A Great Opportunity For Digital Marketers in 2020

Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.

Marketing Atlas.

With your host, Hernan Vasquez.

What's up? Hope that you guys are doing really, really well. And today I wanna share with you guys some really, really cool news, okay? Some cool news for advertisers and digital marketers in general. Actually, before I do that, let me actually find a link because I wanna share with you guys the actual study conducted by Facebook, okay? So basically what Facebook did was to conduct a study on 87,000 small businesses and basically asking them a bunch of questions about how they felt about this whole crisis and whatnot. And while, you know, some of them are definitely struggling, there are also some really, really cool ways, okay? Or cool news, I should say. So I'm going to put the study in the links in the comments so that you actually can take a look. And I downloaded the study actually, and I was taking a look at this and I say, well, this is pretty good news. So I'm going to jump online and I'm going to share with the study what the study says and what that means for us as digital marketers and as advertisers, as copywriters, you know, and as general internet people, internet salespeople. So here's what I want to share with you guys first is that every Wednesday at 2 PM Eastern, I go live answering all of your digital marketing questions. It's called the Marketing Atlas Show. So if you have any marketing or advertising question, you can go to marketingatlashow.com to actually get it answered. It's completely free. I go live for as long as there are questions and some people are getting a lot of value out of it. So I hope. So yeah, it's completely free so that you can drop your question for this upcoming Wednesday. And if I happen to not see it right away, it doesn't matter because I make sure that we answer most of the questions anyways, okay? So marketingatlasshow.com. Okay, so let me share the study that Facebook put together. So here we go. This is the study. And as you can see, the study was conducted by Facebook State of Small Business Report, 86,000 business owners and workers in companies across the US with fewer than 500 employees. That's a really good indicator of what type of business owners they were talking to, right? 86,000 business owners with fewer than 500 employees. So that gives us kind of the data and the audience that they were targeting with this Now, I downloaded the study, and here's the link. I'm going to put the link here so that you guys can check it out. And I downloaded the study, and basically, as you can see, nearly a third of these businesses have shut down, right? They have been closed, or they're trying to open right now. And, you know, right now there's some countries that are opening, some countries that are still like lagging a little bit behind, but the overall idea is that business will come back as normal, right? But in any case, here's where the good news happens. So this is the summary and this is the study. Again, you can download it for free. And of course, you know, small business owners are closing their doors and facing an uncertain future. 31% of owners reported that their small business is not currently operating, right? And amongst personal businesses, which are, you know, usually one-man bands, if you would, the number rises to 52%. Now, On my case and on my agency and everything that I'm doing and, you know, my companies and my training companies, usually I saw, or over the past 2 to 3 months, or 2 months I should say, I saw an increase in workload. Like I definitely saw an increase in people, you know, asking me for coaching, people wanting me to run their ads, people wanting my team to do their advertising and all of that. And the reason why is this. Number 3, to adapt to the ongoing crisis, small businesses are turning to internet tools. So everyone that wasn't aware that internet was a thing for them to either A, communicate with their clients, or B, sell their products or services, are now turning into online sales. Now take a look at this, 51%, that is 43,000 out of the 86,000, 43,000 or a little bit over that. Of businesses report increasing online interactions with their clients, right? And again, I help chiropractors go online, I help a bunch of people go online, and you know, 51% of them report increased online interactions with their clients.

Hey, this is Hernan Vazquez, and I know that if you're running Facebook ads, it can get complicated. Facebook changes stuff Every week techniques are being updated, strategies are being updated, and some people are just not getting the results that they want. So what I wanted to do is to condense several years of experience and millions of dollars in advertising in one simple guidebook that you can get, that you can pull out whenever you're running your Facebook ads so that you can have a template that you can use. So if you're interested in getting a copy, go to adsguide.com. 2020.com. That is adsguide2020.com. Download your copy. Hope you enjoy it.

Number 2, 36% report that they are now conducting all of their sales online. So even when their location, right, let's talk about a local business, even when their location is shut down, they have actually gone online and maybe developed an e-commerce store or something like that, and they're not they're now conducting all of their sales online. 35% of businesses that have changed operations have expanded the use of digital payments. So 35% of businesses that have changed operations, meaning they have pivoted to seize this online opportunity, have expanded the use of digital payments. So this is really interesting, guys. This is really good. So go ahead and check it out. And this is number 6, of course, you know, employees and are facing dire economic circumstances and whatnot, because we need to be realistic. But I always want to keep it in a positive note.

So take the—

check this out. 57% of small business owners report that they're optimistic or extremely optimistic about the future of their businesses. Only 11% of operating businesses expect to fail in the next 3 months should current conditions persist. And we know that current conditions are happening, right, and are changing. So 57% of this relatively big audience size, or audience sample I should say, they're still optimistic. So think about this. If they're switching to the online world, if they're starting to expand their digital payment methods, their digital communication methods, and all of that, and they're still optimistic that they can go out of this crisis, that means a lot of opportunity. That means a lot, a lot of opportunity for you guys, digital marketers, to actually increase your, uh, your, your, your retainers or increase the amount of clients that you're working with or increase the amount of consulting clients that you have, this is great news, right? And again, I'm going to leave a link on the comments so that you can download this and take a look at this. This is pretty interesting, but this is from Facebook itself. So the main point of this is that I know that some of you guys are currently struggling, but if you're servicing small business owners, which is most of the people that listen to me anyways, right? If you're servicing small business owners, if you're trying to grow your agency, or if you're trying to get ahead, or if you're trying to increase your retainers or get better paying clients, or even if you're selling info products, right? A lot of small business owners, they have been operating their business with outdated technology, with outdated perspectives because it was working. But then this thing came up, this crisis quote unquote came up, and then every, you know, they need to update their, their chops. They need to update their skills. So if you're out there wanting to, A, provide services to these small businesses, right, through an agency or through whatever that is, or if you're selling training for these businesses that they need to pivot to the online world in order for them to survive, then this is going to be a great time for you. Because again, you are able to provide a really valuable— it was a valuable service 6 months ago. Now it's even a more valuable service if you can generate online clients for your— online customers for your clients, if you can create advertising that works really well, if you can write copy that works really well. Okay, and then again, you need to find those businesses that are willing and ready to pivot and to go into the online world. All right, so I just wanted to drop in here and, you know, share a little bit of good news on this fine Tuesday. Hope that you guys find it helpful. If you have any questions, again, go to marketingatlasshow.com. That is marketingatlasshow.com and ask all of your advertising questions. It's free, completely free, every Wednesday at 2 PM Eastern. Go there, drop your question. I will be more than happy to help you guys out. I'll see you guys really, really soon. Thank you for hanging out with me for a little bit.

Bye-bye.