Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

3 Ways That Advertisers Use To Sabotage Their Facebook Ads Campaigns Performance…

17 Dec 2022 · 1 min

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1:01

In this short video, Hernan Vazquez outlines three common mistakes that advertisers and entrepreneurs make which sabotage the performance of their Facebook Ads campaigns. First, he explains that stopping campaigns too early prevents Facebook’s momentum‑based algorithm from gathering enough data to optimize targeting and delivery. Second, he highlights the importance of proper tracking—especially after iOS 14—suggesting the use of third‑party tracking tools like those offered by scale‑driven.com. Third, he stresses that marketers must know their key performance numbers (e.g., cost per lead, cost per call) to identify what to scale and what to stop. He concludes by offering a free guide on creating effective Facebook ads and encourages viewers to follow for more marketing tips.

Chapters

So here are 3 ways that I see advertisers and entrepreneurs used to sabotage and destroy how their Facebook Ads campaign perform. Number 1 is not giving the algorithm enough time to optimize. They launch a campaign and then they stop it and they launch it and they stop it. And Facebook Ads is a momentum-based platform. You need the algorithm to collect enough data for it to know how to work and who to target. Number 2, Not tracking properly. Tracking has become so important after iOS 14. You want to use a third-party tracking tool, and that's something that we do at scale-driven.com for all of our clients and all of our students. And number 3, not knowing their numbers. If you don't know your numbers, if you don't know what's a good cost per lead, a good cost per call, a good cost per result, you're blind. So you cannot scale what's working. You cannot stop what's not working. Hey, I'm Hernan Vazquez and I have a free guide on how to create really good Facebook ads, but in any case, if you want more marketing tips, make sure that you follow.