Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

A New Generation Of ADVERTISING?

28 Feb 2023 · 1 min

Watch on YouTube

0:32

In this segment of the video, the presenter explains a lead‑generation advertising strategy that works even when a business lacks a website. The ad, when clicked, triggers a pop‑up form that captures the prospect’s name, email, phone number, and any custom questions. The key advantage is the ability to contact the lead within minutes—ideally within five—to have a high‑value conversation that can quickly convert the prospect. The speaker cites a personal anecdote, noting that this exact approach was used to scale Grant Cardone’s digital‑marketing agency to several hundred clients, underscoring its effectiveness.

The second type of campaign that you can run if you don't have a website is a lead generation campaign. Now a lead generation campaign is a type of ad or a type of campaign that you will run where you will click on the ad and then a little form will pop up, all right? And then people will type in their name, email, phone number, and whatever questions you might ask. This is really powerful because if you can reach out to these people and you can actually call these people like in 5 minutes, you can actually have really, really valuable and powerful conversations. I remember that we used that exact same strategy to grow Grant Cardone's digital marketing agency to several hundred clients.