?

We are very highly engaged, not only personally as hosts with our audience, but we also encourage engagement by offering content on our Facebook group that is not available anywhere else. So we, for instance, talked about this bride who went viral recently because she had a wedding where she wore, I think it was a bikini, and they got married in a mud pit. And she wanted this to go viral and it did in a big way. So we said, to see photos of this wedding, go to our group, fans of Secret Life of Weddings on Facebook. Join there to chit chat about things and to interact with other fans of the show. We hang out in there all the time, but people are going in to not only interact with us, but also to see the content. So one of the best tips I can give that has been really insightful for us is that we put a questionnaire to join the group and it says, have you heard the Secret Life of Weddings podcast? And it brackets it says, it's okay if the answer is no. Just be honest. Because not everybody who sees a group on Facebook knows it's a podcast. So first of all, it gives them that call to action of if they haven't heard the show, oh, this is a podcast group. Maybe I'll go subscribe to it. Question number two is, where did you hear about us? Because we want to know, did you hear about us from across promotion on another podcast, did you hear about us in a Facebook group? Where are we being talked about? And this really helps us focus our efforts because if we hear of a group that we aren't participating in, then we can Actually be more active, Go find that group, go interact in that group. And we've realized that people are actively coming over from that group. We can go poach them. Step number three is, why do you want to join the group? And 99% of the time it's, oh, the show's hilarious. I want to interact or I want to see that photo. There was a naked man dancing with a turkey on his groin. And we talked about it. It was a controversial thing in our group and someone was offended by it. And we said, look, it's a man dancing with a turkey on his crotch. It's not the end of the world, people. It's a fake turkey, It's a fake one, it's a joke. But basically, people, droves of people came to our group to see the turkey video, the controversial turkey video. So my point is, put something that's either controversial or bears discussion or is just darn interesting in your group privately. Don't tweet it, don't say, follow us on Instagram. Those are not completely useless, but kinda followers. That's nice, but you don't really know if they see it. They're not going to interact on the same level. And you really want to foster a community to create the engagement that you're looking for. Right.

So be highly engaged yourself, you know, and be yourself on there and be funny and be who you are. I love that. That's really, really great. So now here's the hard question that every podcaster goes. Yeah, not so sure. I knew this when I started my show. Still not so sure. Now, what's the best way to monetize your show?

Oh, we're doing okay.

You're doing okay. Good.

I think.

So the best way that we have, aside from our sponsors. Our sponsors are amazing for sure. Aside from that, Patreon, without a doubt. I mean, that thing grows weekly for us. So we offer 25 minute additional episodes every week. And people come over just to hear that. So they want more content, they want to listen more. So that's what they do. And it starts at $3 and it goes up from there and it's tiered and I think at $5 we offer video so they can see us tell a story. And then we also now Lisa just started one for $10 early release. And as well, they get to be a part of the community. The live show that we produce once a month.

Awesome. So you're giving them specials as a part of that too. So how did you get some of your sponsors?

The very first one Zola, a wedding registry approached us because we were so darn niche. Right. And we had their target market and that they just found out about us and approached us. Other ones we approach directly ourselves. So you can actually go out and find people, think about who's in your niche. You don't have to go after HelloFresh, like, or Casper. You can go after someone who's smaller but might be looking to get into the podcast advertising game to really hit your target market. So think about what's special about your podcast and if you're doing something like a more generic thing like business, it's like try to niche it down. Like what specifically about your show hits a specific niche within business because that's a big market or self help and things like that. Like what makes you stand out from your competitors, your other podcasts, and then go in with that. And then you want to make sure you have a media kit, which is simply like information about who your listener is. In the beginning, one of the cool things we did was we did a survey where we asked people, how old are you? What gender do you identify as? What's your education level? That's a big one. Because people know in advertising and clients, they know that if you have a higher education, generally you're spending more money and that's who they typically want to go after. So we found out very easily through about 200 different responses that our average listeners were 24 to 34 female, highly educated, and mostly in the United States.

