3 Steps To Get More Digital Clients This Week - Hernan Vazquez

How do you get more clients? How do you get more clients for your digital agency? Let's say that you want to start providing Facebook ad services, or you want to start providing Google SEO services, or social media services, or web design or graphic design services. How do you get more clients? That is the topic of this video, and I want to share with you 3 simple steps to get more clients for your digital agency. Hey everybody, what's up? Hernan Vazquez here. Welcome to another video. Thank you for watching this video. If you're new to the channel, welcome. On this channel, what I try to do is to help you guys a little bit with everything and anything that has to do with making a little bit more money online, whether it is through running Facebook ads or getting more clients or what have you. I hope that you enjoy the videos, and if you have been around for a while, let me welcome you. Thank you for the support. If you enjoy these type of videos, please leave a comment below, like it, share it, subscribe it, whatever you're watching this video. I try to make them as helpful as possible for you. Now here's the deal. Over the past 6 years, 7 years actually, I've been part of this company called Semantic Mastery, and I have the, the honor of sharing with another 5 partners— Bradley, Adam, Chris, and Marco, and myself. There's 5 of us, and, you know, we have been helping digital entrepreneurs, specifically agency owners, getting more clients, getting better clients, and whatnot. And we have just launched a new project called Double your agency or 2x your agency. So if you want to learn more about it, go to 2x—that is the number two, the letter x—youragency.com and check it out. It's pretty awesome, and we're helping digital agency owners getting more clients, getting better clients that pay them more, and actually help them outsource and build their team so that they can earn more money but while working less. Now, after working with a lot of digital entrepreneurs, we asked them what they wanted to learn, right? We asked them; we sent a survey to our list, and then and the number one thing that came up. Was how do I get more clients? How do I get more clients? How do I get more clients? That was the question the overwhelming majority of people wanted to know. So on this video, I wanna share with you a couple of tips so that you can actually get more clients, whatever it is that you're trying to do— Facebook ads, digital marketing in general, social media, email marketing, et cetera, et cetera. Now, this is a 3-step process that anyone can do, so it doesn't really matter if you have like 5 clients already and you wanna take it to 10 clients, or if you have like 10 clients, you wanna take it to 20, Or if you have like 50 clients and you wanna take it to 100, this 3-step process will help you nonetheless. So step number 1 is to actually define what a great client looks like to you. Basically what I mean is that there's going to be a bunch of clients out there, okay? And there are some specific characteristics and traits that I have defined that they need to have in order for me to consider them a great client. Like for instance, they need to be willing to advertise, right? They need to be willing to invest money on advertising. Number 2, they need to see advertising as an investment. Number 3, they always want to grow their business. Number 4, they're really cool to work with. And number 5, they had this abundance mentality that if they spend on advertising, then there's a high chance that they will get their money back either today, 30 days, or 3 months from now. It doesn't really matter. So those are my traits, okay? There's like 4 or 5 traits, and that is an exercise that not a lot of entrepreneurs do. So I suggest you sit down and actually write down the traits that a great client needs to have in order for them to work with you and that you love working with them. Step number 2 is to actually join a couple of groups and communities where your ideal clients will be hanging out. Let's say that you want to target local contractors or chiropractors or doctors or dentists or what have you, or lawyers, whatever that is. And what you're going to do is to go to Google and then search for Facebook groups that are for doctors, or Facebook groups that are for lawyers, or LinkedIn groups that are for chiropractors, or even Reddit communities, or you can even go to discussion boards. There's a lot of discussion boards that are really active right now. And what I want you to do is to actually go ahead and, and open an account and optimize your profile. And by optimizing your profile is that you want to have call to actions on your profile. This is really easy to do, for instance, on Facebook. Right, or on LinkedIn where you could have call to actions to your funnel. You can tell people what you're trying to do and how to contact you. Maybe it is an application form, maybe it is a phone number that they need to call. Whatever your funnel is, you need to optimize your profile so that they will check out your profile and they will know exactly what to do next if they want to