AI won't replace marketers, it'll free them from routine analysis so they can focus on strategy and better customer service. The tool handles the complexity of multiple lead sources and attribution touchpoints, letting humans do higher-value work.
I don't necessarily think that AI will replace marketers. I think that if anything, it will empower us to do more meaningful work. And there's a lot of things that AI— it's, I think, a long way, a long way to fulfill, which is the actual strategy, right? If you think about it, you have leads coming from different sources, you have your sales team calling them, you have attribution touchpoints. There's this sea of data that you have to navigate in order for you to make decisions, data-driven decisions on marketing and advertising. So I think that focusing more and more on strategy and focusing more and more on how can we provide better services to our customers, to our clients, to our students. I think that's going to be one of the things that AI is going to enable to do. But then again, I think that, you know, content will become better and better. Advertising material will become better and better as we go through, which I'm really excited about. So
