Spend 80-90% of your ad budget on direct response campaigns like lead generation and sales, then reinvest the profits into branding and video engagement ads for the remaining 10-20%. This targets immediate buyers while building recognition with people not yet ready to buy.
thing, but generally speaking, 80% of my budget will go to these direct response campaigns, whether it is to generate a lead, a sale, or a buyer, or a webinar registrant, or a low-ticket or a high-ticket call, or whatever. And then 20% of my budget would go to branding ads. So here, in a nutshell, they pair really well together, these 2 strategies. They pair really, really well together because on one end, you're getting buyers right now, But with engagement ads and branding ads, what you're doing is you're targeting those people that might not be ready to buy right now. You're targeting what we call tomorrow buyers. So I have my own way of doing branding campaigns, and it's something that's coming up as part of the training that I'm putting together for you guys, and I'm going to add it to the community. But if you want to start thinking about branding in a nutshell, that's how it works, Right? In my opinion, 80 to 90% of our budget should go to generate a response right now, but there's nothing wrong with actually, um, with running some engagement ads with video, with videos, especially if you're trying to get your brand out there. It would also make your, your campaigns work better. It will get you a lot of recognition. My approach is, hey, let's liquidate ad spend as fast as possible. You know, as much ad spend as possible, as fast as possible, and the revenue and the profits that are coming from these campaigns that we're running, we can dump that into branding ads.
