3 Simple Tips To Create A Million Dollar Lead Funnel

I wish I would have Facebook Premium so that I can stop scrolling through these pesky ads. That's the thought that's going on in the back of your prospect's head when they see your Facebook or Instagram ads, unless you apply the 3 things that I'm going to share with you in this video. Hey everybody, Hernan Vazquez here with ScaleDriven.com, and what I to share with you guys on this video is 3 ways that you can actually make sure that your ads are not only effective, but they're bringing in the right type of people. And most importantly, that people want to consume those ads. The reason I come up with this video and the reason why I wanted to record this is because I see a lot of entrepreneurs and business owners struggling with this, right? They don't want to launch ads because they don't want to seem spammy. They don't want to seem annoying. They don't want to seem like a pest, right? And I get it. Facebook, as many other platforms, they started being a free platform, free for all, free to use, right? And then with time, they started adding more and more advertising space. And that's kind of the lifespan of every advertising and every app out there. They start being super free. They start giving content creators a lot of reach. But then at some point what happens is that they need to start monetizing their platforms and their apps. So what happens at that point is that they start providing advertisers like us more and more advertising space. And that's exactly what's happening on Facebook and Instagram. Now, if you advertise at any point on Facebook and Instagram, you might get a lot of mean comments. And that's the reality of it. Like, there's no way around it. However, what I've learned after working with guys like Frank Kern and Grant Cardone and Tony Robbins and many others, is that there's a way for you to kind of revert this so that people will actually want to consume your ads. They will be much more prone to do business with you, and it will be much easier to sell them on your products and services. And I realized about this strategy— I came across this strategy, I stumbled upon this strategy almost by accident. I remember that this was like a couple years ago, probably 5 to 6 years ago, and I was running ads for Dan Henry. Dan Henry is now a good friend of mine and he's a great marketer, super smart, and he also has a YouTube channel so you should give him a follow and shout out to Dan. But I was running all of his paid advertising, right? We were running a webinar funnel, an automated webinar funnel back in the day for a $997 information product. And the information product, the funnel was doing really well, but he didn't have the time nor he wanted to focus on scaling his advertising. So he came to me and we started working together. And we were testing a lot of different creatives. We were testing a lot of different things all the time. And one of the things that I did for Dan, and again, this was kind of a, you know, an accident if you would, is that one day I sat down and I started writing this ad, right? I started writing this ad. I had like a copywriting inspiration bout and I went ahead and started writing this ad and typing it, right? And I kept on typing. I kept on writing and I tried to make the ad as helpful as possible. So I kept on writing. I kept on typing and whatnot. It was probably kind of a, professional deformation or professional thing that I got from writing articles back in the day. I really wanted to make this ad as helpful as possible. And then by the end of it, when I was done with this ad, I ended up with a 2,400-word essay. It was an article that I then posted on Dan's Facebook page. It was really helpful. It was extremely helpful. I went out of my own way to actually make it as helpful as possible. And we launched it as a test. We actually posted it on his Facebook page with a picture. And a link to the training. It wasn't even an ad. It was just a page post with a picture, right? And then we showed that ad to his ideal audience. And I realized that, you know, I was like, I don't know if this is going to work. I spent like maybe an hour working on this article. I'm just going to run it. And I went ahead and ran it, and that was my first million-dollar ad that I wrote for somebody. It was so good that not only got like hundreds and thousands of reactions. Likes, shares, and whatnot. It also got 300 to 400 comments on that ad as well. But most importantly, it generated then a lot of clicks, a lot of sales, and a lot of goodwill. So after that, what I decided to do was to kind of distill that. I went ahead and break down and distill the elements of that ad, and I came up with a formula. I came up with a framework. I came up with an actual guide to actually put this together. So I want to share with you guys the 3 main pillars that every ad should have in order for you to be successful with your advertising, and most importantly, so that people start consuming and they want to get more from you after watching or reading your ads. So step number 1 is always the hook. The hook can be the first couple of seconds on your video. It can also be the first couple of lines in your ad, right? In your ad copy, the hook needs to be what I call an unconventional pattern interrupt. So we all know what a pattern interrupt is. If you don't know what it is, go search it, go Google it. But basically, a pattern interrupt is something that will stop you from scrolling and will suck in your attention. Okay, that's the one thing. And the reason why I say unconventional is because you want to tailor that pattern interrupt to your ideal audience. Most of the people that watch this channel, most of the people that are consuming this content, they're advertisers, entrepreneurs, other agencies, and whatnot. So take a look at how I started that video, how I started this video, right? How I started this video, and you will be able to see an unconventional pun and interrupt. So I want to use a pun and interrupt that will not only make people stop scrolling, but most importantly, it will signal and dog whistle my ideal demographic. I remember that for this ad I wrote for Dan Henry, the first line of copy was, always flip your ads. In fact, I think that if you go to Google and search always flip your ads, you're able to see the actual ad itself. But it was always flip your ads. If you think about it, like, what does that really mean? It doesn't mean anything, right? It doesn't mean anything. But for somebody that's looking for advertising help, or for somebody that is like wanting to get better advertising flipping your ads, it's like a pattern interrupt because it makes you wonder, makes you like stop scrolling and think about it. And it's like, what, what does this