Google and Facebook now automate most targeting work for you. Feed them clean data through tracking pixels and create ads that attract the right people and repel the wrong ones.
Hey, here's some really, really good news if you're advertising. And the reality is that advertising is getting easier, not harder, because as much as there's a lot of resistance to this, Google and Facebook are actually taking out possibilities of targeting. They're automating a lot of their targeting capabilities. And you need to do 2 things in order to fully leverage this. Number one is to feed the right type of data back to their pixels. We do this with third-party tracking tools, but you can do it directly into the pixel. Okay, number 2, you want to get good at creatives. Since you don't have a lot of work to do on the targeting part, you want to get good at the creative part so that your ads are always magnetically attracting those people that you want to work with, and they're always repelling those people that you don't want to work with. And if you want to get good at creatives and learn a lot more about marketing and advertising, make sure that you follow.
