Run lead generation campaigns now to build your email list before November hits. Use Facebook ads and lead magnets to grow subscribers, then market to them hard during holiday shopping season when they're ready to buy.
They spent a lot of money or this amount of money in advertising budget on 2 main things. Number one, on building that email list. All right. Building that email list, putting out those lead magnets, putting out those lead generation campaigns on Facebook and whatnot, building that email list and start nurturing that email list. Why? Because they knew in advance that during November and December, they were going to hammer that email list like crazy. They were going to pound that email list to the ground. So. They will build their email list way in advance and they will build relationships with their subscribers way in advance before getting into the holiday season.