Well, there you go. You got an audience of women is very, very valuable. So I have another podcaster I interviewed. He's got an amazing show and he does like 240,000 downloads in 24 hours.

Oh, my goodness.

But his is 50 plus women and men, but mostly women. 50 plus. And that's a really, really attractive demographic to advertisers as well. So he's not niched down in terms of his category, but he's niched down in turn. He's specifically focusing on an age group that is underserved. So that works as well. So there was such great advice there. So how has your position as a podcast hosted now? New Authority been able to give you new sales, give more business, any opportunities, that kind of thing. So how has it helped you from a business standpoint?

Well, our product is so different. Like if we're talking about wedding photography, the problem is geographically you're limited. Right. So it's not like an online business as much. We are trying to convert it now. We just launched a store called shopsecretlifeofweddings.com and we're trying to convert our listeners to clients by offering things they can wear to their bachelorette parties and particularly these beautiful ring boxes. So we have these velvet couture ring boxes that are really on trend right now. We have an order that just came in and we are now marketing those. So we are marketing it as well at a lower price point than other vendors are because they can be quite expensive, upwards of $100. Ours are 24.99. So we're trying to come in to our market, to our listeners, with something that we think is on trend, is going to have tremendous value to them and is also at a price point where they can say, oh, I support this show and I love this product. I'm going to buy it from them instead. So. And we're using our podcast as a way to be like, go to our shop. Shop there. Da da da da da.

Oh, I've got a connection for you. I wrote an article, it was a couple of years ago on Valentine's Day, about a company called Ring Cam, and they're based out of Michigan. And it's like that. You open up the box and it's got a camera in it and it captures your whole moment.

Ha ha ha. No way.

That would be hilarious on your show to, like, capture. Interesting. They have, like, whole videos on how to shoot it, how to, like, angle yourself with it so that you don't end up with, like, boob shots or something like that from, like, just not capturing her face at all or his face, whatever it is.

Yeah.

So it's hilarious. Their videos are really funny. You guys would love it. So I'll send you the article and I can connect you with the company. But that would be really funny on your store. That would really be fun and in line with what you're doing. So that would be something more for you to engage with and share. So thinking about that, that's really great that you guys have started a shop and that's actually the number one way top podcasters make money. Yeah, they make money from selling their own stuff or stuff that they've contracted over their website.

So.

Interesting.

The gears are always turning. We're always coming out with something. We do have some other ideas in a similar vein. We haven't fully launched them yet, but they're on the launch pad.

Good, good. You have such a unique type of podcast. You're definitely in a niche, as we've talked about here, but what really makes people come back for more what makes it binge listenable? Like, if I found your podcast and I wanted to listen to all the.

Episodes, that's something we hear a lot, Rebecca.

Oh, yes.

Isn't it amazing that I was like, do people really want to binge on me? Like, I was like, that's crazy. When it first started happening.

Yeah, we hear that a lot. And I would say it's because one of the things that Rebecca started doing, which I thought was amazing. Tell them a little bit about our sagas.

So we would span a story over three or four episodes, and that I think that really started the binging trend a little bit. So people would want to hear the whole story. I'm like that too, right? You see a TV show on Netflix, people are binging the whole season in one sitting or two sittings. And so what I did was I took a story from wherever I got it, from Reddit or online source or even listener stories, and we spread it over three or four episodes. And it just got people really ramped up and wanting to hear more, and they had to know more.

I love that. That's really great. We do a podcast for podcasters, obviously, called Feed you'd Brand. And that's what this is, the center of influence niche within that, where we're talking to inspirational podcasters. But on Feed you'd Brand, we call the episode open looping. And so what you're doing is a technique called open looping. And you can open loop forward and you can open loop back. So you're always referring to a future episode or future continuation and a past episode.

