An agency scaled Facebook ad spend from $30k to $1.5m monthly using a simple funnel: free ebook lead magnet, then a $97 tripwire offer, then phone calls to pitch higher-ticket services. The combination of low-cost entry and immediate outreach was the key to scaling.
Here's how I got one of my agency clients from $30,000 a month to $1.5 million a month in profitable ad spend. And it was all done by using this one simple trick. So the client was using a traditional lead magnet. You know, when you leave your name and email and you sign up and you get a free ebook, then immediately after you signed up, you were offered a $97 info product right there and then. Now, this is where the simple trick comes in. Everyone that bought that $97 offer, they immediately picked up the phone and called them to offer them something else. If you want to be able to scale like this, make sure that you grab a copy of my free Facebook Ads guidebook.
