Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

A lot of advertisers are operating with outdated SOPs #digitalmarketing #creativewriting

7 May 2024 · 1 min

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In this brief promotional video, the speaker argues that many advertisers still rely on outdated standard operating procedures because they underestimate how easy audience targeting has become thanks to abundant pixel data. With targeting now a low‑barrier task, the real competitive battleground has moved to the creative side—both the quality of the ads and the rigor of creative testing must be dramatically higher than before. The speaker emphasizes the need for constantly producing and testing new creatives to stay ahead. He concludes with a direct call‑to‑action aimed at coaches, consultants, and information sellers, inviting them to visit makemyadsgreatagain.com to get a team that can handle their ad creative work while they focus on business growth.

Chapters

That's the main thing that I see that a lot of advertisers are kind of operating with outdated SOPs is that targeting is becoming easier because now you can target basically everyone once you have enough pixel data. You can go broad and the real game is going to be played, the real battles is fought at the creative level. So your creatives, they need to be great. And not only the creative, but the creative testing needs to be a lot more than what it used to be because you always need to be putting out Go creatives. Hey, are you a coach, a consultant, or do you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? Then I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.