Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Advantage Shopping Campaigns Change Everything #shorts

14 Sept 2026 · 1 min

Watch on YouTube

1:19

In this short video, the speaker explains how to set up and run Meta Advantage Shopping campaigns, a campaign type originally designed for e‑commerce but also effective for information products. The key points are: Advantage Shopping gives Facebook near‑full control over targeting, so the advertiser only needs to provide high‑quality creative assets. The campaign requires sufficient pixel data—approximately 100‑150 purchase events—before it can be activated. Once the pixel threshold is met, the advertiser adds a few parameters to the ads and lets Facebook automatically target the right audience. The speaker plans to share a screen walkthrough of the setup.

Chapters

which I've been playing around with automatic shopping campaigns or Advantage Shopping campaigns on Facebook. Okay, so I know that Facebook calls Advantage Plus or Advantage campaigns or Advantage things, Advantage this and that, the other thing, a lot of things. But this is a specific type of campaign that was only reserved, I want to say, for e-com stores Okay, but I launched some Advantage Shopping campaigns for my information products and they're working really, really well. So this is— I think it's the closest that you get to give Facebook full control of your targeting, and all you need to do is to feed your Advantage Shopping campaigns with good creatives. Okay, so I'm going to share the screen in a second. I'm going to tell you how they work. But basically, an Advantage Shopping campaign is once you have enough data in your pixel— so I had to get to probably, I want to say, 100, 150 purchases before I actually was able to make this work. So once you get enough data in your pixel, you add a couple of parameters on your ads and on your campaigns, and then you just let Facebook target anyone that— anyone they want, you know, and everyone they want, basically.