Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Adapt and update your math. #advertisingmetrics #socialadvertising

26 Jan 2024 · 1 min

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0:31

In this brief video, the speaker explains how the traditional webinar-based lead generation model has become ineffective, prompting marketers to pivot toward high‑ticket sales funnels. He highlights a notable increase in the cost to acquire phone‑call leads—from about $180 at the start of 2023 to $250‑$300 currently—emphasizing that this rise disrupts the underlying unit economics of advertising campaigns. To address the new cost structure, he directs viewers to a solution hosted at makemyadsgreatagain.com.

The reality is that for a decent amount of time, people have been doing webinars, and then that stopped working, and now they moved into via sales to high ticket, right? And that worked for a while. We're noticing that the cost to acquire calls has gone up. We started at $180 at the beginning of 2023, but now we're seeing $250, $300 to acquire a phone call. And so that changed the math, right? We have a solution waiting for you on makemyadsgreatagain.com.