A ScaleDriven marketer explains why successful Facebook advertisers eventually stop targeting specific demographics. Once you have enough conversion data and budget, turn off manual targeting and let Facebook's pixel algorithm find buyers automatically across broad audiences.
The best type of campaign that you can run once you have enough data, once you have higher budgets, it's what I call no targeting campaign. We do this for clients at ScaleDriven where we don't target anyone. We just let the pixel decide and it will still go out there and find us buyers and find us leads and find high quality calls and whatnot because we have fed it with so much data. So the more you spend and the more data you get, you can go with larger and larger audiences and larger and larger budgets and let Facebook optimize.
