5 Reasons Why Your Facebook Ads Are Not Being Approved

Hey everybody, what's up? On this video you'll find out 5 reasons why your ads are not being approved. Hey, what's up guys? Hernan here and welcome to another video. Now in this video I wanted to spend specifically address the question of why my Facebook ads are not being approved or why my ads are being disapproved and whatnot. I wanted to kind of give you 5 reasons to actually check when you're launching your Facebook ads because the reality is that Facebook has changed the rules a lot, and I mean a lot, over the past, I would say, I don't know, 30 days. Some of your ads that might be running right now, then after a closer review, they might get disapproved. Let's jump into the 5 reasons. Why your ads are not being approved. Now with that said, I also want to invite you guys to the free Facebook group. It's 100% free and actually we got featured on one of the top 9 Facebook groups for digital marketers that you should check out by Ahrefs. So I'm gonna leave a link to that, to that article on the description of this video below. So thank you to the guys at Ahrefs and if they say it, you should definitely be checking it out. Alright, so let's jump into the 5 reasons of why your ads are not being approved on Facebook. The main reason, reason number 1, is that you might be promoting something that is either banned or restricted on Facebook. You know, here's the thing. I've been having a big influx of people contacting me trying to promote stuff like Bitcoin or stuff like CBD oils and stuff like, I don't know, beauty products and whatnot. And not all of them are completely 100% banned. Bitcoin, it was banned, but now they put it back on. But some of them might be restricted. By restricted, I mean that you need to be super, super careful. Like, I mean extremely careful when it comes to what kind of claims you're doing with your Facebook ads and what kind of pictures you're using, etc., etc. So do not be like— some stuff you cannot promote on Facebook, okay? You cannot promote guns, you cannot promote drugs, you cannot promote hate, I don't know, human trafficking. It's just, you know, Facebook is not a one-size-fits-all kind of platform, okay? So you should understand that. But some products like financial services, like beauty products, like those type of things, they're really scrutinized by Facebook, okay? So if you have a financial offer or if you have a financial product, that's fine, but you need to be super, super careful with your wording, with your video, audio, in case you do videos, with what you're showing in your imagery. Again, Be super careful when it comes to whatever claims you're doing. Do not use before and after pictures. Those are not well received on Facebook. And pretty much sometimes it's actually better to find another network to promote your products. Now, the second reason why your ads could not be approved is because you are giving people a bad experience in your landing page. And by bad experience, I mean that either your website takes a lot to load, It might be offline or it might be the case that the ads or the page rather is too claimy. Again, maybe your ads are good but your income claims are happening on your landing page or maybe there are a lot of pop-ups and whatnot and what Facebook does is they do check those 2 things. They check number one the ad but they also check the landing page. Facebook will not go further than, for example, a payment gateway or they will not go further than let's say an opt-in form, all right? So have that in mind. You know, your Facebook page or your landing page rather that you're sending people from Facebook needs to be compliant as well. You need to have your privacy policy, you need to have your disclaimer, your contact details and all that jazz so that your Facebook ads will get reapproved because again, you're kind of abiding the rules on the Facebook side of things but you're breaking them on the landing page side of things which is not a good thing. Number 3 reason that your ads might not get approved is because of a text issue on the image or the audio. Here's the thing. There was, you know, once upon a time, and once upon a time I mean last year, which, you know, in Facebook terms is like a million years, there was this fact that you couldn't run ads with higher than 20% text, okay? So if you had an ad that was higher than 20% text in the image, it will get disapproved and rejected immediately. The reality is that that changed. Now you are allowed to run ads with more than 20% text on your image or your videos, but according to Facebook, they will decrease your reach. Now there is a threshold for that. I think that's 40% or something, so above— I think it's above 40%. Don't quote me on that because I don't remember correctly, but I think it's above 40%. If you have only text in your ad, it will get disapproved. It's not about 20% anymore, it's about a little bit more, like 40% or 35%. So if you're going at that route, your ad might get disapproved. Now, if you go above 20%, there's this, you know, your ads might get a little bit less reach, which is kind of debatable because I have some ads out there with more than 20% text on them and they're working really, really well. Have that in mind. Now the 4th reason why your ads might not be approved is because you're referring to personal attributes of the viewer. Like for example, there's this fine line when you're actually referring to personal attributes like ethnicity or race or religion from the personal viewer and you're actually targeting them. Like for example, you cannot say, hey Hernan, this t-shirt is for you. Right? You cannot say that. Or you cannot say stuff like, meet other Christians, or are you a Christian? Meet other people like you. Stuff like that, you know? So stuff that refers heavily to personal attributes are not gonna be approved. And that's kind of a— sometimes it's kind of subjective, you know? Sometimes it's like blatant, you're playing with it like really bad. But sometimes it's kind of subjective because at the end of the day, maybe the algo approves your, maybe the algo approves your ad, but then somebody from the policy team, they will disapprove it later on. So it's kinda subjective and you need to show people, that's a little bird right there. You need to show people why your ads are not that, you're not referring to any kind of attributes or personal attributes, et cetera, et cetera. So have that in mind. And last but not least, and I know that I have a problem with this, is that grammar spelling and the whole general idea of that you need to write good. You need to write good in order for your Facebook ads to really work. So have that in mind. You need to check with something like Grammarly. I use Grammarly in conjunction with Hemingway App. Grammarly would allow me to go through all of the grammar, spelling, and whatnot, and then Hemingway App will allow me to do my Facebook ads a little bit simpler because you want people to read them and you wanna, you know, have this in mind that your ads need to be simpler. To be simple, you don't need to use big words and whatnot, so have that in mind. Spelling, grammar, if you have a lot of spelling errors, a lot of grammar, like grammatically or grammar errors, that's the problem right there, your ads will potentially get disapproved. So there you have it, guys, 5 reasons why your ads might be disapproved. If you have any other reasons that you wanna discuss, I strongly suggest that A, you post in the comments below, tell me what you think, tell me what kind of reasons you're getting. Maybe there's not a reason, okay? Maybe there's some— sometimes your ads are not getting approved and there's no evident reason for that. And if you think that you're playing by the rules, just resubmit it. But have this in mind, a lot of disapproved ads on your ad account, or if you have like a lot of disapproved ads at once, can get your ad account shut down. And the reality is that something that you launch today, which is completely abiding by Facebook rules, maybe 6 months down the road it won't and will get disapproved because you get your ads deactivated and then you're not running them anymore, but they will get disapproved at some point. So it's kind of a, you know, it's kind of a tricky system that they have. But anyways, it is what it is, right? So if you have any questions, etc., etc., go ahead and post in the comment below. And number 2, come and join the free Facebook group and tell me what kind of ads you're getting disapproved because it's really important that we go through it together and we kind of gather this data, we crowdsource this data from Facebook so that we have a better idea on how to make our ads better. All right guys, so thank you for watching this video and I'll see you on the next one. Bye-bye.