Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

80% Of An Ad Is The Image #shorts

19 Sept 2026 · 1 min

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0:35

In this short video, the speaker explains an 80/20 rule for paid advertising: roughly 80% of an ad’s effectiveness comes from its visual component (image or video). To capitalize on this, he recommends launching multiple creatives—5 to 10 different images or videos—while keeping the headline and body copy constant. Once a high‑performing visual is identified, the next step is to iterate on the copy (headlines, body text) using that winning image or video, thereby optimizing the ad’s overall performance.

Chapters

is I like to focus on 80, you know, the 80/20 rule. And the 80/20 rule of any ad is that 80% of the real estate of an ad will be the image. So that's why you will see me launch 5 images or 10 images with the same headline, with the same copy, or 2 headlines with the same copy. Because what I've seen is that really moves the needle of the ad is the actual image or video, you know. So then you can grab that working image and variable test, like you can do different headlines, different body copies. But once you have a winning image or a winning video, You know what I'm saying? Yeah, definitely. Thank you so much.