Treat customers like investments that should appreciate over time. You pay acquisition costs upfront, then work to grow their lifetime value through engagement and spending, the same way a property increases in worth.
From a financial standpoint, over, let's say, over the lifetime of a customer, how much are they going to spend with you, right? Right. And ideally, I like to think of customers like as investment vehicles or let's say little houses, you know? Totally. So ideally you will buy a house today because you want it to appreciate, you know, and you want to increase the value of that house throughout time, right? Right. So that's the idea. When you're out there advertising, you're also acquiring customers. You are paying to acquire a new customer and bring them in into your ecosystem. And if you're doing things right, then the value of that customer will grow through time.