And something we always do as well to encourage engagement, which I forgot to mention earlier is every week, I do unique artwork, which is always on brand for us. It's, as you can see in the video back here, it's like pop art inspired. It very much resonates with the target audience we have of women. And I always start a thread with the title, which. Our shows have really fun titles. So I think the last one was like, Big Boob Brigade, Winter Engaged, and just things that are gonna make people go, what is that?

Yeah, what is that? I gotta know.

So we do a lot of teasing. Our listeners love that. So we have really interesting titles. We have really engaging artwork. And then I actually post a discussion thread and I pin it to the top of our Facebook group every single week. So that is. And then all the engagement about that specific episode goes in that threat.

I love that. That's really great. So they don't have to go find it. It's right there. When they first come in, they have.

Their tribe, they know where to go to engage and talk about the show they love. And it's just been really, really, really busy in there and really good. It's just sustaining itself now. We don't actually have to post content the way we used to.

So is the best way to find you on Facebook or are you in other social media channels as well? I mean, obviously you're on Twitter because you didn't mention that.

We are everywhere. You can pretty much type in Secret Life of Weddings and we'll pull up on Instagram, Facebook if you want to hit this fans group. Just saying, because this is where all the inside information goes down. And we're a very fun group. It's very positive but also very random. If you like memes, you'll like our group, but it's fans of Secret Life of Weddings.

Fans of. Okay, awesome.

That's our Facebook group. But you can also just go to our website, which is secretlifeofweddings.com.

Wonderful. So you got Kevin Smith, who's your next guest, who is the big guest that you're going after. And we'll tag them. Maybe they'll see it. Maybe that will help.

Rebecca, you know who I want?

I know.

Oh, well, Rebecca, who do you want? I want to hear that.

I want to get Dax Shepard and Kristen Bell.

Ooh, that sounds like a lot of fun.

Yes.

I bet there's some good stories there.

They're just an all around, really down to earth couple. They're not afraid to put themselves out there. They've done a lot of stuff. And I love his podcast as well.

Well, he's doing a new show.

Yeah, they're just a good fit.

Yeah. So there might be some promotion happening, so the timing might be good.

Oh, nice. Yeah, yeah, he's got his new show.

Maybe I'll try our video thing again.

They're fun. They will respond to that. I bet. So I love that. Well, I have to find out when that happens. And you're getting them on. You gotta message me. So I'll have to hear all about that. Well, so fabulous. So any last bits of advice you have for aspiring podcasters? What do you have to say to them?

I know it's a little cliche, but be genuine. You have to engage. If you're not willing to open yourself up and be genuinely engaging with your listeners, there will always be a wall between you and it really helps your show grow your brand grow if you be your brand. Okay. So you actually need to approach your listeners like friends because you are dependent on them and you want to offer them value. And just don't be fake about it. Be real about it.

No matter how big you are, make time for them. That's the best advice I can give. They really appreciate it and they'll give it back to you.

Absolutely.

I love that. Well, Lisa and Rebecca, thank you so much. The secret life of weddings is fascinating. If you haven't listened to it and I have, it's funny. It's got cringe worthy stories which I think are good. It's always a good thing when you go, ooh. And so I'm so glad that wasn't me. Like, who doesn't want that?

Right. Brides are telling us in particular that the need that we are serving is that we are busting their stress, their wedding stress.

I love that.

Nobody else has done that. So we are serving our need there.

Yeah. So a couple of bad flowers cannot be as bad as some of the stories that I've heard here. So I love that. That's a great reason. So that's a great reason to tune in, if not just for having some fun with Lisa and Rebecca. So thank you so much for coming on the show. We really appreciate it. This is Tracy Hazzard from Center of Influence.

You've been listening to the Binge Factor podcast. For more information on podcasting and videocasting success tips and tactics, please go to thebingefactor.com and be sure to listen to our other show for podcasters called called Feed you'd brand. If you'd like to be interviewed on this show as well as featured in Tracy's column, please go to thebingefactor.com guest and apply.