guy even mean with, you know, with flipping your ads? What does that mean? Right? But that was the first line of copy and that made the ad super successful. So the first thing is the hook and you want it to be an unconventional pattern interrupt that will signal and will be specific for your ideal audience. The second thing that I always like to use on my ads on Facebook and Instagram, on Meta in general is 2 to 3 pillars or 2 to 3 tips that you give away in your ad. That's one of the reasons why a lot of people hate Facebook and Instagram ads. It's because they don't provide any value. But when you are actually providing value with 1 to 3 different pillars or different tips that you're giving away, then that means that people will start paying attention. In that specific ad that I'm telling— that I'm referencing about on this video, it was all about The 3 Pillars of Great Ads. Yes, we were running an ad about writing an ad, and that was one of the things that created so much controversy and so many comments and whatnot because it was really made up, okay? And funny enough, the course that he was selling was about advertising, right? So we had to have really good ads out there to show people that we could actually teach them how to do the same, all right? So it was a lot of fun, but most importantly, 1 to 3 tips in a video ad or in a text ad or something like that, they need to be helpful, okay? You need to start giving away the farm. You need to start being comfortable with opening up and being helpful and putting out helpful content, especially if you're going to be putting money behind it, okay? So 1 to 3 pillars. I remember that that specific ad had 3 specific attributes that ad had to have in order for them to be really successful, all right? So you want to give away the farm. You want to make sure that these pillars are actually helpful for your audience. And the last thing, what I really like to use is something that I call native aspirational imagery. Whether it is that you're running a video ad or you're running an image ad, doesn't matter. The main point is that you want to make the video ad or the image ad as native as possible to the platform. What does that mean? Native means that it belongs to the platform. If you think about Meta ads, if you think about Facebook and Instagram ads, Most of the people that are there, they're not there to do business, right? Maybe lately they are, but most of the people that are there, they're just, you know, to connect with family. They're just there to hang out. They're not in business-making mode. This is not LinkedIn. This is not Amazon where they're like shopping, like actively shopping. This is not Google where they're searching for stuff. We're talking about Facebook and Meta, right? So one of the things that we always do for clients is we grab pictures or videos of them with their family or them at the beach or them traveling or them having a good time. That's a native aspirational type of ad. But native, I mean that usually you can record a video with your phone like this selfie style and you will do really well because again, you don't need super polished content, right? Like a great camera or something like that and great lighting because this is not YouTube. For YouTube, That's a different story. But for Facebook and Meta, or Facebook and Instagram I should say, you can get away with a lot less because people are in a different mindset. All right, so have that in mind because that means that it's native. And by aspirational, I mean that you want to portray the benefits of working with you. What are the benefits that your product provides? What are some of the benefits that your audience will get by working with your service Or with your business or getting that product that you're trying to push, right, that you're trying to sell? What are some of the benefits that they will get? Is it freedom? Is it more time with their family? Is it a better body? Like, is it more peace of mind? Is it more connection? Like, what is it? And you want to make sure that you grab a picture, that you grab an image or a video that portrays that benefit. In this case, on this ad that I'm telling you guys about, we actually had a picture of Dan. his wife just going out. They were just going out and whatnot, and they were just going out for dinner. So it was like a really low-key type of picture. It was a selfie. The picture didn't say anything about the training. It didn't say anything about the ad. It has nothing to do with the ad. It had nothing to do with the training, but it worked because it was native and aspirational. And this means that you can add native and aspirational videos as well. If you're out there with your family, just take a couple selfies, just record a little video, whatnot. And use that as your ad. If you are selling an e-com product or something like that, go ahead and get your people, people that are buying the product, just, you know, casually using the product, experiencing the benefits, okay? Again, selfies, they work extremely well. Selfie videos and selfie images, they work extremely well. So those are the 3 main pillars that you want to use in order to make your ads more successful. Number 1, make sure that you have a good hook. And the way I call this Or how I like to call this is an unconventional pattern interrupt that will be also relevant for your ideal audience. That's number 1. Number 2, make sure that you're actually helpful, okay? 1, 2, 3 tips actually do the trick. You can go to 5, but never less than 1, okay? You want your ads to be helpful. So you wanna have a teaching moment or a helpful piece of content as part of your ads. And number 3, you want to use native aspirational imagery in your videos and in your image ads. So I hope that is helpful. If you want to learn more tips and tricks like this, make sure that you follow, rate, subscribe. We also have a free community. There's going to be links around here so that you can actually join. It's a free community. It's in a new platform that we're trying. It's called High Ticket Marketing. So if you sell anything high ticket, if you're a coach, if you're a consultant, if you're a service-based business, if you want to sell more high-ticket stuff, head over to the community. It's completely free. I go live a couple times per month explaining the stuff that we do at scale-driven.com to actually get more high-ticket leads and customers and sales for our clients. And if you sell anything high-ticket and you wanna sell more of that high-ticket stuff, head over to scale-driven.com, read the message that's there, and schedule a call with us. I will be more than happy to talk to you. I hope that this was helpful. Make sure that you like, subscribe, rate, and share. I'll talk to you guys soon. Bye-bye. Bye-bye.