work with you. Now step number 2 is really important because in step number 3 we're going to start generating leads for our business. But we're going to generate it in a really cool, really friendly, really non-threatening way, which is by being super helpful, okay? Chiropractors, doctors, dentists, entrepreneurs in general, they have a million questions, and even for them when it comes to marketing, they have, you know, a billion questions when it comes to marketing. So what you want to do is to spend 1 to 2 hours per day, and this is something that you need to be consistent at if you wanna see the benefits and reap the benefits, you want to spend 1 to 2 hours a day answering those questions, right? Being really, really, really helpful on these Facebook groups, on these LinkedIn communities, on these discussion boards. And not only that, but what you can do is to create what I call star posts. Star post is something that they can do real quick to get some quick wins with their digital marketing. And you can write this and actually treat this with a lot of respect because some star posts will actually start ranking on Google. Some star posts will get a lot of traction, a lot of likes, a lot of shares, and a lot of love. From people within that community. So if you're actually interested in growing your business and if you want to get, you know, a slew of new clients trying to reach out to you for you to work with them, this is actually a great way to do it. So spend time and actually be mindful of the content that you're putting out there when it comes to these posts that you're creating. Again, answer questions and create those star posts with a couple tips, you know, that might seem like a no-brainer for you, but for somebody that is not in the marketing niche, it might be mind-blowing for them. Now here's a quick tip for you: do not pitch your services, whether it is on your star post or whether it is on your comments, on your help. Do not ever, ever, ever pitch your services. There's a couple reasons for this. Number one is because you're not even trying, which makes you, you know, pretty cool and puts you in a really cool position. Number two, uh, if you're not pitching People will not be able to kick you out or ban you from the groups, which is something that you might come across if you're trying to be pitchy and if you're trying to push your services. Don't do it, you know. That's why step 2 is so important, because step 2 will allow you to optimize your profile in a way that if people want to check you out, they're going to go to your profile, they're going to land on your website, they're going to do whatever it is that you're asking them to do— maybe send you an email, maybe send you a text message, whatever your funnel is. But at the end of the day, what you're trying to do is is to be super helpful, create a lot of goodwill, position yourself as an expert, be super helpful, don't pitch because otherwise you might get banned, and effectively start increasing that inbound amount of leads that you're getting. Now here's another tip. You need to be consistent, okay? Everyone can write a great post and then disappear. Anyone can go ahead and write a post and then don't read the comments so that you can effectively interact with people in your comments. There's a lot of stuff that doesn't happen if you're not consistent. So this is something vital. This is part of your lead gen strategy for your agency. So go ahead and dedicate 1 hour, maybe 2 hours a day by actually going this— like, save up, um, you know, on your calendar, just set up a reminder. It doesn't— I mean, it doesn't have to be 2 hours a day, but it can be 2 hours every 3 days or whatever, right? So there you have it. That's a really cool way of getting high-quality leads. And the reality is that people are seeking to you, you're not seeking out to them, which puts you in a great position to be in, and you can effectively charge more if you think about it, because you're not out there hunting for anyone. People are hunting you down, which is even cooler. Now again, if you want more tips like this, if you want to learn how to double your agency revenue over the next 90 days, whether it is that you have 2 clients or 3 clients, you want to get to 5 clients or 10 clients, or you have 50 clients and you want to get to 100 clients, that is something that we can help you. And all you need to do is to go to 2x youragency.com. That is the number 2, the letter X, youragency.com. Go there, check it out, it's gonna be awesome. And what we have is basically 3 pillars. Pillar number 1 is how to get more clients. It's just one of the, the slew of techniques that we're gonna share with you. Number 2, how to get better clients, meaning that those clients that you're getting will pay you more money. And number 3, how to make more money by actually working less by creating a team of people that you can rely on without compromising quality of your delivery. And again, if you find this helpful, go ahead and comment, share, like, subscribe, wherever you're watching this video. I hope that this helpful— that this helpful for you, and I'll see you on the next video. Bye-bye.